SAP NetWeaver™

An Introduction
Peter Graf
SVP Product Marketing, SAP Labs Palo Alto, LLC

SUSTAINABLE PROFITABLE GROWTH

Every company strives for long-term growth. Few have succeeded.

SAP AG 2004, SAP NetWeaver Keynote

2

FEW COMPANIES MANAGE TO STAY ON TOP

Companies in S&P index

500

… those still remaining
74

… those that outperformed S&P index overall
12

1957

1998

1998

Source: S&P Index, McKinsey, MMG

SAP AG 2004, SAP NetWeaver Keynote 3

PROFITABLE GROWTH THE WINNING STRATEGY Re-focus on GROWTH as the economic re-bound has arrived Drive PROFITABILITY of growth as you keep improving margins Ensure SUSTAINABILITY of growth as you innovate  SAP AG 2004.SUSTAINABLE. SAP NetWeaver Keynote 4 .

 SAP AG 2004. SAP NetWeaver Keynote 5 . Today’s IT landscapes are not built for change.SUSTAINABLE PROFITABLE GROWTH GROWTH REQUIRES CHANGE ? Long-term growth requires continuous change and innovation.

com Enlightened IT Use Survey. August 2003  SAP AG 2004. SAP NetWeaver Keynote 6 .INNOVATION MEANS CHANGE CHANGE IS DIFFICULT “What are the biggest stumbling blocks of change?” Corporate culture Underlying IT systems Org structure Business process 33% 42% 42% 56% Source: GartnerG2/Forbes.

SAP NetWeaver Keynote 7 .TODAY CHANGE IS TOO COSTLY AND SLOW COMPLEX. Planner Accountant People as “Human Integrators” (Supplier) (Supplier) ERP ERP (Supplier) (Supplier) CRM CRM (internal) (internal) SRM SRM (internal) (internal) ERP ERP (internal) (internal) CRM CRM SRM SRM (Buyer) (Buyer) “Hard-wired” Enterprise Systems  SAP AG 2004. CUSTOM BUILT INTEGRATION Purchaser Prod.

WHAT ARE YOUR OPTIONS … … TO DRIVE GROWTH? Do nothing … and die Build your own platform or solution … and run into the TCO trap Outsource everything … including your ability to change/innovate Buy new systems and replace old ones … and don’t leverage existing investments Architect for innovation … by elevating I. SAP NetWeaver Keynote 8 . into an enabler of change  SAP AG 2004.T.

 SAP AG 2004. Its services-oriented architecture provides the flexibility required for change and innovation. SAP NetWeaver Keynote 9 .SUSTAINABLE PROFITABLE GROWTH GROWTH REQUIRES CHANGE NETWEAVER ENABLES CHANGE SAP NetWeaver SAP NetWeaver is an open integration and application platform.

SAP NetWeaver Keynote 10 . SPEED. AND SUSTAINABILITY ENTERPRISE SERVICES ARCHITECTURE Purchaser Production Planner Accountant Internal & external users Dynamic Sourcing Order Fulfilment Management Coordination Settlement Composite Application Enterprise Services SAP NetWeaver (Supplier) (Supplier) ERP ERP (Supplier) (Supplier) CRM CRM (internal) (internal) SRM SRM (internal) (internal) ERP ERP (internal) (internal) CRM CRM SRM SRM (Buyer) (Buyer) Enterprise Systems  SAP AG 2004.FLEXIBILITY.

ENTERPRISE SERVICES ARCHITECTURE ARCHITECT FOR INNOVATION Innovate processes and products … while leveraging existing investments … while keeping overall process control and changeability Outsource non-strategic functions Stay in the “buy model” … rather than building everything yourself Compose new processes … on top of a rich set of Enterprise Services  SAP AG 2004. SAP NetWeaver Keynote 11 .

SAP NetWeaver Keynote 12 .SUSTAINABLE PROFITABLE GROWTH GROWTH REQUIRES CHANGE NETWEAVER ENABLES CHANGE mySAP IS POWERED BY NETWEAVER SAP combines leading apps with the SAP NetWeaver platform into flexible solutions that easily integrate with non-SAP software.  SAP AG 2004.

INTEGRATION DRIVES INNOVATION EXPANDING THE DEFINITION OF INTEGRATION New QUALITY of integration Reach every individual through role-specific. non-SAP) Any department Any business partner  SAP AG 2004. easy access Leverage all available information for better business decisions Enable end-to-end processes for higher efficiencies New QUANTITY of integration Any person Any system (SAP. SAP NetWeaver Keynote 13 Relationship excellence InnoInnovation InnoInnovation Sustainable. Profitable Profitable Growth Growth InnoInnovation Product/service excellence Operational excellence . Sustainable.

SAP NetWeaver Keynote 14 + The power of NetWeaver .INNOVATION HAPPENS IN 2 WAYS THE UNIQUE VALUE OF SAP SOLUTIONS Do NEW things Idea mgmt Portfolio mgmt Strategic sourcing Campaign mgmt Compliance regarding Genetic engineering Anti-trust Foreign trade … SAP business functionality Do things in NEW ways Move from islands of collaboration to a fully collaborating supply chain Drive visibility across the supply chain for better business decisions Implement innovation and change processes faster than the competition. … . DELIVERED IN ONE BUSINESS SOLUTION  SAP AG 2004...

EASY ACCESS TO ALL SYSTEMS HR Executive Analytics in mySAP ERP Employee SelfServices in mySAP ERP  SAP AG 2004.SAP NETWEAVER POWERS mySAP SOLUTIONS ROLE-SPECIFIC. SAP NetWeaver Keynote 15 .

SAP NETWEAVER POWERS mySAP SOLUTIONS ANALYTICAL INSIGHTS ACROSS THE COMPANY Campaign monitoring in mySAP CRM  SAP AG 2004. SAP NetWeaver Keynote 16 .

SAP NetWeaver Keynote 17 .SAP NETWEAVER POWERS mySAP SOLUTIONS HARMONIZED MASTER DATA ACROSS SYSTEMS Strategic Sourcing in mySAP SRM  SAP AG 2004.

SAP NetWeaver helps transform their IT into enablers of change while leveraging existing investments.  SAP AG 2004.SUSTAINABLE PROFITABLE GROWTH GROWTH REQUIRES CHANGE NETWEAVER ENABLES CHANGE mySAP IS POWERED BY NETWEAVER CUSTOMERS CAN START TODAY Winning companies are re-focusing on sustainable. profitable growth now. SAP NetWeaver Keynote 18 .

40 1 Package Coherent installation process 1 Set of scenarios Integrated components All Apps Business Suite. partner solutions and xApps developed on NetWeaver Multi channel access Composite Application Framework Portal Collaboration INFORMATION INTEGRATION Life Cycle Mgmt Bus. SAP NetWeaver Keynote 19 . Intelligence Knowledge Mgmt Master Data Mgmt PROCESS INTEGRATION Integration Broker Business Process Mgmt APPLICATION PLATFORM J2EE ABAP DB and OS Abstraction  SAP AG 2004.SAP NETWEAVER ONE PLATFORM – ONE PRODUCT Open integration and application platform that enables change! SAP NetWeaver™ PEOPLE INTEGRATION 1 Platform Synchronized release dates 1 Foundation Web AS 6.

SAP NETWEAVER CUSTOMERS’ MOST WANTED SCENARIOS Better analytics & reporting Custom App Development SAP NetWeaver™ Multi channel access Portal Cockpits Web services enablement Composite Application Framework Portal Collaboration Bus. SAP NetWeaver Keynote 20 . Master Data Mgmt Knowledge Manage Master Data Life Cycle Mgmt Integration Broker Business Process Mgmt J2EE ABAP Build a knowledge network DB and OS Abstraction A2A and B2B integration hubs Extending R/3 Composite Applications  SAP AG 2004.

0 APPLICATION PLATFORM J2EE ABAP DB and OS Abstraction  SAP AG 2004.0 Platform independent UNIX and Windows servers WebSphere and . Chinese. Japanese. Intelligence Master Data Mgmt PROCESS INTEGRATION Integration Broker Business Process Mgmt Knowledge Mgmt Life Cycle Mgmt News from SAP EP 6. Korean) Smooth migration from EP 5.NET PDK’s Comprehensive Delegated Administration Localization for 20+ languages (inc.SAP NetWeaver 2004 Product News SAP NetWeaver™ PEOPLE INTEGRATION Multi channel access Composite Application Framework Portal Collaboration Improved Scenarios Internal and External Portal Coll. SAP NetWeaver Keynote 21 . Knowledge Network Community Enablement INFORMATION INTEGRATION Bus.

5 Seamless integration into SAP NetWeaver BI Web Services Heterogeneous data access Advanced planning framework Real-time BI Information broadcasting Streamlined alert message processing APPLICATION PLATFORM J2EE ABAP DB and OS Abstraction  SAP AG 2004. SAP NetWeaver Keynote 22 .SAP NetWeaver 2004 Product News SAP NetWeaver™ PEOPLE INTEGRATION Multi channel access Composite Application Framework Portal Collaboration Improved Scenarios Analytics & Reporting System Consolidation Regulatory Compliance INFORMATION INTEGRATION Bus. Intelligence Master Data Mgmt PROCESS INTEGRATION Integration Broker Business Process Mgmt Knowledge Mgmt Life Cycle Mgmt News from SAP BW 3.

harmonize and centrally manage master data.g.SAP NetWeaver 2004 Product News SAP NetWeaver™ PEOPLE INTEGRATION Multi channel access Composite Application Framework Portal Collaboration Improved Scenarios Master Data Consolidation News from SAP MDM 2. SAP NetWeaver Keynote 23 . e. product data. Intelligence Master Data Mgmt PROCESS INTEGRATION Integration Broker Business Process Mgmt Knowledge Mgmt Life Cycle Mgmt APPLICATION PLATFORM J2EE ABAP DB and OS Abstraction  SAP AG 2004. customer data MDM consolidation function available with mySAP SRM MDM ramp-up started Q3 2003 INFORMATION INTEGRATION Bus.0 Information integrity across the business network Services and support to consolidate content.

Intelligence Master Data Mgmt PROCESS INTEGRATION Integration Broker Business Process Mgmt Knowledge Mgmt Life Cycle Mgmt News from SAP XI 3.0 Improved support for B2B Industry Speak Integrated business process management Extended versioning support for metadata Increased throughput and optimization APPLICATION PLATFORM J2EE ABAP DB and OS Abstraction  SAP AG 2004. SAP NetWeaver Keynote 24 .SAP NetWeaver 2004 Product News SAP NetWeaver™ PEOPLE INTEGRATION Multi channel access Composite Application Framework Portal Collaboration Improved Scenarios Application-to-Application Enabling B2B Processes System Consolidation INFORMATION INTEGRATION Bus.

SOAP. XSLT  SAP AG 2004. CIDX. RosettaNet. SAP NetWeaver Keynote 25 . WSRP. J2EE. Personal Java XML Encr. UDDI. CWM. DSIG. JMI. XMI.. XML. WSDL.org mySQL OMG … SAP NetWeaver™ PEOPLE INTEGRATION Standards Supported (Selection) JAAS. SAML … Multi-channel Access Portal Collaboration INFORMATION INTEGRATION Knowledge Management Business Intelligence Master Data Management PROCESS INTEGRATION Integration Broker Business Process Management APPLICATION PLATFORM J2EE ABAP DB and OS Abstraction ICE. ODBO BPEL. CPPA HTTP. XML/A. SMTP. WebDav. & Sign.SAP NETWEAVER OPENNESS SUPPORTED INDUSTRY STANDARDS Organizations W3C OASIS JCP WS-I Eclipse .

SAP NetWeaver Keynote 26 .100 Selected NetWeaver References  SAP AG 2004.

ISVs create.SUSTAINABLE PROFITABLE GROWTH GROWTH REQUIRES CHANGE NETWEAVER ENABLES CHANGE mySAP IS POWERED BY NETWEAVER CUSTOMERS CAN START TODAY CREATES A GREAT ECOSYSTEM SIs leverage the strong customer momentum and provide related services. integrate and sell software with lower TCO and more flexibility to SAP customers.  SAP AG 2004. SAP NetWeaver Keynote 27 .

SAP NetWeaver Keynote 28 .THE MAJORITY OF xAPPS ARE DELIVERED BY SAP xAPP PARTNERS SAP xApp Product Definition SAP xApp Resource and Program Management SAP xApp Mergers and Acquisitions SAP xApp Cost and Quotation Management SAP Global Trade Services SAP xApp Emissions Management by TechniData SAP xApp Integrated Exploration and Production by Accenture Workspace Solution B2B Retail Petroleum by Accenture Data Center Operations Management by BearingPoint plannerDA by BristleCone Manufacturing Performance Intelligence by Lighthammer Service Performance Mgmt by Digital Fuel PharmaConnect by EZCommerce XHQ by INDX Visual Information for Plants by NRX  SAP AG 2004.

Upstream Business Challenges The upstream industry has responded to it’s many challenges by investing in emerging technologies which although giving real-time data. SAP NetWeaver Keynote 29 . data Knowledge Management Asset Maximization Operational/Financial Reporting Revise Drilling Fully Integrated Supply Chains Approve Budget Real-time Reservoir Information  SAP AG 2004. present in themselves a challenge in terms of making the best timely use of that data. Transparent Data & Info Project Management Well-Site Remote Operations Engineer Management Virtual Collaboration Simplified Geologists & Transactional Geophysicists Processing/GUI Common processes Track Immersion Execution Identify Problem Drilling Engineers Technologies Joint Venture Partners Re-visit Tech.

Collaboration. Collaboration. Business Process Mgmt ERP SCM ESRI DIMS Aries TOW DrillDB ERP PLM Company A Geo-Technical & Geo-Physical Applications Company B Enterprise & Technical Systems Security & Compliance Encryptn Updates Standards Packages Infrastructure Web Services  SAP AG 2004. BI. BI. Business Process Mgmt NetWeaver Framework. data Revise Drilling Approve Budget Track Execution Cross Application – Asset Maintenance Scenario NetWeaver Framework.Asset Maintenance Using Real-time Data to make Real-Time Decisions Well-Site Engineer Geologists & Geophysicists Drilling Engineers Joint Venture Partners Project Management Internal and external users Portal.First Business Scenario . Knowledge Mgmt. SAP NetWeaver Keynote 30 . Multi-Channel Access Portal. Multi-Channel Access Identify Problem Re-visit Tech. Knowledge Mgmt.

com  SAP AG 2004. SAP NetWeaver Keynote 31 .50.sap.000 MEMBERS AND GROWING QUICKLY SAP DEVELOPER NETWORK sdn.

EVOLUTION TO A FLEXIBLE ARCHITECTURE LEVERAGING EXISTING INVESTMENTS Business Requirements Enterprise Services Architecture Flexible processes Leverage Scalable processes 3-Tier Client/Server Replace Integrated processes Mainframe X 32 Technology Advances  SAP AG 2004. SAP NetWeaver Keynote .

speed and sustainability of innovation Leverage existing investments Evolve into an Enterprise Services Architecture Use SAP NetWeaver for non-SAP integration Openness through standards compliance Stay in the buy model Buy and compose rather than build yourself SAP NetWeaver is one platform. one product SAP. SAP NetWeaver Keynote 33 . partners and customers are using it today  SAP AG 2004.SAP NETWEAVER – ENABLER OF CHANGE SUMMARY Ability to change is key to profitable growth Winning companies innovate/adapt faster SAP NetWeaver enables change Flexibility.

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