2012

Canada Tablet PC Market Forecast & Opportunities, 2016

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TechSci Research is a global market research and consulting company with offices in Canada and India. TechSci Research provides market research reports in a number of areas to organizations. We use innovative business models that focus on improved productivity, that also ensure the creation of high-quality reports. Our focus is on capturing the respondents’ observations, expectations, satisfaction, confidence, and attitudes pertaining to different aspects of a specific sector. TechSci Research’s expertise lies in the dynamic combination of industry and country risk. Our proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of country, regional and global industry prospects. Combined with our detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available and the risks facing companies.

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Table of Contents 1. Executive Summary 2. Global Tablet PC Market Outlook
2.1. Market Size & Forecast 2.2. Market Share 2.2.1. By Company 2.2.2. By Region 2.3. Pricing Analysis

3. Canada Table PC Market
3.1. Market Size & Forecast 3.2. Market Share 3.2.1. By Company 3.2.2. By Region 3.3. Pricing Analysis

4. Canada Tablet PC – Cost Analysis 5. Canada Tablet PC - Applications Market 6. Canada Tablet PC – Operating Systems Market
6.1. Android 6.2. Windows 6.3. BlackBerry OS 6.4. iOS

7. Canada Tablet PC – Processors Market
7.1. Intel 7.2. Apple Inc. 7.3. Hummingbird 7.4. Qualcomm 7.5. Nvidia
8.

Market Trends & Developments
8.1. Tablet PC are becoming a nice alternative to desktop 8.2. Increasing Shipments 8.3. Many New Players Entering The Fray 8.4. Will iPad maintain its lead till 2016? 8.5. Adoption of Tablet PC`s by enterprise is increasing in Canada

9. Competitive Landscape
9.1. Apple Inc. 9.2. Samsung 9.3. Dell 9.4. Motorola 9.5. Lenovo 9.6. Asus 9.7. BlackBerry 9.8. Toshiba 9.9. Sony

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List of Figures:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. Figure 1: Global Tablet PC Market Size Forecast, By Value, 2010-2016F, (US$ Billions) Figure 2: Global Tablet PC Market Shipments, By Volume, 2010-2016F (Million Units) Figure 3: Global Content Consumption Pattern, 2011 (Percentage Users) Figure 4: Global Tablet PC Market Share, By Volume By Company, 2011 Figure 5: Global Tablet PC Market Share Forecast, By Volume By Company, 2016 Figure 6: Global Tablet PC Market Share, By Volume By Region, 2011 Figure 7: Global Pricing Analysis, 2010-2016, (US $) Figure 8: Canada Tablet PC Market Size, By Value, 2010-2016, (US$ Billions) Figure 9: Canada Tablet PC Market Share, By Volume By Company, 2011 Figure 10: Canada Table PC Market Share Forecast, By Volume By Company, 2016 Figure 11: Canada GDP Contributions, By States, 2010 Figure 12: Canada Tablet PC Market Share, By Volume By Region, 2011 Figure 13: Canada Tablet PC Pricing Analysis, 2010-2016 (US$) Figure 14: Tablet PC Applications Market, 2011 (US$ Millions) Figure 15: Canada Free To Paid Application`s Ratio, By Operating System, 2011 Figure 16: Canada Tablet PC Market Share, By Volume By Operating System, 2011 Figure 17: Canada Tablet PC Market Share Forecast, By Volume By Operating Systems, 2016 Figure 18: Canada Tablet PC Market Share, By Volume By Processors, 2011 Figure 19: Canada Tablet PC Market Share Forecast, By Volume By Processors, 2016 Figure 20: Snapdragon Processors Comparison Figure 21: Canada Traditional PC Vs Tablet PC, By Usage, 2011 Figure 22: Global Tablet PC Shipments Competitive Analysis, 2010-2016, (Millions Units) Figure 23: Canada Tablet PC Enterprise Adoption, By Percentage, 2010-2016F Figure 24: Apple Inc`s Net Income Before Extraordinaries, 2007-2011, (US$ Billions) Figure 25: Apple Inc`s Revenue, By Product, (US$ Millions) Figure 26: Global iPad`s Sales, April`2010 to June`2011 (US$ Millions) Figure 27 : Dell Inc. Sales, 2007-2011, (US$ Billions) Figure 28 : RIM Sales, 2007-2011, (US$ Billions)

List of Tables:
1. 2. 3. 4. Table 1: List of Tablet PC Models with Price (US $) and specifications in Canada Table 2: HP TouchPad Costing Analysis Table 3: Apple iPad Costing Analysis Table 4: Operating System Key Characteristics

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Executive Summary

Tablet PC’s are wireless, portable personal computer with a touch screen interface. The Tablet type is typically smaller than a notebook computer but larger than a smart phone due to which Tablet PC is quite booming in filling the gap between them. A slate tablet, like an iPad, has electronics integrated into the touch screen unit and lacks a hardware keyboard but external keyboards are available for slate tablets, a convertible tablet normally has a display that rotates XXX degrees and can be folded to close, screen up, over the integrated keyboard. A hybrid tablet, sometimes referred to as a convertible or hybrid notebook, is like a regular notebook but with a removable display which functions independently as a slate. A rugged tablet is a slate-like model which is designed to withstand rough handling and extreme conditions. With the launch of the iPad by Apple Inc in the middle of the year 2010, the Tablet PCs emerged as a revolutionary gadget in the world of consumer electronics. Following the launch of iPad, Tablet PCs were getting launched by competitors, seeking the successful path paved by the market leader Apple with XXX% of the market share in the global Tablet PC market. Now, there are many companies entering the fray like Motorola, RIM, Acer, Samsung, Toshiba, Asus, Lenovo, Sony, HTC and many more. Apple`s iPad 2 and Samsung Galaxy XXXX are considered to be the best selling products till today and both contain almost the same configuration. The new entrants are experimenting to differentiate their products than the others by adding joystick, keyboard, stylus, brush and changing the size, but nothing seems interesting to the consumers. The ideal Tablet PC should provide mobility, multi-touch optimization, low power consumption, ability to perform multiple-tasks, instant on/off and substantial breadth of applications available, with robust toolkits for developers. Tablet PC`s are coming with varied sizes, but 7-10 inched Tablet has been recognized as an ideal size for Tablet PC. The ideal
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weight for Tablet PC is 120-150 grams. An ideal Tablet PC should have at least 16 GB of storage capacity, so as to be successful in the market. Global market revenues of the Tablet PC were recorded US$ XXX Billion in 2011 and is expected to increase up to US$ XXX Billion by 2016, at an expected compound annual growth rate (CAGR) of around XX% during 2012-2016. The penetration of Tablet PC’s market is just XX% globally; due to such lower penetration the table PC market is expected to reach US $XX Billion by 2016. In 2011, global shipments of the Tablet PCs reached up to XX Million units and are further expected to reach up to XXX Million units by 2016. In 2011, Apple was the dominant player occupying XX% of the market share in the global Tablet PC market in 2011. Other player moving on the path of success was Samsung, with XX% market share held by it in 2011. It is anticipated that Apple would continue to lead the Tablet PC market, but its global market share would reduce to XX% by 2016. The average selling price of Tablet PC was US $ XXX in 2011 and is expected to fall by more than XX% to reach up to US$ XXX by 2016 because of increasing competition in the industry. In 2011, Apple`s iOS has occupied XX% volume share in operating systems market globally, however, Android is growing at a faster pace as many companies prefer to use Android because it`s an open platform and allows third party hardware installations. Because of low power consumption, ARM architecture has been the most successful in the Tablet PC processors and except Intel, everyone prefers it over x86. Launching Tablet PC applications was the content based strategy of Apple and today, it is worth US$ XXX Million and is expected to rise at the same pace in the future as well. The market size of Canadian Tablet PC reached US$ XXX Billion in 2011 which is expected to increase at the CAGR of around XX% during 2011-2016. Tablet PC penetration has reached just XX%, such lower penetration rates would allow Canadian tablet PC market to touch a new height of US$ XXX Billion with XX Million units by 2016. Apple is the dominant player in Canada with XX% of the Canadian Tablet PC market share occupied by it in 2011.

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RIM was recorded as the second leading player accounting for XX% of the market share during the same year because of low priced strategy. The average selling price of the Tablet PC was US $XXX in Canada in 2011 and is expected to fall down to US$ XXX by 2016. However, the decline in the price would not be much as compared to the global prices, since Apple will continue to innovate its product and be the dominant player till 2016. In the Canadian operating systems market, Android is expected to witness robust growth rate with its market share increasing from XX% in 2011 to XX% in 2016. It is because it is an open platform. Apple Inc would be the leader in the Tablet PC processors market and would not face much competition, but XXXXXXXXX is expected to grow at a fast pace. It is anticipated that Apple would lead the Canadian Tablet PC market with XX% market share by 2016 and Samsung would be the closest competitor and will overtake RIM.

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