Research Proposal

BUSINESS RESEARCH METHODS (BRM) TERM REPORT PROPOSAL

Submitted to: Javed Ahmed Qureshi Course Instructor Business Research Methods (BRM)

Submitted by: Afshann Aziz - 1029102 Muhammad Anser Malik - 1029112 Fahid Memon - 1029104 Jane James Din – 1029110 Class no: MBA – 72 (D) - 3A Submitted on: October 25, 2011

03 1......5..........................5......................................6 Time And Resource Limitations……………………………………...........02 1.........03 1.............................4 Research Technique.........7 Research Ethics………………………………………………………..........03 1.........2 Sampling.1 Research Design..............5.......04 1.................TABLE OF CONTENT Abstract……………………………………………………………………………i 1..............02 1.........4 Hypotheses……………………………………………………………02 1...........02 1.............3 Importance Of Study…………………………………………………..................................05 References………………………………………………………………………..................2 Research Objective………………………………………………...........................................................05 ..01 1............................. Introduction.......5 Data Analysis..5..................................5.........04 1.......3 Data Collection Method…………………………………….............................04 1.......04 1.....5 Research Methodology...1 Research Problem…………………………………………………….......................................

importance of study and hypotheses. i . The later part of the research proposal contains the time and resource limitations and the research ethics. Furthermore. sampling.ABSTRACT In this business research proposal. introduction to the current scenario of the BB is defined as a basis of research followed by research question(-s). research technique and data analysis tools. the research methodology to be adopted is elaborated which consists of research design. research objective. for conducting the research on Branchless Banking (BB). data collection method.

9 out of 10 people do not have a bank account or access to basic financial services (Wambari Andrew 2009)”.1. Almost 108 million (over 60% of Pakistan’s total population) are people are using mobile phones therefore the BB is the future of banking now. 60% of the country’s population lives in rural areas. In Pakistan. INTRODUCTION Current population situation of Karachi consists of approximately 18 million (of 177 million population of Pakistan) inhabitants from within Karachi and various parts of the country. Branchless banking services were introduced in Pakistan in 2010. Then the adult literacy rate is just 54%. The problem or meeting the financial instrument needs of the low income group can now be met. “In many developing countries. Since Branchless Banking (BB) is a type of micro financing therefore it focuses majorly on the low income group.5 million branchless bank accounts registered with the State Bank of Pakistan. however. Considering these driving forces. this segment particularly. As a result of which the demand for transferring of money in the most effective and efficient way is the need of the time. It is both time saving and efficient way of transferring way of money as well as provides banks with the opportunity to increase their consumer base at a very low set up cost. opening of an account. there are almost 0. Given these facts. Telenor (Norway) and United Bank Limited (Pakistan) currently offer these services through a network of 14000 agents nationwide. With the advent of technological boom things have become easier and remote areas are accessible . On one hand. However. Then there is mobile tele-density of 62% (largest in South Asia). Further more. But on the contrary.unlike ever before. What is very interesting is to note that Pakistan provides a perfect market/customer mix for branchless banking products and services. over the period of time State Bank of Pakistan (SBP) realized that a very big number of financial clients are there whose needs are unaddressed. the market seems challenging with respect to customer education. Today. 1 . Technically. filling up of the cheques and carrying out basic transactions are some of the most important inhibitors of using such financial services. we have the influx of foreign remittances of 11. due to high illiteracy rate. low income group is not considered to be of much importance for the banks.1 billion USD Pakistan received this year. there are many areas which are far from the reach of the banks (usually because of large setup costs and very low turnovers). which in fact constitutes branchless bank infrastructure. future of branchless banking in the country is bright.

financial institutions such as micro finance banks and the cellular companies to educate themselves as to what areas are lagging and unreached. 88% of Pakistanis remain unbanked! 1. Pakistan has a great potential of growing in this category (BB). 2.05 % of Pakistan and being a developing country the available resources need to be customized according to the current scenario.Subject Matter Experts estimate a market size of 60-70 million customers. Therefore. To recall. 2.1. To determine the effectiveness of this system. IMPORTANCE OF THE STUDY The study will not only suffice the need of our course requirement rather it will be a helping aid for other researchers.4. 2 . HYPOTHESES 1. it will also be beneficial for the above mentioned to gauge their services and users. which identifies that 39% of Pakistan 180 million populations can banking branchlessly. RESEARCH PROBLEM: With an increasing population explosion rate of 2.2. RESEARCH OBJECTIVE 1. To prove the growing use of branchless banking in Karachi. 4.” 1. Moreover. our research problem is stated as: “A Study of Emerging Trend and Effectiveness of Branchless Banking (BB) Among residents of North Karachi in Karachi.3. 1.(Mobile Banking as an instrument for transactions) 3. 3. Its advantages and disadvantages. Branchless banking facility is used by most of the Pakistan’s working and non-working segment. Challenges and Hurdles in using BB . Branchless banking (BB) is the future of banking. 1.

data will be collected and analyzed by primary and secondary resources. 1.5. BB is one of the best ways to maintain good customer relationship with lower value account clients. Sample Details: Sample size : 100 Individuals (Retailers. Which is further elaborated as.4. RESEARCH DESIGN For carrying out the research the proposed mode of collecting information is survey. It is very common form of facility used by the Middle Class (upper and lower) and Lower class (upper and lower).1. This design entails the collection of data of more than one case and at a single point in time in order to collect a body of qualitative or quantifiable data in connection with several variables which are then examined to detect the patterns of association (Bryman 2001). 1. Consumers And Service Providers) Age Bracket : 22 – 45 Years Gender: Both Male and Females Occupation: Working Middle and Lower class 3 . Karachi being the financial hub of all the activities it is the true representative of the whole population. Moreover. The proposed research will be qualitative as well as quantitative in nature with a population consisting of individuals living and working away from home or have the responsibility to financially support their family(-ies). Instruments for conducting this research are questionnaire and interviews. RESEARCH METHODOLOGY The research method proposed to be used for conducting research work is enlisted below: 1. SAMPLING The sample size selected for this research consists of 100 (one hundred) individuals living and working in Karachi.5.2. 5.5.

5. Both primary and secondary methods will be used to collect data – using details from previous industry research reports and freelance researchers.6. This would further consist of interviews and questionnaires.4. DATA COLLECTION METHOD As the sampling is done using probability (random sampling) method. at this stage we take the liberty to highlight the importance of above resource challenges. DATA ANALYSIS Analytical tools that will be used in analyzing the collected data of the survey are as follows: Microsoft Excel spreadsheets and Statistical Package for Social Science (SPSS) 1. The Likert measurement scale will used for analyzing the extent to which consumers are rating the satisfaction 1. For interviews.3. semi-structured questions will be used and the questionnaires will consist of a mix of open ended and closed ended questions.5. This is done to make research time and cost effective as well as genuine opinion of the respondents easily available. 1. may have direct or indirect impact on the authenticity. In the quest to efficiently and effectively carry out this research study.5.Geography: Karachi City Users and non-users of the mobile phone banking facility 1. relevance and subjectivity of this research endeavor. Therefore. TIME AND RESOURCES LIMITATIONS Among many resource challenges data and time are the most crucial factors. 4 . we look forward to conduct the research plan in the most scientific way to contain limited relevant data availability and sharp deadlines. RESEARCH TECHNIQUES The underline research technique to be used is survey. which we foresee.5.

REFERENCES 1.pdf 5 . For The Population Growth Rate http://www.finance.1.gov. Nov 2008 5. saurabh. Donne. State Bank of Pakistan.pk/index.com 4. Consultative Group to Assist the Poor (CGAP). “Branchless Banking Guidelines for Financial Institutions desires to undertake branchless banking-Draft for comments” Nov 2007 2. Information Of Number Of Mobile Users In Pakistanhttp://www.Byrd Platt. RESEARCH ETHICS The ethical requirements for carrying out the research are well evaluated and suggest that it is not aimed to discriminate individuals on the basis of their income.pta. Economic Survey Of Pakistan 2010-2011 .7. Camilo “Mobile banking and economic development: Linking adoption. Panjwani. Figure of Population Of Karachi http://www. Saurabh.gov. Jonathan & Andres Tellez. “Towards End-to-End Security in Branchless Banking”.pk/ 8.panjwani@microsoft.karachicity.gov. Ann.pk/survey/chapter_11/Highlights. “Branchless Banking Update: Should We Bank on Phones or the Post” July 2011 6. “Branchless Banking in Pakistan: A laboratory for Innovation” 2011 3.php?option=com_content&task=view&id=269&Itemid=658 7. Impact and Use”.

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