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Creating competitive advantage through flexible, collaborative Onshore technology services

Copyright 2010 Systems In Motion. All Rights Reserved.

Systems In Motion Background

Launched in 2009 by leaders in global technology services

Backed by Cervin Ventures Focused on business technology and transformation programs using new technology applications and analytics for the dynamic enterprise Pioneered the Onshore service model - an agile, integrated, costoptimized US service delivery capability Standards and best practices of remote service delivery, with strong focus on workforce training and development Focus on Application Development, Application Management, and Enterprise Datawarehousing/Business Intelligence Two current service centers Silicon Valley (Innovation Hub) Ann Arbor (Delivery Center) Clients include F-500 (Thomson Reuters, Best Buy), mid-sized enterprises (LeapFrog, Matson), and growth companies (Chegg, SnapLogic)

Copyright 2010 Systems In Motion. All rights reserved.

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Systems In Motion Growth metrics

Revenue Growth (Annualized Monthly Run Rate)

Employee Growth


$6M $2M 35


January 2010

June 2010

January 2011

January 2010

June 2010

January 2011

Customer Growth Best Buy Chegg

6 3

Magellan Ford
15% 30% 10% 10%

Service Portfolio
Consulting Application Development 35% Application Management Business Intelligence Testing

Leapfrog Matson

January 2010

June 2010

January 2011

Copyright 2010 Systems In Motion. All rights reserved.

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Systems In Motion has created an agile, integrated, business-focused service partnership model

Leadership and experience in understanding business requirements

Le New technology transformation

Agile teams tightly integrated with customer

Cost effective operations

Solution frameworks to accelerate technology deployment

Focus on outcomes and strategic value of new technology initiatives

Copyright 2010 Systems In Motion. All rights reserved.

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Key operating pillars drive customer satisfaction and competitive differentiation

Our Onshore model integrates efficient delivery services with consulting:

An integrated model delivering capabilities in an efficient model Tight alignment with business and IT teams Agile development mode Reduced overheads, risks and gaps in communication Executive attention and solutions focus

Centralized Onshore Operations

Centralized service operations reduce total cost, risk

Integrated Consulting + Delivery

Integrated consulting and delivery leads to focus on outcomes

Strong Practices
Practice development focus leads to higher quality of resources Practice orientation, onshore operations drive strong team cohesion Best practices, templates, solutions across practices to improve productivity

Service operations based on lean, 6 sigma creates efficiency, quality Strong training platform for scalability and strong resource management

High level focus on process to drive agility and flexibility Strong technology competencies with focus on business-IT collaboration

Copyright 2010 Systems In Motion. All rights reserved.

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IT Service portfolio focused on new technology solutions

Service Lines

Service Focus and Competencies

User experience design Architecture design leveraging new technologies Business process design for technology transformation Service aggregation and program management

Consulting & Program Management

Application Development and Management

Web applications development and management Open source and Mobile app development and management Social CRM and collaboration solutions implementation Next generation application modernization
Manual and automated Testing solutions Functional, performance, integration, regression, and UAT SaaS based, integrated Test Management Testing as a Service (Cloud based Testing utility) Enterprise BI and DW architecture design and implementation Large data solutions Predictive intelligence Structured and unstructured data integration Analytics and reporting Cloud architecture design and deployment Public and private cloud management Cloud-ground integration IT Service management

Testing Services

Business Intelligence & Information Management

Infrastructure and Operations Management

Copyright 2010 Systems In Motion. All rights reserved.

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Customers view us as the most effective business technology implementation and support partner
Customers Service Context
Leading Information Management company Working with SIM on Business Intelligence Center of Expertise (Cognos, SAS, Teradata) Leading big-box retailer leveraging expertise in customer lifecycle management to develop revenue model around Digital Media and Online Portals Leading brand of childrens educational toys using Java Application Development teams Leading provider of high-end tours building the next generation customer-focused IT infrastructure. Partnering on open source toolkit for business technology implmentation Fast growing college book rental company leveraging Onshore model for Application Development (LAMP), integrated Testing and Business Intelligence (Microstrategy)

Onshore Value Proposition

Strategic alternative to onsite staffing

Specialized domain skills in telecom and retail, with solution accelerators for Digital Media technology deployment Alternative to Nearshore development (reverse migrated Java development from Mexico delivery center) Project based open source solutions partnership with specialized domain skills in new Web 2.0 technologies

Strategic alternative to high cost Silicon Valley resources and offshore

Copyright 2010 Systems In Motion. All rights reserved.

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Operations are structured as Diamonds to more productively drive new technology development
Pyramid Model
Typical Resource Profile
12+ years of business technology experience Program management, technical, solutions architecture and leadership skills Strong focus on methodology and process Specialist in business or technology domain

Diamond Model

Program Lead


Senior Developers

5-10 years of relevant technology experience Process, technical, architecture skills Strong development and management skills Understanding of business and technology
Educational background in technology 2-5 years relevant experience Process, technical skills Knowledge of technology lifecycle

Senior Developers

Developers, Test and Support Resources

Developers, Test and Support Resources

Classic offshore delivery model Heavily dependent on a broad bottom-of-thepyramid to reduce cost of service delivery Effective in delivering cost-efficiency for standardized work Ineffective in developing higher value-add capability Constrained in creating innovation
Copyright 2010 Systems In Motion. All rights reserved.

Onshore service delivery model Heavier focus on higher caliber expertise Reduces dependency on less experienced resources Highly effective for complex and critical engineering, development, and business technology initiatives Smaller teams deliver higher quality, productivity, business alignment and innovation
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The Onshore technology service model has proved critical in closing the gap in enterprise sourcing
Systems In Motions new technology transformation focus and integrated Onshore service approach complements existing global sourcing strategies to fill a critical gap
Critical skills Business relationship management Technology Service leadership


Supplemental Local Staffing CRITICALITY Boutique Consultants Onshore


New technology expertise Integrated offsite service delivery Agile, flexible teams New innovation Technology transformation

Large, standard tech management Low complexity delivery Low risk systems support Application maintenance Run the business services


Onshore Resources of Offshore Firms


Copyright 2010 Systems In Motion. All rights reserved.

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Tight linkage between Silicon Valley and Michigan centers delivers innovation and cost-performance
Silicon Valley Innovation Hub
Pluggd into the Venture Capital industry ecosystem
SIM Labs, out key innovation hub building IP and solution accelerators for new technology services Technology consulting group brings technology transformation expertise Key partnerships with next generation technology companies Silicon Valley advantage Thousands of technology companies, including 23 in the Fortune 500 list headquartered in the Bay Area Highest number of high tech workers of any metropolitan area in the US (~320,000) Some of the worlds best science and engineering schools

Michigan Delivery Center

Highly talented resources in engineering, science, math and management
Partnership with higher education in building SIM University (EMU, U of M) Work with State of Michigan on job creation The Ann Arbor Advantage Ann Arbor on Fortunes list of best places to live in the USA. 28 universities with a total enrollment of 312,000 students are located within 75 miles of our delivery center 25 Fortune 500 companies are located within 75 miles

Easy accessibility (30 minutes from DTW airport)

Silicon Valley presence enables innovation, access to strong experts and partnerships with next generation technology companies
Copyright 2010 Systems In Motion. All rights reserved.

State of Michigan and local universities support our workforce development efforts, and provide incentives for job creation
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Debashish Sinha Chief Marketing Officer Systems In Motion


Copyright 2010 Systems In Motion. All rights reserved.

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