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Pepsi Distribution vs Coke

Pepsi Distribution vs Coke

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Published by Shakti Sahay

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Published by: Shakti Sahay on Jul 12, 2012
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05/13/2014

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PEPSI

7/12/12

the broker warehouse system. the vending and food Click to edit Master subtitle style service system.Pepsi Distribution Process Pepsi has Direct Store Delivery (DSD) system. 7/12/12 . Pepsi distribution channel is well supported by logistics system.

7/12/12 . bypassing a retailer’s warehouse.Pepsi Distribution Process DSD is a method of delivering subtitle style a Click to edit Master products from distributor directly to the retail store.

7/12/12 . Vending & Food Service (V&FS) systems is a method of delivering products to the Restaurants.Pepsi Distribution Process Click to edit Master subtitle style Broker Warehouse Distribution (BWD) is a method of delivering the products to distributor.

Pepsi Distribution Channel Manufacturer Manufacturer Distributor Restaurant Retailer 7/12/12 .

Role of Pepsi company’s salesperson • • • • Ensure stock availability Click to edit Master subtitle style Reach target distributors Sets a target for distributors Stay updated about the competitiors 7/12/12 .

Role of Pepsi distributor’s salesperson  Retain existing customers increased sales new customers supply of right products timely payment 7/12/12 Ensure Attract Ensure Ensure .

SRI SAI AGENCY (PEPSI INVOICE) 7/12/12 .

Challenges of Pepsi distributor’s salesperson Target Win new outlets over competitors Cope up with sales during adverse climatic condition 7/12/12 .

COCA COLA 7/12/12 .

Role of Coca Cola’s salesperson Daily movement of products of stock relation with customer target feedback 7/12/12 Availability Good Achieving Regular .

Coca Cola Distribution Channel Manufacturer Company Salespersons Retailer 7/12/12 .

NAME OF THE OUTLETS (COCA COLA) 7/12/12 .

s Bakery 124 Café 29 Chat 35 Ice 18 shops corner cream parlor corner Departmental store 7/12/12 Condiments 52 Juice 63 Provision. Hotel 72 .Different types of outlet along with their no.

Total no. of outlets are 519 7/12/12 .

Problems faced by COKE    Distribution channel. to cope up with their customers expectations.not available in rural areas Low promotional strategies. Its very difficult for pepsi co. Maintaining the same quality through out the globe.  7/12/12 .

Price Promotional tools of PEPSI and COKE promotions gifts and free samples offers contests Coupons Free Installment Consumer Trade shows schemes 7/12/12 Newspapers Scratch .

COMPARISION COCA COLA PEPSI Longer channel Shorter channel Indirect Direct distribution Target Main is less more sales through bars & & bakery juice corners restaurant 7/12/12 .

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