You are on page 1of 8

1.

0 Introduction
Syed Abdullah Ayub is the owner of Country Lounge restaurant. This is the restaurant of Indian item, Fast Food item, Thai item, Chinese item, Bangladeshi item and Asian item. These types of restaurant advertisement planning need extra attention and process that one advertisement can cover all aspects.

2.0 Advertisement
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

3.0 The Structure of an Advertisement


The reader interest must 1st arouse before there is possibility of making sale. In a display advertisement we use an attention compeller. If we have aroused the readers interest, created enthusiasm to buy the action line should inspire the urgency to possess. Actions means telling the reader how, where, when etc. he can buy. Make it easy for the reader to buy. For the Country Lounge advertisement we consider the structure and two easy ways of publication for the publicity. Our advertisement main theme is reaching the message Best fast food in Khulna. Come and enjoy, The Country Lounge, 1st in Khulna. Relax and enjoy food and drinks amongst friends, family and with some 1 special. Fast food, Chinese, Turkish and Indian. Its main ad message is Food for the entire family.

3.1The Headline (The Promise of Benefit)


Its a restaurant business so its advertisement headline should be attractive to bring the attention of the target customers. As our target customers are family and friends so our advertisement headline will create remaining the emotional fact in the mind. We will use emotional appeal for that purpose. Our advertising head line will be Relax and enjoy food and drinks amongst friends, family and with some 1 special. Which directly attarack the peoples emotional side. In regular bz life when people search of relaxing in life the Country Lounge Resturant arrange such types of oppourtunity for them. Its message strategy is created keeping the social value in mind.

3.2Sub-headline (The spelling out of the promise)


In some cases sub-headline could be avoided depends on the advertisements attractiveness. But our advertisement is for such service which needs sub-headline.so our sub-headline will be Country Lounge Restaurant.

3.3Amplification
The Country Lounge is a restaurant which environment is designed keep in mind the home friendly. Here special arrange for family and children. Also special environment created keep in mind the want of lovers.

3.4Proof of the claim


They briefly concrete on that fact; because they are new in restaurant business. For that they bring Ayub Bacchu in their launch function. That work as their proof of claim; that such superstar only visit in good and nice places.

3.5Action to take
Here on any special occasion we can offer some types of discount or package. Such as on Pahela Boishak or Eid or Pooja etc. we can offer that with any item offer there is available 10% or 15% discount.

4.0 Country Lounge selected advertisement media and message strategy and advertising appeal
As Country Lounge target customers are family and friend circles; so our advertisement media should be such which will notice by all. Generally our home people who inspire guardians for outing foods not like to read newspapers. For these reason we slightly avoid that. Here on printing media of advertisement we consider billboards and leaflets. When people go out or billboards near peoples attention easily attract by attractive billboards. And generally college and university going people like different types of discount and new launched restaurant or other their time enjoying places. So we can provide leaflet such places where student groups are available. We designed our message strategy considering our social value. We will design billboards and leaflets message on different social occasion and also for any special offer. For better response we use emotional appeal in our advertisement. In advertisement emotional appeal will tide customers with the restaurant. So the customers will fell as a part of Country Lounge restaurant.

5.0Advertising Story book of Country Lounge


Storyboards are graphic organizers in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. More recently the term storyboard has been used in the fields of web development, software development and instructional design to present and describe, in written, interactive events as well as audio and motion, particularly on user interfaces and electronic pages. Here for helping of our advertisement of the Country Lounge restaurant we also develop a story board for providing essential information. The story board is developed below:

DESCRIPTION
1. Children of a family are always remain disappointed or sad [1st child age (9+) & second child age (5+)] because they have no place for their refreshment.

Visual

Audio
1. For children perfect growth not only physical but also mental; mental refreshment is essential. So their need is not excess. 2. Parents (we) are searching place such in own Khulna city like Dhaka or abroad where they take their children for childrens amusement. 3. Food is only physical need besides those children also need amusement; which the restaurants are failed to provide.

2. Childrens upset face made their parents or family members unhappy & worried.

3. Here will show some images of restaurants which do not consider children amusement; only serve food to earn money in a very commercial way.

DESCRIPTION
4. A happy family with their children comes to visit them, and see their situation.

Visual

Audio
4. They told them about the restaurant Country Lounge.

5. The 1st family will surprised to hear the name of Country Lounge restaurant.

5. We do hear of the restaurant that is in our city. We will visit today.

6. Here extra facilities of Country Lounge will be shown.

6. On behalf of Country Lounge will say that we do not think that Children are not our initial customers. We deeply consider their feelings.

DESCRIPTION
7. The family entre in the Country Lounge.

Visual

Audio
7. This is really a nice place where we can visit for our and also our children refreshment. 8. Children will be happy if they found the place to do their willingness.

8. Children are happy to playing with the other children.

9. Family feels happy to see the children happy also with the Country Lounge Service.

9. If you want to enjoy delicious food and be relaxed and happy then visit Country Lounge.

10. At the time of leaving Country Lounge the family with children captures the picture with jolly mind.

10. Country Lounge Relax and enjoy food and drinks amongst friends, family and with some 1 special.

DESCRIPTION
11. Now the logo of Country Lounge Will be shown and below the brand mantra will appears.

Visual

Audio
11. The Country Lounge of Bangles, Chinese, Indian, Thai, Asian, Turkish and Fast food,

Relax and enjoy food and drinks amongst friends, family and with some 1 special.

6.0

Participation of the Members

i. ii. iii. iv.

Syeda Bashira Khatun:- Country Lounge selected advertisement media and message strategy and advertising appeal, Advertising Story book of Country Lounge Mrinaliny Bhoumick:- Amplification, Proof of the claim, Action to take Md. Abu Raihan:- The Structure of an Advertisement, The Headline (The Promise of Benefit) Ranjit Kumar Sarkar:- Introduction, Advertisement

7.0 References:
Maps.google.com/country lounge Employees of Country Lounge Khulna Local papers http://www.scribd.com/doc/38082324/Profile-of-5-Entrepreneurs-of-Bangladesh http://docs.google.com

*****************