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A STUDY ON MARKET RESEARCH AND CUSTOMER SATISFACTION OF THE INDIAN EXPRESS, BANGALORE

For the dissertation to be submitted in partial fulfillment of The requirements for the award of Degree of

BACHELOR OF BUSINESS MANAGEMENT


OF BANGALORE UNIVERSITY

BY

VIKRAM KUMAR SINGH Reg. No: 07HDCO8034


Under the guidance of

Prof. B.N.NAGESHA

ADVANCED MANAGEMENT COLLEGE


APRIL 2010

18th KM BANGALORE-83

2008

STUDENT DECLARATION

I, VIKRAM KUMAR SINGH hereby declare that this dissertation titled A

STUDY ON MARKET RESEARCH AND CUSTOMER SATISFACTION OF THE INDIAN EXPRESS, BANGALORE, submitted by me to the
Department of Management, Bangalore Universit y in partial fulfillment of requirements of Bachelor of Business Management Programme is a bonafide work carried by me under the guidance and supervision of B.N.NAGESHA. This has not been submitted earlier to any other Universit y or Institution for the award of any degree, diploma, and certificate or publish ed any time before.

PLACE: Bangalore. DATE:

VIKRAM KUMAR SINGH Reg. No.:07HDC08034

ACKNOWLEDGEMENT

Gratitude is the best remuneration

At the outset, thank God, almighty for making my endeavor a success. I thank the unseen power guided me throughout my ways, which had lots of troubles and peril to overcome. I express my heartfelt thanks and deep sense of gratitude to Dr. G. S. Anandan, the Principal, for granting me permission to do this project and extending all his help and support. I record my indebtness to HOD Mr. C.Kandasamy for his kind help in providing all facilities and encouragement in completing the project work. With deep respect I express my sincere gratitude towards my project guide Nagesha

B.N for her valuable comments and guidance throughout my project.


I express my heartfelt thanks to all the faculties of the Department of Management Studies, Advanced Management College, for their instant help and guidance throughout my project. I also express my sincere gratitude towards my parents, my family members and friends who supported and encouraged me for the successful completion of the project.

CONTENTS
Chapter 1 Chapter 2 INTRODUCTION DESIGN OF THE STUDY Research Methodology Method of Data Collection Objective of the study Scope of the study 3-5 6-22

2.1 2.2 2.3 2.4

2.7 2.8 Chapter 3

Characteristics of the study Limitations of the study COMPANY PROFILE Industry profile Profile of the company Product profile ANALYSIS AND INTERPRETATION RESEARCH FINDINGS AND SUGGESTIONS CONCLUSIONS 37-69 70-72 73-74 23-36

3.1 3.2 3.3 Chapter 4 Chapter 5 Chapter 6

BIBLIOGRAPHY

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