Project Report

On

MARKET RESEARCH AND BRAND COMPARISON
WITH

SUBMITTED BY: ER. AAKASH KUMAR SINHA ROLL NO. 212 PGDM 2011-2013 ITM BUSINESS SCHOOL, NAVI MUMBAI

DECLARATION
I, Aakash kumar Sinha hereby declare that the report on “summer training” entitled “Market Strategy, Research and Brand comparison study for various economic dailies” is a result of my own work and indebtedness to work in publications, if any have been duly acknowledged.

Place: Delhi Date: 16th May, 2012

Signature Aakash Kumar Sinha

ACKNOWLEDGEMENT
During the perseverance of this project, I was supported by different people, whose names if not mentioned would be inconsiderate on part. First of all I would like to thanks, BUSINESS STANDARD LIMITED for an opportunity to undergo my summer training in Delhi.

I would like to extend my sincere gratitude and appreciation to the industry guide Mr. Sanaulla Khan, Mr. Nikhil Srivastava and Mr. Jai Kishore who supported me and initiated me into the study of “Market Research and Brand comparison study for various economic dailies”. It has indeed been a great experience working under them. During the course of the project for their invaluable advice and guidance provided throughout this project. I would also like to thank my mentor/faculty guide Mrs. Vidya Iyer for his constant support throughout the duration of the project. I would also like to give my sincere gratitude to all my friends for supporting me throughout the completion of my project.

I have also get to know how it can be measured. . During my project I came to know different aspect of people perception on financial newspaper and their awareness. I got a truly rewarding chance to get best feel and experience of the real world economic environment in the best possible manner. A great knowledge comes from better theoretical knowledge and a good experience. During the training period I had studied how attitude of consumer perception regarding financial newspaper and how they feel and what they want in daily financial newspaper. This exercise enables to get practical exposure to realities of corporate world in action and practice. I had undergone a research project on “Brand comparison study for various economic dailies”. For this practical training .PREFACE Summer project is part of academic requirement incorporated in the curriculum of PGDM Program.

insightful views on significant issues and comprehensive coverage of the stock market. All the business newspapers in India (Economic Times. Business Line. There was a huge growth in the sales of the business newspapers for the past few years. more in-depth information and analysis. According to the recent study by Federation of Indian Chambers of Commerce and Industry (FICCI). The large readership for these business newspapers transcends from the rapidly growing corporate sector. Mint and Financial Chronicle) are working strategically to increase their sales. They have managed to hold the attention and fidelity of more than 9. This Summer Internship Program is also designed with a view to study about the market regarding the personal sale of the Business Standard products and also looking for subscriptions and promoting the product and also creating awareness about business newspapers among different sectors. Financial Times. but also the new vitality of our economy. few papers like Business standard have tied up with Financial Times of London.000 readers (both individual and corporate across the nation). Business newspapers focused mainly on business news. .EXECUTIVE SUMMARY India is one of the few countries in the world to have many business newspapers. 00. Business Standard. Business newspapers have the ability to carry the message in greater detail and clarity.80 million in foreign investment in the last three years. The Indian print media industry netted $90. this growth would outperform the general economy each year till 2011. Business newspapers are re-inventing themselves to protect their turf in a fiercely competitive multi-media environment. it also illustrates the growing interest that the general public now evinces in economic matters which reflect the growing importance of business and economy in our national discourse. which not only reflects the vitality and vibrancy of the media. They are using different strategies to attract the customers of different sectors. which helps companies and their business.

To build this gap between readership and literacy and also to remain competitive the publications have kept their prices low and depended entirely on advertisers to subsidize the reader and to increase the sales.The aim is to create an in-depth awareness of the brand Business Standard among the various segments of readers. Newspapers reach only 35 per cent of our adult population even though the adult literacy is about 65 per cent. Business Line and Financial Times. . There is a huge scope of growth for Business newspapers in coming years as only a paltry 0. in comparison to other business dailies like Economic Times.1% of the population is reading business newspapers at present.

T.INTRODUCTION Type: Privately Held Industry Type: Print media (Newspapers) Owner: Kodak Mahindra Group Headquarters: Bombay.N.Ninan (Chairman) . India Founder: Ananda Publishers Founded: 1975 Editor: Sanjaya Baru Key People: Mr.

Bangalore. Kolkata. Hyderabad. top notch. The main English edition comes out from 12 centers . It is published in three languages (English.and reaches readers in over 1. Lucknow.N.000 copies.000 towns and cities across the country. Its Hindi edition sells 53.Mumbai. as well as for its stimulating page of analysis and editorial comment. stretching from Mumbai in the west. it comes out from seven centers. The paper has a reputation for reliable reporting and responsible journalism.  T. which is founded on the editorial principles of integrity. In January 2010. It was started in 1975 by the Anand Bazar group in what was then Calcutta. Chandigarh. In 2006. he was succeeded as the editor by Sanjay Baru.business-standard. and Kochi .com No of Employees: 610 EMPLOYEES Circulation: 217000   Business Standard is a financial newspaper from Business Standard Ltd (BSL).NINAN was the editor from 1993 to 2009. mostly to the business and policy-making elite. business daily. Chennai. Ninan became the chairman and editorial director of the company. The Hindi paper is launched in February 2008. after which it began a phase of rapid expansion with the launch of new editions.      Business Standard sells 210. accuracy and trust.Web site: www. respected.   Business Standard is a serious. Pune.000 copies daily in English. the paper was hived off as a separate company in 1996. the paper started its Sunday edition. which is now published from four centers. Bhubaneswar. New Delhi. Hindi and Gujarati) from 14 centers in India. . and then bought by Mumbai-based financial investors led by the Kotak Mahindra Bank. and running across the Hindi heartland to Kolkata in the east. non frivolous. Mr. Ahmadabad. AC Nielsen's survey of the upper middle and rich market in India places Business Standard next to The Economic Times in total readership.

In an information-cum-trading website for those interested in the stock market. Asian Management Review. In January 2010. it launched smart investor. Indian Management.   Apart from a business newspaper. BSL publishes several periodicals. a quarterly publication. . including BS Motoring. It is regarded as the India‟s most credible and second largest business daily.

A year and a half later. with the numbers increasing periodically. Poland. This represents an increase of 8. This industry is projected to grow from its present size to around US$ 5. or weekly news from Italy. In India newspaper publication began in Calcutta in the 1780's and by 1800 there were several dozen publications in English.8 per cent over the past five years.3 per cent in 2009. Germany. In 1780 another man named James Augustus Hickey published a newspaper with the name of Bengal Gazette/General Calcutta Adviser. Courante. 290 cr. Worldwide newspaper circulation has risen to 540 million copies a day in 2008 despite a downturn in the global economy.9. in the early seventeenth century. . The size of that paper was 12"x8" with only 4 pages. The Display advertising component of the Newspaper market in India for calendar year 2007 was valued at Rs. Bohemia.INDUSTRY PROFILE The first newspaper however was said to be the Strasbourg Relation. Indian newspaper industry Indian News Paper industry is worth of US$ 2. France and the Low Country‟s was published in England by an "N. Now.04 billion by 2011. English Newspapers in Indian subcontinent A British man William Bolts in 1766 offered the first ever paper to his fellow countrymen in Calcutta and helped them establish a printing press.B.85 billion. Hungary. The first English-language newspaper was published in Amsterdam in 1620. the progress has been so much that every major newspaper from India has an internet edition. Global circulation of newspaper was increased by 1.

nic. fortnightly and monthly magazines in the country which cover a whole range of national as well as international issues in depth. Now the figure has increased to approximately5. Current Publishing Scenario: Registrar of Newspapers for India    55.2003) Around 7. driven both by expanding literacy and improved living standards. These enormous numbers.156 submit annual returns with circulation 142 Million • • • Newspapers and Periodicals each have circulation of 70m Languages Registered in 101 languages Mostly Hindi and English  Details from http://rni. National Readership Survey (NRS) says. There is also a good range of weekly.780 newspapers and periodicals registered (31.In India the print and the electronic media are both very active. Each week. represent a chain of growth. 525 newspapers.3. English and all vernacular languages. the Survey suggests. the print news media reaches 242 million readers.049K #1 English magazine India Today 453K Multiple edition circulation .in/ Current Publishing Scenario: Registrar of Newspapers for India  Single edition circulations • • • • Hindu 937K Hindustan Times 909K Anand Bazar Patrika 877K Times of India 844K (Three of these are in English)  60 publications have a circulation over 100K • •  #1Hindi magazine Saras Salil 1. there were approximately 4000 newspapers being published in the country. The publications in the country are in Hindi. It was reported that in 1993.

152K Malyalam Manorama 1. . newspapers reach 153 Million and magazines 84 Million.273K Dainik Jagaran 1.• • •   Times of India 2.273K The Indian Newspaper Society has 705 registered papers with a circulation of 47 Million The Association of Indian Magazines has 85 magazines with a circulation of 8 Million Daily Weekly Fortnightly Monthly Others 415 106 33 133 18 31 m 8m 3m 5m - Readership vs. 25 magazines 39M Languages 173 with 190 M readers  Removing overlaps. 40 magazines 30M Hindi 55: 30 dailies 73M. the print media reaches 176 Million Indians. Circulation    251 magazines and 147 publications are registered with ABC Each copy gets read by multiple readers and therefore readership is more important than circulation The Indian Readership Survey (IRS 2003) covered 291 publications with a total readership of 354 Million    English 63: 23 dailies 22M.

Major Players: Newspapers       Times of India Hindustan Times The Hindu Indian Express Malyalam Manorama ABP Publications        Living Media Delhi Press Cyber Media Outlook Business India group Magna Publishing 80% of the market is controlled by these 12 publishers .

904 1.627 2.651 8.127 595 6. Readership of magazines by type Magazine Type General Interest Sports Business Women Men Health Children News IT/computers Auto Home Interiors Travel Lifestyle Readership („000s) 42.685 15.135 33.520 748 470 937 803 Source: NRS’02 .704 12.

9 6.6 6.2 100 Source: NRS’04 . Print Ad share –by language Magazine Type LANGUAGE English Hindi Tamil Marathi Malayalam Telugu Kannada Bengali Urdu Punjabi Oriya Total Readership (‘000s) 2004 (percentage) 34 23.4 4.7 10.4 O.5 7.1 1.8 2.9 0.

Top players: Business Newspapers: · Financial Express · Business line · HT Mint. · The Economic Times. · Business Standard .

lifestyle and business categories. BS Motoring and Indian Management. Titles include Indian and Asian Economy. It also sources news from agencies such as Reuters.COMPANY PROFILE Business Standard is one of the oldest newspaper publishers in India.764 (IRS 2007).000 and daily circulation of 217. Activities Newspaper Publishing   The company publishes Business Standard newspaper. which has a daily readership of approximately 120. the second largest English business newspaper by circulation. to enhance market penetration in Saurashtra and Kutch. Kolkata and Ahmadabad). It recently launched a Hindi version of Business Standard in Delhi and Mumbai.com.  Periodicals Publishing     Business Standard publishes a variety of periodicals in the automotive. It has a partnership with the Financial Times for content syndication. The majority of periodicals are published on a monthly basis. The newspaper also has a website which offers both free and subscription content. The newspaper is published six days a week and has a strong market presence in India‟s four major business centers (Mumbai. The company has a content sharing Agreement with Profit.000 copies per month (2007). The site has a section for regional business news. which offers business news about stock markets. economy and management categories. Bloomberg and PTI. It publishes Business Standard. Delhi. a Gujarati evening paper.  . investment and the economy from Business Standard. an NDTV business channel and provides content for UTV‟s business news channel. the newspaper signed a distribution agreement with Aajkaal. The company is also involved in magazine publication in the automobile. BS Motoring has total circulation of 80. In 2007. companies. Online Activities  Business Standard recently launched a Hindi news website called BShindi.

Major departments in BS           Editorial Administration Production Scheduling Market Development Advertising Web Services Finance Systems Human Resource .

Nikhil Srivastava Inst. Vijay Kadu Vice President Mr. head Executives CCP . Sanaulla Khan City head Mr.Organisation Structure: Market Development Dept. Mrs Akila Urunkar President Mr. Asim jafar khan Branch Manager Mr.

On the top of the page. a different section called Money and Markets comes which contains all the news related to currency. Tenth and Eleventh page generally consist of Issues & Insights and Opinion respectively. to give the detailed news of each and every factor. Second and third pages consist of the news related to the Economy. On left side of the whole page there are certain columns like In Brief. The journalism practiced by Business Standard lays equal stress on quality. which indicates the volume number. . The newspaper believes in free. 4. After this section a different supplement comes named Accent South. fair and independent journalism and strives to inculcate these values in its editorial staff. There is a separate page for International news and State news. 2.(This name varies city to city like in Mumbai and Gujarat it is named as Accent West) 10. one magazine named “Open Sky” comes which gives complete information about aviation industries. Supplements like Smart Investor (weekly). 3. On every first Friday of the month. 8. credibility and accuracy. daily stock market fluctuation and also about the commodity market. some supplement comes along with the newspaper. The Strategist (weekly). This section is completely made for money and markets only. 5. Next is the back page. First page consist of the headlines. and Weekender. news of the last day. 7. there is a line.PRODUCT PROFILE Business Standard is the country's most respected business daily. 6. Below that line there is the header “Business Standard” in association with Financial Times of London. Market watch and opinion poll. After back page. 9. publishing centers from where this newspaper is being printed. On the bottom right corner of the page there is a sole add generally. 1. 11. being the first choice of serious business readers. Apart from the daily newspaper.

Friday and Wednesday SME World and Ancillary BS Motoring Tuesday Saturday Trading calls. stock and sector Smart Investor analysis Fresh look at news and people News on Digital World Take Two Digital Consumer Tuesday – Friday Tuesday – Friday Monday . The Strategist and Business Education Thursday Training Avenues SME Business Automobile Segment Brand Strategies Brand World Monday.Consumer Advertising Management Education International Business Technology Business Law Daily Tuesday.Friday Monday Monday Activation. Tax Laws etc Marketing.CONTENT EDITORIAL CONTENT PROPERTY FREQUENCY International News Lifestyle and Gizmos Company Laws.

they are giving the trend in price and volume. profitability. THE SMART INVESTOR    The Smart Investor an entire section packed with extensive market news. How much returns have a particular stock given over 1 year. The idea is to look deeper into the source . with a new emphasis on Personal Finance. views and analysis. low and close. Here they include ratios on valuation. the day‟s close and volume are given separately. the previous close. group. The Smart Investor. Routine information on other stocks.  Second is to lend a perspective to the day‟s trading.the most comprehensive investment advice in the market. The BS 200. high.  Finally in order to assess the future of the scrip. such as the previous session‟s close. They are providing returns calculated on a point-topoint basis for 1 month and 1 year.  First. These 200 stocks ranked on a monthly basis account for 90-95 percent of the total volume of the shares. value and trade on the two bourses. The SCRIP (Scrip is any substitute for currency which is not legal tender and is often a form of credit) for each of the top 200 stocks has four categories of information. volume of shares traded and the number of trades. they are giving information on its performance so far. Here they give the scrip code. strength. the day‟s open. a detailed look at the day‟s market activity and Today‟s picks trading tips on selected stocks. the basic information on the day‟s activities. growth and efficiency. BS-200 Business standard stock pages introduced for the first time Stock Calculus and Rating for Improving Portfolio (SCRIP) on the top 200 shares ranked on the basis of the combined turnover of the Bombay stock Exchange (BSE) and National Stock Exchange (NSE). which people may be interested in. Every day stock price movements-highs/lows (3 months and 52 weeks)  The Third sub set of information is on the bottom-line.

 ANNUAL’S The Fund Manager  Covers the high points and performances of Mutual Funds.  WEEKLY SUPPLEMENTS The Strategist    A sought after weekly supplement.  A perfect way to start your weekend knowing the leisure‟s of life. the Strategist appears every Monday. Analyses critical issues through case studies Rich in content. Art. Travel. Golf. . Covers issues on Management and Marketing. An annual guide to smartly invest in mutual funds.of price movements and get an understanding of why a share may be active and what is in store at the counter. Weekend  “BS Weekend” Covers the Topics of Lifestyle. Portraits of wealthy people. Book reviews among others. Includes profiles of top fund managers. Real Estate. the strategist relies heavily on highly researched articles so that the reader gets a complete understanding of the subject.

 In major markets section one the paper has color pages.Banking Annual  Performances of the banking sector. An annual reference book on corporate performance.We are the only newspaper with exclusive corresponds in the world‟s business capitals.  NEW ENTRY  Change is the only constant and true to that sentiment there have a few changes over the recent past. Analyses and rates top 1000 listed companies. exploring the mantras adopted by top-rated banks to succeed. Well researched articles provide the needed depth to get a grasp on the sector .   International pages have been beefed up to keep up with happenings around the globe.a section within the paper which takes a closer look at news and people.  They have introduced “Take Two”. New York. Brussels. Experts contribute regularly on the latest in the world of management. BS 1000  A guide to India‟s top 1000 companies. Singapore. Annual ranking of banks.  MAGAZINES International Management    India‟s most contemporary and authoritative monthly magazine on magazine. London.

Habit continues among practicing managers. Circulation in excess of 25. COLUMNISTS Shankar Acharya:   Advisor to three successive finance ministers.which reflects in the loyal readership that it commands. . Prized columnist for Business Standard. BS Motoring      BSM. Indian Management has been published by BS for close to 10 years and giving it its current look.000 copies from news stands Also. Charted out India‟s reform Strategy. Deepak Lal:   Prized assets at UCLA.among India‟s most regarded magazines. A journal by AIMA. The success led to the Asian Management Review to be published by BS on behalf of Asian Management Association.    Readers start early in college. abridged version circulated to readers of Business Standard makes it largest circulated Auto magazine in the country and reaching out to crème de la crème Among many firsts. Shyam Saran:   High profile negotiator on nuclear deals.Most B schools recommend Indian Management as a must read. senior and midlevel executives. Indian envoy on climate change. Led by team which is passionate about automobiles. the BS Motoring award is the oldest and most respected.

Government of India. Govinda Rao.  Suman Bery.  Surjit Bhalla. banking crises in Latin America. chairman of Oxus. former chief economic advisor and former under-secretary general at the United Nations. former chief economic advisor. .  Abheek Barua. UCLA.  Arvind Subramanian. professor at the Peterson Institute of International Economics. Director General. former governor of the Reserve Bank of India. Bery‟s publications include papers on Indian financial sector reform.  Shankar Acharya. Among them:  Bimal Jalan.  Deepak Lal. chief economist of HDFC Bank. director of National Institute of Public Finance and Policy. National Council of Applied Martin Subramanian:   economics.  Mr.Suman Bery:  Economic Research. National Council of Applied Economic Research. Former assistant research director in IMF. professor of economics.  Nitin Desai.  M. Senior fellow at the Peterson Institute of International EDITORIAL TEAM Business Standard‟s stable of specialist contributors includes some of the sharpest minds writing on economics and business. director-general. reform of public sector banks.

SWOT Analysis STRENGTH     Brand Name Quality of analysis Honest and in-depth reporting Distribution effectiveness     WEEKNESS Lack of Awareness Single Product Poor delivery System Lack of advertisement and Promotion OPPORTUNITIES  Foreign tie-up with Financial times London    THREATS Market downfall Competitors may further lower the price Combo offers provided by other papers . AV Rajwade. well-known foreign exchange consultant.

and includes well-known journalists like AK Bhattacharya.  Business Standard has a 200-person editorial team that is led by Sanjaya Baru. BS Motoring and Indian Management.000 copies per month (2007). Not proper facility to deliver the newly subscribed copies instantly. and journalism that is rooted in ethical conduct and defined by a sacrosanct bond with the reader.764 (IRS 2007). Abheek Barua.Strength:   The company publishes Business Standard newspaper. Shankar Acharya. lifestyle and business categories. AV Rajwade. M. Govinda Rao. Nitin Desai. offering a daily supplement catering to specific target audiences. comment that is informed. Surjit Bhalla. it has revamped its existing supplements and added new ones to its portfolio. which has a daily readership of approximately 120. Arvind Subramanian. Suman Bery. Titles include Indian and Asian Economy. BS Motoring has total circulation of 80.   Business Standard is read by the decision & policy makers. Business Standard stands for reporting that stresses accuracy and credibility. Absence of proper advertisement and promotion. . Sunil Jain and Shyamal Majumdar. Deepak Lal. Single product as a business newspaper in newspaper section.   It has a market presence for past 35 yrs.000 and daily circulation of 217. independent and fair. Weakness:     Lack of product awareness and brand equity. Business Standard publishes a variety of periodicals in the automotive. and Arvind Singhal.  Business Standard‟s stable of specialist contributors includes some of the sharpest minds writing on economics and business like Bimal Jalan. In its endeavor to provide its readers with greater value.

Opportunity:   Newspapers only reach 35% of the adult population. Threats:    ET the top most players in Business newspaper comes with lower subscription rates and also has combo offer with TOI. there is significant room for growth. of which 65% is literate. Presence of ET in majority of the financial organizations. Other combo offers as Business Line with The Hindu and HT Mint with HT. . The sheer number of publications has created fierce competition which has kept prices low which in turn has caused publishers to depend more on advertising revenues.

Coleman & Co Ltd. Ltd. Coleman & Co. Rahul Joshi 1961 English . Bennett.COMPETITORS  THE ECONOMICS TIMES: Type Format Owner Publisher Editor Founded Language Daily newspaper Broadsheet Bennett.

S. The channel is also headed by Rahul Joshi. The Economic Times is published simultaneously from 10 Metropolitan Cities-Mumbai. Chennai. Its main content is based on the Indian economy. media and market research. Bangalore. (This company along with its other group companies is more popularly known as The Times Group). and Chandigarh & Pune. started in 1961. both of the newspapers publishes several international editions. .Circulation  620. which it copied from the better-known Financial Times. advertising. share prices. Its main rivals are the US-based The Wall Street Journal and London-based Financial Times. prices of commodities as well as other matters related to finance. It is sold in all major cities in India.000 Daily The Economic Times is an English-language Indian daily newspaper published by the Bennett.this is a weekly color supplement that appears every Wednesday. Hyderabad. is India's largest and among the world's top 3 English Business dailies with a daily circulation of over 620. Lucknow.000 copies.. Hariharan. Ltd. and Filmfare. Supplements  Brand Equity (Weekly) . The Economic Times has its offices in Mumbai outside Chatrapati Shivaji Terminus railway station. it also launched a television channel called ET Now . which covers marketing. The current Executive Editor of The Economic Times is Rahul Joshi. Delhi.         The company also published the Navbharat Times. Femina. the Maharashtra Times. The Founder / Editor of the paper when it was launched in 1961 were P. Kolkata. The Economic Times is characterized by its salmon-pink paper. Coleman & Co. Ahmadabad.   The Economic Times. In June 2009.

is a weekly all-color supplement covering all aspects from the auto industry from new launches and trends to ancillaries and personalities. along with The Economic Times aimed at the CEOs of corporate India.  The Financial Express Type Format Owner Editor Founded Daily newspaper Broadsheet Indian Express Group Shekhar Gupta 1961 .is a supplement that appears every Friday.  ET in the Classroom Quiz is a business quiz of UG and PG students all over India.  ET Travel . Corporate Dossier .  ZigWheels . with a special focus on management and strategy.is a weekly all-color supplement which covers travel and tourism aimed at the burgeoning band of Indians who want to see and know about their country and the rest of the world -.through Indian eyes. Events  The Brand equity Quiz is an advertising and marketing quiz which attracts corporate entities all over the Indian subcontinent.

The FE columns and editorials articulate this opinion succinctly. The position is based on a careful observation of the way economies have evolved in the past few decades. is today one of the leading newspapers in the country. The Financial Express. the newspaper has an exclusive tie-up with The Economist of London to carry its articles all days of the week on the op-ed page. except on Saturday and Sunday. COLUMNISTS  A number of Indian and global economic experts pen their columns for The Financial Express. CONTENT The Financial Express has supported the eventual breakdown of the arbitrary controlbased system that characterized the Indian economy to its emergence as a free market enterprise with accent on merit. It also has an edition in Gujarati. Mumbai and Pune. Chandigarh. These include Ajay Shah.    This is also known as a championing of the free market position. Kolkata.Ahmedabad. Avinash . Part of The Indian Express Group.com The Financial Express is a daily newspaper published by the Indian Express group since 1961. Chennai. The FE edit page columns are therefore the most widely read pieces among all business publications in India.   Launched in 1961. Lord Meghnad Desai.  The paper espouses the same position in its coverage of international developments. published from Ahmedabad. Lucknow. Kochi. Hyderabad. Besides.Official website financialexpress. Bibek Debroy. Delhi. Bangalore. the newspaper publishes eleven editions in English from leading cities -.  The newspaper has offices across the country and is headquartered in Delhi. India‟s oldest financial daily.

the insights into the Indian growth story are particularly edifying. finance. business. . capital markets. real estate.  The Financial Express on Sunday focuses on the weekend reading for corporate executives. a four-page section every Thursday on corporate strategy. NEWS   FE‟s news coverage is known for comprehensive sweep of economic policy making. a four-page supplement every Tuesday on advertising and marketing.. the site also has extensive sections on stocks and company information.eFE. is published on Sundays.automobiles. Amitendu Palit. Michael Walton and Raj Majumder. small and medium enterprises. green businesses and BRIC Plus. plus the CEOs and government officials. entertainment. SUPPLEMENTS     The newspaper has weekly supplements -. Vijay Mahajan. workspace. infrastructure. on investment and personal finance. corporate developments and market trends. Rajesh Chakrabarti. FE Investor. India Inc.  On weekdays there are a number of special pages titled FE Insight and FE Special. ONLINE   The online section of The Financial Express is an up-to-date source for news on economy. Paul Kattuman. infrastructure. stocks and money markets. which carry reports and analyses on crucial areas of the economy -. as per latest NSS data.Persaud. Ila Patnaik. a four-page pullout on Mondays that tracks the latest in the knowledge economy. Besides offering the daily newspaper in the e-paper format free. Brandwagon. Mahesh Vyas. Manish Sabharwal. For India‟s fast expanding middle class of over 300 million.

Prabhu Chawla.The FE Women Leadership Awards recognize women achievers in business. EVENTS  The Financial Express has instituted two annual awards. Prakash Tandon. Bibek Debroy. Meghnad Desai among other  HT Mint . N S Jagannathan. Mythili Bhusnurmath and has had a host of columnists including H P Ranina. The site is part of the group portal. The Financial Express has also initiated a series of FE Round Table Conferences (RTC) that bring together policymakers and major players to discuss key issues pertaining to different sectors. The site is constantly updated for the latest news on economy and business. Archives for the print edition are available online since 2000.com ANNUAL SURVEYS  The Financial Express also brings out two annual listings.. While FE 500 lists top 500 companies of India. management and knowledge economy and The FE Best Bank Awards are based on the Best Bank Survey. FE Best Banks has emerged as the blue rebrand of banking excellence in the country that culminates with an awards night for 13 categories. Sanjay Baru.expressindia. Ashok Desai. www.  Besides. Satish Jha. EDITOR  Financial Express has had several prominent people who have been its editors and key persons including Prem Shankar Jha. A M Khusro.

parenting. fashion. STYLE  The design of the Mint newspaper is geared towards presenting business and financial information in a compact format. It is a premium business news publication aimed at decision makers and policy makers of the country and it is the first newspaper in India to be published in the Berliner format.75 lakhs in Delhi and Mumbai [Source: IRS 2009.  It is widely considered to be the most comprehensive and technically evolved news portal in the country that has introduced many multimedia enabled engagement platforms which give its readers the opportunity to express their point of view and interact with Mint's editors and columnists. with the average reader . majority of who are decision makers in leading business organizations across the world.5 million readers every month.  The current Editor of the newspaper is R. launched in collaboration with The Wall Street Journal on 1 February 2007.com". arts. Livemint. personal technology.  The weekend edition of the publication is called "Lounge" and it features columns on travel. who has also been associated with the re-design of the Wall Street Journal. CIRCULATION  Mint is now India's 2nd most widely read national business daily. and health. R1].livemint. It has a readership of over 1. Mint also has specialized online and mobile editions which can be accessed at "www.  The format itself was designed by Mario R. Garcia. FEATURES   Along with the print edition. Mint is a business newspaper from HT Media Ltd. Sukumar.com is among the fastest growing news websites in India and it attracts more than 1.

belonging to the age group of 35 to 44. It also has editions in Chennai, Bangalore, Kolkata, Chandigarh and Pune.  Along with Mint, HT Media also owns some of India's largest daily newspapers Hindustan Times and Hindustan. While the Hindustan Times is the largest read English newspaper in Delhi, Hindustan is the most widely read Hindi newspaper in Bihar and Jharkhand.  HT Media also owns the radio channel Fever 104 FM, the 2nd most popular radio station in Delhi and Mumbai


  

Business Line

Business Line or The Hindu Business Line is an Indian business newspaper published by Kasturi & Sons, the publishers of the newspaper The Hindu. Business Line started publishing in 1994. Published as a broadsheet, it has a circulation of around 130,000 copies. Circulation of Business Line on Sunday is higher than other days. Business Line is published from 14 locations: Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Madurai, Mangalore, Mumbai, Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam.

Its Editor-in-Chief is Mr. N. Ram and the Joint Editor is Mr. K. Venugopal. Mohan Padmanabhan writes many of the articles. Its staff consists of reporters and researchers

SECTIONS
 From Tuesday to Saturday, Business Line's main section has 20 to 24 pages. Page headings include Corporate, Information Technology, Marketing, Editorial & Opinion (2 pages), Commodities & Agribusiness, Economy, International Business, Stock Market

news, Stocks and Mutual Fund quotes (5 pages), States Variety, Logistics and Market Watch.  On Sundays, Business Line's main section has 18 pages. Page headings include Economy, Commodities, Corporate, International, Variety, Young Investor and Investment World-from page 8 to page 17, Incisive advice on stocks, mutual funds and deposits.  On Mondays, Business Line's main section has 16 pages. Page headings include Market Mood, economy, Information technology, Agribusiness, Transport, Commodities Investment The New Manager-Keep your date with leaders from the world of business, Mentor-A comprehensive resource on taxation, financial systems and books, Money & Banking, Editorial & Opinion, states and Variety.

SUPPLEMENTS

MONDAY

e-world

WEDNESDAY Smart buy THURSDAY FRIDAY Brand Line Life

ONLINE
 BUSINESSLINE Online has been on the World Wide Web since June 1995. It attracts 14 million page views per month across the globe. The Sensex quotes in the front page entice a huge traffic.

PRICING
 It is priced at Indian Rupees 4 ($0.10) on weekdays and Saturdays and Indian Rupees 3 ($0.075) on Sundays.

While other newspapers like The Economic Times and The Financial Express price their Saturday and Sunday editions at Rs.7 to Rs.10, Business Line has traditionally priced the paper same throughout the week. Other Business newspapers like Mint and Business Standard don't publish on Sundays.

NCR. 1. 5 = Poor. 4 = Fair. Research: Qualitative and Quantitative 2. Data:  Primary Data  Secondary Data: Through personal interaction  Research Approach: Survey method  Research Instrument: Questionnaire  Type of Questionnaire: Structured  Type of Questions: Close-ended and open-ended questions 3. Sample Size – 200 4. .RESEARCH METHODOLOGY It is a way to systematically solve the research problem. Location – Delhi. Some Questionnaire was prepared on the basis of 5 point-scale. 2 = Very Good. 3 = Good. It is important for the researcher not only to understand the research methods and techniques but also the methodology. 5 point-scale is mentioned below: 1 = Excellent. In it we study various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them.

. while the most favorable response is given the highest score (say 1). Research Design In this project use exploratory research design and for data collection fill-up the questionnaires from the survey of the market and some information collect by interview of the users.The points mentioned in the brackets are the scores against each opinion. The response indicating the least favorable degree of job satisfaction is given the lowest score (say 5). Size of the samples Sample size is of 200 people belong to various levels of society.

Which business newspaper(s) you read? Newspaper Regularly (Daily) Business Standard Economic Times Mint Business Line Financial Express Other (Please specify): Frequency Frequently Rarely (Up to once a week) (Less than once a week) BS Regularly Frequently Rarely 43 85 72 ET 72 79 49 M 57 77 66 BL 5 25 170 FE 10 38 152 .Data analysis 1.

BS readership ET readership .

Mint readership BL readership .

2. Please rank the parameters that influence your choice of business newspaper (“1” being ‘Most Important’ and so on): Parameter Breadth of Content Depth of Coverage Cost Ease of Availability Services Others (Please specify): Rank Rank 1 2 3 4 5 Breadth of Content 55 70 30 32 13 Depth of Coverage 118 64 11 3 4 Cost 6 21 39 64 70 Ease of Availability 13 30 90 31 36 Services 8 15 30 70 77 Breadth of Content .

Depth of Coverage Cost .

4.Ease of Availability Services Analysis: Parameters that influence the choice of newspaper as per rank are as follows: 1. 2. 5. 3. Depth of Coverage Breadth of Content Ease of Availability Cost Services .

There are very few readers who subscribe or purchase through book stalls.3. How do you get your newspaper? Subscriptions Please specify __________ Book Stalls Vendors Analysis: Most of the customers get their newspaper from vendors. .

How much average time you spend on reading business newspaper in a day? 15-30 min > 1 hour < 15 min 30 min-1 hour Analysis: Most of the customers read business newspaper for 15-30 min duration. . Very few customers read business newspaper for more than 30 min. There are also many customers which spend <15 min on reading business newspaper.4.

3 = Good. 4 = Fair. 2 = Very Good. 0 = Can’t Say/Don’t know Business Standard Stock & commodity market International Trade News Editorial Section Supplements Special features Economic Times Mint Business Line Financial Express Stock & Commodity market Stock & commodity market BS 12 17 102 46 23 ET 16 54 47 70 13 M 52 54 11 31 52 BL 115 29 20 29 7 FE 15 36 20 24 105 Excellent Very Good Good Fair Poor Stock & commodity market: BS Ranking .5. 5 = Poor. Please rate the following newspapers on each parameter using the following key: 1 = Excellent.

Stock & commodity market: ET Ranking Stock & commodity market: Mint Ranking .

Stock & commodity market: BL Ranking .

Business Line 2. Mint 3.Stock & commodity market: FE Ranking Analysis: According to the study the ranks given in Stock & commodity market to these business newspapers are as follows: 1. Economic Times 5. Financial Express International Trade News International Trade News BS 3 67 53 49 28 ET 29 56 60 39 16 M 23 27 53 49 48 BL 71 33 14 32 50 FE 74 29 20 19 58 Excellent Very Good Good Fair Poor . Business Standard 4.

International Trade News: BS Ranking International Trade News: ET Ranking .

International Trade News: Mint Ranking International Trade News: BL Ranking .

Mint 5. Business Standard 3.International Trade News: FE Ranking Analysis: According to the study the ranks given in International Trade News to these business newspapers are as follows: 1. Financial Express 2. Economic Times 4. Business Line Editorial Section Editorial Section BS 98 46 37 15 4 ET 47 64 77 12 0 M 39 67 51 34 9 BL 16 19 28 79 58 FE 0 4 7 60 129 Excellent Very Good Good Fair Poor .

Editorial Section: BS Ranking Editorial Section: ET Ranking .

Editorial Section: Mint Ranking Editorial Section: BL Ranking .

Financial Express Supplements Supplements Excellent Very Good Good Fair Poor BS 50 51 62 15 22 ET 44 62 45 43 6 M 55 40 67 22 16 BL 31 37 14 68 50 FE 20 10 11 52 107 . Business Line 5.Editorial Section: FE Ranking Analysis: According to the study the ranks given in Editorial Section to these business newspapers are as follows: 1. Mint 3. Business Standard 2. Economic Times 4.

Supplements: BS Ranking Supplements: ET Ranking .

Supplements: Mint Ranking Supplements: BL Ranking .

Economic Times 3. Business Standard 4. Business Line 5. Financial Express Special Features Special Features Excellent Very Good Good Fair Poor BS 90 74 29 4 3 ET 50 66 47 33 4 M 25 34 73 40 28 BL 30 22 32 79 37 FE 5 4 14 48 129 . Mint 2.Supplements: FE Ranking Analysis: According to the study the ranks given in Supplements to these business newspapers are as follows: 1.

Special features: BS Ranking Special features: ET Ranking .

Special features: Mint Ranking Special features: BL Ranking .

Special features: FE Ranking Analysis: According to the study the ranks given in Editorial Section to these business newspapers are as follows: 1. According to you. Mint 4. Economic Times 3. Focus on Advertisement more than news BS ET Mint BL FE No. of Respondents 8 105 0 42 45 . Business Line 5. which business newspaper(s) focuses more on advertisements than news? ________________________________. Financial Express 6. Business Standard 2.

Positive in the sense that they are earning more through advertisements and also targeting readers which always give and read the advertisements more. Whereas Mint and BS focus on news not advertisement. of Respondents 56 73 55 3 13 . Popularity among readers BS ET Mint BL FE No.Analysis: Economic Times is far above as compared to other business newspapers in giving preference to advertisements more than news. 7. After that we have FE and BL. But the bigger is negative side as it is not focusing on primary aim that is of providing news precisely not advertisements. My choice of business newspaper for daily reading is ___________________________ because ____________________________________________________________________ ____________________________________________________________________. This is one of the negative as well as positive factors.

Mint and BS are second most preferred business newspaper. of Respondents 122 78 .Popularity or choice of readers Analysis: Economic Times is the most preferred newspaper among readers Because of its coverage of overall news (depth of coverage) as well as attractiveness. It is also easily available because of its tie-up with Times of India. FE and BL have yet to attract readers. Personal Information: (Please tick the appropriate responses below) Gender: Male Age (in years): / 21 – 25 Female 26 – 30 31 – 35 36 – 40 41 – 45 46 – 50 > 50 Gender Male Female No. Beside ET.

Age 21-25 26-30 31-35 36-40 41-45 46-50 >50 No. of Respondents 87 69 23 21 0 0 0 .Analysis: Most of the target customers of this study are male. This is also one of the reasons of most of the target customers as male. Also we have more male readers of business newspaper as compared to female.

entrepreneurs of young age. Profession: (a) Functional area: Selling Marketing (other than sales) Finance Accounts HR and Administration Operations Other (Please specify) Functional Area Selling Marketing Finance Accounts HR & Admin No. Many of them are also executives. of Respondents 7 37 40 19 30 . They are mostly staffs or employees. Many of them are regular readers of business newspaper.Analysis: Most of the respondents were of 21 to 40 years old.

Operation Other 24 43 Profession: Functional area Analysis: Most of the respondents of study are from Finance. Marketing. of Respondents 44 156 . HR & Admin & other field (Students and staff). (b) Sector: Public / Private Sector Public Private No.

of respondents Supervisory level Staff level Self-employed Top Management Middle Management Junior Management Supervisory level Staff level 0 1 41 56 30 72 .Analysis: Most of the respondents are from private sector. (c) Level: (Designation: __________________________________________________) Selfemployed Top Management Level Middle management Junior management No.

. Self-employed and top management respondents are almost zero in the study.Analysis: Most of the respondents are of staff level. Many of them are at junior management and middle management level.

it is hard to sell out. . In this project the main problem was non availability of person at survey time.LIMITATION      The people didn‟t give time for the information. General readers were not interested in Business standard only business person shows interested in it. In some offices in Delhi entry was totally banned for stranger & marketing officials. Due to less awareness about the Business Standard.

CONCLUSION With the help of this report we reach in this conclusion that Economic Times covers maximum market and it is the best business newspaper. . So firstly we should create our brand in the market so they aware about our product. They want that we improve our criteria and they also want that we improve our lay out and quality and also the visibility of the printing especially the share market section report. We know that our newspaper is 2nd largest business newspaper but still people are not aware about our product. Our customers who buy BS always criticize it because of its limited coverage of news.

Economic Times is priced high where as Business Line is available for Rs. 4. if BS can be published on Sundays. There are only two executives to deal with vendors across Bangalore for implementing the newspaper subscriptions. The vendors are also not willing to supply the paper as the commission they receive is very low when compared to other competitive papers. Business Standard should be published on Sundays. 3. then it can get an edge over the ET and BL. I could sense a great need for such a feature in a business newspaper. which need to be addressed immediately. As a result. . offered at a competitive price. Business Standard should concentrate more on improving their news coverage and content analysis. 2. Hence. News on sports and some general news page should include. Launching a new supplement on the IT sector can help in improving the sales of the newspaper to a great extent as during my interaction with customers. There are major problems with the circulation of the newspaper. The respondents wanted these magazines to be published more frequently. 5. 6. most of the customers do not receive the newspaper. Annual magazines are very popular among all the categories of the sample taken as the content is good and the information provided by those magazines is quite good. 3. On Sundays.RECOMMENDATION 1.

http://www.exchange4media. www. Philip Kotler. www. Marketing Management book 13th edition.com 3.wikipedia.businessstandard. Book let of Business Standard 5. Mithileshwar jha.scribd. www.BIBLIOGRAPHY References: 1.com 6.com/newspaper-business-india 4.freeonlineresearchpapers.com 2. Abraham Koshy. Kevin Lane Keller. www.com . 7.

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