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  • Forecast

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    vikash_goenka_2
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    A. Define MR n explain the role n scope of MR? explain the role of marketing intelligence in decision making? b. Explain methods of collecting market information n primary and seconday sources of data? c. Explain the Howard Sheth model (0.7) / the Engel-Kollat-Blackwell model (0.3) in detail with block diagrams?

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    A. Define MR n explain the role n scope of MR? explain the role of marketing intelligence in decision making? b. Explain methods of collecting market information n primary and seconday sources of data? c. Explain the Howard Sheth model (0.7) / the Engel-Kollat-Blackwell model (0.3) in detail with block diagrams?

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    8 views1 page

    Forecast

    Uploaded by

    vikash_goenka_2
    A. Define MR n explain the role n scope of MR? explain the role of marketing intelligence in decision making? b. Explain methods of collecting market information n primary and seconday sources of data? c. Explain the Howard Sheth model (0.7) / the Engel-Kollat-Blackwell model (0.3) in detail with block diagrams?

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    of 1

    Internal's Forecasted paper 4: 304- MR n CB (40M)

    Section 1: (20M)

    1) Attempt any 2/3: (10M each)

    a. Define MR n explain the role n scope of MR? Distinguish between MR n MI?

    b. Explain the role of marketing intelligence in decision making?

    c. Explain methods of collecting market information n primary & seconday sources of data?

    Section 2: (20M)

    1) Attempt any 2/3: (10M each)

    a. Define CB n mention the intrinsic n extrinsic factors influencing CB? Explain buying process in detail?

    b. What factors influence CB? Expalin the cultural factors in detail including subculture n crossculture?

    c. Explain the Howard Sheth model (0.7) / the Engel-Kollat-Blackwell model (0.3) in detail with block diagram?

    ATB!!!

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