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Published: September 12, 1926 Copyright The New York Times


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Cornwall Town News


Office of the STORM KING SENTINEL at the news store of E. P. Thompson. Papers on sale at tnis office.

1 NEW YORK. Feb. 17Jake La** Life to lack ! Schaefer tcok a lung iead over Willie Hoppe la their U.I kalkWerry; Perseub liae match for "world's supremacy," which got under way t the MONROE. Feb. 17The Queen C1RCI.EVILLE. Feb. 17- Strand Billiard Academy TuesOrufe duty Udfe, Knights of Pythias. fettll New Officers; day. At the end of tud urst two Bttner society ot the Moaroe M. of a blocks of the ten Slock 3.t>4Muj Basketball Gams tow Bef Pbyed; Conwall of jHiijit match, Schaefer is leading home Maa Speaks Over tW Radio COO t 256. His grand average Monday evening. Thursday evening. February son. Dr. Wallace Detiroai. ot Hoi is 31 11-19, a1 itfalusi i for Ilcjipe. Schaefer played st*ady. 14. there will be a motion picture lis. L. I. fie ha* two eons, CORNWAU*. Fe'i. 17.Cres- of Pythias: Chancellor Comman- biilliant biniaids, woile Hcppe'v in the Colonial Theatre for the daughter ten grandchildren and benefit of the Sealor class of the ] eleven great-grandchildren. In wll Maclaugutln e! Cornwall lor, Irving Kent; Master of Kin- exhibition was oediocr,. Both afternoon ind evening Monroe High School, touring ' addition to being able to read a spoke on "Abraham Lincoln" der. Charles Hand; Vice Chaneellast Friday evening from the ance. William Smcliffe; Keeper cession* were crowded despLe tr > M&ry Astor and Lloyd Hug!*s atwspaper without glasses, r.r: of taking long tripe up-state radio station W. A. B. C. New of Record and Seal. Waller C. fact that the match isun^er for a in "Forever After." the Earl. Master of Ewhequer. Wil- world's championship York city. Thursday evening. March 17. alone, Mr. DeGroat enjoys the The C. H. S. team played bas- liam Eckrrt; .Master of Arms rules (stablished Ly the Bruns- I there will be a St. Patrick Dance rare distinction of baring two M;nkey: Master of wu-k-Balkc-Colleiuie. ket ball last Friday evening at Ch.-irles Children of Mary Sodality Ollrth male descendants to the of The ti'le long hela by Hoppe Community House. h Te mttoii. Kis two son ' C. H, S. The girls were victor- Woiks L. U. Mailler; Palate, supposed 10 have iteen on by hv lh * *cn Bt<* <">* wno in ious orer the Alumnt team 3S-19. A r t h u r Howard; Outer Guard, Schaefer last year is uow vacated Music will Isaac Gibson; Inner Guard. Os- pending a world's championship The bovs played the Newburgh of boys. Mr. Detircat Is Academy five aud were defeated. ca- Anderson. The lodge is aim- tournament. Thursday evening, February 17 briskly active as a man of 60 ing to secure- a twenty percent 28-17. The game-: were played Schaefer won the afternoon the Colonial Theatre will give a He eats little or sweets and for the benefit of the Senior lucre-use in membership this year. block. 300 to 194, going out in benefit motion picture for the attributes his neat to the nnworago Cor wa llouU wlsou Washington Fund. twelve innings. He won 300 to Guild of Grace Episcopal church. A meeting or tin Holy Name fii in the evening block. Schaei- The picture is entitled "Fine ried healthy life of his early day: The meeting of the Canterbury until he was about 50, spent in Village Improvement Society was Society of St. Thomas Church er made a high run of 77 in the Manners," featuring Gloria Swan- the country near Monticello. His was held last Thursday evening. afternoon and one of 113 in the son. held last Friday afternoon at the { other son. H. L DeGroat, lives a home of Mrs. H. C. Woodworth. Russell H. Millward gave a talk niKbt. Hoppe's best run was The annual Washington's Cedarharst The Junior King's Daughters on "The Church in. Mexico." He made in the afternoon, when be Birthday banquet of Standard Penonafc held a cake sale Saturday after- explained how oil had brought ran 44. His best evening run Lodge. P. A A. M.. will be held In William Collins was seriously noon in Hazard's drug store at about a hard fee'ing between the was 19. Schaefer's average for the Monroe Community House ill Sunday, but is slightly 1m Mexicans and foreigners. the afternoon block was 25, Hop- Tuesday. February 22. two o'clock. proved. He was attended by Dr Describing the country, he said pe'B 16 2-12. Schaefer's average The Women's Home Missionary Samuel W. Mills, of Middletown Many Cornwall people attendthat the natives were tillers ot in the evening block was 37 4-8, of the Monroe M. E. Church will ed the basket ball game at West Miss Fannie Preston, of Mid Hoppe's 8 6-7. hold a food sale in the store form- 'dletown, was a Sunday guest a Poiat last Saturday. The Array the soli. Baskets, rugs, blankets erly occupied by the Blue Bird the home of Mr. and Mrs. B. W defeated Union College in a hard and cloth for their apparel were Shaw. Shop, Saturday, February 26. fought game by the score of 20 the only things manufactured. BETHLEHEM S. S. PUPILS The country Is rich in minerals Miss Marion Brinckerhoff, o to 19. HOLD LINCOLN SOCIAL The Monroe Community House Middletown, was a week-end Miss Lillian Henry, a former still undeveloped. He said that will hold a benefit card party in student of Cornwall High, School, throughout the 21 years he spent their hall Saturday afternoon, guest of Miss Edith Rhlnehart. MEADOWBROOK, Feb. 17. February 26. Mrs. Anna Crans, who naa been is studying French at high school m Mexico he never heard of a home this year. Miss Henry attended ballot being made. All a man Mr. and Mrs. William Quilter have George Roesch, who is working spending the winter at the Shaw Syracuse University for one term, had to do was to gather a large sold the property on Mount Airy. at law in Middletown. was in town of her daughter, Mrs. B. W. went to her home at Montgomery Milton F. Davis, Jr.. who en- army and defeat the present pres- road which they purchased from a few days this week. Sunday to remain for a few tered West Point Military Aca- ident's army and then consider Nathan Reisman In October, and Miss Emily Frey was In Mon weeks. demy last July has been granted himself the president of Mexico. will move to a large farm which roe for over the week. Miss Frey 0. W. Hammond was In Mid a .year's leave of absence follow- Cards were played after the meet- they have recently bought near Is now living in New York City. dletown Friday on a business ing and refreshments were served Leptondale. ing a severe illness. He is spendGilbert R. Palen was in New- trip. The Cornwall High school ing some time near Richjnond, burgh Tuesday. Miss Dora Coleman, who is the teams will journey to Highland The social of Bethlehem Sunday Virginia. Mrs. Ralph Breene, who has teacher Mount Johnston Falls Friday evening to play the school held in the church galleries been spending the past three district, In the the week-end In Miss Doris Frederickson spent spent the week-end at thp home of Mr. teams of the Highland Falls High on Saturday evening was largely | days with her parents. Mr. and Middletown visiting friends. and Mrs. George Doyle in Brook- school. attended, more than eighty of the Mrs. Egbert Mosher, returned to Curtis and Kenneth Johnston Friday e'-enlng the N. Y. M. members with parents and friends her home in Glen Wild, Sullivan of Brooklyn, were guests at the lyn. N. Y. Mrs. Keegan, the_mother of A. Glee Club will hold an enter- being present The program was county, Thursday. home of their parents, Mr. au-1 James Keegan, passed away in tainment for the benefit of the under the direction of Jacob Steidle Miss Alice Nash, who has been Mrs. John Johnston, for the weekMrs. Richard D. CfensoB. premier golfer and popular Mid* Senior class Washington fund. Middletown last Tuesday. in Newburgh nursing for the past end. dletown society matron, driving from the tret tee at Plnehurst rved by FredwooS Christiana ana in the match which won her the St Valentine's tourney. This is The Knights of Columbus will **"* An Important meeting was held * three weeks, returned home to Arthur Maharay In the St. John's Parish House by have a minstrel show in the St . . . ... with a corps of her parents,, Mr. and Mrs.. Frank Frank Evans are attending the the last women's tournament before that which will be held to de. . the Parish Aid Society last Fri- Thomas' Hall on Monday evening. assents. Afterward games were^ash, of South Mate street Tues- term of court at Goshen as jurors. cide the championship of the North and South. Mrs. Clemson, it Vernon Shaw had a birthday day afternoon. Beginning last Monday, the played by the young folks while day of this week. Miss Nash to The Women's surprise party at his home Satur- is predicted, will end near the top it thte trial ot skill, too. Board of Trustees of the village the officers of the church held a a graduate trained nurse. Auxiliary also held a meeting. day evening. About twenty-five lage, attended the funeral ot Miss Margaret Devitt, daugh Miss Doty, Latin teacher at of Cornwall will hold meetings business meeting. The next social William Earl, of Newark, N. J.. Cornwall High School was ab- every week instead of every two will be held on March R, when all is spending a few days' vacation were present, chiefly the teacher Charles 0. Decker in Middletown ter of Mr. and Mrs. Edward Devand members of the Sunday sent from school Friday on ac- weeks. friends of the church as well as with his father, .George Earl, of school class to which i e belongs on Thursday. Mr. Decker was an itt, who is a student at New Palti count of illness. uncle of Miss Ethel Decker of Normal, was sent to Monticello iTl^IS^IL^-6*111? of the the Sunday s^^l are urged to be Monroe. Mr. Earl la conductor and several girla ac :ompanyJng this village, who also attended the past week where she will act The C. H. S. second team desent. At some hour during the on one ot the public service cars them. Rev. Chridtiau K. the funeral. feated the Firthclifie Athletic as substitute teacher tor a tew was also present. same evening The Woman's Mis- in that city. Mr. and Mrs. Charles Owens, weeks. Club second team in a hard game on-Hudson Presbyterian Church The Sunday evaaing church last Wednesday evening at the on Feb. 17 at 2:30. It is expect- sionary Society will have a box; County Detective Ketchamand service was a pa-riotic one," in who have been Hvlag at Coral Firthcliffe Club. The game was ed that Mrs. Robert Wesley An- opening. memory of Abraham Lincoln. Sables, Pla,, for two years, re- his force ot men made their third interesting through out and both drews, president o r the Neighbor- Joseph Henry met with an asSl'.ort addresses on Liiaco'n wero turned to this village on Tues- successful raid in this village on teams played a good game. The hood Council of Woman's Clubs cident recently. While operating a given by four members of the day evening and expect to make Friday evening about 6 o'clock, his home in this section some- when they raided the lunch room C. H. S. team took the lead with will be present. Her. subject will buzz-saw for Charles V. Gorse, Christian Endeavor Society ,,, one minute to play and kept It be "Lights and Sidelights of a the saw tore the nail and some Esther Decker, Miss Grace Lem- where In future. They made the and premises of Thomas Ciccone till the final whistle blew. The Woman's Convention." on, Fletcher Johnston and Vernou trip In their car being on the on -the corner of Clinton and f!eh from a finger. score was 2622. Sbaw. Rev. Christian S. Jessen road about one week. Ward streets. The C. H. H. S. boys' basket Personals also spoke for a short tim on George F. Tibbitta gave a ball team was defeated by the Miss Anna L. Cooper of the, the lessons taught by Lincoln'* stereopticon lecture In the lower Highland Falls High school team life. Presbyterian Church last Sunday last Friday, 14 to 15. Dancing staff of nurses in Fordham HosA communicant class has been pital, The Bronx, spent the week* evening. His subject was "The followed the game started Saturday afternoons at Holy Land." end with her cousins, the Misses The C. H. H. S. teams will The following is the list of the play the Walden High school Moore, of the Meadowbropk and Three b West Main Street Over the manse by Rev. Christian S. Jessen. Six attended last Saturnew officers recently installed by teams next Friday evening at Silver Stream Road. day. Erie Are Orange County Lodge. Knights Walden. Miss Elsie Monell Selz of BrookThe Light Bearers held a short meeting at the home of N. A. Lenmg westward from the river. lyn, came to Bethlehem for the mon Saturday afternoon. One is to be placed in Timp Pass] Sunday school social. The Live Wires will hold an Among the $0 grade crossings between Dunderberg and West The four children of Mr. and that have been added to the Pub- entertainment in the chapel FriMountains three miles south of Mrs. -Ralph Owen spent a part of A silver the Bear Mountain headquarters; the past week with their grandfa- lic Service Commission program day evening. to be usedcollection for the for elimination under the Laws will be taken giving riews north into the deep tlier at Meadowbrook. of 1926, are three in West Main repairs on the church. est part of the Hudson gorge and Trustees of Bethlehem street, Goshen, over the Trie At this evening's Christian Ensouth across the broad expansion r, . deavor meeting there will be a of the valley In Haverstraw Bay Lhurc" are planning a Washinjr- railroad, according to an Albany debate on the respective merits of Popular Nature Trail System to and the Tappan Zee. Another *;on Birthday dinner to be held in report. Public hearings will be George Washington and Abraham will be on Fingerboard Mountain Garrison's Hall at Salisbury AlilJs hf!d on these projects in the near Lincoln. Be Enlarged future. one of the high interior ridges of on February 22. Opportunity will be given local, the Park, at an elevation of 1380 Mrs. McCabe of Haverstraw / Plans for teaching of natural feet, giving views over Lake spent the week-end with her bro- state and railroad authorities to appear and express their views science for the benefit of the hik- Tlorati, and a far vista of the Hud- ther, <3. K. Storie. as to the necessity for ellminaAnother will be located on ers and campers in the Harriman son. tUn in the public Interest. They State Park, along the lines init- Tom Jones Mountain, over-looking tuay also voice their objections iated in 1925 by Dr. Frank E. the new Lake Sebago, last of the to the program of the commisLutz, Curator of Entomology of many artificial lakes created in sion. the American Museum of Natural the Park; and the fourth, of those While it has been recommendHistory, in its outdoor museum now being placed, will be in a reLev! V. Slnsabangh ed tLat the method by which tha in this preserve, are soon to be mote section of the Ramapo regextended In a new form, with the ion, in the southern part of the Levl Vanderlyn Sinsabaugh cosr of gvbde crossings el'mfnacooperation of the Comissioners preserve, on a natural balcony of died at the Hackensack hospital tl-jn !s apportioned to the tow of the Palisades Interstate Park, ice smoothed ledges, giving a Monday after an illnesa of two village or city and the state and , railroads be changed to the counthrough Major W. A. Welch, gen- view east across lines of hills to months. Diphtheria Drive Is Contineral manager. The Nature Trails Hook Mountain and Haverstraw Mr. Sinsabaugh was born in the ty, state and railroads, never*he Bay. . ued At Third established by Dr. Lutz, and since town of Crawford, the son of Ann less there are certain crosd'nirs initiated in this country and Elizabeth Vauderlyn aud Robert wlich can be eliminated under Clinic abroad, were planned originally HIGHLAND FALLS GIRL P. L. Sinsabaugh. He spent his the present method, which ar for the younger campers, the fifaround Montgomery, ffltiKerons to the HAS FRACTURED SKULL early life attended the Moutgom- it was announced, public weir* MONTGOMERY, Feb. 17The ty* thousand boys and girls who where he enjoy vacations in the Harrimaa So long as the tw remains as third clinic of the Montgomery eiy academy. He spent several 3 lde his uncle Park every summer. But a dev. present, the commissioner i High school held tor the InoculaLillian o *? niand has-: arisen for giving this Falls is in Dembitz,Luke'sHighland I?f hawel,^ ? **** as a car- ^ve.ned by the existing statute tion of the pupils against diphthe St. hospital' Nat Stabaugh, instruction to adults, who have at Newburgh with a possible and builder. He later it was said theria was held on Friday aftevalready been attracted to Dr. fracture of th skull, received went to Middletown, where he . Orders this week were issued noon in the High school builde Luti'g field museum. for the elimination of Dolson ava- in j. About 800 children were Friday night when she was struck engaged in business. The surviving relatives are his nuei grade crossing on the Mid- treated. Dr. J. W. Ross and Dr. Dr. Lute and Major Welch now in Highland Falls by a automopropose to establish similar na- bile driven by Lee Preston, color- wife, one son, Robert V. Sinsa- dletown & Unioaville railroad by A. M. Kyte were the physicians ture trails, with a "curriculum" ed, a private of the regular army baugh, of Rutherford, N. J., and <J*nessmg the road and makior doing the work. They were as one granddaughter, Dorothy R. * anderpass. A first plan " sisted in their work by the folintended for those of older Intelli- detachment at West Point. Sinsabaugh, of Rutherford; three gence, and with some basis of lowing nurses: Miss Marion Teed, She was a member of the knowledge In natural science to Mrs. J. W. Ross, Miss Mavy High school baei- of Montgoinery. Mrg. w. j. ShaW( boKin with. These will be laid ball team, which had started for Leslie C. Monks Hehn and Mrs. Charles Mueller. out in the vicinity of the new Cornwall for a game. Stopping of Midland Park, N. J., and Mrs. M Bk 43 The work was done under the shelters which Major Welch is for a moment at Mountain ave- J. M. Shute, of Wortendyke, N. of th ?' Aageles ' Stock Ex- auspices of the Parent-Teacher the Los ? '' nd fomer res now locating, on some of the many nue, Highland Falls, Miss Dem- J., and also by one urother, John 'dent of association, with the cooperation hiker^' trails which have been bits stepped from her machine N. Sinsabaugh, of Walden. Middletown. died Thursday ,t his of the State Board ot Health. The funeral will be neld from home. U,, after a built in the past six years, large into the path of Preston's car. Mrs. William Penoyar, Mrs. bin late home at 52 Carmita avely by the volunteer labor ot memDaniel F. Taft, Mrs. Harry Grab* nue, Rutherford, on Thursday bers of the New York city walkMr. Monks was born IB Jersey tree, Mrs. Alanson Cole and Mrs. afternoon. Burial will be in ing clubs. These trails, which to- TOBOGGAN AS S^on of the late Wm. Monks Isaac Jenninfs attended the Newark. tal over a hundred miles extendand Martha Brucklacher, 17 Grand regular monthly get together ing east and west j^-^s the Park Middletown He was a meeting of the Women's AuxilSamuel McMunn from the Ramapo Valley to the A toboggan was successfully H ,5 iaries of Orange county on Wed* Samuel McMunn, aged 68 Hudson, and north and south turned into an ambulance at Bear we nesday of the past week which " years, died at his home in Sidney, from Suffern to Bear Mountain, Mountain, Sunday, when Richard was held la the Legion homo in N. Y., Saturday. offer on a large scale, examples Williams, manager of the skat'.IK . o Bache and Company Newburgh Mrs. William PenoH. . Mr. McMunn was born at of the characteristic features ot team of the Iceland rink in New New York financial hoBM, and II yar of this village was Installed the natural history of the region York, fell and sprained his ankle Hamotonburgh, the son of Char* Wctt He as county chairman. which Dr. LuU h*a bnnght out while climbing toward the lop of lotto MoElroy and George Mcthree Mrs. M. Wilklo in an intensive treatment of a the ski slide to witness the ski Munn. Ho was a member of the Harold, f , , M Leslie J., and Donald hold theJoseph group of the will ' study Re- : Episcopal church at Unadilla. forty acre tract on the western jumping championships. The surviving relatives arc Monks, all of Los Angeles; aud a formed Church Missionary Socleborder of the Harriman preserve. Williams weljn* m0 r than JOO brother, William Monks of this ty meeting at her hrfme on Toes They also display exceptional fea- pounds, and wu about half-way three brothers, George C. Mc- c!ty, day afternoon, Feb. 16, beginning1 Munn, of Warwick; Frank V. Metures which have bean disclosed up the slope when he st-imbled ami st 2:XO p. w. ~ : Miiun, of Campbell Hall, and b? the trail of scouts in laying rolled back some SO :'et over the Charles' D. The Montgomery Grange will ! routes over the skylines and rocks. He was unaMe to rise, and Isaac T, Boughton, of MiddleCharles D. Lynch, of South hold Its next regular meeting on thTonfh the more remote sect- bccau.s;,. of his weight, rescuers* town. The funeral service* will be Cent re vl He, died at his home Tuesday evening la the hall In lots. were puzzled until they thonght of ; These trail shelters flre to bo lo- the nearby tobosrsran sliile. He wa* held at Grace Episcopal church, there Thursday at the age of 75 this Tillage at 8 o'clock. A thimble party will be held cated at lints ot unusil interest, loaded on M toboggan and with Middletown, Thursday afternoon years. The funeral will be held where the hikers who UK<> them two companions "shot" the slide at S o'clock, Rector Ronun L. from the residence of his daugh at the Presbyterian Church manse Will enjoy splendid to the Bear Mountain Inn for first Harding officiating. Friends un- ter, Mrs. Charles Knibbi, at on Union street on Wednesday Over the Hudson prorse or over f h i aid treatment. He left later lot able to attend the services may Rldgehtiry, Sunday at X o'clock, afternoon, call at the chapel of Isaac J. Ha*-| Burial will be la the Lower Road Mr. anl Mrs Edwnrd Puff and Scares of wooded mountains r u n - ! New York' brouck, today. Mrt. !>'"<< T,A*~ "t fi' cemetery at Weittowa.

Cornwall Holy Name Men - Enjoy Lecture on



Octree P. DtCntf AttriWtei



Mtlafet Defeats Miss Patterfi tri 3 m St Vaka>


PIN'EIIURST. N. C.. Feb. 17 Mrs. ft. 0. Clemsoa of Middle* town. N. V., the medalist, wos the final' of the St Valeatlne'i golf tournament here Monday defeating M'ts Louise Pattersoa of Plaiafield, N. J and S. Mis Patterson lost the first three holes. Mrs. Clemsoa was ia the rouch only twice during t as match, and never was In a trap. The summaries: First Consolation-Mrs. George A. Mogooo. Oakmoot, defeat**, Mrs. A. S. Higglns, Yonkers. 1. holes. Second DivisionMiss Mariel Couch. Sound Beach, defeated Miss Mary T. O'Brien. Detroit, and 6. Third DivisionMrs. G. 8. Stevens, North Hooslck, N". T.. defeated Mrs. A. L. Sands. Newport. 4 and 8. Fourth DivisionMUs Lillian Ebberts. Buffalo, defeated Mrs. U H. Gates, Plainfield. i and 4.


FAIR OAKS, Feb. 17-Tne Fair Oaks Athletic Club gave a birthday surprise party in honor of Wilbur Fallen's twentieth birthday Friday evening, Feb. 11. Among those present were Misses Dorothy and Isabella Brown. Pearl Gillen, Viola and Helen Hornberger, Ruth Weld, Leonard Gillen, Chester Yearence, Wilbur and Charles Fallen, David and Gussie Snell, Herbert Dolloway, Mr. and Mrs. Wilbur Fallen, Sr, and Mrs. Edward Askew, all from Fair Oaks; Winthrop and Georsw Metcalfe, Guy Stirapson, Hisa Helen Beakes from iddletown; and Helen Beakes from Middletown, and others from Otisville and Hiddletown.


Wilbur Fallon, Jr., received many presents. Personals Mrs. George R. Metcalfe and family, of Middletown, spent the week-end at Elmwood Farm* Mrs. Edward Yearence is illHarvey York, who has been car* ing for his mother-in-law, Mrs. Alonzo Morgan, of Middletown, returned to his home Sunday but was called back onday and will probably spend the balance of the week there. Ernest Adams of Newark, N. J? was a visitor at relatives last week.

Cards and other fames were played. * Refreshments were'served.

94-106 Water St. Newburgh, N. Y. Telephone 1234


The Big Day

Saturday, Feb. 26



Dollar Day


w w v p . M _ t\anfft





With 100 Extra Salespeople far Service

Now On Sale

Newly Arrived

Advance exhibition of Dollar Day articles in our Water street .windows will begin Wednesday, Feb. 23.

the colon that foretell the coming el spring, newest arrivak hi Sift Frocks, both one and tw piece style, flrant R<m manian embroidery, the full peasant aleeve, the landing collar, smocking, pleats and mote pleats. Two lone effects, ombre efeett, two and three tiered skirls. Georgettes and crepes rule. Bothx women's and miser** SIRCI.

fresh and in

Additional information

will be printed in this paper next week

Published: January 25, 1931 Copyright The New York Times

SATURDAY, JULY 13, 1940.


| ByE. Christie


Important Tourist Dollars

Where Will United States Residents Seek Their Vacation Rendezvous This Year? Europe Is Practically Closed Through the War. Trouble and Uncertainty Are in the Orient. Mexico Has Tropical Heat. So the Answer IsCanada
In Florida everyone is friendly to visitors: police officers, clerks in stores, filling station attendants, waitresseseveryone who comes into contact with tourists. They unfailingly take time to inquire about the visitor's home town, if he is enjoying his visit, and what he has seen. Then they offer suggestions as to other spots to explore. The newspapers of the city of St. Petersburg collect the names and home addresses of persons registering at their tourist bureau. The next day an announcement appears'" that Mr. and Mrs. So-and-So from such-and-such a place are guests in that city. St. Petersburg has placed upward of three thousand green-painted benches on its sidewalks, many .of them in the shopping district. These are an invitation to the visitor to rest and amuse himself by watching the passing throng. Here, visitors from all over the continent become acquainted, boast about the . glories of their home towns and the accomplishments of their offspring. New friendships are made, and the tourist lingers in St. Petersburg and parts with his dollars. It is not unusual to see one of these visitors look up from his newspaper and exclaim delightedly. "Look. Ma! (or, Look, Pa!). We're news! There's a write-up about us in the paper!'' That write-up is a small thing, but it does a great deal to warm the cockles of a visitor's heart. Possibly Floridians learned from Dale Carnegie that there is no sweeter music than the sound of a person's own name, no more pleasing picture than his name in print Registering at the tourist bureau in the city of Fort Myers, the visitor is asked whether he or she plays golf. If the answer is in the affirmative, complimentary tickets to their country club are presented. When the recipient arrives for his game he finds his coming has been heralded and he is welcomed and extended every courtesy. After his game, for the modest sum of twenty-five cents, he is served a delicious afternoon tea on the club house verandah. The club manager visits with him. explains the history of that city, the points of interest. Restaurants and stores are recommended and the visitor leaves well-stocked with information about the city. assure the recipient that it actually was bought in that faraway spotand not an afterthought purchased in one's home town. That locale label says to the person receiving the gift: "I was thinking of you while in Florida." Realizing this, prqduct-of-Florida labels are put on everything offered for the tourist trade. These labels have another function; they advertise Florida wherever these goods are transported. Much of the fruit preserving is being done by the canneries, but a considerable portion of it is the result of private endeavor. Many a womE.n or girl with no other talent is pocketing her share of those extra tourist dollars. Much of this merchandise is being sold in gaily-decorated roadside booths. Some women have even gone a step further; they have packed these jars in .groups of five assorted conserves, labelled them "The Famous Florida Sampler" and offered them as the ideal gift for the folks back home. This venture has proved a big success. In Florida, as elsewhere, hobbyists had difficulty in finding a market for their wares. Today, artists, photographers, wood-carvers, makers of shell ornaments, and a host of others, are concentrating on small, easily carried articles which sell readily to visitors. No chance is missed to bring their work to the attention of the tourist. Merchants sell it on commission. Tables laden with it are to be found at almost every historical point of interest. It is displayed in tea rooms. Roadside booths are stocked with it. Many hands which would otherwise be idle are kept busy earning tourist dollars. Growers of citrus fruit have established booths along all roads over which the visitor must pass when leaving southern Florida. Large net bags filled with the best varieties of oranges sell like the proverbial hot cakes to homeward-bound tourists. In Florida, talent of every kind is being exchanged for those important tourist dollars. That state is also on its toes to the value of the friendly thank-you-and-come-again letter. It a visitor has registered at a tourist bureau, about a month after he returns home he will receive a picture postcard from, the locale in which he registered. On the reverse side a handwritten message will read something like this: "Do you remember this spot? We hope you enjoyed your visit and will come again next winter." If the recipient has the price, he likely will go again. He has been warmly welcomed and made to feel important. He has been interestingly entertained and has probably formed new friendships. The people down there remembered him even after he returned home. That postcard is proof of that. Even if he can't go there next winter he will boost Florida to his friends and neighbors. out being sold on their antiquity, he undoubtedly would have been moved to profanity. But famous feet had once .trod those streets, and who is the modern motorist that he should grumble? As to the application of psychology in our country, Canadians would be well advised to make those none-too-good sections of our highways romantic. Wherever possible, inexpensive signs should be placed. In print readable from a moving car they should state that such-and-such battle, massacre, or other dramatic event of history took place in that locale. Any lonely stretch of indifferent road could be enlivened by a sign stating that this trail once knew the silent tread of the Indian and the rumble of pioneer carts. It's merely the old idea of a sufferer from toothache immersing his discomfort in an exciting murder story. As fast as circumstances permit,, our forts and ancient landmarks should be restored. Highlights of the history of those places should reach the hands of every tourist visiting the province in which they are located. History has high entertainment value, and Canada has a colorful history. These places would also afford an excellent opportunity for presenting to the tourist's ncrtice an assortment of Canadian-made merchandise suitable to be bought for souvenirs and for gifts for the lolks back home. The states of Kentucky, Florida and California are making the best of similar opportunities, and always the gift or souvenir bears a sticker attesting that it was bought in that locale. The tea rooms and smaller restaurants of Canada have much to learn yet about bidding for the tourist dollar. Dusty windows and saddened curtains do nothing to augment business. Also, a goodly majority of our caterers have yet to learn the low cost and high-attraction value of color. In this'age of color, the white serviette has little place. Varnished, washable table tops, place mats and serviettes of assorted colors, a gay pottery vase ^holding a few spirited flowers indicate to the visitor that this will likely be an excellent place to eatto part with tourist money. In Canada, as in those states which have made a success of the tourist trade, everything possible should be utilized to entertain the tourist and delay his return home. Every province in the dominion is rich in things which possess entertainment value. Each has its history, its museums, its public buildings, its parks and its bands which could enliven them. Each has its factories. Many have mines, fisheries, fruit groves, and entertainment galore. We have everything in Canada to give the tourist the time of his life. All that is needed is for us to wake up and realize on our assets. Then there is the matter of those extra dollars the tourist has brought along to spend on merchandise. Seeing that he does leave them in Canada might- well be the work of every man's and woman's club in the dominion. A large number of our unemployed young people are adept with their hands. Organized, instructed and supervised by members of our various clubs, they could produce a wide variety of articles which could be readily exchanged for tourist dollars. There is a vast industry here waiting for development. These extra tourist dollars might well be the concern of our olddr women who need money. Canada abounds in fruit, both wild and cultivated. It also abounds in discarded small glass containers. Canadian women rank high as makers of jellies and jams. Why not put their talent to work. "Famous Canadian Samplers" could be the answer to the tourist's problem as to what to take home to the elderly, the sick, and to all those with a sweet tooth. And what about our Canadian honey? Attractively labelled, much of it can be exchanged for tourist money. Another job which might well be undertaken by our various clubs is an annual invitation day. Working under the direction of the Tourist and Convention Bureau, they could attract hundreds of thousands of visitors to Canada. All that is needed is a telephone directory from every American city. We could even go farther afield for names and addresses. Then each club could stage a drive for persons willing to buy five postcards picturing Canadian beauty spots, five stamps, and willing to devote a few minutes to writing a come-tc-Canada invitation to the five names supplied to him or her. The cost to the individual would be slight, the result in incoming tourist dollars might be staggering. Miami. Floridathe most progressive touristattracting city on the North American continent has embarked on a similar project. Again working hand in hand with the Tourist Bureau, our clubs could undertake the thank-you-and-come-again letters which should follow the return home of every visitor who sets foot in our country. There is yet another job which could be undertaken by our clubs: the supplying of Visitor-From-Canada stickers. These might well be supplied to all cars leaving our country. Applied to the right-rear car window, they would be seen by thousands of residents of .the country visited. Their value as tourist attraction? Every person who is made Canadaconscious is a prospective visitor to Canada. Possibly our immigration officials at the border would undertake to hand these to all motorists leaving our country. There is work for all if we are going to achieve prosperity through the tourist dollar. Canada the summer playground of the world! That is not a dream of an impossible Utopia. It will be fait accompli when every man and woman works toward that end. Canada is a nation at war, but the unparalleled opportunity confronting her was born of war. It is now that opportunity must be grasped. Human beings, are creatures of habit. Where they have gone once, they will go again. How many vacationists from other countries acquire the Canada-habit depends on - what Canadians do about itand how zcton they do it

n*HE bureau of statistics at Ottawa estimates \" that the tourist trade in Canada during * 1939 a m o u n t e d to approximately t-TH 000,000. <- jjioughtful Canadians are asking themselves i what dizzy height this figure could have 'en boosted if the tourist business had been * active concern of every Canadian citizen. j'V m anv of our unemployed would it have ,; back to work? Even of greater importance, *+*at would it have done to put work into the * n(j5 Of our young people who have, to date, ''own nothing but idleness? ""And what of the future? Today Canada is ,~d with an opportunity which, if grasped. '-*ll eliminate our unemployment problem. To south of is ! iVec~e people usare a vast and wealthy a nation I'-'io casting about for place i n 'which to spend their vacation to spend -American dollars. _ I"n-je to the war. Europe is largely closed If, them. There are war and uncertainty in the Orient. Southward lies Mexico with tropical teat AV'here then shall they spend their holi-

1 I


The answer isCanada. . Despite the adverse propaganda which has (been circulated in their country. Canada this summer will see a mighty invasion of Americans laden with American dollars. No passport is required to cros- the most peaceful international boundary in all the world. And the I American dollar is worth one-dollar-and-tenI cents in Canada. How many of these important tourist dollars vill be left :" cur country, and on what they Iv'-ill be spent depends entirely upon us I Canadian? To datf, our citizens have shown an astonI'shing-apathy toward the tourist business. MenI'Jon its possibilities to the average person and j-'ewill shrug and say that it is the merchant's concernnot his. No more stupid statement ifcaJ O'er been made. I Throughout the length and breadth of the I''piled States, large billboard signs remind the public: IF VQU WORK FOR A LIVING. I V Q U ' R E IN BUSINESS. WHAT HELPS BUSINESS HELPS YOU. This i? a lesson all too many Canadians hare yet to learn. It is especially true of the I tonrist business. Every person who visits this I country must be. housed, fed, transported and I entertained. He makes work for hotel, roominghouse and"tourist camp employees. He eats the fanner's grain, livestock, poultry and dairy icroduce. He consumes the crop of the market [gardener and fruit-growers. The fish of our i lakes and streams find their way to his dinner plate. Transporting him makes work for those who operate our railways, street cars I and motor vehicles. He provides work for those I engaged in entertainment projects. There is [virtually no business which does not profit I either directly or indirectly by the tourist ' collar. Then there is the matter of the extra coney which every visitor brings along to spend" on whatever takes his fancypossibly to spend for gifts to take home to relatives sal friends. Into whose pockets those dollars vill go depends entirely upon who makes a bid lor them. Whenever t h e possibility of a colossal tourift trade ior Canada is mentioned. :-:ome Canadian is certain to ask pessimistically: I "What have we to attract tourists?"


There is sound psychology behind these courteous acts. How well a person is treated, how important he is made to feel, how interestingly he is entertained, determine how long he will remain in any locale. Floridians realize that. As to entertaining, golf, tennis, lawn- bowling, boating, bridge and chess clubs invite and welcome the tourist. Band concerts are given dail}' in Florida's parks. Amusement parks Making Bid for offer horseshoe-pitching, shuffleboard, chess, checkers, dominoes and many other games at Tourist Trade which the visitor may try his skill. Clubs and lodges of every kind, have thrown New Mexico is another state which is making a big bid for tourist trade. According to figures wide their doors to fellow members from all received from the chamber of commerce in over the world. Albuquerque, tourists left approximately $31,Art clubs exhibit their work for the tourist's Turn Canada Into inspection. 000,000 in New Mexico in 1939and that state Vast Playground has a population of 500,000. Churches of every denomination welcome Arizona also is waking up. It aims to be a him warmly. | We have everything which is needed to great health centre and is working toward that Public libraries have made a special ar" pake Canada the summer playground of the end. rangement whereby the visitor can obtain sorld. We have our Atlantic and Pacific And what of Canada? What are we going reading matter at very small cost. ! .ieashore?. We have countless lakes and rivers to do about our glorious summer climate, our Operators of factories offer personally-con|c! unsurpassed beauty. We have majestic magnificent scenery, our history, our attracducted tours through their plants. mountains, forests and gorgeous scenery of tions without end? Nothing will prevent us Beauty spots, both publicly and privately 'every kind. And we have the finest summer from becoming the summer playground of the owned, invite the tourist. For small cost, or I climate to be found on the face of the earth. world except lack of interest and lack of inno cost at all, he can explore orange groves, t Whatever kind of a holiday the visitor telligent co-operation. tropical jungles, alligator, lion and peacock Idesires Canada can provide. Our rivers teem Last year, through the splendid effort of a farms. In short, everything which Florida with fish. Game of wide variety roams oursmall number of Canadians, tourists left appossesses is utilized to attract and entertain the forests. Our cities provide up-to-date stores proximately $275,000,000 in our country. If tourist. and modern theatres. Our splendid parks and every Canadian man and woman had wholeAlso. Florida has learned the entertainment game: preserves await the lovers of nature. Our heartedly assisted the various branches of our value of history. St. Augustine, on the east pine forerts and mountain resorts call to those tourist and convention bureau, what might coast, advertises itself as the historical city. Vno are seeking health. have been the result? It would have been a To entertain its visitors it offers a rebuilt slave Canada, the summer playground of the world: stupendous figure. market, rebuilt oldest house in the United Thai is not impossible of achievement. All If our merchants, manufacturers and proStales, and Fort Marion. that is needed is the active and intelligent ducers could have been reasonably certain that In their present condition there is nothing Ico-operation of every Canadian citizen. What this overwhelming increase in business could exciting about any of these buildings, but after I California and Florida have done to build be expected annually, how many idle Canareading their dramatically presented past in a tremendous winter tourist trade, we Canadians would now be steadily employed? How the guide book, history lives again for the dians can do to build a mighty summer one. We many of our young people would be pocketing visitor. The cruelty and ruthlessness of the tio not need to learn how to do this by the weekly or monthly wages? I expensive trial-and-error method. These states These are questions which have blazed the trail, have shown us the way. every person who is not By STANLEY THE OLD HOME TOWN |They have demonstrated that the building oC a mentally deficient will do (gigantic tourist trade is composed of only four well to pause and ponder. iteps: And what of the summer 1. Bring ;o the attention n prospective of 1940 and all succeeding visitors all that a. stateor countryhas to summers? How many of offer. these all-important tourist 2. Treat tourists so well that they will dollars will be left in ime again and again, and advise their countryCanada? That depends enen to do likewise. tirely upon what we 3. Offer locally-made products so attractively Canadians decide to do id extensively that they will be exchanged about it. eadily ior those extra dollars the tourist has Before we can become a rought along to spend. 'All displayed merdominion-wide mecca for nandise must bear a locale label if it is to untold thousands of tourave souvenir or gift value. This is of prime ists from the United States importance..) and all other parts of the 4. The writing of friendly thank-you-andworld, we must improve ome-again letters to the tourist after his return our attitude toward those oine. persons who pay us the On all these points we Canadians can learn compliment of visiting us. much from a perusual of the technique of Entering the city of New Floridathe latest state to make a spectacular Orleans from the east, one is confronted by a sign uccess of its -winter tourist trade. When Floridians decided to make a tourist which warns: lecca of their state, any number of their BEHAVE YOURSELF esidents would have been justified in asking BE QUIET 'hat they had to attract x tourisls. For more OR BE ARRESTED ten a century the ingenious Americans had Canadians have not gone 'ondered what to do with that thumb of land to that extent; of rudeness, *hich divides the Atlantic ocean 'from the Gulf but wethe ^citizens not i Mexico. The eastern portion was largely a actively engaged in atesert of sand. Mile upon mile of southtracting touristshave shown a marked lack of ttriral Florida was a vast swamp, infested daye auction. The bark of the auctioneer. The cordiality which is perilously close to rudeness. "th reptiles. The western portion was another moans ... the despairing cry ... This is inexcusable. The average visitor to our ffldy v.-aste. Only the northern part of the At the oldest house the tourist lives life as country is a law-abiding citizen. In his home late appeared to have promise. it was in an earlier day. town, he is in all probability a church member Today, Florida advertises itself as the winter He sees Fort Marion fall to conqueror after and a lodge or club member in good standing. P'a-ground of the world. The famous city conqueror. Amid the rattle and crash, of swords He merits friendliness and kindly consideration. * Miami, once a desolate stretch of sand, is brave men go down to glorious death. He cr >e of the beauty spots of the continenta Another lesson we Canadians need to learn thrills with the triumph of the victor, he monument to faith and industry. is to make the best of what we have to offer despairs with the vanquished. There is no need to dwell at length on our visitors, and not to underrate our assets. A. pavilion has been built over the spring >'' Florida attracted the attention of her vast Whenever the possibility of a vast tourist at which Ponce de Leon is reputed to have multitude of tourists. Everyone is familiar trade is discussed, some Canadian is sure to drunk Here, thousands of tourists good';a her magazine and newspaper advertising: ask pessimistically, "What about our roads?" ?3 naturedly quench their thirstat twenty-five -iirig palms on a sundrenched beach where Tourists, to date, have done; very little comcents a swig. Poor old Ponce's fountain of or'unaieand almost nakedhumanity replaining about our highways. : Letters written vouth didn't prevent him from dying in the plenishes its supply oi vitamine D- But much after their return home admit that our roads, average state of human deterioration, but, ?-"- be learned from a glance at how that state while slightly rough, were quite passable. reasons the tourist, you never know your luck. ' and amuses those who visit it. An Indian burial groundincluded in the T is true that our highways could stand a price of the swigalso makes history live again. "pLORIDA hss provided comfortable aclot of improvement. A country at war An assortment of skeletons is rudely exposed to " commodation for every price level. cannot embark upon an ambitious prothe public view, but under the hypnotic spell Luxurious hotels cater expertly to the gramme of road construction or improvement, caused by the guide's voice the visitor sees not ?*althj-. Efficiently-managed hotels and tourist but there is one thing we can do; we can these grisly remains but early Americans waes look after the well-being of the person distract the visitor's attention from those porpossibly meeting Ponce de Leon and attempting * moderate means There is an. abundance of tions which are in the poorest condition. In to understand his impossible search. ; jourist cabins, tenting and trailer accommodathis we can learn a lesson from St Augustine. n a ? m pleasant surroundings for those who Assuredly Florida has learned the entertainSt. Augustine, a city which ;made a big bid >; necessity must make their holiday mment value of history and legend. for tourist trade, had to contend with rough brick pavements which did nothing to improve /tegardless of whether the tourist arrives /TVHAT state also is wide awake to the value the motorist's temper, but the residents of St *'th a carload of servants or a carload of I ' of those extra dollars the tourist has Augustine did not need to be taught psychology. tamping equipment, the residents of that state brought along to spend. Every kind of Several miles before reaching that city, the "' to make- his visit a memorable one. As fruit which grows there is converted into jams, motorist is confronted with a sign announcing by common consent, they put the accent iellies and marmalades. Attractively displayed. n that it is so many miles to St. Augustinethe B ^lendliness. And there is no better thing and bearing those all-important product-ofcity with quaint cobbled streets. Twice again which they could place it. A stranger in Florida labels, these conserves are being readi.y before he reaches the city limits he reads more ^strange land appreciates friendliness. He ovrhaneed for tourist dollars. !U about those quaint cobbled streets If the * n remember it long after the glories of Florida has learned the value of locale motorist had bounced over those cobbles withj;- ery and wonders of accomplishment have labels. A gift bought at a distant point must


Courteous Act Is Sound Psychology


Let Us Look at Ourselves

E have been doing this, superficially at least. Watch the crowds as they pass shop windows, and I am not speaking o women only. The love of self, and interest in self, is ingrained. How easily hurt we are when a slight is put upon us evert in as small a matter as the misspelling of our names. Such an important word, we feel, should be known of all men! How we like to talk about our moods, our.peculiar ways, our likes and dislikes. "A bore." someone wrote, "is a person who talks about himself and so gives me no chance to talk of myself." We have been looking at ourselves. But now we must go a step farther. We must look at ourselves critically, for the easy ways and easy days are gone forever. We, and all that we stand for are threatened. The simple things which we accepted without gratitude now have become infinitely dear. We spoke of this as we drove through the mountains last week, enjoying every peak and valley, every stretch of meadowland and lake. Even fhe bullrushes around the ponds, and all the wildflowers have taken on a significance which stabs the heart. We saw many people travelling, hiking, playing tennis, swimming, as people should in these golden days . of summer. But even the laughter of children now has a sorrowful echo, and anxiety sits, an unwelcome guest, even at picnic tables, for in the gayest company the conversation, sooner or later, comes back to the black nightmare of Europe. We wonder why the world, this world of beauty and abundance has become such a. place of horror, and we say it has all happened so suddenly. But that is all wrong of course. The present distress has had a long history. We remember, with regret and apology, how hard we were on the people that kept on telling us that this sort of thing was bound to happen. We didn't believe them, for human beings are well equipped with the ability to reject a thought that is unpleasant. Before we sinkj too deep in the morass of remorse, let us enter this plea for our dullness. We really did believe that mankind had gone loo far on the road to civilization to actually revert to barbarism. We knew that there was much selfishness in the world, and that the cure given long ago when the Word was flesh, and been only partially received. But we kept telling each other that one increasing purpose ran through life, and the general direction of humanity was upward. When we look at ourselves we are comforted to note that most of us are ready to relieve physical needs. Look at the preparations being made for the receiving of refugee children from Europe. Men and women are actually looking forward with pleasure to the coming of these homeless little ones. Women are sewing for them now. Vegetables are being canned and fruit preserved more than ever before, and a great campaign is being waged to the end that nothing be wasted this year. ! Orre woman who has raised three girls of her own has asked for six refugees; another woman on a fatm near Edmonton wants five little girls under! five years of age.. A woman at Olds has added a still higher note to her application. She sent in word that she would take the last two children to be allotterd. "I do not ask that they have curls or blue eyes, or any beauty at' all. I do notmind if they are


! LITTLE Miss in the .photograph With the head of eoldea hair, I look at your, plump and dimpled hands Embracing the teddy-tear. I notice your 'dainty white-shoed feet, And the inclt. all frills and lace; I think how innocence is defined Within your lovely face. O! Little Miss in the photograph How strange are the ways of life, For now you have grown to womanhood I'm calling you "My Wife." LUCIE E. BEVAN. Winnipeg, Man.

homely, sickly, or even- sullen. Any two little ones in need of a home will be welcome. There is no holding back on the part of our people, when the want is a physical one, but there is more than this required of us if the world is ever to be saved. There is a poverty of soul ss well as of bodya blight which falls on hearts as heavily and destructively as bombs fall on roofs. In spite of nineteen hundred years of Christian teaching, we are still trying to fashion a newworld on something lower than the Golden Rule, and as a result of our stopping half way ort .the road to Salvation, we . have before us and around us a world of trouble and distress. We certainly have all the cleverness \ve need, but cleverness is not enough. By the help of science the agricultural cutput can be increased until there is enough for everyone. But everyone will not get it until man's heart has become softened an* tender. We can all see this. We have aB talked about it, but the cold, clear light of today, when so many of our dreams are zhjattered and our old guarantees are brokeni_we are keenly conscious of our own shortcomings as individuals. We all know why we hato the whole fabric of Nazism and Fascism. We see that in them the soul of. man is destroyed. We know that our Christian democracy is a spa.cious house ire which the soul of man can go in and out and find pasture. But we also know that we have been very lukewarm in cur attempts to demonstrate this to the world around us. I saw a number of recruits marching today behind a pipe band under a hot sun along the street Some of them looked, very young r-too yourrg for service, and some too old, but they all had a look of determination which smote my conscience and I stopped to look a.t them in humility and admiration. Tiley are. offering all they have for an ideal. I wonder how many of us are willing to work at home with the same renunciation of our own ambitions. Dorothy Thompson says we have allowed democracy to drift into something resembling a debating school. We do not like the word propaganda, and that is a pity. There is nothing wrong with the''effort to spread an idea, if the idea happens to be a good one. I wonder if we had been working seriously and enthusiastically at the business of spreading Christian principles, would we be as divided as we are? If we had done our duty as Christians we might have been saved the humiliation of seeing some of our people trying to show their loyalty by burning Mennonite churches or breaking the furniture in German restaurants. What have we done to impress the foreign people with pur own respect and love for this country? Dp we make enough of Empire Day, and Dominion jDay? Do we stand at attention when we sing ,God Save the King? And what about the way |New Canadians are naturalized? is there any ceremony or celebration to impress them with the solemnity arid honor of Canadian citizenship? j I think of young Canadian-; born Germans | nurtured on their parents' love for the fatherland, which ,is strong, in all nationalities. We have taken for granted that they will become good citizens of Canada withoult any effort on our partjust as we have believed our |o%vn children will imbibe religion :if we merely expose them to it The secret of our Complacency i in these matters is not bard to find. We have received so much in Canada that: we are mentally lazy and easeloving.! We (like to go Jon our own way, doing 'the things we like; to do. But now across the soft! summer of our pleasant lives, cold winds are I blowing.. Sirens are sounding, and we are startled out of our complacency, and we see it is not enough to be against Hitler and aE his iniquities. We ;must 'be for something. We must show our people that we have something worth fighting for. Let us be glad we: are jalive in; this great day, when the real test has! come. |The real struggle for the soul of man; Ideas are our weapons, and every moment! is precious. Let us respond to Prime Minister Churctiill's ringing (Challenge, when he called on us air to be proud that we have been chosen !to carry the banner of freedom. Lantern Lane, R.M.D. No. 4. Victoria, B.C.

Published: November 16, 1941 Copyright The New York Times



Coalmen Returning Without Contract; Football League Rails To Vote On Tieup By DAVE HOFF WASHINGTON, Oct. 25()_ CHICAGO. Oct. 25<)SamStrikes and strike threats hung my Baugh is setting aerial recover the nation today. ords for the Washington RedFactory furnaces and homes skins and Sid Luckman is sailheated by soft coal faced a fuel ing the Chicago Bears to vicshortage as it was reported that tories with his touchdown the War Labor Board looks witn pitches. The teams with the disfavor upon a "model contract'' great passers are still leading proposed as the agreement bethe way in the two divisions tween the United Mine Workeis of the National Football League. and soft coal operators. Baugh, now In his seventh Meanwhile, although 35,000 season, has turned in almost striking miners were slowly reunheralded two new all-time turning to work, there was no records this fall his lifetime miner-operator contract and the total of 64 touchdown passes miners' adage"no contract, no . . It's a painfully short beating the 59 set up by Cecil and at Cleveland's municipal work"cast a foreboding shadow what's the betting that ] Isbell of Green Bay, and his stadium can be expected to inover warmth and war producbring 7,057 yards gained on passing crease daily. By kickoff time it November results won't set of tion. out an entirely different topping the 6,741 by Arne Heris likely that 80.000 will be on candidates? Continued top-speed producber of Green Bay. hand at Cleveland and 70 000 at tion was endangered also by Luckman, only a five-year Many French Hate Philadelphiavirtual sellouts. preparations for a strike vote man in the pro league, holds END RUN' ENDED Irish Favored among 350,000 railway workers no records yet but has thrown Retain And Laval Bill Henry, the radio commembers of the five operating On the basis of comparative 11 touchdown passes in five unionswho are demanding a scores and because Angelo mentator who used to be a games and has meant a lot to Great Body Refuse* To minimum wage boost of three Bertelh, their star passer, may sports editor, tells this one on the Bears who are no longer Obey Their Orders dollars a day. In another phase hang up his Notre Dame un:- Lieut. Commander Frank Wicksupreme with their ground attack as in the old days. form for good alter Saturday, horst, head of the Naval AviaLONDON, Oct. 25(JP}~From of railway worker dissension, the the Irish probably will be fav- ' tion Physical Training Depart- American and Chines* soldiers are fighting side by side for the first one of France's leading col- Brotherhood of Railroad Train Eight Aerials men is seeking a revision of history as Chin. ored to bowl over the Midship- ment. . . . Wickhorst was line Baugh has pitched eight aeri- laborationists Marcel Deat working rules which would emmen in much the same man- coach at California under Navy ncse soldiers climb trees monkey-fashion to establish lookout poetsals for touchdowns in only three came the admission today that power the Brotherhood presiwearing mosquito ner they trampled Pitt, Geor- BUI Ingram and the Golden hoodi go on a scouting mission through hevy Jungle undergrowth* games and with seven to go is a great body of Frenchmen hates dent and wage committee to call n and Chinese gia Tech. Michigan. Wisconsin Bears had a big game with soldier shsre a light in a gesture of Allied unity. (Photos by Frank ' well on the way to breaking la- Chief of State Marshal Petam a strike to enforce any demands ire, NEA-Acme photographer and Illinois. The Penn-Army Washington State . . . Just befor the war picture pool.) bell's record of 24 for a season. and Pierre Laval and refuses to made upon railroad manageaffair shapes up as a tossup fore the team left the dressing He threw to Joe Aguirre for one obey their orders. Wickhorst handed each although the cadets seem to room. a sllp of A broadcast by the German- ments. Also, there was the threat Redskin score yesterday and his yer of AFL union leaders have a Franklin Field "jinx" ?il Pasteboard. . . . he smuggled them across the aerials paved the way for an- controlled Paris radio quoted strike over the WLB to call a - - there in 1940, '41 and These are your pass - out State May Purchase Fort George decision losing Georgia border into the United other touchdown, by Andy Far- Deats Newspaper L'Ouevre as awarding a nve-cents-an-hour checks," he explained. . . "They '42. States, where importation of kas, that provided a 13 to 7 vic- saying: wage increase to Los Angeles Island Road And Abolish Toll slaves was prohibited in 1808. tory over the ambitious but still In their final '-tuneups" Penn "Corsica fell like a ripe plum railway and motor coach emof into the hands of the Allies. At ployes, as contrasted with union Proposal To U Surplus Gasoline Tax For PurchaM Of 17- Somethere.his slave houses still unwinmng Chicago Cardinals. are Luckman threw 22 passes yes- all costs we must prevent the demands for ten cents. tickets so you can get back in Mile Drive Will Be Considered By State Road DepartBought Fort Georgr Dame crushed Illinois, 47-0; and terday against the Brooklyn same thing happening in France. Pattern For Peace say, mentMay Extend Road To FernandinaDevelop Navy beat Georgia Tech, 28-14, Needless to need the California "Just as in Corsica, the whole In 1868, after the Civil War, Dodgers and completed 15, two With the eyes of the United boys didn't to use the Park, Recreation CenterRevive Interest coring two touchdowns in the checks. John F. Rollins of New Hamp- to George Wilson for touch- administration in France is rid- Nations and Axis alike upon it, last period to shatter at 14-14) In Historic Island shire bought Fort George and downs, as his contribution to a dled with men who hate Mar- the Senate began debate on a tie. 33 to 21 Chicago win over Pete shal Petain and Chief of Gov- resolution pledging the United tracts to MONDAY MATINEE By MALCOM B. JOHNSON ing the road and extending it began selling there werenorth- Cawthon's boys. ernment Laval. The middle class, States to postwar collaboration erners. Soon fashThese scores compare with Staff Writer) Jack Sharkey Jr., son of the (Associated Press Fla., Oct. 25 across Little Talbot Islanda ionable hotels and winter Brooklyn still hasn't won a Government officials and mili- with its Allies in the maintenArmy's earlier 52-0 rout of CoTALLAHASSEE, lumbia; Penn's 41-7 victory over former heavyweight champ plays (JP)Subdued old Fort George five mile strip of hard, white homes. It became an interna- game but got over two bad hab- tary casteall refuse to obey the ance of peace and the prevensand beachto Fernandina as Tale and Notre Dame's 55-13 fullback for Billard Academy at Island and its historic sur- part of the coastal highway sys- tional resort, and a center of its yesterday failure to score Government's orders." tion of aggression. Sponsors of New London, Conn, . . . Moaner rounding area on the north and inability to gain ground. the orange industry. conquest of Georgia Tech, the resolution insist that despite tem, the state road department its generalities it is specific But the freeze of 1895 wiped Shut out in four previous games Old Age Grants . Elsewhere Saturday's chief de- Frank Sinatra turned up at the bank of the St. Johns river, hopes to make it more attracday enough for the times, but one out the oranges, a yellow fev- and held to a minus 11 yards velopments included Southern gym the other work and asked which was the battleground for tive to travelers. permission to out with bloc of Senators is urging er epidemic in 1807 drove rushing, the Dodgers made California's 6-0 last period de- heavyweight Tami MaureilJo. much of Florida's international After the road right of way amendments to recognize the away the tourists, the biggest ;hree touchdowns against the To Be Increased feat of College of the Pacific be- . . . . Maybe hefiguredhe'd be strife for three centuries, may and other necessities of road United Nations as the agency hotel burned down in 1898, Bears and gained 63 yards by fore 75.000 and Michigan's run- outclassed by Tami, but at least be due for a reawakening. building are taken care of, the Florida la Second for policing the postwar world. and the fashionable Beach rushing. ning riot, 49-6, against Minne- he wouldn't be outnumbered. . . State officials studying a plan department plans to give LitHighest Payer Somebody said "poll taxes" More marks went Into the House was dismantled in 1889. *ota. The Delaware Park race track, to purchase and free the pri- tle Talbot Island to a public today, the Senate Judiciary The island never recovered books at Detroit where the Green Washington trounced highly which didn't open this year be- vately-owned Heckscher Drive agency for development of a JACKSONVILLE, Fla., Oct. 25 those blows, although Capt. Na- Bay Packers thumped the Lions tfP>Leland W. Hlatt, State Wel-Committee promptly called for regarded March Field, 27-7, cause of transportation difficul- of tolls and extend it from Pilot park and recreation center. its legal eagles and one Senator 27 to 6. Prankie Sinkwhile Purdue and Tony Butko- ties, is planning a 1944 meeting, Town up the coast to FernanThe roots of American Co- poleon B. Broward who later again,although he passed for De- fare Commissioner, has an- summoned a tape measure for became governor of Florida and wich, vich exploded for three touch- to start May 28. . . . Willie dina visualize a return to the lonial history are in the marsh nounced that the Old Age Astoe ttst quarter to Ritchie, whoUefemded his croWn lush/days after the Civil War and sand of Fort George Isl- whose family still owns a home ceit's lone score, had seven sistance grant will be increased measuring wind. The poll tax thereadded another colorful of his aerials intercepted, equal- from $14.62 to approximately for the past two Congressional beat Iowa, 28-7. * " in California's last lightweight when diplomats and weattny and. sessions has stimulated more misfortune that befell In The East title fight, beating Harlem Tom- northerners wrote glowing let- Jean Bibault led his band chapter to the history . During ing a Hall of Cleveland against |18.50 when the distribution of talk than almost any other sinthe Spanish-American war he Parker new revenues provided by the gle idea. One bloc wants to abolIn* the East Colgate scored an my Murphy in 1914, will officiate ters home about their winters of French Huge Hugenots ran his famous tug, "The Three the Packers last year, cigarette tax is completed. [ unexpected 20-7 victory over at Wednesday's Sammy Angott- on the island. ashore in America at Fort Friends," recklessly through the tax as prerequisite to Nabbed Two Aerials Hiatt said that figures of the ish the Anothera bloc is dead set Cornell while in the South, the Slugger White title go, as chief If the proposal goes through, George Island in 1562three Spanish blockade with munivoting. Green Bay also nabbed two Social Security board for June, Louisiana State Tigers, on the inspector of the California Ath- motorists for the first time years before St. Augustine was tions for Cuban patriots and In the other Detroit aerials, those nine the latest available, show that against rules Senate where " prowl for an Orange Bowl In- letic Commission When will be able to ride without founded then crossed the back to its berth at Pilot Town. there are against talknterceptions being two greater Florida leads all Southern States *vlte, crushed Georgia, 27-6, as taxern-keeper toots Shor at- paying toll over land on which river to what is Mayport to Since then, Pilot Town has nan the old high which had in the number of recipients in ing as long as you can hold out, Steven Van Buren rolled up 20 tempted to tease some of the Spainards fought French and take possession of the land in been nothing more than the been hit seven times. this has yielded efproportion to population and is fective that the debate so was points on three touchdowns Mara clan about the football the English fought the Spanthe name of France. repealer lifeless village from which St. The New York Giants' em- second to Texas in the size of the defeated. giants recently, Tim Mara scop- ish for control of the Southand two conversions. That touched off a series of Johns river pilots still go out to The undefeated Texas Ag- led him with : "We'll never be east, where the president of international conflicts that did bring the big boats through the phasis on attack in their prac- grant. tice last week showed results gies lost prestige in being held aa far behind on points as you the tiny republic of East Flor- not end until the United States Jacksonville. SO NOW YOU KNOWto a scoreless tie by North are." ida had headquarters, where acquired Florida from Spain 250 twisting channel to woods, there as they hammered the Philin Texas Aggies as Tulane beat the slave king Zephaniah years later. The Spanish finally is Off golf the dense club house Pitt Eagles for two touchdowns ARKANSAS CITY, Kas. UP) course and in each of the first three periTODAY'S GUEST STAR Bouthern Methodist, 12-6, on Kingsley once trained his Af- ousted the French, then the at a which a few Jacksonville peo- ods, adding up to a 42 to 14 J. G. Lillis, a Seabee in the South John Parker, Taunton (Mass.) rican captives, and where English ran out the Spanish, Jim Shiver's 57-yard run. Unwin. Earlier this year the Pacific, wrote his mother where beaten Tulsa got a good work- Gazette: "From the looks of that Father Pedro Martinez be- and the Spanish came back ple get quet Creation. Eagles had beaten New York, he was stationed and it went out in whipping Utah, 55-0, Cardinal World Series error col- came a martyr when he was again. 28 to 14. Tackle Frank Cope uncensored. umn, it must be concluded that clubbed to death by Indians while Nebraska upset favored Gen. James Oflcthorpe ."The name of the island I'm Patman Wants Public To twice blocked Eagle punts Kansas, 7-6 on Walt Wilkins' St. Louis is the one place in the in 1566. General James Oglethorpe at that led directly to touch- on," he wrote, "is the same as country where butter hasn't 65-yard punt return. Road Dept. Meets Today I one time established a fort on Have Chance At Surplus the name of the old horse we downs. Northwestern and Otto Gra- been rationed." Members of the State Road the island, and named it after Goods Left After War The National League recorded used to drive to town." ham blanked Ohio State, 13-0, department meeting today a few his English king. Although he SERVICE DEPT. WASHINGTON, Oct. 25 (/P) a total of 129,284 spectators at the first shutout for the Buckmiles down the coast at Ponte later abandoned it without a its four eyes under Coach Paul Brown, fight, the name Fort George still Every person, says Chairman pointing games, despite a disapVedra will have before them a Sonny the sailor showing of only 9,600 Patman (D-Tex) of the House while Colorado College beat dleweightHome, Niles, Ohio,mid- resolution approving arrange- stands for the Island. from Colorado University, 16-6, and asked to be shipped out since has ments for buying, out of surplus Business Committee, at Chicago's Wngley Field for Toward the end of the 18th Small his Southwestern, of Texas, took 17 year old brother, Rollie, was gasoline tax funds of Duval century John McQueen bought should have a chance to try part the Bears-Dodgers game. New When Colds Cause a 27-6 drubbing from South- reported missing at sea. . . Two county, the 17-mile-long Heck- the island and established him- of the billions of dollars worth York and Phil-Pitt drew the Sor Throat, Coughs day's best throng, 42,681, to the COOKING 4 western of Louisiana. self in the lawless territory as of surplus Government property the best basketball coaches scher HEATING J Although overshadowed by the of the business, Creighton's Ed- i Island Drive and Little Talbot "Commander of the St. Johns expected to be on hand when polo grounds, while 41,463 were Take just one swallow of ' for $122,500. in at Detroit and 35,540 at Wash- Thoxine. See how quickly even REFRIGERATION 1 and Navy-Notre die " " the war ends. d The road was built by the late river." WATER HEATING ^ These goods should not be ington. Dame struggles there are several Oallagheif are at the Iowa one dose brings palliative relief. McQueen sold it to John August Heckscher in 1925 and 'We Pride Ourselves On Tbt4 funneled through a few hands Double acting, it soothes as you Houstoun Mclntosh. who was "t but Hickey is work- 1926 at a cost Service We Render" ^ Colgate- ing inschool,boxing department, lion dollars. He of nearly a amil- leader of the little band of and dumped onto the markets 550,000 Discharged From swallow, then works internally. week. They the envisioned reHoly Cross; Minnesota-Northimmediately after the war is Army Since Dec. 7, 1941 Eases raw throat, loosens phlegm, Capt. Ernie Nevers of the turn then to the area's former American patriots whose agitawestern; Duke-Georgia Tech; Marines is enroute to the South j prosperity, but the Florida boom tion for United States acquisi- over, Patman said in a statestops coughs almost at once. Tulsa-Southwestern of Texas; Pacific war zone. . . . Probably < broke and gradually through the tion of Florida resulted in or- ment, WASHINGTON, Oct. 25 UP) Pleasant tastefor adults and . , , ... ~. ... He related that all witnesses Approximately 550,000 officers children. If not lOO1^ satisfied TCU-LSL: Dartmoum - Yaie. he'll hit the Japs from a Warner years the road has depreciated, i ganization of the short-lived who have been before the Small and men have been honorably your money back. 35c, 60c and Purdue-Wisconsin; Texas-5MU, double Wlng formatlon t he W00den bridges have become Republic of East Florida in 1811. PHONE 321 4 Californ:a-LSC: Georgia fre Lieut. Bill chip, son of the old shaky, taxes have become de- j He ran his government and dl- Business Committee like the discharged from the Army since ll.OO. Get Thoxine now and 14 FAST FOITRTH STRE*.t4 Pearl Harbor. stay on the job. time middleweight champ, and linquent and gasoline restric-' reeled his little guerilla army idea of a central Government The War Department says agency handling the matter, Iformer Navy halfback, is back tions have cut deep into the toll from his home in Fort George, Later Zephaniah Kingsley, with Congress fixing the policies about 200,000 of them are men from the war zone and waiting re\enue. I over 38 years of age who were Access Was By Boat ' one of Florida's wealthiest men, to be followed. orders at San Diego while brothdischarged to go into essential er George, Jr . still is at GuadalBefoie Heckscher built the j acquired the Mclntosh property industry or agriculture and that canal Jack Chevigny's Camp highway along the St. Johns j on the island, lodged himself About 70 per cent of the new j of the rest Lejeune, N C., Marine team has from Jacksonville to Pilot Town,; and his African Princess wife , workers hired by industry can ' a "large majority"for physical were discharged and three Murphys in the linenet the only access was by boat! m the Mclntosh house be trained on the job. | and mental disability. counting the ones the players usually across the river nar its brought in large cargoes of NeSave Time peel when they're doing K. P. ' mouth from Mayport. ' gro slaves to be trained before ' Although old Fort George and Left to Mail Gifts to Men in the Navy, tne For Yourself immediate vicinity is cramwith colorful history of PiMarines and Coast Guards Overseas. And Others went to war with China in 1937. ade-running, and many of its Nov. 15th is the Last Day historical old buildings stand having the exact Fhght-Tulane; and Indiana- among great twisted red cedars, few people even in Jacksonville fan ready when you en- Ohio State. tlM improved ciomt ompound t*bife ttwt m*k* otiovisit it. Most of those who do ter the bus you help SIX TEAMS FAtL pay tolls on the road stop short cfftctlT*. cnwbll*. prompt. Do your shopping now to relieve lost* with nlto Mot nee the end to fish in any of sevspeed up schedule*. This Six football teams were knocked, era! favorite angling spots. minute thinning congestion. Only one coves time not only for out of the unbeaten and untied i By taking off the tolls, repairpackage may be font in any one week to class over the weekend, thin- !I ~ __ yourself but thousands nmg the select group to 1. the tamo address. Do Not Mail PerishCollege of the Pacific, South- ! of others using bus ables. western of Texas, March Field, i transportation these Colorado University. Minnesota i and Texas Aggies were the six ] lays. bumped out of the rankings. The first five were defeated while the Texas Aggies played a scoreless tie with the North Texas Aggies. Purdue tops the rema.nmg 16. having plaved s.x game*. Notre I Dame, Pennsylvania. Anm, 440 Grace Ave. N a \ \ , Iowa Seahawks a n d ' California are close ^ BARQ'S BOTTLING CO, PI City. FU. GIFT DISPLAY ROOM

NEW YORK, Oct. 25.<JP;_ Southern California apparently earned a place in the Rose Bowl Saturday though you can t overook Washington after that hckmg the scheaulIess Huskies Teams Untied And handed March Field. . . NOW Unbeaten; Record with half the -split" season Crowds Expected over, what about the other Bowl candidate.^ . . . We're assuming By TED MEIER NEW YORK, Oct 25 .-Pi the promoters are serious in rmy vs. Perm and Notre Dame vs Navy. *wo cf the most lusci? ous t.dbits of the season, top countea out and Purdue must they Saturday's college football pro- couldn t makebecause ( l j under the trips gram. the hour restriction For weeks pigskin fanatics and Navys 48probably wouldn t '2< the} have been hop nc :hat these wa . . . four tean -rsrkr... with Pur- accept %a bid a n \ too,\ .which Duke i* a N a v i-Oi.cpe clue a^ :r.e :*rst -.'. e in the coun- oat one perennial candiate rules trjwould reach Oct. 30 un-, Tulane Louisiana State, Texas beaten a-d untied. and to Now tl^at their dreams have > Bow] TCU are near enough be sites that they might been f;. :i::ed the demand for considered and fina'lh

And Navy, Army-Peon Head Saturday Games



Americans and Chinese Gong Up on Hie Japs

faugh, Luckman U. S. Submarine Listed As Lost Set Touchdown, Passing Records.

Help Redskins And Bears Lead Notional

Diver Carried 5 Officer* And Men

WASHINGTON. Oct. 15(V> The submarine Dorado today was lifted by the Navy as lost after serving as a combat ship for less than two months. A communique said that the Dorado, which was commissioned on Aug. 28, was "long overdue" and must be "presumed to be lost." It carried 65 officers and men. Commanded by Lieutenant commander Earle G a f f r e y Schneider, 31, of Locust Knoll, Arnold, Md., the Dorado was of 1,525 tons displacement and carrying 10 21-inch torpedo tubes. The 307-foot ship was the 13th sub lost since America's entry into the war. Two are listed as sunk, 10 overdue and presumed lost and one destroyed to prevent enemy capture. While no reference was made as to where the loss occurred, it was presumed the action was in the Pacific.

Strikes, Threats Loom As Hamper To Winning War





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Published: January 13, 1952 Copyright The New York Times

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Published: January 17, 1954 Copyright The New York Times

Published: March 6, 1955 Copyright The New York Times

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Published: January 22, 1967 Copyright The New York Times

Published: July 9, 1967 Copyright The New York Times

Published: April 20, 1969 Copyright The New York Times


. Panama City, Florida,



Page 7A


The full text of Mr. Jones' address follows:
Travel really is everybody's business. As we. carefully scrutinize the research and statistic factors as they apply to all aspects o"f the travel business in the seventies, we are agreed, I'm sure, that the industry is going to be bigger and better than ever. To put it simply, there are going to be more people, traveling to more places, .with more money -to spend and the desire to spend, than ever before! As we ponder the move into the seventies, and .the bigger and better aspects, we quickly realize that the key word in the new decade will be MORE! Whether it's plane seats, hotels, destinations anything that has to do with travel they will have to be creatively packaged to be made more attractive to morepeople. cal and personal care, education, recreation, a wide spectrum of luxury goods and services and, of course, travel. a beautifully dramatic and emotional aspiration. And travel advertising, probably more than any other category, is and always will be an emotional appeal. More dollars are being spent, by states, by regions, by cities, and attractions than ever be.fore. And what does this mean to the Miracle Strip Council member? It means a heck of a lot of new competition for the tourist dollar. It means if you want to stay in the tourist business you are going to have to fight for it. the traveler. St. Louis was one of those cities competing for the highly profitable convention business. Due to its central location, excel-. lent hotels, and convention facilities, it has been one of the country's leading convention cities since the program was organized in 1910. Then, as now, this program is financed through voluntary memberships by industry and individuals who recognize the value of conventions andtourists to the welfare of the community and its people. himself, and so, all too often we see apathy from the average taxpayer who wonders why any money should be spent on tourist promotion. Quite often we see apathy on the part of the businessman who cannot see a direct connection between his business and the business of travel. And, of .course, we have problems with the naive resident, who loving the area, and realizing its natural attraction to travelers, feels that promotion "just isn't necessary." Is traveling big business . . .? 1596 of our Gross National Product can be attributed to travel. In 1969, over $42 billion dollars was spent in the U.S. for travel. Travel expenditures create economic activities as the money passes from hand to hand. They cause airplanes to be built, hotels and motels to be constructed, food to be produced, automobiles to be built, shoes to be manufactured, medicine and chemicals to be supplied? and on and onDo any of these things touch a city like St. Louis. We are world headquarter city for Monsanto Chemical Company, second to Detroit in auto production . . . .home of McDonnell - Douglas Aircraft, shoe capitol of the country with firms like - Interco, Brown

money available or it reverts to General Fund. Naturally, we won't let that happen. We estimate for 1970 that this fund will be in the area of $600,000 dollars. And remember, three years ago we didn't have a penny to spend in this area. I mentioned also that our Mayor stated that visitors to a city are. good business . . . Thousands of local residents . . . hotel and motel employees, restaurant operators, waiters, cooks, dishwashers, department store and specialty shop sales people, taxicab drivers, telephone operators, food suppliers and others, are direct beneficiaries of the millions of dollars spent each year in St. Louis by visitors. The money they earn is then passed on to others in the community . . . the supermarket, the gasoline station, the landlord, the mortgage company, the lawyer, doctor, drug store, hardware, insurance man, and many more, and of course, to the city, state, and national government in taxes. Directly or indirectly everyone in the community benefits from the visitor's stay in St. Louis. If cities like St. .Louis want to stay in the tourist business, then we are going to have to have supplemental income uch as the tourism, tax. to South Sea Islands, but if we can get the return flights in, it will certainly help to balance our trade payments. heir time to a full day, and in 1970 are going to 56 hours . . . they feaured us on the front over of their company magazine in June, as the 'bright new city . . ." We now operate two information centers, one in ;he lobby of the Spanish international' Pavilion, downtown, which, by the way was the Spanish overnment Pavilion at the New York World's Fair in 1964-65, and moved to St. Louis and re-opened this past year as a unique new tourist attraction . . . Our other nformation center is on :he arrival concourse at Lambert-St. Louis Airport . . . My young ladies there average over 15,000 inquiries per month, every month of the year. In the first nine months of 1969 the tourist department processed and answered over 36,000 inquiry letters from prospective tourists, and, by the way, everyone of our inquiries are back in the mail within 24 hours of the time we receive them. In 1970, with our first full time spending program for advertising, we expect to double the -figure of a year ago. In numbers, during mid-season, we counted license plates from 31 states per day, and on the -year estimated more than a million. and a quarter visitors,

The following is an address made Wednesday night by Mr. James E. Jones at the annual Miracle Strip Council meeting in Fort Walton Beach. Mr. Jones is Tourist Director of the Greater St. Louis, Mo., Convention fit Tourist Board, and is recognized as an outstanding authority on the tourist industry. Local members of the Miracle Strip Council were highly impressed with the remarks made by Mr. Jones . . . so much so that they are having published the full text of Mr. Jones' address as a public service to acquaint local citizens with the importance of the tourist industry to the overall economy. It also should be remembered that tourism is Bay County's largest industry and also its fastest growing one. The Miracle Strip Council is comprised of tourists interests stretching from Panama City to Pensacola.

^ The Saturday Review indicated recently that by 1975 we can expect that air travel will have tripled; and automobile travel will be up 40%. That "higher, real incomes, longer leisure time, demographic expansion and increasingly cheaper and varied tourist plant facilities will provide the essential conditicois for the growth of tourism."


The other area we have to think about is the family group that has always in the past hopped in the trailer to spend weekends at the local park. Florida highways are one of the biggest problems that you face in this area. To cite an example, over the Christmas holidays, my family drove from St. Louis to Bradenton and on our return had thought about swinging North to spend a couple of days in this area. We passed it up however, because of the idea of having to fight the long drive over a two lane road. It was so easy to move across Interstate 75 and avail ourselves of the'services nearby. If you don't think highways are important to travel, then you are .in the wrong business. If you- want this future business, you had better get your legislature involved. This is a project that cannot wait another five or ten.years. If you wait five years, forget it, because the business will have passed you up. This will include the fishermen, as well as the general beach visitor. I've seen


The fact is that rising incomes in conjunction with population growth are adding up to a sizable expansion in the dimensions of the nation's consumer market. In the course of the seventies, real disposable personal income will increase by more than 50?b, or at an annual rate of almost 4-

What does all of this mean to those of us in Let's take the case of travel business? I'm glad St. Louis. Three years you asked! Look at it ago. a travel story in the this way ... No matter Oakland, California Trihow many people I bune, had this to say might realistically esti- about St. Louis ... It is mate as my customers ugly, dirty, and has an' for the next year Arch which many of its whether I was a carrier, citizens consider less a resort, or a destina- than triumphant. This tion there was one way was done by a writer of making it just a little who was passing thru at more certain that my the time on his way 1 carrier, or my resort, or somewhere else. Three my destination would years ago, one of Amerifigure very prominently ca's biggest charter bus in getting these "more" tour firms reported when people. And the way is I contacted them, that, so basic as to be almost "Our U.S. sales offices simplistic. The answer developing tours are not was to talk to those sold enough on St. Louis people, tell them about attractions and sightseeyourself. But, in a special ing to feel warranted in way: A unique way. And more than an overnight


There are a lot of people in this land who' wonder what the convention and tourist business is all about, and some of them are in the business, and they want to know why we should spend money for it, or why we should have a tax on it. And, in St. Louis today, we do have a tax on it, for hotels and restaurants. Until three years ago no one really considered St. Louis to be a tourist town . . . I mentioned what one writer, has said about it. Recently I was invited to address a group of business people in one of our many large and sprawling suburban


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The annual Miracle Strip Council meeting was attended by over 100 persons
Vi%. Since the population will grow about 1.2% in that decade, real per capita spending power will rise substantially. By 1980, per capita income will exceed $4,300, for a decade increment of about two fifths. Thus, not only will the market place grow significantly larger over "-the next decade, but the living standard of the American family will grow appreciably. Continuing the pattern ... in the decade of the seventies, the discretionary dollar will grow at an accelerated pace, _this means that the nation's consumers will be', spending relatively less of their earnings- to meet essential nee'ds and' substantially more for luxury. 'In addition, the shift from necessities to luxuries in consumer spending 'will continue to chaiige the contents of the American family's shopping basket in the decade of the seventies. The importance of such necessities as food and clothing, which currently claim about 31(,o of the family budget, will decline to 27',c. It follows then, that a larger proportion of total consumer spending will go for cars,. appliances, shelter, medi-1 communities. This particular city is one that schedules an annual Unique means one . . . spring tourist weekend one different from all program to draw atten'others. There is no such thing as more unique . . . Why this new and in- tion to the historic and cultural advantages they or equally unique . . . tense interest in visitors? have to otfer. I suppose Unique. Different from Why, within the past few it is something like the all others. One. Which, years, have many cities applying it to what we spent millions of dollars Fiesta of Five Flags at Pensacola or the Billy have been saying, means on convention facilities, a- way to get those travel on advertising and pro- Bo\\legs Festival in Fort Walton. When it was potentials to be travel moting activities to lure over, one group compeople to their city? profits for you. plained because they had Why have businessmen, to stay open past six Travel, per se, is an in- utilizing private capital, o'clock 011 Friday and dividual thing. It is only built hotels, tourist aton an individual level, a tractions in fact, built Saturday., and one even personal level that people complete cities to attract had to lorego a ballgame because ot it. Another are persuaded and inte- the conventioneer, the group complained that grated into the excite- vacationer, the traveler? the only people who ment of travel. To sell travel, you must appeal Why, because people made any money were the gas stations and resto this uniqueness. You like our Mayor, Alfonso taurants. We did a little must use unique imagi- J. Cervantes, and key nation, and communica- people in his administra- checking on this . . . Lotion. And that means tion realized that visitors cal beauty shops were booked solid with gals what you say . . . and to a city are good for getting their hair done, how to say it. You have business . . . big business, to surround your mes- because visitors to a city or their wigs set. Barber sage with the imagina- add greatly to the eco- shops, dress shops, super.. tion that sells the unique nomic security of all resi- markets . Andthey were all busy. when at commodity of travel dents of a city. Directly, last Sunday night rolled or indirectly, everyone in Travellers . . . the. the community benefits in, 1he comment was, of travellers today . . . but from the visitors stay in course, "Thank God, that's over." Such a even more so, the travel- our city, and in yours. shame to see these people lers of the Seventies, will Until only a few years crying all the way to thebe an aware, open-minded, free wheeling group. ago, this*'industrial gi- bank. They will be responsive arit" had been sleeping. THE TOURIST to the point that they Prior to 1945, only a know their own backyard handful of cities made a Let's take a closer look doesn't stop with their determined effort to se- at the tourist tor a own back yard. There- cure conventions, and a minute; for, unlike the fore, when you sell travel slightly larger number conventioneer, he doesn't to them, you have to.sell romanced the vacationer, wear a tag to identifyI use that word carefully. stopover.'A travel editor in Washington asked, can you get inside the Gateway Arch.'" Shoe and a dozen more home of brewing plants like Anheuser-Busch, and don't forget "Papa Joe Falstai'f.'' I could list two dozen other international firms that have a big stake in our city. The biggest problem you and I have to face todav is the era of the j u m b o jet. While our country has always been a prime destination for world-wide travelers, the U n i t e d States in recent >ears has increasingly become a point 'of departure. Each year this disproportion becomes more striking; it is likely to accelerate in the future unless we take steps now to insure a two-way flow of international travel. The United States Travel Service, our Federal arm for tourist promotion, may at last this year get its first respectable budget to tell the world about America. State and local governments, area councils and individual attractions may at last have a chance to put their best foot forward. People ail over the wjrld want to know more about us. But to do so, they need realistic facts about costs, especially about inexpensive ways to travel here. They need to be told about the variety and spectacular nature of A m e r i c a . They need to k n o w in advance that they will be warmly welcomed by all Americans. We c a n ' t stop those Americans who u->ed to go to Florida and now go first hand what other parts of your own state are doing right now. Your state government had better sit up and take note of the importance once again of the value of tourists as opposed to commercial industry or those important dollars will go elsewhere. For our program this year we are zeroing in on the family an Des Moines, Chicago, Milwaukee and other cities to take an easy five hour drive to Surprising St. Louis. I'll keep them in the metropolitan area for three days, and then pack them off to Mark Twain Country at Hannibal, Jesse James Territory at Stanton, Silver Dollar City at Branson, or to the beautiful resort sections around the Lake of the Ozarks. What we are doing is giving them a two week package in our State . . . I call it, "Keep Missouri Green . . . bring money!" spending an average of $25 per day during a three day visit.

How do we define a tourist? Visitors enjoying themselves in our community, paying us for it, and saving us millions of dollars in taxes.

For the average man who says "we have too darn many tourists now," or the businessman who says, "What good will it do?" let me point out that the travel industry is now the fastest growing industry in America and the world. It is the third largest growing industry in the I'.S. today. The major problem faced by our industry is how to expand transportation, accommodations, attraction and travel services at a pace equal to the public's growing ability and desire to travel. I mentioned that we now have tax dollars in St. Louis for Tourism. This is a one percent tax on hotels and restaurants, with the funds specilically designated to be used for promotion of St. Louis as a Convention and Tourist C i t y . They cannot be di\ cried by the Board ol Aldermen lor other purposes. We have to spend the

REMEMBER, Tourism is Bay County's No. 1 Industry; let's Give It 100% Support

And what about that California writer who said St. Louis was an ugly town? . . . He's now a feature writer with one of our local daily papers . . . and the bus line that used us as an overnight? In 1969 thev extended

THE BRANDON SUN, Thursday, October 18, 1973







Many Miami Beach hotels and apartment buildings provide swimming pools for guests on the grounds



Tropical coast
Surroundings elegant, and costly
The first thing you notice about the modern, glittering cities and towns along Florida's southwest coast is that they live up to their projected image, and more so. Awe mixes with admiration as you drive through the greatest concentration of some of the most splendid living accommodation man has conceived. Strung out along the 65-mile strip of sea and sand that begins with lively Miami Beach and terminates in dignified Palm Beach are estates, mansions, hotels,and long narrow cliffs of luxury condominiums. At Fort Lauderdale "where the sun and fun never ends" the fabulous Gait Ocean Mile has 22 high-rise apartment buildings with suites selling for $60,000 to $90,000; penthouses up to $200,000. Thousands who might not otherwise be able to afford to live in such elegant surroundings are being lured to West Palm Beach where hundreds of millions of dollars are being spent on the construction of a huge condominium complex. The buyer obtains ,a mortage on his individual apartment just as though he were buying a singlefamily residence. In the evenings these newcomers can mingle with the oldtime wealthy residents, window-shopping under the spotlight palms of Worth Avenue. But for "all the millions of residents and tourists that pour into this region there are still quiet out-ofthe-way places the miniwilderness of the upper Loxahatchee River between Jupiter and Stuart, the Seminole Indian Reservation located between SR 9 and the Sunshine State Parkway.

Plenty of sights
Then on to the oldest permanent city in the United States St. Augustine where the whole family can take one of the rubber-tired trains The oceanside highway that snake through the itself is a scenic attraction. narrow streets. Fishermen Go through the old town of shouldn't miss Palatka, Fernandina with its Fort "the bass capital of the Clinch historical museum, world" on U.S. 17. In vaulted 'tunnels and mas- February join the 47,000 terworks of masonry. Con- people wo turn up for the tinue down State A1A on National Hot Rod Associathe Buccaneer Trail, cross tion drag races in Gainsthe mighty St. Johns River ville. Those who have read by ferry, to reach Jackson- and enjoyed The Yearling, ville the largest city in will want to visit the resland area in. the western tored home .of its author,. hemisphere : where' Marjofie ' Kinnari interesting sights include Rawlings, at'Cross Creek. the fabulous new Interna- And no one should leave tional Airport, the new Florida's Crown without Anheuser-Busch Brewery, seeing the most popular the Mayport Naval Station, non-commercial attraction the' Children's Museum in the whole state the and the Zoological Park. Stephen Foster Memorial (Should you visit Jackson- at White Springs. ville in December you'll be swept into the biggest event of the year Gator Bowl Week.) Visitors aren't exactly strangers to the Florida Crown. Almost every automobile coming from the north takes one of its traffic arteries.





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Life holds many other Great Occasions, too. Particularly the exciting moments in the lives of your family that break through the haze of routine . . . in a sparkle of hours and days you'll never want to forget. They're different for every family. Unique to you. And best captured by one of our professional photographers to make sure you'll remember always with a fine, full-color portrait memory of each Great Occasion.


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The size of any portrait should be in direct proportion to the importance you place on that portrait. The greater the occasion, the larger the portrait. You are the judge. Consult our studio first, however, for we can help you decide how large and in what style to make a portrait if we know where it is to be mounted, your other decorative elements, and your choice in room colors.

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