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growth in India. What is the condition of horticulture industry in India in the present scenario. Problem statement The problem of the study was to find the problems which are being faced by the bagicha shop which is owned by the JUSCO. To find the drawbacks which the customers of Jamshedpur are facing. What are the things required to improve its qualityof its product. What are the customers requirements. Does thier requirement fulfill from bagicha. Research objectives My main research objective was to find the scope of Horticulture industry in India. The bagicha shop where the horticulture products are being sold are the customers happy with those products and what is their requirements and what is their expectations from bagicha. Scope of the study To find the customers preferences in bagicha. What is the future of horticulture here in Jamshedpur. To find what are the things JUSCO is doing for the Jamshedpur society to make it a most cleanest city and also having the best tree cover city in India. How they are giving their service to the society. Research Methodology Research is initiated by examining the primary data to gain an insight into the problem. The primary data is evaluated on the basis of the analysis of the secondary data.
Sample size 60 responses The primary data would be collected from the customers of Bagicha in Jamshedpur. How they give their service to the society of Jamshedpur. Data collection Data was collected through some secondary data and mainly from the primary data through the questionnaire.e . By interacting with the customers of bagicha. 1) Sampling units: would comprise of men and women. it is necessary to obtain representative samples from the population to understand its characteristics. Both type of questions i. My project was on marketing of Horticulture . as they are having a department in JUSCO named public health and horticulture services. Open ended and closed ended. 2) Research instrument: structured Questionnaire. easier to tabulate and interpret. Research Design Taking all the considerations about the horticulture services in Jamshedpur By JUSCO. Sampling Design Since it is not possible to study whole population. I wanted to study the whole working procedure of PH&HS. Moreover respondents prefer to give direct answers. would be used. How they serve the society. The secondary data would be collected from: 1) Books 2) Internet 3) Article .Developing the research plan The data for this research project would be collected through questionnaire. A structured questionnaire would be framed as it is less time consuming. generates specific and to the point information.
however. vegetables. I was working with the PH&HS(PUBLIC HEALTH & HORTICULTURE SERVICES). ORGANIZATION Jamshedpur Utilities and Services Company (JUSCO) is India’s only comprehensive urban.Data analysis techniques were to take an average preferences of each customers. Respect for Individual. fruits. By going through all the data which I have collected and also comparing the working procedure and calculating the manpower and labor cost of the nursery which the JUSCO is having. Credibility and Agility. As a Tata Enterprise. major emphasis was laid on achieving self sufficiency in food production. what they expect from it as it is a JUSCO venture for the society. After attaining independence in 1947. gradually became clear that horticultural . civic infrastructure services provider. Taking all the positive and and as well as the negative feedback about the products of Bagicha. By interacting with the customers knowing what they feel about Bagicha. based on Tata Values of Integrity. Trusteeship. potato and other tropical tuber crops. JUSCO offers a wide range of civic and allied services and aims to become the best in the water and sanitation business. Where my job profile was marketing in Horticulture where I was working with the bagicha where I had to interact with the customers about the services. Development of high yielding wheat varieties and high production technologies and their adoption in areas of assured irrigation paved the way towards food security ushering in green revolution in the sixties. Excellence. its services have a legacy of century of trust. spices. India has a wide variety of climate and soil on which a large range of horticultural crops such as. medicinal and aromatic plants. plantation crops. And to work on those aspects to improve its quality of products. while Netherland is 1st place in that list. cashew and cocoa are grown. ornamental. Review of Literature India is 5th in the horticulture industry in the world. JUSCO was formerly a part of of Tata Steel and has been providing municipal services to Jamshedpur since 1907. It.
and Post Harvest Technology at 215 centres located at various research Institutes. multi-disciplinary Institutes. the horticultural research in the country is being carried out at eight ICAR institutes (with 26 regional stations). Departments of Horticulture in 24 Agricultural Universities. four net work projects each on hybrid research in vegetable crops. As a result. The establishment of the Indian Institute of Horticultural Research at Bangalore and starting of eight All India Coordinated Crop Improvement Projects to cover different horticultural crops was a landmark in the history of horticulture in 4th Five Year Plan (1969-74). multidisciplinary research is also being conducted under 14 All India Coordinated Research Projects each on Tropical. Palms. one deemed to be University and one full fledged University of Horticulture and Forestry are also engaged in horticultural research. the country now has a sound research infrastructure in horticulture to meet the growing needs and expectations of the fast developing horticulture industry. Besides 280 adhoc schemes supported from Agriculture Produce Cess Fund and a number of foreign-aided projects have also been in operation on specific problems of different horticulture crops. Subtropical and Arid Fruits. Micro propagated ornamental foliage plants are being exported in millions internationally. Research on horticulture is also being undertaken at several multi-crop. Rapid expansion of infrastructure took place in 7 th and 8th Plans. irrigation in perennial horticultural crops. 10 National Research Centres (on major crops) and a Project Directorate on Vegetable crops. Potato. Horticulture research in India received very little attention till the 3rd Five Year Plan. improving environment. Area specific. and State Agricultural Universities. Spices and Betel vine. Vegetables. As a result. due emphasis on diversification to horticultural crops was given only during the last one decade. . Medicinal and Aromatic crops. drip.crops for which the Indian topography and agro climates are well suited is an ideal method of achieving sustainability of small holdings. Ornamental Crops. Research Infrastructure The Indian Council of Agricultural Research is the premier agency which pioneered systematic research on agricultural crops in the country. Tuber Crops and Mushrooms. In addition. Cashew. Today. increasing employment. Export of dried flowers from India is increasing. Floriculture Protected cultivation of cut flowers started a decade back and India has already entered the world cut flower market. protected cultivation of ornamental crops and Phytophthora diseases of horticulture crops are now in operation. providing an enormous export potential and above all achieving nutritional security.
the productivity per unit area is low. apple (scab resistant cultivars). There is also need for change both in the content and approach of research which can be taken up in partnership with private sector on aspects like production of hybrids. integrated pest management and mycorrhiza. resulting in high cost of production. leaf nutrient standards. guava (coloured varieties). computer aided management of inputs. Citrus (newly developed rootstocks). integrated nutrient management. papaya (species and varieties) and litchi (varieties from South East Asia and China). These are: ers. biofertilizers. ambitious research programme is called for in horticultural crops in the following thrust areas.g. and resistant/tolerant to different biotic and abiotic stresses. As a result. protected cultivation. Mangifera species of South East Asia). the quality of produce in many cases is far from satisfactory. biotechnology. In situ conservation of endangered genetic wealth . and pollen grains. a number of challenges still need to be met. The future growth of horticulture industry will largely depend on new and globally competitive technologies. Also. As such. Full advantage has yet to be taken of several frontier areas e. .. Genetic Resources and berries not yet commercially exploited in India.Need and expectations In spite of significant achievements in horticulture R&D. value addition and export. The post harvest losses continue to be high. biotechnology. green house production of flowers. widen genetic base for improvement of medicinal and aromatic plants required by pharmaceutical industries. Further.
coconut. mango. and abiotic stresses. use of bio-fertilizers and organic material using leaf nutrient standards. of indigenous medicinal plants with bulk demand both in the modern and traditional systems of medicine.g.e. litchi. microirrigation and fertigation. sapota. ant potato varieties having high tuber dry matter and low accumulation of sugars during low temperature storage and varieties with high temperature tolerance. oilpalm and cashewnut. potato and spices. r export e. malformation in mango. root wilt resistance in coconut. weevil in sweet potato. litchi. guava rootstocks for wilt. 1 hybrids in vegetable crops for yield. Crop Production rootstocks for all important fruit crops e. oriented horticultural crops.Crop Improvement in mango. frost and PRV resistance in papaya. regions. efficient utilization of chemical fertilizers. mango.g. citrus. cassava mosaic and stress tolerance in arecanut and spices. sapota. rough mutations in commercial cultivars. grape. and vegetables under protected cultivation involving computer aided supply of inputs. ber. citrus rootstocks against phytophthora. . annual crops. ber and walnut. nutritional quality and export. cashew. arecanut. guava. i. e. litchi.g.
Development of protocols for rapid propagation of seedless water melon. litchi. Biotechnology in vitro culture techniques for mass multiplication of rootstock/scion of difficult to micro propagate plants like mango. horticultural crop production. walnut. . pests e. of horticultural crops. tomato and capsicum and selected ornamental crops. sapota. and vegetable crops. mushroom and different vegetables. for raisins. vegetable crops with male sterility and self incompatibility barriers e.g. bacterial canker in kagzi lime. coconut and oil palm. market.g. Post Harvest Management shelf life of perishable horticultural commodities. salt and drought tolerance in tomato and capsicum. high value perishable crops. date palm.Crop Protection commercial crop production.. -haploids for integration with breeding programmes. and standardize technique for frozen vegetables. guava.
civic infrastructure services provider. As a Tata Enterprise. Excellence. based on Tata Values of Integrity. JUSCO offers a wide range of civic and allied services and aims to become the best in the water and sanitation business. its services have a legacy of century of trust. To them. Profile of Public Health & Horticulture Services . Respect for Individual. people are their greatest asset. Credibility and Agility. JUSCO COMPANY PROFILE Jamshedpur Utilities and Services Company (JUSCO) is India’s only comprehensive urban.Limitation of the study As my project was only concerned with the products of Bagicha and it was not sufficient for me to study the whole horticulture industry. The difference ponts of view that employees bring to the table help us offer superior services and solutions. They are equal opportunity employer and offer adequate ambience and facilities to our employees to grow and nurture their skills thereby enabling higher level of performance. They attract people with diverse background from all over the country and provide opportunities to enhance their knowledge to create and retain the best talent pool for the company. The company values each person’s perspective. Trusteeship. their people and HR policy are as the services they offer. At JUSCO. JUSCO was formerly a part of of Tata Steel and has been providing municipal services to Jamshedpur since 1907.
Greening services. Market area. Management of municipal solid waste. Sub leased areas. The main services that the division provides are. Customer segments 1. . Immunization. Garden services. Municipal solid waste processing. Epidemiology. Vector control. Tata residential areas. Manpower profile Workers 215 Knowledge expertise Environmental management. Supervisors 49 Officers 8 Men on roll 272 (overall) sanitation.Its functions Environmental Sanitation Disease prevention Horticulture services Veterinary services. 2. Environmental Development & maintenance of Park garden and forestation etc. Maintenance of parks & lawns. 3.
4. TMH Security & Administration Tata Steel Bagan area residents. Impact on revenue. . Non Tisco residents in Tisco leased area. Dog sterilization. Impact on bottom line. Shop owners of market area. Adherence to municipal solid waste (management & handling) rules. Bagan area (vector control & plantation only) Criteria for key customers 1. Key customers Tata workers union. Quality objective Maximize/expand solid waste management services in Jamshedpur. Maintenance of Parks & Lawns. 2000.4. Maximize revenue generation from public health and horticulture services. Customer buying behavior. Low incidents of vector borne disease. Requirements of key customers Efficient MSW management system to ensure compliance to schedule and service level. Tata steel’s as per the lease agreement. 2. 3.
processing and disposal in Jamshedpur. To minimize potential hazzards and accidents for all stakeholders. Increase the garden cover in and around Jamshedpur for sustenance. Improve operation and maintenance efficiencies through proper training optimization and modernizationof our resources. Reduce green house Gas emission. Reduce mosquito breeding to curb mosquito nuisance bite. . Ensure proper MSW collection. Modernize and upgrade public health and horticulture services. Keep Jamshedpur free from communicable disease.
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