Hospitality Healthcare Economic Trends Aesthetic Dental and Cosmetic Surgery Markets; ..................................................................................... 26 Private vs. NHS .................................................................

......... 28 What is the Dental Plan Market Worth ........................................ 29 Market position Brand positioning ............................................... 29 Brand Personality ....................................................................... 30 Level of competitive threat – Competitor Review ............................ 32 The MALL - Manchester ........................................................ 32 The Corporate Dental Competitors – Info Sources Dunn & Bradstreet and FT.Com Moody and Poors ................................. 34 Competitor Analysis GRAPHIC Created by Natalie Jameson . 34 Integrated Dental Holdings Ltd – Majority NHS ....................... 34 Oasis Dental Care Ltd - Sub of Oasis Healthcare Ltd - 40% NHS........................................................................................ 34 Associated Dental Practices - 75% NHS................................ 35 Dr JD Hull & Associates Limited – Majority Private ................. 35 James Hull Manchester – St Annes Clinic .............................. 36 Services, Service Providers and Products to be Accomodated....... 37 Client Journey Goals: ..................................................................... 27 Customer Journey Process MAP ................................................ 40 Unique Selling Point Diagram Comparing The Standard Dental Experience to Dr Knight’s Concept ................................................. 44 Space Planning Criteria .................................................................. 45 Room Number and Specialty mix of Dental Treatment Rooms and Conclusions from Interviews ....................................................... 46 What Type of Roles will there be ............................................ 46 How many people of each type of role are to be accommodated? ..................................................................... 46 What major functions will take place in the building? .............. 46 How might the building design enhance or impact occupant interactions? ........................................................................... 46 Project Design Goals – Ethos and Approach .................................. 51 Design Goal 1 G1 Create a Healing and Uplifting Environment which highlights the benefits of the Clients Unique Selling Point Within the Design ....................................................................... 54
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Table of Contents
Executive Summary .......................................................................... 4 Project Outline .............................................................................. 4 Use and Occupancy ..................................................................... 4 Client Description of Concept........................................................ 4 Target Market ............................................................................... 5 Buildings Initial Perceived Need and Project Scope ...................... 5 The Design Problem From The Perspective Of The Designer’s Underpinning Ethos .......................................................................... 7 Healthcare Design ........................................................................ 7 Evidence Based Design ................................................................ 7 Integrative or Holistic healthcare ................................................... 9 Website for this image .............................................................. 7 Healthcare Consumerism – ........................................................ 10 Designers Architectural Interest ...................................................... 11 Designer’s Market Segmentation Preference .............................. 11 Personal Design Outcome Statement ......................................... 11 Scope and Methodology for Design Brief ........................................ 13 Client Needs ................................................................................... 16 The Client Dr Lance Knight ......................................................... 17 The Client’s Existing Brands ....................................................... 18 Market Research and Demographic Context of the UK Dental Market and Facial Aesthetics Industries ..................................................... 23 Dental Market Facial Aesthetics Market Research Mind Map ..... 23 Market History ............................................................................ 23 The Celebrity Dentist .................................................................. 24 Today’s Aesthetic Dental and Cosmetic Surgery Markets; .......... 25
D e s i

Hospitality Healthcare Healthcare Hot Topic Mind Map .................................................. 55 The Medical Benefits Of Creating A Positive In Reception Experience Upon Arrival. ........................................................ 56 Ulrich’s Five Tenets of Healing Design.................................... 57 ‘Ulrich’s Five Tenets of Healing Design’: ..................................... 57 Acoustical performance ................. Error! Bookmark not defined. AIR QUALITY ............................................................................. 58 COLOUR IN HEALING EVIRONMENTS .................................... 58 Arrival and Discharge - The Reception Effect and Waiting Room Blues 59 THE DESK – A HUGE BARRIER................................................ 59 Waiting ROOM BLUESI .............................................................. 60 Consider alternatives to reception check in desks!...................... 61 DESIGN GOAL – Create a productive space conducive to producing the most motivated and effective team members by Indentifing and applying The Key Environmental Factors In Productivity In Workspace ..................................................................................... 64 Article – How the Brain Experiences Architecture - ........................ 64 GSA Monitors Workplace Basics to Improve Productivity ............... 65 DESIGN GOAL – Create a productive space conducive to producing the most motivated and effective team members ............................ 66 Lighting Recommendations ............................................................ 66 DESIGN GOAL – CREATE A HOSPITAILITY ENVIRVONMENT USING SPA DESIGN IDEAS .......................................................... 68 Green Spa’s ................................................................................... 70 Primary experience research of patient Dental Client Journey? ...... 74 The Consultation and Treatments ................................................... 75 Post Treatments Recovery and Discharge...................................... 75 Unique Selling Point – The New Customer journey Concept .......... 75 DESIGN GOAL – Design Appropriate Environment For Buyers Of The Services................................................................................... 76
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Literary Review - What Are The Primary Attributes and Considerations Made When Choosing A Dental Practitioner? ........ 76 DESIGN GOAL Conclusions /Recommendations - Buyer Considerations And Implications For The Design And Inclusion Of Facilities. ........................................................................................ 77 DESIGN GOAL – Design a Sustainable Environment For Buyers Of The Services. ................................................................................. 79 Design Goal – Site Analysis For An Environmentally And Contextually Responsive Design ................................................... 80 DESIGN GOAL – URBAN CONTEXT ............................................ 81 Manchester Precedents.................................................................. 81 Upper King Street Conservation ..................................................... 82 History ........................................................................................ 82 List of Equipment ) Samples purchase order from In Store Dental Annotated by Dr Knight .................................................................. 92 Design Space Planning ................................................................. 94 Strategy - Target Market Preference Considerations and including Environmental Psychology ............................................................. 96 Target Market Preferences ......................................................... 96 The research strongly suggests that this market demands ......... 96 Color Considerations .................................................................. 97 Word Associated with the Demographic preferences.................. 97 Environmental Psychology and Considerations .......................... 97 Site Survey and Key Considerations .............................................. 99 Existing Space – Site Survey ...................................................... 99 Floor plan and initial considerations............................................ 99 Construction And Materials....................................................... 101 For Provision of Dental ............................................................. 102 Site Size ................................................................................... 109 Space Standards ...................................................................... 109 Placement ................................................................................ 109 Signage .................................................................................... 110

Hospitality Healthcare Lighting ..................................................................................... 110 Design and Technical Equipment Requirements....................... 110 Health and Safety ......................................................................... 112 Timeline, Deliverables and Budgetary Considerations .................. 113 Timeline and Deliverables ......................................................... 113 Budgetary Considerations ......................................................... 114 References and Bibliography ........................................................ 115

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£320k Private Client Funding Building Only Use and Occupancy Client Description of Concept The client describes the business as a private members dental and f club.23 Sq Feet Small Cotton Mill Renovation New Maxiofacial Boutique & Office Dr.Hospitality Healthcare Executive Summary Parking Spaces: No. Program . Cosmetic Dental high turnover in terms of it business model. Dr Knight estimates that occupancy levels will be circa 25 at any one time. United Kingdom North West Manchester No 3 Back Pool Fold Manchester Interior Budget Funding: Geographic Limits With Close Proximity . Lance Knight. The split is10 staff to15 clients. City Centre Location With Good Transport And Local Car Parks Project Outline Country Region: City: Address: M2 1HE The client outlines that the business will be low volume Client: Surgeon Building Type: Tenant Type : Space Size: 71 Sq Meters & 764.

(Pevsner 2001) The building‟s late 1890s industrial character will give a credible and urban flavour to any scheme it hosts. The client‟s primary project goals to Fold requires an extensive structural remediation. Although the building is not listed Back Pool Fold‟s wonderfully is preserved cobbles once led to the one of Manchester‟s Lost Halls. designer in the city but also help to build valuable local professional contacts. The building is a typical example of the 19th Century industrial period. The existing long south façade is to be retained and restored. I see the ability to work on this building with Program . load bearing Cheshire brick wall in an English bond formation with plain sash windows. The south elevation (most architecturally significant) c13m long and the longest facade faces the alley and is elevation is adorned with a 1930s antique fire escape and antique lights. The building is situated perfectly for access by the high-end market segment that my designs are aimed at. It is also a chance to build a high profile design scheme that will not only launch my career as a Super prime market – celebrities and high earnings clientele who expect the best of the best in dental technology and service. Back Pool Buildings Initial Perceived Need and Project Scope Just off of Manchester‟s Cross Street. Back Pool Fold is in a current state of neglect offers. Radclyffe Halls. The building is adjoined on two sides leaving two elevations. The project offers the chance to completely design it internally and give it a new phase of life. Target Market create a private healthcare facility is complimented by a strong desire to retrofit of new technologies and renewable energies into one of England‟s historic commercial buildings.Hospitality Healthcare a live client as privilege. It was constructed as a single leaf.

The fire escape gangways are reminiscent of icons in old films that were set in New York City.4m.Hospitality Healthcare This is to be renovated. The West elevation is the shortest at c5. Program . The windows of the south elevation along the south elevation are currently boarded and are to be replaced. faces the Cross street entrance and is to be fully redesigned. Public access is currently via the west elevation.

clean. Three current ‘hot’ topics in the field of healthcare design are:- Psychology. „Supports clinical excellence in the treatment of the physical body. Supports the psychosocial and spiritual needs of the patient. and functional environments that enable health practices to be carried out easily and efficiently. a number of healthcare patient healing process. facilities do not take into account how design may affect patient welfare. family. Healthcare Design Most healthcare facilities are recognisable as organized. Architecture. the field borrows terminology and ideas from several disciplines including Environmental. According to The Centre for Health Design. I believe the role of interior design has an integral part to play in effective wellbeing and the control of stress. a healthcare environment is therapeutic when it does all of the following: 1. According to the Academy of Architecture for Health. Through exploration and understanding of this topical question I intend to create a healthcare interior environment that promotes uplifted spirits and promotes healing. stress reduction and safety. Program . Neuroscience and Behavioural Economics. which is an internal reaction to external factors.Hospitality Healthcare The Design Problem From The Perspective Of The Designer’s Underpinning Ethos Evidence Based Design EBD has become relevant in the Healthcare Architectural and Design field in an effort to improve patient and staff well being. and staff. I was inspired to research the subject for my final major project that would provide a platform to showcase my concept of Healthcare Hospitality. The concept of Healthcare Hospitality is a culmination of various emerging issues in the field of healthcare design. However. Evidence-based design is a relatively new field of study.

‟ Program .Hospitality Healthcare 2. Produces measurable positive effects on patients‟ clinical outcomes and staff effectiveness.

Hospitality Healthcare Integrative or Holistic healthcare The practice of Integrated Healthcare involves the use of conventional and alternative/complementary medical therapies in conjunction with each other. Dipl.com Program . MS. This is why we have seen an influx of dental spa‟s offering massages etc with conventional treatments. sacredtree. Website for this image Integrative Health Care: Some Considerations. By Joel Proctor.

Clearly.Hospitality Healthcare Healthcare Consumerism – The future of healthcare is based on a demand-control model with economic forces similar to those that affect the all other purchasing behaviours. Basically healthcare consumers have a choice and we need to employ retail design techniques to ensure they choose us. certain mega trends have been impacting our economy and service industries that have a parallel in healthcare. health and healthcare are not the same as purchasing other goods and services. however. Program .

cost. in the King Street Conservation Area. which represents the historic. Through the adaptive reuse. Personal Design Outcome Statement I have a vested interest in the discipline of healthcare design. and reliability. In accord with this tradition. whilst building a bridge to the future. Back Pool Fold. and gives public expression to our societies values today. rehabilitation. Whilst studying I have worked within this field for four years as a stakeholder and business consultant. preservation and modernisation of an historic area‟s building. luxury and creative schemes. My designs have been either targeted at the forward thinking professional or for the highly demanding affluent resident. the design program seeks to prepare this historic area‟s building for the next 50 to 100 years of service. My background is in corporate banking and through the commercial and economic Program . It also intends to demonstrate the value of integrated design that balances the needs of the building‟s historic significance with current needs and emergent issues. balances aesthetics. Designer’s Market Segmentation Preference Through my student career degree I have enjoyed creating high end. My primary focus has been to design spaces that are proactively conducive to the clients achieving their personal or professional objectives. This has driven my ambition to create something in Manchester. which encapsulates my design beliefs in this field. this project aims to continue Manchester‟s successful urban legacy of breathing new life into the architecture. creates environmentally responsible and superior workplaces for highly talented healthcare professional.Hospitality Healthcare Designers Architectural Interest My architectural interest is specific to the retrofit of emerging technologies and renewable energies‟ into Britain‟s large stock of commercial and residential housing stock. I describe this as breathing new life into the old.

I aim to capitalise on the opportunity of having a real healthcare client and developing a space into a commercial high-end dental boutique. By fully researching and completing the project it will serve as a viability test for the business concept of providing design and business consultancy to this market.Hospitality Healthcare awareness gained in that market I have recognised an opportunity to provide a holistic design and business consultancy service to healthcare and cosmetic aesthetics professionals. Program . This project provides the perfect showcase for future design projects.

health and safety. it offers a clear timeline of events and important deadlines that are to be worked to in a professional manner. consistent and definitive document. integrated Healthcare Design. medical specific legislation. Structure and layout of this document was considered to develop a professional. Building Regulations. relevant building regulations etc and accessibility. the target market and key areas that provide underpinning background for the design team to work to. Design Against Crime. Sustainable and Renewable design. The requirements of the client are vital to the success and the functionality of the end product. The published document „HTM 01-05 decontamination – guidance‟ for dental practices has been instrumental in the design. the existing building and proposed designs schemes. associated with this design. Conversation Area Issues and Crime. It is imperative that design must comply with the guidelines set by HTM0105 in 2009 by the Department of Health. construction team. furthermore. Decisions and developments have been made based on the research and continued revisions during meetings with the client Dr Lance Knight the client‟s for the RIBA stage one up to planning consultation with the clients Architects AFL in The brief is underpinned by relative issues in the UK Healthcare and Cosmetic Aesthetics market. structural engineer and the course supervisors. Key brief and design details were outlined and included in the brief. The regulations are focused in particular at primary care dental practices in Program . The final brief not only covers information in relation to the client.Hospitality Healthcare Scope and Methodology for Design Brief The brief has been developed following the undertaking of thorough research and evaluation of all relevant areas Manchester.

A review of the competitive market. Green Build exhibition.  A study of the target audience magazines:- Program . The design will aim to utilize the clients existing businesses to plan the surgery spaces and to gain an idea on process. websites. This document has provided strong background knowledge. however.K. books. meeting with suppliers to the dental industry. journals. fixtures. The Clients Strategic and Financial Plans A review of the clients key processes and procedures. structure and materials will be provided in the subsequent documentation. fittings.Hospitality Healthcare the U. More detailed information in relation to the contents of the design. Research into precedent designs for:   Dental Surgeries High End Hospitality Markets Sources such as interviews with the client‟s board and staff. The brief has been prepared via the following process: A desktop study of books. and are designed to ensure that all dental practices meet „essential quality requirements‟ and „best practice‟ standards set by the Department of Health. online journals the Internet and course related handouts have been observed to ensure the brief covers all the areas that are important. ongoing research and development of ideas are key to the progress and this will continue throughout. to provide both the client and the designer with a concise and informative manuscript.

Program . schedule of proposed works and a timeline All sources are included within the research document.Hospitality Healthcare  A study of the environmental factors of Healthcare design PLUS Designer Inspiration Visits A Spa in particular Sustainable Spas Discussions with Instore Dental and Ultimate smile spa key staff. Weekly Team Briefing Minutes. Creation of the Brief and supporting documents including a A Project Plan.

accessible location with good transport links for all stakeholders. The place is one which is to have an highly desirable location which meets the prestigious brand image in development.Maintenance and standard dental needs Price Top End Price Point” . A full understating of Dr Lance Knight business. business plans.Hospitality Healthcare through discussions with the client as well as a review of the client‟s marketing materials. People Place To attract and retain the best in class of dental professionals. This has been is achieved Program .Caters for specialized needs and including long term missions and visions amongst other reporting sources on the further education market. strategic plans Client Needs THE OWNER’S GOAL IS TO SET A NEW PARADIGM IN PRIVATE DENTAL and FACIAL AESTHETICS. To design for a client it is imperative to fully understand their „world‟ and their customers/audiences „world‟. its market position is required in order to provide a comprehensive design platform. Product Dental and Facial Aesthetics Primary Market wants Secondary Market . it‟s clients.

Target supermarkets with pharmacy The need for the construction/renovation project for has arisen out of the ambitions of Dr Knight to continue to shape the face of UK dentistry via a new high-end dental company.5 years old with 7 surgeries and is now in the coveted position of having the right of first refusal on new sites Sainsbury‟s and Tesco‟s dental units. has commissioned the conversion of a Manchester mini mill as the premises for a new concept in general and aesthetic dentistry. A millionaire by 27 years old Lance is the founding member of the first dental company to launch in Sainsbury & Tesco. not acquisition. The project will include the brand development and business plan for this new entity. Many opportunities to expand outside of core relationships exist. The company is 2.200 Sainsbury & >1.e. Dr LK has and his board have developed their two brands Instore Dental (ISD) and Ultimate Smile Spa (USS) portfolio to date via organic growth. i. Ultimate Smile Spa. The new entity will be developed as an extension to the high-end brand. Currently this young dental group has the two entities catering for two distinct market segments.000 Tesco‟s). The Client Dr Lance Knight Program .Hospitality Healthcare offering (c.

Hospitality Healthcare The Client’s Existing Brands „ In-store Dental (ISD) Ultimate Smile Spa (USS) Extension of Ultimate Smile Spa Provides full range of dental services within Supermarkets Premium brand dental Offering Facial Aesthetic Program .

Hospitality Healthcare spa still some national health clients Target mass market underserved by NHS & local providers Caters for “wants rather than needs” market Quality service at reasonable prices Specialist centre of excellenc e Specialist centre of Caters “wants rather than needs” market for but has as well as Cosmetic Dental Services excellence and Dental Training Program .

Essentially like healthcare plan out middle with the Program . Dental club membershi p fees will be paid for additional members benefits.Hospitality Healthcare centre Clear & transparent pricing Higher price point than ISD Higher end price point than ISD.

Convenient locations with parking and high footfall Private and National Health Patients Private and National Health Patients Availability (8am till 8pm including weekends) Availabilit y (8am till 8pm including weekends ) Availability (8am 10pm including weekends) till Program .Hospitality Healthcare man insurer.

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Market Research and Demographic Context of the UK Dental Market and Facial Aesthetics Industries

"the roots of conventional medicine, including Rene Descartes‟ work in 1641 work led to what is known as the Cartesian Split. This is basically a clear delineation between body and mind and surgery procedures in Western (allopathic) medicine can be traced back to the famous Rene' Descartes."

Dental Market and Facial Aesthetics Market Research Mind Map

Rene‟s work set the standard still widely practiced today for doctors to concentrate/specialise, in most cases, in isolation, on specific organs/body areas. Although today‟s dentist has official doctor

status and has to complete five years of basic training prior to practicing, this wasn‟t always the case. The practice of conventional dentistry was initially unregulated. In fact it used to be carried out in Market History The Cosmetic Dental and Facial Aesthetics‟ Industries came from well-meaning and humble beginnings. They are subcategories of conventional medicine. According to Caroline Young the author of Integrative Health: A Holistic Approach for Health Professionals, dental barbershops until the 1400s (British Dental Association Archives). Sir John Tomes and Sir Edwin Saunders drove through

dental industry regulation and legislation with the Dentistry Act of 1878. (British Dental Association Archives) This validation as a profession was expedited in the very early years with the expansion

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Hospitality Healthcare
of the middle classes wanting healthier and more natural looking smiles, like the rest of the world. The development of the skills required in cosmetic dentistry and facial aesthetics came during the WWII where the men were left very exposed and record numbers of war wounds and disfigurements occurred. (Backstein and Hinkek 2005) The military surgeons developed groundbreaking skin graft and reconstruction procedures that are still at the root of techniques today. After the war, a lack of patients for these new skills drove the surgeons to start actively marketing. They aimed their efforts much like today at the affluent middle aged, middle classed women who were mostly finished with raising families. It seems that not much has changed and that even then they were playing on women‟s insecurities, for what could these women possibly have to offer but to look pleasant and please their men by looking youthful if their children were now grown up? This incessant encourage of the media for us to look like the star we see the media had continued today. The dental market has evolved to Perpetuating our desire to recreate lives through our looks is our obsession with celebrities. This was born with TV and went from strength to strength through the Video recorder Hollywood into our homes and now the Internet means that everyone can be a celebrity. If we are not busy trying to make ourselves a celebrity via You Tube or on some terrible talk show (enter Jeremy Kyle and Jerry Springer) or launching E-list careers on Big Brother or other fly on the wall reality shows, we are arriving at a clinic clutching a clip from a women‟s magazine saying can I have lips like Scarlett Johansson, Cheryl Cole‟s Teeth, cheeks. Weber makes a strong case that the desire to conform is omni present in our society. She says , Ashlee Simpson‟s nose or Natalie Portman's market that is synonymous with the celebrity glamour lifestyle a large number of the population aspire to be part of.

The Celebrity Dentist

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uk/news/2009/11November/Pages/plastic-cosmeticsurgery-botox-filler-warning. Dr Knight is in this category. Read online at http://www. Today’s Aesthetic Dental and Cosmetic Surgery Markets.nhs. power and influence in our society. a way to live your life. The Markets are described as “purely elective. improve self-esteem and boost confidence”. that this quote was taken from an article on the NHS website or that is was made by a Program . The suggestion that elective surgery is a „lifestyle‟ choice. a lifestyle choice undertaken to enhance physical appearance. i. We have created a new bread of celebrity. The dentist and the cosmetic surgeon.Hospitality Healthcare “Whether this desire expresses itself via physical appearance or home decorating. the individualized self is the result of a transformative journey toward a model of excellence doctor in a position of trust.aspx It‟s difficult to decide what is most concerning. sends shivers down the spine. embodied by experts or celebrities” (Weber 2009) With the wave of reality TV and be star shows came the creation of billions for TV networks via the plethora of makeover TV shows. primarily women are choosing this as a „way of life‟. However with the industry contributing billions to the economy there is certainly proof that a number of people.e.

542 operations in 2010. http://oxygen. (BAAPS 2010) 94% percent of the clients were female of which 67% were married According to Mintel‟s report. Cosmetic Surgery .mintel. The industry has seen a whopping 17 % rise from 2009 (Mintel). The cosmetic dentistry sector forms a seminal part Program .com/sinatra/oxygen/display/id=480789. made driven by non-surgical procedures like Botox and Derma fillers and chemical peels (MINTEL 2011).June 2010 “the UK Cosmetic surgery market is worth in excess of £2. Closely associated to the cosmetic surgery market is the cosmetic dentistry market. This market‟s astounding growth trends are mainly Economic Trends Aesthetic Dental and Cosmetic Surgery Markets.Hospitality Healthcare The Uk public underwent 36.3 billion pounds” read online at (BAAPS 2010).UK . Mintel estimate that by 2015 the market will equate to circa £3.6 billion pounds.

Forecasts suggest this could grow to £8.” Read Online at http://www. overall branding and marketing.uk/news-andupdates/press/2011/99-11. with punitive Program .gov.oft. Practice valuations have been driven as high as 5x EBIT with the The government estimates there are currently over 2 million people that wish to register with an NHS dentist that can not find a surgery willing to take on new clients . “UK market for dental services was worth £7. Dentists are falling behind on their Unit of Dental Activities UDA‟s and Units of Orthodontic Activity UOA‟s targets PCT's have started to act against target breaches financial threats and penalties. The government‟s latest dental contracts have discouraged dentists from carrying out anything other than the most basic reactive treatments leaving many clients frustrated and dissatisfied with the care they receive. Both clients and Principals are leaving in droves to the Private Sector.Hospitality Healthcare of the larger maxillofacial elective aesthetic market. They also state that spending in this part of the primary care dentistry market was split NHS 40% and 60% private provision. influx of funded and acquisitive PE firms and corporate groups. According to the Office of Fair Trading.2 billion by 2014 with much of the growth coming from the private market. Web searches for dentistry are now breaking all previous records and dentists are addressing their web presence. Sales of dental membership schemes and interest-free finance facilities have reached record levels.2 billion in 2010. Additionally thousands of clients are leaving the NHS in search of shorter notice private dental appointments nearer their home.

Hospitality Healthcare New business models have emerged for the delivery of dentistry treatment coordinators. increasing cosmetic and recent funding increases to NHS from central government Program .5bn in 2007/08 prior to the recession Image from http://www. NHS NHS spending estimated at £3. “Market growth will likely be perpetuated by our societies infatuation with our appearance” In addition our desire to remain young grows ever stronger as the traditional markers of entry to adulthood of completing school.co.harleyaestheticsdundee.uk/images/dermal. and having children continue to move to older ages. (2008) Preoccupation with ones appearance: A motivating factor for cosmetic dental treatment? British Dental Journal. Leading Psychologists De rate than NHS (21% private versus 12% NHS) as a result of public spending cuts to reduce the UK budget deficit.and Aartman. The growth in cosmetic procedures continued to has drive Jongh.3bn (58%) with spending on Private dentistry estimated at £2.4bn (42%) Private spending peaked at £2. marrying. Private vs. leaving home. change and growth in the market. starting a career. care nurses and hygienist/therapists taking a more active role in the clients customer service experience. site in the article .jpg Growth within the private sector projected to continue at a stronger The prospects look rosy for the industry as it is a market that is based on our obsession with self.

Source: Laing & Buisson Dentistry UK Market Report 2011. and negative impact of 2006 dentistry reform. Dentistry Market Development Report 2010 MBD UK Linked to Private Members Clubs and High end Aesthetics Spa Exclusive with unique benefits What is the Dental Plan Market Worth Total dental plan market (covering capitation. MBD UK Dentistry Market Development Report 2010 Market position Brand positioning •High Value price point •Quality service and added Value Brand vision – Private Members Club – Precedent Shore ditch House Program .Hospitality Healthcare consciousness. dental insurance and dental cover from cash plans) estimated to be worth £665m in 2009 Spending on plans increasing at twice the rate of self pay private spending during the 2000‟s only available to members Source: Laing & Buisson Dentistry UK Market Report 2011.

where Calvin Klein bikinis are de rigeur.5m members-only It appears that the three most critical factors in creating an optimal healing environment in a spa venue are (1) a dedicated caring staff at all levels. and night lighting was at ground level. a heated rooftop pool .000 memberships available . (2) a mission driven organization that will not compromise. and to maximize views of the surrounding mountains. Added extras this Shoreditch branch comes with include bowling alleys. one building from the other. naturally. public and private spaces.Canyon Ranch Tucson Arizona What Dr Knight hopes for is to create a brand which is understood for people to feel really good about themselves on the inside and the outside . offices.exclusivity is key. All buildings were designed to be one story. bar/restuarant club is home to media hipsters who want to see and be seen.all now sold .As an Optimal Healing Environment – Precedent Study . finishes.’ Excerpts from Article „The Ranch leadership aimed to show that a physical facility (environment) would play a role in promoting optimal Brand Personality – The Spa as a Model .Soho House. This an environment which aims to help people to there let their best feelings come out. healing. The group's other 'houses' . Babington House. This swanky £6. The House in New York . Roads throughout the Ranch were closed to vehicular traffic. With members willing to pay £700 a year to be part of the crowd and only 1. This value should be reflected in the interior design . The buildings on the Ranch were set to create small pockets of privacy. Elaborately detailed landscaping plans were implemented with a vision of a future campus that would provide a stress-free environment and assist people in the healing process. the biggest draw. Lighting.all share the same cool. but it can make science work better. cowshed spa.Hospitality Healthcare Precendent t In a former tea warehouse in the part of town where the City meets the East End you'll find the latest and largest off-shoot from Soho House founder Nick Jones. Good design on its own cannot heal. wall Program . no streetlights were erected. minimalist wood and glass interiors. gym and.

acoustics. and water artwork have all been designed to impact positively as people try to change their lifestyles.org/news/172SIIB/version/default/part/AttachmentData/data/Frost.Hospitality Healthcare coverings. A difficult but important challenge for designers is to be sensitive to such group differences in orientations. Just as in the delivery of health programs. Ulrich makes this case very clear in his thoughts on the effects of interior design on wellness.http://www.pdf Program . and try to assess the gains or losses for one group vis-a-vis the other in attempting to achieve the goal of psychologically supportive design”. one size does not fit all. outdoor seating areas along the meditation path.samueliinstitute.

there are two other high end dental practices in the vicinity.Manchester The Mall are selling comfort and modernism – Pretty Generic don‟t look anything special Attributes They also don‟t highlight anything regarding healing and complimentary additional benefits to make them stand out from the crowd. The Mall do have their own lab. This is not an issue though as the dentist has Program .Hospitality Healthcare Level of competitive threat – Competitor Review This is always dependent on the number of same market co m pl et e control over what is given to the client even if the labs let then down. Cost efficient but I don‟t really see this as adding any value to the client except perhaps the control of the supply chain. surger ies The MALL . Apart from the corporate multiples . The segmentation practices in the local vicinity. . Dr Knight owns one of them Ultimate Smile Spa There are other the Mall .

Hospitality Healthcare Program .

5 million patients.2002 Acquisition of Ora Dental Grp Program .40% NHS 1996 Incorp. 1999.700 employees. KEY focus is PCT and (DoH) . 2001 Acquisition 23 further practices . Over the past four years IDH has opened 30 new NHS dental practices and made 50 practice acquisitions The Corporate Dental Competitors – Info Sources Dunn & Bradstreet and FT. Oasis Dental Care Ltd .NHS but they do offer private dental care as well.Com Moody and Poors Competitor Analysis GRAPHIC Created by Natalie Jameson IDH. Split unknown. HQ is Bolton.. nearly double what LGV paid two years earlier. T/O /FYE 05 £66m – Full accts not yet filed Merrill Lynch paid LGV £300m for IDH‟s shares in Feb 08. Funding Mix of Debt from Syndicate Bank of Ireland.Hospitality Healthcare Integrated Dental Holdings Ltd – Majority NHS 1996 Incorp. c700 dentists and 200 practices with c1. four practices. circa 1. Barclays and RBS. 2000 12 practices AIM listing.Sub of Oasis Healthcare Ltd . by third-generation dentist David Hudaly.

sold their investment in ADP to the management and Kaupthing Bank. Circa c551 dentists and 140 practices circa 1400 employees T/O split 64% Midlands & Nth . 6% Central. In March 2007 EAC. 2003 Acquired Dencare Mgmnt.9m - dentistry with over 110 practices serving 800. –HQ is South of England . Wales. nr Surrey.2m Cash £1. T/O £90m PBT. 2000 had 14 practices based in the south. In early 2002 sold to VC . for an undisclosed sum.3m Aims to hit t/o in re region of £ 40million by Nov 2007 but accts not yet filed.Hospitality Healthcare 10 practices. Split unknown.000 patients –Starting as a single dental practice.of Health (DoH) .NHS but they do offer private dental care as well. Program . PBT £3.6m . By this stage the group had reached sufficient scale to be profitable and self-funding. Associated Dental Practices . Neg Net Worth of £21m Focus Split 40% NHS 60% Private. Duke Street Capital bought Oasis for after a bidding war with ADP for c £79million. KEY focus is 75% PCT and Dep. 29% South.T/O £28million.75% NHS Third Largest UK Dental Group. Funding mix of Equity and Debt from Barclays. Grp Ltd 38 practices .Net Worth Neg 1. 2007 Dec 2006 grown to 120 Oasis Oasis HQ is Norwich. Provide NHS Dr JD Hull & Associates Limited – Majority Private –Dr Hull founded the group in 1987 with its first dental practice in Newport. now called Milestone Capital.European Acquisition Capital and subsequent acquisitions growth to a total of 56 practices by February 2007. Founded in 1985. £4.8M. T/O /FYE 05 £18m – Full accts not yet filed Neg Net Worth £7.2m Land and Buildings £3. JHA now operates 48 dental practices across the UK Sold a share to Hutton Collins in 2006 in a deal that valued the business at c85m when t/o was £21-23m –HQ London .

Hospitality Healthcare
Jdh Holdings Ltd its Ultimate Holding Company has a Positive Net Worth of £7million

James Hull Manchester – St Annes Clinic
Really there is only James Hull to consider a threat . let look at there permises in Manchester . They paractie in

Manchester is St Anns dental Practice. It is in the same location Knight as Dr

Ultimate

Smile Spa Clinic

Program

Hospitality Healthcare

Services, Service Providers and Products to be Accomodated
 A full and detailed understanding of the clients has been gained via primary research with the client team and two key suppliers of the clients and reference to the Metric Handbook and the Whole Building Design Guide. The following specific services and care /service providers will need to be accommodated.  General dentistry: The diagnosis, treatment, and management of the overall oral health care needs of patients, including gum care, fillings, crowns, veneers, bridges and preventive education.  Periodontics: The dental specialty that involves   

Periodontal disease is a major cause of tooth loss in adults. Endodontist: A dentist specializing in diseases of the tooth root, dental pulp, and surrounding tissue. "Orthodontics dental and dentofacial that orthopedics: The

specialty

involves

correcting

malocclusions, or “bad bites” as a result of crowded, missing or extra teeth, or jaws that are out of alignment. Treatment includes the use of braces,

retainers, headgear, and other appliances" Oral and maxillofacial surgery: A specialty of dentistry that includes dentoalveolar surgery and the diagnosis and correction of diseases, injuries, and defects of the mouth and jaws. Cosmetic Dentistry

preventing gum (periodontal) disease ― an infection of the tissues surrounding and supporting the teeth.

Program

Hospitality Healthcare
 Exodontist: A dentist specializing in the extraction of teeth.  Prosthodontics: The area of dentistry involving the diagnosis, treatment planning, rehabilitation, and maintenance of patients with complex clinical   "Pediatric dentistry: An age-defined dental specialty that provides preventive and therapeutic oral health care for infants and children through adolescence" Oral hygiene treatment room (OHTR): A room similar to a dental treatment room (DTR) that is used by the dental hygienist to treat patients

conditions. These patients have missing or deficient teeth and/or oral tissues that can be rehabilitation

Client Journey Goals:

Program

7.: 1. 3. Visual Study of dental surgery images and floor plans and summarize list of types of spaces. The minimum circulation requirements for the nurses and doctors must be respected to ensure the correct application of treatment techniques can be applied. Client Journey Process flowchart 5. Review WBDG website for dental facilities standard templates and sizes attached Program . Worked out what the client would like to be the optimum client experience to be 2. Created a process map of ideal customer experience to overlay the program on.Hospitality Healthcare Functionality Equipment and Layout of a dental facility is extremely specific. Meeting with dental equipments supplier Henry Schein to ascertain space standards of typical spaces (standard dental equip and costs 8. Annotated floor plans from the existing surgeries doc ref 6. THE FOLLOWING APPROACH WAS TAKEN TO IDENTIFY THE REQUISITE STANDARDS AND TO UNDERSTAND TYPE OF SPACES THEY HAVE IN THE CURRENT PRACTICE. Discussion with client to understand of minimum space requirements to see if feasible in proposed facility 4.

Interviews were held with Dr Lance Knight Clinical Director.Hospitality Healthcare Customer Journey Process MAP I created these process maps for the client to define what he want the process to be to support the client experience. Mrs. Kirsty Beresford Practice Program Manager Ultimate Smile Spa. Mr Scott Jameson MD . Miss Philipa Knight Practice Manager Instore .

Hospitality Healthcare Program .

Hospitality Healthcare Program .

Hospitality Healthcare Program .

Several meeting were held with the client to ascertain what the customer journey is in his existing practices and what he feels is unique about his new business concept.Hospitality Healthcare Unique Selling Point Diagram Comparing The Standard Dental Experience to Dr Knight’s Concept Once the clients customer was excellance framework established a comparison was made to understand how this is unique. Program . Dr Knights explanations of what his USP are the diagram bulleted list .

Hospitality Healthcare The Long Program Program .

Hospitality Healthcare Room Number and Specialty mix of Dental Treatment Rooms Space Planning Criteria The criterion has been developed on the basis that that modern facilities are essential to provide comprehensive dental care. Interview with Client and Team Annotated floor plans from the existing surgeries doc ref Visual Study of dental surgery images and floor plans and summarise list of types of spaces Meeting with dental equipment supplier Henry Schein to ascertain space standards of typical spaces (standard dental equip and costs Review WBDG website for dental facilities standard templates and sizes attached and Conclusions from Interviews What Type of Roles will there be How many people of each type of role are to be accommodated? What major functions will take place in the building? How might the building design enhance or impact occupant interactions? Program .

Hospitality Healthcare Program .

Hospitality Healthcare Program .

Hospitality Healthcare Program .

Hospitality Healthcare Program .

some architectural schools began to drop architectural programming from their curricula.ph p Date Accessed October 2011. Programming and its attention to the users of buildings was not a priority. Now. a really well thought out and tested plan. By setting goals during the programming stage Back Pool Folds client‟s strategic aims have been considered in conjunction with the responsibilities that come with re-visioning a historic area building and the values and attitudes of our society today. These are then imbedded in the process of concept design development and through to completion Program . Project Design Goals – Ethos and Approach The effective management of the process is dependant like anything.Hospitality Healthcare Involvement of interested parties in the definition of the scope of work prior to the design effort. This excerpt is from the Whole Building Design Guide read online Emphasis on gathering and analyzing data early in the process so that the design is based upon sound decisions. In architecture this is particularly important.org/design/dd_archprogramming. „ http://www. Efficiencies gained by avoiding redesign and more redesign as requirements emerge during architectural „In the 1980s and 1990s. several generations of architects have little familiarity with architectural programming and the advantages it offers: design.wbdg. The emphasis of the Post-Modern and Deconstruction agendas was instead on form-making.

Hospitality Healthcare Program .

I will create design one .Hospitality Healthcare The goals have been set inspirationally and realistically with due diligence to check their feasibility of application.gif I think this a really effective and succinct way to keep the project goals in mind when designing. P100 indicates critical Program-System relationships that must be addressed within Building Systems Programming Directives to designers. The GSA Program Goals Matrix ‘This is an example of a The GSA (General Services Administration) Program Goals Matrix in Facilities Standards for Public Buildings.org/images/perform_req_2. Program .’ http://www.wbdg.

Cindy Coopson . Holistic Approach for Health Professionals .uk/home.integratedhealth. http://www. ” Integrative Health: Program .org.html Integrated Healthcare is CONVENTIONAL and COMPLEMENTARY medical therapies together.Hospitality Healthcare Design Goal 1 G1 Create a Healing and Uplifting Environment which highlights the benefits of the Clients Unique Selling Point Within the Design What are the topics of Healthcare Design that should be considered to create an uplifting and healing environment? In the west we can see a rise of conventional surgical and non surgical procedures increasing in line with Integrated health care therapies. “Integrated health is a key constituent of EVIDENCE BASED DESIGN.

Hospitality Healthcare Healthcare Hot Topic Mind Map Created by NJ with Text to Mindmap www.com/ Program .text2mindmap.

paintings.wordpress. flowers. „Incorporating “positive distractions” in the design of medical spaces.com/2011/02/26/positive-distractions-inthe-waiting-room-design-opportunities/Recommendation for Reception Area. This website discusses the medical benefits of waiting room design. Ulrich‟s research showed.Hospitality Healthcare The Medical Benefits Of Creating A Positive In Reception Experience Upon Arrival. had a beneficial effect on the recuperation rate of hospital patients. http://crockettstudio. is one of the five key tenets of healing design that Texas A&M Professor Roger Ulrich proposed as a result of a study he published in 2004 in The Lancet. etc. that attractive surroundings that included views of nature.‟ Ulrich( 2004) Program . in part. Patients that had access to positive visual stimulation recovered three-quarters of a day faster and needed less pain medication than patients that did not have such similar visual stimulation. including the doctor‟s office waiting room.

Ulrich's work has directly impacted the design of many billions of dollars of hospital construction. and improved the safety and health outcomes of patients across the globe. (Calming and Inspiring . Without question. and policy makers in the United States and abroad. Adequate space Should be provided in public areas and waiting rooms to avoid We will employ evidence based design approaches such as crowding. oasis feel to the urban environment) Program . (Features which bring an Odors Odours that are objectionable or „medical‟ can create stress. A greater sense of control in a client‟s environment. silent or otherwise. (We will provide spaces for friends to come with friends as supporters.) 5. His studies have been lauded for their scientific rigor. Access or connection to nature. which can be booked for overnight stays and personalised to order) 4. Social support spaces. is perhaps the most cited and influential evidence-based healthcare design researcher in the world. design practitioners. and TV) 3. PhD. two individual private suite for use. (A Positive distractions.Hospitality Healthcare Ulrich’s Five Tenets of Healing Design 2. Reduction or elimination of environmental stressors including.Art Music Who is Roger Ulrich and what are his healing environmental principles and how can they be applied to the design of the new facility? Roger Ulrich. ‘Ulrich’s Five Tenets of Healing Design’: 1. clinicians. and his findings continue to be readily implemented by healthcare managers.

Ph. Roberts.Hospitality Healthcare Way finding. as well as artwork and signage AIR QUALITY 100% outside air where climatic conditions allow. PhD Program . texture. Roberts.) Provide lighting that supports natural circadian rhythm. building elements.D. and pattern should all give cues. Ensure absolute darkness in the evening. or bright white lights (400600nm) in the daytime. and modulates hormone production” (J. “lighting can be a stressor that alters mood. daylight.” (J. for night time movement only red lights (650-700nm) should be present in the rooms. “Provide natural day lighting where possible. disrupts daily rhythms. COLOUR IN HEALING EVIRONMENTS Lighting Issues Appropriate lighting systems. colour. increases stress. Landscaping. and guide them to their destination and return. the built environment should provide clear visual cues to orient patients and families.

With a receptionist sat behind it in a barrier which screams „you and us are not equal. which is a psychological barrier between yourself and the practice straight away it adds to you unconscious feeling of being slightly at their mercy.The Reception Effect and Waiting Room Blues form manually THE DESK – A HUGE BARRIER The classic dental experiences includes coming in to face a wall of desk. .? They hand you a form oh joy! – be nice if didn‟t have to fill a Arrival and Discharge . What happens at reception - Program .Hospitality Healthcare Receptionist asks you to indentify yourself – Be nice of they knew me. Not. come in lets catch up and collaborate to meet your needs “.

but lets start with my own perception of waiting rooms. I question the need for them a customer! If business gives me an appointment time why can‟t they be ready for me when I arrive? Now I realize that just in time booking in of people is not Waiting ROOM BLUESI I hate the whole concept of waiting and believe that those reception areas should an integral part of the client experience and positively influence the outcome of the treatment. So why do we still approach these as designers with that in mind. If your are lucky there may be a TV could have a TV or Radio on. Good or bad. They are still very much you just wait for your fait until we are ready for you. I don‟t like the thought of waiting and I also do not know anyone who else likes waiting. really that There are normally people sat in reception looking uncomfortable thumbing through outdated magazine in some cases. Should it be the other way around? The customers should feel like they are the most important person there and the environment should look like it is for them. It seem the reception desk in terms of priority is the normally the biggest item in the place. There is some good research in this area on Positive Distractions to consider along with my own opinions on them as a dental consumer. It isn‟t normally what you would chose to watch.Hospitality Healthcare Even though these are some fairly nice ones here . Program . Avoiding the design aspects of the furniture Wipe clean „pleather‟ seats which are uncomfortable not tactile and are normally too close to the next person for comfort.

which let the practice know so they could be invited in by name. Refreshments are offered and then you are escorted to your private area where the consultants and your team will come and discuss with you in private you'll need and eat in the meantime waltzed you all waiting you can sit and relax and have interesting refreshments watch the television yeah really just get yourself in a positive frame of Consider how we meet and greet people and check them in? Consider alternatives? What technology could be used? Program .Hospitality Healthcare Can we take payment and sell extra in some other way other than people having to stand at the desk? We aim to immediately put the client in a relaxed mood because they wont be in the frame of mind of being stereotypical dentist waiting room sat around looking at people leaving people holding their face. It‟s a spa like hospitality and environment where you are feeling like are in for a pleasant experience. Consider alternatives to reception check in desks! http://www. Also we want to be able to quickly build a rapport with new potential customers name – Really there should be some sort of id system that the customers use to unlock the door. Even though IPAD Technology used for Form Completion – Also eradicate the need for storage of hard copy forms.com/industries/digital-signature-for-healthcare Try to avoid reception asking existing customers their name. NB This is possible as electronic signatures are now acceptable in medical history forms. What happens if someone walks up by just passing trade? I think even then some sort of signage or touch window touch screen you might not be.arx.

com/uk/ Program . http://www.electronics-sourcing.Hospitality Healthcare system a mobile Text us you details and some one will personally greet.

Hospitality Healthcare Program .

and users need to be provided with adequate lighting. Buildings also need to respond to the functional needs of the occupants. a hospital has other requirements than a ces Architect ure Ligh t Ther mal Com fort Program .com/2009/07/13/architecture-and- DESIGN GOAL – Create a productive space conducive to producing the most motivated and effective team members by Indentifing and applying The Key Environmental Factors In neuroscience/ The task is to Indentify The Key Environmental Factors In Productivity In Workspace genreally the spcifically for a clinic. The design team have the opportunity to create the optimum working environment for the client. These requirements can vary according to the type of building.shockmd. structural soundness. Article – How the Brain Experien Productivity In Workspace Currently the building is an empty shell . Careful consideration of what goes into creating a great feeling building will halp to set the design goals for this area . http://www.Hospitality Healthcare museum. well-modulated heating and cooling systems. and public safety provisions.

Light Natural daylighting Good Artificial Daylighting where daylighting not available Reconfigurable . Good accessable plug sockets for workers. Lamps for task lighting e ene rgy and Program .Hospitality Healthcare Acoustics Windows Acoustic Privacy Separate ducts for the heating GSA Monitors Workplace Basics to Improve Productivity and coo ling to sav In the Article isuggests that the key factors which improved the workers environment and threrefore theeir productivity were.Adaptable and flexible workspaces.

Program . Ideally the means to control lighting admission should be systems. It is helpful if ambient light levels can be controlled on a zonal basis around the office.Hospitality Healthcare incorporated into the external envelope or glazing DESIGN GOAL – Create a productive space conducive to producing the most motivated and effective team members Lighting Recommendations Natural light is generally preferable to artificial lighting. Explore strategies for increasing the natural lighting to the building In designing office buildings. Ambient lighting might be designed to suit the viewing of computer screens. with much brighter task lights for reading small print in documents. It is important to be able to control glare. It may be beneficial to reduce ambient levels (for example to 200 Lux) supplemented by individual task lighting at the desk. careful consideration should be given to the quantity of glazing and its orientation. Ambient lighting should be provided at an appropriate level for the tasks being undertaken.

Program . lighting solutions should correspond to individual needs. Older staff particularly appreciate the ability to personally control artificial light sources.Hospitality Healthcare Wherever possible.

fireplaces. In resort development. It suggests that the addition of resort-type amenities such as water features. I am reminded of an article I read some time ago by architect Adam Kerner.healthcaredesignmagazine. 2008 by CMahan PRINT SHARE what does this actually mean for the site design? It means that the same attention to detail will be important in the site. to how one is received. So http://www. ENVIRVONMENT USING SPA DESIGN IDEAS The physical organization. but for delivering positive patient Program .com/blogs/cmahan/hospitality-hospital-site-design Hospitality in Hospital Site Design October 3. rest of the stay will be perceived. who pointed out that the words hospital and hospitality share the same Middle English root. The sequence of arrival. proven in many studies to improve recovery time and reduce stress for patients and staff. processed. a common axiom says that the first five minutes of a guest‟s experience dictates how the A recent HEALTHCARE DESIGN survey showed that more than 51% of those polled believe new hospitals should incorporate design ideas from spas and hotels. from accessing the site and parking the car. are integral to that experience. and outdoor furniture upholstered in rich fabric will I am fascinated by this semantic relationship and believe that there are many lessons to be learned from the hospitality industry. and carefully orchestrated wayfinding could greatly reduce the confusion and stress that usually describe a trip to the hospital. and directed. It means creating gardens in visible areas of a building or campus so patients can have contact with nature. attention to the quality of the public experience. as well as the interior spaces. not just for pampering patients and families.Hospitality Healthcare DESIGN GOAL – CREATE A HOSPITAILITY outcomes and competing for valuable staff. hospitale.

urban design and planning firm specializing in healthcare design with offices in Baltimore. She has lectured nationally on the benefits of restorative/healing gardens in a healthcare environment. a landscape architecture. FASLA is President of Mahan Rykiel Associates Inc. facilities. Program . or even existing. where privacy and quiet may be more achievable than in standard waiting rooms or staff lounges. Catherine Mahan. We may see more hospitals with desirable sites that have views to a beautiful natural landscape. Maryland and Hong Kong.. Creating a resort setting for staff and families could include exploring previously undeveloped areas of the site such as a rooftop. I am interested to hear to what degree this design approach might be incorporated in new.Hospitality Healthcare be more common.

Natural treatments are gentler and help ensure long-term health and beauty. Green spas put the body in harmony with nature .By eliminating toxins in their skin care products and in their spa‟s environment. spas are attuned to the rhythms of nature as well as the rhythms of the human body. Green spas are more relaxing .By putting aside the stressors of modern life – including noise.Hospitality Healthcare Green Spa’s green spas provide a healthier experience. but they might also cause damage. When nature and body are in Program . Green spa treatments are more effective . toxins and waste – green spas are able to offer a more balanced and relaxing experience.Synthetically derived skincare products may produce quick results.Green Green spas are naturally healthy . pollution.

they usually pay for themselves and start to provide savings within one to two years.Although up-front costs for some greening programs may be high. humans feel healthier. Program . stronger and more Green spas are good business . but the savings in water use will continue well into the future. For example: investing in low-flow shower heads and toilets will cost up front.Hospitality Healthcare harmony attractive.

Hospitality Healthcare Program .

Hospitality Healthcare Program .

Hospitality Healthcare Primary experience research of patient Dental Client Journey? Created by NJ on Prezi July 2011 – I think to understand what is unique you need to understand what the standard is. CHARTS the experience of my dental patient experience Program .

Hospitality Healthcare The Consultation and Treatments Post Treatments Recovery and Discharge Unique Selling Point – The New Customer journey Concept Program .

The perceived reputation could be brought about through wordof-mouth recommendations from friends and family or Program . The findings made significant the importance of separating the regular buyer from the irregular or occasional buyer. A brief literature review was undertaken to answer this question. the primary attributes considered by consumers when choosing a dental practitioner. (2) Those concerned with aspects other than the core service offering. Sydney. A review of study made by a Two respected lectures in Marketing at the University of Sydney. quality of service. attitude of dentist and the support staff. e. parking facilities. methods of pain control.g.g. Australia. or subsequently evaluating the quality of service can be grouped into three general categories: “(1) Those related directly to provision of the core service offering itself. etc. As Dr Knights concept is about creating frequent users through the development of a dental club competence. location. (3) Consumers may also base their decisions on the reputation of the dentist and the use of advertisements. office atmosphere.Hospitality Healthcare DESIGN GOAL – Design Appropriate Environment For Buyers Of The Services. professional Attributes Considerations Choosing A Dental Practitioner? In order to design an appropriate solution it is important to have an idea of why people go to the dentist. Literary Review and What Are The Made Primary When also raised some questions about dental surgery and other similar medical services. etc. e. Although nobody would describe going to the dentist as a pleasure the dental industry has been working hard at trying to address the main objections and fear factors that people have with regard to the dentist.

location and opening hours. (1985 in Major factors affecting dental consumer satisfaction". Zhengyuan. Health Marketing Quarterly. D.”Wang. People will accept a certain amount of discomfort in order to have more attractive teeth are more likely to be frequent visitors whereas those who merely want to know their teeth are OK will visit less often. Swinder. Rao (1996) Andrus. Janda. when our teeth get damaged. polishing and colouring to the range offered. 1) Frequent Elective cosmetic or vanity users of dental services unfortunately.Hospitality Healthcare through advertising. dentists have added cosmetic and "semi-cosmetic " services such as cleaning. DESIGN GOAL Conclusions /Recommendations Buyer Considerations And Implications For The Design And Inclusion Of Facilities. I divided the motivations of the two types of buyers in to two segments to be considered. J. Cosmetic dental work buyers might also be more concerned about the environment in which the work is done as well as issues such as the aesthetics of the facility and the brand associations convenience. 2) Infrequent Program . Increasingly. and Buchheister. In general people have the expectation that regular check ups will minimize any pain or inconvenience from our teeth and.

This concern might underlie the importance of competence. professionalism and methods of pain control To encourage infrequent users to come more often a non-dental aesthetic would be the way forward.Hospitality Healthcare Users (most of them) a trip to the dentist is viewed with certain trepidation and. outright fear. Dental co are doing this with Spa like atmospheres but are offering this as an add on to the treatment. It would seem appropriate to go one step further suggestion is that we have a facility that Program . Ie we need to give the customer a reason to go other than for their teeth which they. in some cases.

Hospitality Healthcare DESIGN GOAL – Design a Sustainable Environment For Buyers Of The Services. Program .

Hospitality Healthcare Design Goal – And Site Analysis For An Environmentally Design Contextually Responsive NJ 21/12/12 Program .

Hospitality Healthcare DESIGN GOAL – URBAN CONTEXT The design and orientation should be consistent with existing and planned development patterns and nearby uses. . These materials should reign supreme in this design scheme. Aim to keep a truth of materials Manchester Precedents There is a beauty and simplicity of the architectural pallet employed when considering the re-visioning of a historic building. Program .

There were springs here which provided a supply of water. giving rise to the names Fountain Street and Spring Gardens. This was the principal Program . There was also Upper King Street Conservation a reservoir close to where Norfolk Street is now. In this respect we have used the King Street Conservation Guidelines as a benchmark. In 1557 a pipe was laid to carry the water to the market place near the present location of the Old Shambles. The building‟s exterior should be consistent with existing local design guidelines. History In medieval times this part of Manchester was open fields to the south of the village of Manchester.Hospitality Healthcare water supply for the town for over 200 years.

Hospitality Healthcare Program .

This is a contradiction to the rules governing doctors DESIGN GOAL 1) To achieve best practice HTM01/05 design standards Decontamination – „guidance‟ for dental practices In 2009 the Department of Health published document „HTM 01-05 decontamination – guidance‟ for dental practices. This would provide more effective safe and balanced industry for the patient. Perhaps the surgery? or in the welcome lounge? Program . and are designed to ensure that all dental practices meet „essential Visible clinicians qualification should be placed in view in the interior. This seems a grey area as the health benefits of some procedures are subjective and down to the individual.K. Currently beauticians can administer a number of treatments in non-sterile environments. who are the government to make judgments on the psychological health benefits of non-surgical procedures? It would seem more useful if the government provided a strong regulatory environment instead of prioitising revenues. The government is claiming that Botox holds no medical gravitas. This is an area to consider in its design. Design Goal Recommendations Use Regulatory Restrictions our Competitive advantage Regulatory Restrictions – Competitive advantage to highlight Proof that the financial contribution to the economy is a noteworthy one the government are planning a tax levy on Botox and other similar non surgical procedures. The regulations are focused in particular at primary care dental practices in the U.Hospitality Healthcare DESIGN GOAL 1) To achieve Legal and Regulatory standard compliance and demonstrate exemplar standard of training and qualifications for all clinical staff . or dentists who are constrained by the rules of sterilization and cross infection control. i. Consider where to place these.e.

Implementation of Practice procedures and policies. The Quality Care commissionwww. The second benchmark is for 2015 where best practice must be achieved. Understanding of maintenance. There will be some who Program .Hospitality Healthcare quality requirements‟ and „best practice‟ standards set by the Department of Health. The regulation set two dates. it also sets out guidance for the dental environment . testing. which are important. disinfection and sterilisation. The aims and objections of HTM 01/05 are about providing safe environments for clients and staff within this industry : Recognition of the difference between cleaning. the importance of Personal Protective Recognition and minimization of cross-infection. Operating safely and practically within the law and the British Dental Association guidelines.uk/ . Understanding Equipment. The best dental practice continuously makes efforts for improvements in premises and equipment. changes in dental practice management for safest and best treatment of patients in clean.cqc. Not only does the legislation set out the rules for the management of potential contaminates . storage and disposal.org. According to the British Dental Association the a dentist best practice is the one with higher standards in infection control. The initial review date for minimum standard was set for 2011. are currently reviewing practices across the country now. healthy and noninfectious environment. interiors and architectural design of spaces and fixtures and fittings.

UK Dental Market Figure 1: Minimum decontamination room to be compliant now Figure 2: Single decontamination room compliant now Figure 3: Double decontamination room „best practice ‟ in Private Dentistry Program . which will be required in order for a practice to be compliant. best HTM01/05 Precedent Diagrams to review the interior elements of compliance with HTM01/05 Richard Mitzman and Geoffrey L Ridgway discuss the impact that HTM 01-05 illustrates the effect it will have on the design of dental practices in the figures 1-6.Hospitality Healthcare will be given statuary instruction for corrective actions and environment/practice alterations. Figure 4: Elevation of double decontamination practice room.

particularly those that had the steriliser in the surgery . The reason for this is that it is possible for contaminated. „dirty‟ instruments to be carried through the clean zone of the possibly an etched glass sliding pivoting door. decontamination area. one solution has been to plan a decontamination area in (or in an alcove off) a back of house staff corridor. let alone „best DESIGN GOAL 2) Recommendations for Best Practice Program .this no longer complies with the guidelines in HTM 01-05. This now obviously has to be addressed and most dentists also find themselves in a situation where their practices do not conform to the practice‟. are See two or examples of such adaptations. Whilst this was far more satisfactory than found in many practices.Hospitality Healthcare screen and HTM01/05 – No longer Acceptable To date. Many of the existing decontamination areas can be adapted to comply with the insertion of a floor to ceiling etched glass guidelines.

The washed instruments then have to be carried through to the clean area to be inspected and packed. We will have an instrument washer/disinfector. It can be seen that the space requirement is of at least eight square metres (86sqft). The biggest difference for the „best practice‟ decontamination areas is that the dirty and clean areas have to be divided into separate rooms each with a door and individual air supply and extraction. in a pass-through formation The instrument washer/disinfector should always be in the dirty area. the steriliser in the clean area.Hospitality Healthcare HTM01/05 Design With a new interior fit out we have the opportunity try and be 100% best practice compliant. Most existing dental practices will not have this spare space and will need to alter their layout. even possibly lose a surgery (usually a minimum of 10 square metres). Program .

Hospitality Healthcare Sketch Designers Sketch of the HTM0105 Process – Details of a Dental Equipment Supplier meeting to understand the functional requirements of A dental Business The sketch was created in a meeting held on the 30th of Sept with Henry Schein sales consultant. Henry Schein are a worldwide dental equipment supplier. Equipment Sales Specialist Henry Schein Minerva Dental 0797112 8049 Program . Richard Firth.

the clinic should should Follow modular Email From Richard Firth with standard surgery facilities concepts of space planning and layout Use established Email from Richard firth and copy of dental layout. and easily modified mechanical and electrical systems Where size and program allow. easily accessed. rather Program . with well planned directions for future change. and will workload continue to expansion than tight and highly specific ones Be served by modular. be designed on a modular system basis Be open-ended. modes of treatment.Flexible Appropriate Work space and Equipment Configurations AS per Ultimate Smile Spa and Instore Dental Discussion held Summer 2011 When Discussion were held with staff of Ultimate smile spa they advised that thfollw medical needs. chair layout based on standard size surgery of 3m standard room sizes and plans as much as possible.Hospitality Healthcare DESIGN GOAL .

Hospitality Healthcare DESIGN GOAL 3) To achieve Flexibility and Expandability Program .

Hospitality Healthcare List of Equipment ) Samples purchase order from In Store Dental Annotated by Dr Knight Program .

Hospitality Healthcare Program .

lobbyafter Atriaattractive graphics should be provided to assist visitors with directions. maintenance and cleaningfurther details. designers should strategize security design to make monumental interiors. portico. atria. The lobby should be clearly visible from the outside. and to emphasize the main entrance or enhance the buildingtraffic. it shall be designed to accommodate theThe main lobby should accommodate visitors by providing information facilities. Portable lifts ordesign. Also allow for adequatecheck.Chapter 8 and the section onsecure side of the lobby. The flooring materials hours public use. Clear andApproaches must be well-lighted and designed to direct the visitor to the entrance.A canopy. metal detector andinclude an identity check. or arcade should be used for weather protection.Entrance Lobbies and withinother appropriate equipment can be used to access these elements where approvedcleaning of light fixtures and servicing smoke detectors (if provided). Grade level approaches are preferred overdesign. as well as maintenance andatria must be addressed duringcladding) of multi-level lobbies orceiling surfaces (glazing andof the interior and exterior wall andAccess. and other grand spaces suitable forhigh volume of pedestrian traffic. Areas such as cafeterias. All public entrances shall be accessible to physically challenged individuals.Maintenance professionals should be included in Schematic and Designthis space must be able to accommodate the loads and use of this equipment. The main entrance to a Federal building must be conveniently located for Program . scaffolding should be avoided. of this chapter forBuilding LobbyDesign Issues Affecting Security.elevated approaches that require steps..by the Facility Manager. Refer toqueuing space on the future nonturnstiles. but need to be coordinated with overall approach to provide building security.Hospitality Healthcare Design Space Planning Development reviews to address these issues. auditoria and exhibition halls should be located near the lobby.WhereSince the lobby also serves as the collection point for all employees entering the building.. waiting areas and access to vertical transportation.appropriate. bagfuture security station that maysecure side to accommodate asecure area. both day and night. with space on thedivisible into a non-secure andspace shall be planned to beEven in non-secure buildings.

detail. even if access floors are notAutomated Data Processing (ADP) Areasreconfiguration flexibility.Hospitality Healthcare vehicular and pedestrianEntrances and Vestibulesoriginal finishes and compatible in form. See Chapter 7.the tenant. They include entrances. oversized windows.exposed system solutions that maintain full ceiling clearance and allow ornamental surfaces to remain exposed to view. The clear ceiling height of private toilets and small closets. Ramps shall only be used where it is impossible to adjust the level of the Program .avoid excessive loading of vertical transportation and to provide immediate egress for large groups of people.Fire Protection Engineeringused elsewhere in the building.lobbies.space containing vaulted ceilings.areas occupy 33 percent or more of a floor. In historic buildings. which are ancillary to other office spaces is a minimum of 2300The clear ceiling height of individual office rooms not exceeding an occupiable 14 m2 (150 square feet) is a minimum of 2400 mm (8The clear ceiling height for office spaces is a minimum of 2700 mm (9 feet) for spaces that are larger than 14 m2 (150 square feet). new materials should be commensurate in quality withPublic spaces are those accessible to the general public. stairways. the entire floor. and the permanent corridors at each floor level. Enclosed offices should have the same ceiling height as adjacent open office spaces to allow futurefeet). public elevator and escalatorPublic SpacesRooms designed for video teleconferencing or training should have a minimum clear ceiling height of 3000 mm (10 feet).mm (7 feet 6 inches).. they should be located near the ground floor to. The floor levels of access flooring should be constant throughout the floor. shall be designed with raised access flooringthat serve the ADP facility. or similar features. If such spaces are grouped to form a large training or conference facility. lobbies. ADP areas are almost exclusively associated with main frame computer equipment. Individual training and conference rooms may be located within the building to best suitTraining and Major Conference Roomsto structural floor. ADP spaces require access flooring over a plenum space. and scale with original design.Where ADPThe access flooring of ADP areas shall be level with adjacent related spaces and must always be level with the landings of elevators. for additional essential electronic facilities requirements. consideration should be given to accommodate ADP facility expansion. including internal corridors.

Hospitality Healthcare thoughtfully designed. technology. film. to minimize the reduction of ceiling height. original ceilings in significant spaces should remain exposed to view. In officeceilings in standard office space within historic buildings should maintain the original ceiling height to the greatest extent possible. the general office space should have a uniform ceiling height to provide flexibility for future floor planCeiling Heightopen and airy atmosphere. In historic buildings.techniques. as necessary.maintaining full clearance at windows and Strategy - Target and Market Preference Environmental grouping systems. celebrity or iconic symbols and art and design imaginations of the visitors. Above all. This approach can be adapted to a larger building depth and still present anencouraged. as these are known to capture Target Market Preferences Considerations Psychology including Program . phrases and symbols are tools of connecting with this audience and will appeal directly to their characteristics and identity. It has a higher degree of efficiency and flexibility. heating and cooling to the working areas.2 Space PlanningPublic Lobby space Incorporating music lyrics. The research strongly suggests that this market demands The design development stages should be influenced by imagery from genres such as music. and provides easier distribution of natural light and daylighting.changes. New suspended. It also encourages interaction between individuals and work groups. The open plan approach (with a very limited number of ceiling height partitions for offices) isClosed Offices Versus Open Plan3. however.

connection and wellbeing through application and techniques gained in the following areas: The designer will use interactive and engaging design concepts. block. which appeal to the Visual. culture…Music…Visuals…On- Word Associated with the Demographic preferences magazine covers and typography that compliments the image have been successful with this target market.Hospitality Healthcare Connecting music trends with fashion. iridescent appeal to this market Key colours are bright yellow pink. band publications such as posters or album covers. Kinaesthetic learning styles of the audiences. Environmental Psychology and Considerations The following graphics & print influences should be considered:The designed space will evoke positive emotional state but also a The use of graphics inspired by editorial prints. graphics and the use of colour in advertising will create an instant awareness and recognition. paced…Technology…Celebrity Trend…Cool…Connected…Savvy… Color Considerations Research shows that current colour trends bold. metallic. sense of place. shiny. and thought provoking imagery and text. Auditory. Aim to use striking. Program . and The team will consider creating a character or characters as research shows that a highly appealing character can create more awareness than a human alternative. green and blue which appeal to this market. red.

flow and movement of the stand will be proactively considered.Extrovert.Hospitality Healthcare The space. which appeal to the Introvert. Program . The use of colour and its effect on emotion and mood will be employed in conjunction with the knowledge gained in the target market research. The use of understanding how different people view patterns. Thinker – Feeler. Sensory – Intuitive. Judger – Perceiver personality types. The designer will use interactive and engaging design concepts. designs and collections of objects will allow the finished design to potentially please and stimulate the viewer positively.

The designers your Floor plan and initial considerations Initial thoughts on the position for the 2009 stand eg number 78. This to walk into the middle of an exhibition to get their bearings and before they begin to interact.Hospitality Healthcare Research also near a Site Survey and Key Considerations suggests that being corner intersection of an is positive more Existing Space – Site Survey The site is Manchester Central Convention Complex. as the stands appear spacious than those flanked on either side and traffic naturally flows in direction. is that is preferable to being near the entrance as lot of visitors seem will attend the 2010 your Design Future Manchester exhibition The team have designed a standard questionnaire to assist with gathering site and audience qualitative and quantative data. Program . It is an awardwinning conference and exhibition venue. in the heart of the city of Manchester.

Program .Hospitality Healthcare data along with consideration of their design concept will enable them to make informed final location recommendations.

Hospitality Healthcare Construction And Materials Where possible materials choices will be in line with the clients statement and objective to produce surpluses in the their operations to achieve a sustainable future. Health and Safety and Maximum weight restrictions will be in line with the Program . The design interpretation of this will be to re-use materials where possible and to make conscious decisions regarding the materials which are also in sync with what the target market preferences are.

Disposal to Weee Regs Skips & Waste removal 40 Yrd White melamine hoarding complete with Signage "Instore Dental Coming Soon" Door complete with Digi Lock.Hospitality Healthcare supply power only to the dentist chairs.001. For Provision of Dental BWIC with M&E works Builders Works Hoardings and Demolition Retain for reuse 3No Spotlights.40 435.40 Walls 1 1.426.00 130 130 1 6. Remove existing Ceiling and Lighting to skip.60 540. Allow for new doubel doors c/w ventilation grille for new Compresor and Suction machines 1. Chase out and make good to floor and walls to take Power as drawing SK03. Chases reuired to bury conduit to floor sockets to 1 217.80 884.001.00 Program .20 Make Good Locally and Fill existing walls Paint with 1 mist coat walls to shell Alterations to toilet to form plant room.00 1 1 700.00 1.40 540.80 491.312.00 700. Remove toilet and walls to create Plant Cupboard.40 1.

review equipment 488. Floor to be tested prior to installation Vinyl skirting (to be left loose for installation after the walls have been installed) 1 2.90 M&E 1 67.Hospitality Healthcare New Ceiling Plaster board lay in ceiling:-1 3.20 for reuse / ensure services retained for fresh air ventilation. Program .75 Protection (polythene and cordex) Windows Supply and install Replacement Windows to front and side elevations 1 239.inc latex screed and DPC if required.85 Strip out Strip out A/C Ventilation. Polyfloor Prestige PUR 1830 Clove .024.881.00 Supply and Install Single Glazed Shopfront Allow to refinish existing Shutter to Ral 9001 Make good and Decorate Opening and Flooring bulkhead to concession entrance.

068.05 Plumbing Provide 22mm Mains Cold water feed onto new Dental Area at high level above the ceiling located above in the Plant Room.120. Supply and Install Illuminated Fire exit sign 2 Lighting Install of electrical as below Install new Lighting layout as Drawing SK03 Merton Light fitting 600x 600 Concord Decade 24 1 1 5.08 Program . Refurbish as required.Hospitality Healthcare Power and Data Retain Existing mains board and relocate to Dirty Area at High Level.50 strip out to be retained. 3/4 Boss to the SVP all other connections by air conditioning engineer.00 Modula 4 x 24 T16 Lay-in ref 2041863 Supply New Emergency Fittings Concord Decade Modula 4 x 24 T16 Emergency Lay-in ref 2041864 Install 3 No Downlighters retained from the 1 3hr Integral 7 Provide termination for the waste from air conditioning cassette unit in the ceiling void.00 308. 1. 262. 1 402. Provide 100mm SVP to the rear left corner of the area existing SVP to be removed and floor penitration sealed.

Hospitality Healthcare H&V Supply and Install a Heat Recovery unit to provide fresh air ventilation and extract stale air connected to the existing ventilation and extract system Supply and install new smoke detectors as Supply and Install new Split AC system to 3 no surgeries and Reception area. Ensure gasses are compatable with current regulations. Design and develop best system possible to include reuse of existing equipment.80 0. Install new Call points as Clarkson's Design Review existing 2 cassette system.00 Clarkson Design 185.444. Boxes and Carriage Cost for Fire Alarm links to Extract / Supply air units 1.00 3. Clarkson's Commission Sprinkler Make safe and plug Sprinkler heads for the duration of the works.80 Program .80 352. Install new bells as Clarkson Design 149.325.00 Fire Alarm Disconnect Existing smoke detection for the period of site works and swap out of ceiling. 352.92 6.480. Allow to clean and service any existing equipment used.86 64.875.14 1 2.25 Cable.032.00 4. Ventilation and Fresh Air for reuse. heating.40 31.

00 4 70.00 143.28 4 70.75 0. Merton Out of Hours.Hospitality Healthcare Design and install new sprinkler system in line with the new surgery layout.00 Dentist applied solvent print logo and vinyl's affixed to bulkhead with split batons 2 756.28 1 224.00 Signage Bulkhead Sign 4500 x 700 x 5mm Diabond spray painted to RAL1955C with Instore Intruder Alarm Possible works to intruder alarm.75 534. 1 560.75 returns c/w double sided solvent prints and fixing brackets.67 Program . 0. Applied vinyl's "Dental Services" to Double Sided Totem @ 150mm Cap Height Applied vinyl's "Dental Services" to Store Directory Adjacent front doors @ ??mm Cap Height Installation @ Sainsbury's. Telephones Reroute existing phone services back to DP on Wall Testing and Certification Documentation and Project Management 281.00 Foamex Flag signs 350H x 750 mm 30mm 0.

5 360.30 Contract Works Program .5 0.0 5.5 0.00 450.00 360.00 408.0 1.0 0.Hospitality Healthcare Building Regulation Approval 1.658.0 0.00 270.50 Preliminaries Project Manager/IDM Day foreman Night Foreman Cost Manager Compliance with CDM Site surveys H&S requirements Insurances 1.00 900.00 310.0 0.00 720.

Hospitality Healthcare Preliminaries Total Program .

2009. Fur nit ure Source: Metric Handbook Section 5:30 Design basics: Building and Movements m Wheelchair users will be considered. space required to allow for accessibility to all areas. Please note This height size can be increased if required through the venue‟s application process. either Placement Consideration of the placement of objects is paramount in our design therefore:Adults eye level = 150 cm Children‟s eye level = 120 cm (approx.Hospitality Healthcare W al l 60 0 m Site Size The stand must be contained within a 3mx6m space. Architectural Press: Oxford) Areas that need to conform are . D. which is to the top of the stand i. in particular the Space Standards The following space standards will be considered in the design.5 meters. Metric Handbook: Planning and design data.) permanent or temporary is required to be 600mm Program . It must not exceed 2.space between a wall. Access according to the Metric Handbook (Littlefield.e. According to the Metric Handbook a wheelchair turning circle is 1500mm. to include signage space.

Artwork needs to be displayed at a consistent and Lighting All lighting design should consider glare as an issue along with other ambient and environmental factors of lighting at this type of event.Hospitality Healthcare Optimum placement will be in the middle. comfortable height. and positions for additional power or additional lighting. This is flexibility in light direction. This will be appropriate those in wheelchairs as well. which is at eye level. Sculptures will need to be elevated on plinths or platforms to raise them off the ground so that they can be seen at a comfortable height. light levels. Design and Technical Equipment Requirements To ensure the appropriate space is apportioned for housing role Signage Signage will take into account the clients corporate style guidelines where appropriate and required. It is possible to reuse the new 2010 exhibition stand or elements of it. The design and placement of objects will consider groups or grids of work for placement of items. specific equipment. Signage will employ techniques and principles as per the design strategies target market influences. We will keep space between any artworks or displays consistent and measured accurately: Program . The key criteria for the provision of lighting systems for temporary exhibitions is flexibility.

Seating has been mentioned as desirable. stand elements etc) Adequate Presentation and Circulation Space for Staff that people often feel intimidated by seated exhibitors. Program . Therefore the most effective situation is staff taking regular breaks to remain rested. The key objective is to interact and recruit. Pc's. Posters. light boxes etc) Display cabinets. carrier bag hooks etc? Student work display for each of the six AME subjects.Previously Used 6 Macs – and one laptop with CAD or similar for interior design walk-throughs if required. NB this can be reconsidered if the client feels this is imperative. including elevated plynths or display cabinetry for breakable or delicate art pieces Electric Power Points Computers . They may feel as if they are interrupting the staff taking a break.Hospitality Healthcare Consider graphics and the form they will take (storyboards. refreshed and approachable. plasmas etc Literature racks. Research suggests Storage space for marketing aids/materials/merchandising Secure storage for personal belonging Any specialist lifting or handling equipment for heavy items? Anything which 'hangs' from the ceiling (banners.

ucasevents.Hospitality Healthcare Health and Safety The venue‟s key documents which will be considered in the design process and along with our detailed health and safety research documents are as follows: Exhibitor Manual. Additional Risk Assessment These are all available online at https://www. Code of Practice for Exhibitors Additional Electrics Order Form.cs p?pageID=249080&eventID=517&eventID=517 Program . Specifications and Deadlines.IT/Internet Order Form Health and Safety General Risk Assessment.com/ucas/frontend/reg/tOtherPage. Audio Visual Order Form. Additional Items Order Form.

aesthetics. w/c 29th November 2010 Timeline. Deliverables and Budgetary Considerations Formulate initial design concepts – themes/concepts character. equipment requests November 2010 Proposed model including costings and final proposed scheme drawings for mock up w/c 6th December 2010 w/c 29th November 2010 Design development . drawings etc Attend Design Your Future event Nov10 Complete user survey and site evaluation Timeline and Deliverables Notebook of initial ideas and written design brief w/c 1st Presentation – informal brief to client w/c 8th November 2010 space planning. models. journal. visuals. Prior to finalising design concept. Samples/materials/finishes/ H&S Design team share individual conceptual design ideas with each Other – in the format of A3 inspiration boards/sheets. annotated sketchbook. sensory experience w/c 22 November 2010 Construction – testing actual design up to and including Presentation / submission /implementation w/c 10th January 2011 Program .drawings. written report.Hospitality Healthcare Research file. function. digital walkthroughs. w/c 8th November 2010 approvals.

Program .Hospitality Healthcare The following expected by the client as a minimum:Transparent Research and Design Development Process Ongoing Evidence to demonstrate our thinking and approach as a team Ongoing Budgetary Considerations Although a specific budget is not required we will approach all expenditure with prudence and all costs will be documented.

"Retail versus private dental practices: do the patients differ?". G. Vol. 4. P. 12 No. 1. and Nitse. 3947.P. P. pp.P. and Bonner. Journal of Health Care Marketing. " Dental services advertising: does it affect consumers?". R. 27- Program . D. J. and Buchheister. 9 No. Health Marketing Quarterly.Hospitality Healthcare References and Bibliography Andrus. Vol. Bush. Journal of Health Care Marketing. "Major factors affecting dental consumer satisfaction". (1985. Vol. Fall. (1992. 3.S. (1989. Sanchez.M. pp. pp. 5768.

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