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Is It High Time to Consider a BlackBerry Trade In?

Is It High Time to Consider a BlackBerry Trade In?

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Published by Emdhie Donoso

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Published by: Emdhie Donoso on Jul 10, 2012
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Is It High Time to Consider a BlackBerry Trade In?

I used to root for Research In Motion to make a spectacular comeback after their equally spectacular fall from grace. Really, I did. I’m sympathetic to underdogs that way, even if they used to be at the top of the world. However, last month’s BlackBerry World 2012 convention is forcing me to reconsider my position and maybe opt to sell my BlackBerry Curve. It’s no secret that RIM has seen a steady decline in smartphone market share ever since Apple entered the fray with their iPhone half a decade ago. RIM’s first quarter fiscal report for this year indicate a drop by some $125 million; quite a long way from last year’s first quarter report of a $934 million profit (even though that figure still pales in comparison to the numbers achieved by the company in years prior). As it is, RIM’s net worth is only about $1.77 billion, a rather paltry amount for a company of its size. And no amount of overseas
Source: TechnoFab

market posturing (the “Nokia maneuver,” I call it) can erase the fact that even in that market, RIM is seeing an 80% drop in BlackBerry shipments. In the recent BlackBerry World, RIM seemed to be hinging its bid for resurgence on the BlackBerry 10, their newest mobile operating system. More specifically, they’re banking on the OS’s virtual keyboard to do the job. A marketing focus on the keyboard is hardly surprising, being that keyboards have always been a Berry trademark. However, this was back when said keyboards were still physical. Now that they’ve gone virtual, what separates the BB 10 from the rest of the OSes out there? It’s this kind of marketing move that may just drive even the most stalwart Berry aficionados to consider a BlackBerry trade in. In contrast, Apple wowed the crowd at the recently concluded World Wide Developers Convention (WWDC) 2012. Despite the absence of the iPhone 5, the iOS 6 presentation more than made up for it. After all, what better measuring stick is there for the usefulness of a gadget than the functions it is capable of? And the iOS 6 certainly showed off those functions in spades. Two features of note are the new Maps app and the vastly improved Siri. With Maps, Apple seeks to up the ante for navigation programs by implementing a “turn-by-turn” feature, which makes the onscreen map turn relative to a user’s direction. The app also has the Flyover mode, a 3D rendering of a city which allows a user to see his destination in greater detail. As impressive as that sounds, wait till you hear about Siri: Aside from the expected upgrade in accent and language recognition capabilities, she has also integrated herself more with the iGadgets’ myriad apps, further expanding her role as a virtual assistant. Moreover – and if Apple’s plans go through – we could be seeing iDevices (via Siri) become near-indispensable driver accessories. Imagine a real-live K.I.T.T. (of Knight Rider fame), and you’ll get the picture of just how amazing this would be. And therein lies the key difference between the two companies: Whereas Apple is continuously looking to innovate, even going beyond their products’ physical limitations, RIM seems content to waddle in traditional (and outdated) marketing methods. Until RIM wises up, I wouldn’t be surprised to see more people eventually selling BlackBerrys for something better.

Source: TechnoFab

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