Factor Analysis Results

The FACTOR Procedure

Input Data Type Number of Records Read Number of Records Used N for Significance Tests
Raw Data 108 108 108

11:58 Monday, May 28, 2012

Means and Standard Deviations from 108 Observations Variable Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry [Saves valuable time from rushi Better roaming & ISD/STD facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl Mean
1.7685185 1.9444444 1.6111111 1.4537037 2.5000000 2.2129630 2.3148148 2.1666667 4.2777778 1.9259259 1.6203704 1.8425926 1.6851852

Std Dev
0.5401018 0.5084948 0.5609294 0.5700346 0.6767155 0.7740043 0.6648469 1.1232463 0.5609294 0.7937101 0.8284384 0.6289293 0.7444266

[Call Barring Annoyance in POST 2.7962963 0.7582476 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive [Beneficial Talk time packs/SMS
2.8611111 1.7037037 2.9074074 2.1759259 1.1475967 0.9298704 1.2345269 1.2367330

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure
Correlations

11:58 Monday, May 28, 2012

Reasons [Saves for [Freedom valuable choosing Reasons for to talk time Postpaid choosing without from co Postpaidcon worry rushi Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 1.00000 0.49721 0.16281 0.19253

0.49721

1.00000

-0.20752

-0.10568

0.16281 0.19253 0.11507

-0.20752 -0.10568 0.13580

1.00000 0.29391 0.02462

0.29391 1.00000 -0.10902

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

0.09667 0.04868

0.12532 -0.16894

-0.08730 0.13087

-0.07276 0.06348

0.14121

0.13090

0.25216

0.05595

0.27592

0.12014

0.22772

-0.04709

-0.01857

-0.12607

-0.19126

-0.25553

-0.07291 0.00178

-0.18365 -0.29061

-0.17989 -0.04268

-0.00788 0.22713

-0.25268

-0.26884

0.15170

0.16355

[Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14

0.13481

0.14005

0.03174

0.28069

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure
Correlations Better roaming & ISD/STD facili Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 0.11507

11:58 Monday, May 28, 2012

[Adequate [Upselling Array of [Satisfactory by the bundled customer customer offe care res care
0.09667 0.04868 0.14121

0.13580

0.12532

-0.16894

0.13090

0.02462 -0.10902 1.00000

-0.08730 -0.07276 0.40147

0.13087 0.06348 -0.02077

0.25216 0.05595 0.00000

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

0.40147 -0.02077

1.00000 0.15908

0.15908 1.00000

0.18454 -0.18355

0.00000

0.18454

-0.18355

1.00000

0.22159

0.16384

0.31465

-0.16316

0.01740

-0.01972

-0.22105

0.07687

-0.27506 0.03294

-0.19339 0.18470

-0.15428 -0.08154

0.08872 0.23592

-0.05566

-0.14208

0.14547

0.17510

[Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14

-0.27321

-0.03686

-0.35361

0.21580

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure
Correlations

11:58 Monday, May 28, 2012

Reasons [Ease of for Overall One Call migrating monthly time tracking & Usage from cost of payment possible Postp owning at the Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 0.27592 -0.01857 -0.07291 0.00178

0.12014

-0.12607

-0.18365

-0.29061

0.22772 -0.04709 0.22159

-0.19126 -0.25553 0.01740

-0.17989 -0.00788 -0.27506

-0.04268 0.22713 0.03294

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

0.16384 0.31465

-0.01972 -0.22105

-0.19339 -0.15428

0.18470 -0.08154

-0.16316

0.07687

0.08872

0.23592

1.00000

-0.37318

-0.53519

-0.13982

-0.37318

1.00000

0.38323

0.10748

-0.53519 -0.13982

0.38323 0.10748

1.00000 -0.02608

-0.02608 1.00000

-0.46006

0.30814

0.44088

-0.04695

[Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14

-0.23927

0.03681

0.24769

0.03012

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure
Correlations

11:58 Monday, May 28, 2012

[Call [Call Barring tracking & Usage Annoyance [Dissatisfactory impossibl in POST customer care Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 -0.25268 0.13481 0.12858

-0.26884

0.14005

0.09876

0.15170 0.16355 -0.05566

0.03174 0.28069 -0.27321

0.22020 0.05437 -0.03009

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

-0.14208 0.14547

-0.03686 -0.35361

-0.14526 -0.24839

0.17510

0.21580

0.33714

-0.46006

-0.23927

-0.02662

0.30814

0.03681

0.17329

0.44088 -0.04695

0.24769 0.03012

0.11114 0.07302

1.00000

0.18335

0.18901

[Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14

0.18335

1.00000

0.32161

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure
Correlations [Excessive billing in POSTPAID] Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 -0.10063

11:58 Monday, May 28, 2012

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

-0.04646 0.17347

-0.21303

-0.00827

0.16430

-0.02588 0.09730 -0.16337

0.00150 -0.11239 -0.14543

-0.11601 0.28343 0.00558

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

0.06252 -0.24076

-0.24325 -0.23743

0.09718 0.07977

0.42353

0.21342

-0.08185

-0.48577

-0.28642

-0.04416

0.46384

0.27907

-0.06277

0.50775 0.41490

0.30342 -0.12728

0.02019 -0.00011

0.32303

0.26290

0.13178

[Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14

0.35101

0.43893

0.03857

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure
Correlations

11:58 Monday, May 28, 2012

Reasons [Saves for [Freedom valuable choosing Reasons for to talk time Postpaid choosing without from co Postpaidcon worry rushi [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.12858 0.09876 0.22020 0.05437

-0.10063 -0.04646

-0.21303 -0.00827

-0.02588 0.00150

0.09730 -0.11239

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.17347

0.16430

-0.11601

0.28343

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure
Correlations Better roaming & ISD/STD facili [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 -0.03009

11:58 Monday, May 28, 2012

[Adequate [Upselling Array of [Satisfactory by the bundled customer customer offe care res care
-0.14526 -0.24839 0.33714

-0.16337 -0.14543

0.06252 -0.24325

-0.24076 -0.23743

0.42353 0.21342

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.00558

0.09718

0.07977

-0.08185

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure
Correlations

11:58 Monday, May 28, 2012

Reasons [Ease of for Overall One Call migrating monthly time tracking & Usage from cost of payment possible Postp owning at the [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 -0.02662 0.17329 0.11114 0.07302

-0.48577 -0.28642

0.46384 0.27907

0.50775 0.30342

0.41490 -0.12728

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

-0.04416

-0.06277

0.02019

-0.00011

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure
Correlations

11:58 Monday, May 28, 2012

10

[Call [Call Barring tracking & Usage Annoyance [Dissatisfactory impossibl in POST customer care [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.18901 0.32161 1.00000

0.32303 0.26290

0.35101 0.43893

0.26761 0.60433

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.13178

0.03857

-0.11432

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure
Correlations [Excessive billing in POSTPAID] [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.26761

11:58 Monday, May 28, 2012

11

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

0.60433 -0.11432

1.00000 0.41551

0.41551 1.00000

0.06200 -0.17899

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.06200

-0.17899

1.00000

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling all other Variables

11:58 Monday, May 28, 2012

12

Reasons [Saves for [Freedom valuable choosing Reasons for to talk time Postpaid choosing without from co Postpaidcon worry rushi Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 1.00000 0.53873 0.35432 0.23674

0.53873

1.00000

-0.43311

-0.15679

0.35432 0.23674 0.14341

-0.43311 -0.15679 0.06786

1.00000 0.14312 0.02019

0.14312 1.00000 0.01137

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl

[Adequate Array of bundled offers/plans at -0.07919 attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13 0.28403

0.02114 -0.12457

-0.10446 -0.06057

-0.12229 0.02804

0.12155

0.21951

0.24060

-0.10321

0.17136

-0.17693

0.10004

-0.13227

0.38050

-0.19440

-0.21128

-0.30448

0.35673 0.24875

-0.28283 -0.44415

-0.31201 -0.34170

-0.09326 0.12959

-0.36985

-0.02313

0.22963

0.13566

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling all other Variables Better roaming & ISD/STD facili Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 0.14341

11:58 Monday, May 28, 2012

13

[Adequate [Upselling Array of [Satisfactory by the bundled customer customer offe care res care
-0.07919 0.28403 0.12155

0.06786

0.02114

-0.12457

0.21951

0.02019 0.01137 1.00000

-0.10446 -0.12229 0.46015

-0.06057 0.02804 -0.35331

0.24060 -0.10321 -0.13690

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

0.46015 -0.35331

1.00000 0.33414

0.33414 1.00000

0.24594 -0.17917

-0.13690

0.24594

-0.17917

1.00000

0.15930

0.01114

0.30665

-0.04482

-0.01572

0.06097

-0.25199

-0.19950

-0.14220 0.07175

-0.06255 0.01707

-0.10434 -0.00847

-0.07748 0.12691

0.31212

-0.18424

0.51299

0.23391

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling all other Variables

11:58 Monday, May 28, 2012

14

Reasons [Ease of for Overall One Call migrating monthly time tracking & Usage from cost of payment possible Postp owning at the Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 0.17136 0.38050 0.35673 0.24875

-0.17693

-0.19440

-0.28283

-0.44415

0.10004 -0.13227 0.15930

-0.21128 -0.30448 -0.01572

-0.31201 -0.09326 -0.14220

-0.34170 0.12959 0.07175

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

0.01114 0.30665

0.06097 -0.25199

-0.06255 -0.10434

0.01707 -0.00847

-0.04482

-0.19950

-0.07748

0.12691

1.00000

-0.09326

-0.22542

-0.18224

-0.09326

1.00000

-0.09307

-0.08871

-0.22542 -0.18224

-0.09307 -0.08871

1.00000 -0.32959

-0.32959 1.00000

-0.34199

0.33857

0.28735

-0.09570

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling all other Variables

11:58 Monday, May 28, 2012

15

[Call [Call Barring tracking & Usage Annoyance [Dissatisfactory impossibl in POST customer care Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 -0.36985 0.16527 -0.04442

-0.02313

0.11733

0.22236

0.22963 0.13566 0.31212

-0.02629 0.26815 -0.37032

0.21053 0.08879 -0.05023

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

-0.18424 0.51299

0.29761 -0.42892

-0.01594 -0.18880

0.23391

-0.12259

0.10862

-0.34199

0.10003

0.29475

0.33857

-0.18866

0.10392

0.28735 -0.09570

-0.00204 0.00460

0.08150 0.28920

1.00000

0.27206

0.15920

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling all other Variables [Excessive billing in POSTPAID] Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 -0.23031

11:58 Monday, May 28, 2012

16

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

0.09071 0.19968

0.03410

-0.18401

0.08419

0.17798 0.09678 -0.05239

-0.18943 -0.20328 0.12956

-0.20752 0.20926 -0.06813

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

0.15262 0.03168

-0.23386 0.13942

0.08411 -0.07489

0.30917

0.00078

-0.17873

-0.05550

-0.19413

0.01843

0.37042

-0.04885

-0.13985

0.40294 0.43644

-0.14519 -0.38342

-0.13167 -0.12569

-0.14051

-0.03199

0.26565

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling all other Variables

11:58 Monday, May 28, 2012

17

Reasons [Saves for [Freedom valuable choosing Reasons for to talk time Postpaid choosing without from co Postpaidcon worry rushi [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.16527 -0.04442 0.11733 0.22236 -0.02629 0.21053 0.26815 0.08879

-0.23031 0.09071

0.03410 -0.18401

0.17798 -0.18943

0.09678 -0.20328

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.19968

0.08419

-0.20752

0.20926

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling all other Variables Better roaming & ISD/STD facili [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 -0.37032 -0.05023

11:58 Monday, May 28, 2012

18

[Adequate [Upselling Array of [Satisfactory by the bundled customer customer offe care res care
0.29761 -0.01594 -0.42892 -0.18880 -0.12259 0.10862

-0.05239 0.12956

0.15262 -0.23386

0.03168 0.13942

0.30917 0.00078

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

-0.06813

0.08411

-0.07489

-0.17873

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling all other Variables

11:58 Monday, May 28, 2012

19

Reasons [Ease of for Overall One Call migrating monthly time tracking & Usage from cost of payment possible Postp owning at the [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.10003 0.29475 -0.18866 0.10392 -0.00204 0.08150 0.00460 0.28920

-0.05550 -0.19413

0.37042 -0.04885

0.40294 -0.14519

0.43644 -0.38342

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.01843

-0.13985

-0.13167

-0.12569

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling all other Variables

11:58 Monday, May 28, 2012

20

[Call [Call Barring tracking & Usage Annoyance [Dissatisfactory impossibl in POST customer care [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.27206 0.15920 1.00000 -0.06071 -0.06071 1.00000

-0.14051 -0.03199

0.11693 0.32799

-0.11910 0.57234

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.26565

-0.10029

0.00191

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling all other Variables [Excessive billing in POSTPAID] [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.11693 -0.11910

11:58 Monday, May 28, 2012

21

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

0.32799 0.57234 -0.10029 0.00191

1.00000 0.34784

0.34784 1.00000

0.25033 -0.15735

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.25033

-0.15735

1.00000

Kaiser's Measure of Sampling Adequacy: Overall MSA = 0.49885451 Reasons for choosing Reasons for Postpaid choosing co Postpaidcon
0.32080411 0.40750995

[Freedom to talk without worry

0.33948331

[Saves [Adequate valuable Better Array of [Satisfactory time from roaming & ISD/STD bundled customer rushi facili offe care res
0.51748407 0.39806003 0.42762533 0.37143078

Kaiser's Measure of Sampling Adequacy: Overall MSA = 0.49885451 [Upselling by the Call customer tracking & Usage care possible
0.57226707 0.71245318

Reasons for migrating from Postp

0.53658109

Overall monthly cost of owning

0.60959377

[Ease of [Call One time [Call Barring payment tracking & Usage Annoyance at the impossibl in POST
0.31473473 0.46644976 0.54252993

Kaiser's Measure of Sampling Adequacy: Overall MSA = 0.49885451 [Excessive [Dissatisfactory billing in customer care POSTPAID]
0.56152535 0.64207490

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

0.56456737 0.37980715

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components Prior Communality Estimates: ONE
Eigenvalues of the Correlation Matrix: Total = 18 Average = 1 Eigenvalue Difference Proportion Cumulative 1 3.77189789 2 2.14284603 3 1.82470141 4 1.72802156 5 1.54132251 6 1.23891657 7 0.88277086 8 0.85248010 9 0.78123495 10 0.66734729 11 0.55023035 12 0.47092989 13 0.38179950 14 0.33266605 15 0.31193394 16 0.25173475 17 0.14791893 18 0.12124741
1.62905185 0.31814463 0.09667985 0.18669905 0.30240593 0.35614571 0.03029076 0.07124515 0.11388767 0.11711693 0.07930046 0.08913039 0.04913346 0.02073211 0.06019920 0.10381582 0.02667152 0.2095 0.1190 0.1014 0.0960 0.0856 0.0688 0.0490 0.0474 0.0434 0.0371 0.0306 0.0262 0.0212 0.0185 0.0173 0.0140 0.0082 0.0067 0.2095 0.3286 0.4300 0.5260 0.6116 0.6804 0.7295 0.7768 0.8202 0.8573 0.8879 0.9140 0.9352 0.9537 0.9711 0.9850 0.9933 1.0000

11:58 Monday, May 28, 2012

22

6 factors will be retained by the MINEIGEN criterion.

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components

11:58 Monday, May 28, 2012

23

Eigenvectors 1 Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry [Saves valuable time from rushi
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 -0.09419

4
0.03485

5
0.21509

6
0.15697

0.46791 -0.01531

Reasons for choosing Postpaidconnection -0.11080 Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 -0.01958 0.03986 -0.16637

0.39698 -0.37079

0.03364

0.30959

0.13227

0.23110 0.18999

0.40035 -0.26322 -0.34499 0.52800 -0.11327

0.14343

0.27615 -0.13072 0.32408

Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7

0.11343 -0.07471

0.36585 -0.21738

-0.12593

0.13096

0.05627

0.53990 -0.05162

0.16338 0.41258

-0.20771 -0.16282

0.31122 -0.07220 -0.03892

[Upselling by the customer care agents luring 0.20229 customers through the attractive packs.] X8

0.34042

0.11740

0.20182 -0.21164

0.03461

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Eigenvectors 1 Call tracking & Usage possible Reasons for migrating from Postp
Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 -0.36422

11:58 Monday, May 28, 2012

24

2
0.20103

6
0.03210

0.02782 -0.10269 -0.20621

0.28140 -0.13271 -0.20442

0.24941 -0.07623

0.22738

Overall monthly cost Overall monthly cost of owning a Postpaid connection expensive.] X11 of owning [Ease of One time payment at the [Call tracking & Usage impossibl [Call Barring Annoyance in POST [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13 [Call Barring Annoyance in POSTPAID.] X14 [Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17

0.35442 -0.17738 -0.03922 -0.01275 0.10337 0.03393 0.31312

0.20050

0.15282

0.42815 -0.10687 -0.42577

0.29167 -0.15791

0.24538 -0.08032

0.01494

0.50026

0.27453 0.24669

0.30145

0.00794 -0.13661

0.21489 -0.17485 0.08727

0.35732 -0.06407 -0.15958 -0.27024

0.40376 0.34067

0.03134

0.12265

0.27312 -0.01462 -0.05471 0.10986

0.15183 -0.21483 -0.21868 -0.17616

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in PREPAID] packs/SMS
X18

-0.02772

0.05822

0.19000

0.12263

0.56192

0.23702

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Factor Pattern

11:58 Monday, May 28, 2012

25

Factor1 Factor2 Factor3 Factor4 Factor5 Factor6 [Excessive billing in POSTPAID]

[Excessive billing in POSTPAID] X16 0.78416 0.68834 0.66164 0.04587 -0.25965 0.22226 0.16567 -0.05298 -0.29020 0.35903 -0.01676 -0.28747 -0.01816 0.24892 -0.21871 -0.06090 0.17009 0.12229

Overall monthly cost Overall monthly cost of owning a Postpaid connection expensive.] X11 of owning [Untimely delivery or no delive [Call tracking & Usage impossibl Reasons for migrating from Postp [Call Barring Annoyance in POST Call tracking & Usage possible Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Dissatisfactory customer care [Upselling by the customer care [Saves valuable time from rushi [Freedom to talk without worry [Adequate Array of bundled offe [Ease of One time payment at the
[Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 [Call tracking & Usage impossible on regular basis in POSTPAID] X13 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 [Call Barring Annoyance in POSTPAID.] X14 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Upselling by the customer care agents luring customers through the attractive packs.] X8 [Saves valuable time from rushing to retail outlets(POSTPAID).] X4

0.56646

-0.23116

0.33147

-0.10558

0.01855

0.55683

0.54651

-0.19427

-0.27614

0.32786

-0.09463

0.25309

0.53317 -0.70736

0.44128 0.29427

0.01072 0.03759

-0.17957 -0.13499

0.26678 -0.25601

-0.19462 0.03573

-0.18292

0.68495

-0.02068

0.04581

0.26704

0.17472

-0.21519

0.58112

-0.50087

0.04422

0.38436

0.14723

0.47911

0.52307

-0.08654

-0.20977

-0.33550

0.09714

0.39288

0.49832

0.15858

0.26530

-0.26275

0.03852

0.07742

0.27811 0.33829 0.19171 0.04967

0.71323 0.54080 0.07601 0.42296

-0.14890 -0.34601 0.70972 0.56282

0.34284 -0.42830 -0.06408 -0.13267

-0.14551 0.15965 0.18186 -0.47391

[Freedom to talk without worry of available -0.03803 credit balance POSTPAID).] X3 [Adequate Array of bundled offers/plans at attractive prices.] X6 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 -0.24458 0.20075

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Factor Pattern

11:58 Monday, May 28, 2012

26

Factor1 Factor2 Factor3 Factor4 Factor5 Factor6 Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili
-0.32312 0.16604 -0.10092 0.48093 -0.26988 0.36073

[Beneficial Talk time [Beneficial Talk time packs/SMS -0.05383 packs & tariff plans available in PREPAID] packs/SMS
X18

0.08523

0.25666

0.16120

0.69763

0.26381

[Satisfactory customer care res

[Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7

-0.40340

-0.23834

0.42041

-0.09491

-0.04832

0.45923

Variance Explained by Each Factor Factor1

3.7718979

Factor2
2.1428460

Factor3
1.8247014

Factor4
1.7280216

Factor5
1.5413225

Factor6
1.2389166

Final Communality Estimates: Total = 12.247706 Reasons for choosing Reasons for Postpaid choosing co Postpaidcon
0.60697546 0.80624687

[Freedom to talk without worry

0.73701306

[Saves [Adequate valuable Better Array of [Satisfactory time from roaming & ISD/STD bundled customer rushi facili offe care res
0.75291637 0.57641712 0.64322616 0.61850893

[Upselling by the Call customer tracking & Usage care possible

0.56872828 0.67340197

Reasons for migrating from Postp

0.59317242

Overall monthly cost of owning

0.63520626

[Ease of [Call One time [Call Barring payment tracking & Usage Annoyance at the impossibl in POST
0.78062653 0.80572544 0.62041131

[Excessive [Dissatisfactory billing in customer care POSTPAID]

0.67663246 0.77739431

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

0.71679905 0.65830397

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Residual Correlations With Uniqueness on the Diagonal

11:58 Monday, May 28, 2012

27

Reasons [Saves for [Freedom valuable choosing Reasons for to talk time Postpaid choosing without from co Postpaidcon worry rushi Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 0.39302 -0.08094 0.03766 -0.02835

-0.08094

0.19375

0.01501

0.00283

0.03766 -0.02835 -0.07285

0.01501 0.00283 -0.05142

0.26299 -0.06440 0.00397

-0.06440 0.24708 0.15842

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl

[Adequate Array of bundled offers/plans at -0.12498 attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13 0.08385

-0.03417 0.04848

-0.01347 -0.15805

-0.00725 -0.06960

-0.07368

0.08888

-0.01413

-0.09097

0.01405

-0.08515

-0.08112

-0.02810

0.17479

-0.04927

0.07709

0.07123

0.13433 0.10568

-0.03114 0.03146

0.03644 -0.06701

-0.01426 -0.04356

-0.08127

0.06897

-0.04531

0.00651

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Residual Correlations With Uniqueness on the Diagonal Better roaming & ISD/STD facili Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 -0.07285

11:58 Monday, May 28, 2012

28

[Adequate [Upselling Array of [Satisfactory by the bundled customer customer offe care res care
-0.12498 0.08385 -0.07368

-0.05142

-0.03417

0.04848

0.08888

0.00397 0.15842 0.42358

-0.01347 -0.00725 -0.12594

-0.15805 -0.06960 -0.20217

-0.01413 -0.09097 -0.15219

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

-0.12594 -0.20217

0.35677 0.05490

0.05490 0.38149

-0.03909 0.02183

-0.15219

-0.03909

0.02183

0.43127

-0.06910

0.00447

0.04204

-0.07069

-0.07614

-0.11260

-0.02049

-0.11883

-0.00100 -0.00329

0.02568 -0.12964

0.01610 0.09810

0.01937 -0.10069

0.05413

-0.00956

-0.08530

0.02662

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Residual Correlations With Uniqueness on the Diagonal

11:58 Monday, May 28, 2012

29

Reasons [Ease of for Overall One Call migrating monthly time tracking & Usage from cost of payment possible Postp owning at the Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 0.01405 0.17479 0.13433 0.10568

-0.08515

-0.04927

-0.03114

0.03146

-0.08112 -0.02810 -0.06910

0.07709 0.07123 -0.07614

0.03644 -0.01426 -0.00100

-0.06701 -0.04356 -0.00329

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

0.00447 0.04204

-0.11260 -0.02049

0.02568 0.01610

-0.12964 0.09810

-0.07069

-0.11883

0.01937

-0.10069

0.32660

0.09193

0.08549

0.03061

0.09193

0.40683

-0.07203

0.04707

0.08549 0.03061

-0.07203 0.04707

0.36479 -0.00589

-0.00589 0.21937

-0.03321

-0.05936

-0.09260

0.03639

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Residual Correlations With Uniqueness on the Diagonal

11:58 Monday, May 28, 2012

30

[Call [Call Barring tracking & Usage Annoyance [Dissatisfactory impossibl in POST customer care Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 -0.08127 -0.09870 -0.06161

0.06897

-0.06223

-0.02152

-0.04531 0.00651 0.05413

-0.01987 -0.03748 0.05545

-0.12352 0.03145 0.00443

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

-0.00956 -0.08530

0.18806 0.04736

-0.01206 0.02520

0.02662

-0.09003

-0.13427

-0.03321

0.05863

0.04393

-0.05936

-0.03251

0.00161

-0.09260 0.03639

-0.04047 -0.05914

-0.02395 0.10704

0.19427

0.06425

-0.00280

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Residual Correlations With Uniqueness on the Diagonal [Excessive billing in POSTPAID] Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 0.01386

11:58 Monday, May 28, 2012

31

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

-0.03346 -0.12922

0.01210

-0.06163

-0.08237

0.02500 -0.04351 -0.05650

-0.10425 0.03152 0.03728

0.02677 -0.09595 0.01553

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

-0.01198 0.07802

0.06579 0.11044

-0.06951 -0.10167

-0.03135

-0.09716

-0.01351

0.09517

0.02793

0.07398

-0.01407

-0.07687

0.00048

0.00957 -0.04821

-0.08085 0.04233

-0.12286 0.02476

-0.09332

-0.05871

-0.04592

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Residual Correlations With Uniqueness on the Diagonal

11:58 Monday, May 28, 2012

32

Reasons [Saves for [Freedom valuable choosing Reasons for to talk time Postpaid choosing without from co Postpaidcon worry rushi [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 -0.09870 -0.06161 -0.06223 -0.02152 -0.01987 -0.12352 -0.03748 0.03145

0.01386 -0.03346

0.01210 -0.06163

0.02500 -0.10425

-0.04351 0.03152

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

-0.12922

-0.08237

0.02677

-0.09595

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Residual Correlations With Uniqueness on the Diagonal Better roaming & ISD/STD facili [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.05545 0.00443

11:58 Monday, May 28, 2012

33

[Adequate [Upselling Array of [Satisfactory by the bundled customer customer offe care res care
0.18806 -0.01206 0.04736 0.02520 -0.09003 -0.13427

-0.05650 0.03728

-0.01198 0.06579

0.07802 0.11044

-0.03135 -0.09716

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.01553

-0.06951

-0.10167

-0.01351

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Residual Correlations With Uniqueness on the Diagonal

11:58 Monday, May 28, 2012

34

Reasons [Ease of for Overall One Call migrating monthly time tracking & Usage from cost of payment possible Postp owning at the [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.05863 0.04393 -0.03251 0.00161 -0.04047 -0.02395 -0.05914 0.10704

0.09517 0.02793

-0.01407 -0.07687

0.00957 -0.08085

-0.04821 0.04233

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.07398

0.00048

-0.12286

0.02476

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Residual Correlations With Uniqueness on the Diagonal

11:58 Monday, May 28, 2012

35

[Call [Call Barring tracking & Usage Annoyance [Dissatisfactory impossibl in POST customer care [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.06425 -0.00280 0.37959 -0.09298 -0.09298 0.32337

-0.09332 -0.05871

-0.03163 0.02172

-0.04261 0.00041

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

-0.04592

-0.07891

0.13134

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Residual Correlations With Uniqueness on the Diagonal [Excessive billing in POSTPAID] [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 -0.03163 -0.04261

11:58 Monday, May 28, 2012

36

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

0.02172 0.00041 -0.07891 0.13134

0.22261 0.04125

0.04125 0.28320

0.02864 0.07882

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.02864

0.07882

0.34170

Root Mean Square Off-Diagonal Residuals: Overall = 0.07215548 Reasons for choosing Reasons for Postpaid choosing co Postpaidcon
0.09083741 0.05546934

[Freedom to talk without worry

0.06835135

[Saves [Adequate valuable Better Array of [Satisfactory time from roaming & ISD/STD bundled customer rushi facili offe care res
0.06217661 0.08891182 0.08134811 0.08891942

Root Mean Square Off-Diagonal Residuals: Overall = 0.07215548 [Upselling by the Call customer tracking & Usage care possible
0.08190773 0.06176549

Reasons for migrating from Postp

0.07804836

Overall monthly cost of owning

0.06272261

[Ease of [Call One time [Call Barring payment tracking & Usage Annoyance at the impossibl in POST
0.06830766 0.05810192 0.07448142

Root Mean Square Off-Diagonal Residuals: Overall = 0.07215548 [Excessive [Dissatisfactory billing in customer care POSTPAID]
0.06903437 0.04788420

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

0.06461906 0.07776106

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling Factors

11:58 Monday, May 28, 2012

37

Reasons [Saves for [Freedom valuable choosing Reasons for to talk time Postpaid choosing without from co Postpaidcon worry rushi Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 1.00000 -0.29332 0.11714 -0.09097

-0.29332

1.00000

0.06648

0.01294

0.11714 -0.09097 -0.17854

0.06648 0.01294 -0.17950

1.00000 -0.25263 0.01189

-0.25263 1.00000 0.48969

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl

[Adequate Array of bundled offers/plans at -0.33377 attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13 0.21655

-0.12997 0.17833

-0.04398 -0.49898

-0.02442 -0.22669

-0.17897

0.30746

-0.04194

-0.27867

0.03923

-0.33848

-0.27678

-0.09893

0.43711

-0.17549

0.23568

0.22467

0.35477 0.35990

-0.11715 0.15257

0.11764 -0.27900

-0.04748 -0.18711

-0.29412

0.35551

-0.20045

0.02970

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling Factors Better roaming & ISD/STD facili Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 -0.17854

11:58 Monday, May 28, 2012

38

[Adequate [Upselling Array of [Satisfactory by the bundled customer customer offe care res care
-0.33377 0.21655 -0.17897

-0.17950

-0.12997

0.17833

0.30746

0.01189 0.48969 1.00000

-0.04398 -0.02442 -0.32397

-0.49898 -0.22669 -0.50292

-0.04194 -0.27867 -0.35608

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

-0.32397 -0.50292

1.00000 0.14881

0.14881 1.00000

-0.09966 0.05382

-0.35608

-0.09966

0.05382

1.00000

-0.18578

0.01308

0.11911

-0.18836

-0.18341

-0.29555

-0.05200

-0.28370

-0.00256 -0.01078

0.07117 -0.46338

0.04317 0.33912

0.04884 -0.32736

0.18870

-0.03630

-0.31334

0.09196

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling Factors

11:58 Monday, May 28, 2012

39

Reasons [Ease of for Overall One Call migrating monthly time tracking & Usage from cost of payment possible Postp owning at the Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 0.03923 0.43711 0.35477 0.35990

-0.33848

-0.17549

-0.11715

0.15257

-0.27678 -0.09893 -0.18578

0.23568 0.22467 -0.18341

0.11764 -0.04748 -0.00256

-0.27900 -0.18711 -0.01078

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

0.01308 0.11911

-0.29555 -0.05200

0.07117 0.04317

-0.46338 0.33912

-0.18836

-0.28370

0.04884

-0.32736

1.00000

0.25220

0.24768

0.11437

0.25220

1.00000

-0.18697

0.15757

0.24768 0.11437

-0.18697 0.15757

1.00000 -0.02082

-0.02082 1.00000

-0.13183

-0.21116

-0.34782

0.17626

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling Factors

11:58 Monday, May 28, 2012

40

[Call [Call Barring tracking & Usage Annoyance [Dissatisfactory impossibl in POST customer care Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 -0.29412 -0.25554 -0.17282

0.35551

-0.22947

-0.08598

-0.20045 0.02970 0.18870

-0.06287 -0.12238 0.13828

-0.42356 0.11126 0.01198

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

-0.03630 -0.31334

0.51103 0.12445

-0.03552 0.07176

0.09196

-0.22251

-0.35954

-0.13183

0.16651

0.13518

-0.21116

-0.08272

0.00444

-0.34782 0.17626

-0.10876 -0.20493

-0.06972 0.40190

1.00000

0.23661

-0.01115

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling Factors [Excessive billing in POSTPAID] Reasons for choosing Postpaid co Reasons for choosing Postpaidcon [Freedom to talk without worry
Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 [Freedom to talk without worry of available credit balance POSTPAID).] X3 0.04686

11:58 Monday, May 28, 2012

41

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

-0.10030 -0.35261

0.05829

-0.26310

-0.32013

0.10332 -0.18551 -0.18398

-0.38200 0.11915 0.10764

0.08929 -0.33022 0.04081

[Saves valuable time [Saves valuable time from rushing to retail outlets(POSTPAID).] X4 from rushi Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili [Adequate Array of bundled offe [Satisfactory customer care res [Upselling by the customer care Call tracking & Usage possible Reasons for migrating from Postp Overall monthly cost of owning [Ease of One time payment at the [Call tracking & Usage impossibl
[Adequate Array of bundled offers/plans at attractive prices.] X6 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 [Upselling by the customer care agents luring customers through the attractive packs.] X8 Call tracking & Usage possible on regular basis in POSTPAID.] X9 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 Overall monthly cost of owning a Postpaid connection expensive.] X11 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Call tracking & Usage impossible on regular basis in POSTPAID] X13

-0.04251 0.26773

0.20696 0.33599

-0.19909 -0.28159

-0.10119

-0.27802

-0.03518

0.35297

0.09185

0.22144

-0.04676

-0.22648

0.00129

0.03357 -0.21816

-0.25155 0.16981

-0.34798 0.09042

-0.44873

-0.25029

-0.17824

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling Factors

11:58 Monday, May 28, 2012

42

Reasons [Saves for [Freedom valuable choosing Reasons for to talk time Postpaid choosing without from co Postpaidcon worry rushi [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 -0.25554 -0.17282 -0.22947 -0.08598 -0.06287 -0.42356 -0.12238 0.11126

0.04686 -0.10030

0.05829 -0.26310

0.10332 -0.38200

-0.18551 0.11915

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

-0.35261

-0.32013

0.08929

-0.33022

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling Factors Better roaming & ISD/STD facili [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.13828 0.01198

11:58 Monday, May 28, 2012

43

[Adequate [Upselling Array of [Satisfactory by the bundled customer customer offe care res care
0.51103 -0.03552 0.12445 0.07176 -0.22251 -0.35954

-0.18398 0.10764

-0.04251 0.20696

0.26773 0.33599

-0.10119 -0.27802

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.04081

-0.19909

-0.28159

-0.03518

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling Factors

11:58 Monday, May 28, 2012

44

Reasons [Ease of for Overall One Call migrating monthly time tracking & Usage from cost of payment possible Postp owning at the [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.16651 0.13518 -0.08272 0.00444 -0.10876 -0.06972 -0.20493 0.40190

0.35297 0.09185

-0.04676 -0.22648

0.03357 -0.25155

-0.21816 0.16981

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.22144

0.00129

-0.34798

0.09042

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling Factors

11:58 Monday, May 28, 2012

45

[Call [Call Barring tracking & Usage Annoyance [Dissatisfactory impossibl in POST customer care [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 0.23661 -0.01115 1.00000 -0.26540 -0.26540 1.00000

-0.44873 -0.25029

-0.10880 0.06625

-0.15881 0.00135

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

-0.17824

-0.21911

0.39512

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components
Partial Correlations Controlling Factors [Excessive billing in POSTPAID] [Call Barring [Call Barring Annoyance in POSTPAID.] Annoyance in POST X14 [Dissatisfactory customer care [Excessive billing in POSTPAID] [Untimely delivery or no delive
[Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Excessive billing in POSTPAID] X16 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 -0.10880 -0.15881

11:58 Monday, May 28, 2012

46

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

0.06625 0.00135 -0.21911 0.39512

1.00000 0.16428

0.16428 1.00000

0.10384 0.25338

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in packs/SMS
PREPAID] X18

0.10384

0.25338

1.00000

Root Mean Square Off-Diagonal Partials: Overall = 0.22471370 Reasons for choosing Reasons for Postpaid choosing co Postpaidcon
0.25396769 0.21827877

[Freedom to talk without worry

0.23598692

[Saves [Adequate valuable Better Array of [Satisfactory time from roaming & ISD/STD bundled customer rushi facili offe care res
0.20652943 0.23750736 0.23303373 0.26273202

Root Mean Square Off-Diagonal Partials: Overall = 0.22471370 [Upselling by the Call customer tracking & Usage care possible
0.22322864 0.19857251

Reasons for migrating from Postp

0.21149032

Overall monthly cost of owning

0.18548864

[Ease of [Call One time [Call Barring payment tracking & Usage Annoyance at the impossibl in POST
0.24972903 0.23805766 0.21160716

Root Mean Square Off-Diagonal Partials: Overall = 0.22471370 [Excessive [Dissatisfactory billing in customer care POSTPAID]
0.21712790 0.19096477

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

0.21612562 0.23699821

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components

11:58 Monday, May 28, 2012

47

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components

11:58 Monday, May 28, 2012

48

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components

11:58 Monday, May 28, 2012

49

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components

11:58 Monday, May 28, 2012

50

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components

11:58 Monday, May 28, 2012

51

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components

11:58 Monday, May 28, 2012

52

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components

11:58 Monday, May 28, 2012

53

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components

11:58 Monday, May 28, 2012

54

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components

11:58 Monday, May 28, 2012

55

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Initial Factor Method: Principal Components

11:58 Monday, May 28, 2012

56

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax
Orthogonal Transformation Matrix 1 1 2 3 4 5 6
0.80712 -0.31454 -0.05913

11:58 Monday, May 28, 2012

57

0.48912 -0.20372 -0.14196 0.63358 0.02814 0.20370 0.57820

0.10315 -0.19242 0.29391 -0.19351 0.81535 0.41719

0.11602 -0.37870 0.88374 -0.04868 0.60562

0.26823 -0.21817

0.03693 -0.30940 0.41218 -0.10761 0.80261

0.29838 -0.54900 -0.24763 0.29180 0.09768 0.24744

0.36465 -0.25872

Rotated Factor Pattern Factor1 Factor2 Factor3 Factor4 Factor5 Factor6 Overall monthly cost Overall monthly cost of owning a Postpaid connection expensive.] X11 of owning [Excessive billing in POSTPAID] Reasons for migrating from Postp [Call tracking & Usage impossibl Call tracking & Usage possible [Dissatisfactory customer care [Untimely delivery or no delive [Upselling by the customer care [Freedom to talk without worry [Call Barring Annoyance in POST
[Excessive billing in POSTPAID] X16 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 [Call tracking & Usage impossible on regular basis in POSTPAID] X13 Call tracking & Usage possible on regular basis in POSTPAID.] X9 [Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 [Upselling by the customer care agents luring customers through the attractive packs.] X8 0.75979 0.68180 0.65209 0.05430 0.34297 0.14160 -0.23362 0.17554 0.19286 -0.01419 -0.19821 -0.06632 0.00946 0.25098 -0.31825 0.01061 -0.24865 -0.07089

0.65001

0.20718

-0.08414

-0.12018

0.12044

0.55160

-0.76788

0.01501

0.16134

0.12088

-0.07558

0.19283

0.09926

0.80276

-0.07936

0.10965

-0.03857

-0.05054

0.37459

0.65100

-0.29281

0.07062

-0.23544

-0.08076

0.15498

0.60249

0.34892

0.01431

0.20781

-0.12876

[Freedom to talk without worry of available -0.34310 credit balance POSTPAID).] X3 [Call Barring Annoyance in POSTPAID.] X14 0.26554

0.53718 0.41438

-0.02082 -0.29040

-0.18813 0.27475

0.30583 0.34712

0.44875 -0.31286

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax
Rotated Factor Pattern

11:58 Monday, May 28, 2012

58

Factor1 Factor2 Factor3 Factor4 Factor5 Factor6 [Adequate Array of bundled offe
[Adequate Array of bundled offers/plans at attractive prices.] X6 -0.03789 -0.15333 -0.09792 0.02279 0.78577 0.66905 0.10974 0.12478 0.04584 -0.25362 -0.02505 0.15770

Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili Reasons for choosing Postpaidcon Reasons for choosing Postpaid co
Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1

-0.15735

0.04255

0.08443

0.84055

-0.13782

-0.21688

-0.21891

0.20438

0.19198

0.65304

0.23213

-0.00866

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in PREPAID] packs/SMS
X18

0.24295

-0.35750

0.09309

0.47057

0.45401

0.18773

[Saves valuable time from rushi [Ease of One time payment at the [Satisfactory customer care res

[Saves valuable time from rushing to retail outlets(POSTPAID).] X4 [Ease of One time payment at the end of the month either online or visiting an ARC in POSTPAID] X12 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7

-0.04726 0.09449

0.06420 0.04533

-0.12887 0.43127

0.04153 -0.44052

0.84471 0.46888

0.12123 -0.41200

-0.18135

-0.24439

0.12413

-0.09694

0.08888

0.70227

Variance Explained by Each Factor Factor1

3.0425969

Factor2
2.3226617

Factor3
1.7899619

Factor4
1.7882457

Factor5
1.7854175

Factor6
1.5188222

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax
Final Communality Estimates: Total = 12.247706 Reasons for choosing Reasons for Postpaid choosing co Postpaidcon
0.60697546 0.80624687

11:58 Monday, May 28, 2012

59

[Freedom to talk without worry

0.73701306

[Saves [Adequate valuable Better Array of [Satisfactory time from roaming & ISD/STD bundled customer rushi facili offe care res
0.75291637 0.57641712 0.64322616 0.61850893

[Upselling by the Call customer tracking & Usage care possible

0.56872828 0.67340197

Reasons for migrating from Postp

0.59317242

Overall monthly cost of owning

0.63520626

[Ease of [Call One time [Call Barring payment tracking & Usage Annoyance at the impossibl in POST
0.78062653 0.80572544 0.62041131

[Excessive [Dissatisfactory billing in customer care POSTPAID]

0.67663246 0.77739431

[Untimely delivery [Beneficial or no Talk time delive packs/SMS

0.71679905 0.65830397

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax Scoring Coefficients Estimated by Regression
Squared Multiple Correlations of the Variables with Each Factor Factor1
1.0000000

11:58 Monday, May 28, 2012

60

Factor2
1.0000000

Factor3
1.0000000

Factor4
1.0000000

Factor5
1.0000000

Factor6
1.0000000

Standardized Scoring Coefficients Factor1 Factor2 Factor3 Factor4 Factor5 Factor6 Overall monthly cost Overall monthly cost of owning a Postpaid connection expensive.] X11 of owning [Excessive billing in POSTPAID] Reasons for migrating from Postp [Call tracking & Usage impossibl Call tracking & Usage possible [Dissatisfactory customer care [Untimely delivery or no delive [Upselling by the customer care [Freedom to talk without worry [Call Barring Annoyance in POST [Adequate Array of bundled offe
[Excessive billing in POSTPAID] X16 Reasons for migrating from Postpaid to Prepaid[Calls rates & tariff plans costlier in POSTPAID (With Free minutes & free SMS Packs) ] X10 [Call tracking & Usage impossible on regular basis in POSTPAID] X13 Call tracking & Usage possible on regular basis in POSTPAID.] X9 [Dissatisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X15 [Untimely delivery or no delivery of bills even on demand/requests in POSTPAID] X17 [Upselling by the customer care agents luring customers through the attractive packs.] X8 0.27277 0.19356 0.24659 -0.06146 0.07414 0.02144 -0.07982 0.14691 0.16788 0.06337 -0.08669 0.01239 -0.00978 0.11730 -0.20624 0.07203 -0.10874 0.03839

0.26275

0.06085

0.02274

0.02167

0.01832

0.44610

-0.25788

0.10691

0.04780

0.01195

-0.04100

0.08329

-0.04609

0.36909

-0.01563

0.04375

-0.06831

0.03245

0.06020

0.27087

-0.12051

0.05346

-0.17126

0.02579

0.00517

0.26386

0.22182

-0.01261

0.07731

-0.03299

[Freedom to talk without worry of available -0.17434 credit balance POSTPAID).] X3 [Call Barring Annoyance in POSTPAID.] X14 [Adequate Array of bundled offers/plans at attractive prices.] X6 0.02690 0.05765 0.01712

0.31226 0.11208 -0.02630 0.06949

-0.00766 -0.15974 0.44585 0.38818

-0.13108 0.14938 0.05351 0.06449

0.13174 0.18804 0.01363 -0.16838

0.29032 -0.17715 0.00776 0.14484

Better Better roaming & ISD/STD roaming & ISD/STD facilitiesPOSTPAID)] X5 facili

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax
Standardized Scoring Coefficients

11:58 Monday, May 28, 2012

61

Factor1 Factor2 Factor3 Factor4 Factor5 Factor6 Reasons for choosing Postpaidcon Reasons for choosing Postpaid co
Reasons for choosing Postpaidconnection Overall cost in a month of owning a Postpaid connection is cheaper (Rental +Usage)] X2 Reasons for choosing Postpaid connection.[Calls rates & tariff plans attractive (With Free minutes & free SMS Packs)] X1 0.00083 0.00531 0.02529 0.46197 -0.07700 -0.09539

-0.03906

0.09136

0.08910

0.35106

0.11560

0.02909

[Beneficial Talk time [Beneficial Talk time packs/SMS packs & tariff plans available in PREPAID] packs/SMS
X18

0.18987

-0.22586

0.05038

0.31898

0.25981

0.14707

[Saves valuable time from rushi [Ease of One time payment at the [Satisfactory customer care res

[Saves valuable time from rushing to retail outlets(POSTPAID).] X4

-0.03838

-0.01152 -0.01392

-0.09269 0.23527

0.02018 -0.28941

0.47784 0.27681

0.04247 -0.31654

[Ease of One time payment at the end of the -0.02798 month either online or visiting an ARC in POSTPAID] X12 [Satisfactory customer care response (Appologies/Time taken to respond/Efficiency)] X7 0.01912

-0.05089

0.07680

-0.01753

0.03328

0.45609

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax

11:58 Monday, May 28, 2012

62

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax

11:58 Monday, May 28, 2012

63

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax

11:58 Monday, May 28, 2012

64

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax

11:58 Monday, May 28, 2012

65

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax

11:58 Monday, May 28, 2012

66

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax

11:58 Monday, May 28, 2012

67

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax

11:58 Monday, May 28, 2012

68

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax

11:58 Monday, May 28, 2012

69

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax

11:58 Monday, May 28, 2012

70

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM

Factor Analysis Results

The FACTOR Procedure Rotation Method: Varimax

11:58 Monday, May 28, 2012

71

Generated by the SAS System ('Local', W32_VSPRO) on May 28, 2012 at 11:59:42 AM