Under the Supervision of
Mr. Manish Awasthi (Marketing Manager) (P.J. FOODS)
By SAJAL MANDAL BBA 3rd Year Roll No. 83795 & Submitted to Department of Business Administration S.B.S. Govt. P.G. College , Rudrapur
For writing this project report I can„t in full measure reciprocate the kindness shown and contribution made by various person in this Endeavour I shall remember than with Gratitude I Express my sincere Gratitude and thanks Manish Kumar Awasthi of P.J. Foods (Jawalapur)who gave encouragement
and under whose guidance I have complete my project I must specially acknowledgement my sall faculty members for Extruding their full support and cooperation to me whenever needed without which this project has not been successfully complete.
It gives great pleasure to present on the topic (“Market survey)” of P.J. Foods the purpose of such a study is to make management student learn about how an organization actually work and how do they plan their studies their strategies to society the need of the market and man power planning strategies against their. Competitor. The two Major aspect of present management Education are the theoretical approach & Practical approach from this approach practical approach is the management course & is of vital importance in the present scenario
3.Manish Awasthi Accounts Head :.1.Arvind Gupta
Area Sale Manager :. 2.Mr.Rajiv Verma
Marketing Manager :.
:. Vipin Saxena
B.B. P.A. That this project report titled “MARKET SURVAY” is Submitted in Partial fulfillment of the requirement for the Summer internship project during B. I also declare that this is my original work & has not been previously submitted as any part of any other degree Diploma of an other University the finding conclusion of the Data in the report
are based on my Personal study during the tenure of my summer internship I am specially Thanks
. COLLEGE Rudrapur .STUDENT DECLARATION SAJAL MANDAL 83795 Department of Business Administration Rudrapur STATEMENT BY STUDENT I SAJAL MANDAL the under signed student of S.G.S GOVT.
J. It is a learning process involving the acquisition of skills and performance. The present research has been done on the Market Survay P.
. It is necessary and useful in the case of all type management students. Professional study is incomplete without its practical knowledge. Foods during my summer training. It is necessary to increase the confidence of student.INTRODUCTION
My area of interest is in marketing sector. Summer training is an organized process for increasing skills of a management student. The training helps the management student in converting his theoretical knowledge in practical knowledge because of practical work.
2.CONCEPTUAL FRAMEWORK : WHAT IS BRAND? If you ask ten marketing professionals or brand managers to define the word "brand". Thus a brand identifies the seller or maker. hopefully. you very well may get ten different answers. 6. will at least have some commonalities. symbol. or design. 5. intended to identify the goods or services of one seller or group of seller and to differentiate them from those of competitor. The American marketing association defines a brand as: a name. 3. Most of the answers you receive. 4. term. A brand is a complex symbol that can convey up to six levels of meaning: 1. Attributes Benefits Values Culture Personality User
. or a combination of them. sign.
''what distinguish a brand from its unbranded commodity counterparts are the consumer's perceptions and feeling about the product's attributes and how they perform. a product name.
. or a unique identifier such as a logo or trademark. ranch owners branded or marked their cattle so that they could later identify their cattle as their own. Before people started using fences in ranching to keep ones cattle separate from other peoples cattle. The concept of branding also developed through the practices of craftsmen who wanted to place a mark of identification on their work without destroying the beauty of the piece. a brand resides in the mind of the consumer.According to Kevin Keller. These craftsmen used their initials as a symbol for a unique mark to identify their work and they" usually used to put these marks in a low visibility place on the product. Afterwards. The word brand when used as a noun can refer to a company name. Ultimately. high quality cattle and art became identifiable in consumers minds by particular symbols and marks.
J.J. Foods To Know the procedure of P.OBJECTIVE OF STUDYING
MAIN OBJECTIVE To analysis all products of P.J.J.J. Foods increase its Sales in the Current Market. Foods in Different Town To know the Facilities which the organization is providing to know how can P.J. Services. Foods SUB OBJECTIVE To find out the Current Market Position of P. offers by P. Foods To analysis Market Scenario of P.
. Foods To study the various Product.
FROM COMPANY POINTS OF VIEW
Company has a Brief understanding about the Customers Views regarding the quality of product Company have got knowledge about the taste of the Consumer Company has known about the area were the improvement is required Marketing is done in different different Sector
SCOPE OF STUDY
From Academic point view Knowledge regarding the company fact Practical aspect Marketing is well known Marketing Research helped in knowing now to communicate with the customer in order to convince Public relation Marketing is one of the out come of doing research to better understand the Sector and of different constraints on the Market better understanding of analyzing the market goods exposure of Market due to the survey work to develop of questionnaires with specific question has increase the potential of creative ness
But in the packaging of small Quantites due to higher rates there is less increase in sale But Market has a Good recovery against their competitor P. Foods has made their different strategies in forming the Market. stores Restaurant the demand by the buyer is goods
The packing contain 1 kg of Tomato Ketchup Continental Sauce Soya Sauce & chilli Sauce has a good recovery & the demand is more by the buyer according to the rate & quality of the product.
.J.OWN VIEW From behalf of me done Market Survey done at &
different town at respective shops .
. facility expansion.a work force expansion/contraction. Organizations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organization's own strengths and weaknesses. Organizations use the findings to guide the investment decisions they make to advance their success. Affected areas may include inventory levels. purchases of capital equipment. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy. and promotional activities.MARKET ANALYSIS
Market size (current and future) Market growth rate Market profitability Industry cost structure Distribution channels Market trends Key success factors
The goal of a market analysis is to determine the attractiveness of a market. both now and in the future.
MARKET GROWTH RATE
A simple means of forecasting the market growth rate is to extrapolate historical data into the future. Such drivers serve as leading indicators that are more accurate than simply extrapolating historical data. they have the potential to dramatically affect the market size. demand for variety.ELEMENTS
The most common measure of market size is the sum of the revenues of its participants. A better method is to study market trends and sales growth in complementary products. social.
. and level of emphasis on service and support. Moreover. Examples include changes in economic. The following are examples of information sources for determining market size:
Government data Trade association data Financial data from major players Customer surveys
Changes in the market are important because they often are the source of new opportunities and threats. While this method may provide a first-order estimate. it does not predict important turning points. legal. regulatory. and political conditions and in available technology.
Channel power structure .
INDUSTRY COST STRUCTURE
The cost structure is important for identifying key factors for success. Porter's value chain model is useful for determining where value is added and for isolating the costs.new channels can offer the opportunity to develop a competitive advantage.
Examining the following aspects of the distribution system may help with a market analysis:
Existing distribution channels . For example. The cost structure also is helpful for formulating strategies to develop a competitive advantage. in some environments the experience curve effect can be used to develop a cost advantage over competitors. This analysis helps organizations determine which areas account for the greatest share of the market's growth and are more susceptible to change. in turn. Trends and emerging channels .for example.can be described by how direct they are to the customer.MARKET SEGMENTS
Markets are not uniform. Therefore it is also important for investors to identify and evaluate the various segments that make up the total market. This information. retailers have negotiating power over manufacturers and can capture more margins
. in the case of a product having little brand equity. To this end. helps them pinpoint the most promising opportunities within the overall market and guides the choice of specific investments.
. and marketing strategy.
The literature defines several areas in which market analysis is important. Not all managers will need to conduct a market analysis. especially as the product progresses through its life cycle.SUCCESS FACTORS
The key success factors are those elements that are necessary in order for the firm to achieve its marketing objectives. Nevertheless. These include: sales forecasting. it is important for managers that use market analysis data to how analysts derive their conclusions and what techniques they use to do so. A few examples of such factors include:
Access to essential unique resources Ability to achieve economies of scale Access to distribution channels Technological progress
It is important to consider that key success factors may change over time.
3. FOODS Fun ka Funda sauce Me
Products Produced by P. Chilli Sauce 6. Imli 10. Tomato Ketchups (9am) Tomato sauce Soya Sauce Vinegar Sewaiya Sulphur Free Gur (Chat Continental)
4. 5. 8. 2. 7. Foods 1. Jams 11.J. Smoodles
9. Mustard Sauce
.J.JINGLE LINES OF P.
Which are used in different products? Soya sauce Soyabean Extract. acidity Regulars (E260) Stabilizer & Thickner (E412).
1 2 3 4 5 6 7 8 9 10 Energy Protein Fat Carbohydrate Crude fiber Vitamin Sodium Calcium Phosphorus Iron
142 kcal 1. Caramel (EI50C) Chili sauce Green Chili Pulp vegetable pulp Thickner (412) Sugar.0g 0.20g Tracel 1100 mg 80mg 530mg 1. permitted flavors
Sr.25g 34. Sugar. Mix Spices. Garlic Powder Acidity Regular Spices Extract VINEGAR Acetic acid. No. Onion Powder. Salt. Condiments. water.0mg
MARKET SURVEY Done at different places
MARKET SURVEY done at Rudrapur
MACHINES OF P. FOODS
. honey. Such as ketchup.ingredient oil.. with the advanced technology for our man-machine interface.medicine and . jelly. packing paste materials such as shampoo.
Ketchup Machine/ Tomato Paste Machine
. creams of. advanced technology for our man-machine interface. fruit jams..butter and so on.
Perfect and uniform breakage of the fruit to be subsequently heated As a consequence of the substantial change in the tomato harvesting system.The screen of pulping machine is taper. 4) Famous sevro motor driver. honey.term running. carrot paste. and price. seal plastic cups..(stand up pouch).facial cream. filling. jam. Technical specificatons: Capacity 40-65bags/.. to GMP M.suace.cosmetics etc. Material feeder: pneumatic / mechanical 11... cream . shampoo.. Therefore.ApplicationThe machine is made of steel and stainless steel. fruit sauce. of foodstuff.Automatically drop cups. tomato paste shampoo. honey. shampoo. pesticide. ketchup..240bag/min 8. EXP date. ketchup. creams .bath lotion. avoiding the second polluting.chemicals.Be able to be equipped with other automatic packaging machine. jam..
ketchup&paste&sauce&honey sachet packing machine
Progression Liquid Packing machine(DXDL-60L) Scope of application: This machine is widely used to pack liquid of food.... mayonnaise and catsup in the pharmacy.. shampo Principal Features: A. This machine has a pneumatic transmission system.. also the processing systems have change.. with simple strcture and easy ..2... cream of all .
ketchup packing machine/KFC ketchup(DXDO-J900D)
ketchup packing machine This packing machine is used to pack ketchup.
ketchup sachet fill seal package machine
ketchup sachet fill seal package machine.. such as VFFS. honey.ketchup. body foam bath lotion. ketchup... food. which can be as the containers of fruit juice. sauce. jam.
ketchup sachet fill seal package machine
.which are used for apply in package of sachet ketchup sachet fill seal package machineProduct ..
catsup/Ketchup/tomato paste/shampoo packing machine
this packing machine suitable for paste material including cream. jam.fruit sauce... Features:1Automatic finish weight..... mayonnaise and catsup in sachet It is suitable for paste substances including cream... UV sterilize.. such as pesti.
multi track ketchup packing machine
.*930*2370(mm)AdvantagesThis machine specializes for packaging the . ingredient oil. sauce.. honey. Control style: PLC control system + Chinese/English interface 9.. peanut butter. mayonnaise.. facial cream. batch numbers. bag-making. shampoo. Such as ketchup. Air . the clearance can be adjusted.. Typical application:They are most commonly applicable for .. the features of today⮮.. honey.. daily good industries... fill.fruit juice. honey..
Ketchup Filling Machine
Dual heads liquid machinetypical application for viscous liquids: Ketchup.. tomato paste shampoo.
KFC ketchup/shampoo/honey packing machine DXDO-J900D)
KFC ketchup/shampoo/honey packing machine DXDO-J900D This packing machine is used to pack ketchup.
Fruit Juice Jam Jelly Ketchup Filling Sealing Machine
.. and daily good industries. Case of machine: Spray painting / Stainless steel 10.... jam..4) Famous sevro motor driver is adopted.. food . tomato ketchup and honey and so on.flavor oil. butter...The filling machine adpots style of dial up and down other. paste materials such as shampoo.. honey. The line includes multi-function crushing machine. Jet printing for produced date. sala Features.Such as shampoo.. pudding and so on.. ..
Tomato Ketchup Packaging Machine
Tomato Ketchup Packaging Machine is suitable for automatic packaging of liquid of foods .. which is also easy to clean. sauce. peanut butter. medicine and chemicals...
Tomato Ketchup Liquid Packaging Machine
Tomato Ketchup Liquid Packaging Machine is suitable for packaging viscous .tomato ketchup and honey etc...ketchup.foam .ketchup. which can produce onion paste. cream. to better bear the stress deriving from mechanical harvesting and transport.. cosme Tomato Ketchup Liquid Packaging MachinespecificationsOutput: .facial cream.. salad oil and . ..
Findings are relatively straight-forward. and decisions made for the methodology section of your paper. we should have particular recommendations for future research with some emphasis on filling gaps in what we know about this topic.WRITING THE RESEARCH REPORT
WHAT DO WE HAVE? With the analysis and interpretation complete. Based upon the research experience. For the major findings. this discussion will likely include statements on the degree to which relationships were significant [generalizable] and the strength of that relationship.
. Conclusions begin with which hypotheses or expected
relationships were supported and which were not. In quantitative research. we should have thoughtfully written conclusions [interpretations or "so what"]. solutions adopted. Your log or diary should be helpful in identifying problems encountered. we should have a list of major findings and a list of minor findings. but we need to be careful not to report findings for variables that seem to have little importance.
Talk to knowledgeable colleagues who have recently published or who may have contacts. Be careful in selecting where to send your paper. If not. the best sharing mode is via publication in a refereed publication. If the review process takes several months followed by a rejection you can see that the research may quickly lose its timeliness. however. Examine recent issues to see what sort of papers they publish.WHERE TO PUBLISH? Research may be shared in various ways. it is not too late to send out inquiry letters. may be sent to several periodicals at once. The research publication rule is that a paper may be submitted only to one periodical at a time. Still. Editors and referees are not always objective and interested in new topics or approaches. Be prepared to handle rejection if it comes and don't throw in the towel or refuse to check your mail box
. Inquiry letters. you checked with editors and gained some sense of their interest before the research was begun. Most scholarly periodicals have a fairly high rejection rate. including presentations at conferences and meetings. Ideally.
Why did you begin? 2. I = introduction 1. M= method 2.SUBMISSION Copy one or two recent articles published in this periodical and become very familiar with layout and organization. What does it mean? "What will the reader know about your topic and your research method?" The answer to this question will determine how much background information that you will need to provide. R= results 3. AD = [and] discussion. These elements answer questions that the reader is likely to ask: 1.
Nearly all scientific papers have a standard format sometimes called IMRAD. What did you find out? 4. Another good question is "what will the reader find most useful in my findings and conclusions?"
. What did you do? 3.
The title of a paper is a label and not a sentence. Insure that each word is needed. Typically. Avoid abbreviations and initialisms. Ways of ordering may include:
Alphabetical Seniority Proportional to their contribution [may be difficult]. Note that co-authors do not have to be co-writers. AUTHORS
Only those who made a major contribution to the completed product should be included. Who writes and edits the final MSS will depend on time and writing skill among other variables. Avoid word wasters such as "studies on. They also introduce complications. investigations on. analysis of. characteristics of" and the like. the first author receives more credit than the second one. Use specific rather than general terms. substance. The title should be brief and use the fewest possible words that adequately describe paper content. and a fresh perspective. Others who were helpful acknowledgements section.
. should receive credit in the
The order of the authors should be agreed before the research begins in order to avoid ill will later.TITLE
The title should be indicative and should clearly indicate topic and scope. Co-authors may add considerable strength.
Following the problem statement and context. but no more than that. Be careful because this may serve as a yardstick for those who measure the success of the research project. The introduction ought to be informative enough so that the reader can understand and evaluate your work without needed to refer to anything else
. A common error among beginning researchers is to bog down in this section of the research report. The problem should be clearly identified in nature and scope in the first paragraph.INTRODUCTION The introduction begins with the problem statement. Why it is a problem and why the problem is important should also receive attention. the researcher sets forth the purpose of the research and what will be done. to set the stage. There should be enough background to convince the reader that the topic is well worth exploring.
This section answers three fundamental questions: 1. review the methods section of similar papers published in the target periodical [the one where you hope to be published]. Why did you do it? 3. Normally. you should add a reference for that. ask a colleague or two to review it for logic and clarity. you would present your hypotheses in this section since they will guide the method. How did you do it? Select a level of detail appropriate for your audience. the interested reader ought to be able to replicate your study from the information found in this section.
. it the method was recently used in a published study. When finished with this section. Be precise and include enough details to do this or indicate early in this section that this information is available from the author. Ordinary statistical methods or test should be used without comment or explanation.MATERIALS AND METHODS Ideally. What did you do? 2. If in doubt. However.
you should have reviewed all of your findings and placed them in one of two sections: major findings and minor findings. The section is data oriented and does NOT include interpretation. If there is any sort of a trend or an interesting "picture. Here you will describe your findings. If there are a reasonable number of interesting but minor findings. The evidence that you provide here is what the reader is most interested in.RESULTS
Before you began this section. Be consistent in how you present the data and the labels that you use. You may use text to briefly summarize a somewhat complex chart. informative. charts. Major findings are essential and useful. table. use a table. and reproduce well. Say it only once in text or in table or in graph.
. Charts and graphs make the report more interesting and grab the reader's attention." use a graph. and graphs are better for presenting findings than text. Use no more digits than are necessary. or graph. but you do not present the same information in various formats. If the numbers just sit there. provide a foot or end note saying that information on these is available from the author. Do not construct tables unless there is a reasonable amount of data to be presented. they must be well-designed. Tables. However. This is the most important section of the paper. You focus your limited space on reporting on these.
Identify snags or problems encountered [how I would do it better next time] 4.
.DISCUSSION OR CONCLUSIONS This section would also include suggestions for further research. but do not repeat them in any detail. Outline previous published results that relate to the hypotheses and comment on the degree to which your results match theirs 3. you may briefly comment on deficiencies in this report and relate those to suggestions for further research. Make recommendations for further research that are well linked to this research. State and support/reject your hypotheses 2. There is a natural order: 1. The point is to add interpretation or "so what" to the major findings in the previous section. Although not always done. Some to many readers will skip the results section and begin thoughtful reading here. Discuss the results. Draw conclusions on the basis of the evidence 5.
although you may wish to do that in your dissertation. Unless you are certain about common knowledge. You may wish to ask first to see if these individuals or organizations wish to be associated with your work. NEVER cite a reference unless you have read the original. There is no need to demonstrate that you have examined every possible item on the topic.
Better to have a
recent article or two from your periodical to check. ACKNOWLEDGEMENTS 7.
substantiate statements related to what you know about a particular problem or issue. but that is not usually done.
REFERENCES OR CITATIONS OR NOTES Publishers have very specific standards for these so follow their instructions to the authors
EXACTLY. including local institutional help and funding agencies.6. Only cite items that were both important and useful. Briefly identify those who were helpful.
BIBLIOGRAPHY Journal & report P.com. gmail. Foods Rampur News paper Times of India Hindustan Times Books Marketing Management (Philip Kotler) Website google.
. yahoo.com.J.com .
B.SAJAL MANDAL B. 83795
.A 3 Years (Fifth Sem) Roll No.THANKS FOR STUDYING MY PROJECT BY YOUR PRECIOUS TIME