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Complete Management_2 PPT

Complete Management_2 PPT

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Published by imnisheeth1986
Management guide
Management guide

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Published by: imnisheeth1986 on Jun 30, 2012
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10/11/2012

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Strategies (cont’d)

•Implementing Miles and Snow’s Strategies

Prospector Strategy
•An organization using this strategy must encourage creativity to
seek out new market opportunities and to take risks.

Defender Strategy
•To support this strategy, an organization will focus on defending
its current markets by lowering its costs and/or improving the
performance of current products.

Analyzer Strategy
•Organizations using this strategy incorporate elements of both
the prospector and the defender strategies in an attempt to
maintain current business and to be somewhat innovative.

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