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STRATEGIC MANAGEMENT Objectives 1. 2. 3. Topics 1. Strategic Management Process (a) Introduction to Strategic Management 10.5 Hours 1.

5 hours 1.5 Hours To enable students to appreciate the perspectives of business strategy. To help them learn the concepts of strategic management. To train them in the skills of strategy formulation, implementation and evaluation.

(b) The Link between Strategic Planning and the other operations plan (c) (d)

Definition of Vision, Mission and Goal of an Organisation 1.5 hors Basis for Strategy Formulation (i) (ii) (iii) SWOT Analysis Market Analysis Environmental Scan 1.5 hours 1.5 hours 3.0 hous 4.5 Hours 1.5 hours 1.5 hours 1.5 hours 13.5 Hours 1.5 hours 1.5 hours 1.5 hours

2.

Competitor Analysis (a) (b) (c) BCG Model GE Model Mckinseys 7 S Model

3.

Strategy Formulation (a) (b) (c) Defining Strategy Strategy Alternatives Basis for Selection of Strategy

(d) (e)

Evaluation of Strategy Alternatives Critical Success Factors

1.5 hours 1.5 hours 3 hours 6 Hours

(f) Core Competencies covering the entire Hamel-Prahalad Model 4. Strategies in Different Environmental Conditions (a) Growth Strategies (i) (ii) (iii) (iv) (b) Diversification Joint Ventures Collaborations Mergers & Acquisitions

1.5 hours 0.75 hours 0.75 hours 1.5 hours

Recessionary Strategies (i) Turnaround Strategies 1.5 hours 3 Hours 4.5 Hours Total 42 Hours

5. 6.

Critical MIS Strategy Implementation and control

Text Book 1. Crafting the Strategy by Ranjan Das

Recommended Books 1. Management Policy and Strategic Management by RM Srivastava 2. Strategic Management and Business Policy by Nitin Balwani 3. Competitive Advantage (Creating and sustaining Superior Performance) by Micheal Porter 4. Competitive Strategy Techniques for Analysing Industries and Competitors by Micheal Porter 5. Strategy Process Concept Context and Cases by Henry Mintzberg, Jain Brain Quinn 6. Business Policy by Azhar Kazmi 7. Strategic Management by Frank T Paine and Carl R Anderson 8. Strategic Management (Concept and Cases) by P Wright and M Kroll & J Parnell 9. Managing Across Borders by Christopher A Bartlett and Soumitra Ghoshal

10. 11.

Business Policy by P Subba Rao Strategic Management by Francis Cherunilam

12. Strategic Bench Marketing ( How to rate your companys performance against the Worlds Best by Gregory H Watson 13. Strategic Management concept and cases by Thomson and Strickland

It is highly recommended that students develop a practice of reading material on strategic management which can be found in several current magazines, periodicals etc. Special reference to periodicals like Business Week, Long Range Planning Journal, Economic Times, Business Standard Financial Express, Business World etc.