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Google Inc.

Type: Traded as:

Public NASDAQ: GOOG FWB: GGQ1 NASDAQ-100 Component S&P 500 Component

Industry: Founded: Founders: Headquarters: Area served: Key people:

Internet, Computer software. Menlo Park, California, U.S. (September, 1998) Sergey Brin, Larry Page Googolplex, Mountain View, California, United States Worldwide Larry Page (Co-founder &CEO), Eric Schmidt (Executive Chairman) Sergey Brin (Co-founder)


1. Advertising- Google Analytics, ADWords, AdSense, Demo Slam etc. 2. Search engine 3. Enterprise products- Google Search Appliance, Google Apps, Gmail, Google Docs, Google Translate, Google News, Google in Android phones, Google Chrome, Google Chrome OS, Google Goggles, Google Wallet, Google+

Revenue: Operating income: Profit: Total assets: Total Equity: Employees: Website:

US$ 37.905 Billion (2011) US$ 11.632 Billion (2011) US$ 9.737 Billion (2011) US$ 72.574 Billion (2011) US$ 58.145 Billion (2011) 33,077 (2012) Google.com 1

California. Google was first incorporated as private company on September 4. but an article in Salon. at first the name of Page’s project was “Backrub”. Google pays the lowest foreign tax rate of the five largest American technology companies. Although the homepage still had marked as “BETA”. 1996.” During the project.stanford.edu. Originally the search engine used the website with the domain “google. History: Google’s journey began in March. and universal digital library. 2004 where the founders together own 16% of the market share. also productive software including email. and laid the foundation for their search engine. it occurred to them that a search engine based on PageRank would produce better result than existing techniques. Page considered exploring mathematical properties of the World Wide Web to understand its link structure when his supervisor Terry Winograd encouraged him to pick this idea which became the best advice he ever got. Every year. the domain google. The SDLP’s goal was “to develop the enabling technologies for a single. Page and Brin tested their thesis as part of their studies. on September 4. which was just a research project in Stanford University working in Stanford Digital Library Project (SDLP). It has been estimated to run over one million data centers around the world and process over one billion search requests and about twenty-four petabytes of user-generated data every day. student and a friend of Page’s. organizing and editing photos etc. The company’s current headquarter is in Mountain View. applications for desktops for web browsing. Analyzing Backrub’s output which consisted of a links ranked by importance for a given URL. Google had an index of about 60 million pages.1997. 1998 at a friend’s garage in Menlo Park. California. an office suite and social networking.D. Google Inc. The organization follows the statement “to organize the world’s information and make it university accessible and useful”.. 1996 by Larry Page and Sergey Brin. They formally incorporated their company. Eventually it started its public offering on August 19. integrated.com was registered on September 15.com said that Google’s search engine was already better than those of competitors like 2 . development of the Android mobile operating system. Page first started his web crawler exploring the web in March.. After that.[Type text] Google: Google is a worldwide known American multinational corporation that provides services that includes Internet-related products. Google not only offers the web search engine. as well as the Google Chrome OS browser-only operating systems. Later. software and advertising technologies. he was joined by a fellow Stanford Ph. By the end of 1998. 1998 by its founders Larry Page and Sergey Brin while they were at Stanford University.D. Ph.

It is hard to qualify them in a separate category. Google’s culture in general view: Organizational culture shows unique personalities which include traits and characteristics that influence its employees how to act and interact with each other and with customers. The original source of the culture reflects the vision of the foundation. GO. Some of the Google’s corporate philosophy embodies such unofficial principles as “you can be serious without a suit”. In 2007. lead and control in a strong culture. Any culture starts with its founders and maintained by its employees. Google’s achievement is the result of how its organizational culture that it has for its employees. If it succeed in training employees well.com and praised it for being more technologically innovative than the overloaded portal sites like Yahoo. as an organization. 2008 and 2012. Its key values are mostly focused on its employees. Google ranked first and in 2010 it came fourth. It does not boast a large middle company management. the stronger the culture becomes and effects the way managers plan. Google. Google was seen as “the future of the web”. focused and know what to do to solve any kind of problem which results in high organizational performance. and upper management is so hands on. and “work should be challenging and the challenge should be fun”.com etc. with the help of its loyal and intelligent employees and a growing number of internet users. No top-down Hierarchy: Google follows a casual and democratic atmosphere. employees are more loyal. For these cultures. And “Google” is one of them. Since then. “you can make money without doing evil”.com and MSN. Later on. Google was also nominated in 2010 as being the world’s most attractive employer to graduating students in the Universal Communications talent attraction index. But very few organizations can build strong cultures. they are one of the top 100 companies to work for according to the “Fortune” magazine for many times. resulting in its distinction as a “Flat” company. Lycos. has been practicing of the most interesting and informal organizational cultures. Google started to grow and became the Google of today. The following are some of the values that Google established for its employees. its ethics and best service that it provides. This culture that has made Google different from all the organizations are very simply. The more employees accept the organization.[Type text] Hotbot or Excite. that means that organization has a very strong culture whose key values are deeply held and widely shared. organize. Teams are made up of members with equal authority and a certain 3 .

In a talk at Stanford University. under the regime of single unifying philosophy. darts. The company matches the information with a current employee from the same university. the employee can respond via e-mail. and through a casual dress code. Google's Vice President of 4 . and AdSense originated from these independent endeavors. The company can ask employees through an e-mail for internal references and on the hand. Individual employees are encouraged to speak their mind from the first day. most reliable web search engine which is made possible with the help of the employees they have in this company. According to Karen Godwin. As a motivation technique. Some of Google's newer services. There is no top down hierarchy. Marissa Mayer.” We are a highly collaborate culture. are done through a collaborate process. Google also gives the chances for its employees to take care of their mind and body by offering them the ability to work out in the gym and get a massage inside the company building. Opportunities in Google: Google rewards their employee’s hard work with extremely relaxed workplace and encourage creativity through fun activities such as roller hockey. lat pools. ping pong tables. Even decisions classically reserved for management such as hiring.” Recruitment Process: Google provides the fastest. Orkut. Google News. thereby updating the system. Google understands the fact that their employees have active lives outside the workplace and they encourage their employees to bring those parts of their lives into the Google employee community. pianos. information collected about where they went to school or worked previously is parsed and stored in ATS (Applicant Tracking System). Google uses a policy often called Innovation Time Off. The company uses its ATS to ask workers to weigh on applicants who have submitted their resumes online. where Google engineers are encouraged to spend 20% of their work time on projects that interest them. such as Gmail. assorted video games. This culture also represents delegation. All they want is to build such loyalty from their employees that many of the employees see each other and the Google management as a family. even if they are not a part of the formal interview process. the office’s online sales and operations manager and a former Kodak executive. That’s why Google hires employees who are best in their technological field and also trust worthy. It allows current employees to build the community. foosball. When a new applicant is considered.[Type text] level of autonomy is maintained.

typing the word “anagram”. Typing in 'Do a barrel roll' in the search engine will make the page do a 360° rotation. It is one of the visual approach that Google created for having deep impact on users mind. It has become a tradition of Google Doodle.gle" page indicator at the bottom of every result page to read "Goooo. the system may modify a standard company logo for a special event logo associated one or more search terms with the special event logo.. important days of the year or any special event." During FIFA World Cup 2010. To make it easy for them. For a special event company logo. in April Fool’s Day Google Mentalplex allegedly featured the use of the mental power to search the web or announcing a free internet service called “TiSP” or Toilet Internet Service Provider where one obtained a connection by flushing one end of a fiber-optic. to show something significant in every day which might be birthdays of famous people. results in instructions to "kayak across the Pacific Ocean. There is no doubt that Google Doodle has become something of an internet icon and attracts searcher and media every time it appears. It has a system of changing these doodles according to a story line and a special event to entice users to excess a web page. etc. search queries like "World Cup". such as... Google started making jokes through the Google web engine. As examples.[Type text] Search Products and User Experience. Sometimes play with words as the users types in the web engine. 5 . "FIFA". the system may receive objects that tell a story as the story line goes and successfully provide the objects on the web page for predetermined or random amounts of time.al!" instead. Google has developed some fun traditions for its employees as they do a very boring job. showed that half of all new product launches at the time had originated from the Innovation Time Off. searching for directions between places separated by large bodies of water. Google’s suggestion feature displays “Did you mean: nag a ram?” In Google Maps. Tradition: As a large corporation. such as Los Angeles and Tokyo. For the story line . Google also makes homepage doodles. caused the "Goooo. meaning a rearrangement of the letters from one word to form other valid words..

Even though Google works with their users virtually. the employees have to relate with them . they still value the customer relationship. 6 . When it comes to help or give service to the users. does not matter whether the service provider is in a good or bad mood. The employees are bound to give the higher level of service. Dealing with people makes all the difference. In service industry. Google believes in the same concept.[Type text] Picture: Google Doodles Best service provider: Google is absolutely committed to the best possible services it provides to its users. the companies should try to give the customers the best experience ever.

They are allowed just enough freedom to help out the users if they need. Customer comes first: Google allows its employees to be customer responsive.” This really does reinforce a team environment. Everyone pretty much on the same level and everyone work together. it hires people who respect their company’s values and feel the same intense desire for unlimited amounts of information.[Type text] Team effort: One of the primary characteristics of Google is team orientation. Employees are free to make any decisions that might help the Google users. This policy also shows the employees that they do not have to take this job as for granted and keeps it on ethical ground. 7 . Creativity: Problems that Google deals with sometimes make the employees being creative and risk taking in order to solve the problems. Google always encourages its employees to work and play together in a relaxed atmosphere so that they can bond with each other and formed as a big family. According to Google.300 applicants a day (Fortune. They are ought to provide the best service available to relate themselves with the users. Google encourage employees to work together than to work individually which help them even more to achieve their goals rather than compete against each other. On the other hand. That’s why Google tends to have a low turnover rate and receives over 1. These desires make them work towards the same goals and intensify the bond they share. Google’s employees are trained to think outside the box which they are known to go above and beyond what other companies would do to satisfy the user need while maintain company values. “Meetings that would take hours elsewhere are frequently little more than a conversation in line for lunch and few walls separate those who write code from those who write checks. As Google’s organizational culture. The limited walls in the building help the employees to feel like a group rather than an outsider in another department. 2007).

Being an employee of Google simply means to hold the highest possible standard of the ethical business conduct. Google’s ability to allow its employees to have fun while at work is motivating itself. they are rewarded for their individual success and team accomplishments. consultants. Its culture shows even a company can be fun. organized and mostly continue its business with good deeds altogether. It is the sort of culture that creates individuals that have the desire and the motivation to stay with a company. 8 . not for their products or the business which also include in the lives of the employees. based on which rests the success this foundation re-earns every day. in every way by every one of the employees. customer and team oriented. it is a give and take relationship where both sides get something out of it. its informal corporation motto is “Don’t be evil”. Their goal is to represent Google as “a different kind of company”. creative. As mentioned before. According to Google. temporary workers. It inspires both its users and employees to stick with to it. That also proves the faith and trust that Google achieved from its users. Ethical code of conduct: Google follow certain principles for its employees to practice. This motivation shows itself in the work as well. contractors. officers and directors about its actions to know about them and imply in any kind of situation that may arrive. Employees work as hard as possible to achieve their way to users’ mind. Although Google’s main intension is to help the users with its service but their important audience is their employees. its reputation is the most important asset as it has earned it by hard working and practicing these ethical principles. Here. the employees are allowed have fun along with work. According to the company.[Type text] Playfulness: To encourage the Google’s employees spiritually. These principles are not only a set of rules but also an expansive statement to inform all its employees. Conclusion: Google has a unique way of conducting business that appeals too many.

stellarix. (2008). 2010.A Global and Entrepreneurial Perspective. H. MV and Koontz.com/corporate/culture.google. Management.org/wiki/History_of_Google http://en. Cannice.com/blog/google-obtains-patent-for-its-doodle/ http://en.html 9 .wikipedia..[Type text] Reference:       Robbins SP.org/wiki/Google#cite_note-form_10-k-3 http://www. Tata McGraw-Hill Publishing Company. 10th edition Weithrich.wikipedia. Coulter M and Vohra. NA. H. Management. 12th edition http://www. Pearson Publications.

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