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14:47
Attitudes And Behaviour 38
Research conducted for Tate & Lyle, in
Europe and America, offers insight into
consumer preferences and shopping
habits.
Depth Filtration 40
Michael Sidebottom looks at the role
depth filtration plays in the production of
soft drinks, and reviews latest develop-
ments.
Microfiltration 42
Peter Riddell discusses the use of micro-
filtration techniques for the manufacture
of carbonated soft drinks bottling plants.
A Green Revolution 46
Ceisa Packaging has put sustainability at
the forefront of its development pro-
gramme and continues to bring innovative
ecological solutions to its customers,
writes David Haig.
Patchy Recovery 48
Such was the impact of the tropical sum-
mer in East Europe, that Canadean antici-
pates a 5% jump in the region’s soft drink
volume by the end of 2010, compared to a
forecast 2%, reports Richard Corbett.
Soft Drinks International – December 2010
1
ConTEnTS
Europe 4
Africa 10
Middle East 12
Asia Pacific 16
Americas 18
Ingredients 21
Juices & Juice Drinks 23
Waters & Water Plus Drinks 26
Carbonates 29
Adult Drinks 31
Packaging 50
Environment 53
People 54
Events 56
Back On Track 32
After a challenging couple of years, the
smoothie sector has shown notable
resilience in 2010, with the promise of
more to come in 2011, writes David Peters.
Fruit And Vegetable
Smoothies 34
Doehler’s fruit and vegetable concepts
satisfy consumer trends for health and
snacking, writes Diana Wolfstädter.
Getting Fresh 36
Cathal Power returned from travels in
North and South America to create
Ireland’s first juice and smoothie bar.
Zumo Smoothie Bars are now Europe’s
largest franchise, offering a range of fresh
and healthy products throughout Europe,
South Africa and China, with ambitions
for further growth.
news
regulars
Comment 2
BSDA 8, 27
From The Past 57
Bubbling Up 58
Buyers’ Guide 59
Classified 61
features
The leading English language magazine published in Europe, devoted exclusively to the
manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.
www.softdrinksinternational.com
Front Cover: ©Elena Elisseeva (from Bigstockphoto.com)
Soft Drinks International (1997), formerly Soft Drinks Management International (1988),
was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &
Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review,
formerly the Mineral Water & Allied Trade Review (1873).
The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written
permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is
accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those
of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such
names are not registered trademarks.
2
Soft Drinks International – December 2010 CoMMEnT
The frenzied autumn trade fair season has come to a close. Exhausting as it has
been for SDI to trawl the aisles, and meet and greet, the atmosphere of all-round
positivity felt at each event has more than compensated. From InterBev to Dubai
Drink Technology Expo, via K2010, SIAL, Brau Beviale, HiE and Emballage, post
fair reports have confirmed both a large number of international exhibitors and
high calibre visitors signing contracts and doing business. Exhibition organisers
are all confirming their events exceeded expectations.
Ending the first decade of the new millennium on such an upbeat note is very
good news, more so since the latter part of the decade threw up exceptional
challenges for the industry to address: the global recession and climate change
being foremost, with legislative and health issues not far behind.
In developed markets, difficult economic times have led to consumers buying
tried and trusted value-for-money brands. Traditional carbonates, stagnating for
the most part of the decade, saw a revival in fortunes, as did squashes and fruit
juice drinks. The premium offerings, smoothies being a case in point, which
experienced explosive growth at the beginning of the decade, have now suffered.
'Functionality', the buzz word in 2000, underpinned the growth of sports and
energy drinks whilst 'all-natural' is the new mantra for 2011.
For bottled water it has been a roller-coaster decade with a rise and fall and now
rise again in the west, and considerable potential in emerging markets.
Environmental concerns, which initially contributed to the downturn, have long
been addressed. Natural mineral and spring water producers are proud of their
environmental care of the land from which their water is sourced, whilst all facets
of production from the use of lighter and recyclable materials in packaging to
transport issues are being made ever more eco-friendly. Further corporate social
responsibility initiatives bring aid to countries where water is scarce.
New EFSA rules concerning health claims have been a double-edged sword; a
hurdle stifling npd and the introduction of new drinks on the health and wellness
platform, yet an assurance to consumers that the claims on the label have been
scientifically verified. This situation will continue to challenge the entrepreneur.
Indeed it is the entrepreneurial spirit that continues to drive and evolve the soft
drinks industry. Who would have predicted a decade ago that we would be
drinking functional bottled water, energy and health 'shots' and drinks that help
you unwind - relaxation drinks - as a counter trend to energy drinks, and witness
the emergence of new all-natural, zero calorie sweeteners?
In the January issue SDI will be featuring a global review of the industry.
Meanwhile we wish all our readers season's greetings and a happy and profitable
New Year and decade to come.
Looking back,
going forward
Published by
ASAP Publishing Limited
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Philip Tappenden
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Annette Sessions
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EUroPE
Gerard o’Dwyer
Lubomír Sedlák
Bernadette Tournay
ASIA & PACIFIC
Kelvin King
T. C. Malhotra
AMErICAS
richard Davis
Market Analyst
richard Corbett
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Soft Drinks International – December 2010
Late Bulletin
Britvic's CEO has not ruled out job losses in Ireland after
write-down charges on the value of its business there marred a
rise in group-wide sales and dragged the soft drinks maker into
the red for its fiscal year. Britvic's share price sank by 8% this
week after the group reported that it swung to net losses of
£48million (US$74.9million) for the 53 weeks to 3rd October.
The Robinsons and Tango soft drinks maker saw profits of
£46.3million last year eroded by a £104million write-down
charge on the value of its Ireland division..
The international division of Britvic has lined up the
launch of the UK-based company's Robinsons Fruit Shoot
brand in Australia. Britvic International confirmed that it has
entered into a bottling and distribution agreement for the brand
with Bickford's, a soft drinks business based in Adelaide,
South Australia. The Australian firm will manufacture, market
and sell the brand, with Britvic supplying key juice and
flavour ingredients.
PepsiCo has signed a deal for its Gatorade sports drink to
sponsor the 2011 women's bowling championships in the US.
Gatorade G2 will be official soft drinks sponsor of the 2011
Women's Open, announced the Bowling Proprietors'
Association of America (BPAA) and Pepsico. This 2011 compe-
tition will be broadcast on ESPN and will take place at a major
sporting venue, Cowboys Stadium in Texas, for the first time,
offering greater exposure to sponsors.
Play Beverages Holdings has lined up the roll-out of
Playboy Energy Drink in the UK. The company, which
launched the brand in the US in 2008, confirmed that Playboy
Energy Drink will available in regular and sugar-free variants,
packaged in 25cl black cans.
The Coca-Cola Co's UK arm will offer free Cokes in thou-
sands of bars across the country over the Christmas period, to
help persuade consumers not to drive after drinking alcohol.
Coca-Cola will offer a buy-one-get-one-free deal on its flagship
drink as part of the Government-backed Designated Driver
campaign for the third consecutive year in the UK. The offer
runs until the end of the month.
Fiji Water has performed a swift u-turn by announcing that
it will reopen its production plant in Fiji and acquiesce to a
new tax on its operations. Fiji Water planned to reopen its only
production facility on 1st December, according to Fiji
Broadcasting Corporation, which said that it had received a
statement from the company. Fiji Water said that it will also
comply with the Government's plan to raise tax on bottled
water from FJD0.003 (US$0.08) per litre to FJD0.15 per litre
from January 2011.
Coca-Cola India has launched ready-to-drink iced tea
brand, Nestea, a global brand licensed to Beverage Partners
Worldwide (BPW), a joint venture company of The Coca-Cola
and Nestlé. The product, to be manufactured at the Hindustan
Coca-Cola bottling plant at Atmakuru in Guntur, in South
Indian state of Andhra Pradesh, is being made available initial-
ly in Mumbai through select outlets followed by a pan-India
launch next year.
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4
Soft Drinks International – December 2010
Europe
InDUSTrY nEWS
royal visit for
Coca-Cola
HER Majesty The Queen, accompanied by
His Royal Highness The Duke of Edinburgh,
have visited the Coca-Cola Hellenic bottling
plant in County Antrim, Northern Ireland to
tour the recently opened factory and to
officially open the new Coca-Cola Visitors
Centre.
The Queen and The Duke of Edinburgh
were greeted by Mr George David OBE,
Chairman of the Coca-Cola Hellenic Group
before touring the 50,000 sq m manufactur-
ing, bottling and warehousing facility which
handles all Coca-Cola production for Ireland.
The facility represents an investment of
£93million and provides employment for
approximately 600 people directly and an
estimated 6,000 people indirectly in the sup-
ply chain. The state-of-the-art plant is capa-
ble of producing 250,000 cases of beverages
per day and includes an energy-efficient
combined heat and power plant to reduce
CO2 emissions in production by 66% as
well as a computer controlled automated
warehousing system.
The royal visitors showed a keen interest
in the company’s operations, stopping at
many places to enquire about the manufac-
turing process with local workers. One of
these was the automated warehousing sys-
tem which holds twice as much stock com-
pared to traditional methods, saving on
energy, transport and emissions while allow-
ing the company to deliver a speedy high
quality service.
More investment
in russia
PEPSICO has signed a memorandum outlin-
ing plans to invest US$140 million to build
its tenth plant in Russia. The memorandum,
for a beverage plant, was signed by Indra
Nooyi, Chairman and CEO, PepsiCo, and
Vasily Golubev, Governor of the Rostov
region, where the plant will be located. The
new plant will be constructed in the city of
Azov, where the company recently com-
pleted a snack plant. Both plants in Azov are
part of PepsiCo's US$1 billion investment
programme in Russia, announced by Ms
Nooyi in 2009. In the previous 10 years,
PepsiCo invested US$3 billion in Russia. Plac-
ing both plants on the same property will
allow for more efficient logistics and leverage
the advantages of production processes and
technologies that save water and energy.
“Russia is one of our most exciting
growth opportunities, and our US$250 mil-
lion total investment in two plants in the
Rostov region reflects our commitment to
this key market," said Ms Nooyi. “Our goal is
to build a premier food and beverages com-
pany in Russia, and we are actively investing
in manufacturing and logistics infrastructure
to achieve that.”
Vasily Golubev, Rostov region Governor,
said: “PepsiCo's decision to double its invest-
ment is a clear indication that the Rostov
region created a very favourable investment
climate for both foreign and Russian manu-
facturers. Such global companies as PepsiCo,
as well as others, have flourished in the
region.”
Danes plan cross-border return system
DENMARK and Germany are on course to
complete negotiations covering the establish-
ment of a joint cross-border deposit system
for beverage cans. Danish officials believe that
an agreement can be reached during first
quarter 2011. However, trade organisations
in Denmark remain sceptical that targets can
be met or that the planned system will work.
Karen Ellemann, Denmark's Environment
Minister, informed the parliament in Den-
mark, on 27th October, that both govern-
ments were close to a deal, with talks with
Germany having entered their final stage with
the focus firmly on the logistics of operating
a common system for non-refundable soft
drinks cans.
A study commissioned by the Ministry of
Environment (MoE) in May found that 80%
of non-refundable drinks cans in Denmark
can be traced to German vendors. The
report calculated that over 40% of soft
drinks cans of German origin end up in Den-
mark each year due to cross-border trips by
Danes on shopping expeditions. Ninety per
cent of these cans are either non-refundable
or do not carry recycling labels. As a result,
cans end up as non-recyclable waste.
A tentative agreement was reached
between the two countries in 2009. How-
ever, this was later shelved in the face of
opposition from border retail outlets and
Danish supermarkets who complained that
they will need to be compensated in order
to participate in any future scheme.
“The introduction of a Danish-German
deposit system, as it is proposed now, is an
extremely complicated working model. We
need a system where the deposit values are
transparent and known. I would be surprised
if we see an agreement any time soon,” said
John Wagner, the Director of the Federation
of Danish Grocers.
Border store chains are also wary of what
may be contained in a cross-border agree-
ment.
“Finding a solution that meets all technical
and logistical demands, and that can per-
suade all interested parties to participate,
really is a tall order. Finding a lasting solution
for a common deposit system will be difficult
in the extreme,” said Mike Simonsen, CEO of
border store chain Fleggaard.
Any reciprocal deposit system would have
to guarantee that the deposit amount per
can in Denmark was at least on a par with
that in Germany, said Simonsen.
Don’t forget to renew your subscription...
email: subscriptions@softdrinksinternational.com
or Tel: +44 (0)1202 842222
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6
Soft Drinks International – December 2010 InDUSTrY nEWS
Promotional first
BRITISH soft drinks manufacturer Britvic
and PepsiCo UK have introduced their first
ever cross brand promotion – ‘Reward Your
Thirst.' It is Britvic’s biggest ever consumer
promotion. The year long campaign is run-
ning on all 440ml, 500ml and 600ml PET
formats of the company's leading on-the-go
soft drink brands: Tango, 7Up and Pepsi vari-
ants, including Pepsi Max, as well as drench,
juicy drench and Mountain Dew.
Each promotional bottle will have a
unique code on the pack which consumers
need to text in to see if they have won a
prize. There are prizes to be won every
minute, 24 hours a day, seven days a week.
Winners will be directed to www.rewardy-
ourthirst.com where they can claim their
prize. Britvic will still reward consumers
even if they are not official winners, as
every non-winning code can be banked on
the ‘Reward Your Thirst’ website, collected
and then exchanged for retailer discounts.
Linking up with key prize partners such
as LoveFilm, buyagift.com, Sky and Puma, all
‘Reward Your Thirst’ prizes are brand aligned
to ensure the consumer wins something
that appeals to them. For instance Pepsi
Max drinkers have the opportunity to win
an ‘ultimate mates’ USA road trip for four
people.
The loyalty scheme will be supported by
a multimedia marketing campaign that
includes outdoor and digital adver tising.
Heavyweight in-store POS, price-marked
packs and promotions will highlight the
packs in store.
Bottled water sees
growth in Finland
SOFT drinks sales continued in decline in
Finland in the first nine months of 2010,
despite a sharp rise in sales over the sum-
mer months. Latest consumption figures,
compiled by the Finnish Federation for the
Brewing and Soft Drinks Industry (FFBSD)
show that soft drinks sales fell by 2.4% in
January to September, compared to the first
nine months period in 2009.
However, bottled water sales rose by an
impressive 12.6% in the first nine months,
boosted by an unusually warm and long
summer season.
Hartwall, Nokian Panimo, Olvi and Sine-
brychoff, the Finnish market's four leading
producers, recorded combined sales of
199.3 million litres of soft drinks in the first
nine months of 2010, 4.8 million litres less
than in the previous year, representing a
decline of 2.4%.
Bottled water sales amounted to 52.4 mil-
lion litres. With sales driven by the warm
summer, sales of bottled water rose by 5.9
million litres, or 12.6% , compared to the
corresponding period in 2009.
The Finnish government's Confectionery
And Soft Drinks Tax, which aims to raise
€100 million annually and which is due to
take effect in the first quarter of 2011, will
have a negative impact on soft drinks and
bottled water sales, says Elina Ussa, the
FFBSD's Managing Director.
“We now face what the industry regards
as an unfair tax, a tax that has less to do
with health and more to do with revenue
generation,” said Ussa
The tax on soft drinks is to be levied at
€7.5 cents per litre. The Federation says that
producers will have no alternative but to
pass the tax increase on to consumers in
the form of higher prices for soft drinks and
bottled water.
It is expected that the tax will add a fur-
ther €0.4 cents on to the price of a 0.5 litre
bottle. The government argues that the tax
will boost public health and bring long term
cost savings in dental and other health care
by discouraging excessive consumption of
sugared drinks and confectionery.
“The duplicity in this tax, aside from the
unfairness, can be seen by the fact that the
tax is being applied to products such as xyl-
itol chewing gum, which has been shown to
have health benefits, but not applied to
potato chips or shortbread,” said Ussa.
Italy asked to
comply with EU
water rules
THE European Commission has asked Italy
to amend its current legislation on bottled
water so as to ensure its full compliance
with EU rules on the free movement of
goods. The Commission considers that cur-
rent Italian legislation unduly restricts the
marketing in Italy of water for human con-
sumption, which is neither natural mineral
water nor spring water. These restrictions
on bottled drinking water create obstacles
to the importation into Italy of drinking
water lawfully manufactured or marketed
elsewhere within the European Union. The
request takes the form of a reasoned opin-
ion under EU infringement procedures.
If Italy does not comply fully with its obli-
gations under EU law, the Commission may
decide to refer Italy to the EU's Court of
Justice.
Currently, Italian legislation sets more
stringent testing procedures than those pro-
vided in the EU drinking water Directive
98/83/EC. The Commission considers that
these requirements impose additional unjus-
tified burdens on impor ters of bottled
drinking water. In particular, the Italian legis-
lation imposes a duplication of controls for
bottled drinking water imported into Italy
from another Member State which has
already been tested for compliance with EU
legislation.
National legislation to ensure high quality
drinking water and protection of public
health is not only justified but is also a
requirement under EU law (Directive
98/83/EC). However, the Commission con-
siders that the current Italian legislation, by
imposing controls on bottled water already
tested in other Member States, constitutes a
disproportionate and unjustified barrier to
imports of bottled water from other Mem-
ber States in breach of rules on the free
movement of goods laid down in Articles
34 and 36 of the Treaty on the Functioning
of the European Union.
Soft Drinks International – December 2010
7
EUROPE
SIAL success
DESPITE the disruption caused by the
October strikes in France, SIAL 2010, the
leading European drink and food fair, wel-
comed 136,500 trade visitors of which 62%
came from overseas. Attendance for the first
two days of the exhibition, which took place
from 17th to 21st October in Paris, was up
in comparison with SIAL 2008, although
there was an overall drop of 8% in visitors
for the total run of the event.
SIAL 2010 saw more exhibitors: 5,700
compared with 5,500 for 2008 with some
106 countries participating, 12 of which
were new to this year's SIAL. There were
250 conferences and events which attracted
professional visitors.
The decision-makers attending the exhibi-
tion, mainly from mass retail but also from the
food service sector generated a rise in busi-
ness contacts compared with 2008, confirm-
ing exports as a major development strategy.
“Export was at the heart of all discussions,
whether in the aisles or in the talks given by
politicians visiting the exhibition,” commented
Valérie Lobry, SIAL S.A. General Manager.
The 116 Brazilian companies who took
part can confirm this. Their participation was
organised by Apex-Brasil (the Trade and
Investment Promotion Agency of the Brazil-
ian Government). A survey by Apex-Brasil
revealed that these companies made 5,200
contacts, generating sales of more than
US$1.1 billion, including order contracts
closed at the fair and those forecast for the
next 12 months. This result represents prac-
tically double the amount of business closed
by the Brazilians at SIAL 2008.
Innovation was highlighted at the Trends & Innovations Observatory.
Maurício Borges, Apex-Brasil’s Business
Director, said: “The good period being
enjoyed by the Brazilian economy allowed its
companies to invest in research and devel-
opment of technology and new equipment,
resulting in a significant increase in the qual-
ity of their products, as well as Brazil’s ability
to compete in the international market.”
In brief…
G Severn Trent Services - Apliclor, a leading
supplier of drinking and wastewater treatment
solutions in Spain, has designed and supplied
new filtration and disinfection equipment for
the Cadalso de los Vidrios drinking water
treatment station, owned by the public com-
pany Canal de Isabel II. The upgraded facility
serves the needs of some 3,000 inhabitants in
the Community of Madrid. The work included
the installation of pressure filters to effectively
eliminate manganese and other solid particles
from the community’s water and the installa-
tion of sodium hypochlorite dosing systems to
disinfect the drinking water. The total treat-
ment scheme represents an investment of
almost €160,000.
PET acquisition
PETAINER UK Holdings Ltd has announced
the conditional acquisition of Rostiprimpac
AB and Rostiprimpac Verpackungen GmbH,
PET containers businesses based in Norrkop-
ing, Sweden and Leinefelde in Germany, from
A.P. Moller Maersk, subject to Norwegian
regulatory approval.
Petainer UK Holdings Ltd has plants in Lid-
koping Sweden and As in the Czech Republic
and is owned by a combination of the senior
management and growth capital investors
Next Wave Partners LLP, WHEB Venture
Partners LLP and KBC Private Equity.
Commenting on the transaction Petainer
Group Chief Executive Nigel Pritchard said:
“This is a very exciting opportunity to build
on the undoubted strengths of the Petainer
businesses for operational excellence, service
and quality. Our future growth strategy is
based on investing in innovation and new
product and service development and in
providing the continuous improvement and
excellence that our customers have come to
expect.
“This proposed combination will build on
each other’s strengths and reinforce our
strategic focus on innovation and new prod-
uct and service development and will enable
diversification into new market segments.”
G Huhtamaki has relocated its foodservice
packaging manufacturing in Poland to Czeladz.
The move supports the Foodservice Europe-
Asia-Oceania business segment’s ambition to
grow in Central and Eastern Europe, providing
room for additional production capacity. “The
Czeladz factory is our most modern, state-of-
the-art paper cup plant”, said Eric Le Lay,
Executive Vice-President, Foodservice Europe-
Asia-Oceania.
The facility was completed on schedule
with commercial production underway in July
2010. “Special focus was given to designing
occupational safety best practices into the
building layout and structure,” explained Plant
Manager Marcin Gruszcynski.
Turkish expansion
CROWN Holdings Inc has announced plans
to expand its beverage can production in
Turkey. The investment plan includes increas-
ing capacity at the company’s existing two-line
facility in Izmit, near Istanbul, and the con-
struction of a new manufacturing plant in the
Osmaniye region, in south-central Turkey.
The capacity addition at the Izmit plant will
be complete in early 2011, with the new
Osmaniye plant due to be operational by
early 2012. The new plant will initially have
one line producing aluminium cans and will
be  designed to support additional production
lines as future market needs require. Located
near the port of Mersin in the Mediterranean
Sea, this new investment will also provide a
strong platform for exports to the surround-
ing markets in the Middle East and North
Africa.
The expansion programme will add
approximately 1 billion two-piece aluminium
cans per annum in 33cl and 50cl sizes, bringing
Crown’s total production capacity in Turkey to
approximately 2.5 billion beverage cans.
“With its growing population and its strate-
gic location in the centre of Europe, the Mid-
dle East and North Africa, Turkey is one of
Europe’s most promising beverage markets.
Crown has almost 20 years of experience in
Turkey, and we are extremely pleased to be
developing our capacity in this market in line
with the growing demands of our customers
in the region,” said Chris Homfray, President
Crown Europe.
8
Soft Drinks International – December 2010 EUROPE
SDI 2011 Media Pack available now
To discuss your advertising requirements...
email: advertising@softdrinksinternational.com
or call: +44 (0)1202 842222
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THE announcement that PepsiCo is to
acquire 66% of Russia's Wimm-Bill-Dann for
US$3.8billion with plans to acquire the
remaining shares following completion of the
initial deal, will establish PepsiCo as the
largest food-and-beverage business in Russia.
It also will raise PepsiCo's annual global rev-
enues from nutritious and functional foods
from approximately US$10 billion today to
nearly US$13 billion. This moves the com-
pany closer to its strategic goal of building a
US$30 billion nutrition business by 2020.
“Wimm-Bill-Dann is a terrific business
with significant oppor tunities,” said Zein
Abdalla, CEO of PepsiCo Europe. “Wimm-
Bill-Dann's management team has built an
outstanding portfolio of market-leading dairy
and juice brands that are loved by con-
sumers across Russia. The combination of
Wimm-Bill-Dann and PepsiCo Russia will
create a powerhouse business in terms of
scale, brand portfolio and system capabilities
PepsiCo set to
become russia's
number 1
with the potential to be leveraged across
the broader East European and Central
Asian region.”
Sergei Plastinin, Chairman of the Wimm-
Bill-Dann Board of Directors and one of the
shareholders who agreed to sell shares to
PepsiCo, said: “The agreement reached with
PepsiCo is a historic one for both our com-
pany and our country. Wimm-Bill-Dann was
founded just 18 years ago with a handful of
employees, who were all based in one
room, which saw the birth of our company
name, our logo and our first juice brand, J7.
Today we have over 16,000 people and 38
production facilities.
“In this time, Wimm-Bill-Dann has created
great juice, dairy and toddler and baby food
brands that are among the best loved and
recognised in Russia and neighbouring coun-
tries. Integration into PepsiCo provides our
employees with access to a world-class cor-
porate culture and almost unlimited career
potential in one of the largest companies in
the world.”
Under the acquisition agreement, PepsiCo
will acquire 66% of Wimm-Bill-Dann from a
group of shareholders and its subsidiaries. The
approximately US$3.8 billion PepsiCo will pay
to acquire the stake in Wimm-Bill-Dann
implies a total enterprise value of approxi-
mately US$5.4 billion. The acquisition is sub-
ject to customary closing conditions, including
receipt of certain regulatory approvals.
The completed transaction will bring
together PepsiCo's large global food and
beverage brands (Pepsi-Cola, Lipton and
Lay's), its Russian juice and water brands
(Fruktovi Sad, Ya, Tonus, Hrusteam and Aqua
Minerale) and Wimm-Bill-Dann's portfolio of
leading dairy and juice brands (Domik v
Dorevne, Chudo, Imunele, J7, Lubimy Sad,
100% Gold Premium and Agusha).
On completion of the deal PepsiCo will
be approximately twice the size of its near-
est food and beverage competitor in Russia,
employing approximately 31,000 people in
Russia, Ukraine and Central Asia with 49
manufacturing facilities.

April5-72011





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10
Soft Drinks International – December 2010 INDUSTRY NEWS
Africa
SABMiller resumes
Zim reporting
AFTER a lengthy period of financial instability
in Zimbabwe, SAB Miller is sufficiently confi-
dent in the situation’s improvement to
recommence reporting the results of its Zim-
babwe associate, Delta Corporation. SAB-
Miller holds a 36% stake in Delta.
Delta is Zimbabwe’s largest soft drinks bot-
tler and brewer. It produces the Coca-Cola
range under licence, as well as some local soft
drinks brands.
While it had long been a significant con-
tributor to SABMiller’s Africa operations, the
business stopped paying dividends and remit-
ting capital in 2005 due to foreign currency
shortages. This led to SABMiller dropping
Delta results from its reporting the following
year. Now the effective ‘dollarisation’ of the
economy last year, the end of hyper-inflation
and the stabilisation of the Zimbabwean
economy, along with an enormous amount of
work by Delta management, has brought
Delta back into the full SABMiller picture.
“All credit goes to the Delta management
team, whose efforts in keeping the business
running in the last few years have been little
short of heroic,” said Mark Bowman, Manag-
ing Director of SABMiller Africa. “Despite
extreme hardship and untold obstacles, they
have continued to supply Zimbabwean con-
sumers with quality products and to secure
Golden
anniversary
THE dairy and soft drinks group Fan Milk
Ghana is celebrating its 50th anniversary. The
company was incorporated in 1960 as Ghana
Milk Company, the corporate vision of Danish-
born entrepreneur Erik Emborg who enlisted
the support of mostly Scandinavian investors.
In 1967 it became the first foreign company in
Ghana to become a public limited liability
entity and in 1990 it was one of the first com-
panies listed on the Ghana Stock Exchange.
Fan Milk Ghana is receiving congratulations
on its first 50 years from many business part-
ners, government agencies, distributors, retail-
ers and consumers, posting some of these
messages on its website.
But, proud as it is, the company prefers to
look towards the next 50 years, hoping that
when the centenary comes up it will not only
still be in business but also “much larger, more
solid and, as always, a highly reliable partner
for our stakeholders in all respects”.
Other goals include expansion of its prod-
uct portfolio to meet trends and demand pat-
Bralirwa plastic
bottles
RWANDAN bottler Bralirwa, which – as
reported earlier – is the subject of a pio-
neering initial public offering, has expanded
its soft drinks portfolio. In addition to the
300ml glass bottles of Coca-Cola lines, pro-
duced in Rwanda, it is now importing from
Uganda stocks of 500ml PET bottles, cover-
ing Coca-Cola, Fanta Orange and Sprite.
Customer reaction has been extremely
positive. The PET drinks are produced by
Century Bottling Company, under an inter-
bottler agreement approved by The Coca-
Cola Company.
If consumer demand builds up as pro-
jected, Bralirwa intends to eventually com-
mence PET production in Rwanda. This
would help retail pricing by removing the
cost of land transport from Uganda.
The new packaging format has been pro-
moted by giveaways at major spor ts
matches, advertising and point-of-sale mar-
keting.
terns, increased sourcing of raw materials from
local suppliers, more processing plants, a grow-
ing network of agents and vendors, and
national coverage throughout Ghana. Diversifi-
cation ambitions should, it hopes, create the
leading food manufacturer in West Africa, per-
haps necessitating a name change to Fan
Foods. And Fan is very keen to expand its
export operations throughout Africa and to
other parts of the world.
The company is heavily involved in commu-
nity projects, notably the provision of innova-
tive lap desks to schools were many of the
children would otherwise be using the bare
floor for writing and studies. “These lap desks
will motivate other children to come to
school, thereby increasing attendance,” said
one head teacher. “It will also encourage learn-
ing as it has alphabets, times tables and various
shapes on it.”
In brief…
School children proudly display their lap desks,
supplied by Fan Milk as a community initiative.
RWANDAN bottler Inyange Industries,
which produces a range of nectars and
juices as well as mineral water, has added
UHT milk production to its new plant in
Masaka, close to the capital, Kigali.
As we reported, the plant was opened
with fanfare by the country’s President Paul
Kagame. Inyange shareholders invested
nearly US$37 million in the facility whose
commissioning was delayed more than once
to ensure that machinery and services
would be fully prepared and staff trained
prior to operations commencing.
Inyange currently serves the Rwandan
domestic market, as well as the Democratic
Republic of Congo, Burundi, Uganda and
Tanzania. Plans are well under way to
expand regular sales to Southern Sudan,
Ethiopia and Kenya.
Inyange expands
G Juice and carbonated soft drinks produc-
ers are among the client targets for a new
export processing zone under development
in Kigoma, Tanzania. Kigoma is in the coun-
try’s west, on the eastern shore of Lake Tan-
ganyika. Its geographic location gives it a
strategic advantage for exports to Burundi,
Rwanda and the Democratic Republic of
Congo, as well as Tanzania itself. Kigoma’s
port is very busy with lake freight, there is a
rail link and several roads, although the road-
ing infrastructure requires development
work. Ujiji, famous for the encounter
between Henry Stanley and David Living-
stone, is close to Kigoma.
G South Africa-based Coca-Cola Sabco,
whose soft drinks production interests
extend nowadays to 12 territories and
include 25 bottling plants, is this year cele-
brating its 70th anniversary. Celebrations
include publication of a commemorative
book entitled Proud of our Heritage, Excited
about our Future.
the livelihoods of many thousands of people,
either directly employed by the business or
dependent on it for a living.”
Joe Mutizwa, Delta’s Chief Executive,
claimed that managing the company over the
past eight years had been a sort of business
equivalent of whitewater rafting. “The chal-
lenges have been large, varied and relentless.
The demands have been many, requiring per-
petual vigilance and constant adaptation.”
His greatest reward, said Mutizwa, had
been to assist young managers in taking
charge of the company’s destiny in the middle
of a blinding macro-economic sandstorm.
“Our motto was ‘If it has to be, it is up to
us!’,” he explained. “My team lived up to this
motto and now we are enjoying a remark-
able turnaround.”
www.softdrinksinternational.com
Round Table Africa
is coordinated by the
Sustainable Develop-
ment Center of the Maastricht School of
Management and operates in partnership with
both the Eastern & Southern Africa Manage-
ment Institute and the Expert Centre for Sus-
tainable Business and Development
Corporation.
It focuses largely on value chains, taking a
holistic approach which embraces stakeholder
dialogue, match-making and business develop-
ment. A core aspect of the concept is its ‘edu-
cate and assist’ formula.
Round Table Africa believes that a ‘one size
fits all’ approach, the mainstay of some other
competitiveness studies, does not accommo-
date the idiosyncrasies of developing coun-
tries. Its aim is to dig deeper by focusing on
the challenges of local industries acting within
international contexts.
Soft Drinks International – December 2010
11
AFRICA
Protection sought for
local juice producers
Carbon dioxide in
demand
NAIROBI-based Carbacid has continued its
profit growth trend, reflecting strong demand
for carbon dioxide from Kenyan food and
beverage producers. The Kenyan soft drinks
sector is an important market for Carbacid.
This demand, and good profit margins, has
brought a renewal of interest from BOC
which, although the largest gas manufacturer in
East Africa, does not offer carbon dioxide.
Some five years ago, BOC made a bid for
Carbacid but got a thumbs-down from the
regulatory authority. Some analysts believe
BOC will either set up its own carbon dioxide
operation, with exploration of a mining site to
which it has rights, or consider a way to take
over Carbacid with regulatory approval.
Carbacid has a carbon dioxide mine and
processing plant on the Kinangop plateau,
about 60km from Nairobi. The underground
reservoir was discovered in 1933 by Kitchener
Morson, a Kenyan entrepreneur who had the
logging concession in the area. Distribution is
by a modern fleet of rigid and semi-trailer
road tankers.
Carbacid also offers clients complete instal-
lations for the safe storage of bulk gases.
Carbacid carbon
dioxide tanker.
A RESEARCHER working on the pineapple
value chain in Uganda under the auspices of
Round Table Africa has suggested that the
government should boost tax on imported
pineapple juice to protect and motivate local
producers. Kennedy Ssejjemba pointed to the
substantial revenue lost to imported brands
which had been identified by his research.
Despite government encouragement and
the development of Ugandan-owned juice
production facilities, many Ugandans are still
oriented towards purchasing imported brands,
whether by habit, because of pricing, or a per-
ception that they are more sophisticated.
Ssejjemba’s tax call came during a pineapple
sector stakeholders’ meeting in Kampala.
Exhibitor feedback confirmed post-show data
that Africa’s Big Seven Food and Beverage
Trade Show (AB7) is the top expo of its kind
on the continent. The show hosted over 300
exhibitors and 7,600 visitors from 42 countries
at Gallagher Convention Centre in Midrand in
July – the highest figures in the show’s history.
AB7 exhibitors have declared the 2010
exhibition a resounding success, generating
substantial business deals and leads. Mondariz
Natural Water exhibited for the second time
this year, and reported great success at the
show. “After our first exhibition we received
several quality leads that led to two new
importers for South Africa and one for
Botswana,” says Export Director Miranda
Clegg. “Since then the Botswana market has
progressed well. But after this year’s show we
have appointed a professional importer for the
South African market with an aggressive strat-
egy to launch our brand into the market. We
have also collected some quality prospects at
AB7 for local distribution, and several super-
market chains in South Africa are interested in
our products.”
AB7 was co-located for the second year
running with the Southern African Interna-
tional Trade Exhibition (SAITEX). Together
these two internationally-acclaimed exhibition
brands attracted over 600 international
exhibitors with over 3,000 product items in
431 categories. The co-location of the two
trade exhibitions proved to be extremely
helpful for some exhibitors, as in the case of
Kalahari Beverages, whose bright and colourful
stand displayed a range of proudly South
African soft drinks.
“Having the combination of Africa’s Big
Seven and SAITEX exhibitions in the same
venue was a very good idea, as it definitely
contributed to bringing a better quality of visi-
tors,” says Salman Khan, Managing Director.
“For us the exhibition was very fruitful, and
Event success
judging by our experience of previous years,
the show is getting better from year to year.”
According to Johannesburg Chamber of
Commerce and Industry spokesperson Wayne
Bateman, this year’s exhibition surpassed
expectations. “We highly recommend Africa’s
Big Seven as the place to connect with inter-
national companies from all over the world.”
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12
Soft Drinks International – December 2010
Middle East
InDUSTrY nEWS
Al Ain links with
ThermoShape
SOON after reporting that its beverages
division had fared extremely well in the
third quar ter of calendar 2010, Agthia
Group – the Abu Dhabi-based food and
beverage producer and distributor –
announced that Al Ain Mineral Water had
successfully integrated ThermoShape light-
weight hot fill technology into its produc-
tion lines.
Agthia reported a 6% year on year, or
8.4% quarter-on-quarter, growth in sales
across the group but the beverage division
achieved a stellar performance, with year-
on-year sales soaring 30.6%. Divisional
profit increased 39%, year-on-year.
Agthia said it expected to expand its dis-
tribution both in domestic and export mar-
kets.
red Bull Sinbad in
Muscat
THE first Red Bull Sinbad sailing regatta
held in Oman was well patronised by both
young male and female sailors. The Red Bull
Sinbad title for males went to Fiadh Al Jabri
(aged 15) and the female title to Uhood Al
Hosni (aged 16).
The event, at Al Qurum beach, Muscat,
was organised by
Oman Sail, with
judging by Chief
Instructor Saleh Al
Jabri and sailing
school Director Neil
Coxon.
A special feature
was the attendance
of Omani sailor
Khamis Al Anbouri
who arrived that day from Spain after win-
ning the Extreme Sailing Series Europe
2010 title. He took the trophy straight from
the airport to Al Qurum and later pre-
sented awards to the Sinbad winners.
SodaStream IPo
AN initial public offering by SodaStream
International, based in Israel, is attracting
solid investor interest. The IPO has been reg-
istered with the Securities and Exchange
Commission and SodaStream has applied to
have its ordinary shares quoted on the
NASDAQ Global Market, under the ticker
symbol SODA. Joint managers for the offer-
ing are J.P. Morgan Securities and Deutsche
Bank Securities.
SodaStream, a brand with a high public
profile, manufactures home beverage car-
bonation systems, allowing consumers to
transform tap water into carbonated soft
drinks and sparkling water. A variety of
syrups is marketed.
The company’s products are currently
sold through more than 35,000 stores in 39
countries.
SodaStream recently released a Gold Lim-
ited Edition drinks maker featuring a gold-
plated exterior, complemented by two
reusable carbonation bottles with gold-
plated base and cap. Only 500 of the limited
edition units have been produced, each car-
rying a unique serial number.
SodaStream MyWater syrups collection
In brief…
G Strauss Water, part of the Israel-based
global food and beverages Strauss Group,
has entered a 50/50 joint venture with
China’s big consumer goods specialist
Haier Group. The new company, called
Haier Strauss Water, will launch its first
products in 2011. “Our entry into China
takes us to the next level in the realisation
of our expansion strategy across the
world,” said Gadi Lesin, President and Chief
Executive of the Strauss Group. “This part-
nership will leverage the combined know-
how, capabilities and expertise of Strauss
To discuss advertising
opportunities contact:
advertising@
softdrinksinternational.com
or tel: +44 (0)1202 842222
The SDI 2011 Media Pack
can be downloaded from:
www.softdrinksinternational.com
Water in developing water treatment and
purification solutions, and the leadership
position and reliability of Haier in market-
ing, distribution and service in China.”
G KidZania Dubai, a remarkable children’s
‘edutainment’ zone within the vast Dubai
Mall, is continuing to grow both in popular-
ity and in the breadth of activities for
clients. One feature is a Coca-Cola bottling
plant, where youngsters can produce and
bottle their own soft drinks. Soft Drinks
International recently tried to check this
out ourselves but, alas, we had no children
with us – adults are admitted only with
junior chaperones.
G Pepsi bottler Dubai Refreshments
posted a 29.8% rise in profits for the third
quarter of 2010. The positive result was
achieved despite rising product costs,
notably in the price of sugar, and the lack
of success – at that stage – in getting gov-
ernment sanction to look at raising soft
drinks prices which had been fixed for
decades
As part of a strategy to expand its prod-
uct offering, Agthia has moved into the
fresh fruit, juices and vegetable segment by
developing a new production facility within
its existing Al Ain factory. Commercial pro-
duction is expected to commence in the
latter part of the second quarter, 2011.
“This fast-growing segment is sizeable
and provides an additional stepping stone
towards the sustainable growth of this divi-
sion,” said Agthia in its quarterly financial
report.
Al Ain Mineral Water’s integrated blow
and fill ThermoShape packaging line is
described as the first of its kind. It was built
and installed by Plastipak Packaging, a sub-
sidiary of the US-based Plastipak Holdings.
“This investment will enable us to enter
value-added beverage segments such as
sports drinks and juices, while using at least
30% less PET than the existing hot fill bot-
tling lines in the market,” said Fasahat Beg,
General Manager of Al Ain Mineral Water.
“This in turn means delivery on both cost
and energy savings for the company and
further demonstrates our corporate social
responsibility commitment towards reduc-
ing our environmental impact.”
14
Soft Drinks International – December 2010 MIDDLE EAST
Freshii launches in
Middle East
Digital Boom
conference
OMAR Mandoor, General Manager of Coca-
Cola Egypt, was one of the key speakers at
a one-day Digital Boom conference in Egypt,
organised by the UM specialist media mar-
keting consultancy and Egyptian website
developer Digital Republic. The event was
created, said UM’s regional Managing Direc-
tor, Paul Katrib, to highlight the importance
of new and emerging media reaching out to
different audiences and optimising invest-
ment for brands.
“This conference falls within UM’s regional
initiatives to keep pushing the potential of
the digital platform within our communica-
tion strategies, and exploring the ways it
could help us strengthen the connections
between our brands and the consumer.”
Participants discussed topics such as the
region’s internet infrastructure, the mobile
advertising revolution, viral marketing and
the habits of internet users. One feature of
the programme was a case study of how
Coca-Cola is using new and emerging media
successfully in the Middle East.
Fun for Egyptian
B-Boys
EGYPTIAN B-Boys enjoyed the experi-
ence of break-dancing workshops with
Roxrite, the Red Bull BC One star, during
a visit which also included shows in malls,
cafés and cinema foyers.
The workshops were structured both
to identify new talent and to encourage
existing aficionados of the increasingly
sophisticated ‘street’ activity.
“I’ve seen some really good talents in
Egyptian B-Boys,” said Roxrite. “Some guys
really have strong potential. They just
need some time to develop.”
During his time in Egypt, Roxrite also
enjoyed the countr y’s famous visitor
attractions, including the pyramids and
camel riding.
THE first Middle Eastern outlet of the Freshii
brand has opened in Dubai’s high-powered
financial district, an auspicious location given
the high incomes and the sophisticated com-
mitment to healthy lifestyles evident in the
once over-stressed finance sector.
Beverage choice at Freshii stores empha-
sises juices, ice teas and other healthy soft
drinks, in line with the brand’s healthy food
ethos. Freshii opened its first store in
Toronto in 2005 and is now found in about
20 cities around the world.
“We think patrons in
Dubai, like others around
the world, will demand
fresher, healthier options
from quick service restau-
rants in years to come,
and Freshii will fill that
need,” said Jennifer Ridg-
way, Managing Partner of
Freshii Middle East. “The
ingredients are fresh and healthy but, at the
same time, full of taste and very filling.”
Matthew Corrin, Freshii’s founder and
Chief Executive, commented that “diabetes,
heart disease and obesity are endemic crises
in the GCC, which are wholly preventable.
Restaurants must be socially responsible and
arm customers with health-conscious
choices. It is disappointing when the food
industry concocts items containing over
1000 calories for their menus, with the sole
purpose of extorting our love of ‘more is
more’.
CENTRAL Bottling Company, also known
as Coca-Cola Israel, found itself mired in
controversy some seven years ago – as we
reported in detail over several months –
when it was considering a move of its
main production plant from Bnei Brak to
Ashkelon. Rumours now suggest that the
company is again looking at a move, albeit
with less government assistance than envis-
aged in the earlier plan.
Coca-Cola Israel has reacted to the
rumours by saying there is no such plan
and that no discussions have been held
with the Ministry of Industry, Trade and
Labour which sometimes provides subsi-
dies for major production plants, especially
when built in the country’s outer regions.
The rumours suggest that Central Bot-
tling/Coca-Cola Israel is keen to build a
new plant at Galillee which is in northern
Israel, with Lebanon and Jordan nearby.
Coca-Cola Israel
looking at a move
Promotional graphics from this year’s very
successful Coca-Cola Village initiative in Israel.
The ministry has expressed enthusiasm
for bringing more ‘anchor factories’ to the
north, in the interests of generating employ-
ment.
Coca-Cola Israel’s planned move to
Ashkelon hit difficulties because of public
criticism of the intended government grant
which led to a reduction in the subsidy
offered, as well as unease about job losses
at Bnei Brak. The project was eventually
dropped.
P
h
o
t
o

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a
m
y

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l
-
S
h
a
k
r
y
.
Red Bull B-Boy Roxrite in Egypt.
SDI 2011 Media Pack available now
To discuss your advertising requirements...
email: advertising@softdrinksinternational.com
or call: +44 (0)1202 842222
Download the SDI Media Pack from:
www.softdrinksinternational.com/advertise
16
Soft Drinks International – December 2010 INDUSTRY NEWS
Asia Pacific
Gold medal shines
on drinks brand
NEW Zealand did not fare as well as hoped in
the medal tally at this year’s Commonwealth
Games in New Delhi, achieving strongly in sil-
vers but not so impressively in gold.
The first of the country’s gold medallists was
Alison – Ali – Shanks, the champion cyclist
who is sponsored by Frucor Beverages’ Mizone
sports drink. Shanks features on the new
Mizone Isopower Low Carb range and is her-
self a big drinker of Lime Mizone.
The sponsorship arrangement came about
in a rather unusual way, after Shanks sought a
job at Frucor. “Ali was offered the marketing
graduate role but decided to pursue her
sporting career as a priority,” explained Kathy
Robinson, Hydration Marketing Manager at
Frucor.
“At that stage she was relatively unproven in
the international competitive cycling world but
Frucor decided to back her and the sponsor-
ship relationship with Mizone began. Since then
Ali has gone from strength to strength and in
2009 she became the world 3000m track
cycling champion.”
Pepsi Vietnam
plant
FOLLOWING the announcement earlier this
year that PepsiCo was intending to invest fur-
ther in Vietnam, construction has now begun at
the VISP Bac Ninh Integrated Township and
Industrial Park.
Located in northern Vietnam, the township
and park is one of four such zones developed
and managed by a Vietnam-Singapore joint ven-
ture. The concept has proved very successful in
both commercial and social respects. Signalling
the importance of the new Pepsi plant was the
attendance at the signing ceremony of the
prime ministers of Vietnam and Singapore, dur-
ing a brief interlude of the ASEAN Leaders
Summit in Hanoi.
Pepsico’s US$250 million investment pro-
gramme for Vietnam was outlined in August by
Saad Abdul-Latif, Chief Executive of PepsiCo
Asia, Middle East and Africa.
Juice producer in
Hall of Fame
QUEENSLAND'S iconic juice producer
Golden Circle, now par t of the interna-
tional Heinz group, has been inducted
into the Queensland Business Leaders
Hall of Fame. This institution was estab-
lished in 2009 as an effective means of
acknowledging companies, business lead-
ers and others for their role in both
economic stimulus and placing Queens-
land on the world stage through product
design, expor ts or iconic recognition.
Golden Circle, which
produces other fr ui t
and vegetable lines as
wel l as i ts bi g-sel l i ng
juice ranges, is a house-
hold name throughout Australia and is
al so a key beverage pl ayer i n New
Zeal and and other expor t mar kets.
Despi te now bei ng par t of a gl obal
group, it has retained its quintessential
Queensland aura, harking back to its for-
mation as a growers’ co-operative in
1947.
AS repor ted briefly in Late Bulletin in our
last issue, Charlie’s Group has signed an
agreement with Coles, the Australian
supermarket chain, to supply 11 of its
beverages to 750 stores throughout the
country. The range is spearheaded by
Charlie’s Old Fashioned Lemonade
Quencher and includes several variants of
the brand’s Spirulina Smoothie.
The deal is expected to boost Charlie’s
earnings substantially and to increase the
group’s fruit purchasing in both Australia
and New Zealand. A public company
listed on the New Zealand Stock
Exchange, Charlie’s has invested heavily in
fruit processing facilities in the Riverland
region of South Australia.
“We now have a very big foot in the
Aussie market door because we use the
best ingredients and have innovative, hon-
est and fun packaging,” claimed Stefan
Lepionka, Group Chief Executive for Char-
lie’s and one of the company’s founders.
For the year to June, in which it
achieved record earnings, the company
repor ted 39% sales growth in Australia
and 33% in markets outside Australasia.
Despite a difficult trading environment in
New Zealand, home market sales also
rose.
Lepionka said that the trading result
proved that Charlie’s was “no longer a
New Zealand company with local brands
but truly Australasian. We are focused on
continuing to develop the Australian busi-
Charlie’s ups
Aussie exposure
Charlie’s Old Fashioned Lemonade Quencher.
THE US citric acid industry has asked the
Department of Commerce to investigate what
it describes as possible circumvention of anti-
dumping (AD) and countervailing duty (CVD)
orders on citric acid and certain citrate salts
from China.
In its complaint, the industry pointed out that
Commerce had made AD and CVD orders last
year, requiring importers of Chinese citric acid
products to post duties.
“By trans-shipping the citric acid products and
declaring the intermediate country as the coun-
try of origin, Chinese producers and exporters
avoid payments of these duties,” the US industry
claimed. “These actions not only rob the US
Treasury of significant revenues, but they also
threaten the health of American citizens by ren-
dering the source of an important food, bever-
age and pharmaceutical ingredient untraceable.”
Americans up
in arms
ness and building brands in a number of
other markets globally. However, we will
continue to adopt a disciplined approach
in executing this growth strategy.”
As well as fruit juices and smoothies,
the company also produces a variety of
carbonated soft drinks, including an
organic range.
Soft Drinks International – December 2010
17
ASIA PACIFIC
MUHTAR Kent, Chief Executive of The Coca-
Cola Company, pointed out when opening a
new plant in Hohhot, Inner Mongolia, that the
company and its bottlers were ahead of their
development schedule in China. The projected
US$2 billion investment programme might be
augmented a little, he said, to reflect the
brand’s market successes and the proven
potential for further growth in China.
The Hohhot plant, which cost around
US$17 million, is the 41st Coca-Cola bottling
facility in China. Hohhot, capital of the Inner
Mongolia Autonomous Region, is a culturally
diverse centre which has recently been
dubbed the Dairy Capital of China because of
its role as headquarters for two major milk
producers. Hohhot means ‘blue sky’ in Mongo-
lian. The city and surrounding area are drawing
an increasing number of Chinese and interna-
tional tourists.
After opening the Hohhot plant, Kent vis-
ited Luohe in Henan Province to inaugurate a
bottling plant there. This has been designed
and built to Gold LEED standard, showcasing
many energy and water conservation features.
Coca-Cola also has a new plant in Sanshui,
Guangdong.
Kent said that the “commitment to Inner
Mongolia, Henan and Guangdong Province is
more than an investment in Coca-Cola’s
expansion to capitalise on the fast-growing
China market. It is also an important step by
Coca-Cola to assist in the development of
In brief…
G Sensi ent Technol ogi es Corporati on
has opened a new plant in Guangzhou,
China. The complex houses an office
and laborator y building, along with pro-
duction facilities for both food and non-
food products. Sensient Technologies is
a big player in beverage flavours and
colours globally. “The Guangzhou loca-
tion positions Sensient for growth in
one of the most dynamic economies in
the world,” said Kenneth Manning, Sen-
sient’s Chairman and Chief Executive, at
the opening. “It greatly increases our
production capabilities, with state of the
ar t equi pment and new processi ng
technologies.”
G The 100PLUS i sotoni c dri nks l i ne
from F&N Malaysia was again a key
sponsor of the Penang Bridge Interna-
tional Marathon in late November. The
full marathon course of just over 42km
included two crossings of the lengthy
(about 13.5km) bridge between Penang
i sl and and the Mal aysi an mai nl and.
Complementing the prime event were a
hal f marathon, 10km r un (new thi s
year) and a fun run.
More investment
in China
Muslim Quarter in Hohhot. Photo Satbir Singh.
MORE than 30,000 people watched 42
teams of intrepid aviators ‘fly’ from the
West Kowloon Helipor t, Hong Kong, in
Asi a’s fi r st Red Bul l Fl ugtag. Team
Dream’s Bond took home the winner’s
trophy wi th thei r dramati c Power
Rangers flying machine, while a f lying
pig, a 70 year-old celebrating his bir th-
day in style, an airborne Star Ferr y and
Hong Kong
Flugtag
Team Dream’s Bond at Red Bull Flugtag, Hong Kong. Photo: Victor Fraile.
SPECULATION as to what Asahi would do
with its majority stake in Haitai Beverage
Company ended when the Japanese com-
pany announced it would sell to LG
Household & Health Care.
Haitai Beverage is one of the biggest soft
drinks producers in Korea but has been
underperforming, causing Asahi to consider
various options, as we have reported in
earlier issues. Other Haitai shareholders
also sold out to LG Household & Health
Care, giving the company 100% control.
The sale price was a nominal 10,000
won – less than US$10 – but LG House-
hold & Health Care took on a substantial
debt load whose interest payments had
been a drag on Haitai’s financial progress.
LG Household & Health Care, a Korean
company, is a major producer of oral care,
skin care, health care, laundry, household
paper and household cleaning products. It
now also owns some of Korea’s best
known soft drink brands including Sunny10
whose long-running ‘Shake it up’ television
campaign is regarded as almost an icon in
Korea.
Asahi sells Haitai
stake
local communities throughout China, including
in less developed areas. Our business has
experienced strong growth year-on-year in
China, which is now our third largest market.”
During his China visit, Kent noted that
Coca-Cola had no short term plans to
acquire existing soft drinks producers in the
country, preferring to focus on an organic
growth strategy. As is well known, TCCC was
knocked back by Chinese regulators, largely
for political reasons, in its attempt last year to
buy the giant China Huiyuan Juice group. And
in his role as chairman of the US China Busi-
ness Council, Kent joined board members in
calling on government leaders.
ni nj as were among the other con-
tenders.
Andrew Kwok, pilot for Team Dream’s
Bond, said more than 60 people had
helped get the ‘aircraft’ into the sky ...
and water.
The event was organised, with Red
Bull suppor t, by the Hong Kong Air
Cadet Corps and Hong Kong Aviation
Club Foundation. Also providing enthu-
si asti c suppor t was the Hong Kong
Tourism Board while the Austrian Trade
Commission was involved to back up
one of that countr y’s best products.
18
Soft Drinks International – December 2010 INDUSTRY NEWS
Americas
Coconut
partnership
JAMBA Juice Company and all-natural bev-
erage company, O.N.E. have announced an
exclusive licensing agreement to develop
and launch a line of Jamba-branded, ready-
to-drink coconut water fruit juice blends.
“We are thrilled to announce our expan-
sion into the coconut water category,” said
James D. White, Chairman, President, and
CEO, Jamba Juice Company. “We are also
extremely pleased to partner with O.N.E., a
company that shares our commitment to
helping people lead healthier, more active
lifestyles. The wholesome benefits of
coconut water are a perfect complement to
our existing por tfolio of better-for-you
products and provide us with an opportu-
nity to offer consumers a great-tasting,
trend-forward, refreshing beverage option."
The new line of Jamba-branded products
will be brought to market via the O.N.E.
distribution system, which includes distribu-
tion through Pepsi Beverage Company, and
is expected to be available in select grocery,
convenience, and other retail outlets in early
2011.
“Coconut water is one of the fastest
Distribution deal
PROVITA Energy USA, has entered into a
strategic brand development and distribu-
tion agreement with Coca-Cola Bottling
Company Consolidated and wholly owned
subsidiary, BYB Brands Inc.
Provita Energy USA is the nation’s
newest line of protein and vitamin fortified
products in an easy-to-use 3oz shot with
42 grams of protein. The new Provita prod-
ucts will have access to the operational and
supply chain capabilities of Coca-Cola Bot-
tling Company Consolidated and national
sales handled by BYB Brands Inc.
Coca-Cola Bottling Company Consoli-
dated has received an undisclosed equity
stake in Provita Energy USA. Initial distribu-
tion will be targeted at key markets across
the southeastern US including, but not lim-
ited to, Nashville, Tennessee and Charlotte,
North Carolina.
The initial launch will include four dis-
tinct shots: Provita Energy, Provita Slim,
Provita Chill and Provita Protein. Each con-
tains 42 grams of Protein and 17 essential
vitamins and minerals,
Provita Energy USA is the brainchild of
John Polk, who is also the founder of Boo
Koo Energy drinks. For the Provita prod-
ucts, he wanted to develop a line of good
growing categories in the beverage industry
and one of the hottest trends among con-
sumers seeking a more naturally hydrating
beverage alternative,” said Rodrigo Veloso,
founder and CEO, One World Enterprises,
LLC. “We are delighted to work with Jamba
on the development of such a distinctive
line of delicious, high-quality beverages that
deliver on key health and wellness trends.
Coconut water, a fast-growing category.
Unified with
name change
SONOCO, the global packaging company
with headquarters in Hartsville, South Car-
olina, is centralising its various plastics oper-
ations under a single corporate umbrella
and brand, Sonoco Plastics. The unified
company offers a diverse line of plastics
packaging utilising blow moulding, thermo-
forming, injection moulding and extrusion
technologies.
“Sonoco entered the plastics business
more than 50 years ago. Throughout the
years, we built a diverse plastics packaging
por tfolio with key acquisitions such as
Crellin, Burk, ClearPack, and Matrix,” said
Bob Puechl, Division Vice-President, Sonoco
Plastics. “With the acquisition of APT in
June, the time was right to establish a uni-
fied plastics brand to better leverage finan-
cial resources, identify additional efficiencies,
and enhance our reputation. Beginning
today, we are Sonoco Plastics and we're
bringing the power of our people, technol-
ogy, and history to deliver infinite packaging
solutions.”
Sonoco serves a wide range of plastics
packaging markets, including bottles and
containers for drink products, powdered
beverages and coffee.
“Depending on customer need, we can
suggest an existing product or service, or
we can customise a package,” Puechl said.
“And because we're not anchored to one
material or technology, we're capable of
producing various plastic packaging in a sin-
gle plant, whether it's a bottle, a thin-wall
container, a top or bottom, or a thermo-
formed tray.”
Safety prep tool
NSF International, a leading provider of
global food safety cer tifications, has
launched a first-of-its-kind online tool to
help food companies assess their readiness
for certification to Global Food Safety Ini-
tiative (GFSI)-benchmarked standards. Cer-
tification to global food safety standards
provides organisations with independent
cer tification that a product, process or
service complies with international, regula-
tory and retailer requirements.
Many of the leading global retail and
foodservice companies now require suppli-
ers to comply with international food safety
standards through independent, third-party
inspection.   GFSI-benchmarked food safety
standards include Safe Quality Food (SQF),
British Retail Consortium (BRC), Global-
GAP, Food Safety System Cer tification
(FSSC), and International Food Standard
(IFS), among others.
The Ann Arbor, Michigan-based organisa-
tion offers a free, 21-question online assess-
ment tool to help companies evaluate their
facilities’ readiness for compliance.   The 10-
minute assessment tool covers the core
elements of globally-recognised food safety
standards. Participants receive a customised
report upon completion. The report deter-
mines their readiness for certification on a
scale of 100 and identifies specific areas
that need to be addressed to successfully
achieve certification.
“This new tool provides a snapshot of a
company’s current food safety system and
identifies where resources need to be allo-
cated to bring its facilities into compliance
with globally-recognised food safety stan-
dards,” said Robert Prevendar, Director of
Global Food Safety Certification for NSF
International.
tasting protein- and vitamin-
enhanced drinks that could
provide real nutrition in a
3oz serving. “We are very
excited to be partnering with
Provita Energy USA. The pro-
tein RTD category is poised
for very large retail dollar
growth and Provita is an
easy-to-use daily beverage
for the consumers protein
dietary needs.” said Norman
George, President of BYB Brands Inc.
20
Soft Drinks International – December 2010 AMERICAS
In brief…
Peruvian joint
venture
NUTRACEUTICALS International is partici-
pating in a joint venture with Peruvian
Nature, a certified manufacturer and leader
in the development, production and market-
ing of wide range of Peruvian natural ingre-
dients, medicinal plants and nutritional
supplements.
“This joint venture provides the ideal
forum to expand the marketing potential for
Peruvian Nature's high quality products.
Nutraceuticals International's extensive
knowledge and experience will provide the
competitive edge needed to bring these
products to the international scene,” said
David Romeo, Managing Director. “Nutraceu-
ticals International will focus its efforts on
Peruvian Nature's major products, while
introducing a few exclusive ingredients that
can be found nowhere else in the world.”
Based in Lima, Peruvian Nature has
recently completed construction of a new,
state-of-the-art sterilisation plant which uses
EPA filtered air injection systems and spe-
cially tailored air extraction and powder
extraction techniques to process all types of
natural ingredients. 
Peruvian Nature's processes are environ-
mentally friendly using an organic sterilisation
system, known simply as 'OSS'. OSS was
developed to treat almost any kind of med-
ical plant, leaf, wood, bark, grain, cereal, seed,
condiment, spice, root, tubercle and other
whole, crushed and even powdered vegeta-
bles. This steam and vacuum method is a
100% natural technique to remove
pathogens and reduce the germ charge in
natural products.
Eco Film certified
LAS VEGAS-based Prime Star Group Inc
has announced that its SmartPax 'Eco-Film'
has received certification of biodegradability
having been tested by independent labora-
tories in accordance with the standard test
methods approved by ASTM, ISO and
other such standardisation bodies. A
biodegradable plastic is defined as a
degradable plastic in which the degradation
results from the action of naturally occur-
ring microorganisms such as bacteria, fungi
and algae.
Roger Mohlman, Prime Star CEO, stated,
“We are thrilled to announce that our pro-
prietary pouch technology will now offer
100% biodegradability; 100% recyclability at
any time. No special storage conditions are
G Retrotech Inc, a specialist in automated
material handling equipment, was recognised
as one of Rochester's Top 100 companies
during an event sponsored by the Rochester
Business Alliance (RBA) and KPMG LLP on
3rd November 2010 at the Rochester River-
side Convention Center.
Ranked in 3rd place, this is the 9th year
that Retrotech Inc has been on the list. The
Rochester Top 100, now in its 24th year,
ranks privately held companies based on
three most recent years of revenue growth.
Companies must have at least US$1 million
in revenue for each of those years, and rank-
ings take into account both dollar and per-
centage growth.
G Graham Packaging Company Inc of York,
Pennsylvania, reports that its subsidiaries,
Graham Packaging GP Acquisition and Gra-
ham Packaging LP Acquisition, have com-
pleted the purchase of Liquid Container, L.P.
and its subsidiaries for US$568 million. “We
are pleased to have completed the acquisi-
tion of Liquid Container and related financ-
ings in a timely manner,” said Mark Burgess,
CEO of Graham Packaging. “We are now
focused on the integration of Liquid and are
excited about unlocking the opportunities to
grow both the top and bottom lines of our
combined businesses.”
Venezuela handover
IN A surprise move Owens-Illinois Inc, the
world’s largest maker of glass packaging, has
been informed of the Chavez administra-
tion’s intention to expropriate O-I’s opera-
tions in Venezuela.
O-I has been supplying glass food and
beverage containers to meet the needs of
the Venezuelan people for more than 50
years. The company’s two plants, located in
Los Guayos and Valera, employ more than
1000 people and represent less than 5% of
its global segment operating profit.
In a meeting with the ministry of Science
and Technology in Caracas, Owens-Illinois
Inc was informed of the government’s plans
to transition management of the company’s
operations to government control.
“Although we have not reached an agree-
ment with the government, we will comply
with the laws and directives we have been
given. The safety and wellbeing of our
employees is of the utmost importance to
us,” said Al Stroucken, O-I Chairman and
required. Through our proprietary blend of
polymers, we can avoid degrading by heat,
light or external stress. We can now offer
indefinite shelf life with no special storage
conditions required. Degradation begins at
the time of disposal, not before.
“Many states, such as California, charge
consumers a fee, such as a 'CRV' (Califor-
nia Redemption Value). This is a fee paid on
purchases of certain recyclable beverage
containers in California. The consumer pays
CRV on the purchase of beverages with
aluminium, plastic, glass, and bimetal con-
tainers and can be reimbursed if the con-
tainers are brought to a recycling centre.
We believe our SmartPax 'Eco-Film' can
rapidly gain market share as a result of the
cost savings we can pass on to a consumer
through avoiding fees such as a CRV
deposit at the checkout counter.”
CEO. “Glassmaking is a highly specialised,
complex and technical industry, and we are
concerned by government plans to manage
the operations without having the appropri-
ate level of expertise. We also are con-
cerned about the continuity of supply to
customers in critical segments like food and
beverage.”
O-I says it is fully cooperating with the
Venezuelan government throughout the
transition and remains committed to com-
plying with all laws and regulations, including
environmental and safety rules.
SILIGAN Holdings Inc ,leading supplier of
consumer goods packaging products, has
acquired IPEC Global,Inc, a leading plastic
closure manufacturer serving primarily the
North American dairy and juice markets.
The business, which had sales of approxi-
mately US$35 million for the last 12
months, is headquartered in New Castle,
Pennsylvania.
“We believe IPEC provides an excellent
line extension to our closures business,” said
Bob Lewis, Silgan's Executive Vice-President
and Chief Financial Officer. “With manufac-
turing facilities in New Castle, Pennsylvania
and Brewton, Alabama, we believe IPEC has
built a strong competitive position in plastic
Closure buy
closures for the dairy and juice markets. The
IPEC business has an excellent reputation
for their quality and design capability and is
well recognised by customers for their out-
standing technical service capabilities. Com-
bined with our existing closures business,
this transaction provides new opportunities
to broaden our existing franchise.”
Silgan recorded annual net sales of
approximately US$3.1 billion in 2009. The
company operates 66 manufacturing facili-
ties in North and South America, Europe
and Asia.
Send your news to:
email: news@softdrinksinternational.com
or call +44 (0)1202 842222
Soft Drinks International – December 2010
21
DEVELOPMENTS
Ingredients
Concept in a box
GLOBAL chemical distributor Univar has
launched a new initiative to drive sales of
food ingredients. The Univar Food Application
Sample Box presents customers with finished
product concept samples that offer them the
opportunity to experience for themselves the
tastes, textures and colours of a variety of
ingredients before placing their order.
Developed at Univar’s dedicated Food
Laboratory in Brussels in response to cus-
tomer demand for innovative ingredients that
enable them to develop end products partic-
ularly associated with health and wellness
benefits, the boxes are being rolled out
across all 25 of Univar’s EMEA territories.
The box contains a range of drinks and
cookies that Univar has developed using
ingredients from its portfolio. Commenting
on the drink concepts Paulo Braga, Techincal
Manager Food EMEA, said:
"With these two drinks, Orange Sport
Drink and Fit Apple, we wanted to focus on
three new concepts: clear proteins sweet-
ened with stevia and with a touch of natural
colours and flavours. A new range of pro-
Cranberry crop
drop
OCEAN Spray has reduced its 2010 cran-
berry crop forecast for both the cooperative
and the industry. The cooperative believes
that earlier forecasts, as recently as Septem-
ber, were optimistic but that lower yields, pri-
marily due to poor weather conditions in its
main growing areas, will result in a drop of
over 6% compared to previous industry esti-
mates.
“Given the continued discussion through-
out the grower communities of a large and
increasing crop surplus, we thought it was
important to alert our growers, agents and
key customers of the rapidly changing situa-
tion,” said Mike Stamatakos, VP Agriculture
Supply and Development. “There was excel-
lent blossom and fruit set earlier in the year,
leading our growers to forecast a large 2010
crop. However recent delivery analyses and
grower reports point to significant fruit rot in
parts of Wisconsin caused by incessant sum-
mer rains, scalding in Massachusetts caused by
excessive summer heat and lower crop over-
all yields in the west due to a very cool and
wet growing season. Taken in total, based on
Ocean Spray’s year-to-year crop data, we
now project the 2010 US crop to be less
than 7.0 million barrels, down over 500,000
barrels from the August Cranberry Marketing
Committee (CMC) projection of 7.5 million.”
Marine-derived
collaboration
AQUAPHARM Biodiscovery, a leading marine
biotechnology company, has signed a research
agreement with Leatherhead Food Research
to identify novel functional extracts with
broad-spectrum anti-microbial activity using
Aquapharm’s collection of marine micro-
organisms.
Under the terms of this agreement,
Aquapharm will apply its suite of proprietary
screening technologies, including SeaRch, and
fermentation know-how to generate extracts
for screening. Leatherhead Food Research will
teins from Fonterra allows us to develop
clear sport drinks, providing a quick source of
peptides for body recovery after exercise.
The drink can now be presented in a trans-
parent bottle, which was not possible before
because of the turbiduty given by the tradi-
tional proteins.
"The new natural colourants and flavours
concept, combines in-house know-how and
the partnership we have with Wild. Univar
Colours has the right team to develop criti-
cal applications and if you want an unknown
colour, we probably have it. Wild provides
the new FTNF flavours (from the named
fruit), allowing more and more to have clean
labels.
“Our technical and product development
capability means that we can work in part-
nership with our customers and suppliers to
develop innovative ways to use ingredients
to overcome production issues. The feedback
we have shows that customers are not only
finding it very useful, but are finding the sam-
pling process a fun way to do business. It has
opened doors to new customers and addi-
tional territories.”
The 2010 cranberry crop follows a record
harvest in 2008 and good yields in 2009. The
popularity of the cranberry and cranberry-
based products around the world has seen
continued sales growth with the CMC
reporting industry sales to be up by 4.3%
over the past 12 months and by 9% over its
last three reporting periods.
“Competitive commodity pricing, govern-
ment purchases, cranberry innovation and
continued international consumer demand
seem to be driving these sales trends,” added
Stamatakos. “Given the projected crop short-
fall and continued sales growth, the industry
could make a significant move towards sup-
ply-demand equilibrium”.
then undertake the screening of these short-
listed extracts from Aquapharm’s collection
against a range of different micro-organisms,
bacteria and fungi.
Together the organisations will offer the
output of this screening effort, namely a rich
new source of naturally derived anti-microbial
compounds, to the food and beverage indus-
try and seek an appropriate partner, or part-
ners, to support the further development and
commercialisation of selected candidates.
The collaboration represents a major step
forward for Aquapharm in realising the poten-
tial of its unique marine assets and expertise
in the food and beverage sector. The com-
pany's CEO Simon Best said: “Today’s con-
sumers are increasingly demanding naturally
derived ingredients and we are delighted to
engage in collaboration with Leatherhead
Food Research, who operate at the very fore-
front of food research, to develop a produc-
tive new source of natural preservatives that
meets this need.”
“Consumer demand for additive-free foods
is a key research driver in the area of food
preservatives. Adding to Leatherhead’s current
research portfolio on natural alternatives to
chemical preservatives, this collaboration aims
at the effective exploitation of Aquapharm’s
unique source of biodiverse marine micro-
organisms,” said Dr Evangelia Komitopoulou,
Head of Food Safety at Leatherhead Food
Research.
Initial results from this research agreement
are expected early in 2011.
22
Soft Drinks International – December 2010 INGREDIENTS
THE rosemary extracts market has been
given a boost with formal adoption into
the EU food additive legislation. It allows
food companies to use the label 'antioxi-
dant: rosemary extract', thus helping to ful-
fil  the growing consumer demand for
natural food products.
The French company Naturex says
approval is a major step for the European
rosemary extracts market since it will con-
siderably expand business opportunities. It
will definitely boost further the demand for
rosemary extracts as major food compa-
nies were waiting for clarification on their
regulatory status and the final EU-approval
to use rosemary extracts in their products.
Naturex sees major opportunities for
food preservation within Europe, position-
ing its StabilEnhance OSR rosemar y
extracts in the market as a safe, effective
and natural alternative to synthetic antioxi-
dants.
Naturex initiated the registration process
of rosemary extracts as EU-approved food
antioxidants in 1996. The company invested
in toxicological studies and supported the
whole procedure in collaboration with two
rosemary extracts
approved
In brief…
G Provexis plc, a company that focuses on
the discovery, development and licensing of
scientifically-proven functional food, medical
food and dietary supplement technologies,
has successfully raised significant funds to
allow it to accelerate its strategy of devel-
oping new functional and medical food
ingredients and technologies. “Our self-con-
tained business platform spans IP creation
and R&D through to clinical trials, commer-
cialisation and regulatory approval. This
makes us an attractive collaborative partner
for companies seeking growth in the supple-
ments, functional and medical food markets.
We’re actively seeking new technologies to
acquire and continue to screen a range of
possible opportunities,” said Stephen Moon,
Chief Executive.
G The GOED Exchange (www.goedex-
change.com), a two-day event focusing on
the latest issues and opportunities facing
the EPA and DHA omega-3 category, takes
place in Salt Lake City from 13th to 14th
January 2011. “The GOED Exchange is
bringing together some of the brightest
minds to provide multiple perspectives on
the challenges, opportunities and research
that impacts those in the omega-3 industry
on every level,” said Adam Ismail, Executive
Director of the Global Organisation for EPA
and DHA Omega-3 (GOED). “Our goal is
for participants to walk away from the
GOED Exchange with enough information
to take action on the specific issues facing
their businesses and to be able to help
expand the omega-3 market.” The event
features elements designed to promote
more interaction between the speakers and
audience and more attendee participation.
G Cargill’s cocoa and chocolate business
has unveiled the breakthrough technology
behind the first chocolate to achieve an EU-
approved consumer claim of 'reduced calo-
rie'. The 30% calorie reduction is double
that of any other chocolate on the market
and is equivalent to a saving of up to 160
calories for a 100g chocolate bar. This has
been achieved through an innovative
process using a patented blend of sweeten-
ers, including Cargill’s zero-calorie bulk
sweetener, Zerose erythritol.
The only polyol which is recognised as
zero-calorie, Zerose erythritol is produced
by a fermentation process and does not
exhibit the digestive intolerance that can be
associated with other polyols. Erythritol
occurs naturally in nature in fruits such as
grapes, and in fermented foods and drinks.
G Reading Scientific Services Ltd has cele-
brated the 500th issue of its fortnightly
Food e-News newsletter. The newsletter
provides a regular, easy to understand sum-
mary of key research findings that affect
food and food ingredients, as well as
updates on regulations and legislation. It is
other producers, namely Raps and
Rober tet, bringing together the EREMG
(European Rosemary Extracts Manufactur-
ers Group). This approval celebrates the
efforts spent by this group. As a result, the
four methods of production of rosemary
extracts listed in the Directive 2010/67/EU,
as well as the purity criteria, are based on
the processes developed and used by the
members of the EREMG.
The antioxidant activity of rosemar y
extracts is consistent with their content in
carnosic acid and carnosol, the major oil-
soluble antioxidant compounds in rose-
mar y leaves. According to Directive
2010/69/EU, it is the ingoing dosage of
total carnosic acid plus carnosol which has
to be considered rather than the dosage
of the whole rosemary extract. This implies
knowing the level of active compounds
within the rosemary extracts. This require-
ment was anticipated by Naturex; the
company maintains it has the required
expertise and means to help the food
industry to best benefit from the new
oppor tunities offered by this regulatory
update.
available free of charge and now has more
than 5753 subscribers. Commenting on the
500th issue, Karen Masters of RSSL noted,
“Our subscribers tell us that these regular
updates are really useful. The summaries are
written by scientists from RSSL who can cut
to the core of the research and help read-
ers quickly understand the relevance and
application of the scientific findings. The
reports are always objective, and because
they are not necessarily linked to any of the
analytical services available from RSSL, sub-
scribers know they can trust the independ-
ence of our summaries.”
G After an on-site inspection of its manu-
facturing and distribution facilities, Cyvex
Nutrition of Irvine, California, has received
GMP certification from the Natural Prod-
ucts Association. The recently completed
audit resulted in an 'Excellent Compliance'
rating for the leading provider of condition-
specific ingredients, and provides further
assurance that the company's range of fruit
and vegetable antioxidants and health condi-
tion-specific branded ingredients meets
established specifications for identity, purity,
strength, composition and overall quality.
“Cyvex Nutrition has always prided itself on
delivering the safest and purest ingredients
available and we are pleased that our facili-
ties and processes once again comply with
NPA's rigorous standards,” stated Matt
Phillips, President of Cyvex Nutrition.
www.softdrinksinternational.com
Juices & Juice Drinks
new packaging
MIDDLE EAST Aujan Industries has
refreshed the packaging for its Rani Float
range. The juice beverage, notable for its fruit
chunks, has become a key soft drink product
in Saudi Arabia, UAE and several other Mid-
dle East markets.
The new look is a foundation stone to
boosting sales in current markets and extend-
ing the brand further beyond the GCC,
notably in Iran, Egypt, Syria, India and Pakistan.
Rani Float is currently available in six
flavours: Mango, Pineapple, Orange, Peach,
Pear and Strawberry-Banana.
“The new brand identity packaging of Rani
Float provides a more contemporary look,
with a distinct burst of colour, reflecting the
juice drink’s famous fruit chunks and remind-
ing consumers of the rich flavours Rani Float
Wilde 100%
SOUTH AFRICA Pacmar, the juice pro-
ducer which has boosted the market profile
of its Wilde 100% brand hugely through
strategic sponsorships and a very commu-
nicative blog, has introduced colourful new
packaging.
The 100% message is highlighted on the
new Elopak and Tetrapak cartons, giving the
range increased exposure on-shelf.
Wilde 100% Fruit Juice has four flavours
in 2 litre packs – Berry, Orange, Apple, Trop-
ical – and seven in 1 litre: Guava, Red Grape
Lite, Apple, Mango & Orange, Tropical, Mixed
Berry, Orange.
The Wilde Blog, which invites consumer
input, is accessible on www.wilde100.co.za.
offers,” said Ahmed Shaboury, Head of Brands
for Aujan Industries.
“The new design is an expression of a
brand that is moving from a regional name to
gaining widespread international exposure.”
Cool colours
SOUTH AFRICA Clover has extended
its Tropika brand by adding a Cool Colours
packaging variant. The dairy-juice blend is
presented in very colourful 330 ml bottles.
Four flavours are offered: Tutti Frutti, Apple,
Grape, Red Berry.
The Tropika Island of Treasure 3 promo-
tion, reported in our last issue, is flourishing,
partly thanks to the use this year of a ‘My
Celeb Slave’ mobi site, accessible both from
mobile devices and online. One of the
measures used to create awareness of the
site is by leveraging the sms competition
entries. A consumer purchases Tropika,
enters the competition by following the
label directions and receives a reply sms
with a link to the mobi site.
“Once on site, the consumer selects their
favourite celeb, enters any command –
jump, sit, kick, dance and hundreds more –
and then watches a streaming video show-
ing the celebrity performing their com-
mand,” explained Brand Manager Asheen
Dayal. “The mobi site is a teaser and pre-
view to the forthcoming Tropika Island of
Treasure reality TV show which promises
fun, whacky and unpredictable entertain-
ment when it hits our screens early next
year.”
kids redesign
UK Feel Good Drinks has introduced a
new design across its range of Feel Good
Kids drinks coinciding with the nationwide
launch of the range in ASDA. The new
design retains a simple, colourful and natural
look and feel, along with a clear communica-
tion that the juice contains 100% natural
ingredients, no added sugar and that each
serving counts as 1 of your daily 5.
Feel Good has also built on its 'How Do
You Doodle' on pack feature that gives chil-
dren the chance to create their own feel
good doodle, with the best being featured
on the back of each pack.   
Feel Good Kids 180ml Tetra packs are
available in two flavours; Orange, Pineapple
+ Banana and Blackcurrant, Apple + Grape.
The new Cool Colours range.
USA EBOOST has launched Super Berry
Liquid Shot, an all-natural, nutrient-packed
formulation for enhanced concentration and
endurance while strengthening the immune
system and hydrating the body. The shot fea-
tures vitamins C, D, B6 and B12, folic acid,
niacin, selenium, chromium, zinc and green
tea, formulated with nutrient-rich superfruits:
pure extracts of blueberry, blackberry, pome-
granate, mango, acai, maqui berry and grape
seed.
The15 calorie shot has no added sugar,
artificial colours or flavours.
Super shot
24
Soft Drinks International – December 2010 ProDUCTS
Makeover
BRAZIL Grupo Schincariol has introduced
new packaging to its Fruthos and Skinka
brands. The juices now come in 1 litre aseptic
carton packs making the company South
America’s first manufacturer in the non-car-
bonated soft drinks sector to offer its juice
products in carton packs from SIG Com-
bibloc.
The Fruthos range comes in six flavours,
and Skinka in Citrus, Red Fruits, Lemonade
and Pineapple & Mint varieties. Luiz Taya, Mar-
keting Director at Schincariol, explained: “We
opted for carton packs from SIG Combibloc
first and foremost on the strength of the inno-
vative properties the carton packs offer. Com-
biblocMidi is fitted with the handy screw cap
combiSwift, making it extremely convenient for
consumers to use. The carton packs are
printed using the high-quality gravure printing
technique, guaranteeing superior print quality
and the print image itself very aptly empha-
sises the naturalness of the fruits and juices
depicted. It makes the carton packs real atten-
tion-grabbers on the supermarket shelf ”.
Luciana Galvão, Marketing Manager South
America at SIG Combibloc, said: “In Brazil,
ready-to-drink juices and juice drinks are
showing significant growth. According to a
study by AC Nielsen, consumption of ready-
to-drink fruit juice drinks increased by 4% in
2009. There is a growing awareness in Brazil of
the need to provide the best possible product
protection”.
Grupo Schincariol was founded in 1939 in
Itu, in the Federal State of São Paulo. The com-
pany recorded sales of approximately €2.3 bil-
lion in 2009 – an increase of 12.8% over the
previous year. The soft drinks and juices seg-
ments in particular showed the biggest growth,
with 26% and 16% respectively.
Cafe drinking
AUSTRALIA Bundaberg Brewed Drinks
has long done well in on-premise café sales
with its well-known soft drinks but the com-
pany has now created a new range to build
on the café experience.
“People are cutting back but are also
seeking out some simple luxuries they can
enjoy at home,” said Chief Executive John
McLean. “Consumers are very discerning,
brand-conscious and definitely favour truly
unique flavour offerings. They want the best
for themselves and their family and friends.”
The boutique range features Bundaberg
Guava, Bundaberg Blood Orange and Bund-
aberg Pink Grapefruit. They contain real fruit
juice and have no artificial flavours or colour-
ings.
Packaging is in clear 340ml bottles, sold in
four-packs.
Where Spring
Comes From
AUSTRALIA Schweppes Australia has
attracted considerable attention to its popu-
lar Spring Valley juice brand with an inte-
grated campaign developed by the
Melbourne agency George Patterson Y&R.
The ‘Where Spring Comes From’ campaign
centres on design by animation studio Psyop
and print adver tising photography by
Andreas Smetana.
Anchoring the campaign is Elvis Presley’s
classic Spring Fever, the first time an Elvis
song has been licensed for commercial use
in Australia. Elvis Presley Enterprises was so
pleased with the result that the TVC is now
featured on the elvis.com website.
An unusual feature of the campaign is that
bus shelters and street furniture have been
dressed in a spring theme of flowers and
grass. Bluetooth-enabled technology allows
downloading of the Elvis track.
Double
concentrate
AUSTRALIA Cottee’s cordials, an Aus-
tralian family favourite since 1927, has intro-
duced what the producer describes as its
biggest change ever.
“We squished the best bits about our 2
litre cordials into handy 1 litre packs, making
them easier to carry, store and pour (even
for little kiddie hands). Don’t let looks deceive
you though, as each 1 litre pack is a double
concentrate formula so it still makes the same
amount as standard Cottee’s 2 litre.”
All of the many Cottee’s flavours are avail-
able in the new packaging format.
Cottee’s, a brand of Schweppes Australia,
said it had changed the packaging because of
consumer feedback. “Cottee’s families told us
that they sometimes find 2 litre packs heavy
to carry, bulky to store, and a bit awkward to
pour.”
The new format is also being promoted as
reducing Cottee’s impact on the environment.
Cottee’s has created a new interactive
website and is active in community initiatives,
notably 5-a-side football, a grassroots pro-
gramme run in partnership with the Football
Federation Australia.
Soft Drinks International – December 2010
25
JUICES & JUICE DRINKS
recyled bottle
USA Naked Juice has introduced the
reNEWabottle for its 10oz, 15.2oz, and
64oz juice and juice smoothies. Made from
100% post-consumer recycled plastic, the
new bottle, essentially made from other
bottles, will reduce virgin plastic consump-
tion by 7.4 million pounds per year.
“At Naked Juice, we’ve always been
transparent about what we put into our
juices and smoothies, using only the highest
quality ingredients and never adding sugars
or preservatives,” said Brad Armistead,
Director of Marketing, Naked Juice. “The
transition to the reNEWabottle is a natural
evolution to fulfill our brand mission of
making superior products while minimising
our impact on the environment.”
The move helps Naked Juice reduce its
overall carbon footprint and will save more
than 12,000 cubic metres of space in land-
fills. Using recycled bottles instead of virgin
PET will also reduce the bottle’s green-
house gas emissions by 35%.
At the same time Naked Juice has
Summer activity
SOUTH AFRICA It has become some-
thing of a tradition for the Liqui-Fruit range
from Ceres Beverage Company to mount
dramatic promotions during the hotter
months, highlighting the brand’s summer
survival credentials.
The Liqui-Fruit Summer Meltdown
involves an ‘iceberg’ visiting malls and other
key locations. Competition participants have
to submit a photograph of themselves with
the ‘iceberg’ and a pack of Liqui-Fruit.
The Liqui-Fruit range now extends to a
broad choice of flavours: Apricot, Berry
Blaze, Breakfast Punch, Clear Apple, Cran-
berry Cooler, Litchi, Mango & Orange,
Orange, Passion Power, Peach & Orange,
Red Grape, Summer Pine, Tangerine Teaser,
Marula Mania and Guava.
All are available in 1 litre TetraBriks, while
all but Marula Mania and Guava are offered
in 250ml TetraBriks. Some flavours are in 2
litre and 1.5 litre TetraBriks, while most are
also in 330ml cans.
The range also includes Liqui-Cooler,
Liqui-Fruit Vitality and Liqui-Fruit Barney
products.
Ceres has also recently been promoting
Desert Fantasy, which it describes as “a lim-
ited edition blend of nothing-but-fruit,
mixed with a little innovation, a dash of
pure tongue-in-cheek and a touch of true
fantasy”.
Publicity material would have one believe
that this features a fruit called hybridiuslik-
wisfruiti which bursts into bloom in the
remote desert only once every 76 years.
Apple &
Blackcurrant
NEW ZEALAND Keri Apple and Black-
currant Juice from Coca-Cola Oceania was
named supreme champion of this year’s
New Zealand Juice and Beverage Awards.
The supreme champion award is sponsored
by colours, flavours and fragrances group
Sensient Technologies.
The awards, which involve both specialist
and consumer judging, are organised annu-
ally by the New Zealand Juice and Bever-
age Association and have been widely
praised for their structure, which has been
emulated elsewhere in the world.
Judges described Keri Apple and Black-
currant Juice as having “a great apple
flavour with the old-fashioned taste of
blackcurrants”. The champion beverage also
won the juice blends category.
Coca-Cola Oceania added to its awards
with Kiwi Blue in the sparkling water cate-
gory and Pumped Lime in flavoured water.
Another apple and blackcurrant drink, G
Force from Frucor Beverages, took the
energy/lifestyle category honours.
CANADA Leading Brands Inc is introduc-
ing its TrueBlue juices across Canada and
along the West Coast of the US. These
100% juices are antioxidant-rich and do not
contain any 'filler' apple or pear juices.
TrueBlue 100% juices will be initially
available in 46 oz (1.36 litre) PET bottles in
three flavours: Wild Blueberry, Wild Blue-
berry and Pomegranate, and Wild Blue-
berry and Blackberry. They will be
introduced by the company's 'Learn the
Truth' in-store marketing programme
focused on educating consumers to read
the ingredients on competitive labels, and
compare.
Designed by the company's in-house
research and development team and pro-
duced in its own bottling plant, TrueBlue
100% juices are being distributed through
Blue spreads
mainstream grocery, health and natural
food stores across Canada. During the past
year the company re-established its distri-
bution network along the West Coast of
the US supported by a large national health
and natural foods distributor. The brand will
be on the shelves of most major health and
natural foods stores in Washington, Oregon
and California.
announced its sponsorship support of two
organisations dedicated to improving the
environment through recycling education:
RecycleBank and Keep America Beautiful.
“This was a natural fit for all par ties
involved,” said Armistead. “With the expan-
sion of the reNEWabottle, it’s critical to
educate consumers about ongoing sustain-
ability efforts because, together, we can
help reduce the amount of plastic in our
landfills and in turn, make new Naked Juice
bottles.”
26
Soft Drinks International – December 2010 PRODUCTS
Water & Water Plus
Coconut
AUSTRALIA nudie juice company has
introduced a range of coconut water drinks,
promoting them with the brand’s zany
cheerfulness, including on Facebook and
point-of-sale posters. A key message is high-
lighting 33 good reasons to drink coconut
water.
nudie describes coconut water as “the
most delicious yet nutritious substance
known to man”. The downside, it points out,
is that opening coconuts isn’t an easy task.
“You’re going to have a lot
of trouble getting that juicy
potassium- and polyphenol-
rich coconut nectar water
out yourself.”
The four coconut water
products are a straight up,
pi neappl e/orange/passi on
fruit, pomegranate and açai,
Aiming for growth
NORWAY Hansa Borg has implemented
a new double-edged bottled water growth
strategy that aims to secure a 20% market
share within five years, while at the same
time positioning Olden, the company's
leading bottled water brand, in number two
spot ahead of Bonaqua and behind the
Ringnes produced Farris.
Olden currently holds a modest 5%
share of Norway's bottled water market,
lying not only well behind Bonaqua and
Ferris, but also Bris and Imsdal, two other
brands produced by Ringnes.
Hansa Borg plans to use an integrated
approach combining new innovative designs
coupled with local and national marketing
to beef-up production and sales of Olden.
“We intend to challenge Ringnes and
Farris. We are no longer satisfied with hav-
ing such a small market share. Our ambi-
tion is 20%, and perhaps more. Our
challenge will not be low key. We want
Olden to grow its market share by being
visible and noticed,” said Hansa Borg's CEO
Lars Midtgaard.
Sales of Olden had been in negative
decline since early 2009, Midtgaard said.
“We just could not stand there and do
nothing. Our sales were not growing, and
our revenues were falling in a market
where consumption of bottled water is
falling. We needed an action plan, and now
we have one,” said Midtgaard.
Olden's three principal natural and
flavoured water variants were relaunched
countrywide in October carrying a new
bottle design and logo. Flavours include
apple and lemon, in addition to Olden Nat-
ural and Olden Sparking which are sold in
1.5 litre and 0.5 litre recyclable bottles.
“We have spent much time and
resources in brand research and product
testing. We know what consumers want
from bottled water. This gives us the confi-
dence to believe we can out-sell brands
such as Brisbane and Evian and achieve
sales close to the level presently seen for
Ferris,” said Midtgaard.
Hansa Borg is in negotiations with the
country's leading retailers to secure a high
level of display, shelf-space and marketing
exposure in shops.
“We want the same type of displays in
shops that Carlsberg has. I know Carlsberg
has more muscle in the marketplace and
we are up against it, but that is what we
are aiming for. It's ultimately consumers that
will determine what bottled water brands
are bought and which are not,” said Midt-
gaard.
Premium for the
on-trade
AUSTRIA In a departure from the mineral
water packaging typically found in Germany
and Austria, manufacturer Urleiten GmbH
has chosen to package its Alpine spring
water in a flint glass wine bottle to empha-
sise its premium quality. The new bottles are
produced by leading manufacturer of glass
packaging O-I.
Urleiten GmbH decided on O-I because
of the company’s flexibility and ability to
deliver small orders as well as large. Being a
start-up business this was an important cri-
terion for Urleiten. “Working in close collab-
oration with Urleiten, we found a
cost-effective yet exclusive packaging solu-
tion for a niche market with limited produc-
tion volumes,” said Lars Moche of O-I’s
German sales team. “This project demon-
strates our versatility and skill in small series
production.”
The design of the 750ml and 250ml con-
tainers, made in extra-flint glass, is reminis-
cent of a classic Bordeaux bottle. The
long-necked bottle differentiates the brand
among the competition since this shape is
rarely used for mineral water in the Ger-
man-speaking areas of Europe. The bottle
features a label displaying a coloured circle
to highlight the Urleiten brand name, and
has a screw cap closure, preserving the
effervescence of the sparkling water inside.
“This Bordeaux bottle, with its elegant,
distinguished design, conveys an image of
exclusivity to our water, and promises enjoy-
ment,” said André Rainer, Managing Director
of Urleiten GmbH, a newly-formed company
located in Hopfgarten (Eastern Tyrol).
Urleiten spring water is sourced from a
natural Alpine spring in the Deferegger Alps.
On its journey to the spring, the water
passes through capillary veins in the rocks –
known as Urleiten in Austria. These veins fil-
ter the spring water to a high level of purity
before it is forced to the surface by natural
pressure. Through this process, the water
gets its special characteristics: low and well-
balanced mineralisation and a fresh, light, and
silk-smooth flavour.
“These characteristics predestine the
water for a special target group,” explained
André Rainer. “It appeals to gourmets, who
have a discerning palette and are looking for
a pure water that complements fine food.”
In 2011, Urleiten GmbH will introduce its
product in still and sparkling variants in bev-
erage and wine outlets in Austria (particu-
larly Eastern Tyrol), as well as Southern
Germany and Northern Italy.
and lychee and lime. The flavour blends are
all more than 50% coconut water, ranging
from 58.5% to 86.7%.
www.softdrinksinternational.com


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28
Soft Drinks International – December 2010 WATER & WATER PLUS
Ethical
UK The 10th edition of the Good Shopping
Guide, due to be published in September
2011, has ranked Highland Spring the UK’s
most ethical bottled water, scoring 100% in
its latest Ethical Company Index for the
sixth year in a row.
The Good Shopping Guide is the world’s
leading ethical shopping reference book.
Produced annually, it offers ethically-con-
scious consumers a clear guide to 60 prod-
uct sectors ranging from energy to food
and fashion.
The only bottled waters the Guide rec-
ommends are Highland Spring and Campsie
Spring as they have a very clean ethical
record, are local to the UK and score highly
on the Ethical Company Index. Both brands
are owned by Highland Spring Group.
Highland Spring is drawn from land cer-
tified organic by the Soil Association in the
Ochil Hills in Perthshire, Scotland. It is the
only bottled water brand to join the Ethi-
cal Accreditation scheme and is a member
of EMAS. This voluntary Eco-Management
and Audit Scheme requires member com-
panies to follow a code of practice dedi-
cated not only to meeting but exceeding
the legal requirements for environmental
performance.
NEWS • NEWS • NEWS • NEWS • NEWS • NEWS
NEWS • NEWS • NEWS • NEWS • NEWS • NEWS
Global reach!
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Soft Drinks International – December 2010
29
PRODUCTS
Carbonates
School compliant
UK Cheshire-based Evoid, is introducing its
second school compliant cola – a cherry
variant. In common with the company's
established Sparkling Fruit Cola, the new
school compliant Cherry Cola is additive
free and contains no added sugar. Its deep
cherry colour and taste relies solely on nat-
ural ingredients.
The brand's edgy look – sleek, black and
stamped with eye-catching, bold cherry let-
tering – has been specifically created to
appeal to style-conscious young people. The
team at Evoid says it is committed to what
really matters to young people with a web-
site devoted to sharing and promoting the
kind of music young people are passionate
about, whilst getting its healthier drinks
message across. Evoid consumers can also
get involved on Facebook with interactive
Identity updated
USA The Double-Cola Company of Chat-
tanooga, Tennessee, has undertaken a make-
over with contemporary new look and new
products. The company has also added six
new distributors thereby increasing its pres-
ence in the region.
One new product is Chaser, a caffeine-
free lemon-lime soda, incorporating natural
flavours. Alnoor Dhanani, President of the
Double-Cola Company, said: “We are confi-
dent that Chaser is a win-win product for
our bottlers, distributors and consumers
alike.”
Limited edition 12-packs are being pro-
duced with all-natural, pure cane sugar.
Chaser is also available in 20 oz PET and
2 litre PET bottles.
Additionally, the company has rebranded
Cherry Ski as Ski: InfraRED.“Ski InfraRED
now appeals to an even larger market, and
since the product’s rebranding, sales have
increased double-digits,” said Mitch Reed,
Sales Manager for the Double-Cola Com-
pany. “The eye-catching, bold new design
helps the product stand out in a crowded
marketplace.”
In other Ski news, Double-Cola has intro-
duced Caffeine-Free Diet Ski as an alterna-
tive for those who want Ski citrus flavour
without the calories or the caffeine.
Finally, Diet Double-Cola will also launch a
new look in the first quarter of 2011. Until
a few months ago, Diet Double-Cola was
sweetened with aspartame. The company
has reformulated those sweetening ingredi-
ents and increased the product’s shelf life by
67%, whilst keeping it caffeine-free.
Drivers rewarded
UK Coca-Cola Enterprises Ltd (CCE) has
resurrected its Designated Driver initiative.
Running from 1st December 2009 to 2nd
January 2010, CCE aims to activate the cam-
paign in more than 8,000 pubs and bars
nationwide.
The scheme awards free product to cus-
tomers so they can, in turn, reward desig-
nated drivers with a free Coca-Cola or diet
Coke. The initiative is supported by an inter-
active website, national and regional PR, as
well as radio advertising.
Additional awareness will be driven by the
campaign’s celebrity ambassador ‘The Origi-
nal Stig’, Perry McCarthy. The national PR
campaign runs throughout December culmi-
nating in four live media events with Perry
McCarthy visiting participating Designated
Driver pubs to ‘meet and greet’ fans.
All participating outlets will receive in-
store point of purchase materials including
door stickers, table toppers, bar mats, A2
and A4 posters, staff badges and branded
Santa hats.
Andy Slee, Trade Director Licensed at
CCE, said: “Following last year’s campaign, we
surveyed a number of participating outlets
with compelling results; 95% of outlets inter-
viewed said they wanted to run the promo-
tion again with 90% believing it was a
success, as well as a number of participating
pub owners reporting an increase in time
spent in the outlet by their customers. With
the additional involvement of ‘Original ‘Stig’,
Perry McCarthy this year, the Designated
Driver campaign is set to be a huge success
with customers and consumers alike.”
Biggest Christmas
UK Coca-Cola Enterprises Ltd (CCE) is
running Christmas seasonal campaigns for
its Coke, Schweppes and Appletiser brands.
The ‘Greatest Gift’ promotion runs on all
500ml and 2litre bottles of Coca-Cola, diet
Coke and Coke Zero, as well as 300ml can
multipacks. The ‘Holidays are Coming’ adver-
tisements are being aired in December to
drive the celebration message. In addition, a
new humorous festive-themed advertise-
ment campaign for Schweppes has been
launched and the Appletiser range is run-
ning a celebratory promotion for grocery
consumers with the strap line, ‘Break out
the Bubbly this Christmas and Win Christ-
mas on us’.
CCE is supporting activity with strong in
store activation campaigns and festive POS
for retailers to maximise sales.
Selena Taylor, Trade Communications
Manager at CCE, said: “Christmas is the
biggest season for retailers and Coca-Cola
Enterprises offers a great opportunity for
them to ‘open happiness’ and increase sales
of trusted brands like Coca-Cola,
Schweppes and Appletiser as consumers
trade up over the festive period.
“We want to help our customers to cel-
ebrate by driving their sales and ultimately
encourage growth of the category, especially
at this significant time of year. This is why we
invest heavily on developing strong, iconic
Christmas campaigns to appeal to con-
sumers.
“The Coke Zone ‘Greatest Gift’ on-pack
promotion rewards loyal consumers with
great prizes and we are convinced this
year’s promotion will be even more suc-
cessful than before. Retailers can make the
most of this promotion by making good
ranging decisions and using the impactful
POS on offer, ensuring maximum visibility
in-store.”
video competitions, goody bag giveaways
and updates on their favourite bands.
The Evoid range comprises: Cola, Mixed
Berry, Still Cherry and Lemon.
30
Soft Drinks International – December 2010 CARBONATES
Teas
Limited edition
USA Dr Pepper Snapple Group has intro-
duced a Limited Edition Pomegranate 7UP
Antioxidant, available until 30th January 2011
to coincide with the holiday season. The caf-
feine-free drink is a blend of natural pome-
granate flavour and the original lemon-lime
soft drink and is available in both regular and
diet versions.
THE Coca-Cola Company's new global marketing campaign taps the iconic heritage of
traditional imagery used by Coca-Cola such as Santa Claus, the Coca-Cola Christmas 'caravan'
delivery trucks and even a nod to the Coca-Cola Polar Bear, while including a new song written
by Grammy Award winning band Train. The campaign, an extension of the global 'Open
Happiness' marketing platform, is being deployed in more than 90 countries around the world
through a new television commercial, digital experiences, in-store promotions and packaging.
More Fair Trade
USA Honest Tea, top-selling organic bottled
tea company, has said it will be expanding its
Fair Trade Certified offerings to include the
entire tea portfolio. In 2003 Honest Tea
launched the world’s first Fair Trade Certified
bottled tea in the country with the introduc-
tion of Peach Oo-la-long. Since then, the
company has continued to expand its Fair
Trade offerings. With this new initiative, all
28 of its teas will become Fair Trade Certi-
fied. The company expects the transition to
be completed by
the end of the first
quarter of 2011.
“After water, tea
is the most con-
sumed beverage
worldwide. We’re
excited to expand
our commitment
to Fair Trade as a
way to help ensure
the people who
are picking and
processing our tea
leaves are earning
a fair wage in
third-par ty moni-
tored working con-
ditions,” said Seth
Goldman, President
and TeaEO of Hon-
est Tea.
School friendly
USA Inko’s, the specialist beverage company
dedicated to producing and marketing all-
natural, ready-to-drink white teas, has intro-
duced two new 12oz flavours: Inko’s Poppin’
Punch and Bumpin’ Berry White Teas. Both
have been approved by New York City’s
Depar tment of Education for sale into
school vending machines.
To improve the nutritional quality of food
and beverages available for sale to students
at school, the outgoing Chancellor of the
Department of Education for the City of
New York revised and updated its 2004
Wellness Policy on 29th June, 2009. This new
Policy mandates to improve the quality and
nutritional value of foods and beverages that
are available for children.
Specific to beverages, the policy states:
Water is permitted; low calorie drinks with-
out any artificial flavours, colours, or sweet-
eners are permitted; a maximum of 25
calories per 8 oz serving; and no serving size
limit.
“Kids want what they want and delivering
a low-calorie, all-natural alternative to the
sugar water and diet chemicals offered to
our children in years past is no easy task,”
said Andrew Schamisso, Founder and Presi-
dent of Inko’s White Tea. “In fact, some say
it’s a losing proposition.However, under our
new ‘Inko’s: Part of the Solution’ tag line, we
went to the kids first and out of a number
of flavours tested, berry and punch got the
thumbs up. We then put those drinks in a
grab-and-go capped bottle, dressed them up
with eye-catching graphics and gave both fun
names. We’re confident kids will continue to
want what they want and want Inko’s.”
This month Honest Tea is also publishing
its first annual mission report, 'Keeping It
Honest,' that details the company’s social
and environmental initiatives related to its
products, packaging, the planet, its people
and partners.
NEW ZEALANDUnilever NZ has
introduced its Lipton Ice Tea Raspberry to
the New Zealand market. Lipton Ice Tea is
a big seller in both New Zealand and
Australia, with several flavour variants
available.
Soft Drinks International – December 2010
31
PRODUCTS
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Adult Drinks
Posh promo
AUSTRALIA Consumers were recently
invited to take part in a promotion offering
a chance for A$20,000 “to make your life a
little bit posh”.
Packs of Bundaberg Lemon, Lime & Bit-
ters and its Diet equivalent carrying the pro-
motional graphics – which depicted a butler
with a four-pack on a salver – featured a
unique code. Consumers submitted this via
an online entry form.
They were also required to write a short
statement on what they would do to make
their life a little bit posh with their winnings.
Ginger beer
UK Fentimans has launched Hollows, a gin-
ger beer that is botanically brewed and
crafted traditionally from a family recipe
some 105 years old, delivering an adult,
sophisticated taste.
The primary ingredient, Chinese root gin-
ger, is slowly fermented with botanical ingre-
dients for 12 to 14 days until the drink
comes into 'condition', forming a real ginger
beer that is 4% alcohol by volume. The
process releases a deeper and more satisfy-
ing ginger flavour and forms a naturally
cloudy appearance. Natural pear juice is
then added to give a refreshing drink body
and fullness. No artificial flavourings, colours
and preservatives are used.
Eldon Robson, Managing Director and
Master Brewer of Fentimans, said: “Having
been in the botanical brewing business for
over one hundred years, we are perfectly
placed to produce a superior alcoholic gin-
ger beer. My great-grandfather, Thomas Fenti-
man, insisted on using only the finest, natural
ingredients. His son-in-law, John Hollows, was
given the famous recipe and soon his brew-
ery became the most successful of all five.
So, it seemed a good idea to use Hollows
name as an assurance of the superior quality
of the drink. The alcoholic ginger beer mar-
ket is growing quickly, and Hollows will offer
a premium alternative to consumers."
Manly choice
UK A new soft drink for men, produced by
leading independent drink’s manufacturer
and distributor Halewood International, has
announced a pre-Christmas push to keep
designated drivers at the bar during the fes-
tive season.
Capitalising on a market worth £2billion,
the company says consumer research has
identified that 50% of men are disengaged
by the soft drinks category which prevents
them from enjoying a night out with friends
if it’s their turn to drive.  Based on a survey
of 2,000 men, 42% said they would rather
stay in than face an evening at the bar with
a cola or lemonade.
The ‘Iron Press Designated Driver’ cam-
paign was launched early November, (during
Alcohol Awareness Week) with a POS
reward scheme in the on trade, supported
by a sampling campaign to be rolled out
across 1,000 venues in the run up to Christ-
mas, and a PR and social media campaign.
Richard Clark, Head of Innovation, said:
“By making soft drinks more accessible for
men through taste and presentation, the
monotony associated with the usual cola or
lemonade when out with friends will be
removed.  Iron Press looks like a beer and
pours like a beer but it is also extremely
refreshing.
“We are confident that Iron Press will
encourage designated drivers back into bars
this party season.  Iron Press has been so
well received we are already looking forward
to next year to further engage the on trade
to position Iron Press as the market leader
of soft drinks for men.”
Iron Press is available in 500ml bottles in
two flavours, Apple and Lemon. When
poured, the brand produces a beer-like head
and delivers a clean crisp taste.
Tonic boost
UK A Mediterranean variant has joined the
Fever Tree range of tonic waters. Currently
available in the supermarket chain Waitrose,
Mediterranean Tonic Water will be available
to the on-trade from January 2011.
The award winning Fever-Tree range is
made with the finest and authentic natural
ingredients available: subtle botanical
flavours, natural juices, soft spring water,
cane sugar, and for the tonic waters and bit-
ter lemon the highest quality quinine from
the original chinchona trees (fever-trees).
F e v e r - Tr e e
mixers are pre-
sented in glass
bottles and are
highly carbonated
to deliver the
drinks' delicate
botanical aromas
and ensure pre-
mium freshness.
32
Soft Drinks International – December 2010 BEVErAGE FoCUS
S
moothies are back on the menu. After the
challenging times of the past two years, when
the economic fallout from the credit crisis led
cash-strapped consumers to seek out cheaper
alternatives, the smoothie sector has shown
some notable resilience in 2010, with the prom-
ise of more to come in 2011.
Major brands get involved
It is the developments going on in the back-
ground at corporate level that give the most
cause for optimism. 2010 saw Coca-Cola take a
majority stake in Innocent, while Danone bought
fellow French smoothie producer Immedia, and
– not to be outdone – PepsiCo announced plans
to triple sales of its ‘Good For You’ products, an
ambitious target to which its Naked range of
juices and smoothies will be expected to make
an important contribution. Perhaps even more
significantly, McDonald’s added two varieties of
yoghurt-based smoothies to its McCafé range in
the US, the first time that the fast-food giant has
ventured into smoothie territory. The US rollout
was a big success, with the newly-launched
smoothies being described as a “top contributor”
to the company’s better-than-expected increase
in overall sales.
What does this mean for the smoothie sector?
Clearly the big players consider it to be a key area
of focus and are prepared to commit resources to
smooth road ahead
But the
consumer will be
knowledgeable,
savvy and
actively seeking
clearly defined
health claims,
writes David
Peters.
Back on track
it in order to make the most of the potential they
expect it to deliver. They are under pressure
from governments to reduce the fat, salt and
sugar content of their products, as well as from
consumers, who are seeking healthier and more
natural foods and drinks. These complementary
forces will combine to produce an ultimately
larger sector which is divided into two broad
groups (although there will of course be sub-sec-
tors within each of these).
The first will be the mainstream smoothie mar-
ket, where the health message is a basic one
which revolves around the theme of smoothies
being an easy and tasty way to obtain at least one
or two fruit portions of the recommended five a
day. Consumers in this market segment will be
attracted as much by the marketing, taste and
value of the product as by any perceived health
benefits. This is the section of the market which
may well be dominated by McDonald’s and the
more mainstream brands of Coca-Cola and
PepsiCo.
The second group will be a significantly-sized
niche market, in which consumers will be look-
ing for more than just fruit; they will also want
their smoothie to deliver one or more tangible
extra health benefits – ‘boosted smoothies’. The
consumer will be knowledgeable, savvy and
actively seeking clearly-defined health claims.
These will increasingly need to be concrete, sub-
stantiated claims, based on genuine scientific
evidence, for which the consumer is prepared to
pay a premium price. Smoothies which have
been boosted by the addition of vitamins, miner-
als, protein or fibre would fall into this category,
as would the so-called ‘superfoods’ which deliv-
er antioxidants. Smoothies which specifically
help to tackle and aid in the long term strategic
prevention of the increasingly widespread prob-
lems of cardiovascular disease and obesity
would also be included. This section of the mar-
ket is currently occupied largely by brands such
as Odwalla and Naked Juice, as well as the boost-
ed varieties offered by smoothie retailers such as
Jamba Juice and Zumo Bars.
Moving forward
Together with this consumer-led demand,
growth in both of these groups will be fuelled by
new product development and involve an
Soft Drinks International – December 2010
33
SMooTHIES
increased focus on healthy, functional ingredi-
ents that deliver clearly demonstrable benefits.
For the second group in particular, there is little
point in creating a healthy fruit-based smoothie
if much of the good work is then undone by the
inclusion of artificial additives, thickeners or
other ingredients perceived by the consumer to
be unnatural. Similarly, for dairy-based smooth-
ies, fat content should be kept as low as possible,
while retaining the texture and mouth-feel of a
full-fat product.
These are just some of the reasons why we and
others in the beverage industry are so excited
about our recently-launched PromOat beta glu-
can ingredient, which saw huge interest from
brands and npd departments at this autumn’s
Supply Side West and Health Ingredients Europe
shows. PromOat beta glucan is a clean-label, sol-
uble fibre from oats, and it is easy to see why it
would appeal as an ingredient to a smoothie pro-
ducer, since it combines well-recognised health
benefits with strong functionality in the context
of a totally natural, clean-label ingredient.
The health benefits of oats have long been
understood and awareness of them amongst con-
sumers is high. However, some consumers do
not like the taste of oats, while others do not
have the time or facilities to prepare fresh por-
ridge in the morning. PromOat allows manufac-
turers to overcome these problems by
incorporating the health benefits of oats into a
smoothie without the oat taste, colour or graini-
ness. At Biovelop we have achieved this through
the development of a patented, chemical-free
separation technology, which allows us to sepa-
rate out the constituents of the oat. In this way,
PromOat remains free from insoluble oat fibre
and oat protein, the components which in the
past have compromised the taste and aesthetics
of oat-based drinks.
EFSA and FDA approved
Oat beta glucan soluble fibre is one of the very
few ingredients to be approved by both EFSA
and the FDA for health claim purposes for the
maintenance of healthy blood cholesterol levels.
In addition, it is a prebiotic for digestive system
health and there is considerable anecdotal evi-
dence to support its use as a creator of satiety in
weight management products.
PromOat also has functional properties which
are especially attractive to an npd department; in
particular, its ability to add smoothness, body
and mouth-feel to a smoothie. Viscosity is pro-
vided by the soluble oat fibre, removing the need
to use additional thickeners and keeping the
ingredients list short and natural. Dairy-based
smoothies can benefit from its function as a fat-
replacer.
Healthy, innovative, functional ingredients,
such as PromOat, will have an extremely impor-
tant role to play in the future development of the
smoothie market. The more forward-thinking new
product development teams will identify their
potential to crossover into the mainstream
smoothie market and bring their benefits to a
wider audience. It is quite possible to foresee a
time when smoothies are used by fast-food restau-
rants as a vehicle to help counteract the negative
impact on health of their core products. I
David Peters is Director of Sales
and Marketing at Biovelop.
promoat@biovelop.com
www.promoat.com
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34
Soft Drinks International – December 2010 BEVErAGE FoCUS
S
nacking has been a powerful trend for years –
worldwide. At the same time, consumers are
paying increasing attention to their health and a
balanced diet. The Döhler’s Fruit & Vegetable
Concepts satisfy both consumer trends. They are
practical and contain many important elements
that make up healthy nutrition. The product
applications range from innovative day drinks
perfectly attuned to daytime needs and healthy
snack drinks with added benefits to natural soup
concepts. Here Döhler supplies everything from
one source: from the sensorially validated con-
cept idea to the full range of ingredients, such as
fruit juice concentrates, fruit purées, natural
flavours and health ingredients.
Modern convenience products are practical and
perfectly adapted to consumer needs. Under the
Day Snacks theme, Döhler has developed con-
cepts that provide just the right product for every
moment and occasion. Döhler Breakfast Snacks,
for instance, contain everything that makes for a
healthy breakfast. Delicious fruit juices with fruit
pieces, dietary fibre and cereals (oats and wheat
fibres), honey and vitamins ensure the day gets off
to a perfect start. Afternoon Snacks deliver the
natural kick for the ‘afternoon low’, featuring nat-
ural caffeine from guarana, fruits such as dates,
and glucose from grapes, they supply energy and
satisfy that afternoon longing for something sweet.
Döhler has also developed Evening Snacks to
complement these concepts.
naturalness meets convenience
Modern
convenience
products are
practical and
perfectly
adapted to
consumer needs,
writes Diana
Wolfstädter.
Fruit and
vegetable
smoothies
Healthy snack drinks
– with functional added benefit
Naturalness and the credibility of effectiveness
claims play a major role in the success of a func-
tional product. This was revealed in a study con-
ducted by Döhler Sensory & Consumer Science.
We place a very great deal of trust in health ingre-
dients such as vitamins. But consumers also give
the effect of dietary fibres and caffeine a positive
rating.
Döhler Healthy Fruit Snacks are a further devel-
opment of smoothies. Along with the enjoyment
of fruit, they open up a healthy added benefit to
the consumer through natural, functional ingredi-
ents, like caffeine, vitamin C, dietary fibres and
antioxidants. To beverage manufacturers these
concepts open up positioning opportunities on
the themes ‘energy’, ‘vitality’, ‘balance’ and ‘cell
protection’. Döhler Sensory & Consumer Science
has tested these new product concepts for their
acceptance by the end consumer. All four con-
cepts achieved very good results, with a prefer-
ence for the products focused around ‘balance’
and ‘vitality’.
100 % naturalness
– with that homemade taste
Alongside fruits, vegetables are an important part
of a balanced diet. The World Health Organisation
(WHO) recommends daily consumption of five
servings of fruit and vegetables to supply the body
with all key vital substances. In addition to two
portions of fruit, three servings of vegetables are
recommended – the fresher, the better.
Unfortunately, many working people lack the
time to prepare fresh meals, especially vegetables.
This is why Döhler has developed premium soups
for the chiller cabinet. They are made of 100%
natural ingredients and draw on the best nature
has to offer: high-quality vegetable purées and
pieces, spices and herbs. Döhler totally dispenses
with ‘artificial ingredients’ and taste enhancers
such as glutamate. At the same time, these premi-
um soups satisfy current consumer desires for
healthy, practical products, yet are – purely and
simply – as delicious as homemade!
From the classic, with lots of healthy tomato, to
the exotically fruity variation with coconut and
ginger, Döhler has the flavour to suit every palate.
For summery soup enjoyment, Döhler has devel-
oped refreshing chilled soup concepts. Aside
from taste diversity, Döhler premium soups,
through their different fruit and vegetable vari-
eties, offer a stunning variety of colours. I
Diana Wolfstädter is PR
Manager at DoehlerGroup.
Email:
diana.wolfstaedter@
doehler.com
www.doehler.com
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Soft Drinks International – December 2010 BEVErAGE FoCUS
B
ack in 2000 good, fresh and healthy drinks
were few and far between and consumers
were eager for something new, healthy and
refreshing. Luckily for them, that's exactly what
Zumo founder, Cathal Power, had in mind.
Cathal, an Irish native, had travelled widely
throughout North and South America and the
Caribbean during the 1980s and 1990s. He was
delighted to find juice bars throughout his trav-
els and used them regularly. Upon returning to
Ireland, Cathal set about creating Ireland’s first
juice and smoothie bar experience. While travel-
ling, Cathal noticed that although the bars in
places such as California looked great, the end
product didn’t match up. Conversely, he found
that in the likes of Brazil, the bars didn’t look so
great but the end product was delicious. He
decided to combine the funky smoothie bar
designs of California with the fantastic-tasting
juices of Brazil to create Zumo – a fun and fresh
place to get a healthy drink, made to order, from
fresh fruit and frozen yogurt (smoothies) or a
blend of fresh fruit and/or vegetables (juices).
What is a Zumo juice bar?
Zumo’s philosophy is simple. You’ll only find
natural, healthy and delicious ingredients in
each Zumo cup. A more health-conscious con-
sumer is thus offerred the perfect way to supple-
ment a balanced diet, with a super tasty treat.
But Zumo is more than simply about healthy
and tasty products. The brand is based on the
entire Zumo Experience – a combination of a
fantastic product, served by positive and ener-
getic people, in a bright and colourful environ-
ment.
with Zumo smoothies
Combining
the funky
smoothie bar
designs of
Califorinia
with the
fantastic-tasting
juices of Brazil.
Getting fresh
The Zumo difference
Unlike other juice bars, Zumo never uses con-
centrates, colourants, preservatives, pasteurised
ingredients or anything other than fresh fruit or
vegetables. All products are prepared in-house
that same day.
Wherever possible ingredients are sourced
from organic suppliers and already stocked is
organic wheatgrass, honey, peanut butter,
coconut milk, limes, vanilla pods, and much
more.
Zumo is the only smoothie bar company in
Europe using its very own fat-free pre- and pro-
biotic yoghurt. Probiotics are great for helping
the body’s natural bacteria to re-establish them-
selves within the digestive system, to reduce the
amount of harmful bacteria in the digestive sys-
tem and in turn enhance the overall health of the
host. Prebiotics actually enhance the growth and
activity of these probiotics.
Fresh
There is no comparison between the nutritional
content and taste and flavour of a concentrated,
sugar-packed drink versus a real, freshly
squeezed product from Zumo. Just follow this
check list to make sure you’re getting the real
thing every time…
Sight – Look for fresh fruit…and lot’s of it! If a
bar is going to serve fresh juice it needs to have
the raw material. Many Zumo bars go through
more than a ton of oranges alone, every week!
Sound – You should hear the juicing machine
busy at work freshly squeezing delicious juice. If
in doubt, ask to see the fruit being juiced! The
nutritional value of juice starts to decrease right
from the moment it is juiced, so ask for a freshly
squeezed juice...and watch to see where they get
it from.
Smell – You should smell the scent of citrus
and other fruits going through the juicing
machines even before you see the bar. If the bar
is sterile and has no smell of fruit, you are
unlikely to find fresh juice there.
Soft Drinks International – December 2010
37
SMOOTHIES
Many food
chains, quick
service
restaurants and
beverage
companies are
entering the
smoothie
segment, and
Zumo is thus
being pushed to
the next level –
extreme
differentiation.
New product development
Zumo has a purpose built kitchen which is con-
stantly testing various recipes, ingredients and
other concoctions. Some of these never see the
light of day; some are tested out in various pro-
motions, while others become a permanent fix-
ture on the menu.
As customers are demanding more health and
performance benefits from their beverages, Zumo
offers a refreshing palette of products that deliver
key nutrients and offer unique health properties.
All drinks can be fortified with Zumo’s nutri-
tional boosts. These 100% natural supplements,
which have been tested and produced to Zumo
requirements, provide an extra shot of goodness.
The menu currently has a choice of six boosts,
namely; Organic Wheatgrass, Energy Super-
charge, Vitamin Supercharge, Guarana, Pure
Whey Protein Isolate and Ginseng. In an attempt
to reinvigorate sales of ‘boost’ drinks, Zumo
launched its ‘Premium menu’, six recipes con-
taining a unique mix of fruit and vegetables
refined with natural health supplements, each
with its own unique benefits.
Innovation
Many food chains, quick service restaurants and
beverage companies are entering the smoothie
segment, and Zumo is thus being pushed to the
next level – extreme differentiation.
Innovation is then crucial to keep consumers
engaged in the market. As a natural evolution of
the Zumo concept, the plan calls for assembling
a retail food capability across all dayparts.
Alongside core products, Zumo offers a whole
range of healthy food such as vegeterian wraps,
fresh fruit salads, yoghurt pots, parfaits (a bowl
packed full of organic sugar-free granola, low fat
probiotic yoghurt, and fresh fruit or fresh fruit
coulis), fruit and nut bars, and a pick ‘n’ mix nut
range.
To address quieter sales during winter months,
Zumo has developed a range of delicious and all-
natural hot juices and soups. Just like our juices
and smoothies, our hot juices and soups are
blended together from scratch every single day,
using time tested recipes, as well as some unique
flavours and twists.
A juicy opportunity!
Zumo Smoothie Bars International is a happy,
healthy, growing enterprise. Since opening its
first bar in 2001, it has expanded exponentially.
Zumo is now Europe’s largest juice and smoothie
bar chain.
Currently operating in Ireland, England,
France, Scotland, Germany, Switzerland, Russia,
Greece, Hungary, Italy, South Africa, Turkey and
China, the Zumo International plan is to aggres-
sively grow the brand throughout Europe and
further afield, repeating the success experienced
thus far.
The key to Zumo’s success is that it has grown
organically, recognising the needs for the market
as it reached each new level of development and
adapting the brand to meet those needs.
In the past 12-18 months alone, Zumo made its
first foray into four new markets – Italy,
Germany, Turkey and China. It also expanded in
many of its existing markets.
The development strategy is simple. Partners
are identified in target markets, who are equally
dedicated to maintaining the strength of the
brand. Two types of franchising agreements are
used, a Single Licence Operator (who runs a bar
in a territory already up and running) or a
Regional Developer, who purchases the rights to
run Zumo in a particular territory.
With the franchise system, Zumo continues to
develop the business through high calibre people
investing their own money and building a busi-
ness with the potential for excellent profits.
Cathal Power is confident that with the enthusi-
asm, determination and experience of the fran-
chisees, coupled with their commitment, hard
work, and will to succeed, Zumo will continue
to be a company that is a highly respected force
within the food retail industry.
Location, location, location
Sites sought are those with the highest footfall.
That means positioning Zumo bars in malls, city
centres and transport hubs, bringing the healthy
brand to those that need it most – people on the
go, with busy lives who want something fast,
healthy and convenient. From grand, café-style
bars to boutique grab-and-go kiosks, Zumo offers
customers the same level of service and the same
standard of product. I www.zumojuicebar.com
38
Soft Drinks International – December 2010 ConSUMErS
A
s part of a continuous cycle of consumer
research, in May of 2010 Tate & Lyle com-
missioned an independent research company,
Illuminas, to conduct a significant quantitative
study among European and American con-
sumers.
Europe research
The goal was to assess current attitudes towards
health and eating and how consumers’ behaviour
was influenced by these attitudes. The research
particularly focused on whether consumers pay
attention to the ingredients of the products they
consume, and in particular their attitudes toward
sweeteners.
This overview presents a sample of selected
findings from the study. While individual country
data was collected, the average scores for the five
countries are shown for simplicity. In addition, for
brevity some observations reflect only a portion of
an entire question that was asked. Tate & Lyle has
additional findings from the study which may be
shared with customers as appropriate.
A majority of Europeans pursue
healthy habits
Like many consumers around the world, European
consumers, on average, actively try to manage
their health, with over half claiming to manage
their weight and almost three quarters claiming to
follow a balanced and healthy diet.
When looked at by country, however, it is clear
that there are significant differences in how differ-
ent nationalities pursue healthy lifestyles.
Most Europeans read package labels
But not all look at the same things. Consistent
with an interest in managing their health, a huge
majority of European consumers read ingredient
labels or nutrition facts.
On average, half or more European consumers
look at calories, sugar or fat, and almost half look
at the ingredients list. Consumers in different
choice and choices
Two recent
studies, one in
Europe, and the
other in America,
offer interesting
insights into
consumer
preferences.
Attitudes and
behaviour
countries, however, demonstrate major differ-
ences in the level and nature of things they look
for on labels.
Europeans generally feel that children’s
products contain too much sugar
Not surprisingly, a large proportion of parents
across Europe think that childrens’ products con-
tain too much sugar. The figure is comparable
among non-parent adults.
Reflecting an interest in managing their health,
a majority of Europeans are interested in low calo-
rie versions of food or drinks, provided they do
not have any difference in taste or texture.
A significant percentage of adults
restrict certain ingredients
Well over half of Europeans restrict intake of cer-
tain ingredients, including fat, sugar and salt. On
an individual country basis there are some inter-
esting differences.
For example, a significantly greater than aver-
age proportion of Italian consumers restrict intake
of these ingredients; in the UK there is less preva-
lence of restrictions.
When choosing products for children,
many parents select lower calorie options
In separate comparisons, parents were shown the
ingredients and nutritional information of two
reduced-calorie formulas of a juice drink with a
full-calorie version.
In both cases, parents convincingly preferred
the reduced-calorie version over its full-calorie
counterpart, at generally a 2-to-1 margin.
Tate & Lyle – helping to meet
the needs of consumers
The research discovered that, overall, Europeans
are increasingly aware that they can actively take
part in managing their health. They show a grow-
ing interest in making smart decisions in food and
beverage choices.
High on the list of consumer concerns is the
level of sugar contained in products, both for
adults and children. This is leading to consumers
checking labels more frequently for ingredients When choosing products for children, many parents select lower calorie options.
Soft Drinks International – December 2010
39
ATTITUDES AND BEHAVIOUR
and nutritional information.
Sucralose is a no-calorie sweetener that works
both as a way to reduce sugar while retaining all
the great sweet taste that consumers demand and
as an alternative to current no-calorie sweeteners.
Consumers find sucralose a very appealing sweet-
ener in products for adults and children. It offers
a valuable solution for manufacturers seeking to
meet consumers’ health needs while delivering
excellent-tasting products.
US research
In a separate study in the US, Tate & Lyle has been
tracking consumer and parent attitudes since
2004. As part of that ongoing programme, in May
2010 it commissioned Illuminas to conduct the
next phase.
Background: the obesity epidemic is
growing, but Americans want change
Over the last 20 years the rate of obesity has
increased dramatically in the United States.
Obesity (Body Mass Index > 30) among adults
aged 20-74 has increased from 13.4% in 1960 to
over 34% in 2008. Today 48 of 50 States have obe-
sity rates that exceed 20% (CDC 2010).
The growth of obesity among school-aged chil-
dren is also startling. Since 1966 the percentage of
children between the ages of 6 and 11 who are
obese (BMI > 30) has grown from approximately
4% to almost 20%. Additionally, one in three
children is overweight with a BMI > 25 (The
National Health and Nutrition Examination
Survey, 2010, Sponsored by CDC).
Parents choose lower calories
regardless of ingredients
When selecting products for their children, par-
ents have three variables to juggle: taste/desirabil-
ity, nutritional value and cost.
To address these three issues, manufacturers
adjust their formulations with nutritive and non-
nutritive sweeteners. The goal is to create a
healthy profile using sweeteners that are accept-
able to parents, without adversely affecting taste
or cost.
Comparing labels
Parents were asked to compare one of four
reduced-calorie chocolate milk ‘Nutrition Facts’
labels to a full-calorie reference label and to select
their preference. The four comparison labels were
‘optimised’ for reduced calories by using various
combinations of natural and artificial sweeteners.
Parents overwhelmingly chose one of the opti-
mised drinks, and their preference was driven
almost entirely by calorie count; 87% of parents
would consider buying the optimised chocolate
milk drink.
The amount of calories the beverage was
reduced by appeared to play a significant role in
preference. A difference of 10 calories per serving
didn’t impact change in preference, but at 30 calo-
ries or more the preference was pronounced –
regardless of whether the reformulation included
sugar, high fructose corn syrup, or a no-calorie
sweetener.
Purchase intent increases with
consideration of childhood obesity
When put into context of childhood obesity, three
out of five parents who would buy optimised
chocolate milk, would continue to be interested if
it included a high intensity sweetener (HIS) that
would help lower caloric intake.
But more important, 40% of parents who cur-
rently avoid HIS in childrens’ products could be
persuaded to change their minds if they were con-
vinced that it helped to lower childhood obesity.
Lower calories are more important to parents than
avoiding certain types of sweeteners.
Conclusion: consumers place a higher
priority on benefits than ingredients
Obesity has reached epidemic proportions in the
US. Healthy eating and exercise are needed to
reverse the trend in adults as well as children. The
overwhelming percentage of Americans are aware
of the problem and are actively searching for ways
to improve their lifestyle and eating habits.
When faced with a label at the point of pur-
chase, parents that read labels are more likely to
prefer products with lower calories four to one.
And when placed into the circumstances of child-
hood obesity, purchase interest in reduced calorie
formulations increases significantly.
By reformulating products to lower calories
through reduced sugar content you are demon-
strating support for tackling obesity. Offering
more reduced calorie choices for consumers and
their families is not just good for the health of
obese Americans, it is good for business as well.
The trend is clearly pointing toward lower calorie
foods and Tate & Lyle’s expert research and devel-
opment team is available to help reformulate your
products to reduce sugar and calories. I
Established in 1865, Tate & Lyle is a world-
leading manufacturer of renewable food and
industrial ingredients. It uses innovative tech-
nology to transform corn and sugar into value-
added ingredients for customers in the food,
beverage and pharmaceutical industry, among
others. It is a leader in sweeteners, having dis-
covered sucralose, and has developed expert-
ise in starches, sugar refining, value-added
food and industrial ingredients and citric acid.
It maintains an investment in leading edge
research, consumer insights and product
development capabilities for its valued part-
ners.
American
parents’ desire
for healthier
eating habits is
clearly evident
in how
ingredient
labels impact
their purchase
intent.
Like to know how consumers in
your country have responded?
Email:enquiries@tateandlyle.com
for the full report details.
www.tateandlyle.com
40
Soft Drinks International – December 2010 FILTERS & FILTRATION
T
here are a number of stages in the production
of soft drinks where depth filtration plays an
important role. We asked leading UK depth filter
manufacturer, Carlson Filtration Limited about
the latest developments in the field. Before look-
ing at these, it’s worth reviewing the role of depth
filters in making soft drinks.
Sugar syrup filtration
Preparing sugar syrup for soft drinks manufacture
often involves filtering syrups from varying sugar
sources and the degree of previous refinement
will determine the type of filtration needed.
For high quality syrups, a simple one-stage fil-
tration step will often suffice to produce the fin-
ished product. Usually this can be achieved using
an all-cellulose depth filter sheet, a good example
of which is Carlson’s high strength EE 3.0H grade.
In some unrefined syrups however, there may
be a significant level of impurities and finished
drink quality requirements will demand their
selective removal, possibly combined with
decolourisation of the syrup.
Traditional treatment in such circumstances
has often involved using powdered activated car-
bon. One feature of this method is that the activat-
ed carbon has to be removed, often using a filter
support sheet pre-coated with kieselguhr in a fil-
for soft drink manufacture
Michael
Sidebottom
takes a look at
recent
developments.
Depth filtration
ter press. For customers still employing this tradi-
tional treatment, Carlson has devoted a lot of
effort in the development of the W2N support
sheet. This included carrying out trials using
many different resin combinations and varying
manufacturing conditions to arrive at the opti-
mum sheet. For the soft drinks manufacturer this
means less frequent filter sheet changes, with
attendant cost savings and productivity improve-
ments.
For syrups that have been decolourised using
powdered activated carbon in suspension, an
additional polishing filtration step is often needed
to produce bright, clear syrup.
Single step solution
The good news is that for some of these syrups it
is often possible to achieve finished product
colour and clarity requirements in a single step
using an activated carbon impregnated filter
sheet, eliminating the costly and inconvenient
handling of powdered carbon. Carlson offers its
range of CarlCarb sheets for this duty.
In some fruit syrups, however, there may be as
much as 0.8% by weight of impurities and some
of these syrups will still require the traditional
two-stage process. So whether a particular syrup
requires this traditional treatment or could move
to the more efficient one-stage CarlCarb filter step,
there will be a depth filter sheet to suit.
New developments
Before looking at the latest developments, let us
look at how depth filtration sheets work, as the
schematic opposite shows:
Screening - physical screening or sieving at the
depth filter sheet surface removes larger particu-
late matter (shown as larger orange particles).
Entrapment and Absorption – Finer particles
are trapped within the depth filter sheet structure
(shown as smaller orange particles).
Adsorbtion – Sub-micron particulate matter
and ionic materials are selectively adsorbed by
the electro-kinetic properties of the carbon source
chosen for each application (shown as white par-
ticles).
Carlson Filtration has just completed an 18
month development programme which included
examination of the adsorptive properties of acti-
vated carbons derived from different original base
structures and sources, using three tracer impuri-
ties i.e., iodine, methylene blue and molasses. Section through a typical Carlson CarlCarb depth filtration sheet.
Carlson’s 16" CarLent Filter Module.
Soft Drinks International – December 2010
41
DEPTH FILTRATION
These are widely used in the activated carbon
industry and characterise the distribution of
micro, meso and macro pores, respectively, in
turn measuring the adsorption capability for vari-
ous molecular size contaminants.
The results predict the adsorption rates and par-
ticle size ranges that can be removed by the differ-
ent base carbon structures.
In addition to the primary function of impurity
removal by adsorption, there are three main cus-
tomer requirements to bear in mind; obtaining the
required purity, achieving maximum flow rates
and maximising filter sheet life. The main chal-
lenge is to find the optimum between these
parameters for individual customers. As a result
of the recent development programme, Carlson is
able to advise customers how to select the most
appropriate carbon type and filter sheet size and
format for their individual application, as the
charts opposite illustrate:
The applicability of the four activated carbon
base structures to remove the three tracer impuri-
ties is shown for both 12 and 16 inch lenticular
depth filter module formats, as well as for 40 and
60 cm filter sheets. The weight of activated carbon
in the module is shown in kilogrammes, along
with the depth filter sheet surface area in square
metres presented to the filtrate.
Depth filter sheet formats
In order to cater for the wide variety of depth fil-
tration applications and regimes used in the
industry, along with most manufacturers Carlson
offers its sheet range in a host of sizes and formats.
The range is available in a variety of individual
depth filter sheet sizes to suit different filter press-
es, ranging from 20cm x 20cm right through to
100cm x 100cm. Alternatively the range is avail-
able in CarLent lenticular module format.
The CarLent lenticular module format comes in
either 12 or 16 inch diameter modules.
Carlson has put a lot of time and effort into the
development of these modules to achieve an
increased number of filter batch cycles before the
module has to be replaced, with resulting lower
product losses in the spent module.
The latest designs also provide the flexibility to
accommodate a far greater range of different filter
media; from lighter, thinner types right through to
denser, harder grades, thus expanding the range of
filtration applications. I
Carbon
12"
lenticular
16"
lenticular 40cm sheet 60cm sheet
Type
Kg
carbon M2
Kg
carbon
M
2
Kg
carbon M2
Kg
carbon M2
ALN 0.9 l.8 l.8 3.6 0.08 0.l6 0.l8 0.36
AN l.08 l.8 2.l6 3.6 0.l 0.l6 0.23 0.36
ACN l.4 l.8 2.8 3.6 0.l2 0.l6 0.27 0.36
OCN l.4 l.8 2.8 3.6 0.l2 0.l6 0.27 0.36
Carlson Filtration Limited
Butts Mill
Barnoldswick
BB18 5HP
Email: sales@carlson.co.uk
www.carlson.co.uk
Carlson is able to advise customers how to select the most appropriate carbon type and filter
sheet size and format for their individual application.
Subscribe today!
to receive your monthly copy of SDI
email: subscriptions@softdrinksinternational.com
or call +44 (0)1202 842222
42
Soft Drinks International – December 2010 FILTERS & FILTRATION
M
icrofiltration is the removal of suspended
particles and bacteria in liquids in the
approximate range of 0.1 – 100 microns and in gas
down to 0.01 micron. The technique may be
applied for the purposes of clarifying, pre-stabilis-
ing or sterilising products, ingredients and ancil-
lary fluids for both quality and food safety
purposes. This article looks at some microfiltra-
tion techniques that can be adopted at various
points of manufacture within the bottling plant
and provides selection criteria for different filter
formats and their interrelation with other purifica-
tion techniques. It also provides readers with
some design considerations when considering the
various options for filtration within their process.
Standards within the production, packaging
and distribution of non-alcoholic beverages are
continually rising. Emphasis on improving
process uniformity leads to competitive advantage
through enhanced product quality and a long-
term reduction in production costs. This is espe-
cially true for those producers wishing to expand
across international boundaries where increased
shelf-life of exported product is a probable
requirement, consistency of product produced
under licence is a goal and where food safety stan-
dards may differ from those of the home market.
The degree of stability that the product requires
is dependent upon its final destination and on the
expectations of the consumer that it is aimed at. In
achieving these aims, the challenges to producers
include the management of the production
processes, their associated costs and their impact
upon the environment. Therefore, the selection of
the technique to achieve its desired purpose must
be the most cost effective and efficient method to
hand.
What is microfiltration?
A filter can be defined as: ‘A porous mass or medi-
um that removes particles in suspension from a
fluid that passes through it.’
Microfiltration is concerned with the filter’s
ability to remove particles from 100 to 0.1 microns
in liquids and down to 0.01 micron in gas
(1 micron = 1/1,000 millimetre, often designated
by µm). At the lower end of this scale, the require-
ment is primarily to remove bacteria. At the high-
er end, the filter is usually clarifying the fluid for
visual effect or to protect downstream processes.
The limit of visual detection for a single particle is
generally accepted as 40 microns. The average
diameter of human hair is 100 microns.
The performance of a filter can be defined by
some key characteristics, namely:
Retention – to what efficiency will it remove
different sized particles?
Capacity – how many particles will it remove
in the production of
carbonated soft drinks
Peter riddell
discusses format
criteria and
interrelation
with other
purification
techniques.
Microfiltration
before it blocks?
Flow characteristics – what size of filter is
required to achieve the desired flow within
acceptable pressure limits?
Stability – will the filter resist mechanical and
physical damage during its use?
Cost – are the capital and running costs eco-
nomically viable?
One final characteristic that is often omitted is
the filter’s ability to remove species other than
those suspended in the fluid. In applications such
as pharmaceutical preparations, this may be
important to ensure that the filter medium does
not adsorb the active ingredient, reducing its con-
centration in the final product. In beverages,
incorrect selection of filter media can affect prod-
uct consistency through change of colour or
flavour, or can result in shortened lifetime of the
filter due to the internal surfaces of the porous
medium becoming clogged.
Stabilisation
Preparation of beverages for packaging should
ensure the absence of pathogenic species as well
as preserving or enhancing the products’ sensory
qualities for subsequent storage and distribution.
The ability of beverages to withstand deleterious
change can be categorised into physical, chemical
and biological stability. Physical effects are those
that result in formation of haze or sedimentation
of precipitate. Chemical instability manifests itself
in undesirable flavour change due to molecular
interactions. Biological stability is impaired by
the action of organisms that have the potential to
produce flavour defects, odours or precipitates
during the processing and storage of product.
However, presence of any micro-organisms,
whether or not they cause change in the products’
characteristics or are harmful, is still undesirable,
as their presence may be an indication of a degree
of non-control of the process.
Stability can be influenced through every stage
of the production process, but physical and chem-
ical changes are more a result of ingredients com-
pared to biological issues which are influenced
both by impurity of the ingredients as well as by
contamination due to hygiene issues. There are a
number of methods that may be used throughout
the production process to arrive at a comfortable
degree of security in terms of shelf life of pack-
aged product. Typically, physical and chemical
Soft Drinks International – December 2010
43
MICROFILTRATION
stability are addressed by concentrating on the
make-up of the product and the precursors that
may influence its properties. This is achieved by
either forcing the change to take place sooner than
it would otherwise occur, or by removing one or
more of the components responsible for the insta-
bility. Oxygen can play a large part, magnifying
the likelihood of instability and leading to staling
flavours. Oxygen presence also increases the pos-
sibility of microbiological contamination, which
is managed through hygiene procedures (preven-
tion of infection) and removal of micro-organisms
before they proliferate into numbers that can
cause problems.
From this discussion, it is clear that stabilisa-
tion is not a discrete operation within the overall
production process. It is a gradual progression of
procedures aimed at optimising the removal of
undesirable content at each stage of production.
The stabilisation process begins with the selection
of raw materials and water source. Ground water,
highland spring water and domestic supplies will
probably require very different treatment prior to
blending or direct packaging. In functional and
flavour ingredients, a small change in pH in either
direction can lead to a significant change in solu-
bility and consequent potential to produce haze.
Thought too must go to ancillary liquids and gases
involved during the process. Rinse water, carbon-
ation and nitrogen blanketing must not be the
pathway for the ingress of spoilage organisms. For
these reasons, more than one stabilisation tech-
nique may need to be applied. This means that
techniques that may be competitive in some
applications may be complementary to one anoth-
er in others and a multi-barrier approach makes
complete sense.
General applications of microfiltration
Microfiltration applications, and in particular
those associated with cartridge filters, can be cat-
egorised into three general areas – clarification,
pre-stabilisation and sterilisation.
The first can be described almost exclusively as
the removal of particulate, primarily to improve
the visual quality if the product itself is being fil-
tered, but also to provide a first stage of microfil-
tration to protect finer downstream filters in
liquid and gas streams. The particulate encoun-
tered may be naturally present in incoming water
and ingredients. However, it is often debris from
upstream processes – scale and deposits from
lines and fittings, precipitates ‘thrown’ during
storage of the product or its ingredients, partially
dissolved additives or specific powders and gran-
ules that have been used as pre-treatment filters or
adsorbents.
Pre-stabilisation is the process of microbiologi-
cal control for short periods. Products or ingredi-
ents that are to be transported or left in finished
storage for days rather than hours prior to packag-
ing can be prone to physical and microbiological
change. Pre-stabilisation should be capable of
complete removal of algae, moulds and yeasts and
reduction of numbers of spores, cysts and bacte-
ria. For short storage periods, this level of filtra-
tion should be sufficient to prevent
microbiological deterioration.
Sterilisation is defined as the removal or killing
of all living organisms. A definition exists in the
pharmaceutical industry that defines a 0.2 micron
sterilising filter. No such definitions exist within
the beverage industry. Instead, the performance of
the filter has to be defined by the required quality
of the product. This may be recognised by food
safety regulations such as drinking water stan-
dards, or by the producers’ internal quality speci-
fications.
Specific applications of microfiltration
Water The most obvious applications are for the
liquids which go to make up the product. Of
these, in the bottling plant, water receives the
most treatment. The specification of the water at
each point of use (eg blending, bottle rinse, gener-
al plant) dictates the final grade of filtration that it
must receive. Its source (eg ground, surface,
municipal) dictates the pre-treatment required.
Due to water’s excellent solvent properties, its dis-
solved mineral content varies considerably
around the world as does the risk of it containing
other impurities. Municipal treatments such as
the addition of chlorine add to the range of con-
tent, so water almost invariably requires multi-
barrier treatment. This may include sand, carbon,
flocculation, ion exchange resin, reverse osmosis
and a host of other treatments. So microfiltration
is always expected to compliment and enhance
these other techniques. Examples include:
• General clarification of incoming water to
protect downstream storage and processes.
• Protection of reverse osmosis and nanofiltra-
tion membranes to prevent premature blockage.
• Clarification prior to ultraviolet irradiation to
enhance its efficiency.
• Guard filtration after to protect against glass
and particulate entering the blender.
• Validated removal of microorganisms such as
yeast, pathogens and spores as dictated by food
safety or internal quality standards.
The filters may be required to operate in con-
junction with chemical additions either dosed
continuously into the water or used regularly for
the purpose of sanitising the process lines and
equipment.
Continued overleaf
The
performance
of the filter
has to be
defined by
the required
quality
of the
product.
44
Soft Drinks International – December 2010 FILTERS & FILTRATION
1
3
4
5
7
8
9
10
11
12
13
14
15
16
6
18
2
17
17
17
Liquid ingredients By comparison, other liq-
uids are usually microbiologically stabilised
either naturally (eg 60 brix sugar solution does not
support microbial growth) or by use of preserva-
tives (eg in flavourings). Microfiltration therefore,
is usually employed only for clarification in these
cases. However, care must be taken that dormant
spores are not present and that the liquids are pro-
tected from contamination from the environment
at later processing stages.
Gases There is a need to ensure that this re-con-
tamination does not occur from contact with
process and ingredient gases. This may include
the polishing of carbon dioxide to ensure that
gaseous impurities and contaminants fall within
specifications for the beverage gas. Also com-
pressed air treatment to ensure compliance with
ISO-regulated moisture, oil and particle levels. All
gases that come into contact with product or
ingredients should also be sterilised either in-line
or through the use of vent filters on tanks.
Steam There is a general need to ensure that
steam used on product contact surfaces complies
with culinary standards. From a filtration point of
view, this requires particulate removal, but from
an overall approach also requires that the steam is
produced in a safe manner using additives that are
suitable for the steam’s intended use.
Filter selection and system design
Table 1 provides some examples of filter products
from the Parker domnick hunter range. The final
selection should be based on the balance of per-
formance against cost, taking into account all
those defining parameters that were discussed at
the beginning of the article. With an emphasis on
reducing water and carbon footprints, some
accepted practices for filter design are now being
questioned. It is becoming more essential that
engineering, quality, production and environmen-
tal functions should work together with the filter
supplier to review current processes and standard
operating procedures and ensure that new sys-
tems are designed to find the right balance of cost
and function. I
Parker Hannifin Ltd.
Parker domnick hunter process
division.
Phone: +44 (0)191 410 5121
Fax: +44 (0)191 410 5312
Email: dhprocess@parker.com
www.domnickhunter.com/food
andbeverage
Microfiltration
– continued
Reference AppIication
TypicaI fiIter type
(Parker domnick
hunter)
Retention (microns)
TypicaI Range for fiIter type
1 Ìncoming water clarification PEPLYN MAX 10 - 40 1 - 100
2 Ìncoming water cyst removal CRYPTOCLEAR 0.6 - 1 0.6 - 1
3
Pre-RO & NF membrane water
clarification PEPLYN 0.2 - 5 0.6 - 100
4 Treated water clarification PEPLYN 1 - 20 0.6 - 100
5 Pre-UV water clarification PEPLYN 5 0.6 - 100
6 Blending and rinse water guard PEPLYN 1 0.6 - 100
7
Blending and rinse water pre-
stabilization PREPOR 0.5 - 1.5 1 - 100
8 Blending and rinse water sterilization BEVPOR 0.2 0.2 - 1.2
9 Sugar clarification PEPLYN 1 - 40 1 - 100
10 Syrup clarification PEPLYN 1 - 40 1 - 100
11 Carbon dioxide polishing PCO2 adsorptive adsorptive
12 Carbon dioxide sterilization TETPOR 0.01 0.01 (gas), 0.2 (liquid)
13 Nitrogen generation MAXÌGAS adsorptive adsorptive
14 Nitrogen sterilization TETPOR 1 - 100 0.01 (gas), 0.2 (liquid)
15 Compressed air treatment OÌL-X Evolution 0.1 0.1
16 Compressed air sterilization TETPOR 0.01 0.01 (gas), 0.2 (liquid)
17 Tank vent sterilization TETPOR 0.01 0.01 (gas), 0.2 (liquid)
18 Steam clarification Steam Filters 1 - 5 1 - 20
TabIe 1 - AppIication areas for microfiItration
THE GLOBAL BEVERAGE INDUSTRY MONTHLY
Essential information for decision makers
in more than 100 countries
DRINKS DESIGN & DEVELOPMENT • INGREDIENTS • PROCESSING • PACKAGING • MARKETING • DISTRIBUTION
WATERS • JUICES & NECTARS • RTD TEAS & COFFEES • DAIRY • ENERGY • SPORTS • FUNCTIONALS • CARBONATES
4 Soft Drinks International – September 2009
Europe
INDUSTRY NEWS
Buoyant first half
for Nichols
THE UK soft drinks group Nichols plc which
comprises two divisions - soft drinks and dis-
pense systems - has reported a strong per-
formance for the six months to 30th June
2009.
Sales rose 28% to £37.5million, giving pre-
tax profits up 34% to £4.3million; the
interim dividend was raised 8%.
John Nichols, Non-Executive Chairman,
said: “Despite the economic doom and
gloom, we have had an exceptionally strong
first half – which makes this success even
more pleasing. We expect that we will con-
tinue to grow during the second half and for
the full year, we anticipate that profits will be
ahead of last year and also ahead of current
market expectations.”
The Vimto brand has performed particu-
larly well. In the UK it grew by 13.4% during
Symrise on steady
course
THE international flavour and fragrance com-
pany Symrise AG reports it has held its
ground well in the first half of 2009 despite
difficult market conditions. In a declining total
market, the group achieved stable sales.
Although its earnings position was affected by
high raw material prices as well as restructur-
ing and integration expenses, Symrise gener-
ated an EBITDA margin of 17.3%.
Dr Heinz-Jürgen Bertram, Symrise’s Chief
Executive Officer, explained, “Symrise has per-
formed well in a still difficult market environ-
ment. We implemented a number of
restructuring measures in the first half of
2009 and are already beginning to see the
first results. However, the full effect of these
measures will not be felt until the beginning
of next year. The adjusted EBITDA margin of
over 20% in the second quarter demon-
strates that Symrise is operationally in good
shape.”
Sales rose from €676.0 million to €685.1
million in the first six months. This represents
an increase of 1% compared to the strong
prior-year period.
Globally, in South America sales grew by
15%; in North America, the acquisitions made
in the previous year contributed significantly
to sales, which grew 31%; and in the Asia-
Pacific region, sales increased by 5%. The
EAME region, which proportionately has the
highest sales, continued to be adversely
affected by the recession in major sales mar-
kets as well as continued customer destocking
during the first half. Here, sales fell by 10%.
Can plant closes in
Russia
FOLLOWING an assessment of the current
and future market for beverage cans in Rus-
sia, Rexam Beverage Can Europe & Asia has
decided to cease all production at its
Dmitrov plant near Moscow at the end of
the high season.
Volumes in the Russian beverage can
market have reduced significantly owing to
the first half, against a total soft drinks mar-
ket that decreased by 1.9% for the same
period (AC Nielsen 26 weeks to 13th June
2009). Sales of carbonated Vimto were up
14.8%, with sales of still Vimto up 12.5%.
Internationally, sales of Vimto increased by
22.6%. Vimto continues to grow in Africa
and on a like-for-like basis in the Middle East.
First half sales into the Middle East benefited
from increased product shipments compared
to 2008, in order to build local stocks ahead
of the month of Ramadan.
Water sales
improved
MARIENBAD Waters (MW) of Czech
Republic last year lost almost CKr12.7million
but that was actually an improvement from
the loss of CKr14.8million in 2007. The finan-
cial results of this mineral water producer
were published in its most recent annual
report.
In year 2006, according to this report, the
MW shareholders voted that the producer go
into liquidation. As a result, its bottling plant
was closed down. Its new owner called Surtec
resumed production after a lapse of 12
months.
The company, based in the west Bohemian
spa town of Mariánské Lázne (better known
abroad under its German name Marienbad),
was founded in 1995. At present, it makes
three brands of mineral water, namely Aqua
Maria, Excelsior and Rudolfuv pramen; the first
comes in either carbonated or still versions,
the second can be both natural and flavoured
(eg with orange, lemon and linden blossom)
and the third has thanks, to its calcium and
magnesium content, positive healing effects.
the effects of the global economic reces-
sion. As Rexam’s strategy has always been,
and continues to be, to match its capacity
to market requirements, ceasing production
at the plant was seen as the logical deci-
sion.
Customer requirements for cans and
ends will be met by Rexam’s other Russian
plants where there is sufficient capacity to
meet any foreseeable volume levels.
Dmitrov’s can lines will be mothballed while
its end making equipment will be installed at
Naro Fominsk, says the company.
NEXT month, Breast Cancer Awareness
Month, Welsh natural mineral water pro-
ducer, Ty Nant, will be auctioning a collection
of its iconic crimson red and cobalt blue
glass bottles in aid of the Pink Ribbon Foun-
dation. These are no ordinary Ty Nant glass
bottles, as five of them have each been dec-
orated by one of the UK’s most dynamic
fashion designers.
These unique ‘Pink’ artworks will be auc-
tioned on eBay’s charity site with bidding
opening on 13th October. The designers
include, Ben de Lisi, Elspeth Gibson, Hamish
Morrow and Justin Oh. All the bottles will
come with a certificate of authentication.
Ty Nant has been an ongoing supporter
of the Pink Ribbon Foundation, producing a
special pink charity version of its PET bot-
tles, with money from the sale of each bot-
Bottle auction for
Pink Ribbon
tle going to the Pink Ribbon Foundation. For
more information on the auction visit
www.tynant.com.
Ben de Lisi’s creation and Justin Oh’s design.
www.chr-hansen.com
Naturally, it makes sense to me
Chr. Hansen offers makers
of beverages, sweets, ice
cream and dairy products
around the world a complete
palette of premium quality
natural colours. Our products
come with a professional
partnership ensuring our
customers the very best
technical solutions, consulting
and inspiration. Our offerings
help our customers develop
products with a healthy and
natural appeal.
Chr. Hansen’s colours are natural by nature.

We say: why use artificial colours when nature can do the job?

Consumers around the world say:
We want the best for our children and natural is best.

It’s common sense, really.

Colours that make sense™
lesterol, aid in weight
loss and improve heart
health according to
http://www.acaiberry.org.
"Like the blueberry
and the blackurrant
berry before it, the acai
is a rich, dark-coloured
super fruit that is
packed with nutritional
value," said Mark Saur,
President and Founder
of Old Orchard Brands. "The challenge for the consumer has been how to reap the health benefits of the fruit while keeping calories and sugar intake low. The Healthy Balance line was designed specifically to address that challenge, and the new Pomegranate Blueberry Acai fits perfectly with a healthy lifestyle and diet." All 13 Healthy Balance varieties are pre- servative-free, contain no artificial flavours or colourings and are fortified with 100% of the daily requirement of vitamin C. The product is sweetened with real fruit juice and Splenda no-calorie sweetener, allowing for a sharp reduction in sugars, carbohy- drates and calories compared with some 100% fruit juices. A portion of all proceeds from all Healthy Balance sales goes to the Juvenile Diabetes Research Foundation.
Soft Drinks International – September 2009
27
26
Soft Drinks International – September 2009
PRODUCTS
PRODUCTS
Juices & Juice Drinks
Send your news to:
news@
softdrinksinternational.com
Juice giving
energy
USAThe latest addition to the Minute Maid Enhanced line of chilled juice drinks, Minute Maid Strawberry Kiwi-flavoured juice drink, combines Yerba Maté and real fruit juice offering consumers a natural energy boost. “Minute Maid is constantly looking for new ways to meet the needs of health-con- scious consumers,” said Mike Saint John, President Minute Maid Business Unit. “Minute Maid Strawberry Kiwi with Yerba Maté is a delicious juice-based natural energy beverage with the trusted great taste for which Minute Maid is known.”
The Minute Maid
Enhanced juice and juice
drinks line includes:
Pomegranate Blueberry
flavoured 100% juice
blend (five juices with
Omega-3/DHA and four
other nutrients to help
nourish the brain and
body); Pomegranate
Lemonade and Pome-
granate Flavoured Tea,
(both with antioxidant
vitamins C and E); and
Minute Maid Heart Wise
Orange Juice with plant sterols to help lower cholesterol. Minute Maid Strawberry Kiwi will be available nationwide in the brand's distinc- tive premium 59 fl oz PET bottles. The launch is being supported by a fully inte- grated marketing programme.
Acai addition
USA Old Orchard Brands has introduced an acai berry blend to its Healthy Balance line of Fit for Your Lifestyle reduced-sugar juices. The drink blend Pomegranate Blue- berry Acai features just 29 calories per 8 oz serving and is available at major grocery stores nationwide.
The acai berry's new-found popularity is linked to a nutrition profile that includes vitamins B1, B2, B3; vitamin E, vitamin C, phosphorus, calcium, potassium, fibre and protein. These properties may reduce cho-
Taste and goodness
Slim new look
EASTERN EUROPE Coca-Cola has re- launched its entire Cappy Juice and Nectar portfolio in Bulgaria and Romania, in new Elopak Slim cartons. The Cappy portfolio in Bulgaria comprises classic, premium and functional juices and nectars. The Cappy Classic and Cappy Premium ranges have been re-packaged in the Elopak Slim 1 litre carton, and the functional range – Cappy BodyTime – has been re-launched in Elopak Slim 750ml carton.
This is the first Elopak Slim package to be launched in Eastern Europe. Coca-Cola made its selection following extensive con- sumer research in 2008 which evaluated shapes and the functionality of beverage cartons. Consumers called the Slim both innovative and unique. When asked to rate it on a scale of 1 to 5 in terms of being convenient to hold, 86% selected the high-
Go digital
UK Vimto has launched the first digital elements of its ‘Seriously Mixed Up Fruit’ campaign through the brand’s new con- sumer website to drive further sales in the teen market. A branded game entitled ‘High Dive’ and a UGC electronic greeting card – can be found on the Vimto website (www.vimtoco.uk) and can be sent on to friends and family.
Both the game and the e-card feature the ‘Seriously Mixed Up Fruit’ characters from the TV and radio advertising campaign and their on-going desire to get mushed together to create the fruity and distinctive Vimto taste. The e-card enables players of 'High Dive' and visitors to the Vimto web- site to send a funny personalised message to friends and family featuring the talking fruit characters who dare recipients to press a button that will splat them.
Skills campaign
UK Robinsons Fruit Shoot launched a major campaign this summer encouraging 8 year-olds to ‘get the juice’ - learning and practising fun mental and physical skills, The ‘What’s your juice?’ skills campaign aimed to inspire children in the playground, showcasing cool new skills they can have a go at and giving them tips on everything from keepie uppies to beat-boxing, from skipping to the latest craze ping cup or hula hooping to body popping. The website www.fruitshoot.com hosted the ‘Fruit Shoot Skills Player’ where children could find out anything and everything about fun things to learn and do, regularly updated with ‘how to’ videos of cool new skills to learn that children can watch on their computer then try out for themselves.
Activity included a new TV campaign which featured youngsters under the age of 13 with particular skills talents, to encourage, said Britvic “kids to get out there, have a go and discover what their juice is.”
To further highlight skills for primary school children, Fruit Shoot co-funded a new factual entertainment programme for kids, hosted by children TV favourites Zoe Salmon and Nigel Clarke, ‘Skillicious’, which was aired on CITV throughout the summer holidays.
est levels of 4 and 5. Similarly 94% of respondents rated the Slim highly on qual- ity of liquid flow when pouring, indicating fewer spills and splashes thanks to the larger cap.
Emma Hunt, Senior Brand Manager at Vimto, said: “These highly creative digital elements mark the next stage in the Vimto brand’s £5 million marketing push this year. Vimto recorded the most successful month in its 101 year history following the launch of the ‘Seriously Mixed Up Fruit’ campaign. The addition of the new digital elements aims to build on this milestone by gaining more share of our target teen audience.”
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UK Aimed at family consumption, a new fruit juice has been launched promoting the health giving and flavoursome properties of Montmorency cherries. Called Cherrygood the makers say the Mont- morency cherry contains power- ful disease fighting antioxidants which have been linked to heart health benefits that reduce inflammation, total cholesterol and belly fat.
Cherrygood is available nation- wide in two varieties - Original Cherry and Cherry and Berry a blend of blackcurrant, raspberry, blackberry and blueberry. All ingredients are 100% natural with no added sugar, additives, or preservatives.
PO Box 4173 Wimborne BH21 1UT United Kingdom Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com
More than 100 years of reporting to the
non-alcoholic beverage industry...
Originally founded in 1873 as the Mineral Water &
Allied Trade review, Soft Drinks International has been
reporting on, and reporting to, the global non-
alcoholic beverage industry for more than 100 years.
From drinks design, through ingredients, processing,
packaging, marketing and distribution, SDI remains
focused on all aspects of the trade, and trusted by
decision-makers worldwide.
• Industry news • Product news
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For further information visit:
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46
Soft Drinks International – December 2010 SLEEVInG & PrInTED FILMS
at Ceisa Packaging
Sustainability
is at the
forefront of
the company’s
development
programme,
according to
David Haig.
A green revolution
no technical or visual compromises. A film that
performs the same, if not better, than a thicker
product has led the biggest brands all over the
world to put their trust in the company’s creden-
tials in film down-gauging. The amazing progress
made with film thickness reduction is largely
thanks to Nano’Clear. A unique formulation com-
bined with state-of-the-art equipment has rede-
fined what is possible with printed shrink film.
Alongside Nano’Clear, customers are able to visu-
alise their environmental savings as Ceisa
Packaging has developed the Carbon’Slim simula-
tor. With this tool, customers can accurately cal-
culate their footprint reduction when they choose
to down-gauge with Ceisa Packaging.
Recy’Clear
In recent years, Ceisa Packaging has been investi-
gating the use of recycled materials to develop
special shrink film formulations. However, the
key requirement of any product development
within Ceisa Packaging is that no sacrifice in the
performance of the film can be made. Therefore,
the introduction of Recy’Clear, a printed shrink
film using 25% recycled materials, was the result
of many hours of analysis and large investments.
Several years ago, the company purchased a new
piece of equipment in order to recycle its own
waste. This impressive bit of kit enables the com-
pany to transform its waste into PE granules that
can be used in the manufacturing of its shrink
film. As a result, Recy’Clear uses 25% recycled
and 75% standard PE. According to in-depth
analysis, customers using Recy’Clear will be able
to reduce their carbon footprint by an amazing
20%. Ceisa Packaging sees this product playing a
key role in the coming years as the demand for the
use of recycled materials grows.
Oxo’Clear
The launch of Oxo’Clear several months back was
a significant milestone and testament to the excel-
lent work of the Ceisa Packaging R&D team over
the past few years. Oxo’Clear is a printed shrink
film that is 100% oxo-biodegradable. Using a stan-
dard PE resin and creating a film that looks and
performs the same as all other products, con-
sumers will now be buying a film that will fully
A
s corporate social responsibility continues to
play a key role in the strategies of global
brands all over the world, it is up to their suppli-
ers to bring innovative ‘green solutions’ to the
table and one of the primary sectors to come
under scrutiny to boost its environmental cre-
dentials is the packaging industry. International
brand owners are continuously looking to cut
their carbon footprint to hit their ambitious envi-
ronmental targets and to demonstrate to con-
sumers their commitment to sustainable
development.
Ceisa Packaging, a supplier of flexible packag-
ing to the beverage industry has put sustainability
at the forefront of its development programme and
continues to bring innovative ecological solutions
to its customers. It is a leading European supplier
of printed shrink film, shrink and stretch sleeves,
and wrap around labels. As a pioneer in the flexi-
ble packaging industry, the company has 50 years’
experience to call upon and is putting this to good
use in tackling the growing demand for environ-
mentally friendly packaging. The company’s
unique Carbon’Slim programme is now at the
heart of its corporate strategy and has enabled
Ceisa Packaging to offer a wide range of eco-solu-
tions.
Ultra’Slim
Doing more with less seems like a strange philos-
ophy. Nevertheless Ceisa Packaging swears by this
in leading the way in printed shrink film thick-
ness reduction. The company’s Ultra’Slim pro-
gramme is the cornerstone of its strategy in
bringing the most innovative solutions to its cus-
tomers. Substantial investment in R&D and state-
of-the-art extrusion lines has enabled Ceisa
Packaging to reduce film thickness to a remark-
able 25µ! This cutting-edge programme allows
customers to slash their packaging consumption;
resulting in large economical and ecological sav-
ings. What continues to amaze Ceisa Packaging’s
customers is that this ultra lightweight film makes
Soft Drinks International – December 2010
47
A GREEN REVOLUTION
degrade in five years. The introduction of a pro-
oxidation additive into the formulation will begin
to break down the films molecular structure after
a standard two year shelf life. Over the next three
years as the film is subjected to heat and stress,
the film will begin to degrade and will have fully
bio-assimilated by the end of the fifth year. As this
process has no adverse effect on the surrounding
eco-system, it is only a matter of time till all inter-
national companies turn to biodegradable packag-
ing solutions.
Green’Source
Alongside research into recycled materials and
oxo-biodegradable solutions, Ceisa Packaging
recently began studying the possibility of shrink
films using renewable resources. Green’Source is
a printed shrink film that uses 35% plant-based
materials, a resin that is derived from wheat.
Consequently, this product will eliminate 35% of
standard petrol-based resins and replace them
with a renewable alternative, slashing customer’s
carbon footprint by an incredible 25%. The use of
renewable resources will almost certainly be a
necessity in the future, therefore developing this
type of product will put Ceisa Packaging in a
strong position, as the demand for sustainable
packaging solutions continues to grow.
SPS stretch sleeves
Alongside Ceisa Packaging’s shrink film range, the
company offers both shrink and stretch sleeves; it
believes that its brand new stretch sleeve, SPS, is
the future of the sleeving industry. Compared to
traditional shrink sleeves, SPS is an alternative
that offers both financial and ecological savings to
its customers. Initially SPS uses PE rather than
PVC or PET and is therefore three to five times
cheaper than shrink sleeves. Furthermore PE is a
much less dense material and recyclable, which is
crucial as customers aim to minimise their pack-
aging consumption. Additional savings are on
offer when the sleeve application process is taken
into consideration. SPS is applied using no heat
in a simple mechanical process, as the sleeve is
stretched onto the container rather than shrunk
using a heat tunnel. Over the period of a year, cus-
tomers will substantially reduce their energy use.
The green credentials of SPS will make it the
number one sleeving solution in the years to
come.
Flexo HD
Ceisa Packaging is a vertically integrated com
pany and therefore not only manufactures the PE
shrink film and sleeves, it takes care of the print-
ing on the same production site. About five years
ago, the company made the conscious decision to
become a 100% flexographic printer. This has
enabled the technology to be mastered and has
resulted in the launch of Flexo HD in 2010. Print
quality will now be boosted to an unprecedented
175dpi, which is double the industry Flexo stan-
dard. Ceisa Packaging is delighted with the deci-
sion to concentrate on the development of
flexography as it is certainly a much more sustain-
able process compared to rival printing technolo-
gies. From print plate engraving through to the
printing process itself, the ecological savings are
impressive. Plate engraving is a solvent free
process using high definition laser technology.
Throughout the process, there is a 50% reduction
in greenhouse gas emissions compared to
rotogravure and a 60% reduction in use of non-
renewable energy. To be in such an advanced
position with Flexograhy, Ceisa Packaging can
rest assured that it has chosen the greenest option.
The green revolution
It is clear that sustainable development plays a
part in every aspect of Ceisa Packaging’s work, as
the company strives to bring the most innovative,
cost-effective and environmentally friendly solu-
tions to its customers. Staying proactive is how to
succeed in any industry, but to be in a position to
offer customers such an extensive range of sus-
tainable options will lay the foundations for a
prosperous and successful future. I
David Haig is Key Account
Manager at Cieisa Packaging.
Email: d.haig@
ceisa-packaging.com
www.ceisa-packaging.com
48
Soft Drinks International – December 2010 MArKET AnALYSIS
Soft drinks
performance in
2010 compares
very favourably
with that
of other
commercial
beverages,
reports richard
Corbett.
C
anadean’s third Quarterly Beverage Tracker of
the year points to a temperature-fuelled surge
in East European soft drinks sales in that quarter.
Such was the impact of the tropical summer con-
ditions that Canadean consultants on the ground
now anticipate a 5% jump in the region’s soft
drinks volumes by the end of 2010; at the end of
the second quarter this forecast was a more mod-
est one of 2%. The market does however remain
below 2008 levels, highlighting the severity of
the downturn in the region.
The results are undoubtedly a source of com-
fort to soft drinks operators, but the improvement
remains far from uniform. If you discount
Poland, Russia and Turkey then quarter three
results were actually down. Canadean monitors
confidence levels in the drinks industry and con-
fidence is actually deteriorating in Bosnia-
Herzegovina, Croatia, Romania and Slovenia.
This contrasts with the influential Russian mar-
ket, where stakeholders in the drinks business
are upbeat. Historically, a healthy Russia, which
accounts for more than a quarter of the region’s
soft drinks consumption, has a positive knock-on
effect for neighbouring markets further down the
line. The hot July and August created a number of
problems in Russia, but the conditions also
encouraged a quarter three jump in soft drinks
sales of as much as a third!
Falling sales
Where confidence is falling so are soft drinks
sales, no more so than in Romania which contin-
ues to struggle to adjust to the crippling post-
financial environment. The soft drinks market in
Romania is expected to shrink by nearly 10% this
year. The government’s austerity measures have
triggered numerous strikes, demonstrations and
political disputes that have suppressed demand
and pushed the country into chaos. Bulgaria too
continues to be gripped by uncertainty as soft
drinks volumes are set for an 8% reversal.
Bosnia-Herzegovina, Croatia, Lithuania and
Slovenia are also set for big drops this year.
Growth
However in the important Turkish market, the
GDP growth of 5-7% predicted for the year is
reflected in a soft drinks forecast of double-digit
advance. Turkey has been boosted by a good
tourist season prompted by the strong euro; many
Europeans are drawn by the good value holidays
now on offer. Poland too has a spring in its step;
the hot summer contributing to an impressive
predicted 6% soft drinks rise in 2010.
Unemployment in Poland is coming down and
the economy is set for growth as well.
The legacy of the great downturn of 2008 and
2009 in East Europe, as in other parts of the
world, has been the increased penetration of pri-
vate label products. Current estimates suggest
that such products are performing in line with or
better than the overall market in every country
market in the region, with the exception of
Turkey and Macedonia. Private label producers
have taken the opportunity to raise their presence
during the difficult times, and this will be a last-
ing issue to contend with for suppliers of branded
soft drinks. East Europeans are becoming more
and more acquainted with the private label con-
cept and private label is now well and truly estab-
lished in the region.
2010 performance
The soft drinks performance in 2010 compares
very favourably with that of other commercial
beverages. The 5% projected rise in soft drinks
this year contrasts with a drop in alcoholic drinks
sales of 1-2% and a small loss by the dairy drinks
category. The slight increase in hot drinks is prob-
ably related to the recessionary conditions; hot
drinks are often the most economical form of
refreshment. In many parts of Eastern Europe the
recession may have encouraged home production
of alcoholic products denting the prospects for
the commercial alcoholic categories.
Of the major soft drinks categories, packaged
water and carbonates have driven much of the
growth this year. Between them they account for
nearly three-quarters of the region’s sales and
in East Europe
Patchy recovery
East European soft drinks sales are on the up after a hot summer.
Source: Canadean
Soft Drinks International – December 2010
49
EAST EUROPE
inevitably their performance is generally in line
with that of soft drinks in East Europe as a whole.
Last year saw carbonates drop by 7% and pack-
aged water by 4%; this year Canadean experts
anticipate 5% and 7% growth respectively.
Packaged water may be more immune to down-
turns because some consumers in the region will
switch to carbonated water as a low cost alterna-
tive to carbonates.
Juice
What will be of considerable relief to those
involved in the juice category is the return to
growth of this relatively premium category. East
Europeans deserted the juice category during the
tricky times; having grown by 8% in 2007, sales
dropped by 7% in 2008 before plunging by
almost a quarter in 2009. The 4% predicted rise
this year will be warmly received by the industry.
The juice market is a very good gauge of the mood
of the region and this has been borne out by the
strong Russian performance so far, and the dou-
ble digit losses seen in Romania and Bulgaria.
Many consumers leaving the juice category
will downgrade to nectars – the lower juice con-
tent of nectars means that they are often con-
sumed as a lower cost alternative to juice. As a
result, nectars sales held up reasonably well in
2009 and this year sales are expected to record a
marginally worse performance. Similarly squash-
es/syrups offer good value and are resilient in
recession; they were only one of the two soft
drinks categories to record growth in 2009.
Perhaps surprisingly, the other was the super pre-
mium energy drinks category. Energy drinks did
however see growth tumble from 66% in 2007 to
just 4% last year; this year the category is expect-
ed to return to double-digit growth. Energy
drinks, at less than 1% of the region’s soft drinks
volumes remain very niche. Sports drinks are
even more marginal accounting for just 0.1% of
total soft drinks volumes, but are expected to
increase this year as well, but by just 3%.
Tea
Iced/rtd tea drinks have attracted a reasonable
following in the region, with per capita averaging
out at more than 3 litres, but reaching much high-
er levels in Croatia, Poland, Czech Republic,
Hungary, Poland and particularly Slovenia. The
category historically flourishes in good weather
and after dropping by 10% in 2009 is expected to
bounce back with an 8-9% rise this year boosted
by the heat in July and August.
Last quater
Canadean’s Quarterly Beverage Tracker’s results
are of course still provisional but, with three-
quarters of the year gone, should provide a rela-
tively authentic view of the market in 2010. We
are now in the last quarter of the year, a period
that as a rule generally accounts for one-fifth of
East Europe’s volumes. While nothing can be set
in stone, it seems inevitable that even with some
markets still behaving erratically, the buoyant
Russian market will ensure the region as a whole
generates a healthy surplus in 2010.
Under the latest conditions, Canadean fore-
casts a 2-3% rise in fourth quarter soft drinks
sales to help the year to a reassuring 5% increase
vs 2009. Hopefully, 2011 will bring more stabili-
ty in some of the more turbulent East European
markets and the soft drinks market can return to
pre-crash levels. I
Hot drinks still make up 45% of the volume in East Europe.
Source: Canadean
Much depends on the packaged water and carbonates market which dominate the East
European soft drinks market.
Source: Canadean
Richard Corbett is a Strategic
Analyst at UK-based Canadean
Ltd, the leading global
beverage research consultants.
Email:
richard.corbett@canadean.com
©
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50
Soft Drinks International – December 2010 DEVELOPMENTS
Packaging
www.softdrinksinternational.com
Aseptic PET line
gets go ahead
SIDEL has obtained final technical accept-
ance of the first aseptic PET complete line in
Germany, equipped with a Combi Predis for
dry decontamination of preforms. Since June
the aseptic line for flavoured teas in light-
weight 0.5 and 1.5 litre bottles has been up
and running at the Hauser plant.
Hauser Weinimport GmbH, a family run
company, chose PET as the packaging mate-
rial for its range of preservative-free
flavoured teas (Eis Tee) in 2009. An aseptic
solution ensures product sterility without
altering its organoleptic and microbiological
characteristics. The teas can be sold at
room temperature and carry a shelf life of
about one year.
The Combi Predis guarantees 100%
decontamination of the preforms with
hydrogen peroxide vapour (H2O2), which
means that there is no water consumption
and minimal chemical use. With 100% sterile
bottles.,TCO (total cost of ownership) opti-
misation and the environmental benefits of
Predis also played an important role in
Hauser’s choice.
“The choice of Predis wasn’t very difficult
to make,” said Hauser. “By decontaminating
preforms with H2O2, we chose to use a
system that has been well established for
several years. From an economical point of
view, dry decontamination technology, when
compared with conventional technology, sig-
nificantly lowers costs related to chemical
and water consumption, as well as decreases
waste water. Predis is truly unique and much
simpler than traditional aseptic solutions.”
The Combi technology, which combines
blowing, filling and capping functions for PET
bottles in one machine, along with Predis
dry decontamination of preforms, offers
Hauser many preform lightweighting possibil-
ities: just 15 grammes for 0.5 litre bottles
and 29 grammes for the 1.5 litre format.
Package lightweighting is achieved by pre-
form decontamination and the absence of
conveyors between the blow moulder and
the filler.
The Sidel line is also equipped with the
innovative layer formation system, Axo-
Smar t. Entirely modular and automated,
Axo-Smart handles packs by rotation and
translation and can process all types of sec-
ondary packaging. The possibility of managing
any new pallet pattern with software is a
great advantage for this bottler, whose main
distribution channel is hard discount, which is
extremely demanding in terms of flexibility.
This line also includes an Aidlin 24 cap
feeder, a Rollquattro F15 labeller, a TSM2
CPL shrink wrapper, Pal-Kombi palletiser, all
of the conveyors (bottles, packs, palettes)
and two AQ-Max accumulation tables.
The project proved to be complex
because of the small space available for line
installation. With the need to rationalise
space, Sidel’s equipment and line design
know-how have proven their effectiveness.
The combination of a line concept centred
on the ergonomics and compactness of the
Combi Predis.
A further demand was the very tight
deadline to start marketable production. The
aim was to start shipping the first orders in
June for the start of the summer season. In
late April, two and a half months after the
start of installation, the first aseptic validation
was performed, which meant that produc-
tion of tea in the 0.5 litre format could
begin in late May for market release. Then,
the line had to produce at the required
speeds – 18,000 bph for the 0.5 litre bottles
and 12,000 bph for the 1.5 litre format.
Glass investment
wrapped up
UK glass manufacturer Beatson Clark has
commissioned a new pallet shrink wrapping,
shrouding and strapping machine, to speed
up the packing process and also become
more time and energy efficient.
“One of our primary considerations
when sourcing the new machine was the
environmental and health and safety creden-
tials,” said Tim Swetnam, Beatson Clark
Production Manager. “This machine, manu-
factured by OMS (Italy) and installed by its
UK agents Gordian Strapping, was especially
attractive due to the reductions in time and
costs it provides us with and the safety fea-
tures to protect our employees.”
On entering the machine each pallet is
automatically scanned and the type of
The installation has proved successful: Combi efficiency of more than 92% and zero machine
downtime for the end of line.
The machine produces a better quality of
shrink wrapping and a more stable pallet for
transportation to the customer.
wrapping it requires is ascertained. This can
be tailored to individual customer require-
ments as appropriate. Options include
strapping, fusion shrouding for standard bulk
palletised products, or non-fusion shrouding
for polythene brick-packed products.
The investment cost the Rotherham-
based manufacturer £410,000 and forms
part of an ongoing maintenance and invest-
ment programme. The next stage includes a
new piece of inspection equipment that is
currently under trial on one line. This
vision-based machine inspects the side, top
and base of the container, as well as dimen-
sions. It has stress detection and a multi-
camera set-up to identify any cosmetic
defects. Doing the job of three machines, it
is efficient and will provide an even better
quality of inspection. Once the trials are
complete, the plan is to roll out the invest-
ment across all lines in the business.
Soft Drinks International – December 2010
51
PACKAGING
Barrier PET resins
on show
INVISTA, one of the world’s largest inte-
grated polymers and fibres producers, dis-
played its portfolio of barrier PET packaging
resins at last month's Brau Beviale, held in
Nurnberg.
Highlights of the stand were PolyShield
resin, a monolayer PET barrier resin that
meets the shelf life and barrier requirements
of oxygen-sensitive food and beverages, and
OxyClear barrier resin, a new crystal clear
oxygen ingress barrier tailored for oxygen-
sensitive beverages, such as juices and teas.
PolyShield resin features an oxygen and
passive carbonation barrier when combined
with MXD6. This resin provides outstanding
clarity for tinted bottles. PolyShield
resin/MXD6 blends can be processed on
standard PET preform and bottle manufac-
turing equipment. Invista says this technology
provides a cost-effective solution to brand
owners that need high-barrier PET bottle
packaging to protect and differentiate their
products.
OxyClear barrier resin is based on the
reliable and proven PolyShield resin plus an
Private labels
stand out
THE Americas Division of Crown Holdings
Inc highlighted how metal packaging can
help private label brands boost shelf appeal,
enhance functionality and achieve sustainabil-
ity goals at PLMA’s 2010 Private Label Trade
Show held last month in Chicago.
“Continued growth and competition in
the private label sector have placed exacting
demands on packaging in terms of perform-
ance, quality, convenience and value,” said
Ray McGowan, President of Crown’s Ameri-
cas Division. “No material better meets this
broad range of needs than metal packaging
because it balances innovation with good
economics thanks to its premium feel and
manufacturing efficiencies.”
Featured on Crown's stand were the lat-
est decorating and printing techniques, such
as Crown’s Pictoris high quality print for
beverage cans which produces sharp images
along with novelty finishes such as Soft
Touch, Pearlescent and Colour Change that
boost the tactile and visual properties of
metal packaging.
Shaping and forming technologies also
offer distinction. Unusual and eye-catching
forms impart a premium feel across cate-
gories and help products stand out, whilst
technologies that complement marketing
activities (i.e. promotional messaging and
instant win campaigns) and engage con-
sumers in new ways include printing on the
interior of closures and promotional bever-
age ends.
Steel and aluminium are 100% recyclable
and infinitely recyclable, with no loss or alter-
ation in quality. Recycled in a true material-
to-material loop (ie, steel to steel), metals
retain their original properties regardless of
how many times they are recycled. With a
successful and time-tested infrastructure in
place across the US and EU, metal remains
the number one recycled material in the
world.
In brief…
G DuPont Packaging of Wilmington,
Delaware, has announced the call for entries
in the 23rd DuPont Awards for Packaging
Innovation, the industry’s longest running, inde-
pendently judged competition. The prestigious
international jury panel will be headed by John
Bernardo, President, Sustainable Innovations,
USA. Packaging designers, converters, con-
sumer goods producers, retailers and equip-
ment manufacturers from around the world
are encouraged to enter their new product
packaging developments. There is no fee for
entry and DuPont materials do not need to
be in the packaging structure. In evaluating
entries, jurors will consider excellence in one
or more of these areas:  innovation, sustain-
ability and cost/waste reduction. Entry forms
and guidelines are available at www.packag-
ing.dupont.com. The deadline for entries is
28th February, 2011.
G Mocon Inc of Minneapolis has received
a leadership honour from Packaging World
magazine in the inspection/testing cate-
gory. Packaging professionals were invited
to vote for favourite suppliers among
those listed in 20 packaging machinery,
materials and service categories. “We are
thrilled that packaging industry profession-
als chose Mocon as the category leader
for inspection/testing.  Our objective has
always been to set the gold standard for
package testing instrumentation and we
are pleased that our accomplishments
have been recognised,” said Guy Wray,
Marketing Manager.
OxyClear barrier resin has the equivalent clarity
as standard, bottle-grade PET in colourless
containers and can be recycled in the standard
PET stream.
oxidisable polyester. It is a polyester-based
system that contains no nylon or nitrogen.
This resin protects highly oxygen-sensitive
foods and beverages against oxygen ingress
beyond 12 months.
PLASTIC Technologies Inc is making its
oPTI lightweight foamed PET container
blow moulding process available for
dairy applications via both stock and
custom options. The process enables up
to 50% improvement in ultraviolet
barrier when compared to traditional
monolayer PET or HDPE dairy bottles.
The first stock container is 300 ml and
features a tall, square profile, with a 38
mm finish. The capability targets milk,
drinkable yogurts and other specialty
dairy products. Ideally-suited are those
with organic positioning who want
package performance attributes
without additives, says the company.
PIONEERING South Australian bottler Bick-
ford’s Australia has achieved good results
from its sustainability programme which is
overseen by a dedicated conservation com-
mittee.
One success was improving the efficiency
of the reverse osmosis process to deliver
significant savings in water, while waste water
from production has been reduced by some
40%. Energy usage has dropped significantly
thanks to fitting more efficient lighting, com-
plemented by timers.
52
Soft Drinks International – December 2010 GrEEn ISSUES
Environment
Healthy eco bottle
switch
ODWALLA, Coca-Cola's natural health bev-
erage company, has announced plans to
switch the brand's single-serve bottles to
PlantBottle packaging, HDPE made of up to
100% plant-based materials and 100% recy-
clable, in March 2011.
The new bottle will help to reduce
dependence on non-renewable resources.
For example, the potential annual CO2
emission reduction from the use of plant-
based material, instead of petroleum, to
make Odwalla's PlantBottle packaging is
equal to a saving of almost 400,000 gallons
of gas.
Alison Lewis, President, Odwalla, said:
“Doing good things for the community and
building a business with heart are core guid-
ing principles of Odwalla's vision. PlantBottle
packaging is just the latest step in our con-
tinued commitment to the environment.”
Other initiatives include Odwalla's Plant A
Tree Programme, which has planted over
300,000 trees in the last three years, and
Odwalla's Bloom Energy Fuel Cell technol-
ogy commencing at Odwalla's plant in Din-
uba, California, which reduces the plant's
carbon footprint by 35% while supplying
Support for
Canvironment
EUROPEAN Metal Packaging (Empac), the
association representing European producers
of rigid metal packaging, supported Canvi-
ronment Week, a worldwide initiative which
took place from 10th to 17th November.
The aim of Canvironment Week was to
educate and take action to raise awareness
around the sustainability of metal cans. Can-
makers from the five continents were
involved, each taking action or engaging in
activities that promote metal packaging. The
initiative was launched by Hindustan Tin
Works Ltd, India’s leading can manufacturer.  
Metal packaging has a recycling rate of
71% in Europe (source: APEAL, 2008), and
one of Empac’s main commitments is to
continue building upon this record rate.
Metal cans have unique benefits, being 100%
recyclable an infinite number of times with-
out loss of their essential properties.
Today in Europe, metal packaging achieves
recycling rates of more than 90% in Ger-
many, the Netherlands and Belgium, and
more than 80% in Switzerland and Austria.
Driving on juice
bottles
TWO Australian councils have launched recy-
cled container glass in road and path con-
struction initiatives. Both projects were
funded by the Australian Food and Grocery
Council’s Packaging Stewardship Forum which
involves many soft drinks manufacturers.
In the Sydney suburb of Bondi, Waverley
Council has used recycled glass in two road
maintenance projects. The City of Manning-
ham, in the northeastern suburbs of Mel-
bourne, laid a bicycle and pedestrian pathway
using a recycled mix of crushed glass and
crushed rock.
“Traditional pathway and bicycle path build-
ing materials are becoming scarce in some
regions,” said Charles Pick, Manningham’s
Mayor. “It makes sense to use recycled
crushed glass and crushed brick/concrete in
these applications to save the use of virgin
materials and make our pathways more sus-
tainable.”
Jenny Pickles, the forum’s General Manager,
said it was hoped the projects would demon-
strate to local councils and construction
groups that “there were sustainable and viable
alternatives in the market.”
30% of the plant's energy needs.
PlantBottle packaging consists of material
derived from molasses and sugarcane juice.
It has the same performance as traditional
HDPE and PET bottles: no differences in
shelf life, weight, composition or appearance.
The bottle can be recycled again and again
in today's recycling facilities.
THE Coles Springwater bottle range, sold
through the Coles supermarket chain in
Australia, won this year’s sustainability award,
sponsored by Carter Holt Harvey, in the
Australian Packaging Awards. These are
organised by the Packaging Council of Aus-
tralia.
The judges commented that collaboration
between manufacturer and retailer had
yielded an impressive new industry standard:
the lightest 600ml water bottle in the Aus-
tralian market.
“With a slightly taller and slender look,
this new range of lightweight bottles was
first to market under the Coles brand and
has provided significant reduction in PET
material, water and carbon footprint. The
consolidation of two process operations into
one new facility has delivered significant
environmental and commercial benefits.”
Commitment to
sustainability
Bickford’s Australia has made good environmental advances in packaging.
Bottle range
wins award
Soft Drinks International – December 2010
53
GREEN ISSUES
Send your news to:
news@softdrinksinternational.com
Five year strategy
SIG Combibloc, supplier of carton packag-
ing and filling machines, has reinforced its
commitment to the environment, with a
five year plan to achieve its ongoing envi-
ronmental business objectives.
By 2015 the company aims to increase
the propor tion of Forest Stewardship
Council (FSC)-labelled carton packs on sale
to 40% – ensuring 100% FSC-cer tified
fibres in the long term. In addition the
company aims to have reduced energy
usage by 35%, waste by 25% and CO2
emissions by 40% in its production plants.
The company recently became the first
in the beverage carton industry to achieve
continuous Chain of Custody (CoC) certifi-
cation at all its production sites worldwide,
in accordance with the standards estab-
lished by the FSC. Carton packs that bear
the FSC label provide a visual assurance
that the wood pulp fibres used to manufac-
ture the carton are continuously traceable
to responsibly managed or controlled
sources.
In October 2009 SIG Combibloc joined
the Global Forest and Trade Network
(GFTN) operated by the Worldwide Fund
for Nature, in order to actively promote
forest management that encompasses
social, economic and environmental aspects
in equal measure.
Cindy Haast, Marketing Manager for
Europe North, said: “We are continually
striving to improve both our carton packs
and production processes, to ensure our
packaging remains one of the most envi-
ronmentally friendly available.
“It has been confirmed by a series of
independent life-cycle assessments, con-
ducted by noted institutes, that car ton
packaging exhibits exceptional properties in
all the key environmental categories, and
has a comparatively small CO2 footprint.
Carton packs generate a significantly lower
environmental loading with harmful emis-
sions than, for instance, disposable PET bot-
tles manufactured using fossil raw materials.
In the category ‘Fossil Fuels Consumption’,
the environmental benefit of carton packag-
ing is even more evident.”
As a founding member of ACE-UK (the
UK Alliance for Beverage Cartons and the
Environment), the company is committed
to ensuring all its carton packs can be recy-
cled. Haast said: “SIG Combibloc carton
packs can be recycled at 85% of UK local
authorities through a bring back scheme. In
addition to this, kerbside collection cover-
age with UK local authorities is rapidly
approaching 30% and we will continue to
work with local authorities to ensure this
figure continues to increase.”
Gerber Juice Company has already
started to use SIG Combibloc FSC-labelled
carton packs in Ocean Spray Cranberry
and Blueberry products. Jonathan Duffin,
Business Development Director UK for
Ocean Spray, commented: “For us, the ori-
gin and processing of our products is of
paramount importance. This applies not just
to the fruits we use but also to the carton
packs we package our juices in.”
Green
commitments from
San Benedetto
ITALIAN mineral bottled water producer
San Benedetto Spa spelt out its commitment
to protecting the environment whilst partici-
pating in the recent Shanghai World Expo
2010. President Enrico Zoppas outlined the
projects the company has developed in col-
laboration with the Italian Ministry for the
Environment, Land and Sea. Agreements
signed in 2009 envisage a specific set of
actions for the calculation of the carbon
footprint required to reduce CO2 emissions
and create a virtuous model for the mineral
water sector.
In 2010, San Benedetto set up a voluntary
programme to use cleaner and more effi-
cient energy sources, promote the recycling
of PET bottles, reduce energy consumption
during product transport, and support envi-
ronmental projects for the neutralisation of
residual emissions in developing nations.
“The effort being made by San Benedetto, ”
said Zoppas, “ represents a firm commit-
ment for the protection of the climate and
the defence of water, a fundamental
resource for life on this planet”.
He added: “After identifying the carbon
footprint created by each productive phase
and by each product using ISO 14064, PAS
2050 methods, specific emission reduction
activities were prepared.” Such activities
include reducing the weight of the bottles,
recovering and recycling the bottles, optimis-
ing productive unit micro-climate control
systems, and the overall optimisation of the
bottling plants themselves. Specific projects
regarding tri-generation, the installation of
photovoltaic systems, compressed air pro-
duction optimisation and recovery, and the
development of 'zero kilometre' production
chains have also been established.
“In getting the programme up and run-
ning we focused on the 1 litre Easy PET
bottle format as the first product for CO2
emission neutralisation. The 2000 tons of
CO2 released by this single product were
neutralised through the purchase of VERs-
type emission credits derived from the con-
struction of a biogas recovery thermal
energy production plant in Thailand. Thanks
to this effor t, the Acqua Minerale San
Benedetto Easy bottle became the first car-
bon-neutral mineral water bottle format, and
the only one of its kind in Italy,” concluded
Zoppas.
San Benedetto President, Enrico Zoppas.
SOFT drink and other beverage bottles
have been used in construction for a long
time. But while in the past the usual means
was cementing them together for novel
‘bottle houses’, nowadays the trend is
towards recycling into building bricks.
In New Zealand, for instance, a Dunedin
entrepreneur has invented a process for
converting plastic bottles and many other
types of plastic packaging materials into
10kg bricks suitable for landscaping walls
and potentially for building low-cost houses
Inventor Peter Lewis and his supporters,
which include the Dunedin City Council,
have been looking at possibilities for using
the compacted bricks in the Pacific Islands
where tropical cyclone and tsunami shel-
ters could be a feasible application.
Lewis initially developed his process in
Queenstown about a decade ago but
failed to sell the concept at the time,
despite attempts in the United States. Ear-
lier this year the prototype machine was
reactivated with help from a council grant,
funded from the Ministry for the Environ-
ment’s waste levy.
In Uganda, a village development associ-
ation has reintroduced the age-old bottle-
building process, filling mineral water
bottles with soil, tying them firmly and
bringing them together with sand, mud and
cement. As well as houses, the Butakoola
Village Association for Development, in
Uganda’s Kayunga district, has built a toilet
block and a water tank. Ironically, the asso-
ciation’s biggest problem is sourcing suffi-
cient recycled stock for its bottle-brick
project.
Building with
recycled bottles
54
Soft Drinks International – December 2010 PEOPLE
Human Resources
PepsiCo has announced that Sanjeev Chadha,
Chairman & CEO of PepsiCo’s India Region,
is to take charge as Chief for the Middle East
& Africa with effect from 1st January 2011.
He will also be a member of the PepsiCo
Executive Committee.
Manu Anand will succeed Chadha as Chair-
man & CEO, PepsiCo India Region. He moves
from Thailand, where he was CEO for South
East Asia, responsible for the foods and bev-
erages business in the region. A further key
appointment in the India Region is that of
Varun Berry as CEO of PepsiCo’s foods busi-
ness in India.
PepsiCo has also announced the appoint-
ment of Timothy P. Cost to the newly cre-
ated position of Executive Vice-President,
Global Corporate Affairs, effective 1st
December. Cost will report to PepsiCo
Chairman and CEO Indra Nooyi, and be
responsible for strengthening and protecting
PepsiCo's corporate reputation and strategi-
cally aligning its communications, public policy,
foundation, investor relations, global health
and agricultural policy and regulatory agendas.
GCI Nutrients USA, a worldwide ingredi-
ent supplier to the dietary supplement, food
and beverage industries, whose headquarters
are in Foster City, California, has appointed
Catherine Sabbah as Purchasing Manager. 
Royal DSM NV, the global Life Sciences
and Materials Sciences company headquar-
tered in the Netherlands, has announced that
Chris Van Steenbergen will succeed Paul Jar-
rell as Executive Vice-President Corporate
Human Resources. He will report to Feike
Sijbesma, CEO and Chairman of the Manag-
ing Board of DSM.
Reading Scientific Services has announced
APPOINTMENTS
Clockwise from top left: Andrew Manship,
Susanne Doring, David Hoover, John A. Hayes,
Manu Ananad and Sanjeev Chadha.
Sponsored by:
Make a splash in
the drinks
industry
that Dr Bob Hagan is the new Managing
Director of Reading Scientific Services Ltd.
His appointment coincides with Jacinta
George becoming Associate Director, Spe-
ciality Sciences. Jacinta previously held the
role of Commercial Director at RSSL. Simon
Flanagan, formerly Head of Speciality Analy-
sis, has moved to a new role of Senior Con-
sultant, Food Safety.
The European Vending Association (EVA)
has appointed Susanne Döring as the Brus-
sels-based association’s new Regulatory and
Marketing Affairs Officer.
Swisslog (UK) Ltd, global provider of inte-
grated logistics solutions for warehouses and
distribution centres, has appointed Andrew
Manship as Managing Director and Head of
its Europe2 Region. He will relocate from
Sydney, Australia to the UK where he will
also oversee the business units in Belgium,
The Netherlands, Australia and New
Zealand.
Joe Wiggetman has recently been pro-
moted to General Manager of Nestlé Waters
North America Inc's Earth Brands portfolio,
consisting of the Re-Source and Keeper
Springs brands.
Ball Corporation has announced that John
A. Hayes will become Chief Executive Officer
of the corporation effective January 2011
Board of Directors meeting, when R. David
Hoover retires as an active employee after
more than 40 years with Ball. Hoover has
been Ball's CEO since 2001. He has been a
member of Ball's Board of Directors since
1996 and will remain its Chairman.
nordic head
THE Finnish Federation for the Brewing and
Soft Drinks Industry has appointed Elina
Ussa as its new Managing Director.
Ussa, who will also serve as the head of
public affairs at the Finnish Food and Drink
Industries' Federation, previously worked as
a special advisor to ministers at several min-
istries, in the National Coalition Party's
(NCP) Parliamentary Group and in the
NCP's political group in the European Par-
liament.
Funding support
UK food and drink employers looking to
drive up the skills of their workforce can be
met halfway in the funding stakes thanks to a
successful £multi-million bid by Improve.
Improve, the food and drink sector skills
council, has been successful in securing a proj-
ect worth £4.2 million based on funding 50%
of the cost of training employees in the food
and drink industry. Employers will match the
remaining 50%.
The Joint Investment Programme is
designed to bring together private and public
investment into 50-50 match-funded plans to
support training and skills development in
areas key to economic recovery and future
growth. Improve’s successful bid for the pro-
gramme secures ring-fenced funding for
learner places and allows Improve to buy the
skills employers want and use its own training
providers.
Food and drink employers who want to
take advantage of the matched funding for
employee training are being urged to get in
touch with Improve’s sister organisation, the
National Skills Academy for Food and Drink
Manufacturing, which will be responsible for
delivery.
The programme will only be delivered by
training providers which are approved by the
National Skills Academy for Food and Drink
Manufacturing.
www.softdrinksinternational.com
Soft Drinks International – December 2010
55
PEOPLE
56
Soft Drinks International – December 2010
DECEMBER DECEMBER
2nd – 4th
International Food & Drink Expo India
Paragti Maidan
New Delhi
India
www.indiafooddrinkexpo.com
13th – 15th
Dubai Drink Technology Expo
Dubia International Convention and Expo
Centre
Dubai
UAE
www.drinkexpo.ae
JANUARY JANUARY
6th – 8th
Everything About Water Expo
Bombay Exhibition Centre
Mumbai
India
www.eawater.com
27th – 29th
Taste
Bombay Exhibition Centre
Mumbai
India
www.taste-expo.com
FEBRUARY FEBRUARY
7th – 9th
The Packaging Conference
Aria Resort
Las Vegas
USA
www.thepackagingconference.com
11th – 12th
Packtech
NEC
Birmingham
UK
www.easyfairs.com
INDIA
UAE
INDIA
INDIA
USA
UK
Events Diary
9th – 11th
China Drinktec
Guangzhou International Convention and
Exhibition Centre
Guangzhou
China
www.chinadrinktec.com
9th – 11th
Sino-Pack
Guangzhou International Convention and
Exhibition Centre
Guangzhou
China
www.chinasinopack.com
13th – 16th
IFE
ExCel
London
UK
www.ife.co.uk
13th – 16th
Pro2Pac
ExCel
London
UK
www.pro2pac.co.uk
14th – 15th
MEAPET
Cairo
Egypt
www.cmtevents.com
15th – 17th
CFIA
Parc des Expositions Rennes Aeroport
Rennes
France
www.cfiaexpo.com
CHINA
CHINA
UK
UK
FRANCE
EGYpT
16th – 19th
Anfas Food Product
Antalya Expo Center
Anatalya
Turkey
www.anfas.co.tr
16th – 19th
Biofach
Nuremberg Messe
Nuremberg
Germany
www.biofach.com
19th – 22nd
Sapore
Rimini Fierra
Rimini
Italy
www.saporerimini.com
27th – 2nd Mar
Gulfood
Dubai International Convention
and Exhibition Centre
Dubai
UAE
www.gulfood.com
27th – 2nd Mar
Ingredients Middle East
Dubai International Convention
and Exhibition Centre
Dubai
UAE
www.ingredientsme.com
MARCH MARCH
1st – 4th
Foodex Japan
Makuhari Messe
Tokyo
Japan
www2.jma.or.jp/foodex/en
ITALY
TURKEY
GERMANY
UAE
UAE
JApAN
Send your trade event details to:
events@softdrinksinternational.com
Soft Drinks International – December 2010
57
FroM THE PAST
jazz groups had played him in with his own sig-
nature tune: 'When the Saints go Marching In',
Pepsi organised a police-escorted parade
through the city, which took an hour and was
watched by an estimated 100,000 people.
Employees at a rival bottling plant left their
machines to cheer as 'Satchmo' drove by.
In Lagos and Ibadan he opened new Pepsi-
Cola bottling plants and made speeches. In
Kano, where he played his last Pepsi spon-
sored concert, he was accorded an honour,
normally only bestowed upon visiting royalty –
an audience with the Emir who rules over this
1,000 year-old city and its territory with a
population of 7 million Moslems.
And, as a final gesture to the international
reputation of this youngest of 60 year-olds, the
Emir left his palace that same evening and
took his place with 15,000 of his subjects to
hear 'Satchmo' give a performance that had
them dancing in the aisles.
Uniformity desired
Mr John Kinsey, technical secretary of the
Food Technology Assn., of Victoria, has
recently pointed out that many bottlers do
not always realise that the official term 'food
additives' includes such 'vital' ingredients of
soft drinks as flavours, emulsifiers, colours,
antioxidants, preservatives and stabilisers. As
new additives are constantly coming forward
the health authorities are wary of permitting
their use in foodstuffs, but every time any
previously permitted additive is deleted from
the allowed list, users are caused untold
inconvenience. Thus, with colours, a stabilised
list for all States would be of great benefit. A
Food Additives `Research Project is being
mooted and one of the aims is to press for
“uniform regulations covering soft drinks, cor-
dials and allied products.” I
legitimate trade be, say, in London, in Kent
and Sussex, and in Wales, if our British
authorities followed this example?
There are American States where they
make it a law, in New York or Pennsylvania,
for instance, under which, if a man uses
another man's bottles, he can be fined 50
cents a bottle for even the first offence.
Upon the selection of bottles
“I want,” writes a well-known bottle maker,
“to sound a note of warning against the use
of the abnormal bottle. By abnormal bottle I
mean the odd or fanciful shape. These odd-
shaped bottles are hard to make, and
increase very much the probability of break-
age. Do not ask us to exceed the limit of
practicability in the matter of putting extra
glass in a bottle. The desire on your part to
have 1 oz. bottle which will look as large as
the other fellow's 2 oz. bottle has caused our
bottle manufacturers no end of trouble and
expense and has resulted in their being
placed on the market numbers of ill-shaped,
ill-proportioned monstrosities, not deserving
the name of a bottle. Choose the reasonable
and natural, rather than the unpractical and
unreal.”
Mr Churchill's Bill – its new character
– our duty
We shall have to keep a watchful eye upon
Mr Winston Churchill's Shops Bill. At present
it is like Mahomet's coffin, hung up between
heaven and earth. That it will again make its
appearance in the House of Commons is,
however, certain. How far, then, will it differ
from its original character? Will the exemp-
tions we had anticipated in the interest of
our trade be again conceded? It must not be
forgotten that Mr Churchill has announced
that he intends to remodel the Bill in many
respects, and that in particular the provisions
as to Sunday-closing are to be recast, and the
list of exempted trades to be reconsidered.
Upon one thing the organised mineral water
trade must in this connection inflexibly and
emphatically insist.
We must again demand the free and
unrestricted right to sell our beverages on
Sundays in shops for consumption either on
or off the premises. In his original Bill, Mr
Churchill omitted the words, in dealing with
the Sunday sale of refreshments, which Mr
Herbert Gladstone's Bill contained – “for
consumption on the premises;” and this very
omission indicated that he had been
impressed by the representations we had
made that any such a restriction would be a
grave penalty upon our trade, and an irritat-
ing and irksome inconvenience to the public...
A hint for British authorities
The Department of Health in Chicago has
recently been conducting an investigation of
bottled carbonated beverages and a leading
Chicago paper said: “Six factories making bot-
tled carbonated waters and beverages were
ordered to be closed, and two others were
ordered to make changes in equipment or
method, by the Health Department today, as
a result of an investigation covering several
weeks.”
Where would certain of the rivals of the
Latest output figures
The output of UK soft drinks in the first nine
months of 1960 was less than 1% down on
the corresponding output in 1959 despite this
year's bad summer weather.
This is revealed by the latest output figures
issued by the Ministry of Agriculture, Fisheries
and Food.
In the nine months, the output of uncon-
centrated soft drinks was approx. 10 million
gallons down representing a fall of 6%, while
the output of concentrated soft drinks was
approx. 1.5 million gallons up representing a
rise of 5%.
Looking at the July-September quarter sep-
arately, however, the effect of the weather
during those months becomes clear and it
was the good output achieved during the first
half of the year that has resulted in the mod-
est overall fall in the first nine months.
Output of unconcentrated drinks in the
third quarter of 1960 was 16 million gallons
or approx. 21% down on the corresponding
figure in 1959, while concentrated drink out-
put was nearly 2 million gallons down repre-
senting a fall of about 16.5%
In the first nine months of 1960, total soft
drinks output in terms of ready-to-drink gal-
lonage was 324,536,000 gallons compared
with 327,277,000 gallons in the first nine
months of 1959. Given a reasonable Christ-
mas season, therefore, the Industry's total out-
Sourced by Stewart Farr
100 Years Ago
From the Mineral Water
Trade Journal of
December 1910
50 Years Ago
From the Soft Drinks
Trade Journal of
December 1960
put for 1960 should be close to last year's
record total of 421 million gallons. It is even
quite possible that that record will be broken
when the final figures become available.
Pepsi in Africa
The Pepsi-Cola sponsored tour of Louis Arm-
strong through Ghana and Nigeria has been a
fantastic success, both in terms of goodwill
and good business.
For weeks every town in which 'Sactchmo'
played has been alive with yellow and black
posters declaring “Pepsi brings you Satchmo”
and alongside them massive pictures of Louis
Armstrong holding a bottle of Pepsi-Cola.
Across every main street have been banners
shouting the same message. Whether he has
been playing in a town of 30,000 or a city of
2 million everyone has known of his visit.
At the airport in Accra, 15,000 fans turned
out to welcome him to West Africa. After local
58
Soft Drinks International – December 2010
INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED
A f oc us on equi pment and s er v i c es
Recycling label liner
A RECYCLING scheme for the silicon
coated glassine release liner used in
pressure-sensitive labels has been set
up by print & apply machine specialist
Logopak, providing an eco alternative
to disposal in UK landfill sites.
Under the scheme Logopak supplies
reels of labels in collapsible box pallets,
rather than corrugated cases, together
with empty pallets ready for assembly
to receive the spent release liner.
Pallets are then collected by Logopak
as part of its label delivery service and
the waste shipped in bulk to a new
specialist processor in Holland. Here
the silicon is removed and the paper
fibre made ready for recycling. Logopak
is also working with label
manufacturers to extend the use and
collection of polypropylene and
polyethylene release liners.
Logopak International Limited
Clifton Moor Industrial Estate
York YO30 4XE, UK
Tel: +44 (0)1904 692333
email: salesonweb@logopak.net
www.logopakprintandapply.co.uk
Lower flow rate
GEA Tuchenhagen -Variflow Centrifugal
Pumps has added a new pump size, the
TP2020, which operates in the flow
volume range of up to 35m3/h, has a
pump head of up to 62 m w.c. and
offers motor power rating between 3,0
to 22 kW. It joins the existing TP 3050
allowing process plant operators to
select more precisely the desired and
needed flow range, resulting in more
economical and efficient operation. In
most cases a smaller motor can be
applied at the TP 2050 than in the TP
3050. The TP 2050 is EHEDG and 3A
certified.
GEA Tuchenhagen now offers nine
pump types with a fine tuned capacity
range of flow rates from 1 m3/h up to
220 m3/h.
GEA Tuchenhagen GmbH
Am Industriepark 2-10
21514 Büchen, Germany
Tel +49 4155 492242
email: sales.geatuchenhagen@geagroup.com
www.tuchenhagen.de
Acquisition
ALICAT Scientific, a manufacturer of
mass flow and pressure technology, has
been acquired by Halma plc, the leading
safety, health and sensor technology
group. Alicat will join Halma’s global
group of fluid technology businesses.
Founded in 1991, Alicat has
pioneered the use of differential pressure
measurement in its products, speeding
response times by as much as 1000 times
over that of competing temperature-based
measurement technology. Its product
range includes mass and liquid flow
meters and controllers; pressure
controllers; digital pressure and vacuum
gauges; portable flow meters; calibration
standards; and software and accessories.
Halma typically acquires companies
in familiar markets or allied sectors.
Alicat shares a number of key customers
with new sister companies Bio-Chem
Fluidics, Diba Industries and Perma Pure.
Alicat Scientific
7641 N. Business Park Drive
Tucson, AZ 85743 USA
Tel: +1 520.290.6060
email: info@alicatscientific.com
www.alicatscientific.com
Improved accuracy
RFM340+ refractometers now have an
increased measurement performance
between 0-20°Brix, reducing potential
measurement error in the critical range
covering finished products in the
beverage industry. Improving the
performance at the low end of the scale
allows users to trim syrup dilution to the
absolute minimum without the risk of
breaching manufacturing specifications.
SG scales for sucrose are now
common to the series. These scales may
be used to express the relative density of
pure sucrose solutions and when used in
conjunction with a product offset from
within the Method system, can express
finished product as an equivalent SG -
just as if it were measured on a density
meter!
Bellingham + Stanley
Longfield Road
Tunbridge Wells,TN2 3EY, UK
Tel: +44 (0)1892 500400
email: sales@bellinghamandstanley.co.uk
www.bellinghamandstanley.com
Logicolor-ful
ASTELL, the leading autoclave and
sterilizer manufacturers, are now fitting
their world class LogiColor controller to
all their autoclaves.
The Astell LogiColor controller
provides the precision, accuracy and
flexibility that are essential in today's
most demanding laboratory
environments. The integral PLC
combines with a variety of analogue and
digital input/output modules to provide a
range of standard features including
cycle selection, cycle progress,
temperature and pressure displays, timed
start and auto start facilities, timed safety
valve testing and fault display.
The operator interface is a full colour
touch screen with a multi-lingual, icon
based operating system. The control
software has been developed by
Astell's in-house design team, based on
the company’s 80 years experience in
autoclave manufacture.
Astell Scientific Ltd
Powerscroft Road
Sidcup Kent DA14 5DT, UK
Tel: +44 (0) 208 309 2024
email: sales@astell.com
www.astell.com
Amino acid analyzers
BIOCHROM has launched the Biochrom
30+ Series of amino acid analyzers - the
gold standard in dedicated amino acid
analysis. Based on ion exchange
chromatography with post-column
derivatization of samples using
ninhydrin, these instruments accurately
identify and quantify free amino acids,
as well as the amino acid composition
of proteins and peptides. Specific
applications include nutrition and
compositional analysis in beverages.
The new Biochrom 30+ Series offer
rapid protocols that increase sample
throughput by cutting analysis time
compared with standard protocols. The
instrument is PC-operated, with the
user-friendly software controlling all
functions. Advanced fluidics and robust
hardware mean easy maintenance for
users, backed by the reassurance of
Biochrom’s dedicated service and
support team.
Biochrom Ltd
22 Cambridge Science Park
Cambridge CB4 0FJ, UK
Tel: +44 (0) 1223 423723
email: enquiries@biochrom.co.uk
www.biochrom.co.uk
Buyers’ Guide
Soft Drinks International – December 2010
59

#FLAVOURS
#ESSENCES
#AROMAS
#EMULSIONS/CLOUDS

Contact Sales
Kanegrade Ltd
Ingredients House
Caxton Way
Stevenage, Herts SG1 2DF
England
Tel: +44 (0)1438 742242
Fax: +44 (0)1438 742311
Email: info@kanegrade.com
Website: www.kanegrade.com
DÖHLERGROUP
Riedstrasse 7-9
64295 Darmstadt
Germany
Phone +49 6151 306-0
Fax +49 6151 306-278
www.doehler.com
mailbox@doehler.com
COLOURS
BEVERAGE INNOVATION

# NATURAL COLOURS
# EXTRACTS
# EMULSIONS
(For soft drinks)

Contact Sales
Kanegrade Ltd
Ingredients House
Caxton Way
Stevenage, Herts SG1 2DF
England
Tel: +44 (0)1438 742242
Fax: +44 (0)1438 742311
Email: info
@
kanegrade.com
Website: www.kanegrade.com
Contract Bottling
Closures
Claremont Ingredients Limited
Unit 2B, Aspect Court
Silverdale Enterprise Park
Newcastle-under-Lyme
ST5 6SS, UK
tel: +44 (0)1782 623883
fax: +44 (0)1782 623773
email: help@claremont-ingredients.co.uk
web: www.claremont-ingredients.co.uk
DÖHLERGROUP
Riedstrasse 7-9
64295 Darmstadt
Germany
Phone +49 6151 306-0
Fax +49 6151 306-278
www.doehler.com
mailbox@doehler.com
COLOURS – CARAMEL
COLOURS – NATURAL
ESSENCE & FLAVOURS
The SDI Buyers’ Guide
is also available on line –
visit:
www.sofrinksinternational
Flooring
<beeh_d]FheXb[ci5
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hdaji^dc###
lll#XdcgZc#Xdb
Ingredients
Delivering Your Imagination.
Colouring Foodstuffs & Natural Colours
Sensient Food Colors Germany GmbH
Geesthachter Str. 101 - 105
21502 Geesthacht
Tel. +49 (0) 4152-8000 0 | Fax -5479
Sfc-eu@eu.sensient-tech.com
www.sensient-fce.com
www.softdrinksinternational.com
Reach buyers around
the globe
– In print and on line
email: advertising
@softdrinksinternational.com
or calll: +44 (0)1202 842222
Beverage Centre of Excellence:
Amsterdam, The Netherlands www.kerry.com


cellence: e of Ex e Centr g a erra v Be
lands The Nether dam, er Amst .com y rry er .kker www
Buyers’ Guide
60
Soft Drinks International – December 2010
FRUIT JUICE BLENDS

# FRUIT JUICE
CONCENTRATES
(Citrus, Tropical & Red)
# NATURAL COLOURS
& EXTRACTS
# FRUIT AROMA/ESTERS
# BOTANICAL EXTRACTS
(e.g. Kola, Guarana, etc.)
Contact Sales
Kanegrade Ltd
Ingredients House
Caxton Way
Stevenage, Herts SG1 2DF
England
Tel: +44 (0)1438 742242
Fax: +44 (0)1438 742311
Email: info@kanegrade.com
Website: www.kanegrade.com
DÖHLERGROUP
Riedstrasse 7-9
64295 Darmstadt
Germany
Phone +49 6151 306-0
Fax +49 6151 306-278
www.doehler.com
mailbox@doehler.com
DÖHLERGROUP
Riedstrasse 7-9
64295 Darmstadt
Germany
Phone +49 6151 306-0
Fax +49 6151 306-278
www.doehler.com
mailbox@doehler.com
FRUIT JUICE CONCENTRATES
Citrus, Tropical and Red
SPORTS DRINK INGREDIENTS
DÖHLERGROUP
Riedstrasse 7-9
64295 Darmstadt
Germany
Phone +49 6151 306-0
Fax +49 6151 306-278
www.doehler.com
mailbox@doehler.com
SWEETENERS – ASPARTAME
Plant & Machinery
FILTER SYSTEMS
55450 Langenlonsheim, Germany
An den Naheweisen 24
E Begerow GmbH & Co
Phone (+49) 6704 204 0
Fax (+49) 6704 204 121
http://www.begerow.com
e-mail:info@begerow.com
FRUIT JUICE CONCENTRATE AND EXTRACTS
Recruitment
Dip your
toe in our
talent
pool
Email: advertising@soft-
drinksinternational.com
Together, we can
obtain maximum
performance &
quality assurance.
can we Together,
maximum obtain



maximum obtain
& e c n a m r o f r e p
assurance. quality
om .c er s@park es oc dhpr
om .c er r. .domnickhunt www


BENEO-Palatinit GmbH
Phone: +49 621 421-150
palatinose@beneo.com
www.beneo.com
Palatinose


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THINK FRUITY. THINK DÖHLER.
Fruitful potential for your business.

Still Drinks may not be the largest category in terms of volume, but they are growth leaders. Outstanding natural colours and flavours, functional ingredients and delicious fruit cells form the basis of Döhler’s diverse Still Drinks product concepts. For you that means: products with excellent price/performance potential outstanding flavours even at low juice content levels • high growth rate ability through fine tuned product concepts
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Leading in Integrated Food & Beverage Solutions
DÖHLERGROUP · Riedstrasse · 64295 Darmstadt · Germany · mailbox@doehler.com · www.doehler.com · Phone + 49 6151 306-0 DÖHLER (UK) LIMITED·1a Opal Court, Opal Drive, Fox Milne·Milton Keynes, MK15 0DF·United Kingdom·mailbox.gb@doehler.com·www.doehler.com·Phone +44 (0) 870 870 9737

Soft Drinks International –

December 2010

ConTEnTS

1

news
Europe Africa Middle East Asia Pacific Americas Ingredients Juices & Juice Drinks Waters & Water Plus Drinks Carbonates Adult Drinks Packaging Environment People Events

4 10 12 16 18 21 23 26 29 31 50 53 54 56

The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

features
Back On Track

32

Attitudes And Behaviour

38

After a challenging couple of years, the smoothie sector has shown notable resilience in 2010, with the promise of more to come in 2011, writes David Peters.

Research conducted for Tate & Lyle, in Europe and America, offers insight into consumer preferences and shopping habits.

Fruit And Vegetable Smoothies 34
Doehler’s fruit and vegetable concepts satisfy consumer trends for health and snacking, writes Diana Wolfstädter.

Depth Filtration

40

Michael Sidebottom looks at the role depth filtration plays in the production of soft drinks, and reviews latest developments.

Microfiltration

42 46

Peter Riddell discusses the use of microfiltration techniques for the manufacture of carbonated soft drinks bottling plants.

A Green Revolution

regulars
Comment BSDA From The Past Bubbling Up Buyers’ Guide Classified
Front Cover:

2 8, 27 57 58 59 61

Getting Fresh

36

Cathal Power returned from travels in North and South America to create Ireland’s first juice and smoothie bar. Zumo Smoothie Bars are now Europe’s largest franchise, offering a range of fresh and healthy products throughout Europe, South Africa and China, with ambitions for further growth.

Ceisa Packaging has put sustainability at the forefront of its development programme and continues to bring innovative ecological solutions to its customers, writes David Haig.

Patchy Recovery

48

Such was the impact of the tropical summer in East Europe, that Canadean anticipates a 5% jump in the region’s soft drink volume by the end of 2010, compared to a forecast 2%, reports Richard Corbett.

©Elena Elisseeva (from Bigstockphoto.com)

www.softdrinksinternational.com

softdrinksinternational. Traditional carbonates. UK Tel: +44 (0)1367 241660 E-mail: news@softdrinksinternational. and meet and greet. have now suffered. Wimborne BH21 1YX. The fact that product names are not identified as trademarks is not to be taken as an indication that such names are not registered trademarks. the editor and publisher cannot accept responsibility for errors. and witness the emergence of new all-natural. Sn7 7JA. have long been addressed. Meanwhile we wish all our readers season's greetings and a happy and profitable New Year and decade to come. HiE and Emballage. richard Davis Market Analyst richard Corbett Annual Subscription Rates (inc. formerly Soft Drinks Management International (1988). USA Tel: 00 1 479 963 6399 Fax: 00 1 775 406 5643 E-mail: softdrinksjournal@msn.News A & S Editors 5 Gloucester Street. the atmosphere of all-round positivity felt at each event has more than compensated. UK Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 E-mail: editorial@softdrinksinternational.2 CoMMEnT Soft Drinks International – December 2010 Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions Correspondents: EUroPE Gerard o’Dwyer Lubomír Sedlák Bernadette Tournay ASIA & PACIFIC Kelvin King T. UK Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 E-mail: subscriptions@softdrinksinternational. UK Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 E-mail: advertising@softdrinksinternational. For bottled water it has been a roller-coaster decade with a rise and fall and now rise again in the west. zero calorie sweeteners? In the January issue SDI will be featuring a global review of the industry. The premium offerings. New EFSA rules concerning health claims have been a double-edged sword.1367 8302 www.relaxation drinks . Faringdon. The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Arkansas 72855. oxon. which initially contributed to the downturn. $27 Subscription Enquiries Soft Drinks International Po Box 4173.com Soft Drinks International (1997). via K2010. Who would have predicted a decade ago that we would be drinking functional bottled water. Further corporate social responsibility initiatives bring aid to countries where water is scarce.com Editorial . stagnating for the most part of the decade. as did squashes and fruit juice drinks. and the views expressed do not necessarily represent those of the editor or publisher. Exhibition organisers are all confirming their events exceeded expectations. © 2010 ASAP Publishing Limited ISSn . €20. $200 Individual copies: £15. incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review. In developed markets. yet an assurance to consumers that the claims on the label have been scientifically verified. and considerable potential in emerging markets. difficult economic times have led to consumers buying tried and trusted value-for-money brands. Ending the first decade of the new millennium on such an upbeat note is very good news.com . Environmental concerns. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate. 'Functionality'. post fair reports have confirmed both a large number of international exhibitors and high calibre visitors signing contracts and doing business. smoothies being a case in point. Natural mineral and spring water producers are proud of their environmental care of the land from which their water is sourced.Features Soft Drinks International Po Box 4173. €150 rest of World: £125.com Advertisement Sales Soft Drinks International Po Box 4173. SIAL.com Editorial . saw a revival in fortunes.com US Representative 105 South Fifth Street Paris. C. €170. the buzz word in 2000. a hurdle stifling npd and the introduction of new drinks on the health and wellness platform. was originally founded as the Soft Drinks Trade Journal in 1947. Wimborne BH21 1YX. more so since the latter part of the decade threw up exceptional challenges for the industry to address: the global recession and climate change being foremost. Brau Beviale. postage) EU Member State: £110. From InterBev to Dubai Drink Technology Expo. Wimborne BH21 1YX. with legislative and health issues not far behind. which experienced explosive growth at the beginning of the decade. underpinned the growth of sports and energy drinks whilst 'all-natural' is the new mantra for 2011. Indeed it is the entrepreneurial spirit that continues to drive and evolve the soft drinks industry. Malhotra AMErICAS Looking back. formerly the Mineral Water & Allied Trade Review (1873).as a counter trend to energy drinks. whilst all facets of production from the use of lighter and recyclable materials in packaging to transport issues are being made ever more eco-friendly. going forward The frenzied autumn trade fair season has come to a close. Exhausting as it has been for SDI to trawl the aisles. energy and health 'shots' and drinks that help you unwind . This situation will continue to challenge the entrepreneur.

Gatorade G2 will be official soft drinks sponsor of the 2011 Women's Open. South Australia. This 2011 competition will be broadcast on ESPN and will take place at a major sporting venue. is being made available initially in Mumbai through select outlets followed by a pan-India launch next year. The Coca-Cola Co's UK arm will offer free Cokes in thousands of bars across the country over the Christmas period. The Robinsons and Tango soft drinks maker saw profits of £46. The offer runs until the end of the month. according to Fiji Broadcasting Corporation.9million) for the 53 weeks to 3rd October.com/bottledwatersd . market and sell the brand. Pseudomonas aeruginosa Pseudomonas idexx. announced the Bowling Proprietors' Association of America (BPAA) and Pepsico. Fiji Water has performed a swift u-turn by announcing that it will reopen its production plant in Fiji and acquiesce to a new tax on its operations. a global brand licensed to Beverage Partners Worldwide (BPW). a soft drinks business based in Adelaide. which said that it had received a statement from the company. The product. Play Beverages Holdings has lined up the roll-out of Playboy Energy Drink in the UK. Fiji Water said that it will also comply with the Government's plan to raise tax on bottled water from FJD0.003 (US$0. IDEXX Protecting the quality and reputation of your bottled water Breakthrough testing technologies Streamlined work flow Proven methods Tests for key Tests water-quality ndicators water-quality indicators: TM E. Britvic International confirmed that it has entered into a bottling and distribution agreement for the brand with Bickford's.15 per litre from January 2011. The Australian firm will manufacture. The company. The international division of Britvic has lined up the launch of the UK-based company's Robinsons Fruit Shoot brand in Australia. packaged in 25cl black cans.Soft Drinks International – December 2010 Late Bulletin Britvic's CEO has not ruled out job losses in Ireland after write-down charges on the value of its business there marred a rise in group-wide sales and dragged the soft drinks maker into the red for its fiscal year. coli E.08) per litre to FJD0. to be manufactured at the Hindustan Coca-Cola bottling plant at Atmakuru in Guntur. Britvic's share price sank by 8% this week after the group reported that it swung to net losses of £48million (US$74. PepsiCo has signed a deal for its Gatorade sports drink to sponsor the 2011 women's bowling championships in the US. with Britvic supplying key juice and flavour ingredients. Fiji Water planned to reopen its only production facility on 1st December. Cowboys Stadium in Texas. Coca-Cola India has launched ready-to-drink iced tea brand.. Nestea. to help persuade consumers not to drive after drinking alcohol. which launched the brand in the US in 2008. in South Indian state of Andhra Pradesh. a joint venture company of The Coca-Cola and Nestlé. Coca-Cola will offer a buy-one-get-one-free deal on its flagship drink as part of the Government-backed Designated Driver campaign for the third consecutive year in the UK. for the first time. confirmed that Playboy Energy Drink will available in regular and sugar-free variants. offering greater exposure to sponsors.3million last year eroded by a £104million write-down charge on the value of its Ireland division.

A tentative agreement was reached between the two countries in 2009. “Our goal is to build a premier food and beverages company in Russia. The royal visitors showed a keen interest in the company’s operations. for a beverage plant..” said Mike Simonsen. We need a system where the deposit values are transparent and known. Danish officials believe that an agreement can be reached during first quarter 2011." said Ms Nooyi. and that can persuade all interested parties to participate. Danes plan cross-border return system DENMARK and Germany are on course to complete negotiations covering the establishment of a joint cross-border deposit system for beverage cans. and Vasily Golubev. that both governments were close to a deal. Finding a lasting solution for a common deposit system will be difficult in the extreme. The state-of-the-art plant is capa- ble of producing 250. Such global companies as PepsiCo. CEO of border store chain Fleggaard. Placing both plants on the same property will allow for more efficient logistics and leverage the advantages of production processes and technologies that save water and energy. said: “PepsiCo's decision to double its investment is a clear indication that the Rostov region created a very favourable investment climate for both foreign and Russian manufacturers. and we are actively investing in manufacturing and logistics infrastructure to achieve that. transport and emissions while allowing the company to deliver a speedy high quality service. was signed by Indra Nooyi. really is a tall order. trade organisations in Denmark remain sceptical that targets can be met or that the planned system will work. PepsiCo invested US$3 billion in Russia. the Director of the Federation of Danish Grocers.000 people indirectly in the supply chain.000 sq m manufacturing. Ninety per cent of these cans are either non-refundable or do not carry recycling labels. Both plants in Azov are part of PepsiCo's US$1 billion investment programme in Russia. The memorandum. cans end up as non-recyclable waste. email: subscriptions@softdrinksinternational. have flourished in the region. As a result. Chairman of the Coca-Cola Hellenic Group before touring the 50.000 cases of beverages per day and includes an energy-efficient combined heat and power plant to reduce CO2 emissions in production by 66% as well as a computer controlled automated warehousing system. and our US$250 million total investment in two plants in the Rostov region reflects our commitment to this key market. Governor of the Rostov region. this was later shelved in the face of opposition from border retail outlets and Danish supermarkets who complained that they will need to be compensated in order to participate in any future scheme.. Chairman and CEO. “Russia is one of our most exciting growth opportunities. A study commissioned by the Ministry of Environment (MoE) in May found that 80% of non-refundable drinks cans in Denmark can be traced to German vendors. The facility represents an investment of £93million and provides employment for approximately 600 people directly and an estimated 6.” Don’t forget to renew your subscription. Denmark's Environment Minister. PepsiCo. is an extremely complicated working model. accompanied by His Royal Highness The Duke of Edinburgh. Border store chains are also wary of what may be contained in a cross-border agreement.com or Tel: +44 (0)1202 842222 . I would be surprised if we see an agreement any time soon. informed the parliament in Denmark. stopping at many places to enquire about the manufacturing process with local workers. on 27th October. where the company recently completed a snack plant. However. Any reciprocal deposit system would have to guarantee that the deposit amount per can in Denmark was at least on a par with that in Germany. “Finding a solution that meets all technical and logistical demands. “The introduction of a Danish-German deposit system. said Simonsen. announced by Ms Nooyi in 2009. where the plant will be located. have visited the Coca-Cola Hellenic bottling plant in County Antrim. saving on energy. The Queen and The Duke of Edinburgh were greeted by Mr George David OBE. The new plant will be constructed in the city of Azov. bottling and warehousing facility which handles all Coca-Cola production for Ireland.” said John Wagner. with talks with Germany having entered their final stage with the focus firmly on the logistics of operating a common system for non-refundable soft drinks cans.4 InDUSTrY nEWS Soft Drinks International – December 2010 Europe royal visit for Coca-Cola HER Majesty The Queen.” Vasily Golubev. More investment in russia PEPSICO has signed a memorandum outlining plans to invest US$140 million to build its tenth plant in Russia. Northern Ireland to tour the recently opened factory and to officially open the new Coca-Cola Visitors Centre. One of these was the automated warehousing system which holds twice as much stock compared to traditional methods. as it is proposed now. In the previous 10 years. Rostov region Governor. as well as others. However. Karen Ellemann. The report calculated that over 40% of soft drinks cans of German origin end up in Denmark each year due to cross-border trips by Danes on shopping expeditions.

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However. constitutes a disproportionate and unjustified barrier to imports of bottled water from other Member States in breach of rules on the free movement of goods laid down in Articles 34 and 36 of the Treaty on the Functioning of the European Union. price-marked packs and promotions will highlight the packs in store. Olvi and Sinebrychoff. boosted by an unusually warm and long summer season. the Finnish market's four leading producers. 4. recorded combined sales of 199.6 InDUSTrY nEWS Bottled water sees growth in Finland SOFT drinks sales continued in decline in Finland in the first nine months of 2010. In particular. Each promotional bottle will have a unique code on the pack which consumers need to text in to see if they have won a prize. Heavyweight in-store POS.4 million litres. collected and then exchanged for retailer discounts. sales of bottled water rose by 5. Currently. compared to the first nine months period in 2009. including Pepsi Max. or 12. nine months of 2010. Winners will be directed to www. will have a negative impact on soft drinks and bottled water sales. Italian legislation sets more stringent testing procedures than those provided in the EU drinking water Directive 98/83/EC. However. The year long campaign is running on all 440ml. the Italian legislation imposes a duplication of controls for bottled drinking water imported into Italy from another Member State which has already been tested for compliance with EU legislation. 24 hours a day. compared to the corresponding period in 2009. Soft Drinks International – December 2010 Italy asked to comply with EU water rules THE European Commission has asked Italy to amend its current legislation on bottled water so as to ensure its full compliance with EU rules on the free movement of goods.6% in the first nine months.3 million litres of soft drinks in the first National legislation to ensure high quality drinking water and protection of public health is not only justified but is also a requirement under EU law (Directive 98/83/EC). There are prizes to be won every minute.com where they can claim their prize. as every non-winning code can be banked on the ‘Reward Your Thirst’ website.6% . The government argues that the tax will boost public health and bring long term cost savings in dental and other health care by discouraging excessive consumption of sugared drinks and confectionery. says Elina Ussa.9 million litres. buyagift. The Finnish government's Confectionery And Soft Drinks Tax. The Commission considers that current Italian legislation unduly restricts the marketing in Italy of water for human consumption. The request takes the form of a reasoned opinion under EU infringement procedures. which has been shown to have health benefits. but not applied to potato chips or shortbread. . the FFBSD's Managing Director. Bottled water sales amounted to 52. despite a sharp rise in sales over the summer months. “The duplicity in this tax. juicy drench and Mountain Dew. If Italy does not comply fully with its obligations under EU law. representing a decline of 2. “We now face what the industry regards as an unfair tax. all ‘Reward Your Thirst’ prizes are brand aligned to ensure the consumer wins something that appeals to them. Nokian Panimo.4 cents on to the price of a 0. These restrictions on bottled drinking water create obstacles to the importation into Italy of drinking water lawfully manufactured or marketed elsewhere within the European Union. which aims to raise €100 million annually and which is due to take effect in the first quarter of 2011.com.rewardyourthirst.” said Ussa The tax on soft drinks is to be levied at €7. Linking up with key prize partners such as LoveFilm. 500ml and 600ml PET formats of the company's leading on-the-go soft drink brands: Tango. The Commission considers that these requirements impose additional unjustified burdens on impor ters of bottled drinking water. bottled water sales rose by an impressive 12. It is expected that the tax will add a further €0.5 cents per litre. which is neither natural mineral water nor spring water. compiled by the Finnish Federation for the Brewing and Soft Drinks Industry (FFBSD) show that soft drinks sales fell by 2. Hartwall. For instance Pepsi Max drinkers have the opportunity to win an ‘ultimate mates’ USA road trip for four people. Promotional first BRITISH soft drinks manufacturer Britvic and PepsiCo UK have introduced their first ever cross brand promotion – ‘Reward Your Thirst. 7Up and Pepsi variants. With sales driven by the warm summer. Sky and Puma. The Federation says that producers will have no alternative but to pass the tax increase on to consumers in the form of higher prices for soft drinks and bottled water. can be seen by the fact that the tax is being applied to products such as xylitol chewing gum.8 million litres less than in the previous year. aside from the unfairness. a tax that has less to do with health and more to do with revenue generation. seven days a week.4% in January to September. by imposing controls on bottled water already tested in other Member States.” said Ussa. Britvic will still reward consumers even if they are not official winners.5 litre bottle. the Commission considers that the current Italian legislation.' It is Britvic’s biggest ever consumer promotion. the Commission may decide to refer Italy to the EU's Court of Justice. The loyalty scheme will be supported by a multimedia marketing campaign that includes outdoor and digital adver tising. Latest consumption figures.4%. as well as drench.

Their participation was organised by Apex-Brasil (the Trade and Investment Promotion Agency of the Brazil- Innovation was highlighted at the Trends & Innovations Observatory. with the new Osmaniye plant due to be operational by early 2012. confirming exports as a major development strategy.A. whether in the aisles or in the talks given by politicians visiting the exhibition. The investment plan includes increasing capacity at the company’s existing two-line facility in Izmit. said: “The good period being enjoyed by the Brazilian economy allowed its companies to invest in research and development of technology and new equipment. service and quality. as well as Brazil’s ability to compete in the international market. Foodservice EuropeAsia-Oceania. has designed and supplied new filtration and disinfection equipment for the Cadalso de los Vidrios drinking water treatment station. near Istanbul.” commented Valérie Lobry. was up in comparison with SIAL 2008. bringing Crown’s total production capacity in Turkey to approximately 2. ian Government).500 trade visitors of which 62% came from overseas. although there was an overall drop of 8% in visitors for the total run of the event. the Middle East and North Africa.Soft Drinks International – December 2010 EUROPE 7 SIAL success DESPITE the disruption caused by the October strikes in France. “With its growing population and its strategic location in the centre of Europe. The move supports the Foodservice EuropeAsia-Oceania business segment’s ambition to grow in Central and Eastern Europe.” Turkish expansion CROWN Holdings Inc has announced plans to expand its beverage can production in Turkey. SIAL 2010.000. Sweden and Leinefelde in Germany. The total treatment scheme represents an investment of almost €160. Crown has almost 20 years of experience in Turkey. Apex-Brasil’s Business Director. “This proposed combination will build on each other’s strengths and reinforce our strategic focus on innovation and new product and service development and will enable diversification into new market segments. the leading European drink and food fair. The facility was completed on schedule with commercial production underway in July 2010.P. welcomed 136.5 billion beverage cans.” said Chris Homfray. from A. subject to Norwegian regulatory approval. There were 250 conferences and events which attracted professional visitors. PET acquisition PETAINER UK Holdings Ltd has announced the conditional acquisition of Rostiprimpac AB and Rostiprimpac Verpackungen GmbH. . and we are extremely pleased to be developing our capacity in this market in line with the growing demands of our customers in the region. in south-central Turkey. generating sales of more than US$1. owned by the public company Canal de Isabel II. The expansion programme will add approximately 1 billion two-piece aluminium cans per annum in 33cl and 50cl sizes. Executive Vice-President. 12 of which were new to this year's SIAL.700 compared with 5. Moller Maersk. In brief… G Severn Trent Services . The 116 Brazilian companies who took part can confirm this. resulting in a significant increase in the quality of their products. PET containers businesses based in Norrkoping.500 for 2008 with some 106 countries participating.Apliclor. SIAL S.200 contacts. The decision-makers attending the exhibition. mainly from mass retail but also from the food service sector generated a rise in business contacts compared with 2008.000 inhabitants in the Community of Madrid. and the construction of a new manufacturing plant in the Osmaniye region. This result represents practically double the amount of business closed by the Brazilians at SIAL 2008. state-ofthe-art paper cup plant”. Located near the port of Mersin in the Mediterranean Sea. President Crown Europe. Turkey is one of Europe’s most promising beverage markets. “The Czeladz factory is our most modern. G Huhtamaki has relocated its foodservice packaging manufacturing in Poland to Czeladz.1 billion. The capacity addition at the Izmit plant will be complete in early 2011. A survey by Apex-Brasil revealed that these companies made 5. which took place from 17th to 21st October in Paris. Maurício Borges. this new investment will also provide a strong platform for exports to the surrounding markets in the Middle East and North Africa. SIAL 2010 saw more exhibitors: 5. “Export was at the heart of all discussions. The work included the installation of pressure filters to effectively eliminate manganese and other solid particles from the community’s water and the installation of sodium hypochlorite dosing systems to disinfect the drinking water. The upgraded facility serves the needs of some 3. General Manager.” Commenting on the transaction Petainer Group Chief Executive Nigel Pritchard said: “This is a very exciting opportunity to build on the undoubted strengths of the Petainer businesses for operational excellence. The new plant will initially have one line producing aluminium cans and will be designed to support additional production lines as future market needs require. Petainer UK Holdings Ltd has plants in Lidkoping Sweden and As in the Czech Republic and is owned by a combination of the senior management and growth capital investors Next Wave Partners LLP. Our future growth strategy is based on investing in innovation and new product and service development and in providing the continuous improvement and excellence that our customers have come to expect. Attendance for the first two days of the exhibition. said Eric Le Lay. a leading supplier of drinking and wastewater treatment solutions in Spain. including order contracts closed at the fair and those forecast for the next 12 months. providing room for additional production capacity. “Special focus was given to designing occupational safety best practices into the building layout and structure. WHEB Venture Partners LLP and KBC Private Equity.” explained Plant Manager Marcin Gruszcynski.

. 100% Gold Premium and Agusha).softdrinksinternational.8 billion PepsiCo will pay to acquire the stake in Wimm-Bill-Dann implies a total enterprise value of approximately US$5. SDI 2011 Media Pack available now To discuss your advertising requirements. Ukraine and Central Asia with 49 manufacturing facilities. J7. said: “The agreement reached with PepsiCo is a historic one for both our company and our country. brand portfolio and system capabilities with the potential to be leveraged across the broader East European and Central Asian region. J7. Wimm-Bill-Dann has created great juice. Integration into PepsiCo provides our employees with access to a world-class corporate culture and almost unlimited career potential in one of the largest companies in the world. The completed transaction will bring together PepsiCo's large global food and beverage brands (Pepsi-Cola. dairy and toddler and baby food brands that are among the best loved and recognised in Russia and neighbouring countries. which saw the birth of our company name. Chairman of the WimmBill-Dann Board of Directors and one of the shareholders who agreed to sell shares to PepsiCo. Lipton and Lay's). its Russian juice and water brands (Fruktovi Sad.com or call: +44 (0)1202 842222 Download the SDI Media Pack from www. The combination of Wimm-Bill-Dann and PepsiCo Russia will create a powerhouse business in terms of scale. our logo and our first juice brand. On completion of the deal PepsiCo will be approximately twice the size of its nearest food and beverage competitor in Russia.” Under the acquisition agreement.000 people in Russia.8 EUROPE Soft Drinks International – December 2010 PepsiCo set to become russia's number 1 THE announcement that PepsiCo is to acquire 66% of Russia's Wimm-Bill-Dann for US$3. Hrusteam and Aqua Minerale) and Wimm-Bill-Dann's portfolio of leading dairy and juice brands (Domik v Dorevne.8billion with plans to acquire the remaining shares following completion of the initial deal. Ya.000 people and 38 production facilities. will establish PepsiCo as the largest food-and-beverage business in Russia. employing approximately 31. Imunele. PepsiCo will acquire 66% of Wimm-Bill-Dann from a group of shareholders and its subsidiaries. “Wimm-Bill-Dann is a terrific business with significant oppor tunities.. Wimm-Bill-Dann was founded just 18 years ago with a handful of employees. CEO of PepsiCo Europe. including receipt of certain regulatory approvals. email: advertising@softdrinksinternational.” Sergei Plastinin. Chudo. Tonus.4 billion.” said Zein Abdalla. This moves the company closer to its strategic goal of building a US$30 billion nutrition business by 2020. Lubimy Sad. The acquisition is subject to customary closing conditions. who were all based in one room.com/advertise . “WimmBill-Dann's management team has built an outstanding portfolio of market-leading dairy and juice brands that are loved by consumers across Russia. It also will raise PepsiCo's annual global revenues from nutritious and functional foods from approximately US$10 billion today to nearly US$13 billion. Today we have over 16. “In this time. The approximately US$3.

April 5-7 2011 Learn best practice from the best in the industry .

has expanded its soft drinks portfolio. and national coverage throughout Ghana. Inyange currently serves the Rwandan domestic market. Kigali. SABMiller resumes Zim reporting AFTER a lengthy period of financial instability in Zimbabwe. Delta is Zimbabwe’s largest soft drinks bottler and brewer. Excited about our Future. Ujiji. more processing plants. supplied by Fan Milk as a community initiative. “The challenges have been large. as well as Tanzania itself.” www. The new packaging format has been promoted by giveaways at major spor ts matches. The PET drinks are produced by Century Bottling Company. as always. the corporate vision of Danishborn entrepreneur Erik Emborg who enlisted the support of mostly Scandinavian investors. Fan Milk Ghana is receiving congratulations on its first 50 years from many business partners. hoping that when the centenary comes up it will not only still be in business but also “much larger. there is a rail link and several roads. Delta’s Chief Executive. Fanta Orange and Sprite. This would help retail pricing by removing the cost of land transport from Uganda. government agencies.com Inyange expands RWANDAN bottler Inyange Industries. Managing Director of SABMiller Africa. And Fan is very keen to expand its export operations throughout Africa and to other parts of the world. the business stopped paying dividends and remitting capital in 2005 due to foreign currency shortages. is this year celebrating its 70th anniversary. distributors. a highly reliable partner for our stakeholders in all respects”. As we reported. a growing network of agents and vendors.” His greatest reward. G South Africa-based Coca-Cola Sabco. Celebrations include publication of a commemorative book entitled Proud of our Heritage. although the roading infrastructure requires development work. requiring perpetual vigilance and constant adaptation. increased sourcing of raw materials from local suppliers. retailers and consumers. Customer reaction has been extremely positive. Tanzania. as well as the Democratic Republic of Congo. has added UHT milk production to its new plant in Masaka. thereby increasing attendance. It produces the Coca-Cola range under licence. Burundi. the plant was opened with fanfare by the country’s President Paul Kagame. notably the provision of innovative lap desks to schools were many of the children would otherwise be using the bare floor for writing and studies. is close to Kigoma. Bralirwa plastic bottles RWANDAN bottler Bralirwa. Kigoma is in the country’s west. Inyange shareholders invested nearly US$37 million in the facility whose commissioning was delayed more than once to ensure that machinery and services would be fully prepared and staff trained prior to operations commencing. the end of hyper-inflation and the stabilisation of the Zimbabwean economy. Kigoma’s port is very busy with lake freight. close to the capital.” said one head teacher. perhaps necessitating a name change to Fan Foods. The company is heavily involved in community projects. Now the effective ‘dollarisation’ of the economy last year. more solid and.” he explained. Bralirwa intends to eventually commence PET production in Rwanda. it is now importing from Uganda stocks of 500ml PET bottles. under an interbottler agreement approved by The CocaCola Company. Diversification ambitions should. “Our motto was ‘If it has to be.” Joe Mutizwa. it hopes. This led to SABMiller dropping Delta results from its reporting the following year. While it had long been a significant contributor to SABMiller’s Africa operations.” said Mark Bowman. The company was incorporated in 1960 as Ghana Milk Company. advertising and point-of-sale marketing. the company prefers to look towards the next 50 years. times tables and various shapes on it. they have continued to supply Zimbabwean consumers with quality products and to secure In brief… G Juice and carbonated soft drinks producers are among the client targets for a new export processing zone under development in Kigoma. terns. either directly employed by the business or dependent on it for a living. whose soft drinks production interests extend nowadays to 12 territories and include 25 bottling plants. on the eastern shore of Lake Tanganyika. “All credit goes to the Delta management team. In 1967 it became the first foreign company in Ghana to become a public limited liability entity and in 1990 it was one of the first companies listed on the Ghana Stock Exchange. “It will also encourage learning as it has alphabets. posting some of these messages on its website. said Mutizwa. If consumer demand builds up as projected. “These lap desks will motivate other children to come to school.10 INDUSTRY NEWS Soft Drinks International – December 2010 Africa Golden anniversary THE dairy and soft drinks group Fan Milk Ghana is celebrating its 50th anniversary. covering Coca-Cola. Its geographic location gives it a strategic advantage for exports to Burundi. SAB Miller is sufficiently confident in the situation’s improvement to recommence reporting the results of its Zimbabwe associate. as well as some local soft drinks brands. “Despite extreme hardship and untold obstacles. it is up to us!’. But. The demands have been many.softdrinksinternational. Rwanda and the Democratic Republic of Congo. which produces a range of nectars and juices as well as mineral water. has brought Delta back into the full SABMiller picture. Other goals include expansion of its product portfolio to meet trends and demand patSchool children proudly display their lap desks. which – as reported earlier – is the subject of a pioneering initial public offering. claimed that managing the company over the past eight years had been a sort of business equivalent of whitewater rafting. Ethiopia and Kenya. famous for the encounter between Henry Stanley and David Livingstone. varied and relentless.” the livelihoods of many thousands of people. Delta Corporation. In addition to the 300ml glass bottles of Coca-Cola lines. Plans are well under way to expand regular sales to Southern Sudan. had been to assist young managers in taking charge of the company’s destiny in the middle of a blinding macro-economic sandstorm. Uganda and Tanzania. . along with an enormous amount of work by Delta management. create the leading food manufacturer in West Africa. whose efforts in keeping the business running in the last few years have been little short of heroic. SABMiller holds a 36% stake in Delta. produced in Rwanda. proud as it is. “My team lived up to this motto and now we are enjoying a remarkable turnaround.

But after this year’s show we have appointed a professional importer for the South African market with an aggressive strat- Carbacid carbon dioxide tanker. Sensient Food Colors has established a global leadership position in food colourants by focusing on providing individual applications services. Event success Exhibitor feedback confirmed post-show data that Africa’s Big Seven Food and Beverage Trade Show (AB7) is the top expo of its kind on the continent.” says Salman Khan. and several supermarket chains in South Africa are interested in our products. top quality products and superior performance. The show hosted over 300 exhibitors and 7. and reported great success at the show. The underground reservoir was discovered in 1933 by Kitchener Morson. “We highly recommend Africa’s Big Seven as the place to connect with international companies from all over the world. Its aim is to dig deeper by focusing on the challenges of local industries acting within international contexts. Carbacid has a carbon dioxide mine and processing plant on the Kinangop plateau.sensient-tech. Mondariz Natural Water exhibited for the second time this year. the mainstay of some other competitiveness studies.com . Round Table Africa believes that a ‘one size fits all’ approach.Soft Drinks International – December 2010 AFRICA Round Table Africa is coordinated by the Sustainable Development Center of the Maastricht School of Management and operates in partnership with both the Eastern & Southern Africa Management Institute and the Expert Centre for Sustainable Business and Development Corporation. Despite government encouragement and the development of Ugandan-owned juice production facilities.” Imagine Nature Colour – natural beauties that help your products truly stand out. This demand. match-making and business development. reflecting strong demand for carbon dioxide from Kenyan food and beverage producers. The co-location of the two trade exhibitions proved to be extremely helpful for some exhibitors. does not offer carbon dioxide. although the largest gas manufacturer in East Africa. Some five years ago. Ssejjemba’s tax call came during a pineapple sector stakeholders’ meeting in Kampala. the show is getting better from year to year. Since three generations. The Kenyan soft drinks sector is an important market for Carbacid. whether by habit. whose bright and colourful stand displayed a range of proudly South African soft drinks. “Having the combination of Africa’s Big Seven and SAITEX exhibitions in the same venue was a very good idea. Distribution is by a modern fleet of rigid and semi-trailer road tankers.com | www. Our Colouring Foodstuffs and Natural Colours bring the best of nature to food and beverages. BOC made a bid for Carbacid but got a thumbs-down from the regulatory authority. “After our first exhibition we received several quality leads that led to two new importers for South Africa and one for Botswana.” AB7 was co-located for the second year running with the Southern African International Trade Exhibition (SAITEX). Delivering Your Imagination Sensient Food Colors Germany GmbH | +49 (0)4152 8000-0 Sfc-eu@eu. Together these two internationally-acclaimed exhibition brands attracted over 600 international exhibitors with over 3. or consider a way to take over Carbacid with regulatory approval. “For us the exhibition was very fruitful. and 11 Protection sought for local juice producers A RESEARCHER working on the pineapple value chain in Uganda under the auspices of Round Table Africa has suggested that the government should boost tax on imported pineapple juice to protect and motivate local producers. has brought a renewal of interest from BOC which. It focuses largely on value chains. or a perception that they are more sophisticated.600 visitors from 42 countries at Gallagher Convention Centre in Midrand in July – the highest figures in the show’s history. A core aspect of the concept is its ‘educate and assist’ formula. this year’s exhibition surpassed expectations. with exploration of a mining site to which it has rights. taking a holistic approach which embraces stakeholder dialogue. about 60km from Nairobi. egy to launch our brand into the market. “Since then the Botswana market has progressed well. Carbon dioxide in demand NAIROBI-based Carbacid has continued its profit growth trend. does not accommodate the idiosyncrasies of developing countries. Kennedy Ssejjemba pointed to the substantial revenue lost to imported brands which had been identified by his research.sensient-fce. Some analysts believe BOC will either set up its own carbon dioxide operation. Managing Director.000 product items in 431 categories.” According to Johannesburg Chamber of Commerce and Industry spokesperson Wayne Bateman. as in the case of Kalahari Beverages. AB7 exhibitors have declared the 2010 exhibition a resounding success. and good profit margins. judging by our experience of previous years.” says Export Director Miranda Clegg. because of pricing. a Kenyan entrepreneur who had the logging concession in the area. as it definitely contributed to bringing a better quality of visitors. many Ugandans are still oriented towards purchasing imported brands. We have also collected some quality prospects at AB7 for local distribution. Carbacid also offers clients complete installations for the safe storage of bulk gases. generating substantial business deals and leads.

It was built and installed by Plastipak Packaging. General Manager of Al Ain Mineral Water.softdrinksinternational. allowing consumers to transform tap water into carbonated soft drinks and sparkling water. He took the trophy straight from the airport to Al Qurum and later presented awards to the Sinbad winners. will launch its first products in 2011. President and Chief Executive of the Strauss Group. 2011. distribution and service in China. a subsidiary of the US-based Plastipak Holdings. Al Ain links with ThermoShape SOON after reporting that its beverages division had fared extremely well in the third quar ter of calendar 2010. or 8. Only 500 of the limited edition units have been produced.” In brief… G Strauss Water. The event. G Pepsi bottler Dubai Refreshments posted a 29. The company’s products are currently sold through more than 35. manufactures home beverage carbonation systems. and the leadership position and reliability of Haier in marketing. capabilities and expertise of Strauss Water in developing water treatment and purification solutions. each carrying a unique serial number. red Bull Sinbad in Muscat THE first Red Bull Sinbad sailing regatta held in Oman was well patronised by both young male and female sailors. growth in sales across the group but the beverage division achieved a stellar performance.” said Fasahat Beg. was organised by Oman Sail. “This partnership will leverage the combined knowhow. A variety of syrups is marketed. “This fast-growing segment is sizeable and provides an additional stepping stone towards the sustainable growth of this division. is attracting solid investor interest. a remarkable children’s ‘edutainment’ zone within the vast Dubai Mall. called Haier Strauss Water. where youngsters can produce and bottle their own soft drinks. Muscat. is continuing to grow both in popularity and in the breadth of activities for clients. “Our entry into China takes us to the next level in the realisation of our expansion strategy across the world.8% rise in profits for the third quarter of 2010. at Al Qurum beach. Commercial production is expected to commence in the latter part of the second quarter. A special feature was the attendance of Omani sailor Khamis Al Anbouri who arrived that day from Spain after winning the Extreme Sailing Series Europe 2010 title. with judging by Chief Instructor Saleh Al Jabri and sailing school Director Neil Coxon.” said Gadi Lesin. while using at least 30% less PET than the existing hot fill bottling lines in the market. Agthia Group – the Abu Dhabi-based food and beverage producer and distributor – announced that Al Ain Mineral Water had successfully integrated ThermoShape lightweight hot fill technology into its production lines.000 stores in 39 countries. The new company. The IPO has been registered with the Securities and Exchange Commission and SodaStream has applied to have its ordinary shares quoted on the NASDAQ Global Market. part of the Israel-based global food and beverages Strauss Group. has entered a 50/50 joint venture with China’s big consumer goods specialist Haier Group. notably in the price of sugar. Morgan Securities and Deutsche Bank Securities.4% quarter-on-quarter. juices and vegetable segment by developing a new production facility within its existing Al Ain factory.” said Agthia in its quarterly financial report. under the ticker symbol SODA. One feature is a Coca-Cola bottling plant.6%. To discuss advertising opportunities contact: advertising@ softdrinksinternational. based in Israel.com “This in turn means delivery on both cost and energy savings for the company and further demonstrates our corporate social responsibility commitment towards reducing our environmental impact. a brand with a high public profile. Joint managers for the offering are J. Al Ain Mineral Water’s integrated blow and fill ThermoShape packaging line is described as the first of its kind. “This investment will enable us to enter value-added beverage segments such as sports drinks and juices. Divisional profit increased 39%. we had no children with us – adults are admitted only with junior chaperones. SodaStream MyWater syrups collection SodaStream recently released a Gold Limited Edition drinks maker featuring a goldplated exterior. year-on-year. Soft Drinks International recently tried to check this out ourselves but. and the lack of success – at that stage – in getting government sanction to look at raising soft drinks prices which had been fixed for decades . complemented by two reusable carbonation bottles with goldplated base and cap. The Red Bull Sinbad title for males went to Fiadh Al Jabri (aged 15) and the female title to Uhood Al Hosni (aged 16).12 InDUSTrY nEWS Soft Drinks International – December 2010 Middle East SodaStream IPo AN initial public offering by SodaStream International. As part of a strategy to expand its product offering.” G KidZania Dubai.com or tel: +44 (0)1202 842222 The SDI 2011 Media Pack can be downloaded from: www.P. alas. Agthia reported a 6% year on year. Agthia has moved into the fresh fruit. The positive result was achieved despite rising product costs. Agthia said it expected to expand its distribution both in domestic and export markets. with yearon-year sales soaring 30. SodaStream.

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. found itself mired in controversy some seven years ago – as we reported in detail over several months – when it was considering a move of its main production plant from Bnei Brak to Ashkelon. and exploring the ways it could help us strengthen the connections between our brands and the consumer.. which are wholly preventable. It is disappointing when the food industry concocts items containing over 1000 calories for their menus. healthier options from quick service restaurants in years to come. in the interests of generating employment. The rumours suggest that Central Bottling/Coca-Cola Israel is keen to build a new plant at Galillee which is in northern Israel. “This conference falls within UM’s regional initiatives to keep pushing the potential of the digital platform within our communication strategies. with the sole purpose of extorting our love of ‘more is more’. “We think patrons in Dubai. Coca-Cola Israel has reacted to the rumours by saying there is no such plan and that no discussions have been held with the Ministry of Industry.” said Jennifer Ridgway.” said Roxrite. also known as Coca-Cola Israel. the Red Bull BC One star. heart disease and obesity are endemic crises in the GCC. viral marketing and the habits of internet users. Roxrite also enjoyed the countr y’s famous visitor attractions. OMAR Mandoor. Digital Boom conference . They just need some time to develop. Trade and Labour which sometimes provides subsidies for major production plants. said UM’s regional Managing Director. “Some guys really have strong potential. The workshops were structured both to identify new talent and to encourage existing aficionados of the increasingly sophisticated ‘street’ activity. The project was eventually dropped. Managing Partner of Freshii Middle East. including the pyramids and camel riding. was one of the key speakers at a one-day Digital Boom conference in Egypt. with Lebanon and Jordan nearby. Paul Katrib. The ministry has expressed enthusiasm for bringing more ‘anchor factories’ to the north. in line with the brand’s healthy food ethos. Coca-Cola Israel’s planned move to Ashkelon hit difficulties because of public criticism of the intended government grant which led to a reduction in the subsidy offered. ice teas and other healthy soft drinks. Beverage choice at Freshii stores emphasises juices. Rumours now suggest that the company is again looking at a move.com/advertise Photo Ramy El-Shakry. Freshii’s founder and Chief Executive. organised by the UM specialist media marketing consultancy and Egyptian website developer Digital Republic. email: advertising@softdrinksinternational. commented that “diabetes.com or call: +44 (0)1202 842222 Download the SDI Media Pack from: www. The event was created. and Freshii will fill that need. the mobile advertising revolution. like others around the world. One feature of the programme was a case study of how Coca-Cola is using new and emerging media successfully in the Middle East. SDI 2011 Media Pack available now To discuss your advertising requirements. albeit with less government assistance than envisaged in the earlier plan. General Manager of CocaCola Egypt. an auspicious location given the high incomes and the sophisticated commitment to healthy lifestyles evident in the once over-stressed finance sector. Fun for Egyptian B-Boys EGYPTIAN B-Boys enjoyed the experience of break-dancing workshops with Roxrite. Restaurants must be socially responsible and arm customers with health-conscious choices. Promotional graphics from this year’s very successful Coca-Cola Village initiative in Israel. “I’ve seen some really good talents in Egyptian B-Boys. full of taste and very filling. at the same time. as well as unease about job losses at Bnei Brak. during a visit which also included shows in malls. “The ingredients are fresh and healthy but. Soft Drinks International – December 2010 Freshii launches in Middle East THE first Middle Eastern outlet of the Freshii brand has opened in Dubai’s high-powered financial district.” Matthew Corrin. especially when built in the country’s outer regions. cafés and cinema foyers.softdrinksinternational. to highlight the importance of new and emerging media reaching out to different audiences and optimising investment for brands. Freshii opened its first store in Toronto in 2005 and is now found in about 20 cities around the world. Red Bull B-Boy Roxrite in Egypt.” Participants discussed topics such as the region’s internet infrastructure.” During his time in Egypt.14 MIDDLE EAST Coca-Cola Israel looking at a move CENTRAL Bottling Company. will demand fresher.

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Despite now being par t of a global group. We are focused on continuing to develop the Australian busi- Gold medal shines on drinks brand NEW Zealand did not fare as well as hoped in the medal tally at this year’s Commonwealth Games in New Delhi. in which it achieved record earnings. Juice producer in Hall of Fame QUEENSLAND'S iconic juice producer Golden Circle. “We now have a very big foot in the Aussie market door because we use the best ingredients and have innovative. the company repor ted 39% sales growth in Australia and 33% in markets outside Australasia. construction has now begun at the VISP Bac Ninh Integrated Township and Industrial Park. beverage and pharmaceutical ingredient untraceable.” explained Kathy Robinson. However. harking back to its formation as a growers’ co-operative in 1947. the township and park is one of four such zones developed and managed by a Vietnam-Singapore joint venture.” Pepsi Vietnam plant FOLLOWING the announcement earlier this year that PepsiCo was intending to invest further in Vietnam. Charlie’s has invested heavily in fruit processing facilities in the Riverland region of South Australia. the Australian supermarket chain.” As well as fruit juices and smoothies. including an organic range. home market sales also rose. Chief Executive of PepsiCo Asia. The sponsorship arrangement came about in a rather unusual way.” claimed Stefan Lepionka. The range is spearheaded by Charlie’s Old Fashioned Lemonade Quencher and includes several variants of the brand’s Spirulina Smoothie. business leaders and others for their role in both economic stimulus and placing Queensland on the world stage through product design. The first of the country’s gold medallists was Alison – Ali – Shanks.16 INDUSTRY NEWS Soft Drinks International – December 2010 Asia Pacific Charlie’s ups Aussie exposure AS repor ted briefly in Late Bulletin in our last issue. ness and building brands in a number of other markets globally. For the year to June. honest and fun packaging. Chinese producers and exporters avoid payments of these duties. requiring importers of Chinese citric acid products to post duties. “These actions not only rob the US Treasury of significant revenues. . In its complaint. Group Chief Executive for Charlie’s and one of the company’s founders. Pepsico’s US$250 million investment programme for Vietnam was outlined in August by Saad Abdul-Latif. The deal is expected to boost Charlie’s earnings substantially and to increase the group’s fruit purchasing in both Australia and New Zealand. The concept has proved very successful in both commercial and social respects. it has retained its quintessential Queensland aura. the company also produces a variety of carbonated soft drinks. which produces other fr uit and vegetable lines as well as its big-selling juice ranges. Located in northern Vietnam. Charlie’s Group has signed an agreement with Coles. Golden Circle. the industry pointed out that Commerce had made AD and CVD orders last year. after Shanks sought a job at Frucor. expor ts or iconic recognition.” the US industry claimed. the champion cyclist who is sponsored by Frucor Beverages’ Mizone sports drink. to supply 11 of its beverages to 750 stores throughout the country. we will continue to adopt a disciplined approach in executing this growth strategy. achieving strongly in silvers but not so impressively in gold. Since then Ali has gone from strength to strength and in 2009 she became the world 3000m track cycling champion. during a brief interlude of the ASEAN Leaders Summit in Hanoi. Hydration Marketing Manager at Frucor. Shanks features on the new Mizone Isopower Low Carb range and is herself a big drinker of Lime Mizone. Signalling the importance of the new Pepsi plant was the attendance at the signing ceremony of the prime ministers of Vietnam and Singapore. This institution was established in 2009 as an effective means of acknowledging companies. “By trans-shipping the citric acid products and declaring the intermediate country as the country of origin. Despite a difficult trading environment in New Zealand. Lepionka said that the trading result proved that Charlie’s was “no longer a New Zealand company with local brands but truly Australasian. Middle East and Africa. but they also threaten the health of American citizens by rendering the source of an important food. now par t of the international Heinz group. is a household name throughout Australia and is also a key beverage player in New Zealand and other expor t mar kets. “At that stage she was relatively unproven in the international competitive cycling world but Frucor decided to back her and the sponsorship relationship with Mizone began.” Charlie’s Old Fashioned Lemonade Quencher. has been inducted into the Queensland Business Leaders Hall of Fame. “Ali was offered the marketing graduate role but decided to pursue her sporting career as a priority. A public company listed on the New Zealand Stock Exchange. Americans up in arms THE US citric acid industry has asked the Department of Commerce to investigate what it describes as possible circumvention of antidumping (AD) and countervailing duty (CVD) orders on citric acid and certain citrate salts from China.

The city and surrounding area are drawing an increasing number of Chinese and international tourists. Hohhot means ‘blue sky’ in Mongolian. Complementing the prime event were a half marathon. and water. The Hohhot plant. local communities throughout China. . showcasing many energy and water conservation features.000 people watched 42 teams of intrepid aviators ‘fly’ from the West Kowloon Helipor t. And in his role as chairman of the US China Business Council. Photo Satbir Singh. This has been designed and built to Gold LEED standard. After opening the Hohhot plant. The full marathon course of just over 42km included two crossings of the lengthy (about 13. Hong Kong. while a flying pig. in its attempt last year to buy the giant China Huiyuan Juice group. largely for political reasons. The sale price was a nominal 10. giving the company 100% control. It is also an important step by Coca-Cola to assist in the development of Muslim Quarter in Hohhot. Hohhot. health care. Sensient’s Chairman and Chief Executive.5km) bridge between Penang island and the Malaysian mainland. as we have reported in earlier issues.” G The 100PLUS isotonic drinks line from F&N Malaysia was again a key sponsor of the Penang Bridge International Marathon in late November. Kent joined board members in calling on government leaders. Other Haitai shareholders also sold out to LG Household & Health Care. Hong Kong. As is well known. Team Dream’s Bond at Red Bull Flugtag.” During his China visit. laundry. Andrew Kwok. Haitai Beverage is one of the biggest soft drinks producers in Korea but has been underperforming. that the company and its bottlers were ahead of their development schedule in China. The projected US$2 billion investment programme might be augmented a little. at the opening. to reflect the brand’s market successes and the proven potential for further growth in China. SPECULATION as to what Asahi would do with its majority stake in Haitai Beverage Company ended when the Japanese company announced it would sell to LG Household & Health Care. Kent visited Luohe in Henan Province to inaugurate a bottling plant there. an airborne Star Ferr y and In brief… G Sensient Technologies Corporation has opened a new plant in Guangzhou. with state of the ar t equipment and new processing technologies. with Red Bull suppor t. said more than 60 people had helped get the ‘aircraft’ into the sky .. Chief Executive of The CocaCola Company. is a major producer of oral care. Hong Kong Flugtag MORE than 30. is a culturally diverse centre which has recently been dubbed the Dairy Capital of China because of its role as headquarters for two major milk producers. China. he said. Team Dream’s Bond took home the winner’s trophy with their dramatic Power Rangers flying machine. along with production facilities for both food and nonfood products. a Korean company.Soft Drinks International – December 2010 ASIA PACIFIC Asahi sells Haitai stake 17 More investment in China MUHTAR Kent. preferring to focus on an organic growth strategy. “It greatly increases our production capabilities. skin care. a 70 year-old celebrating his bir thday in style. TCCC was knocked back by Chinese regulators.” said Kenneth Manning. Sensient Technologies is a big player in beverage flavours and colours globally. pointed out when opening a new plant in Hohhot. pilot for Team Dream’s Bond. including in less developed areas. Kent noted that Coca-Cola had no short term plans to acquire existing soft drinks producers in the country. The complex houses an office and laborator y building. in Asia’s fir st Red Bull Flugtag. It now also owns some of Korea’s best known soft drink brands including Sunny10 whose long-running ‘Shake it up’ television campaign is regarded as almost an icon in Korea. Photo: Victor Fraile. The event was organised. Also providing enthusiastic suppor t was the Hong Kong Tourism Board while the Austrian Trade Commission was involved to back up one of that countr y’s best products.. household paper and household cleaning products. is the 41st Coca-Cola bottling facility in China. Guangdong. Coca-Cola also has a new plant in Sanshui.000 won – less than US$10 – but LG Household & Health Care took on a substantial debt load whose interest payments had been a drag on Haitai’s financial progress. Henan and Guangdong Province is more than an investment in Coca-Cola’s expansion to capitalise on the fast-growing China market. 10km r un (new this year) and a fun run. by the Hong Kong Air Cadet Corps and Hong Kong Aviation Club Foundation. LG Household & Health Care. ninjas were among the other contenders. Kent said that the “commitment to Inner Mongolia. Our business has experienced strong growth year-on-year in China. causing Asahi to consider various options. capital of the Inner Mongolia Autonomous Region. “The Guangzhou location positions Sensient for growth in one of the most dynamic economies in the world. which is now our third largest market. which cost around US$17 million. Inner Mongolia.

Sonoco Plastics. Each contains 42 grams of Protein and 17 essential vitamins and minerals. high-quality beverages that deliver on key health and wellness trends.and vitaminenhanced drinks that could provide real nutrition in a 3oz serving. has entered into a strategic brand development and distribution agreement with Coca-Cola Bottling Company Consolidated and wholly owned subsidiary. we can suggest an existing product or service. among others. whether it's a bottle. “We are very excited to be partnering with Provita Energy USA. Many of the leading global retail and foodservice companies now require suppliers to comply with international food safety . identify additional efficiencies. The new Provita products will have access to the operational and supply chain capabilities of Coca-Cola Bottling Company Consolidated and national sales handled by BYB Brands Inc. Participants receive a customised report upon completion. 21-question online assessment tool to help companies evaluate their facilities’ readiness for compliance. a thin-wall container. readyto-drink coconut water fruit juice blends. O. we built a diverse plastics packaging por tfolio with key acquisitions such as Crellin. “We are thrilled to announce our expansion into the coconut water category. President of BYB Brands Inc. Burk. but not limited to. a top or bottom. Provita Energy USA is the brainchild of John Polk.” said Rodrigo Veloso. is centralising its various plastics operations under a single corporate umbrella and brand. third-party inspection. “We are delighted to work with Jamba on the development of such a distinctive line of delicious. One World Enterprises. which includes distribution through Pepsi Beverage Company. The protein RTD category is poised for very large retail dollar growth and Provita is an easy-to-use daily beverage for the consumers protein dietary needs.” Sonoco serves a wide range of plastics packaging markets. process or service complies with international. Throughout the years. “Depending on customer need. Certification to global food safety standards provides organisations with independent cer tification that a product. distribution system. North Carolina. Sonoco Plastics. ClearPack. “With the acquisition of APT in June. South Carolina.   The 10minute assessment tool covers the core elements of globally-recognised food safety standards. trend-forward. thermoforming. we are Sonoco Plastics and we're bringing the power of our people. “We are also extremely pleased to partner with O. Coconut water. convenience.E. Provita Slim. the global packaging company with headquarters in Hartsville. Distribution deal PROVITA Energy USA. Jamba Juice Company.N. “Coconut water is one of the fastest Unified with name change SONOCO. Tennessee and Charlotte. Provita Chill and Provita Protein. or we can customise a package. and International Food Standard (IFS). a leading provider of global food safety cer tifications. have announced an exclusive licensing agreement to develop and launch a line of Jamba-branded. BYB Brands Inc. founder and CEO. The unified company offers a diverse line of plastics packaging utilising blow moulding. and CEO. and Matrix.” Puechl said. “Sonoco entered the plastics business more than 50 years ago. growing categories in the beverage industry and one of the hottest trends among consumers seeking a more naturally hydrating beverage alternative. President. Division Vice-President. he wanted to develop a line of good Safety prep tool NSF International." The new line of Jamba-branded products will be brought to market via the O. White. and is expected to be available in select grocery. Coca-Cola Bottling Company Consolidated has received an undisclosed equity stake in Provita Energy USA. has launched a first-of-its-kind online tool to help food companies assess their readiness for certification to Global Food Safety Initiative (GFSI)-benchmarked standards. Food Safety System Cer tification (FSSC). and other retail outlets in early 2011. Initial distribution will be targeted at key markets across the southeastern US including. Director of Global Food Safety Certification for NSF International. more active lifestyles. Michigan-based organisation offers a free. we're capable of producing various plastic packaging in a single plant. “And because we're not anchored to one material or technology.N. the time was right to establish a unified plastics brand to better leverage financial resources. Nashville. technology. a company that shares our commitment to helping people lead healthier.E. The wholesome benefits of coconut water are a perfect complement to our existing por tfolio of better-for-you products and provide us with an opportunity to offer consumers a great-tasting. The Ann Arbor. For the Provita products.   GFSI-benchmarked food safety standards include Safe Quality Food (SQF).” said Robert Prevendar. GlobalGAP. and enhance our reputation.” said Norman George. a fast-growing category. Beginning today.N.18 INDUSTRY NEWS Soft Drinks International – December 2010 Americas Coconut partnership JAMBA Juice Company and all-natural beverage company. or a thermoformed tray. injection moulding and extrusion technologies. and history to deliver infinite packaging solutions.” said James D. tasting protein.” said Bob Puechl. The initial launch will include four distinct shots: Provita Energy. refreshing beverage option. The report determines their readiness for certification on a scale of 100 and identifies specific areas that need to be addressed to successfully achieve certification. British Retail Consortium (BRC). who is also the founder of Boo Koo Energy drinks.E. “This new tool provides a snapshot of a company’s current food safety system and identifies where resources need to be allocated to bring its facilities into compliance with globally-recognised food safety standards..” standards through independent. regulatory and retailer requirements. Provita Energy USA is the nation’s newest line of protein and vitamin fortified products in an easy-to-use 3oz shot with 42 grams of protein. Chairman. LLC. powdered beverages and coffee. including bottles and containers for drink products.

The American Beverage Association has been proudly serving the non-alcoholic beverage industry for more than 85 years. Join today to be part of industry’s collective voice in places that matter to your business.ameribev. For more information. United We Lead.Strength In Numbers.org . please contact ABA’s Membership team at (202)463-6764 or visit www.

Peruvian Nature has recently completed construction of a new. ranks privately held companies based on three most recent years of revenue growth. We believe our SmartPax 'Eco-Film' can rapidly gain market share as a result of the cost savings we can pass on to a consumer through avoiding fees such as a CRV deposit at the checkout counter. “Many states. A biodegradable plastic is defined as a degradable plastic in which the degradation results from the action of naturally occurring microorganisms such as bacteria. glass. “With manufacturing facilities in New Castle. this is the 9th year that Retrotech Inc has been on the list. Owens-Illinois Inc was informed of the government’s plans to transition management of the company’s operations to government control. state-of-the-art sterilisation plant which uses EPA filtered air injection systems and specially tailored air extraction and powder extraction techniques to process all types of natural ingredients. fungi and algae. seed. we will comply with the laws and directives we have been given. a certified manufacturer and leader in the development. Companies must have at least US$1 million in revenue for each of those years. Pennsylvania and Brewton. Graham Packaging GP Acquisition and Graham Packaging LP Acquisition. now in its 24th year. O-I has been supplying glass food and beverage containers to meet the needs of the Venezuelan people for more than 50 years. stated. spice. crushed and even powdered vegetables. We also are concerned about the continuity of supply to customers in critical segments like food and beverage. plastic. Degradation begins at the time of disposal. Roger Mohlman.” said David Romeo. Managing Director. Nutraceuticals International's extensive knowledge and experience will provide the competitive edge needed to bring these products to the international scene. condiment. “We are pleased to have completed the acquisition of Liquid Container and related financings in a timely manner. Prime Star CEO. we can avoid degrading by heat. not before. such as California. and bimetal containers and can be reimbursed if the containers are brought to a recycling centre.1 billion in 2009. located in Los Guayos and Valera. employ more than 1000 people and represent less than 5% of its global segment operating profit. is headquartered in New Castle.20 AMERICAS Eco Film certified LAS VEGAS-based Prime Star Group Inc has announced that its SmartPax 'Eco-Film' has received certification of biodegradability having been tested by independent laboratories in accordance with the standard test methods approved by ASTM. “Nutraceuticals International will focus its efforts on Peruvian Nature's major products. bark. and its subsidiaries for US$568 million. The IPEC business has an excellent reputation for their quality and design capability and is well recognised by customers for their outstanding technical service capabilities. Silgan's Executive Vice-President and Chief Financial Officer. charge consumers a fee. including environmental and safety rules.” Based in Lima. No special storage conditions are Soft Drinks International – December 2010 Peruvian joint venture NUTRACEUTICALS International is participating in a joint venture with Peruvian Nature. The consumer pays CRV on the purchase of beverages with aluminium. this transaction provides new opportunities to broaden our existing franchise. L. leaf. Through our proprietary blend of polymers. “We are thrilled to announce that our proprietary pouch technology will now offer 100% biodegradability. We can now offer indefinite shelf life with no special storage conditions required. complex and technical industry. Combined with our existing closures business.” Venezuela handover IN A surprise move Owens-Illinois Inc. required.” said Bob Lewis. Pennsylvania. “Although we have not reached an agreement with the government.P. was recognised as one of Rochester's Top 100 companies during an event sponsored by the Rochester Business Alliance (RBA) and KPMG LLP on 3rd November 2010 at the Rochester Riverside Convention Center.” O-I says it is fully cooperating with the Venezuelan government throughout the transition and remains committed to complying with all laws and regulations. “We are now focused on the integration of Liquid and are excited about unlocking the opportunities to grow both the top and bottom lines of our combined businesses.” said Mark Burgess. The company operates 66 manufacturing facilities in North and South America. In a meeting with the ministry of Science and Technology in Caracas. CEO of Graham Packaging. Pennsylvania. reports that its subsidiaries. grain. a leading plastic closure manufacturer serving primarily the North American dairy and juice markets. tubercle and other whole. In brief… G Retrotech Inc.  Peruvian Nature's processes are environmentally friendly using an organic sterilisation system. such as a 'CRV' (California Redemption Value). the world’s largest maker of glass packaging. This steam and vacuum method is a 100% natural technique to remove pathogens and reduce the germ charge in natural products.com or call +44 (0)1202 842222 . “This joint venture provides the ideal forum to expand the marketing potential for Peruvian Nature's high quality products.” Silgan recorded annual net sales of approximately US$3. G Graham Packaging Company Inc of York. The Rochester Top 100.” Closure buy SILIGAN Holdings Inc . root. medicinal plants and nutritional supplements. “Glassmaking is a highly specialised. ISO and other such standardisation bodies. have completed the purchase of Liquid Container. OSS was developed to treat almost any kind of medical plant.leading supplier of consumer goods packaging products. has acquired IPEC Global. light or external stress. and rankings take into account both dollar and percentage growth. a specialist in automated material handling equipment. known simply as 'OSS'. Alabama.” said Al Stroucken. cereal. O-I Chairman and closures for the dairy and juice markets. The business. This is a fee paid on purchases of certain recyclable beverage containers in California. “We believe IPEC provides an excellent line extension to our closures business. Ranked in 3rd place. wood. The company’s two plants. we believe IPEC has built a strong competitive position in plastic Send your news to: email: news@softdrinksinternational. CEO. Europe and Asia. production and marketing of wide range of Peruvian natural ingredients. has been informed of the Chavez administration’s intention to expropriate O-I’s operations in Venezuela. and we are concerned by government plans to manage the operations without having the appropriate level of expertise. The safety and wellbeing of our employees is of the utmost importance to us. 100% recyclability at any time.Inc. which had sales of approximately US$35 million for the last 12 months. while introducing a few exclusive ingredients that can be found nowhere else in the world.

The drink can now be presented in a transparent bottle. The Univar Food Application Sample Box presents customers with finished product concept samples that offer them the opportunity to experience for themselves the tastes. The feedback we have shows that customers are not only finding it very useful. combines in-house know-how and the partnership we have with Wild. “Competitive commodity pricing. Aquapharm will apply its suite of proprietary screening technologies. A new range of pro- teins from Fonterra allows us to develop clear sport drinks. to support the further development and commercialisation of selected candidates. Developed at Univar’s dedicated Food Laboratory in Brussels in response to customer demand for innovative ingredients that enable them to develop end products particularly associated with health and wellness benefits. “Given the continued discussion throughout the grower communities of a large and increasing crop surplus. primarily due to poor weather conditions in its main growing areas. government purchases.” said Mike Stamatakos.” then undertake the screening of these shortlisted extracts from Aquapharm’s collection against a range of different micro-organisms. this collaboration aims at the effective exploitation of Aquapharm’s unique source of biodiverse marine microorganisms. the industry could make a significant move towards supply-demand equilibrium”.0 million barrels. Univar Colours has the right team to develop critical applications and if you want an unknown colour. to the food and beverage industry and seek an appropriate partner. “Given the projected crop shortfall and continued sales growth. VP Agriculture Supply and Development. were optimistic but that lower yields. The cooperative believes that earlier forecasts. we probably have it. The company's CEO Simon Best said: “Today’s consumers are increasingly demanding naturally derived ingredients and we are delighted to engage in collaboration with Leatherhead Food Research. Under the terms of this agreement. to develop a productive new source of natural preservatives that meets this need. agents and key customers of the rapidly changing situation. allowing more and more to have clean labels. However recent delivery analyses and grower reports point to significant fruit rot in parts of Wisconsin caused by incessant summer rains.000 barrels from the August Cranberry Marketing Committee (CMC) projection of 7. bacteria and fungi. said: "With these two drinks. cranberry innovation and continued international consumer demand seem to be driving these sales trends. providing a quick source of peptides for body recovery after exercise.3% over the past 12 months and by 9% over its last three reporting periods. a leading marine biotechnology company.Soft Drinks International – December 2010 DEVELOPMENTS 21 Ingredients Concept in a box GLOBAL chemical distributor Univar has launched a new initiative to drive sales of food ingredients. Leatherhead Food Research will The 2010 cranberry crop follows a record harvest in 2008 and good yields in 2009. Commenting on the drink concepts Paulo Braga. or partners. including SeaRch. . but are finding the sampling process a fun way to do business. Orange Sport Drink and Fit Apple.” “Consumer demand for additive-free foods is a key research driver in the area of food preservatives. we now project the 2010 US crop to be less than 7. Together the organisations will offer the output of this screening effort. “Our technical and product development capability means that we can work in partnership with our customers and suppliers to develop innovative ways to use ingredients to overcome production issues. leading our growers to forecast a large 2010 crop. The popularity of the cranberry and cranberrybased products around the world has seen continued sales growth with the CMC reporting industry sales to be up by 4. based on Ocean Spray’s year-to-year crop data. who operate at the very forefront of food research. which was not possible before because of the turbiduty given by the traditional proteins. It has opened doors to new customers and additional territories. Techincal Manager Food EMEA. will result in a drop of over 6% compared to previous industry estimates. textures and colours of a variety of ingredients before placing their order. has signed a research agreement with Leatherhead Food Research to identify novel functional extracts with broad-spectrum anti-microbial activity using Aquapharm’s collection of marine microorganisms. as recently as September. Cranberry crop drop OCEAN Spray has reduced its 2010 cranberry crop forecast for both the cooperative and the industry.” said Dr Evangelia Komitopoulou. Head of Food Safety at Leatherhead Food Research. Taken in total. "The new natural colourants and flavours concept.5 million.” Marine-derived collaboration AQUAPHARM Biodiscovery. “There was excellent blossom and fruit set earlier in the year.” added Stamatakos. we thought it was important to alert our growers. Wild provides the new FTNF flavours (from the named fruit). and fermentation know-how to generate extracts for screening. The collaboration represents a major step forward for Aquapharm in realising the potential of its unique marine assets and expertise in the food and beverage sector. scalding in Massachusetts caused by excessive summer heat and lower crop overall yields in the west due to a very cool and wet growing season. the boxes are being rolled out across all 25 of Univar’s EMEA territories. we wanted to focus on three new concepts: clear proteins sweetened with stevia and with a touch of natural colours and flavours. Adding to Leatherhead’s current research portfolio on natural alternatives to chemical preservatives. The box contains a range of drinks and cookies that Univar has developed using ingredients from its portfolio. Initial results from this research agreement are expected early in 2011. namely a rich new source of naturally derived anti-microbial compounds. down over 500.

Zerose erythritol. Commenting on the 500th issue. composition and overall quality. “The GOED Exchange is bringing together some of the brightest minds to provide multiple perspectives on the challenges. functional and medical food markets. namely Raps and Rober tet.” stated Matt Phillips. President of Cyvex Nutrition. subscribers know they can trust the independence of our summaries. This has been achieved through an innovative process using a patented blend of sweeteners. other producers. including Cargill’s zero-calorie bulk sweetener. G The GOED Exchange (www. “Our self-contained business platform spans IP creation and R&D through to clinical trials. Cyvex Nutrition of Irvine. California. and provides further assurance that the company's range of fruit and vegetable antioxidants and health condition-specific branded ingredients meets established specifications for identity. a company that focuses on the discovery. The newsletter provides a regular. “Our subscribers tell us that these regular updates are really useful.softdrinksinternational. the company maintains it has the required expertise and means to help the food industry to best benefit from the new oppor tunities offered by this regulatory update. It allows food companies to use the label 'antioxidant: rosemary extract'. opportunities and research that impacts those in the omega-3 industry on every level. The summaries are written by scientists from RSSL who can cut to the core of the research and help readers quickly understand the relevance and application of the scientific findings. The 30% calorie reduction is double that of any other chocolate on the market and is equivalent to a saving of up to 160 calories for a 100g chocolate bar. Erythritol occurs naturally in nature in fruits such as grapes. This makes us an attractive collaborative partner for companies seeking growth in the supplements. According to Directive 2010/69/EU.goedexchange. bringing together the EREMG (European Rosemary Extracts Manufactur- www.” said Stephen Moon. The reports are always objective. are based on the processes developed and used by the members of the EREMG. positioning its StabilEnhance OSR rosemar y extracts in the market as a safe.” G After an on-site inspection of its manufacturing and distribution facilities. a two-day event focusing on the latest issues and opportunities facing the EPA and DHA omega-3 category. The recently completed audit resulted in an 'Excellent Compliance' rating for the leading provider of conditionspecific ingredients. This requirement was anticipated by Naturex. medical food and dietary supplement technologies. It will definitely boost further the demand for rosemary extracts as major food companies were waiting for clarification on their regulatory status and the final EU-approval to use rosemary extracts in their products. “Our goal is for participants to walk away from the GOED Exchange with enough information to take action on the specific issues facing their businesses and to be able to help expand the omega-3 market. As a result. Executive Director of the Global Organisation for EPA and DHA Omega-3 (GOED). The French company Naturex says approval is a major step for the European rosemary extracts market since it will considerably expand business opportunities. as well as the purity criteria. takes place in Salt Lake City from 13th to 14th January 2011. thus helping to fulfil  the growing consumer demand for natural food products. and in fermented foods and drinks. as well as updates on regulations and legislation. has successfully raised significant funds to allow it to accelerate its strategy of developing new functional and medical food ingredients and technologies. G Cargill’s cocoa and chocolate business has unveiled the breakthrough technology behind the first chocolate to achieve an EUapproved consumer claim of 'reduced calorie'. development and licensing of scientifically-proven functional food. G Reading Scientific Services Ltd has celebrated the 500th issue of its fortnightly Food e-News newsletter. the major oilsoluble antioxidant compounds in rosemar y leaves. The company invested in toxicological studies and supported the whole procedure in collaboration with two ers Group). the four methods of production of rosemary extracts listed in the Directive 2010/67/EU. effective and natural alternative to synthetic antioxidants. The only polyol which is recognised as zero-calorie.com).” said Adam Ismail. Zerose erythritol is produced by a fermentation process and does not exhibit the digestive intolerance that can be associated with other polyols. has received GMP certification from the Natural Products Association. Karen Masters of RSSL noted. purity. “Cyvex Nutrition has always prided itself on delivering the safest and purest ingredients available and we are pleased that our facilities and processes once again comply with NPA's rigorous standards. it is the ingoing dosage of total carnosic acid plus carnosol which has to be considered rather than the dosage of the whole rosemary extract.22 INGREDIENTS Soft Drinks International – December 2010 rosemary extracts approved THE rosemary extracts market has been given a boost with formal adoption into the EU food additive legislation. The antioxidant activity of rosemar y extracts is consistent with their content in carnosic acid and carnosol. This approval celebrates the efforts spent by this group. . It is available free of charge and now has more than 5753 subscribers. strength. and because they are not necessarily linked to any of the analytical services available from RSSL. This implies knowing the level of active compounds within the rosemary extracts. Chief Executive. commercialisation and regulatory approval. easy to understand summary of key research findings that affect food and food ingredients. Naturex sees major opportunities for food preservation within Europe.com In brief… G Provexis plc. We’re actively seeking new technologies to acquire and continue to screen a range of possible opportunities. Naturex initiated the registration process of rosemary extracts as EU-approved food antioxidants in 1996.” The event features elements designed to promote more interaction between the speakers and audience and more attendee participation.

Pear and Strawberry-Banana. which invites consumer input. mango. B6 and B12. “The mobi site is a teaser and preview to the forthcoming Tropika Island of Treasure reality TV show which promises fun.Juices & Juice Drinks Cool colours SOUTH AFRICA Clover has extended new packaging MIDDLE EAST Aujan Industries has refreshed the packaging for its Rani Float range. niacin. The juice beverage. A consumer purchases Tropika. D. Apple + Grape. Grape. enters the competition by following the label directions and receives a reply sms with a link to the mobi site. “Once on site. Pineapple. sit. Orange. Egypt. along with a clear communication that the juice contains 100% natural . Super shot USA EBOOST has launched Super Berry Liquid Shot.” said Ahmed Shaboury. The new design retains a simple. accessible both from mobile devices and online. dance and hundreds more – and then watches a streaming video showing the celebrity performing their command. Pineapple + Banana and Blackcurrant. reported in our last issue. notably in Iran. is accessible on www. Head of Brands for Aujan Industries. formulated with nutrient-rich superfruits: pure extracts of blueberry. Red Berry. The Wilde Blog. Feel Good has also built on its 'How Do You Doodle' on pack feature that gives children the chance to create their own feel good doodle. Tropical – and seven in 1 litre: Guava. Mango & Orange. nutrient-packed formulation for enhanced concentration and endurance while strengthening the immune system and hydrating the body. with the best being featured on the back of each pack. blackberry. an all-natural. The15 calorie shot has no added sugar. The Tropika Island of Treasure 3 promotion. “The new brand identity packaging of Rani Float provides a more contemporary look. The 100% message is highlighted on the new Elopak and Tetrapak cartons. The dairy-juice blend is presented in very colourful 330 ml bottles. Apple. Orange. Tropical.” offers. the juice pro- ducer which has boosted the market profile of its Wilde 100% brand hugely through strategic sponsorships and a very communicative blog. Orange. zinc and green tea. UAE and several other Middle East markets. chromium. Mixed Berry. ingredients. reflecting the juice drink’s famous fruit chunks and reminding consumers of the rich flavours Rani Float its Tropika brand by adding a Cool Colours packaging variant. has become a key soft drink product in Saudi Arabia. no added sugar and that each serving counts as 1 of your daily 5. The new look is a foundation stone to boosting sales in current markets and extending the brand further beyond the GCC. new design across its range of Feel Good Kids drinks coinciding with the nationwide launch of the range in ASDA.wilde100. India and Pakistan. Apple.    Feel Good Kids 180ml Tetra packs are available in two flavours. acai.za.co. the consumer selects their favourite celeb. Syria. Wilde 100% Fruit Juice has four flavours in 2 litre packs – Berry. maqui berry and grape seed. colourful and natural look and feel. Orange. selenium. Peach.” explained Brand Manager Asheen Dayal. giving the range increased exposure on-shelf. Apple. is flourishing. has introduced colourful new packaging. artificial colours or flavours. enters any command – jump. pomegranate. whacky and unpredictable entertainment when it hits our screens early next year. folic acid. Four flavours are offered: Tutti Frutti. One of the measures used to create awareness of the site is by leveraging the sms competition entries. “The new design is an expression of a brand that is moving from a regional name to gaining widespread international exposure. with a distinct burst of colour. Red Grape Lite. kick. partly thanks to the use this year of a ‘My Celeb Slave’ mobi site. Rani Float is currently available in six flavours: Mango. kids redesign UK Feel Good Drinks has introduced a The new Cool Colours range. The shot features vitamins C.” Wilde 100% SOUTH AFRICA Pacmar. notable for its fruit chunks.

3 billion in 2009 – an increase of 12. Elvis Presley Enterprises was so pleased with the result that the TVC is now featured on the elvis.” The new format is also being promoted as reducing Cottee’s impact on the environment. Packaging is in clear 340ml bottles.” The boutique range features Bundaberg Guava. sold in four-packs. brand-conscious and definitely favour truly unique flavour offerings. with 26% and 16% respectively. guaranteeing superior print quality and the print image itself very aptly emphasises the naturalness of the fruits and juices depicted. “Cottee’s families told us that they sometimes find 2 litre packs heavy to carry. has introduced what the producer describes as its biggest change ever. said: “In Brazil. “People are cutting back but are also seeking out some simple luxuries they can enjoy at home. as each 1 litre pack is a double concentrate formula so it still makes the same amount as standard Cottee’s 2 litre. Don’t let looks deceive you though. Luciana Galvão. Marketing Director at Schincariol. According to a study by AC Nielsen. They contain real fruit juice and have no artificial flavours or colourings. .24 ProDUCTS Double concentrate AUSTRALIA Cottee’s cordials. Cafe drinking AUSTRALIA Bundaberg Brewed Drinks has long done well in on-premise café sales with its well-known soft drinks but the company has now created a new range to build on the café experience. Lemonade and Pineapple & Mint varieties. “Consumers are very discerning. It makes the carton packs real attention-grabbers on the supermarket shelf ”. Marketing Manager South America at SIG Combibloc. The ‘Where Spring Comes From’ campaign centres on design by animation studio Psyop and print adver tising photography by Andreas Smetana. Cottee’s has created a new interactive website and is active in community initiatives. store and pour (even for little kiddie hands). explained: “We opted for carton packs from SIG Combibloc first and foremost on the strength of the innovative properties the carton packs offer. There is a growing awareness in Brazil of the need to provide the best possible product protection”. Luiz Taya. and Skinka in Citrus. in the Federal State of São Paulo.” All of the many Cottee’s flavours are available in the new packaging format. CombiblocMidi is fitted with the handy screw cap combiSwift. Bundaberg Blood Orange and Bundaberg Pink Grapefruit. They want the best for themselves and their family and friends. bulky to store. Anchoring the campaign is Elvis Presley’s classic Spring Fever. consumption of readyto-drink fruit juice drinks increased by 4% in 2009. Grupo Schincariol was founded in 1939 in Itu.” said Chief Executive John McLean. consumer feedback. a brand of Schweppes Australia. Bluetooth-enabled technology allows downloading of the Elvis track. Makeover BRAZIL Grupo Schincariol has introduced new packaging to its Fruthos and Skinka brands. The carton packs are printed using the high-quality gravure printing technique. a grassroots programme run in partnership with the Football Federation Australia. An unusual feature of the campaign is that bus shelters and street furniture have been dressed in a spring theme of flowers and grass. ready-to-drink juices and juice drinks are showing significant growth. making them easier to carry. The juices now come in 1 litre aseptic carton packs making the company South America’s first manufacturer in the non-carbonated soft drinks sector to offer its juice products in carton packs from SIG Combibloc. the first time an Elvis song has been licensed for commercial use in Australia. Cottee’s.com website. an Australian family favourite since 1927. making it extremely convenient for consumers to use. The company recorded sales of approximately €2. “We squished the best bits about our 2 litre cordials into handy 1 litre packs. The soft drinks and juices segments in particular showed the biggest growth. Red Fruits. said it had changed the packaging because of Soft Drinks International – December 2010 Where Spring Comes From AUSTRALIA Schweppes Australia has attracted considerable attention to its popular Spring Valley juice brand with an integrated campaign developed by the Melbourne agency George Patterson Y&R. notably 5-a-side football. and a bit awkward to pour.8% over the previous year. The Fruthos range comes in six flavours.

make new Naked Juice bottles. At the same time Naked Juice has announced its sponsorship support of two organisations dedicated to improving the environment through recycling education: RecycleBank and Keep America Beautiful. Coca-Cola Oceania added to its awards with Kiwi Blue in the sparkling water category and Pumped Lime in flavoured water. are organised annually by the New Zealand Juice and Beverage Association and have been widely praised for their structure. The awards. “With the expansion of the reNEWabottle. Orange. Breakfast Punch. The Liqui-Fruit range now extends to a broad choice of flavours: Apricot. Director of Marketing. “This was a natural fit for all par ties involved. All are available in 1 litre TetraBriks. Judges described Keri Apple and Blackcurrant Juice as having “a great apple flavour with the old-fashioned taste of blackcurrants”. Passion Power. essentially made from other bottles. The range also includes Liqui-Cooler. They will be introduced by the company's 'Learn the Truth' in-store marketing programme focused on educating consumers to read the ingredients on competitive labels.” said Brad Armistead. Another apple and blackcurrant drink.000 cubic metres of space in landfills.36 litre) PET bottles in three flavours: Wild Blueberry. flavours and fragrances group Sensient Technologies. Berry Blaze. ing its TrueBlue juices across Canada and along the West Coast of the US. while most are NEW ZEALAND Keri Apple and Black- also in 330ml cans. Liqui-Fruit Vitality and Liqui-Fruit Barney products. Mango & Orange. which it describes as “a limited edition blend of nothing-but-fruit. highlighting the brand’s summer survival credentials. Publicity material would have one believe that this features a fruit called hybridiuslikwisfruiti which bursts into bloom in the remote desert only once every 76 years. TrueBlue 100% juices are being distributed through mainstream grocery. recyled bottle USA Naked Juice has introduced the reNEWabottle for its 10oz. Ceres has also recently been promoting Desert Fantasy. and 64oz juice and juice smoothies. Made from 100% post-consumer recycled plastic.” . TrueBlue 100% juices will be initially available in 46 oz (1.2oz. took the energy/lifestyle category honours. which involve both specialist and consumer judging. using only the highest quality ingredients and never adding sugars or preservatives. The champion beverage also won the juice blends category. Designed by the company's in-house research and development team and produced in its own bottling plant. and compare.5 litre TetraBriks. G Force from Frucor Beverages. we’ve always been transparent about what we put into our juices and smoothies. Oregon and California. Blue spreads CANADA Leading Brands Inc is introduc- currant Juice from Coca-Cola Oceania was named supreme champion of this year’s New Zealand Juice and Beverage Awards. and Wild Blueberry and Blackberry. Summer Pine. health and natural food stores across Canada. These 100% juices are antioxidant-rich and do not contain any 'filler' apple or pear juices. will reduce virgin plastic consumption by 7. Wild Blueberry and Pomegranate.Soft Drinks International – December 2010 JUICES & JUICE DRINKS Apple & Blackcurrant 25 Summer activity SOUTH AFRICA It has become some- thing of a tradition for the Liqui-Fruit range from Ceres Beverage Company to mount dramatic promotions during the hotter months. Clear Apple. a dash of pure tongue-in-cheek and a touch of true fantasy”. Tangerine Teaser.” said Armistead. Marula Mania and Guava. Cranberry Cooler.4 million pounds per year. while all but Marula Mania and Guava are offered in 250ml TetraBriks. Some flavours are in 2 litre and 1. it’s critical to educate consumers about ongoing sustainability efforts because. Red Grape. Peach & Orange. mixed with a little innovation. which has been emulated elsewhere in the world. 15. we can help reduce the amount of plastic in our landfills and in turn. the new bottle. “At Naked Juice. Competition participants have to submit a photograph of themselves with the ‘iceberg’ and a pack of Liqui-Fruit. “The transition to the reNEWabottle is a natural evolution to fulfill our brand mission of making superior products while minimising our impact on the environment. During the past year the company re-established its distribution network along the West Coast of the US supported by a large national health and natural foods distributor. Naked Juice. The brand will be on the shelves of most major health and natural foods stores in Washington.” The move helps Naked Juice reduce its overall carbon footprint and will save more than 12. The supreme champion award is sponsored by colours. together. Using recycled bottles instead of virgin PET will also reduce the bottle’s greenhouse gas emissions by 35%. Litchi. The Liqui-Fruit Summer Meltdown involves an ‘iceberg’ visiting malls and other key locations.

” said Hansa Borg's CEO Lars Midtgaard. Urleiten GmbH will introduce its product in still and sparkling variants in beverage and wine outlets in Austria (particularly Eastern Tyrol). On its journey to the spring. including on Facebook and point-of-sale posters. two other brands produced by Ringnes. Urleiten GmbH decided on O-I because of the company’s flexibility and ability to deliver small orders as well as large. in number two spot ahead of Bonaqua and behind the Ringnes produced Farris. “We just could not stand there and do nothing.5 litre and 0. “Working in close collaboration with Urleiten.” said Midtgaard.” The design of the 750ml and 250ml containers.com . Coconut AUSTRALIA nudie juice company has introduced a range of coconut water drinks. It's ultimately consumers that will determine what bottled water brands are bought and which are not.5 litre recyclable bottles.26 PRODUCTS Soft Drinks International – December 2010 Water & Water Plus Premium for the on-trade AUSTRIA In a departure from the mineral water packaging typically found in Germany and Austria. conveys an image of exclusivity to our water. “We want the same type of displays in shops that Carlsberg has. who have a discerning palette and are looking for a pure water that complements fine food. manufacturer Urleiten GmbH has chosen to package its Alpine spring water in a flint glass wine bottle to emphasise its premium quality. “We have spent much time and resources in brand research and product testing. as well as Southern Germany and Northern Italy. We know what consumers want from bottled water. nudie describes coconut water as “the most delicious yet nutritious substance known to man”. Flavours include apple and lemon. The new bottles are produced by leading manufacturer of glass packaging O-I. The long-necked bottle differentiates the brand among the competition since this shape is rarely used for mineral water in the German-speaking areas of Europe. www. while at the same time positioning Olden. Sales of Olden had been in negative decline since early 2009. the water gets its special characteristics: low and wellbalanced mineralisation and a fresh. but that is what we are aiming for.” said Midtgaard. the water passes through capillary veins in the rocks – known as Urleiten in Austria. made in extra-flint glass.” said Lars Moche of O-I’s German sales team. Midtgaard said. but also Bris and Imsdal. and perhaps more. pineapple/orange/passion fruit. Olden's three principal natural and flavoured water variants were relaunched countrywide in October carrying a new bottle design and logo. lying not only well behind Bonaqua and Ferris. This gives us the confidence to believe we can out-sell brands such as Brisbane and Evian and achieve sales close to the level presently seen for Ferris. The bottle features a label displaying a coloured circle to highlight the Urleiten brand name. A key message is highlighting 33 good reasons to drink coconut water. preserving the effervescence of the sparkling water inside. the company's leading bottled water brand. and silk-smooth flavour. we found a cost-effective yet exclusive packaging solution for a niche market with limited production volumes. is reminiscent of a classic Bordeaux bottle. “This Bordeaux bottle.7%. “You’re going to have a lot of trouble getting that juicy potassium. These veins filter the spring water to a high level of purity before it is forced to the surface by natural pressure.” said Midtgaard. ranging from 58.5% to 86. shelf-space and marketing exposure in shops. in addition to Olden Natural and Olden Sparking which are sold in 1. distinguished design.” The four coconut water products are a straight up.softdrinksinternational. I know Carlsberg has more muscle in the marketplace and we are up against it. “It appeals to gourmets. The flavour blends are all more than 50% coconut water. We needed an action plan. Being a start-up business this was an important criterion for Urleiten. “This project demonstrates our versatility and skill in small series production. “These characteristics predestine the water for a special target group. “We intend to challenge Ringnes and Farris. Hansa Borg plans to use an integrated approach combining new innovative designs coupled with local and national marketing to beef-up production and sales of Olden. and has a screw cap closure.” In 2011. Our sales were not growing. Olden currently holds a modest 5% share of Norway's bottled water market. light.” said André Rainer.” explained André Rainer. The downside. and our revenues were falling in a market where consumption of bottled water is falling. We want Olden to grow its market share by being visible and noticed. Hansa Borg is in negotiations with the country's leading retailers to secure a high level of display. and now we have one. and promises enjoyment. pomegranate and açai. promoting them with the brand’s zany cheerfulness. of Urleiten GmbH. Managing Director Aiming for growth NORWAY Hansa Borg has implemented a new double-edged bottled water growth strategy that aims to secure a 20% market share within five years. We are no longer satisfied with having such a small market share. it points out. Our challenge will not be low key. and lychee and lime. a newly-formed company located in Hopfgarten (Eastern Tyrol).and polyphenolrich coconut nectar water out yourself. Through this process. with its elegant. Our ambition is 20%. is that opening coconuts isn’t an easy task. Urleiten spring water is sourced from a natural Alpine spring in the Deferegger Alps.

britishsoftdrinks.com this report and many other publications for free. Non . Please return this form with payment to: British receipt follow.britishsoftdrinks. London WC2B 5LR. l Water Water Water Spring Water and Table Water.2010 Water Standards A protection through to delivery. However. including Natural Mineral Water. ntact Wall For more information please contact Jacqueline Wall at 020 7430 0356 alternatively email jwall@britishsoftdrinks.Guide to Good Bottled Water Standard . Soft Drinks Association.com Publication order form Name: ______________________________________________________ _______________________________________________________ _ Company: ____________________________________________________________________________________ Address: ____________________________________________________ ________________________________________________________ _ ____________________________________________________________________________________________ Tel: ____________________________________________ Fax: ________________________________________ __________ _ Email: ______________________________________________________ ________________________________________________________ _ I would like to order a pdf copy of the Guide to Good Bottled Water Standards at £99. members simply need to log on to the members’ only section at www. W covers: * Development and exploitation of waters * Bottled water production and distribution * Legal requirements facing producers * Application of modern techniques of quality management ater The Guide to Good Bottled Wate . 20-22 Stukeley Street. .UK orders should be paid with a sterling cheque to a London bank. Publication will be sent on receipt of payment.com where they can download www.2010 is available as a pdf de Water for only £99. A full receipt will follow.

has ranked Highland Spring the UK’s most ethical bottled water. due to be published in September 2011. Send press releases to: news@softdrinksinternational. Both brands are owned by Highland Spring Group. The only bottled waters the Guide recommends are Highland Spring and Campsie Spring as they have a very clean ethical record. This voluntary Eco-Management and Audit Scheme requires member companies to follow a code of practice dedicated not only to meeting but exceeding the legal requirements for environmental performance. NEWS • NEWS • NEWS • NEWS • NEWS • NEWS – Business news – Product news Global reach! SDI is read every month in more than 100 countries. Scotland. Produced annually.28 WATER & WATER PLUS Soft Drinks International – December 2010 Ethical UK The 10th edition of the Good Shopping Guide. It is the only bottled water brand to join the Ethical Accreditation scheme and is a member of EMAS. scoring 100% in its latest Ethical Company Index for the sixth year in a row. it offers ethically-conscious consumers a clear guide to 60 product sectors ranging from energy to food and fashion.com NEWS • NEWS • NEWS • NEWS • NEWS • NEWS . News about your business or product is always welcome. Highland Spring is drawn from land certified organic by the Soil Association in the Ochil Hills in Perthshire. are local to the UK and score highly on the Ethical Company Index. The Good Shopping Guide is the world’s leading ethical shopping reference book.

Soft Drinks International – December 2010 PRODUCTS 29 Carbonates Identity updated USA The Double-Cola Company of Chattanooga. as well as a number of participating pub owners reporting an increase in time spent in the outlet by their customers. bar mats.“Ski InfraRED now appeals to an even larger market. as well as 300ml can multipacks. as well as radio advertising. is introducing its second school compliant cola – a cherry variant. A2 and A4 posters. The ‘Holidays are Coming’ advertisements are being aired in December to drive the celebration message. Double-Cola has introduced Caffeine-Free Diet Ski as an alternative for those who want Ski citrus flavour without the calories or the caffeine.” In other Ski news. table toppers. One new product is Chaser. All participating outlets will receive instore point of purchase materials including door stickers. The team at Evoid says it is committed to what really matters to young people with a website devoted to sharing and promoting the kind of music young people are passionate about. Trade Director Licensed at CCE. diet Coke and Coke Zero. said: “Christmas is the biggest season for retailers and Coca-Cola Enterprises offers a great opportunity for them to ‘open happiness’ and increase sales of trusted brands like Coca-Cola. bold new design helps the product stand out in a crowded Drivers rewarded UK Coca-Cola Enterprises Ltd (CCE) has resurrected its Designated Driver initiative. 95% of outlets interviewed said they wanted to run the promotion again with 90% believing it was a success. In common with the company's established Sparkling Fruit Cola. sales have increased double-digits. The brand's edgy look – sleek. The company has reformulated those sweetening ingredients and increased the product’s shelf life by 67%. distributors and consumers alike. a caffeinefree lemon-lime soda.” marketplace. Schweppes and Appletiser as consumers trade up over the festive period. The initiative is supported by an interactive website. Trade Communications Manager at CCE. President of the Double-Cola Company. The national PR campaign runs throughout December culminating in four live media events with Perry McCarthy visiting participating Designated Driver pubs to ‘meet and greet’ fans. Running from 1st December 2009 to 2nd January 2010. Alnoor Dhanani. Finally. The ‘Greatest Gift’ promotion runs on all 500ml and 2litre bottles of Coca-Cola. Until a few months ago. bold cherry lettering – has been specifically created to appeal to style-conscious young people. Andy Slee. Christmas campaigns to appeal to consumers. . goody bag giveaways and updates on their favourite bands. “We want to help our customers to celebrate by driving their sales and ultimately encourage growth of the category. The company has also added six new distributors thereby increasing its presence in the region. This is why we invest heavily on developing strong. Perry McCarthy this year. Diet Double-Cola will also launch a new look in the first quarter of 2011. staff badges and branded Santa hats.” Limited edition 12-packs are being produced with all-natural. Retailers can make the most of this promotion by making good ranging decisions and using the impactful POS on offer. national and regional PR. With the additional involvement of ‘Original ‘Stig’. Sales Manager for the Double-Cola Company. ‘Break out the Bubbly this Christmas and Win Christmas on us’. the Designated Driver campaign is set to be a huge success with customers and consumers alike.000 pubs and bars nationwide. whilst keeping it caffeine-free. whilst getting its healthier drinks message across. in turn. Evoid consumers can also get involved on Facebook with interactive video competitions. Tennessee.” said Mitch Reed. reward designated drivers with a free Coca-Cola or diet Coke. Still Cherry and Lemon. and since the product’s rebranding. Additional awareness will be driven by the campaign’s celebrity ambassador ‘The Original Stig’. has undertaken a makeover with contemporary new look and new products. Mixed Berry. “The eye-catching. black and stamped with eye-catching. incorporating natural flavours. a new humorous festive-themed advertisement campaign for Schweppes has been launched and the Appletiser range is running a celebratory promotion for grocery consumers with the strap line. we surveyed a number of participating outlets with compelling results. ensuring maximum visibility in-store. CCE is supporting activity with strong in store activation campaigns and festive POS for retailers to maximise sales. Perry McCarthy. Its deep cherry colour and taste relies solely on natural ingredients. pure cane sugar.” Biggest Christmas UK Coca-Cola Enterprises Ltd (CCE) is running Christmas seasonal campaigns for its Coke. Chaser is also available in 20 oz PET and 2 litre PET bottles. The scheme awards free product to customers so they can. The Evoid range comprises: Cola. said: “We are confident that Chaser is a win-win product for our bottlers. the company has rebranded Cherry Ski as Ski: InfraRED. the new school compliant Cherry Cola is additive free and contains no added sugar. Selena Taylor. especially at this significant time of year. In addition. Schweppes and Appletiser brands. Diet Double-Cola was sweetened with aspartame. said: “Following last year’s campaign. iconic School compliant UK Cheshire-based Evoid. Additionally. CCE aims to activate the campaign in more than 8. “The Coke Zone ‘Greatest Gift’ on-pack promotion rewards loyal consumers with great prizes and we are convinced this year’s promotion will be even more successful than before.

In 2003 Honest Tea launched the world’s first Fair Trade Certified bottled tea in the country with the introduction of Peach Oo-la-long. ready-to-drink white teas. 2009. its people and partners. This month Honest Tea is also publishing its first annual mission report. colours. “After water. The company expects the transition to be completed by the end of the first quarter of 2011. Since then. President and TeaEO of Honest Tea. The caffeine-free drink is a blend of natural pomegranate flavour and the original lemon-lime soft drink and is available in both regular and diet versions. digital experiences.” said Andrew Schamisso. “In fact. We’re excited to expand our commitment to Fair Trade as a way to help ensure the people who are picking and processing our tea leaves are earning a fair wage in third-par ty monitored working conditions. the company has continued to expand its Fair Trade offerings. while including a new song written by Grammy Award winning band Train. an extension of the global 'Open Happiness' marketing platform. dressed them up with eye-catching graphics and gave both fun names. the Coca-Cola Christmas 'caravan' delivery trucks and even a nod to the Coca-Cola Polar Bear. is being deployed in more than 90 countries around the world through a new television commercial. With this new initiative. the outgoing Chancellor of the Department of Education for the City of New York revised and updated its 2004 Wellness Policy on 29th June. To improve the nutritional quality of food and beverages available for sale to students at school. We then put those drinks in a grab-and-go capped bottle. has introduced two new 12oz flavours: Inko’s Poppin’ Punch and Bumpin’ Berry White Teas. tea is the most consumed beverage worldwide. we went to the kids first and out of a number of flavours tested.30 CARBONATES Soft Drinks International – December 2010 Limited edition USA Dr Pepper Snapple Group has introduced a Limited Edition Pomegranate 7UP Antioxidant. with several flavour variants available. all 28 of its teas will become Fair Trade Certified. Both have been approved by New York City’s Depar tment of Education for sale into school vending machines. a maximum of 25 calories per 8 oz serving. low calorie drinks without any artificial flavours. “Kids want what they want and delivering a low-calorie. This new Policy mandates to improve the quality and nutritional value of foods and beverages that are available for children. Lipton Ice Tea is a big seller in both New Zealand and Australia. Specific to beverages. or sweeteners are permitted. NEW ZEALAND Unilever NZ has introduced its Lipton Ice Tea Raspberry to the New Zealand market. available until 30th January 2011 to coincide with the holiday season. packaging. the specialist beverage company tea company.' that details the company’s social and environmental initiatives related to its products. THE Coca-Cola Company's new global marketing campaign taps the iconic heritage of traditional imagery used by Coca-Cola such as Santa Claus. has said it will be expanding its Fair Trade Certified offerings to include the entire tea portfolio. berry and punch got the thumbs up.” . Founder and President of Inko’s White Tea. the planet. all-natural alternative to the sugar water and diet chemicals offered to our children in years past is no easy task. the policy states: Water is permitted. Teas More Fair Trade USA Honest Tea. some say it’s a losing proposition. 'Keeping It Honest. The campaign. under our new ‘Inko’s: Part of the Solution’ tag line.” said Seth Goldman. top-selling organic bottled School friendly USA Inko’s. in-store promotions and packaging. We’re confident kids will continue to want what they want and want Inko’s. and no serving size limit. dedicated to producing and marketing allnatural.However.

Consumers submitted this via an online entry form. Packs of Bundaberg Lemon. His son-in-law.  Iron Press looks like a beer and pours like a beer but it is also extremely refreshing. The alcoholic ginger beer market is growing quickly. soft spring water.. Chinese root ginger. forming a real ginger beer that is 4% alcohol by volume. So. Managing Director and Master Brewer of Fentimans. delivering an adult. They were also required to write a short statement on what they would do to make their life a little bit posh with their winnings.000 “to make your life a little bit posh”.  Iron Press has been so well received we are already looking forward to next year to further engage the on trade to position Iron Press as the market leader of soft drinks for men. Don’t forget to renew your subscription. . John Hollows. and Hollows will offer a premium alternative to consumers. the monotony associated with the usual cola or lemonade when out with friends will be removed. said: “Having been in the botanical brewing business for over one hundred years. ery became the most successful of all five. “We are confident that Iron Press will encourage designated drivers back into bars Fever Tree range of tonic waters. The ‘Iron Press Designated Driver’ campaign was launched early November. we are perfectly placed to produce a superior alcoholic ginger beer. email: subscriptions@ softdrinksinternational. insisted on using only the finest. is slowly fermented with botanical ingredients for 12 to 14 days until the drink comes into 'condition'.000 men.  Based on a survey of 2. was given the famous recipe and soon his brew- invited to take part in a promotion offering a chance for A$20. has announced a pre-Christmas push to keep designated drivers at the bar during the festive season. When poured. (during Alcohol Awareness Week) with a POS reward scheme in the on trade.com this party season. My great-grandfather. Mediterranean Tonic Water will be available to the on-trade from January 2011. Apple and Lemon. produced by leading independent drink’s manufacturer and distributor Halewood International. said: “By making soft drinks more accessible for men through taste and presentation. No artificial flavourings.Soft Drinks International – December 2010 PRODUCTS Posh promo 31 Adult Drinks Ginger beer UK Fentimans has launched Hollows. The primary ingredient. natural ingredients. and a PR and social media campaign. F e v e r. Lime & Bitters and its Diet equivalent carrying the promotional graphics – which depicted a butler with a four-pack on a salver – featured a unique code.com or Tel: +44 (0)1202 842222 www. colours and preservatives are used. sophisticated taste. it seemed a good idea to use Hollows name as an assurance of the superior quality of the drink." Tonic boost UK A Mediterranean variant has joined the Manly choice UK A new soft drink for men. 42% said they would rather stay in than face an evening at the bar with a cola or lemonade. a gin- AUSTRALIA Consumers were recently ger beer that is botanically brewed and crafted traditionally from a family recipe some 105 years old.softdrinksinternational. the brand produces a beer-like head and delivers a clean crisp taste.000 venues in the run up to Christmas. The award winning Fever-Tree range is made with the finest and authentic natural ingredients available: subtle botanical flavours.. cane sugar. Natural pear juice is then added to give a refreshing drink body and fullness. Capitalising on a market worth £2billion. supported by a sampling campaign to be rolled out across 1. Thomas Fentiman. the company says consumer research has identified that 50% of men are disengaged by the soft drinks category which prevents them from enjoying a night out with friends if it’s their turn to drive. Eldon Robson. and for the tonic waters and bitter lemon the highest quality quinine from the original chinchona trees (fever-trees). Head of Innovation. Currently available in the supermarket chain Waitrose. natural juices.” Iron Press is available in 500ml bottles in two flavours. Richard Clark. The process releases a deeper and more satisfying ginger flavour and forms a naturally cloudy appearance.Tr e e mixers are presented in glass bottles and are highly carbonated to deliver the drinks' delicate botanical aromas and ensure premium freshness.

with the promise of more to come in 2011. based on genuine scientific evidence. Smoothies which have been boosted by the addition of vitamins. minerals. S But the consumer will be knowledgeable. when the economic fallout from the credit crisis led cash-strapped consumers to seek out cheaper alternatives. as would the so-called ‘superfoods’ which deliver antioxidants. Moving forward Together with this consumer-led demand. in which consumers will be looking for more than just fruit. an ambitious target to which its Naked range of juices and smoothies will be expected to make an important contribution. After the challenging times of the past two years. while Danone bought fellow French smoothie producer Immedia. with the newly-launched smoothies being described as a “top contributor” to the company’s better-than-expected increase in overall sales. substantiated claims. What does this mean for the smoothie sector? Clearly the big players consider it to be a key area of focus and are prepared to commit resources to it in order to make the most of the potential they expect it to deliver. These complementary forces will combine to produce an ultimately larger sector which is divided into two broad groups (although there will of course be sub-sectors within each of these). This is the section of the market which may well be dominated by McDonald’s and the more mainstream brands of Coca-Cola and PepsiCo. as well as from consumers. savvy and actively seeking clearly-defined health claims. and – not to be outdone – PepsiCo announced plans to triple sales of its ‘Good For You’ products. protein or fibre would fall into this category. taste and value of the product as by any perceived health benefits. Consumers in this market segment will be attracted as much by the marketing. writes David Peters. savvy and actively seeking clearly defined health claims. the smoothie sector has shown some notable resilience in 2010.32 BEVErAGE FoCUS Soft Drinks International – December 2010 Back on track smooth road ahead moothies are back on the menu. The first will be the mainstream smoothie market. This section of the market is currently occupied largely by brands such as Odwalla and Naked Juice. as well as the boosted varieties offered by smoothie retailers such as Jamba Juice and Zumo Bars. where the health message is a basic one which revolves around the theme of smoothies being an easy and tasty way to obtain at least one or two fruit portions of the recommended five a day. for which the consumer is prepared to pay a premium price. growth in both of these groups will be fuelled by new product development and involve an . The consumer will be knowledgeable. They are under pressure from governments to reduce the fat. These will increasingly need to be concrete. 2010 saw Coca-Cola take a majority stake in Innocent. Smoothies which specifically help to tackle and aid in the long term strategic prevention of the increasingly widespread problems of cardiovascular disease and obesity would also be included. McDonald’s added two varieties of yoghurt-based smoothies to its McCafé range in the US. the first time that the fast-food giant has ventured into smoothie territory. The second group will be a significantly-sized niche market. they will also want their smoothie to deliver one or more tangible extra health benefits – ‘boosted smoothies’. who are seeking healthier and more natural foods and drinks. salt and sugar content of their products. Perhaps even more significantly. The US rollout was a big success. Major brands get involved It is the developments going on in the background at corporate level that give the most cause for optimism.

com SUBSCRIBE To subscribe – download the subscription form from the SDI website To renew a subscription – complete and fax back the renewal section on the address sheet. there is little point in creating a healthy fruit-based smoothie if much of the good work is then undone by the inclusion of artificial additives.Soft Drinks International – December 2010 SMooTHIES rate out the constituents of the oat. such as PromOat. €150 Rest of World: £125. It is quite possible to foresee a time when smoothies are used by fast-food restaurants as a vehicle to help counteract the negative impact on health of their core products.com www. These are just some of the reasons why we and others in the beverage industry are so excited about our recently-launched PromOat beta glucan ingredient. The more forward-thinking new product development teams will identify their potential to crossover into the mainstream smoothie market and bring their benefits to a wider audience. 33 increased focus on healthy. since it combines well-recognised health benefits with strong functionality in the context of a totally natural. in particular. At Biovelop we have achieved this through the development of a patented. functional ingredients that deliver clearly demonstrable benefits. The health benefits of oats have long been understood and awareness of them amongst consumers is high. and it is easy to see why it would appeal as an ingredient to a smoothie producer.com . body and mouth-feel to a smoothie. while retaining the texture and mouth-feel of a full-fat product. which allows us to sepa- EFSA and FDA approved Oat beta glucan soluble fibre is one of the very few ingredients to be approved by both EFSA and the FDA for health claim purposes for the maintenance of healthy blood cholesterol levels. email: subscriptions@softdrinksinternational. thickeners or other ingredients perceived by the consumer to be unnatural. $200 All major credit/debit cards accepted ADVERTISE To discuss marketing opportunities – email: advertising@softdrinksinternational. For the second group in particular. while others do not have the time or facilities to prepare fresh porridge in the morning. the components which in the past have compromised the taste and aesthetics of oat-based drinks. PromOat remains free from insoluble oat fibre and oat protein. In addition. Healthy. However. In this way. I David Peters is Director of Sales and Marketing at Biovelop.com or call +44 (0)1202 842222 The 2011 Media Pack can be downloaded from the SDI Website Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational. promoat@biovelop. functional ingredients. colour or graininess. its ability to add smoothness. will have an extremely important role to play in the future development of the smoothie market. which saw huge interest from brands and npd departments at this autumn’s Supply Side West and Health Ingredients Europe shows. €170. Similarly. fat content should be kept as low as possible. PromOat beta glucan is a clean-label. clean-label ingredient.promoat. chemical-free separation technology. soluble fibre from oats. it is a prebiotic for digestive system health and there is considerable anecdotal evidence to support its use as a creator of satiety in weight management products. PromOat also has functional properties which are especially attractive to an npd department. innovative. Dairy-based smoothies can benefit from its function as a fatreplacer. some consumers do not like the taste of oats. removing the need to use additional thickeners and keeping the ingredients list short and natural.com or call +44 (0)1202 842222 Annual subscription – European Union: £110. PromOat allows manufacturers to overcome these problems by incorporating the health benefits of oats into a smoothie without the oat taste. for dairy-based smoothies. Viscosity is provided by the soluble oat fibre.

consumers are paying increasing attention to their health and a balanced diet. The product applications range from innovative day drinks perfectly attuned to daytime needs and healthy snack drinks with added benefits to natural soup concepts. I Diana Wolfstädter is PR Manager at DoehlerGroup. yet are – purely and simply – as delicious as homemade! From the classic. practical products. ‘vitality’. for instance. Döhler totally dispenses with ‘artificial ingredients’ and taste enhancers such as glutamate. Döhler Healthy Fruit Snacks are a further development of smoothies. Under the Day Snacks theme. This was revealed in a study conducted by Döhler Sensory & Consumer Science. they supply energy and satisfy that afternoon longing for something sweet. dietary fibres and antioxidants. Döhler has developed concepts that provide just the right product for every moment and occasion. Döhler has also developed Evening Snacks to complement these concepts. In addition to two portions of fruit. many working people lack the time to prepare fresh meals. Aside from taste diversity. Döhler Breakfast Snacks. For summery soup enjoyment. At the same time. such as fruit juice concentrates. functional ingredients.com . At the same time. with lots of healthy tomato. the better. they open up a healthy added benefit to the consumer through natural.34 BEVErAGE FoCUS Soft Drinks International – December 2010 Fruit and vegetable smoothies naturalness meets convenience nacking has been a powerful trend for years – worldwide. and glucose from grapes.com www. 100 % naturalness – with that homemade taste Alongside fruits. Modern convenience products are practical and perfectly adapted to consumer needs.doehler. Email: diana. ‘balance’ and ‘cell protection’. with a preference for the products focused around ‘balance’ and ‘vitality’. We place a very great deal of trust in health ingredients such as vitamins. featuring natural caffeine from guarana. through their different fruit and vegetable varieties. Afternoon Snacks deliver the natural kick for the ‘afternoon low’. to the exotically fruity variation with coconut and ginger. these premium soups satisfy current consumer desires for healthy. Döhler has the flavour to suit every palate. The World Health Organisation (WHO) recommends daily consumption of five servings of fruit and vegetables to supply the body with all key vital substances. honey and vitamins ensure the day gets off to a perfect start. dietary fibre and cereals (oats and wheat fibres). Here Döhler supplies everything from one source: from the sensorially validated concept idea to the full range of ingredients. Döhler premium soups. Döhler has developed refreshing chilled soup concepts. Along with the enjoyment of fruit. three servings of vegetables are recommended – the fresher. especially vegetables. Unfortunately.wolfstaedter@ doehler. fruit purées. Döhler Sensory & Consumer Science has tested these new product concepts for their acceptance by the end consumer. The Döhler’s Fruit & Vegetable Concepts satisfy both consumer trends. spices and herbs. But consumers also give the effect of dietary fibres and caffeine a positive rating. S Modern convenience products are practical and perfectly adapted to consumer needs. vitamin C. Delicious fruit juices with fruit pieces. To beverage manufacturers these concepts open up positioning opportunities on the themes ‘energy’. like caffeine. fruits such as dates. All four concepts achieved very good results. writes Diana Wolfstädter. They are practical and contain many important elements that make up healthy nutrition. vegetables are an important part of a balanced diet. This is why Döhler has developed premium soups for the chiller cabinet. They are made of 100% natural ingredients and draw on the best nature has to offer: high-quality vegetable purées and pieces. offer a stunning variety of colours. Healthy snack drinks – with functional added benefit Naturalness and the credibility of effectiveness claims play a major role in the success of a functional product. natural flavours and health ingredients. contain everything that makes for a healthy breakfast.

raw material. shows you the markets on the move. service companies and suppliers • Professional search opportunities for management. trade names and services • Easy data export for the completion of own customer files and bulk letter files • Up to date company news and product videos – linked to the company profiles New:n20profiles from 19 y comp a countr ie s nt d if fere .The new edition Your access to markets on the move The 15th edition Birkner’s Beverage World 2010/2011. KG P. malt and raw material.com Professional access to the internet database www.beverage-world. producers of mineral water. supplying industry. With a professional access to the internet database you will find and reach the deciders of international markets. machines. suppliers of hop. distilleries. producers of mineral water. Your advantages: • Access to regularly updated company profiles of the international beverage industry • Unlimited research of breweries. raw material suppliers. products. More than 20.com Internet: www. juices and soft drinks. international associations and trade press. distilleries.0 0 0 uo -to -d a te 9 Birkner GmbH & Co. juices and soft drinks. the directory for the international beverage industry. Germany Telephone: +49-40-800 80 1777 Telefax: +49-40-800 80 1902 Mail: info@beverage-world.beverage-world.O. Box 54 07 50 22507 Hamburg.000 company profiles from 199 countries: Breweries.com .

in a bright and colourful environment. freshly squeezed product from Zumo. an Irish native. Smell – You should smell the scent of citrus and other fruits going through the juicing machines even before you see the bar.36 BEVErAGE FoCUS Soft Drinks International – December 2010 Getting fresh with Zumo smoothies B Combining the funky smoothie bar designs of Califorinia with the fantastic-tasting juices of Brazil. ask to see the fruit being juiced! The nutritional value of juice starts to decrease right from the moment it is juiced. made to order. If in doubt. The brand is based on the entire Zumo Experience – a combination of a fantastic product. had travelled widely throughout North and South America and the Caribbean during the 1980s and 1990s. Just follow this check list to make sure you’re getting the real thing every time… Sight – Look for fresh fruit…and lot’s of it! If a bar is going to serve fresh juice it needs to have the raw material. Conversely. He was delighted to find juice bars throughout his travels and used them regularly. honey. and much more.and probiotic yoghurt. What is a Zumo juice bar? Zumo’s philosophy is simple.. You’ll only find natural. Probiotics are great for helping the body’s natural bacteria to re-establish themselves within the digestive system.. served by positive and energetic people. Fresh There is no comparison between the nutritional content and taste and flavour of a concentrated.and watch to see where they get it from. Cathal. Cathal set about creating Ireland’s first juice and smoothie bar experience. had in mind. to reduce the amount of harmful bacteria in the digestive system and in turn enhance the overall health of the host. pasteurised ingredients or anything other than fresh fruit or vegetables. ack in 2000 good. the end product didn’t match up. Wherever possible ingredients are sourced from organic suppliers and already stocked is organic wheatgrass. so ask for a freshly squeezed juice. vanilla pods. limes. colourants. the bars didn’t look so great but the end product was delicious. . Cathal Power. sugar-packed drink versus a real. But Zumo is more than simply about healthy and tasty products. peanut butter. coconut milk. from fresh fruit and frozen yogurt (smoothies) or a blend of fresh fruit and/or vegetables (juices). Upon returning to Ireland. The Zumo difference Unlike other juice bars. Many Zumo bars go through more than a ton of oranges alone. Zumo is the only smoothie bar company in Europe using its very own fat-free pre. Zumo never uses concentrates. While travelling. All products are prepared in-house that same day. He decided to combine the funky smoothie bar designs of California with the fantastic-tasting juices of Brazil to create Zumo – a fun and fresh place to get a healthy drink. healthy and refreshing. healthy and delicious ingredients in each Zumo cup. Prebiotics actually enhance the growth and activity of these probiotics. you are unlikely to find fresh juice there. Cathal noticed that although the bars in places such as California looked great. preservatives. A more health-conscious consumer is thus offerred the perfect way to supplement a balanced diet. If the bar is sterile and has no smell of fruit. every week! Sound – You should hear the juicing machine busy at work freshly squeezing delicious juice. that's exactly what Zumo founder. with a super tasty treat. Luckily for them. fresh and healthy drinks were few and far between and consumers were eager for something new. he found that in the likes of Brazil.

and a pick ‘n’ mix nut range. Pure Whey Protein Isolate and Ginseng. Many food chains.com . France. From grand. which have been tested and produced to Zumo requirements. These 100% natural supplements. as well as some unique flavours and twists. Two types of franchising agreements are used. Hungary. healthy and convenient. A juicy opportunity! Zumo Smoothie Bars International is a happy. the Zumo International plan is to aggressively grow the brand throughout Europe and further afield. Zumo offers customers the same level of service and the same I standard of product. In an attempt to reinvigorate sales of ‘boost’ drinks. That means positioning Zumo bars in malls. All drinks can be fortified with Zumo’s nutritional boosts. healthy. Since opening its first bar in 2001. a Single Licence Operator (who runs a bar in a territory already up and running) or a Regional Developer. Alongside core products. Germany. quick service restaurants and beverage companies are entering the smoothie segment. Germany. some are tested out in various promotions. café-style bars to boutique grab-and-go kiosks. As customers are demanding more health and performance benefits from their beverages. using time tested recipes. Innovation is then crucial to keep consumers engaged in the market. Zumo is now Europe’s largest juice and smoothie bar chain. repeating the success experienced thus far. Greece. with busy lives who want something fast. Scotland. England. Partners are identified in target markets. Russia. Switzerland. recognising the needs for the market as it reached each new level of development and adapting the brand to meet those needs. Currently operating in Ireland. Italy. and Zumo is thus being pushed to the next level – extreme differentiation. provide an extra shot of goodness. The key to Zumo’s success is that it has grown organically. Turkey and China. city centres and transport hubs. our hot juices and soups are Location. Turkey and China. Some of these never see the light of day. bringing the healthy brand to those that need it most – people on the go. it has expanded exponentially. Organic Wheatgrass. fresh fruit salads. Zumo offers a refreshing palette of products that deliver key nutrients and offer unique health properties. South Africa. fruit and nut bars. Zumo will continue to be a company that is a highly respected force within the food retail industry. namely. Guarana. while others become a permanent fixture on the menu. the plan calls for assembling a retail food capability across all dayparts. Zumo launched its ‘Premium menu’. and will to succeed. To address quieter sales during winter months. The development strategy is simple. As a natural evolution of the Zumo concept. each with its own unique benefits. Zumo continues to develop the business through high calibre people investing their own money and building a business with the potential for excellent profits. Energy Supercharge. Zumo offers a whole range of healthy food such as vegeterian wraps. and fresh fruit or fresh fruit coulis). Cathal Power is confident that with the enthusiasm. determination and experience of the franchisees. Innovation Many food chains. Just like our juices and smoothies.Soft Drinks International – December 2010 SMOOTHIES 37 New product development Zumo has a purpose built kitchen which is constantly testing various recipes. With the franchise system. and Zumo is thus being pushed to the next level – extreme differentiation. hard work. blended together from scratch every single day. growing enterprise. It also expanded in many of its existing markets. Zumo made its first foray into four new markets – Italy. low fat probiotic yoghurt. parfaits (a bowl packed full of organic sugar-free granola. coupled with their commitment. who purchases the rights to run Zumo in a particular territory. who are equally dedicated to maintaining the strength of the brand. six recipes containing a unique mix of fruit and vegetables refined with natural health supplements.zumojuicebar. location. In the past 12-18 months alone. location Sites sought are those with the highest footfall. yoghurt pots. quick service restaurants and beverage companies are entering the smoothie segment. www. Zumo has developed a range of delicious and allnatural hot juices and soups. The menu currently has a choice of six boosts. ingredients and other concoctions. Vitamin Supercharge.

Europeans generally feel that children’s products contain too much sugar Not surprisingly. For example. for brevity some observations reflect only a portion of an entire question that was asked. Europe research Two recent studies. While individual country data was collected. however. On average. both for adults and children. offer interesting insights into consumer preferences. The figure is comparable among non-parent adults. Tate & Lyle – helping to meet the needs of consumers The research discovered that. They show a growing interest in making smart decisions in food and beverage choices. actively try to manage their health. When looked at by country. demonstrate major differences in the level and nature of things they look for on labels. one in Europe. on average. with over half claiming to manage their weight and almost three quarters claiming to follow a balanced and healthy diet. Reflecting an interest in managing their health. a majority of Europeans are interested in low calorie versions of food or drinks. A majority of Europeans pursue healthy habits Like many consumers around the world. Consistent with an interest in managing their health. High on the list of consumer concerns is the level of sugar contained in products. and the other in America. a huge majority of European consumers read ingredient labels or nutrition facts. . including fat. On an individual country basis there are some interesting differences. to conduct a significant quantitative study among European and American consumers. Illuminas. This is leading to consumers checking labels more frequently for ingredients When choosing products for children. This overview presents a sample of selected findings from the study. Europeans are increasingly aware that they can actively take part in managing their health. a large proportion of parents across Europe think that childrens’ products contain too much sugar. The goal was to assess current attitudes towards health and eating and how consumers’ behaviour was influenced by these attitudes. A significant percentage of adults restrict certain ingredients Well over half of Europeans restrict intake of certain ingredients. parents convincingly preferred the reduced-calorie version over its full-calorie counterpart. at generally a 2-to-1 margin. European consumers. overall. half or more European consumers look at calories. sugar or fat. however. many parents select lower calorie options. in May of 2010 Tate & Lyle commissioned an independent research company. Consumers in different When choosing products for children. countries. and almost half look at the ingredients list. the average scores for the five countries are shown for simplicity. parents were shown the ingredients and nutritional information of two reduced-calorie formulas of a juice drink with a full-calorie version. Tate & Lyle has additional findings from the study which may be shared with customers as appropriate.38 ConSUMErS Soft Drinks International – December 2010 Attitudes and behaviour choice and choices A s part of a continuous cycle of consumer research. in the UK there is less prevalence of restrictions. In both cases. provided they do not have any difference in taste or texture. The research particularly focused on whether consumers pay attention to the ingredients of the products they consume. and in particular their attitudes toward sweeteners. a significantly greater than average proportion of Italian consumers restrict intake of these ingredients. it is clear that there are significant differences in how different nationalities pursue healthy lifestyles. In addition. Most Europeans read package labels But not all look at the same things. sugar and salt. many parents select lower calorie options In separate comparisons.

and their preference was driven almost entirely by calorie count. sugar refining. It is a leader in sweeteners.com for the full report details. The amount of calories the beverage was reduced by appeared to play a significant role in preference. The goal is to create a healthy profile using sweeteners that are acceptable to parents. parents have three variables to juggle: taste/desirability. purchase interest in reduced calorie formulations increases significantly. in May 2010 it commissioned Illuminas to conduct the next phase. Tate & Lyle has been tracking consumer and parent attitudes since 2004. Parents overwhelmingly chose one of the optiEstablished in 1865. But more important. 2010. When faced with a label at the point of purchase. mised drinks. value-added food and industrial ingredients and citric acid. would continue to be interested if it included a high intensity sweetener (HIS) that would help lower caloric intake. The four comparison labels were ‘optimised’ for reduced calories by using various combinations of natural and artificial sweeteners.tateandlyle.4% in 1960 to over 34% in 2008. but at 30 calories or more the preference was pronounced – regardless of whether the reformulation included sugar. To address these three issues. Offering more reduced calorie choices for consumers and their families is not just good for the health of obese Americans. The overwhelming percentage of Americans are aware of the problem and are actively searching for ways to improve their lifestyle and eating habits. but Americans want change Over the last 20 years the rate of obesity has increased dramatically in the United States. Background: the obesity epidemic is growing. American parents’ desire for healthier eating habits is clearly evident in how ingredient labels impact their purchase intent. Purchase intent increases with consideration of childhood obesity When put into context of childhood obesity. Since 1966 the percentage of children between the ages of 6 and 11 who are obese (BMI > 30) has grown from approximately 4% to almost 20%. it is good for business as well. It uses innovative technology to transform corn and sugar into valueadded ingredients for customers in the food. Conclusion: consumers place a higher priority on benefits than ingredients Obesity has reached epidemic proportions in the US.com . A difference of 10 calories per serving didn’t impact change in preference. one in three children is overweight with a BMI > 25 (The National Health and Nutrition Examination Survey. manufacturers adjust their formulations with nutritive and nonnutritive sweeteners. three out of five parents who would buy optimised chocolate milk. It offers a valuable solution for manufacturers seeking to meet consumers’ health needs while delivering excellent-tasting products.Soft Drinks International – December 2010 ATTITUDES AND BEHAVIOUR 39 and nutritional information. or a no-calorie sweetener. among others. Sponsored by CDC). having discovered sucralose. without adversely affecting taste or cost. Today 48 of 50 States have obesity rates that exceed 20% (CDC 2010). and has developed expertise in starches. It maintains an investment in leading edge research. 87% of parents would consider buying the optimised chocolate milk drink. Sucralose is a no-calorie sweetener that works both as a way to reduce sugar while retaining all the great sweet taste that consumers demand and as an alternative to current no-calorie sweeteners. The trend is clearly pointing toward lower calorie foods and Tate & Lyle’s expert research and development team is available to help reformulate your I products to reduce sugar and calories. Additionally. parents that read labels are more likely to prefer products with lower calories four to one. Obesity (Body Mass Index > 30) among adults aged 20-74 has increased from 13. US research In a separate study in the US. beverage and pharmaceutical industry. nutritional value and cost. Healthy eating and exercise are needed to reverse the trend in adults as well as children. www. consumer insights and product development capabilities for its valued partners. As part of that ongoing programme. The growth of obesity among school-aged children is also startling. And when placed into the circumstances of childhood obesity. By reformulating products to lower calories through reduced sugar content you are demonstrating support for tackling obesity. high fructose corn syrup. Tate & Lyle is a worldleading manufacturer of renewable food and industrial ingredients. Comparing labels Parents were asked to compare one of four reduced-calorie chocolate milk ‘Nutrition Facts’ labels to a full-calorie reference label and to select their preference. 40% of parents who currently avoid HIS in childrens’ products could be persuaded to change their minds if they were convinced that it helped to lower childhood obesity. Lower calories are more important to parents than avoiding certain types of sweeteners. Like to know how consumers in your country have responded? Email:enquiries@tateandlyle. Consumers find sucralose a very appealing sweetener in products for adults and children. Parents choose lower calories regardless of ingredients When selecting products for their children.

For syrups that have been decolourised using powdered activated carbon in suspension. eliminating the costly and inconvenient handling of powdered carbon. an additional polishing filtration step is often needed to produce bright. let us look at how depth filtration sheets work. Carlson offers its range of CarlCarb sheets for this duty. One feature of this method is that the activated carbon has to be removed. For customers still employing this traditional treatment.. Adsorbtion – Sub-micron particulate matter and ionic materials are selectively adsorbed by the electro-kinetic properties of the carbon source chosen for each application (shown as white particles). iodine. Before looking at these. however. Section through a typical Carlson CarlCarb depth filtration sheet. Traditional treatment in such circumstances has often involved using powdered activated carbon. Carlson’s 16" CarLent Filter Module. Entrapment and Absorption – Finer particles are trapped within the depth filter sheet structure (shown as smaller orange particles). New developments Before looking at the latest developments. In some unrefined syrups however. This included carrying out trials using many different resin combinations and varying manufacturing conditions to arrive at the optimum sheet. as the schematic opposite shows: Screening . For the soft drinks manufacturer this means less frequent filter sheet changes. methylene blue and molasses. a good example of which is Carlson’s high strength EE 3. there will be a depth filter sheet to suit.physical screening or sieving at the depth filter sheet surface removes larger particulate matter (shown as larger orange particles).e. In some fruit syrups. Carlson has devoted a lot of effort in the development of the W2N support sheet. it’s worth reviewing the role of depth filters in making soft drinks.0H grade. Usually this can be achieved using an all-cellulose depth filter sheet. Sugar syrup filtration Preparing sugar syrup for soft drinks manufacture often involves filtering syrups from varying sugar sources and the degree of previous refinement will determine the type of filtration needed. with attendant cost savings and productivity improvements. For high quality syrups. Carlson Filtration Limited about the latest developments in the field. . We asked leading UK depth filter manufacturer. Carlson Filtration has just completed an 18 month development programme which included examination of the adsorptive properties of activated carbons derived from different original base structures and sources. clear syrup. ter press.40 FILTERS & FILTRATION Soft Drinks International – December 2010 Depth filtration for soft drink manufacture T Michael Sidebottom takes a look at recent developments. there may be as much as 0. So whether a particular syrup requires this traditional treatment or could move to the more efficient one-stage CarlCarb filter step. often using a filter support sheet pre-coated with kieselguhr in a fil- Single step solution The good news is that for some of these syrups it is often possible to achieve finished product colour and clarity requirements in a single step using an activated carbon impregnated filter sheet. here are a number of stages in the production of soft drinks where depth filtration plays an important role. a simple one-stage filtration step will often suffice to produce the finished product. using three tracer impurities i.8% by weight of impurities and some of these syrups will still require the traditional two-stage process. possibly combined with decolourisation of the syrup. there may be a significant level of impurities and finished drink quality requirements will demand their selective removal.

ranging from 20cm x 20cm right through to 100cm x 100cm. obtaining the required purity. there are three main customer requirements to bear in mind. as the charts opposite illustrate: The applicability of the four activated carbon base structures to remove the three tracer impurities is shown for both 12 and 16 inch lenticular depth filter module formats. as well as for 40 and 60 cm filter sheets. thinner types right through to denser.Soft Drinks International – December 2010 DEPTH FILTRATION 41 These are widely used in the activated carbon industry and characterise the distribution of micro. The results predict the adsorption rates and particle size ranges that can be removed by the different base carbon structures.com or call +44 (0)1202 842222 . I Carlson Filtration Limited Butts Mill Barnoldswick BB18 5HP Email: sales@carlson. in turn measuring the adsorption capability for various molecular size contaminants. As a result of the recent development programme. The latest designs also provide the flexibility to accommodate a far greater range of different filter media. achieving maximum flow rates and maximising filter sheet life. The range is available in a variety of individual depth filter sheet sizes to suit different filter presses. Carlson has put a lot of time and effort into the development of these modules to achieve an increased number of filter batch cycles before the Carlson is able to advise customers how to select the most appropriate carbon type and filter sheet size and format for their individual application.uk Subscribe today! to receive your monthly copy of SDI email: subscriptions@softdrinksinternational.co. The main challenge is to find the optimum between these parameters for individual customers. Alternatively the range is available in CarLent lenticular module format.co. along with the depth filter sheet surface area in square metres presented to the filtrate. The CarLent lenticular module format comes in either 12 or 16 inch diameter modules. harder grades. The weight of activated carbon in the module is shown in kilogrammes. thus expanding the range of filtration applications. Depth filter sheet formats In order to cater for the wide variety of depth filtration applications and regimes used in the industry. module has to be replaced. with resulting lower product losses in the spent module. meso and macro pores.uk www.carlson. In addition to the primary function of impurity removal by adsorption. Carlson is able to advise customers how to select the most appropriate carbon type and filter sheet size and format for their individual application. along with most manufacturers Carlson offers its sheet range in a host of sizes and formats. from lighter. respectively.

before it blocks? Flow characteristics – what size of filter is required to achieve the desired flow within acceptable pressure limits? Stability – will the filter resist mechanical and physical damage during its use? Cost – are the capital and running costs economically viable? One final characteristic that is often omitted is the filter’s ability to remove species other than those suspended in the fluid. Stabilisation Preparation of beverages for packaging should ensure the absence of pathogenic species as well as preserving or enhancing the products’ sensory qualities for subsequent storage and distribution. This article looks at some microfiltration techniques that can be adopted at various points of manufacture within the bottling plant and provides selection criteria for different filter formats and their interrelation with other purification techniques. The limit of visual detection for a single particle is generally accepted as 40 microns. but physical and chemical changes are more a result of ingredients compared to biological issues which are influenced both by impurity of the ingredients as well as by contamination due to hygiene issues. icrofiltration is the removal of suspended particles and bacteria in liquids in the approximate range of 0. is still undesirable. There are a number of methods that may be used throughout the production process to arrive at a comfortable degree of security in terms of shelf life of packaged product. Physical effects are those that result in formation of haze or sedimentation of precipitate.01 micron in gas (1 micron = 1/1. In achieving these aims. In applications such as pharmaceutical preparations. incorrect selection of filter media can affect product consistency through change of colour or flavour. chemical and biological stability. or can result in shortened lifetime of the filter due to the internal surfaces of the porous medium becoming clogged. this may be important to ensure that the filter medium does not adsorb the active ingredient. pre-stabilising or sterilising products. whether or not they cause change in the products’ characteristics or are harmful. reducing its concentration in the final product. Biological stability is impaired by the action of organisms that have the potential to produce flavour defects. At the higher end. packaging and distribution of non-alcoholic beverages are continually rising. The technique may be applied for the purposes of clarifying. Therefore.’ Microfiltration is concerned with the filter’s ability to remove particles from 100 to 0. It also provides readers with some design considerations when considering the various options for filtration within their process. The performance of a filter can be defined by some key characteristics. the selection of the technique to achieve its desired purpose must be the most cost effective and efficient method to hand. At the lower end of this scale. In beverages. The ability of beverages to withstand deleterious change can be categorised into physical. presence of any micro-organisms. Typically. the requirement is primarily to remove bacteria. Emphasis on improving process uniformity leads to competitive advantage through enhanced product quality and a longterm reduction in production costs.1 – 100 microns and in gas down to 0.01 micron. often designated by µm). odours or precipitates during the processing and storage of product. the filter is usually clarifying the fluid for visual effect or to protect downstream processes. consistency of product produced under licence is a goal and where food safety standards may differ from those of the home market.42 FILTERS & FILTRATION Soft Drinks International – December 2010 Microfiltration in the production of carbonated soft drinks M Peter riddell discusses format criteria and interrelation with other purification techniques. Standards within the production.1 microns in liquids and down to 0. The average diameter of human hair is 100 microns. The degree of stability that the product requires is dependent upon its final destination and on the expectations of the consumer that it is aimed at. their associated costs and their impact upon the environment. as their presence may be an indication of a degree of non-control of the process. This is especially true for those producers wishing to expand across international boundaries where increased shelf-life of exported product is a probable requirement. namely: Retention – to what efficiency will it remove different sized particles? Capacity – how many particles will it remove . Chemical instability manifests itself in undesirable flavour change due to molecular interactions. Stability can be influenced through every stage of the production process. ingredients and ancillary fluids for both quality and food safety purposes. However. physical and chemical What is microfiltration? A filter can be defined as: ‘A porous mass or medium that removes particles in suspension from a fluid that passes through it. the challenges to producers include the management of the production processes.000 millimetre.

The performance of the filter has to be defined by the required quality of the product. precipitates ‘thrown’ during storage of the product or its ingredients. However. so water almost invariably requires multibarrier treatment. No such definitions exist within the beverage industry. The first can be described almost exclusively as the removal of particulate. This may be recognised by food safety regulations such as drinking water standards. Due to water’s excellent solvent properties. moulds and yeasts and reduction of numbers of spores. which is managed through hygiene procedures (prevention of infection) and removal of micro-organisms before they proliferate into numbers that can cause problems. • Clarification prior to ultraviolet irradiation to enhance its efficiency. water receives the most treatment. For short storage periods. • Guard filtration after to protect against glass and particulate entering the blender. ion exchange resin. Products or ingredients that are to be transported or left in finished storage for days rather than hours prior to packaging can be prone to physical and microbiological change. in the bottling plant. Instead. can be categorised into three general areas – clarification. the performance of the filter has to be defined by the required quality of the product. or by removing one or more of the components responsible for the instability. Specific applications of microfiltration Water The most obvious applications are for the liquids which go to make up the product. it is clear that stabilisation is not a discrete operation within the overall production process.Soft Drinks International – December 2010 MICROFILTRATION the visual quality if the product itself is being filtered. From this discussion. but also to provide a first stage of microfiltration to protect finer downstream filters in liquid and gas streams. its dissolved mineral content varies considerably around the world as does the risk of it containing other impurities. Continued overleaf General applications of microfiltration Microfiltration applications. Its source (eg ground. general plant) dictates the final grade of filtration that it must receive. The particulate encountered may be naturally present in incoming water and ingredients. Oxygen can play a large part. This is achieved by either forcing the change to take place sooner than it would otherwise occur. The filters may be required to operate in conjunction with chemical additions either dosed continuously into the water or used regularly for the purpose of sanitising the process lines and equipment. pre-stabilisation and sterilisation. Municipal treatments such as the addition of chlorine add to the range of content. surface. The stabilisation process begins with the selection of raw materials and water source. Rinse water. Thought too must go to ancillary liquids and gases involved during the process. carbonation and nitrogen blanketing must not be the pathway for the ingress of spoilage organisms. It is a gradual progression of procedures aimed at optimising the removal of undesirable content at each stage of production. or by the producers’ internal quality specifications. This may include sand. cysts and bacteria. carbon. Examples include: • General clarification of incoming water to protect downstream storage and processes.2 micron sterilising filter. • Protection of reverse osmosis and nanofiltration membranes to prevent premature blockage. it is often debris from upstream processes – scale and deposits from lines and fittings. Pre-stabilisation should be capable of complete removal of algae. Pre-stabilisation is the process of microbiological control for short periods. reverse osmosis and a host of other treatments. This means that techniques that may be competitive in some applications may be complementary to one another in others and a multi-barrier approach makes complete sense. highland spring water and domestic supplies will probably require very different treatment prior to blending or direct packaging. Oxygen presence also increases the possibility of microbiological contamination. The specification of the water at each point of use (eg blending. pathogens and spores as dictated by food safety or internal quality standards. A definition exists in the pharmaceutical industry that defines a 0. 43 stability are addressed by concentrating on the make-up of the product and the precursors that may influence its properties. and in particular those associated with cartridge filters. municipal) dictates the pre-treatment required. flocculation. partially dissolved additives or specific powders and granules that have been used as pre-treatment filters or adsorbents. For these reasons. Of these. Ground water. this level of filtration should be sufficient to prevent microbiological deterioration. bottle rinse. So microfiltration is always expected to compliment and enhance these other techniques. Sterilisation is defined as the removal or killing of all living organisms. primarily to improve . more than one stabilisation technique may need to be applied. a small change in pH in either direction can lead to a significant change in solubility and consequent potential to produce haze. magnifying the likelihood of instability and leading to staling flavours. In functional and flavour ingredients. • Validated removal of microorganisms such as yeast.

Also compressed air treatment to ensure compliance with ISO-regulated moisture. This may include . other liquids are usually microbiologically stabilised either naturally (eg 60 brix sugar solution does not support microbial growth) or by use of preservatives (eg in flavourings). is usually employed only for clarification in these cases.#! $* $ $* $ $ 7 2 & " 5 # " " #! < 5 " " #! # / " " #! " " #! 5 ( + $ + $ $ $ 1 $ 1 $ $ $ * 8 8 8 8 + + 1 9: $ 1 9: $ $ 9: $ 9: $ 8 . Parker domnick hunter process division. quality. Phone: +44 (0)191 410 5121 Fax: +44 (0)191 410 5312 Email: dhprocess@parker./ +9 8 . I Parker Hannifin Ltd. It is becoming more essential that engineering./ +9 the polishing of carbon dioxide to ensure that gaseous impurities and contaminants fall within specifications for the beverage gas./ +9 8 . + + ) 2 . Gases There is a need to ensure that this re-contamination does not occur from contact with process and ingredient gases.. + + 5/ 5 /1 ) + 6+ 1 ) + 6+ 2 * % 0 3 1 1 = + + 2 2 ( ) "# ! $% $ * * $% $% $% $% $% / + 1 2 ! #! . Steam There is a general need to ensure that steam used on product contact surfaces complies with culinary standards.com/food andbeverage Liquid ingredients By comparison. From a filtration point of view.domnickhunter. However.44 FILTERS & FILTRATION Soft Drinks International – December 2010 Microfiltration – continued 17 17 16 10 13 14 12 7 8 18 15 17 4 3 5 6 9 11 1 2 ! !# ' & " * % 0 3 4 + . Microfiltration therefore. + + . The final selection should be based on the balance of performance against cost. oil and particle levels. care must be taken that dormant spores are not present and that the liquids are protected from contamination from the environment at later processing stages. taking into account all those defining parameters that were discussed at the beginning of the article. this requires particulate removal. but from an overall approach also requires that the steam is produced in a safe manner using additives that are suitable for the steam’s intended use. All gases that come into contact with product or ingredients should also be sterilised either in-line or through the use of vent filters on tanks. some accepted practices for filter design are now being questioned. . Filter selection and system design Table 1 provides some examples of filter products from the Parker domnick hunter range. With an emphasis on reducing water and carbon footprints.com www./ +9 8 . production and environmental functions should work together with the filter supplier to review current processes and standard operating procedures and ensure that new systems are designed to find the right balance of cost and function.

. We expect that we will continue to grow during the second half and for the full year. Called Cherrygood the second can be both natural and flavoured the makers say the Montmeet any foreseeable volume levels. body). to its calcium and and the third has ful disease fighting antioxidants EASTERN EUROPE Coca-Cola its end making equipment will be installed at has remagnesium content. indicating Pomegranate Blueberry a major campaign this summer it on a scale of 1 to 5 in terms encouraging 8 year-olds to ‘get the of being fewer spills and splashes thanks flavoured 100% juice juice’ . by children TV favourites Zoe Salmon and "The challenge for the consumer has and Nigel Clarke. Non-Executive Chairman. 10. Originally founded in 1873 as the Mineral Water & Allied Trade review. Ben de Lisi. juice?’ skills campaign Omega-3/DHA and four showcasing cool new skills they can have a go at and giving other nutrients to help them tips on everything from keepie uppies to beat-boxing.has reported a strong performance for the six months to 30th June 2009.5million. of Vimto recorded the most successful 'High Dive' and visitors to the Vimto month Send your news to: webin its 101 year history following the site to send a funny personalised launch message of the ‘Seriously Mixed Up Fruit’ campaign. based in the west Bohemian and continues to be. To further highlight skills for primary includes President and Founder The school children. palette of premium quality In year 2006." elements of its ‘Seriously Mixed Up All 13 Healthy Balance varieties are Fruit’ precampaign through the brand’s new servative-free. Internationally. Sales of carbonated Vimto were up 14. A branded game entitled of the daily requirement of vitamin ‘High C. inteprogramme for kids. we anticipate that profits will be ahead of last year and also ahead of current market expectations. “Minute Maid Strawberry Kiwi with no added sugar. The Healthy Balance line was designed specifically to address that challenge. explained.uk) and can be sent for a sharp reduction in sugars. at the plant was seen as the logical deciwas founded in 1995. BlueMinute Maid Heart Wise berry before it. dark-coloured which featured youngsters oz serving and is available at major sterols to help lower cholesterol.softdrinksinternational.0 million to € Sales rose from € million in the first six months.” The Vimto brand has performed particularly well. the global nonalcoholic beverage industry for more than 100 years. The ‘What’s the highlarger cap. and flavoursome properties of is sufficient capacity to plants where there Montmorency cherries. B2. Pomegranate loss and improve heart The website www. packaging. three brands of mineral water. Hamish Morrow and Justin Oh. Welsh natural mineral water producer. Whether you are from the trade.9% for the same period (AC Nielsen 26 weeks to 13th June 2009). carton. These unique ‘Pink’ artworks will be auctioned on eBay’s charity site with bidding opening on 13th October. will be auctioning a collection of its iconic crimson red and cobalt blue glass bottles in aid of the Pink Ribbon Foundation. aid in weight skipping to the latest craze ping cup or hula hooping to body popping.4% during the first half. the acquisitions made in the previous year contributed significantly to sales. have Minute Maid Strawberry Kiwi will packed with nutritional a go and discover what their be The acai berry's new-found popularity available nationwide in the brand's juice is.” 685. partnership ensuring our into liquidation. to friends and family featuring the talking The addition of the new digital fruit characters who dare recipients news@ elements to aims to build on this milestone by press a button that will splat them. Britvic “kids to get out there.chr-hansen. continued to be adversely affected by the recession in major sales markets as well as continued customer destocking during the first half. the full effect of these measures will not be felt until the beginning of next year. As a result. 2009 help our customers develop The company. the first a new fruit juice has been ends will be met by Rexam’s other Russian launched promoting the health giving comes in either carbonated or still versions. abroad under its German name Marienbad). Similarly Enhanced juice and juice cartons.1 676. A portion of all proceeds the ‘Seriously Mixed Up Fruit’ characters from all Healthy Balance sales goes Emma Hunt. calcium. blend (five juices with your aimed to inspire children in the playground. with sales of still Vimto up 12. contain no artificial conflavours sumer website to drive further sales or colourings and are fortified with in the 100% teen market. Excelsior and Rudolfuv pramen. and reporting to. The adjusted EBITDA margin of over 20% in the second quarter demonstrates that Symrise is operationally in good shape. as five of them have each been decorated by one of the UK’s most dynamic fashion designers. Globally. http://www. Dr Heinz-Jürgen Bertram. These are no ordinary Ty Nant glass bottles.fruitshoot.” consumer research in 2008 which evaluated The Minute Maid shapes and the functionality of beverage est levels of 4 and 5.com Lemonade and Pomehealth according to hosted the ‘Fruit Shoot Skills USA Old Orchard Brands has introduced Player’ where children could find out granate Flavoured Tea. website allowing (www. potassium. and and the blackurrant can watch on their computer juices. additives. Vimto continues to grow in Africa and on a like-for-like basis in the Middle East. and trusted by decision-makers worldwide.7million but that was actually an improvement from Chr. the catering sector or the food service and catering market. Anuga is the most important trade show for the food and beverage world ! And for your business ! Phone +49 180 5 20 4220 Fax +49 221 821-99 1010 anuga@visitor. The finanof beverages. lemon and linden blossom) morency cherry contains powerDmitrov’s can lines will be mothballed while thanks.” said Mike Saint – Cappy blackberry and blueberry. John Nichols. consulting resumed production after a lapse of 12 Soft Drinks International –common the effects of the global economic recesSeptember 2009 and inspiration. sales of Vimto increased by 22. The Cappy portfolio Maid Strawberry Kiwi-flavoured juice in and belly fat. From drinks design. The EAME region. The offering consumers a natural energy Cappy boost. • Industry news • Ingredient news • Packaging news • Market reports • Product news • Processing news • Environment news • Topical features Buoyant first half for Nichols THE UK soft drinks group Nichols plc which comprises two divisions .8%.anuga. Elopak Slim 750ml carton.de More information? No problem ! Buy your admission ticket online now and save up to 43 % ! Koelnmesse GmbH Messeplatz 1 50679 Köln Germany www. Although its earnings position was affected by high raw material prices as well as restructuring and integration expenses. For more information on the auction visit www. processing. As Rexam’s strategy has always been.com . to encourage. “Symrise has performed well in a still difficult market environment. raspberry. This represents an increase of 1% compared to the strong prior-year period. 2009 Acai addition ANUGA DRINKS Pour yourself some additional turnover ! Go digital Featuring all of the new products and trends from the entire beverage segment worldwide. in South America sales grew by 15%.org.” is distincvalue. Ty Nant has been an ongoing supporter of the Pink Ribbon Foundation. and in the AsiaPacific region. the acai berry Acai features just 29 calories Activity included a new TV campaign per 8 Orange Juice with plant is a rich. positive healing effects.5%.com DRINKS DESIGN & DEVELOPMENT • INGREDIENTS • PROCESSING • PACKAGING • MARKETING • DISTRIBUTION WATERS • JUICES & NECTARS • RTD TEAS & COFFEES • DAIRY • ENERGY • SPORTS • FUNCTIONALS • CARBONATES PO Box 4173 Wimborne BH21 1UT United Kingdom Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www. It’s technical solutions. premium combines Yerba Maté and real fruit and Cherrygood is available nationjuice functional juices and nectars. ceasing production Colours that make sense™ natural appeal. However. namely Aqua Customer requirements for cans and UK Aimed at family consumption. on to carbohyfriends and family.. sales fell by 10%. protein. anything and everything about an acai berry blend to its Healthy fun things to learn and do. wide in two varieties .com. it makes sense to me Ben de Lisi’s creation and Justin Oh’s design. the fruit while keeping calories and sugar intake low. Soft Drinks International – September sion. marketing and distribution. All the bottles will come with a certificate of authentication. in new inflammation. SDI remains focused on all aspects of the trade. 10 – 14. Can plant closes in Russia FOLLOWING an assessment of the current and future market for beverage cans in Russia.THE GLOBAL BEVERAGE INDUSTRY MONTHLY Essential information for decision makers in more than 100 countries More than 100 years of reporting to the non-alcoholic beverage industry. Fruit Shoot vitamins B1. it makes sion. All John. the group achieved stable sales.learning and practising convenient to hold. When asked on qualUK Robinsons Fruit Shoot launched to rate ity of liquid flow when pouring. Hansen’s colours are natural by nature. from nourish the brain and lesterol. Ty Nant. sales increased by 5%. sweets. its bottling plant customers the very best was closed down. In a declining total market. We implemented a number of restructuring measures in the first half of 2009 and are already beginning to see the first results. regularly Balance (both with antioxidant updated with ‘how to’ videos of "Like the blueberry line of Fit for Your Lifestyle reduced-sugar cool new skills to learn that children vitamins C and E). really. B3. Volumes in the Russian beverage can market have reduced significantly owing to CK AVAILABLE 2011 MEDIA PAthe SDI website Download from 22 – NOW! or call +44 (0)1202 8422 MARIENBAD Waters (MW) of Czech Republic last year lost almost CKr12. Here. fibre grated marketing programme. The Dive’ and a UGC electronic greeting product is sweetened with real fruit card – juice can be found on the Vimto and Splenda no-calorie sweetener. 4 INDUSTRY NEWS Soft Drinks International – September 2009 Europe Symrise on steady course THE international flavour and fragrance company Symrise AG reports it has held its ground well in the first half of 2009 despite difficult market conditions.Original Classic and Cappy Premium ranges “Minute Maid is constantly looking have Cherry and Cherry and Berry a for been re-packaged in the Elopak Slim new ways to meet the needs of health-con1 litre blend of blackcurrant. to match its capacity products with a healthy and spa town of Mariánské Lázne (better known to market requirements. of Old Orchard Brands.” 26 PRODUCTS Juices & Juice Drinks PRODUCTS www. the Consumers around the world say: natural colours. said stores nationwide." said Mark Saur. we have had an exceptionally strong first half – which makes this success even more pleasing. giving pretax profits up 34% to £4. in order to build local stocks ahead of the month of Ramadan. drates and calories compared with some Both the game and the e-card feature 100% fruit juices.soft drinks and dispense systems . Symrise’s Chief Executive Officer. Sales rose 28% to £37. gaining softdrinksinternational. and the new Pomegranate Blueberry Acai fits UK Vimto has launched the first perfectly with a healthy lifestyle and digital diet. Symrise generated an EBITDA margin of 17. which grew 31%.anuga. Our offerings months.softdrinksinternational. total cholesterol Minute Elopak Slim cartons. ice cial results of this mineral water producer cream and dairy products We say: why use artificial colours when nature can do the job? were published in its most recent annual around the world a complete report. vitamin launch is being supported by a fully co-funded a new factual entertainment C. Rexam Beverage Can Europe & Asia has decided to cease all production at its Dmitrov plant near Moscow at the end of the high season. hosted phosphorus. says theUSA The Nectar latest addition to the Minute Maid www. linked to a nutrition profile that tive premium 59 fl oz PET bottles. launched its entire Cappy Juice and Naro Fominsk. the interim dividend was raised 8%. drink. Bulgaria comprises classic.3million. through ingredients. Maria. producing a special pink charity version of its PET bottles. The drink blend Pomegranate then try out for themselves. BodyTime – has been re-launched President Minute Maid Business in ingredients are 100% natural with Unit. you’ll find everything you need for making your future a success.8million in 2007. Bottle auction for Pink Ribbon NEXT month. which proportionately has the highest sales. (eg with orange. First half sales into the Middle East benefited from increased product shipments compared to 2008. Breast Cancer Awareness Month.com 27 Taste and goodness Juice giving energy Slim new look TASTE THE FUTURE Skills campaign COLOGNE. 86% selected to the fun mental and physical skills. said: “These highly creative and their on-going desire to get digital mushed elements mark the next stage in the together to create the fruity and distinctive Vimto brand’s £5 million marketing push Vimto taste. against a total soft drinks market that decreased by 1. Our products come with a professional MW shareholders voted that the producer go We want the best for our children and natural is best. Here. Coca-Cola energy beverage with the trusted great taste made its selection following extensive for which Minute Maid is known. which have been linked to heart company. said: “Despite the economic doom and gloom. Chr.com For further information visit: www. in North America. At present. vitamin E.vimtoco. Its new owner called Surtec sense.3%. Vimto. and the functional range scious consumers. The designers include. as well as one-of-a-kind synergy effects.tynant.6%. Enhanced line of chilled juice drinks. The e-card enables players this year.acaiberry. according to this report. Consumers called the Slim 94% of both respondents rated the Slim highly drinks line includes: innovative and unique. since only Anuga has 10 specialized trade shows under one roof.com more share of our target teen audience. Elspeth Gibson.koelnmesse. Hansen offers makers the loss of CKr14. natural be launched in Eastern Europe. or Yerba This is the first Elopak Slim package Maté is a delicious juice-based to preservatives. ‘Skillicious’. These properties may reduce been which was aired on CITV throughout chohow to reap the health benefits of the summer holidays.com health benefits that reduce portfolio in Bulgaria and Romania. There’s also an innovative new special show: the Drinks Trend Forum. under the age of 13 with particular grocery super fruit that is skills talents. Senior Brand Manager to the from the TV and radio advertising campaign at Juvenile Diabetes Research Foundation. with money from the sale of each bot- Water sales improved Naturally. tle going to the Pink Ribbon Foundation. In the UK it grew by 13. Soft Drinks International has been reporting on.

46 SLEEVInG & PrInTED FILMS Soft Drinks International – December 2010 A green revolution at Ceisa Packaging s corporate social responsibility continues to play a key role in the strategies of global brands all over the world. Using a standard PE resin and creating a film that looks and performs the same as all other products. International brand owners are continuously looking to cut their carbon footprint to hit their ambitious environmental targets and to demonstrate to consumers their commitment to sustainable development. the company purchased a new piece of equipment in order to recycle its own waste. Several years ago. Ceisa Packaging sees this product playing a key role in the coming years as the demand for the use of recycled materials grows. The amazing progress made with film thickness reduction is largely thanks to Nano’Clear. Therefore. Nevertheless Ceisa Packaging swears by this in leading the way in printed shrink film thickness reduction. customers are able to visualise their environmental savings as Ceisa Packaging has developed the Carbon’Slim simulator. according to David Haig. it is up to their suppliers to bring innovative ‘green solutions’ to the table and one of the primary sectors to come under scrutiny to boost its environmental credentials is the packaging industry. and wrap around labels. if not better. Substantial investment in R&D and stateof-the-art extrusion lines has enabled Ceisa Packaging to reduce film thickness to a remarkable 25µ! This cutting-edge programme allows customers to slash their packaging consumption. The company’s unique Carbon’Slim programme is now at the heart of its corporate strategy and has enabled Ceisa Packaging to offer a wide range of eco-solutions. no technical or visual compromises. was the result of many hours of analysis and large investments. According to in-depth analysis. Ceisa Packaging. shrink and stretch sleeves. A Sustainability is at the forefront of the company’s development programme. What continues to amaze Ceisa Packaging’s customers is that this ultra lightweight film makes Recy’Clear In recent years. It is a leading European supplier of printed shrink film. customers using Recy’Clear will be able to reduce their carbon footprint by an amazing 20%. The company’s Ultra’Slim programme is the cornerstone of its strategy in bringing the most innovative solutions to its customers. resulting in large economical and ecological savings. the key requirement of any product development within Ceisa Packaging is that no sacrifice in the performance of the film can be made. However. Oxo’Clear is a printed shrink film that is 100% oxo-biodegradable. As a pioneer in the flexible packaging industry. Recy’Clear uses 25% recycled and 75% standard PE. consumers will now be buying a film that will fully . Ceisa Packaging has been investigating the use of recycled materials to develop special shrink film formulations. As a result. Ultra’Slim Doing more with less seems like a strange philosophy. Oxo’Clear The launch of Oxo’Clear several months back was a significant milestone and testament to the excellent work of the Ceisa Packaging R&D team over the past few years. This impressive bit of kit enables the company to transform its waste into PE granules that can be used in the manufacturing of its shrink film. customers can accurately calculate their footprint reduction when they choose to down-gauge with Ceisa Packaging. A film that performs the same. With this tool. the introduction of Recy’Clear. a supplier of flexible packaging to the beverage industry has put sustainability at the forefront of its development programme and continues to bring innovative ecological solutions to its customers. a printed shrink film using 25% recycled materials. the company has 50 years’ experience to call upon and is putting this to good use in tackling the growing demand for environmentally friendly packaging. A unique formulation combined with state-of-the-art equipment has redefined what is possible with printed shrink film. than a thicker product has led the biggest brands all over the world to put their trust in the company’s credentials in film down-gauging. Alongside Nano’Clear.

ceisa-packaging. which is crucial as customers aim to minimise their packaging consumption. this product will eliminate 35% of standard petrol-based resins and replace them with a renewable alternative. Staying proactive is how to succeed in any industry. SPS. cost-effective and environmentally friendly solutions to its customers. the company made the conscious decision to become a 100% flexographic printer. as the demand for sustainable packaging solutions continues to grow. but to be in a position to offer customers such an extensive range of sustainable options will lay the foundations for a I prosperous and successful future.com .Soft Drinks International – December 2010 A GREEN REVOLUTION 47 degrade in five years. This has enabled the technology to be mastered and has resulted in the launch of Flexo HD in 2010. the film will begin to degrade and will have fully bio-assimilated by the end of the fifth year. SPS stretch sleeves Alongside Ceisa Packaging’s shrink film range. the ecological savings are impressive. it believes that its brand new stretch sleeve. a resin that is derived from wheat. Initially SPS uses PE rather than PVC or PET and is therefore three to five times cheaper than shrink sleeves. The green revolution It is clear that sustainable development plays a part in every aspect of Ceisa Packaging’s work. slashing customer’s carbon footprint by an incredible 25%. as the sleeve is stretched onto the container rather than shrunk using a heat tunnel. SPS is applied using no heat in a simple mechanical process. which is double the industry Flexo standard. Ceisa Packaging is delighted with the decision to concentrate on the development of flexography as it is certainly a much more sustainable process compared to rival printing technologies. Throughout the process. is the future of the sleeving industry. SPS is an alternative that offers both financial and ecological savings to its customers. the company offers both shrink and stretch sleeves. Furthermore PE is a much less dense material and recyclable. customers will substantially reduce their energy use.com www. The introduction of a prooxidation additive into the formulation will begin to break down the films molecular structure after a standard two year shelf life. it takes care of the printing on the same production site. Email: d. From print plate engraving through to the printing process itself. Additional savings are on offer when the sleeve application process is taken into consideration. Plate engraving is a solvent free process using high definition laser technology. To be in such an advanced position with Flexograhy. there is a 50% reduction in greenhouse gas emissions compared to rotogravure and a 60% reduction in use of nonrenewable energy. Compared to traditional shrink sleeves. Over the next three years as the film is subjected to heat and stress. it is only a matter of time till all international companies turn to biodegradable packaging solutions. Green’Source Alongside research into recycled materials and oxo-biodegradable solutions. Print quality will now be boosted to an unprecedented 175dpi. The green credentials of SPS will make it the number one sleeving solution in the years to come.haig@ ceisa-packaging. Flexo HD Ceisa Packaging is a vertically integrated com pany and therefore not only manufactures the PE shrink film and sleeves. Ceisa Packaging can rest assured that it has chosen the greenest option. therefore developing this type of product will put Ceisa Packaging in a strong position. Ceisa Packaging recently began studying the possibility of shrink films using renewable resources. David Haig is Key Account Manager at Cieisa Packaging. Green’Source is a printed shrink film that uses 35% plant-based materials. as the company strives to bring the most innovative. Over the period of a year. The use of renewable resources will almost certainly be a necessity in the future. Consequently. About five years ago. As this process has no adverse effect on the surrounding eco-system.

48

MArKET AnALYSIS

Soft Drinks International –

December 2010

Patchy recovery
in East Europe
anadean’s third Quarterly Beverage Tracker of the year points to a temperature-fuelled surge in East European soft drinks sales in that quarter. Such was the impact of the tropical summer conditions that Canadean consultants on the ground now anticipate a 5% jump in the region’s soft drinks volumes by the end of 2010; at the end of the second quarter this forecast was a more modest one of 2%. The market does however remain below 2008 levels, highlighting the severity of the downturn in the region. The results are undoubtedly a source of comfort to soft drinks operators, but the improvement remains far from uniform. If you discount Poland, Russia and Turkey then quarter three results were actually down. Canadean monitors confidence levels in the drinks industry and confidence is actually deteriorating in BosniaHerzegovina, Croatia, Romania and Slovenia. This contrasts with the influential Russian market, where stakeholders in the drinks business are upbeat. Historically, a healthy Russia, which accounts for more than a quarter of the region’s soft drinks consumption, has a positive knock-on effect for neighbouring markets further down the line. The hot July and August created a number of problems in Russia, but the conditions also encouraged a quarter three jump in soft drinks sales of as much as a third!

C

Soft drinks performance in 2010 compares very favourably with that of other commercial beverages, reports richard Corbett.

continues to be gripped by uncertainty as soft drinks volumes are set for an 8% reversal. Bosnia-Herzegovina, Croatia, Lithuania and Slovenia are also set for big drops this year.

Growth
However in the important Turkish market, the GDP growth of 5-7% predicted for the year is reflected in a soft drinks forecast of double-digit advance. Turkey has been boosted by a good tourist season prompted by the strong euro; many Europeans are drawn by the good value holidays now on offer. Poland too has a spring in its step; the hot summer contributing to an impressive predicted 6% soft drinks rise in 2010. Unemployment in Poland is coming down and the economy is set for growth as well. The legacy of the great downturn of 2008 and 2009 in East Europe, as in other parts of the world, has been the increased penetration of private label products. Current estimates suggest that such products are performing in line with or better than the overall market in every country market in the region, with the exception of Turkey and Macedonia. Private label producers have taken the opportunity to raise their presence during the difficult times, and this will be a lasting issue to contend with for suppliers of branded soft drinks. East Europeans are becoming more and more acquainted with the private label concept and private label is now well and truly established in the region.

Falling sales
Where confidence is falling so are soft drinks sales, no more so than in Romania which continues to struggle to adjust to the crippling postfinancial environment. The soft drinks market in Romania is expected to shrink by nearly 10% this year. The government’s austerity measures have triggered numerous strikes, demonstrations and political disputes that have suppressed demand and pushed the country into chaos. Bulgaria too

2010 performance
The soft drinks performance in 2010 compares very favourably with that of other commercial beverages. The 5% projected rise in soft drinks this year contrasts with a drop in alcoholic drinks sales of 1-2% and a small loss by the dairy drinks category. The slight increase in hot drinks is probably related to the recessionary conditions; hot drinks are often the most economical form of refreshment. In many parts of Eastern Europe the recession may have encouraged home production of alcoholic products denting the prospects for the commercial alcoholic categories. Of the major soft drinks categories, packaged water and carbonates have driven much of the growth this year. Between them they account for nearly three-quarters of the region’s sales and

Source: Canadean

East European soft drinks sales are on the up after a hot summer.

Soft Drinks International –

December 2010

EAST EUROPE

49

inevitably their performance is generally in line with that of soft drinks in East Europe as a whole. Last year saw carbonates drop by 7% and packaged water by 4%; this year Canadean experts anticipate 5% and 7% growth respectively. Packaged water may be more immune to downturns because some consumers in the region will switch to carbonated water as a low cost alternative to carbonates.

Juice
What will be of considerable relief to those involved in the juice category is the return to growth of this relatively premium category. East Europeans deserted the juice category during the tricky times; having grown by 8% in 2007, sales dropped by 7% in 2008 before plunging by almost a quarter in 2009. The 4% predicted rise this year will be warmly received by the industry. The juice market is a very good gauge of the mood of the region and this has been borne out by the strong Russian performance so far, and the double digit losses seen in Romania and Bulgaria. Many consumers leaving the juice category will downgrade to nectars – the lower juice content of nectars means that they are often consumed as a lower cost alternative to juice. As a result, nectars sales held up reasonably well in 2009 and this year sales are expected to record a marginally worse performance. Similarly squashes/syrups offer good value and are resilient in recession; they were only one of the two soft drinks categories to record growth in 2009. Perhaps surprisingly, the other was the super premium energy drinks category. Energy drinks did however see growth tumble from 66% in 2007 to just 4% last year; this year the category is expected to return to double-digit growth. Energy drinks, at less than 1% of the region’s soft drinks volumes remain very niche. Sports drinks are even more marginal accounting for just 0.1% of total soft drinks volumes, but are expected to increase this year as well, but by just 3%.

Source: Canadean

Hot drinks still make up 45% of the volume in East Europe.

Source: Canadean

Much depends on the packaged water and carbonates market which dominate the East European soft drinks market.

Tea
Iced/rtd tea drinks have attracted a reasonable following in the region, with per capita averaging out at more than 3 litres, but reaching much higher levels in Croatia, Poland, Czech Republic, Hungary, Poland and particularly Slovenia. The category historically flourishes in good weather and after dropping by 10% in 2009 is expected to bounce back with an 8-9% rise this year boosted by the heat in July and August.

Last quater
Canadean’s Quarterly Beverage Tracker’s results are of course still provisional but, with threequarters of the year gone, should provide a relatively authentic view of the market in 2010. We are now in the last quarter of the year, a period that as a rule generally accounts for one-fifth of East Europe’s volumes. While nothing can be set in stone, it seems inevitable that even with some markets still behaving erratically, the buoyant Russian market will ensure the region as a whole generates a healthy surplus in 2010. Under the latest conditions, Canadean forecasts a 2-3% rise in fourth quarter soft drinks sales to help the year to a reassuring 5% increase vs 2009. Hopefully, 2011 will bring more stability in some of the more turbulent East European markets and the soft drinks market can return to I pre-crash levels.

©Maksym Gorpenyuk (from Bigstockphoto.com)

Richard Corbett is a Strategic Analyst at UK-based Canadean Ltd, the leading global beverage research consultants. Email: richard.corbett@canadean.com

50

DEVELOPMENTS

Soft Drinks International –

December 2010

Packaging
Aseptic PET line gets go ahead
SIDEL has obtained final technical acceptance of the first aseptic PET complete line in Germany, equipped with a Combi Predis for dry decontamination of preforms. Since June the aseptic line for flavoured teas in lightweight 0.5 and 1.5 litre bottles has been up and running at the Hauser plant. Hauser Weinimport GmbH, a family run company, chose PET as the packaging material for its range of preservative-free flavoured teas (Eis Tee) in 2009. An aseptic solution ensures product sterility without altering its organoleptic and microbiological characteristics. The teas can be sold at room temperature and carry a shelf life of about one year. The Combi Predis guarantees 100% decontamination of the preforms with hydrogen peroxide vapour (H2O2), which means that there is no water consumption and minimal chemical use. With 100% sterile bottles.,TCO (total cost of ownership) optimisation and the environmental benefits of Predis also played an important role in Hauser’s choice. “The choice of Predis wasn’t very difficult to make,” said Hauser. “By decontaminating preforms with H2O2, we chose to use a system that has been well established for several years. From an economical point of view, dry decontamination technology, when compared with conventional technology, significantly lowers costs related to chemical and water consumption, as well as decreases waste water. Predis is truly unique and much simpler than traditional aseptic solutions.”

The installation has proved successful: Combi efficiency of more than 92% and zero machine downtime for the end of line.

The Combi technology, which combines blowing, filling and capping functions for PET bottles in one machine, along with Predis dry decontamination of preforms, offers Hauser many preform lightweighting possibilities: just 15 grammes for 0.5 litre bottles and 29 grammes for the 1.5 litre format. Package lightweighting is achieved by preform decontamination and the absence of conveyors between the blow moulder and the filler. The Sidel line is also equipped with the innovative layer formation system, AxoSmar t. Entirely modular and automated, Axo-Smart handles packs by rotation and translation and can process all types of secondary packaging. The possibility of managing any new pallet pattern with software is a great advantage for this bottler, whose main distribution channel is hard discount, which is extremely demanding in terms of flexibility. This line also includes an Aidlin 24 cap feeder, a Rollquattro F15 labeller, a TSM2

CPL shrink wrapper, Pal-Kombi palletiser, all of the conveyors (bottles, packs, palettes) and two AQ-Max accumulation tables. The project proved to be complex because of the small space available for line installation. With the need to rationalise space, Sidel’s equipment and line design know-how have proven their effectiveness. The combination of a line concept centred on the ergonomics and compactness of the Combi Predis. A further demand was the very tight deadline to start marketable production. The aim was to start shipping the first orders in June for the start of the summer season. In late April, two and a half months after the start of installation, the first aseptic validation was performed, which meant that production of tea in the 0.5 litre format could begin in late May for market release. Then, the line had to produce at the required speeds – 18,000 bph for the 0.5 litre bottles and 12,000 bph for the 1.5 litre format. for polythene brick-packed products. The investment cost the Rotherhambased manufacturer £410,000 and forms part of an ongoing maintenance and investment programme. The next stage includes a new piece of inspection equipment that is currently under trial on one line. This vision-based machine inspects the side, top and base of the container, as well as dimensions. It has stress detection and a multicamera set-up to identify any cosmetic defects. Doing the job of three machines, it is efficient and will provide an even better quality of inspection. Once the trials are complete, the plan is to roll out the investment across all lines in the business.

Glass investment wrapped up
UK glass manufacturer Beatson Clark has commissioned a new pallet shrink wrapping, shrouding and strapping machine, to speed up the packing process and also become more time and energy efficient. “One of our primary considerations when sourcing the new machine was the environmental and health and safety credentials,” said Tim Swetnam, Beatson Clark Production Manager. “This machine, manufactured by OMS (Italy) and installed by its UK agents Gordian Strapping, was especially attractive due to the reductions in time and costs it provides us with and the safety features to protect our employees.” On entering the machine each pallet is automatically scanned and the type of

The machine produces a better quality of shrink wrapping and a more stable pallet for transportation to the customer.

wrapping it requires is ascertained. This can be tailored to individual customer requirements as appropriate. Options include strapping, fusion shrouding for standard bulk palletised products, or non-fusion shrouding

www.softdrinksinternational.com

Pearlescent and Colour Change that boost the tactile and visual properties of metal packaging. OxyClear barrier resin has the equivalent clarity as standard. With a successful and time-tested infrastructure in place across the US and EU. square profile. oxidisable polyester. promotional messaging and instant win campaigns) and engage consumers in new ways include printing on the interior of closures and promotional beverage ends. USA. OxyClear barrier resin is based on the reliable and proven PolyShield resin plus an 51 Private labels stand out THE Americas Division of Crown Holdings Inc highlighted how metal packaging can help private label brands boost shelf appeal. It is a polyester-based system that contains no nylon or nitrogen. says the company. convenience and value. with a 38 mm finish. Shaping and forming technologies also offer distinction.” said Guy Wray. jurors will consider excellence in one or more of these areas:  innovation. “Continued growth and competition in the private label sector have placed exacting demands on packaging in terms of performance. displayed its portfolio of barrier PET packaging resins at last month's Brau Beviale. a monolayer PET barrier resin that meets the shelf life and barrier requirements of oxygen-sensitive food and beverages. whilst technologies that complement marketing activities (i. 2011. bottle-grade PET in colourless containers and can be recycled in the standard PET stream. metals retain their original properties regardless of how many times they are recycled. drinkable yogurts and other specialty dairy products. G Mocon Inc of Minneapolis has received a leadership honour from Packaging World magazine in the inspection/testing category.com.  Our objective has always been to set the gold standard for package testing instrumentation and we are pleased that our accomplishments have been recognised. materials and service categories. President. with no loss or alteration in quality. and OxyClear barrier resin. President of Crown’s Americas Division. Entry forms and guidelines are available at www.Soft Drinks International – December 2010 PACKAGING Barrier PET resins on show INVISTA. held in Nurnberg. The process enables up to 50% improvement in ultraviolet barrier when compared to traditional monolayer PET or HDPE dairy bottles.e. retailers and equipment manufacturers from around the world are encouraged to enter their new product packaging developments. The capability targets milk. consumer goods producers. “We are thrilled that packaging industry professionals chose Mocon as the category leader for inspection/testing. There is no fee for entry and DuPont materials do not need to be in the packaging structure. one of the world’s largest integrated polymers and fibres producers. Invista says this technology provides a cost-effective solution to brand owners that need high-barrier PET bottle packaging to protect and differentiate their products. steel to steel).” Featured on Crown's stand were the latest decorating and printing techniques. PolyShield resin/MXD6 blends can be processed on standard PET preform and bottle manufacturing equipment. Sustainable Innovations. Packaging professionals were invited to vote for favourite suppliers among those listed in 20 packaging machinery.” said Ray McGowan. Unusual and eye-catching forms impart a premium feel across categories and help products stand out. . converters. Highlights of the stand were PolyShield resin. independently judged competition. Recycled in a true materialto-material loop (ie. In evaluating entries. quality. “No material better meets this broad range of needs than metal packaging because it balances innovation with good economics thanks to its premium feel and manufacturing efficiencies. PolyShield resin features an oxygen and passive carbonation barrier when combined with MXD6. The first stock container is 300 ml and features a tall. enhance functionality and achieve sustainability goals at PLMA’s 2010 Private Label Trade Show held last month in Chicago. Packaging designers. This resin protects highly oxygen-sensitive foods and beverages against oxygen ingress beyond 12 months. sustainability and cost/waste reduction. PLASTIC Technologies Inc is making its oPTI lightweight foamed PET container blow moulding process available for dairy applications via both stock and custom options. In brief… G DuPont Packaging of Wilmington.dupont. metal remains the number one recycled material in the world. such as juices and teas. Marketing Manager. The deadline for entries is 28th February. a new crystal clear oxygen ingress barrier tailored for oxygensensitive beverages.packaging. The prestigious international jury panel will be headed by John Bernardo. Delaware. the industry’s longest running. Steel and aluminium are 100% recyclable and infinitely recyclable. This resin provides outstanding clarity for tinted bottles. Ideally-suited are those with organic positioning who want package performance attributes without additives. has announced the call for entries in the 23rd DuPont Awards for Packaging Innovation. such as Crown’s Pictoris high quality print for beverage cans which produces sharp images along with novelty finishes such as Soft Touch.

The consolidation of two process operations into one new facility has delivered significant environmental and commercial benefits. Energy usage has dropped significantly thanks to fitting more efficient lighting. HDPE made of up to 100% plant-based materials and 100% recyclable. These are organised by the Packaging Council of Australia. a worldwide initiative which took place from 10th to 17th November. this new range of lightweight bottles was first to market under the Coles brand and has provided significant reduction in PET material. to make Odwalla's PlantBottle packaging is equal to a saving of almost 400. has announced plans to switch the brand's single-serve bottles to PlantBottle packaging. President. in the northeastern suburbs of Melbourne. Canmakers from the five continents were involved. 30% of the plant's energy needs. One success was improving the efficiency of the reverse osmosis process to deliver significant savings in water. said it was hoped the projects would demonstrate to local councils and construction groups that “there were sustainable and viable alternatives in the market. complemented by timers.000 gallons of gas. and one of Empac’s main commitments is to continue building upon this record rate. instead of petroleum.” Driving on juice bottles TWO Australian councils have launched recycled container glass in road and path construction initiatives. while waste water from production has been reduced by some 40%. won this year’s sustainability award. Manningham’s Mayor. 2008). The City of Manningham. The new bottle will help to reduce dependence on non-renewable resources. India’s leading can manufacturer. Today in Europe. in the Australian Packaging Awards.   Metal packaging has a recycling rate of 71% in Europe (source: APEAL.” Other initiatives include Odwalla's Plant A Tree Programme. Metal cans have unique benefits. which reduces the plant's carbon footprint by 35% while supplying Support for Canvironment EUROPEAN Metal Packaging (Empac). the Netherlands and Belgium. laid a bicycle and pedestrian pathway using a recycled mix of crushed glass and crushed rock. The judges commented that collaboration between manufacturer and retailer had yielded an impressive new industry standard: the lightest 600ml water bottle in the Australian market. in March 2011. Coca-Cola's natural health beverage company. PlantBottle packaging consists of material derived from molasses and sugarcane juice. the potential annual CO2 emission reduction from the use of plantbased material. and more than 80% in Switzerland and Austria. Bickford’s Australia has made good environmental advances in packaging. which has planted over 300. metal packaging achieves recycling rates of more than 90% in Germany. In the Sydney suburb of Bondi. PlantBottle packaging is just the latest step in our continued commitment to the environment. For example.” Commitment to sustainability PIONEERING South Australian bottler Bickford’s Australia has achieved good results from its sustainability programme which is overseen by a dedicated conservation committee. sponsored by Carter Holt Harvey. said: “Doing good things for the community and building a business with heart are core guiding principles of Odwalla's vision. “It makes sense to use recycled crushed glass and crushed brick/concrete in these applications to save the use of virgin materials and make our pathways more sustainable. sold through the Coles supermarket chain in Australia. and Odwalla's Bloom Energy Fuel Cell technology commencing at Odwalla's plant in Dinuba. “With a slightly taller and slender look. The bottle can be recycled again and again in today's recycling facilities. water and carbon footprint. Alison Lewis. Both projects were funded by the Australian Food and Grocery Council’s Packaging Stewardship Forum which involves many soft drinks manufacturers.” Jenny Pickles. The aim of Canvironment Week was to educate and take action to raise awareness around the sustainability of metal cans.52 GrEEn ISSUES Soft Drinks International – December 2010 Environment Healthy eco bottle switch ODWALLA. supported Canvironment Week. composition or appearance. “Traditional pathway and bicycle path building materials are becoming scarce in some regions. The initiative was launched by Hindustan Tin Works Ltd. Odwalla. . each taking action or engaging in activities that promote metal packaging.” said Charles Pick.000 trees in the last three years. Bottle range wins award THE Coles Springwater bottle range. the association representing European producers of rigid metal packaging. It has the same performance as traditional HDPE and PET bottles: no differences in shelf life. weight. Waverley Council has used recycled glass in two road maintenance projects. the forum’s General Manager. California. being 100% recyclable an infinite number of times without loss of their essential properties.

the Acqua Minerale San Benedetto Easy bottle became the first carbon-neutral mineral water bottle format. The company recently became the first in the beverage carton industry to achieve continuous Chain of Custody (CoC) certification at all its production sites worldwide. Specific projects regarding tri-generation. the origin and processing of our products is of paramount importance. PAS packaging exhibits exceptional properties in all the key environmental categories.Soft Drinks International – December 2010 GREEN ISSUES 53 Green commitments from San Benedetto ITALIAN mineral bottled water producer San Benedetto Spa spelt out its commitment to protecting the environment whilst participating in the recent Shanghai World Expo 2010. the company is committed to ensuring all its carton packs can be recycled. despite attempts in the United States. “In getting the programme up and running we focused on the 1 litre Easy PET bottle format as the first product for CO2 emission neutralisation. and support environmental projects for the neutralisation of San Benedetto President. As well as houses. residual emissions in developing nations. Send your news to: news@softdrinksinternational. In 2010. has built a toilet block and a water tank. Earlier this year the prototype machine was reactivated with help from a council grant. reduce energy consumption during product transport. specific emission reduction activities were prepared. a fundamental resource for life on this planet”. Ironically.” concluded Zoppas. and the only one of its kind in Italy. Business Development Director UK for Ocean Spray. But while in the past the usual means was cementing them together for novel ‘bottle houses’. and the development of 'zero kilometre' production chains have also been established.” 2050 methods. Agreements signed in 2009 envisage a specific set of actions for the calculation of the carbon footprint required to reduce CO2 emissions and create a virtuous model for the mineral water sector. “It has been confirmed by a series of independent life-cycle assessments. The 2000 tons of CO2 released by this single product were neutralised through the purchase of VERstype emission credits derived from the construction of a biogas recovery thermal energy production plant in Thailand. He added: “After identifying the carbon footprint created by each productive phase and by each product using ISO 14064. the installation of photovoltaic systems. that car ton Building with recycled bottles SOFT drink and other beverage bottles have been used in construction for a long time. Five year strategy SIG Combibloc. in Uganda’s Kayunga district. promote the recycling of PET bottles. In October 2009 SIG Combibloc joined the Global Forest and Trade Network (GFTN) operated by the Worldwide Fund for Nature. conducted by noted institutes. in accordance with the standards established by the FSC. economic and environmental aspects in equal measure. to ensure our packaging remains one of the most environmentally friendly available. This applies not just to the fruits we use but also to the carton packs we package our juices in. “ represents a firm commitment for the protection of the climate and the defence of water. Jonathan Duffin. Land and Sea. said: “We are continually striving to improve both our carton packs and production processes. Carton packs generate a significantly lower environmental loading with harmful emissions than.” Gerber Juice Company has already started to use SIG Combibloc FSC-labelled carton packs in Ocean Spray Cranberry and Blueberry products. disposable PET bottles manufactured using fossil raw materials. and the overall optimisation of the bottling plants themselves. in order to actively promote forest management that encompasses social. San Benedetto set up a voluntary programme to use cleaner and more efficient energy sources. Haast said: “SIG Combibloc carton packs can be recycled at 85% of UK local authorities through a bring back scheme. “The effort being made by San Benedetto. In Uganda. have been looking at possibilities for using the compacted bricks in the Pacific Islands where tropical cyclone and tsunami shelters could be a feasible application. optimising productive unit micro-climate control systems. which include the Dunedin City Council. In addition the company aims to have reduced energy usage by 35%. Marketing Manager for Europe North. ” said Zoppas.” Such activities include reducing the weight of the bottles. Thanks to this effor t. a Dunedin entrepreneur has invented a process for converting plastic bottles and many other types of plastic packaging materials into 10kg bricks suitable for landscaping walls and potentially for building low-cost houses Inventor Peter Lewis and his supporters. supplier of carton packaging and filling machines. Lewis initially developed his process in Queenstown about a decade ago but failed to sell the concept at the time. has reinforced its commitment to the environment. kerbside collection coverage with UK local authorities is rapidly approaching 30% and we will continue to work with local authorities to ensure this figure continues to increase. Carton packs that bear the FSC label provide a visual assurance that the wood pulp fibres used to manufacture the carton are continuously traceable to responsibly managed or controlled sources. recovering and recycling the bottles. waste by 25% and CO2 emissions by 40% in its production plants. Enrico Zoppas. nowadays the trend is towards recycling into building bricks. the environmental benefit of carton packaging is even more evident. with a five year plan to achieve its ongoing environmental business objectives.” As a founding member of ACE-UK (the UK Alliance for Beverage Cartons and the Environment). for instance. In addition to this. the association’s biggest problem is sourcing sufficient recycled stock for its bottle-brick project. compressed air production optimisation and recovery. a village development association has reintroduced the age-old bottlebuilding process. and has a comparatively small CO2 footprint. mud and cement. the Butakoola Village Association for Development. In New Zealand. filling mineral water bottles with soil. President Enrico Zoppas outlined the projects the company has developed in collaboration with the Italian Ministry for the Environment.com . By 2015 the company aims to increase the propor tion of Forest Stewardship Council (FSC)-labelled carton packs on sale to 40% – ensuring 100% FSC-cer tified fibres in the long term. commented: “For us. Cindy Haast. funded from the Ministry for the Environment’s waste levy. for instance. tying them firmly and bringing them together with sand. In the category ‘Fossil Fuels Consumption’.

Chairman & CEO of PepsiCo’s India Region. Susanne Doring. Cost to the newly created position of Executive Vice-President. Reading Scientific Services has announced areas key to economic recovery and future growth. the National Skills Academy for Food and Drink Manufacturing. a worldwide ingredient supplier to the dietary supplement. California. formerly Head of Speciality Analysis. Simon Flanagan. He has been a member of Ball's Board of Directors since 1996 and will remain its Chairman.com Make a splash in the drinks industry . global health and agricultural policy and regulatory agendas. Jacinta previously held the role of Commercial Director at RSSL. Manu Anand will succeed Chadha as Chairman & CEO. Food Safety. Hayes will become Chief Executive Officer of the corporation effective January 2011 Board of Directors meeting. David Hoover retires as an active employee after more than 40 years with Ball. John A. when R. Manu Ananad and Sanjeev Chadha. He will also be a member of the PepsiCo Executive Committee. Global Corporate Affairs. foundation. Swisslog (UK) Ltd. Joe Wiggetman has recently been promoted to General Manager of Nestlé Waters North America Inc's Earth Brands portfolio. which will be responsible for delivery. the global Life Sciences and Materials Sciences company headquartered in the Netherlands. Ussa. David Hoover. has appointed Catherine Sabbah as Purchasing Manager. has appointed Andrew Manship as Managing Director and Head of its Europe2 Region. the food and drink sector skills council. The Netherlands. PepsiCo India Region. He will report to Feike Sijbesma. Australia and New Zealand. is to take charge as Chief for the Middle East & Africa with effect from 1st January 2011. and be responsible for strengthening and protecting PepsiCo's corporate reputation and strategically aligning its communications. GCI Nutrients USA. Employers will match the remaining 50%. food and beverage industries.54 PEOPLE Soft Drinks International – December 2010 Human Resources APPOINTMENTS PepsiCo has announced that Sanjeev Chadha. Australia to the UK where he will also oversee the business units in Belgium. www. Hoover has been Ball's CEO since 2001. Hayes. The European Vending Association (EVA) has appointed Susanne Döring as the Brussels-based association’s new Regulatory and Marketing Affairs Officer. where he was CEO for South East Asia. Cost will report to PepsiCo Chairman and CEO Indra Nooyi.2 million based on funding 50% of the cost of training employees in the food and drink industry. global provider of integrated logistics solutions for warehouses and distribution centres. who will also serve as the head of public affairs at the Finnish Food and Drink Industries' Federation.softdrinksinternational. He moves from Thailand. Improve’s successful bid for the programme secures ring-fenced funding for learner places and allows Improve to buy the skills employers want and use its own training providers. has been successful in securing a project worth £4. PepsiCo has also announced the appointment of Timothy P. His appointment coincides with Jacinta George becoming Associate Director. Funding support UK food and drink employers looking to drive up the skills of their workforce can be met halfway in the funding stakes thanks to a successful £multi-million bid by Improve. rell as Executive Vice-President Corporate Human Resources. The Joint Investment Programme is designed to bring together private and public investment into 50-50 match-funded plans to support training and skills development in nordic head THE Finnish Federation for the Brewing and Soft Drinks Industry has appointed Elina Ussa as its new Managing Director. previously worked as a special advisor to ministers at several ministries. has moved to a new role of Senior Consultant. Food and drink employers who want to take advantage of the matched funding for employee training are being urged to get in touch with Improve’s sister organisation. public policy. whose headquarters are in Foster City. investor relations. The programme will only be delivered by training providers which are approved by the National Skills Academy for Food and Drink Manufacturing. that Dr Bob Hagan is the new Managing Director of Reading Scientific Services Ltd. Ball Corporation has announced that John A. in the National Coalition Party's (NCP) Parliamentary Group and in the NCP's political group in the European Parliament. He will relocate from Sydney.  Royal DSM NV. A further key appointment in the India Region is that of Varun Berry as CEO of PepsiCo’s foods business in India. responsible for the foods and beverages business in the region. consisting of the Re-Source and Keeper Springs brands. effective 1st December. Improve. CEO and Chairman of the Managing Board of DSM. has announced that Chris Van Steenbergen will succeed Paul Jar- Sponsored by: Clockwise from top left: Andrew Manship. Speciality Sciences.

Soft Drinks International – December 2010 PEOPLE 55 .

ingredientsme.tr TURKEY 9th – 11th CHINA International Food & Drink Expo India Paragti Maidan New Delhi India www.biofach.uk UK 27th – 29th Taste Bombay Exhibition Centre Mumbai India www.or.com UAE 14th – 15th MEAPET Cairo Egypt www.com China Drinktec Guangzhou International Convention and Exhibition Centre Guangzhou China www.56 Soft Drinks International – December 2010 Events Diary DECEMBER 2nd – 4th INDIA 16th – 19th Anfas Food Product Antalya Expo Center Anatalya Turkey www.co.com ITALY Sino-Pack Guangzhou International Convention and Exhibition Centre Guangzhou China www.jma.saporerimini.eawater.anfas.cfiaexpo.com UAE 13th – 16th Pro2Pac ExCel London UK www.cmtevents.com UK MARCH 1st – 4th Foodex Japan Makuhari Messe Tokyo Japan www2.com 15th – 17th JApAN FRANCE 11th – 12th Packtech NEC Birmingham UK www.indiafooddrinkexpo.com INDIA 13th – 16th IFE ExCel London UK www.chinasinopack.drinkexpo.com .co.uk UK 27th – 2nd Mar INDIA Gulfood Dubai International Convention and Exhibition Centre Dubai UAE www.taste-expo.com 13th – 15th UAE 16th – 19th Biofach Nuremberg Messe Nuremberg Germany www.com Send your trade event details to: events@softdrinksinternational.com 27th – 2nd Mar USA Ingredients Middle East Dubai International Convention and Exhibition Centre Dubai UAE www.com GERMANY 9th – 11th CHINA Dubai Drink Technology Expo Dubia International Convention and Expo Centre Dubai UAE www.thepackagingconference.pro2pac.ife.ae 19th – 22nd Sapore Rimini Fierra Rimini Italy www.easyfairs.co.jp/foodex/en CFIA Parc des Expositions Rennes Aeroport Rennes France www.com JANUARY 6th – 8th Everything About Water Expo Bombay Exhibition Centre Mumbai India www.gulfood.com EGYpT FEBRUARY 7th – 9th The Packaging Conference Aria Resort Las Vegas USA www.chinadrinktec.

And. emulsifiers. Thus. The desire on your part to have 1 oz. Pepsi organised a police-escorted parade through the city. a stabilised list for all States would be of great benefit. will it differ from its original character? Will the exemptions we had anticipated in the interest of our trade be again conceded? It must not be forgotten that Mr Churchill has announced that he intends to remodel the Bill in many respects. Choose the reasonable and natural. hung up between heaven and earth. Output of unconcentrated drinks in the third quarter of 1960 was 16 million gallons or approx. by the Health Department today.” Pepsi in Africa The Pepsi-Cola sponsored tour of Louis Armstrong through Ghana and Nigeria has been a fantastic success. preservatives and stabilisers. which took an hour and was watched by an estimated 100. Whether he has been playing in a town of 30. Uniformity desired Mr John Kinsey. the Industry's total out- put for 1960 should be close to last year's record total of 421 million gallons. while the output of concentrated soft drinks was approx. and two others were ordered to make changes in equipment or method. Across every main street have been banners shouting the same message. After local . as a result of an investigation covering several weeks. 21% down on the corresponding figure in 1959. ill-proportioned monstrosities.. and that in particular the provisions as to Sunday-closing are to be recast. if our British authorities followed this example? There are American States where they make it a law. For weeks every town in which 'Sactchmo' played has been alive with yellow and black posters declaring “Pepsi brings you Satchmo” and alongside them massive pictures of Louis Armstrong holding a bottle of Pepsi-Cola. Upon one thing the organised mineral water trade must in this connection inflexibly and emphatically insist. corI dials and allied products. the output of unconcentrated soft drinks was approx. certain. in Kent and Sussex. Do not ask us to exceed the limit of practicability in the matter of putting extra glass in a bottle. 57 100 Years Ago From the Mineral Water Trade Journal of December 1910 Mr Churchill's Bill – its new character – our duty We shall have to keep a watchful eye upon Mr Winston Churchill's Shops Bill. of Victoria. technical secretary of the Food Technology Assn. antioxidants. not deserving the name of a bottle.000 or a city of 2 million everyone has known of his visit. That it will again make its appearance in the House of Commons is. total soft drinks output in terms of ready-to-drink gallonage was 324. rather than the unpractical and unreal. This is revealed by the latest output figures issued by the Ministry of Agriculture. At present it is like Mahomet's coffin. As new additives are constantly coming forward the health authorities are wary of permitting their use in foodstuffs. A Food Additives `Research Project is being mooted and one of the aims is to press for “uniform regulations covering soft drinks. colours.277. for instance.5 million gallons up representing a rise of 5%. the Emir left his palace that same evening and took his place with 15. however. with colours. Given a reasonable Christmas season. Fisheries and Food. By abnormal bottle I mean the odd or fanciful shape. bottle which will look as large as the other fellow's 2 oz. Employees at a rival bottling plant left their machines to cheer as 'Satchmo' drove by. in dealing with the Sunday sale of refreshments.000 year-old city and its territory with a population of 7 million Moslems. In Kano. say. and the list of exempted trades to be reconsidered.000 fans turned out to welcome him to West Africa. Looking at the July-September quarter separately. the effect of the weather during those months becomes clear and it was the good output achieved during the first half of the year that has resulted in the modest overall fall in the first nine months. however. while concentrated drink output was nearly 2 million gallons down representing a fall of about 16. in London. At the airport in Accra.000 of his subjects to hear 'Satchmo' give a performance that had them dancing in the aisles. These oddshaped bottles are hard to make. and an irritating and irksome inconvenience to the public.” and this very omission indicated that he had been impressed by the representations we had made that any such a restriction would be a grave penalty upon our trade.” Where would certain of the rivals of the Sourced by Stewart Farr 50 Years Ago From the Soft Drinks Trade Journal of December 1960 Latest output figures The output of UK soft drinks in the first nine months of 1960 was less than 1% down on the corresponding output in 1959 despite this year's bad summer weather. Upon the selection of bottles “I want. he can be fined 50 cents a bottle for even the first offence. In the nine months. where he played his last Pepsi sponsored concert. It is even quite possible that that record will be broken when the final figures become available. 10 million gallons down representing a fall of 6%. How far. and increase very much the probability of breakage.. “to sound a note of warning against the use of the abnormal bottle. legitimate trade be. but every time any previously permitted additive is deleted from the allowed list. under which. he was accorded an honour.Soft Drinks International – December 2010 FroM THE PAST We must again demand the free and unrestricted right to sell our beverages on Sundays in shops for consumption either on or off the premises. therefore. users are caused untold inconvenience.000 gallons in the first nine months of 1959.” writes a well-known bottle maker. which Mr Herbert Gladstone's Bill contained – “for consumption on the premises.5% In the first nine months of 1960. Mr Churchill omitted the words. 1. if a man uses another man's bottles. and in Wales. in New York or Pennsylvania. 15. then. In his original Bill. as a final gesture to the international reputation of this youngest of 60 year-olds. has recently pointed out that many bottlers do not always realise that the official term 'food additives' includes such 'vital' ingredients of soft drinks as flavours. A hint for British authorities The Department of Health in Chicago has recently been conducting an investigation of bottled carbonated beverages and a leading Chicago paper said: “Six factories making bottled carbonated waters and beverages were ordered to be closed.” jazz groups had played him in with his own signature tune: 'When the Saints go Marching In'. both in terms of goodwill and good business. normally only bestowed upon visiting royalty – an audience with the Emir who rules over this 1.000 people.000 gallons compared with 327. bottle has caused our bottle manufacturers no end of trouble and expense and has resulted in their being placed on the market numbers of ill-shaped..536. In Lagos and Ibadan he opened new PepsiCola bottling plants and made speeches.

accuracy and flexibility that are essential in today's most demanding laboratory environments. Here the silicon is removed and the paper fibre made ready for recycling. which operates in the flow volume range of up to 35m3/h. In most cases a smaller motor can be applied at the TP 2050 than in the TP 3050. Logopak International Limited Clifton Moor Industrial Estate York YO30 4XE. timed start and auto start facilities.logopakprintandapply. icon based operating system. The instrument is PC-operated.TN2 3EY. providing an eco alternative to disposal in UK landfill sites.com Tel: +44 (0)1892 500400 email: sales@bellinghamandstanley. Improved accuracy RFM340+ refractometers now have an increased measurement performance between 0-20°Brix. Diba Industries and Perma Pure. Pallets are then collected by Logopak as part of its label delivery service and the waste shipped in bulk to a new specialist processor in Holland. Lower flow rate GEA Tuchenhagen -Variflow Centrifugal Pumps has added a new pump size. pressure controllers.de Acquisition ALICAT Scientific. UK GEA Tuchenhagen GmbH Am Industriepark 2-10 21514 Büchen.58 Soft Drinks International – December 2010 A focus on equipment and services INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED Recycling label liner A RECYCLING scheme for the silicon coated glassine release liner used in pressure-sensitive labels has been set up by print & apply machine specialist Logopak.geatuchenhagen@geagroup. UK Tel: +1 520.com www. portable flow meters. GEA Tuchenhagen now offers nine pump types with a fine tuned capacity range of flow rates from 1 m3/h up to 220 m3/h.the gold standard in dedicated amino acid analysis.c. with the user-friendly software controlling all functions. Alicat will join Halma’s global group of fluid technology businesses. UK Tel: +44 (0) 208 309 2024 email: sales@astell.co. Logopak is also working with label manufacturers to extend the use and collection of polypropylene and polyethylene release liners.com Tel: +44 (0) 1223 423723 email: enquiries@biochrom. are now fitting their world class LogiColor controller to all their autoclaves.astell. can express finished product as an equivalent SG just as if it were measured on a density meter! Alicat Scientific 7641 N.alicatscientific. Its product range includes mass and liquid flow meters and controllers. Business Park Drive Tucson. the TP2020.0 to 22 kW. reducing potential measurement error in the critical range covering finished products in the beverage industry. Germany Tel: +44 (0)1904 692333 email: salesonweb@logopak. together with empty pallets ready for assembly to receive the spent release liner.290.net www.uk www. calibration standards. The Astell LogiColor controller provides the precision. Halma typically acquires companies in familiar markets or allied sectors. timed safety valve testing and fault display.co. a manufacturer of mass flow and pressure technology. Based on ion exchange chromatography with post-column derivatization of samples using ninhydrin.biochrom. It joins the existing TP 3050 allowing process plant operators to select more precisely the desired and needed flow range.com Logicolor-ful ASTELL. The new Biochrom 30+ Series offer rapid protocols that increase sample throughput by cutting analysis time compared with standard protocols. digital pressure and vacuum gauges.tuchenhagen.co. Amino acid analyzers BIOCHROM has launched the Biochrom 30+ Series of amino acid analyzers . The control software has been developed by Astell's in-house design team.uk www. Improving the performance at the low end of the scale allows users to trim syrup dilution to the absolute minimum without the risk of breaching manufacturing specifications. cycle progress. has been acquired by Halma plc.uk . and software and accessories.co. Founded in 1991.com www. speeding response times by as much as 1000 times over that of competing temperature-based measurement technology. Alicat shares a number of key customers with new sister companies Bio-Chem Fluidics. These scales may be used to express the relative density of pure sucrose solutions and when used in conjunction with a product offset from within the Method system. backed by the reassurance of Biochrom’s dedicated service and support team. as well as the amino acid composition of proteins and peptides.bellinghamandstanley. rather than corrugated cases. The TP 2050 is EHEDG and 3A certified. SG scales for sucrose are now common to the series. Specific applications include nutrition and compositional analysis in beverages. based on the company’s 80 years experience in autoclave manufacture. has a pump head of up to 62 m w. resulting in more economical and efficient operation. these instruments accurately identify and quantify free amino acids.com www. the leading safety. The integral PLC combines with a variety of analogue and digital input/output modules to provide a range of standard features including cycle selection. Alicat has pioneered the use of differential pressure measurement in its products. AZ 85743 USA Bellingham + Stanley Longfield Road Tunbridge Wells. Astell Scientific Ltd Powerscroft Road Sidcup Kent DA14 5DT. temperature and pressure displays.uk Tel +49 4155 492242 email: sales. the leading autoclave and sterilizer manufacturers. The operator interface is a full colour touch screen with a multi-lingual. Advanced fluidics and robust hardware mean easy maintenance for users. Under the scheme Logopak supplies reels of labels in collapsible box pallets. health and sensor technology group.6060 email: info@alicatscientific. and offers motor power rating between 3. UK Biochrom Ltd 22 Cambridge Science Park Cambridge CB4 0FJ.

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Soft Drinks International DECEMBER 2010 .

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