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Basola Victor ™
A student’s dream and aspiration is to graduate with Good Grades, go for Youth Service and Get a Good/Dream Job that will put an end to all their life’s problems. Their definition of a Good JOB is one that pays them around 50,000-100,000 for a start and they will take nothing less even though they do not possess the equivalent expertise to justify the salaries they Crave for. Amazingly, their Definition of a Good Job becomes a Mirage as the few available spaces are occupied and the GOVERNMENT minimum wage is a far cry from their Dream Salary. The lazy ones sit at home; blaming the Government and circumstances; but the dogged and tough take advantage of the situation and they forge Ahead. Do you fit into the picture above; are you a fresh graduate in need of a good job that’s eluding you? Then follow through, use the information that you need, discard the ones you do not need and do not forget to contact me when you are done. “He who knows why will get a job, he who knows how will be his Boss”. (A) LOOK INWARD The reason most of us are Jobless after high school is probably because we went into school to study a course that was foisted on us either by our parents, JAMB, PRE-DEGREE or CIRCUMSTANCE. We did not really study what we like and will like to work with. Hence our certificates are mere “Rubber Stamps”. The real you is inside. The needed skills, gifts, talents and endowments needed to succeed are in you waiting for discovery. “If you can discover what you are naturally good for and stay there; you stop struggling. You just wake up daily and be your normal self? WHAT DO YOU ENJOY DOING? This is a question I often ask my clients and the answer provided often signifies the hidden wealth in them. Just imagine yourself doing that thing you love and people are paying you for it. You stop working; you start Enjoying Yourself and people pay you for Enjoying Yourself. WHAT ARE YOUR NATURAL SKILLS? It’s almost natural for your inborn skills and abilities (which makes us distinct) to be in line with what you love. No matter how crude or insignificant or unsellable you think those skills are just get a sheet of paper and list them out. It could be Singing, Playing an instrument, Talking, Organizing of parties, Reading, acting, sports, Playing video games, Hair plaiting, Barbing and a host others. All we need to do is:
People crave for new ways of doing things. Those skills need HORNING. you probably would have mistaken it for dirt or stones. . person’s or companies have been meeting those needs before it is now left for you to identify what the people Crave for that those existing companies are not giving them. Yours could be Selling/Marketing. You do not necessarily have to go to school before you polish your skills you can school yourself by getting yourself Mentors (People who have achieved what you want to achieve and are willing to help you). with your untrained eyes. So your Talent/skill must be centered on a need of your environment and I bet you if you can find out that BASIC NEED that naturally suits your skills. only a Rebranding and Repackaging of old ones. Your primary aim should be an inborn passion to express your gifts and talents to the world.There is no fun in going into an existing line of business and doing it the same way.That’s the click. people skills and learn some simple marketing tips that could help you. then it must solve people’s problems. Yours could be to become a stand up comedian like Basket mouth. then you are on your way to WEALTH. If you can find a need and meet it. DOING WHAT YOU LOVE. if your skill and talent is going to fetch you money. If money is your primary aim of choosing your line of business then I bet you that business will not out live you. it must create value. Wealth flows in the direction of value. There is no entirely new idea. You have to find out how you can satisfy your prospective customers better than your existing competitors. It is going to be boring and less profitable. Among your favourite pastimes there are some which you love doing and can happily continue doing even without pay for the rest of your life. “You will be the same person now and 20 years later save for the people you associate with and the books you read”. customers will knock down your Door. that’s where your Real Hidden money is. Watch other Good Comedians and learn everything you think you need. you don’t expect Nigerians to pay you now what they pay him. You’d probably need to work on your Grammar/speaking skills. Nothing is appealing and market worthy in its raw form. where a man’s Heart is there will his treasure be. Men will happily pay you if you solve their problem and meet their needs. and amazingly. Exposure. Good Tapes. CAN YOU DO IT WITHOUT MONEY? This is what I call the ACID TEST. Development and Time. Probably or possibly. The difference between the two of you is Knowledge. Good Books.POLISH THEM If you have seen Raw Gold before. (B) LOOK AROUND What is the basic need of your immediate environment. Remember the Bible says.
simple. Choose a business name that is. Try as much as possible to print a Complimentary Card that will provoke enquires. it’s now 5. easy to pronounce and memorize.000 naira to do a business name registration and this enables you to open a corporate account in your business name and makes you a recognized corporate body by the Federal Republic of Nigeria. that connotes class and sells your business concept immediately. EXAMPLES OF WELL CRAFTED BUSINESS NAMES S/N 01 02 03 04 05 06 CONVENTIONAL NAMES MADAM CASH BOUTIQUE EMEKAPAT FASHION DESIGN MAMA IBO RESTAURANT UNCLE KEN JAMB & WAEC LESSON EVBORIARIA COMMUNITY BANK J.J WASTE MANAGEMENT COMPANY BRANDED NAMES DRESS RITE SEWN 2 FIT REFILL UNIVERSITY PREPARATORY CENTRE SME MICRO-FINANCE BANK WASTE AWAY INC. (E) PRINT YOUR COMPLIMENTARY CARD “The most important advert vehicle you need for now is your Complimentary Card”. put a table and chair some where and hang a Notice inscribed “OFFICE” with your business name attached. You might be wondering why I did not ask you to get an office first. .(C) GET A BUSINESS NAME Your business name should not be organized or gotten in a hurry. You can start small but your later end will greatly increase. Weird you might think but most of the great brands like MICROSOFT started from a car park. concise. It must not necessarily be expensive but it should be a Complimentary card not a complimentary handbill. you will soon grow big enough to rent a befitting and well located Business premises. something sizzling. Your Business name should be meticulously thought out for it will make customers want to know more if well crafted. precise and beautiful. (F) CONVERT YOUR DWELLING PLACE IN A PROFITABLE ASSET You already have an office just separate your house. Talking about on office what I will advice you to do is. clearly spells out what you do and gives you room for expansion. With diligence. Think of something exquisite. (D) REGISTER YOUR BUSINESS NAME It’s cheaper now to register your Business name with corporate affairs commission than ever. It is not a must that your Business name must be a combination of your name and that of your wife or Brother.
He is the Author of “The Keys to Starting a Successful Business” and The HOST of RADIO BUSINESS SCHOOL on Radio Nigeria Bronze 101. T: 08097032664 E:basolavictorinternational@gmail. you never can tell where you’d meet your clients so always arm yourselves with your mobile sales men (your publicity materials). at busy Junctions popular spots etc.com . an advice and your Business INFO and then HANG IT AROUND TOWN.5FM. Print Car stickers. find a need and meet it! Basola Victor is the Principal Consultant/CEO of Business Skills Africa Limited. (H) BE THE BEST Your company should never stop learning. branded T-shirts and wear them when ever you are going out for business. Till we meet again. They can travel far you know. the higher the demand and this means that your sales will sky rocket if you step on your quality. you could print small Banners with your business Name. You need constant growth and improvement to be the best in your field and Remain tops. improving growing and innovating. Nigeria. the higher the quality. an Enterprise consulting firm based in Benin.(G) SHOUT IT LOUD If you have extra money after printing your complimentary cards. Always carry your publicity materials wherever you go. Remember.
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