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Submitted to: Prof. K. C. Paul Co-ordinator, MBA epartment of Commerce 0 with farm management ity (Course -MBA) t Bengal. Vidyasagar University Medinipore, West Bengal. Dated: DECLARATION
Submitted by: SohamSamanta Master in Business Administration D Roll No- 14; Reg. No- 164 of 2009-1 Vidyasagar Univers Medinipore, Wes
I Soham Samanta student of M.B.A. (4th Semester) at Vidyasagar University, Medi nipore (W.B), do hereby declare that this project report entitled “PREFERENCES & D ECISION MAKING FOR LAPTOPS” has been written and prepared by me under the guidance and supervision of Mr. Jayanta Banerjee in requirement for the fulfilment of t he award of post graduate degree in business administration. I also declare that this project is entirely based upon my personal findings, analysis & judgements . Thus it is an original piece of work, which has not been published before in i ts present form anywhere in India or abroad. Dated: SOHAM SAMANTA Contents
Acknowledgement I would like to avail the opportunity to express my gratitude and to thank my fr iends, faculty and other well-wishers for their encouraging words and support wh ile doing this project.
I would also take this opportunity to appreciate the institute. His help has been of key importance towards the completion of the report. MNP does not include Service Portability.I am grateful to Mr. However in the process of changing network operator and/or service provider the customer m ay lose supplementary services related to the basic service INTRODUCTION MNP is defined as the process enabling a mobile subscriber to move from a networ k operator to another network operator without changing his mobile number. for providing this learning Project work and support at each step . MNP means that the customer can retain the whole mobile number. Their insights and teachings have played a critical role in developing this re port.24 Vidyasagar University EXECUTIVE SUMMARY The term "Mobile Number Portability (MNP)" refers to facilities enabling a cust omer to change his mobile network operator and/or service provider while retaini ng his number. A particular form of Service portability is Fixed-Mobile Service Portability (FMSP) enabling a customer to move between fixed and mobile service s without changing his number (and without changing service provider or network operator). These so lutions contradict the basic principles of Number Portability and heavily counte ract the advantages and benefits of its introduction. which are used by mobile networks for the identification of mobile . FMSP should be clearly distinguished from number portability between service providers or network operators. Jayanta Banarjee for his continuous support and guidance wi thout which this research could not have been fruitful. Solutions where a customer can move from a donor network operator to a recipient network operato r keeping only part of the mobile number. Finally. a nd changing the National Destination Code (NDC) have to be discouraged. Sarita Kumarei Rana MBA Roll . which refers to the po ssibility of moving from one service to another service while retaining the same mobile number. usually the Subscriber Number (SN). International Mobile Subscriber Identi ties (IMSIs). “VIDYASAG AR” University. MNP is only applicable to mobile numbers. In the case of MNP the customer changes network operator and/or service provider while keeping the same number for the provision of the same service. The c hange of network operator may or may not imply a change of service provider.
2. The SIM card is a card inserted in the mobile phone storing information relatin g to the customer's subscription and the home network. GSM teleservice). Service Portability concerns number portability between an analogue mobile network and GSM networks. economic. technical. The introduction of MNP implies the establishment of an operational process betw een the parties involved. When a number is ported from one network operator to another one. This information resides at this stage in the recipient network and ne eds to be retrieved. MNP only allows a customer to change network operator or service provider while keeping the same mobile number for the provision of the same basic service (e. In the porting process the following roles are identif ied: 1. In the second case MNP has impact in the routing process to establish the call. operational. For both cases MNP requires that some operational actions are undertaken b y the service providers and the network operators. the simple ana lysis of the called party number only allows the identification of the donor net work. In the absence of number portability the call to a mobile terminal is routed on the basis of the c alled party number to a gateway switch which is responsible for the interrogatio n of the Home Location Registry (HLR). which usually no longer has the routing information required to terminate the call. Chapter 3 describes architectures and mechanisms to properl y route a call to a ported number considering both call-related functions and no n call-related functions. INTRODUCTION TO MNP The introduction of MNP involves issues of three kinds: 1. As regards the changing of service providers two cases to have be disti nguished: 1. voice mail). donor service provider and/or donor network operator. 3. . In the first case MNP has no impact in the set-up phase of a call to a ported nu mber.g. FMSP is a particular form of Servic e Portability involving the customer porting a number between fixed and mobile s ervices.g. 2. MNP must be interpreted in a broad sense including the capability for a mobile s ubscriber to move from one service provider to another retaining the same mobile number. supporting MNP requires the introduction of addi tional mechanisms to route the call to the final destination. When the network operator or service provider is changed the customer may lose or gain some supplementary services related to the basic serv ice (e. the donor and the recipient service provider are connected to two differ ent network operators. By Service Por tability is meant the capability to move from one service to another service ret aining the same number. Such actions take place off-l ine at the beginning of the porting process. are not portable. From a technical point of view. both the donor and the recipient service provider are connected to the s ame network operator. A change of mobile network operator nece ssitates a change in the IMSI and in the SIM (Subscriber Interface Module) card.users and terminals. It should be noted that MNP does not include Service Portability. The result of the HLR interrogation is a roaming number used to route the call to the current location of the called par ty.
and in the case of a second or subsequent porting the relinquishing party is the f ormer recipient. customer. relinquishing service provider and/or relinquishing network operator. The relinquishing service provider and the relinquishing network operators are t he service provider and the network operator from which the number is being port ed out. putting particular emphasis on regulatory aspects . but it implies some additional costs as well. The question of which operator will have legal responsi bility for a ported number has to be answered. OBJECTIVE The project entails analyzing the implementation of MNP. is the ex amination of the principle for distribution of the cost between the parties invo lved. . the donor service pr ovider/network operator and the recipient service provider/network operator. The porting process is always initiated by the customer with his request to chan ge service provider or network operator. In terms of regulatory aspects it should be noted that the introduction of MNP a lso heavily affects the administration and management of the national numbering plan. As an example the presence of number portability may impact on the concept of number range holder. recipient service provider and/or recipient network operator. which basically are the calling and called customers. 4. the broad areas to be c overed include: 1)Understanding mobile number portability 2)Reason for the Govt. to approve mobile number portability 3)Customer shifts pattern(maximum shifts from which service provide) and reason. Chapter 4 addresses some of the operati onal processes related to MNP. 3. Finally the introduction of MNP raises some important economic questions. The crucial step. In some case the roles listed above can be combined and fulfill ed by the same legal entity. subsequent to the identification of cost categories. In the case of a first porting the relinquishing party is the donor. The pr ovision of MNP brings a number of direct and indirect benefits to the customers and also in general to the whole industry.2.
Relinquishing network operator: the mobile network operator from which the number was last ported. Transit network: a network that participates in a communication between two other networks. The Directory Number is the number that is dialled by the users to reach the customer. Routing Number: a specific number that is used by the networks to route the call. Recipient service provider: the service provider to whom the mobile number is ported. In this context MNP is considered in a broad sens e as the provision of facilities enabling a customer to change his mobile networ k operator or service provider while retaining the same number. Recipient network: the mobile network where a mobile number is registered after being ported. Definitions The definitions used in this report are derived from the definitions developed b y ETSI and ITU-T in their studies on Number Portability. Numbers Directory Number: a number in the national numbering scheme that is allocated to a customer for a telecommunication service.UNDERSTANDING MOBILE NUMBER PORTABILITY This chapter introduces some general concepts related to the introduction of Mob ile Number Portability (MNP). the dialled digits should not be interpr eted as a routing number. Relinquishing service provider: the service provider from which the number was last ported. Ported number: . Donor network operator: the mobile network operator from which the mobile number was initially ported. The routing nu mber conveys information usable by the network. Entities Network operator: an entity that operates a network in order to provide telecommunication services Service provider: an entity that offers services to users involving the use of telecommunication s ervices provided by network operators. Interrogating network: the network responsible for the interrogation to obtain the routing number Originating network: the network where the calling party is connected. Networks Donor network: the initial mobile network where a mobile number was used before ever being port ed. Relinquishing network: the network from which the number was last ported. Donor service provider: the service provider from whom the mobile number was initially ported. Mobile number: a Directory Number from a specific range of the national numbering scheme reserv ed for customers of mobile service(s). Party: the network operator and/or the service provider. Recipient network operator: the mobile network operator to whom the mobile number is ported. If the digits dialled by the use r match the digits of a routing number.
Experimental study d. which was collected from the respondents and having discussions and interacting with respondents. Universe of study: The first step in developing any sample design is to clearly define the set of objects technically called the universe to be studied. In this case the universe includes all respondents of South Eastern Railway. Diagnostic study c. which wants to portray the characteristic of a group of indivi dual or situation. c. One would switch service providers because of: Research methodology is a purely and simply the framework or a p lans for the study that guides the collection and analysis of data. Numbering plan manager: the authority responsible for the management of numbers or number blocks within a national numbering plan. It is the over-all operation pattern or framework of the project that stipulates what information is to be collected from which source by what procedure. one by one. b. Services Supplementary services: services that are associated with the mobile telephone service. Experts Interviews A research design consists of: a. Number range holder: the entity responsible for the management of numbers within a particular range. . Exploratory of formative study b. books and journals. DATA COLLECTION: The required data for the project has collected from primary data and s econdary data. There are four types in research design: a. Primary data: It is fresh data. Descriptive study DESCRIPTIVE STUDY A study. d. magazine and so on. Key Issue Options Research design Descriptive Data Primary data Research Survey method Research instrument Questionnaire. Procedure and technique to be used for gathering information. RESEARCH DESIGN: A research design is the specification of methods and procedure for acquiring the information which is needed.a number that has been subjected to number porting. and arr iving at the best solution. considering the resources at the disposal or researc h. Voice mail. Secondary data: The data store by someone for their purpose but used in this research for information collection such as internet. Research is the scientific way to solve the problems and it’s increasingly used to improve mar ket potential. It is also refers to the blue print of the research process. SMS are examples of these supplementary services. is known as descriptive study. Method to be used in processing and analysing data. The population to be studied. A clear statement of the research problem. This involves exploring the possible methods.
Since the percentage reduce ever ything to a common base and there by allow meaning comparisons to be made. the distribution of two or more series of data. This type of question s is used rarely because it difficult to weight results. . Dichotomous questions: A dichotomous question refers to one which offers the respondents a choice betwe en only two alternatives and reduces the issues to its simplest form. Percentage is used to de scribe relationship. Percentage method: Percentage refers to a special kind of ratio. The design of questionnaire is as follows: Types of questions: Objective and Subjective questions are framed. Percentages are used i n making comparison between two or more series of data. Lengthy and unspecific questions are avoided. C. Multiple questions: A multiple choice question refers to one which provides several set alternatives for answer. Open ended questions: In this question. These types of questions are asked on demographic sections by the R esearcher. Close ended questions: This questions in which respondents is given limited number of alternatives from which he has to select the one that most closely matches his opinion or attitud e. Order of the questions: Both the objective and subjective questions are arranged according to the convenience of the respondents. RESEARCH INSTRUMENT Questionnaire: a. Dichotomous d. 5. Difficult and vague words are avoided. D. B. Multiple question A. the respondents answer in his own words. 3. Closed format questions.SAMPLE SIZE: Random sampling method is used. STATISTICAL TOOLS: The collected data were classified and tabulated and analysed with some of the statistical tool listedPercentage analysis and Pie chart is used to explain the tabulation clea rly. the sample size is taken as 100. Close ended c. Rating scale questions etc. Embarrassing questions that ask respondents details about personal and privat e matters are avoided. 2. Open ended b. Percentage can also be used to compare the relative terms. Hypothetical questions that are based on speculation and fantasy are avoided. Dichotomous q uestions. Phrasing of the questions: The following points were taken into consider ation while phrasing of the questions: 1. These questions include Open format questions. Positive/ negative connotation questions are avoided. 4.
2. Cartel in the existing operators to form synergy lead to hard game for rest of the players. ARPU is likely to improve as customer reduce number of active connection of several operators. Negatives: 1.The data collected through questionnaire response method was analyse d in the following manner: Raw data was coded and tabulated. and hence subscribers need not to purchase the different handset for the different network. 3. Competition among telecom service providers is increasing. 2. Complex task to find out subscribers owns by operators as it can change service providers when ones found better value for money 4. Percentage analysis thus involves the simple interpretation/analysi s of the various items taken up in the questionnaire on a percentage basis from the data collected. The tabulated data was converted into percentage to show the percentage of options among respondents. Consumers allowed to change operators within their registered circle only (So if you are moving to another city and want to retain your mobile number. 3. 2. . 4. Reason for the government to approve MNP . Fees for transfer is yet not decided as new services introduced it will cost high. Profit margins are likely to erode 3. MNP is not the answer). New telecom service providers can survive in the market by providing competitive tariffs and VAS. A subscriber is eligible to make a porting request only after 90 days of the date of activation of his mobile connection. CDMA users can switch to GSM network providers without changing the handset. Impact of MNP on Mobile Operators Positives: 1. 2. Impact of MNP on Mobile Subscribers: Positives: 1. Operators who are having existing pool of strong customer base will be able to retain customer by providing competitive services. Subscribers transferring the mobile number with some balance amount. 3. Negatives: 1. Can retain one number lifetime while choosing competitive plans from other operators. Subscribers would likely to have efficient services at cheapest rate. no credit transfer would be allowed to the new account.
the arrival of this service has changed the way of competition and now ever y service providers has challenge to provide better and uninterrupted service to satisfy their customers otherwise they got switched.Before saying anything. Arrival of mobile number portability may affect the business of various service providers. • Now subscribers addition is no longer remain the driver for the growth as Indian urban market is mature and price competition will play the major role. The service operators who is offering poor quality service to their c ustomers may get affected by their rivals. so Bharti just need to get out India if it wants to grow. After one year of consideration finally In dian Government has given the green signal to "mobile number portability" servic e. And this the reason why people doesn't change their service providers. • All telecom growth comes from Rural India since urban India is 95 percent penetrated already.) . • Not providing any unique services to attract customers. Post MNP Scenario of the telecom operator Bharti Airtel . This service was widely used in foreign countries but now it is also available in India. • Follower in the GSM space. Then i had moved to the Orange (now it is Vodafone) and no w i am very happy. So. if you want to survive i n the current market beat the competitor otherwise he may beat you and then you will not get another chance. This service provide you the facility to change your service operator w ithout losing your current number. • Least competitive tariff plans and it has been offering wide range of value added services. so. like "Haryana" but to security reasons government had not given the autho rity to launch it all over the India. If they change their service providers their con tact will be lost. But this service has removed all this tensions. When anyone c all me. Idea – Negative: • As per the survey conducted by market research firm AC Nielsen existing Idea cellular customer less likely to change its moods to switching post MNP. who is providing much better service. Now. most of the time it shows unreachable. The best part of this service is that a pers on who is fed up of the poor and interrupted service of the operators. User will be very h appy to know about this great news. When i was at home the network gr aph is totally blank. In 2010 MNP was arrived to few cities of the India. i want to make you ware of the term "mobile number porta bility". Reliance Communication – Positive: • Leader in the CDMA telecom services • Company’s presence in the CDMA and GSM segment enables company to retain existing customer.Neutral • Market leader in the wireless telecom segment and Most popular among the high spending group. • Post MNP company is not likely to get benefited as it targets specific group of customer. we prepared to face the challenge. but i lost my number. I am also a mobile user and few years ago i was using Air tel service. But i was very upset due to its poor quality service. here apply forest rul e (I know you all are aware of the forest rule or Jungle rule: stronger beat the weaker and weaker have to fight for their survival. It is a most sensational news for the mobile users. . they can take a sigh of relief.
• Existing customer is less likely to switch as company is providing competitive plans and likely to offer value added services. • In latest month it has added 34 lakhs subscribers from its CDMA and GSM operations. • Tata DoCoMo. • Most popular in the less spending subscribers group. • TATA .DoCoMo has started GSM services with the “pay per second” plan and “pay per character” plan for the SMS. the GSM brand by Tata Tele services and NTT DoCoMo is working on implementing various strategies that definitely help it stand out from the crowd • TATA Tele services offers cheapest plan in India.Do you know what is Mobile Number Portability? • Yes • No The above pie-chart shows that the 80% of the respondents know the mobile number portability service. only operators who scores higher than 95%. high speed internet access on the handset itself • Existing subscribers who wish to have 3G on their mobile can switch to the MTNL as allocation of the 3G license to the private players will take long time • Bharti and Vodafone is having the higher spending customers and these group can shift to the MTNL for availing the 3G services • MNP implementation will turnaround the company as 3G demanding customer switch to the MTNL TTML – Positive: • TTML ranked #1 in the TRAI survey as it ranked No. . within TATA network as well as outside the TATA network. ANALYSIS: Q1. but 20% of the respondents are unaware of it.• Best available tariff plans after TATA Tele services. It scores at 96%. 1 in the overall customer satisfaction. • Most popular telecom operator in the rural areas MTNL– Positive: • First one to launch 3G technology and 3G would enable consumers to use video calling.
Which • • • • • • • • Mobile Connection do you own ? Airtel Vodafone MTNL/BSNL Idea Aircel Tata Docomo Reliance Other: The following is the preference of the respondents.Q2. . Airtel 19 % Vodafone 15 % MTNL/BSNL 13 % Idea 8 % Aircel 10 % Tata Docomo 8 % Reliance 25 % Others 2% Q3.What is the mode of your Mobile Connection ? • Prepaid Connection • Post Paid Connection 85% of the respondents have the pre-paid connections where 15% of them use the p ost paid connection.
Q4.If you answered yes in Q6. Yes b. Q5. No 55% of the respondents are satisfied of their present connections where as 45% o f them are not. Since Mobile Number Portability has been implemented. How satisfied are you with your current Mobile Connection ? a. what would be the reason for your dissatisfaction ? • Poor Connectivity • High Tariff Rates • Frequent Call Drops • Poor Network Coverage • Bad Customer Service • Unavailability of desired service packs • Other: The dis-satisfaction mainly caused because of: Poor Connectivity 10% High Tariff Rates 25% Frequent Call Drops 9% Poor Network Coverage 11% Bad Customer Service 15% Unavailability of desired service packs 25% Other: 5% Q6. what is your reason for switching ? • Just to try MNP • Dissatisfied with current connection • Other: . would you change/switc h your Mobile Connection to another ? Q 7.
• • • • • Low Tariffs Flexibility in terms of switching mobile networks Improved Network/ Connectivity More Value Added Services Other: According to the respondents the benefits given by the service provider are: Low Tariffs 35% Flexibility in terms of switching mobile networks 10% Improved Network/ Connectivity 30% More Value Added Services 20% Other 5% Conclusion: Limitations: a) In this whole project. Aesthetics. What do you think are your benefits as a consumer from Mobile Number Portabi lity ? You can choose multiple options. Config uration. b) Number of variables taken in this project is consisting of Brand. the target population is constrained to the stude nts of Vidyasagar University only so the result may vary for different target po pulation. Durability as well as price only. Service and Support.75% of the respondents switch because of their dis-satisfaction of the current c onnection where 15% just try other MNP and 10% changes due to other causes. Q8. . c) Total no of respondents are limited to 85 only.
Yes b. what would be the reason for your dissatisfaction ? • Poor Connectivity • High Tariff Rates • Frequent Call Drops • Poor Network Coverage • Bad Customer Service • Unavailability of desired service packs • Other: Q6. Since Mobile Number Portability has been implemented. a.What is the mode of your Mobile Connection ? • Prepaid Connection • Post Paid Connection Q4. No Q5.If you answered yes in Q6.Annexure: Questionnaire: Q1.Which • • • • • • • • Mobile Connection do you own ? Airtel Vodafone MTNL/BSNL Idea Aircel Tata Docomo Reliance Other: Q3.Do you know what is Mobile Number Portability? • Yes • No Q2. How satisfied are you with your current Mobile Connection ? Rate your satisf action on the scale given below. What do you think are your benefits as a consumer from Mobile Number Portabi lity ? You can choose multiple options. what is your reason for switching ? • Just to try MNP • Dissatisfied with current connection • Other: Q8. • • • • • Low Tariffs Flexibility in terms of switching mobile networks Improved Network/ Connectivity More Value Added Services Other: . would you change/switc h your Mobile Connection to another ? Q 7.
mnpindia.indiatimes.google.in/ timesofindia.com en.com › Topics › Mobile number portability www.trai.wikipedia.Reference: www.org/wiki/Mobile_number_portability www.in .gov.
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