NEWS: RAJAR TO SPEND £0.

5M ON FIELDWORK TESTS OF DIGITAL RADIO AUDIENCE MEASUREMENT SYSTEMS by GRANT GODDARD

www.grantgoddard.co.uk April 2005

UK radio ratings agency RAJAR has committed £0.5m to fieldwork tests on two audiometer systems that could replace its existing diary method for measuring radio listening by 2007. Tests on the Arbitron Portable People Meter and the Eurisko Media Monitor will run for twelve weeks from June 6 to determine both systems’ compliance and data recording capabilities. Three fieldwork tests involve a sample of 3,500 adults split into a fixed panel of 700 respondents and a rolling panel of 1,400 respondents. A small number of TV stations will also be encoded in an exercise to share data with the TV ratings body BARB. RAJAR managing director Sally de la Bedoyere explained: “RAJAR is delighted that BARB has accepted our offer to be involved in the fieldwork tests in this way. Contrary to any speculation, this is not part of a planned strategy to provide a single currency for television and radio broadcast, rather it is an extremely pragmatic approach to accelerating learning, which can only serve to expand all our knowledge and understanding of the complexities of portable people meters. Rest assured the focus of RAJAR remains firmly on a roadmap to change designed to enhance audience measurement of BBC and commercial radio stations.”

[First published in 'The Radio Magazine' as 'RAJAR Field Tests Audiometers', #681, 27 April 2005]

Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk

News: RAJAR To Spend £0.5m On Fieldwork Tests Of Digital Radio Audience Measurement Systems ©2005 Grant Goddard

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