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Software v/s Excel data sheet The product is offered with a software package. The package allows the user to navigate, select locations, data points and extract data. The data can be extracted as a spreadsheet, as graphs, as thematic maps. Additionally, there are in-built pdf files with brief profiles. It is possible for a user to select all the data points and all the locations (dist/ city) and extract the entire data set as a single spreadsheet. The objective of the product is to allow the user to navigate easily, create meaningful extracts, extract data in a form that allows further processing and analysis Variants to service different needs The products usually have two versions – Premium and Basic. The premium version has all the data points, whereas the basic version has lesser data points. Typically, the premium version will have normally about twice the data points of basic version. The dummy database provided clearly mentions which data points are available in the basic version. Additionally, we provide the following variants in our district/ city level products: ⇒ All the product variables are classified into broader categories in each product. These categories may vary from 3-10 in different products. A buyer can, in some of the products buy some of the broader categories for all the geographical units. ⇒ A buyer can buy all variables for a state or a set of up to 7 states (district level products only) ⇒ A buyer can buy only state level data for all the states of India (this option is available in MSL only) ⇒ A buyer can buy all variables for a region (the country is divided into 4 regions – North, south, east and west) (district level products only) ⇒ A buyer can buy all variables for any of the following sets of districts, or for a combination of these sets (1,2,3 or all 4 sets) o The alpha districts (the top 60 by market size) o The beta districts (the next 120 by market size) o The gamma districts (the next 150 by market size) o The delta districts (the rest of the districts) ⇒ For city level products (CSL, HSL), a buyer can buy all variables for any of the following sets of cities, or for a combination of these sets (1,2,3 or all 4 sets) o The alpha cities (the top 10) o The beta cities (the next 20) o The gamma cities (the next 20) o The delta cities (the rest of the cities) ⇒ Only in the rarest of rare cases do we go beyond the above variants. A buyer can buy multiple copies of a product. This is in the form of installation keys. The prices for additional keys are as follows ⇒ 10% of product price for each additional key (1-4 additional keys) ⇒ 8% of product price for each additional key (5-9 additional keys) ⇒ 6% of product price for each additional key (10-15 additional keys)
⇒ In case more keys are required, the prices are 3% of product price or Rs 5,000 each whichever
is higher. Discounts We normally do not have discounts on a single product, but we try an accommodate customers who have a long term relation with us. For multiple product purchases in one go we offer the following standard discounts – ⇒ 5% of the total amount for two products
⇒ 10% of the total amount for three products ⇒ 15% of the total amount for four products ⇒ 20% of the total amount for five products
The Product Software All Indicus Premium Databases come with a query software. The software interface is similar for all our products. The software needs to be installed with a user key, which is generated for
a single PC. Multiple keys are provided as a charged service. Once installed, you are ready to start. The first screen is the user access screen where you can set your password. Subsequently, you will be led to the main screen. The main features are Query selection, Results, Maps and Reports. Query selection allows you to select the state, the district, the variable and the year. The districts displayed are those for the states selected only. However one can select all the states, in order to select all the districts. The variables can be selected from the scroll box. One can select multiple variables in one go. In order to see the detailed definition of any variable one can use the right click function, which will open up a definition window. The last item for selection is the year for which data is to be extracted. You then ask for data or maps Outputs The outputs of the query are in two forms – results worksheet and painted maps. The worksheet functions like a standard spreadsheet and also allows you to save the query results as an excel sheet. It further allows you to create graphs and charts which are feature rich and can be saved as picture files separately and used to add value to your standard presentations which may be in applications such as the standard power point Graphs and Maps The mapping function is an additional feature which allows you to represent the data on maps for added punch to your presentations. The maps can also be exported as image files to be added to your standard presentations. The software allows you to change the colors and to vary the scales. In built Reports For those in a hurry and wanting quick snapshots, we have created in built one page reports on each of the smallest geographic unit (district/ city) which display some of the data. These reports can be extracted in two ways. The first way is to go to the reports menu, select the district/ city desired and extract. An acrobat pdf window will open up with the report On the other hand, while on the maps, one can place the cursor on a district/ city and extract the reports from there The entire data set can be extracted and used for various analysis. Additionally, a user can insert his own data into the results sheet (say district level sales data) and conduct analysis. The city classifications are as follows ⇒ Alpha cities - The Elite Club of 10 - Kolkata, Chennai, Hyderabad, Coimbatore, Ahmadabad, Delhi, Bangalore, Pune, Surat, Mumbai ⇒ Beta Cities - On-the-threshold cities - Kanniyakumari, Madurai, Salem, Kanpur, Jamshedpur, Asansol, Lucknow, Patna, Jaipur, Urban Areas in North 24 Parganas, Indore, Nagpur, Bhopal, Vadodara, Kancheepuram, Kochi, Thiruvallur, Ludhiana, Faridabad, urban areas of Thane dist ⇒ Gamma Cities - Upcoming cities - Thiruvananthapuram, Amritsar, Vellore, Jabalpur, Haora, Dhanbad, Vijayawada, Hugli, Tiruchirappalli, Jalandhar, Visakhapatanam, Rajkot, Guwahati, Kolhapur, Ghaziabad, Urban Areas in Rangareddi, Aurangabad, Nashik, Goa, Chandigarh ⇒ Delta Cities - Budding centers - Imphal, Agra, Varanasi, Moradabad, Bareilly, Allahabad, Gulbarga, Behrampor, Meerut, Bikaner, Thanjavur, Kozhikode, Jodhpur, Bokaro, Solapur, Agartala, Anantapur, Shillong, Ajmer, Kharagpur, Jalpaiguri, Udaipur, Urban Areas in South 24 Parganas, Ranchi, Guntur, Gwalior, Nellore, Mysore, Bhavnagar, Kota, Jamnagar, Thrissur, Bathinda, Durg-Bhilai, Nanded, Cuttack, Patiala, Raurkela, Kannur, Raipur, Belgaum, Dehradun, Kohima, Hisar, Ambala, Daman, Pondicherry, Panipat, Port Blair, Mangalore, Aizawl, Gurgaon(old), Gangtok, Kavaratti, Rupnagar, Bhubaneshwar, Gandhinagar, Noida, Itanagar, Shimla, Silvassa, Srinagar The Region Classifications are as follows ⇒ West Includes Rajasthan, Gujarat, MP, Goa and Maharashtra ⇒ East includes Chhatisgarh, Orissa, Bihar, Jharkand, West Bengal, Sikkim and NE states ⇒ South includes A&N, Lakshwadeep, AP, TN, Kerala, Pondicherry and Karnataka ⇒ North includes UP, Uttaranchal, Delhi, Haryana, Punjab, J&K, HP
The district Classifications are given below
Alpha Districts State Delhi Maharashtra Maharashtra Karnataka Maharashtra Maharashtra Gujarat Tamil Nadu Gujarat West Bengal West Bengal West Bengal Andhra Pradesh West Bengal West Bengal Tamil Nadu Maharashtra Maharashtra Gujarat Andhra Pradesh District Delhi Mumbai (Suburban) Thane Bangalore Pune Mumbai Ahmadabad Chennai Surat North 24 Parganas Kolkata Medinipur Hyderabad Barddhaman South 24 Parganas Coimbatore Nagpur Nashik Vadodara Rangareddi State West Bengal Andhra Pradesh Haryana Rajasthan West Bengal Gujarat Andhra Pradesh West Bengal Andhra Pradesh Maharashtra Haryana Gujarat West Bengal West Bengal Maharashtra Punjab Andhra Pradesh Tamil Nadu Gujarat Maharashtra District Hugli Krishna Gurgaon Jaipur Murshidabad Rajkot East Godavari Haora Guntur Jalgaon Faridabad Bhavnagar Jalpaiguri Nadia Kolhapur Ludhiana Visakhapatnam Thiruvallur Jamnagar Solapur State Maharashtra Chhattisgarh Andhra Pradesh Karnataka Chandigarh Punjab Maharashtra Kerala Maharashtra Uttar Pradesh Kerala Jharkhand Andhra Pradesh Andhra Pradesh Kerala Maharashtra Andhra Pradesh Andhra Pradesh Chhattisgarh Andhra Pradesh District Nanded Raipur West Godavari Belgaum Chandigarh Amritsar Ahmadnagar Thiruvananthapuram Raigarh Kanpur Nagar Ernakulam Ranchi Kurnool Karimnagar Malappuram Aurangabad Nellore Chittoor Durg Anantapur
Beta Districts State Tamil Nadu West Bengal Karnataka Tamil Nadu Andhra Pradesh Tamil Nadu Goa Andhra Pradesh Gujarat Gujarat Tamil Nadu Karnataka Maharashtra Kerala Uttar Pradesh Andhra Pradesh Maharashtra Kerala Tamil Nadu Gujarat Madhya Pradesh Andhra Pradesh West Bengal Andhra Pradesh West Bengal Punjab Karnataka Maharashtra Orissa Tamil Nadu West Bengal Andhra Pradesh Uttar Pradesh Punjab Assam Uttar Pradesh Uttar Pradesh Haryana Uttar Pradesh Punjab
District Salem Birbhum Gulbarga Erode Warangal Vellore North Goa Prakasam Junagadh Valsad Kancheepuram Mysore Satara Kozhikode Ghaziabad Medak Sangli Thrissur Madurai Kachch Indore Mahbubnagar Bankura Nalgonda Maldah Jalandhar Dakshina Kannada Amravati Ganjam Tirunelveli Koch Bihar Cuddapah Muzaffarnagar Sangrur Kamrup Allahabad Meerut Hisar Lucknow Patiala
State Bihar Punjab Uttar Pradesh Andhra Pradesh Gujarat Andhra Pradesh Tamil Nadu Kerala Orissa Tamil Nadu Tamil Nadu Orissa Jharkhand Kerala Haryana Gujarat Uttar Pradesh Gujarat West Bengal Maharashtra Kerala Uttar Pradesh Uttar Pradesh Tamil Nadu Jharkhand Gujarat Rajasthan Haryana Uttar Pradesh Karnataka Kerala Gujarat Haryana Karnataka Maharashtra Tamil Nadu Karnataka Andhra Pradesh Karnataka Haryana
District Patna Gurdaspur Agra Khammam Surendranagar Adilabad Tiruchirappalli Palakkad Khordha Kanniyakumari Virudhunagar Cuttack Dhanbad Kollam Sonipat Bharuch Kheri Kheda Darjiling Yavatmal Wayanad Bulandshahr Bareilly Thanjavur Hazaribag Amreli Alwar Ambala Moradabad Dharwad Kannur Mahesana Karnal Tumkur Chandrapur Dharmapuri Bellary Nizamabad Kolar Panipat
State Kerala West Bengal Rajasthan Andhra Pradesh Jharkhand Gujarat Orissa Haryana Rajasthan Jharkhand Kerala Uttar Pradesh Maharashtra Tamil Nadu Tamil Nadu Karnataka Uttar Pradesh Tamil Nadu Gujarat Chhattisgarh Uttaranchal Jharkhand Gujarat Jammu & Kashmir Haryana Maharashtra West Bengal Andhra Pradesh Punjab Himachal Pradesh Maharashtra Karnataka Karnataka Madhya Pradesh Maharashtra Gujarat Rajasthan Goa Uttar Pradesh Jammu & Kashmir
District Idukki Uttar Dinajpur Jodhpur Srikakulam Purbi Singhbhum Banas Kantha Mayurbhanj Yamunanagar Udaipur Bokaro Alappuzha Bijnor Buldana Cuddalore Viluppuram Bangalore Rural Aligarh Thoothukkudi Anand Bilaspur Hardwar Pashchimi Singhbhum Sabar Kantha Jammu Sirsa Latur Puruliya Vizianagaram Firozpur Kangra Akola Shimoga Bagalkot East Nimar Bid Gandhinagar Sikar South Goa Gorakhpur Srinagar
Gamma Districts State District Uttar Pradesh Kerala Assam Karnataka Tripura Maharashtra Maharashtra Uttar Pradesh Uttaranchal Chhattisgarh Haryana Maharashtra Haryana Tamil Nadu Madhya Pradesh Uttar Pradesh Rajasthan Pondicherry Punjab Maharashtra Orissa Haryana Rajasthan Madhya Pradesh Gujarat Tamil Nadu Tamil Nadu Rajasthan Chhattisgarh Karnataka Rajasthan West Bengal Rajasthan Jharkhand Haryana Uttar Pradesh Chhattisgarh Haryana Gujarat Karnataka Haryana Uttar Pradesh Orissa Rajasthan Karnataka Gujarat Karnataka Assam Uttar Pradesh Punjab Varanasi Kottayam Dibrugarh Davanagere West Tripura Ratnagiri Parbhani Sitapur Dehradun Surguja Jind Dhule Bhiwani Namakkal Bhopal Saharanpur Nagaur Pondicherry Bathinda Jalna Sundargarh Rohtak Ganganagar Jabalpur Panch Mahals Dindigul Tiruvannamalai Bharatpur Korba Bijapur Kota Dakshin Dinajpur Ajmer Giridih Fatehabad Azamgarh Rajnandgaon Kurukshetra Dohad Hassan Kaithal Hardoi Baleshwar Bikaner Bidar Navsari Mandya Nagaon Shahjahanpur Hoshiarpur
State Uttar Pradesh Orissa Karnataka Orissa Uttar Pradesh Uttar Pradesh Bihar Karnataka Jharkhand Assam Madhya Pradesh Uttar Pradesh Haryana Karnataka Jharkhand Tamil Nadu Assam Uttaranchal Rajasthan Jharkhand Uttar Pradesh Madhya Pradesh Maharashtra Himachal Pradesh Rajasthan Uttar Pradesh Uttar Pradesh Orissa Uttar Pradesh Orissa Punjab Himachal Pradesh Madhya Pradesh Maharashtra Punjab Assam Uttar Pradesh Assam Uttar Pradesh Karnataka Punjab Chhattisgarh Gujarat Tamil Nadu Chhattisgarh Uttar Pradesh Madhya Pradesh Uttar Pradesh Bihar Karnataka
District Gautam Buddha Nagar Jajapur Raichur Kendujhar Jaunpur Mathura Muzaffarpur Chitradurga Deoghar Sibsagar Chhindwara Budaun Jhajjar Udupi Palamu Nagapattinam Cachar Udham Singh Nagar Hanumangarh Sahibganj Ghazipur Gwalior Wardha Solan Jhunjhunun Unnao Etah Bargarh Sultanpur Anugul Kapurthala Mandi Satna Osmanabad Moga Darrang Firozabad Sonitpur Barabanki Uttara Kannada Rupnagar Raigarh Patan Pudukkottai Janjgir-Champa Jhansi Raisen Deoria Rohtas Haveri
State Assam Chhattisgarh Uttar Pradesh Orissa Uttar Pradesh Jharkhand Maharashtra Rajasthan Haryana Madhya Pradesh Rajasthan Orissa Uttar Pradesh Madhya Pradesh Uttar Pradesh Uttar Pradesh Tamil Nadu Maharashtra Himachal Pradesh Maharashtra Bihar Bihar Karnataka Bihar Madhya Pradesh Tamil Nadu Uttar Pradesh Uttar Pradesh Uttaranchal Madhya Pradesh Uttar Pradesh Rajasthan Uttar Pradesh Bihar Kerala Bihar Uttar Pradesh Punjab Uttar Pradesh Rajasthan Jharkhand Jammu & Kashmir Madhya Pradesh Meghalaya Bihar Tamil Nadu Tamil Nadu Assam Uttar Pradesh Orissa
District Barpeta Bastar Kushinagar Puri Gonda Dumka Hingoli Bhilwara Panchkula Hoshangabad Pali Sambalpur Ballia Sagar Maharajganj Rae Bareli The Nilgiris Nandurbar Shimla Gondiya Gaya Pashchim Champaran Chamarajanagar Purba Champaran Ujjain Theni Mirzapur Fatehpur Nainital Dhar Bahraich Chittaurgarh Faizabad Darbhanga Kasaragod Samastipur Rampur Muktsar Pilibhit Dausa Pakaur Udhampur Vidisha East Khasi Hills Bhagalpur Ramanathapuram Karur Dhubri Pratapgarh Dhenkanal
Delta Districts State Karnataka Maharashtra Rajasthan Orissa Maharashtra Orissa Madhya Pradesh Madhya Pradesh Uttar Pradesh Orissa Rajasthan Tamil Nadu Tamil Nadu Orissa Bihar Karnataka Rajasthan Orissa Uttar Pradesh Uttar Pradesh Uttar Pradesh Jammu & Kashmir Haryana Bihar Bihar Jharkhand Haryana Uttar Pradesh Madhya Pradesh Madhya Pradesh Maharashtra Madhya Pradesh Gujarat Uttar Pradesh Karnataka Chhattisgarh Madhya Pradesh Bihar Rajasthan Bihar Madhya Pradesh
District Koppal Bhandara Dhaulpur Bhadrak Sindhudurg Balangir Shahdol Rewa Jyotiba Phule Nagar Kendrapara Churu Thiruvarur Sivaganga Jagatsinghapur Vaishali Chikmagalur Banswara Koraput Ambedkar Nagar Mau Hathras Baramula Mahendragarh Saran Madhubani Gumla Rewari Basti West Nimar Sidhi Washim Ratlam Porbandar Farrukhabad Gadag Koriya Betul Siwan Barmer Katihar Chhatarpur
State Jammu & Kashmir Uttar Pradesh Uttar Pradesh Uttar Pradesh Tripura Rajasthan Himachal Pradesh Bihar Madhya Pradesh Chhattisgarh Madhya Pradesh Rajasthan Jharkhand Assam Meghalaya Madhya Pradesh Orissa Uttar Pradesh Orissa Orissa Rajasthan Chhattisgarh Himachal Pradesh Himachal Pradesh Kerala Bihar Madhya Pradesh Madhya Pradesh Madhya Pradesh Punjab Rajasthan Bihar Assam Uttaranchal Madhya Pradesh Rajasthan Madhya Pradesh Himachal Pradesh Uttar Pradesh Madhya Pradesh Madhya Pradesh
District Kathua Kannauj Sonbhadra Balrampur South Tripura Jalor Chamba Gopalganj Bhind Dantewada Sehore Rajsamand Godda Bongaigaon West Garo Hills Katni Nayagarh Bhadohi Nabarangapur Jharsuguda Dungarpur Dhamtari Sirmaur Hamirpur Pathanamthitta Jehanabad Mandsaur Shivpuri Damoh Nawanshahr Tonk Araria Golaghat Almora Seoni Sirohi Jhabua Bilaspur Hamirpur Panna Shajapur
State Jammu & Kashmir Madhya Pradesh Andaman & Nicobar Islands Rajasthan Uttar Pradesh Orissa Uttar Pradesh Nagaland Madhya Pradesh Jharkhand Jharkhand Madhya Pradesh Bihar Assam Tamil Nadu Tripura Chhattisgarh Bihar Uttar Pradesh Mizoram Jammu & Kashmir Madhya Pradesh Uttar Pradesh Manipur Jammu & Kashmir Madhya Pradesh Orissa Uttar Pradesh Sikkim Assam Nagaland Uttaranchal Orissa Orissa Rajasthan Bihar Assam Uttaranchal Nagaland Nagaland Meghalaya
District Pulwama Datia Andamans Jhalawar Lalitpur Gajapati Kaushambi Tuensang Barwani Chatra Kodarma Mandla Jamui Jorhat Perambalur Dhalai Kawardha Banka Shrawasti Aizawl Doda Neemuch Chitrakoot Thoubal Kupwara Harda Nuapada Mahoba East Sikkim Hailakandi Mokokchung Chamoli Malkangiri Sonapur Jaisalmer Kishanganj Dhemaji Uttarkashi Kohima Mon East Garo Hills
State Orissa Punjab Tripura Himachal Pradesh Bihar Bihar Bihar Uttar Pradesh Assam Assam Jammu & Kashmir Chhattisgarh Assam Bihar Uttar Pradesh Bihar Uttar Pradesh Madhya Pradesh Rajasthan Chhattisgarh Madhya Pradesh Punjab Uttar Pradesh Madhya Pradesh Uttar Pradesh Assam Madhya Pradesh Madhya Pradesh Uttar Pradesh Rajasthan Maharashtra Gujarat Bihar Uttar Pradesh Meghalaya Arunachal Pradesh Lakshadweep Jammu & Kashmir Manipur Sikkim Pondicherry Arunachal Pradesh
District Kalahandi Mansa North Tripura Una Nalanda Purnia Begusarai Jalaun Tinsukia Goalpara Anantnag Mahasamund Nalbari Sitamarhi Etawah Bhojpur Siddharthnagar Balaghat Karauli Jashpur Dewas Faridkot Chandauli Guna Mainpuri Karimganj Narsimhapur Morena Baghpat Baran Gadchiroli Narmada Aurangabad Banda South Garo Hills Changlang Lakshadweep Leh (Ladakh) Chandel West Sikkim Mahe Lohit
State Rajasthan Uttar Pradesh Punjab Manipur Bihar Chhattisgarh Jammu & Kashmir Assam Uttaranchal Tamil Nadu Uttaranchal Assam Uttar Pradesh Jammu & Kashmir Bihar Bihar Jharkhand Madhya Pradesh Manipur Rajasthan Uttaranchal Assam Dadra & Nagar Haveli Assam Orissa Bihar Bihar Madhya Pradesh Bihar Orissa Uttar Pradesh Bihar Bihar Himachal Pradesh Manipur Daman & Diu Pondicherry Arunachal Pradesh Sikkim Mizoram Mizoram
District Bundi Kanpur Dehat Fatehgarh Sahib Imphal West Nawada Kanker Rajauri Karbi Anglong Pithoragarh Ariyalur Garhwal Marigaon Auraiya Badgam Buxar Saharsa Garhwa Tikamgarh Imphal East Sawai Madhopur Tehri Garhwal Lakhimpur Dadra & Nagar Haveli Kokrajhar Rayagada Khagaria Kaimur (Bhabua) Rajgarh Madhepura Kandhamal Sant Kabir Nagar Supaul Munger Kullu Tamenglong Diu Yanam Dibang Valley North Sikkim Kolasib Serchhip
State Jammu & Kashmir Jharkhand Daman & Diu Himachal Pradesh Karnataka Madhya Pradesh Bihar Orissa Manipur Uttaranchal Arunachal Pradesh Orissa Pondicherry Meghalaya Madhya Pradesh Madhya Pradesh Nagaland Meghalaya Nagaland Nagaland Nagaland Assam Manipur Bihar Gujarat Uttaranchal Uttaranchal Mizoram Meghalaya Bihar Manipur Manipur Jammu & Kashmir Arunachal Pradesh Sikkim Arunachal Pradesh Himachal Pradesh Mizoram Arunachal Pradesh Arunachal Pradesh Arunachal Pradesh
District Punch Lohardaga Daman Kinnaur Kodagu Umaria Lakhisarai Baudh Bishnupur Champawat Papum Pare Debagarh Karaikal West Khasi Hills Sheopur Dindori Wokha Jaintia Hills Phek Zunheboto Dimapur North Cachar Hills Churachandpur Sheikhpura The Dangs Bageshwar Rudraprayag Lunglei Ri Bhoi Sheohar Ukhrul Senapati Kargil East Siang South Sikkim West Siang Lahul & Spiti Champhai Lower Subansiri Tawang West Kameng
Combined brief of products Indian Financial Scape - For all 593 districts, (Across Income classes, Socio economic classes, Rural, Urban): Demography, Market Size , Asset penetration, Credit and Savings , Growth, Financial Service Activity, Affluence, Growth, Savings Propensity, Credit Propensity, Consumer Loan Activity, Durables Loan, District Risk ………and more Housing Skyline of India - Covers the Top 112 City-Markets of India The product helps you identify - Existing & Potential Markets for Housing sector, Purchasing Power of Prospective home buyers, Locate Cities with Greater Housing Penetration, Distinguish Households Across Type of Dwelling Units, Forecast Housing Demand. We have the following new dimensions to the earlier release - Market Attractiveness Index, Housing demand by size of dwelling units (in square feet), Housing demand separated for owned and rented accommodation, Current housing categorized by number of rooms and area. Other parameters include Vehicle ownership, Demography, Savings by income categories, Employment and employment growth rate, rainfall & temperature, CPI for housing, Housing ownership and housing loan accounts………and more Market Skyline of India - For all 593 districts, the product covers a range of indicators on Indian consumers and their characteristics. These are for each district in the country, separately for rural and urban areas - Income distribution, Household consumption expenditure, Household savings, Households across income groups, Individuals/children across income groups, Rural/urban break up of market size,Urban household socio-economic profiling , Product segment wise market sizes ………and more Indian Development Landscape For all 593 districts, Education, Health, Economic Status, Infrastructure, Demography, Empowerment, crime - Gender Gaps in literacy, Primary to Upper Primary Transition to higher Transition, PupilTeacher ratio, Primary School Drop Out, Schools having access to drinking water, separate urinals, pucca buildings Birth rate, Fertility rate, Infant and Under 5 Mortality, Deliveries attended by skilled personnel, Immunization, Antenatal care, HIV/ AIDS Awareness, Access to drinking water, Crimes committed against women, Girls marrying below legal age, Habitations connected by pucca roads, Households with Electricity ………and more City Skyline of India Covers the Top 112 City-Markets of India - Market size and lifestyles in top cities, Income distribution, savings and expenditures, Perception rating on living condition, Socio-economic profiling, per capita incomes. Cities are also ranked on the basis of “Economy” and “Reside in” indices and also comprise people’s perception about their cities on education, health facilities, environment, entertainment and public facilities captured through survey ………and more District GDP of India For all 593 districts - District Gross Domestic Product across sectors* at current prices, District Gross Domestic Product across sectors at constant prices, Credit Penetration in various sectors, Short term annualized Growth rate in Gross Domestic Product at district level, Per Capita Gross Domestic Product by Economic Activity, at current prices, Per Worker Gross Domestic Product by Economic Activity, at current prices Sectors, Primary Sector – Agriculture, Mining and Quarrying, Fishing, Forestry. Secondary sector - Construction Sector, Manufacturing Sector, Electricity, Gas, Water Supply. Tertiary Sector - Banking and Insurance, Rest Of tertiary. Total GDP Individual brief - City Skyline of India For 112 top city markets of India (Alpha Cities – The Elite Club of 10, Beta Cities – 20 On the Threshold Cities – Upcoming 20 Cities, Delta Cities – 62 Budding Centers), the product contains information on: • Demographics - Population, 0-6 Population, Households, Unemployment Rate, Recent Migrants, Slum Population, Workers, Workers in tertiary sector, secondary sector, Age Distribution • Consumer Market - Households with 4 Wheelers/ 2 Wheelers, Annual Household Income, Annual Household Saving, Market Size, Socio-Economic Classification A, B, C, D, and E • Earning - Employment Rate, Per Capita Income, Per Capita Saving, Career opportunities; Human and Capital Flows - Credit to Deposit Ratio, Credit Growth, Small Business Credit per capita, Migrants, Business opportunities, Bank Offices • Education - Literacy Rate, MBA/ Engineering seats per 100,000, School/ College Adequacyl; Utilities and Transport - Water supply frequency, Power cuts in a day, Households electrified, Usage of public transport.; Entertainment - FHRAI restaurants, tourist places to visit, malls, parks, Parking space, Readership of Newspaper, Internet Users
Housing - CPI for Housing, Growth Rate of CPI and Housing Loan accounts, Rented Households, Owned Households, Housing Loan accounts Psychographics - Youthfulness, Experimentation, Westernized, Cosmopolitan, Gender Equality: Relative City Ranking; Safety; Environment
Individual brief - Market Skyline of India For all 593 districts, the product contains information on Consumer markets and Consumer demography for 2008-09 and 2006-07. • Market Size (urban and rural) - Food Products, FMCG products, Durables, Clothing & Footwear, Miscellaneous Goods and Services • Socio-Economic Classification (Urban Households) - SEC A, B, C, D, and E • Sector wise Growth Rates (2006-07 to 2008-09) - Total Income, Total Expenditure , Total Saving • Estimates of income savings expenditure and item wise market size for the year 2006-07. • Annual Household Income Category (Urban & Rural) - The households have been divided into income categories: <75,000, 75,000 –1,50,000, 1,50,000 – 3,00,000, 3,00,000 – 5,00.000, 5,00,000 – 10,00,000, 10,00,000 & above. All the indicators are estimated for each of the above income categories within the district. The indicators included are: o Households in each income bracket. o Population in each income bracket. o Per capita Annual disposable income of all households in a specific income category. o Per capita Annual net saving of all households in a specific income category. o Per capita Annual consumption expenditure of all households in a specific income category. o Total annual income of all households in a specific income category. o Total annual net saving of all households in a specific income category. o Total annual consumption expenditure of all households in a specific income category Estimates available at two points in time – 2006-07 and 2007-08, separately for urban and rural markets Individual brief - Indian Development Landscape For all 593 districts, the product contains information on Education, Health, Economic Status, Infrastructure, Demography, Empowerment, and agriculture. • Education – Literacy rates, Gender Gaps in literacy, Primary to Upper Primary Transition, Upper Primary to higher Transition, Pupil-Teacher ratio at the Primary Level, Pupil-Teacher ratio at the upper primary level, Primary School Drop Out, Schools having access to drinking water, separate urinals, pucca buildings • Health – Birth rate, Fertility rate, Infant Mortality, Under 5 Mortality, Deliveries attended by skilled personnel, Immunization, Antenatal care, Unmet need for family planning, Adoption of Modern methods of contraception, HIV/ AIDS Awareness, Weight for age (children), Usage of iodized salt, Access to drinking water, Disabled population • Infrastructure – Percentage of Habitations connected by pucca roads, Percentage of Households with Electricity, Percentage of Households with Telephone, No. of Bank Branches • Empowerment – Crimes committed against women, Girls marrying below legal age, Birth order 3 and above, Sex Ratio, Female Work Participation Rate • Economic Status – Head Count ratio, Marginal Workers as % of total population, Work Participation Rate • Demography – Population – total, male and female, urban and rural, Households – total, urban, rural, Population Density, Migration, SC and ST population • Environment – Wasteland areas, area affected by drought, area affected by flood • Agriculture – Total Cultivators, Total Agricultural Labours, Area sown more than once, Net area sown, Net irrigated area Estimates available at two points in time – 2001 and 2008 Individual brief - Indian Financial Scape For all 593 districts, the product contains information on (Across Income classes, Socio economic classes, Rural, Urban):
• • • • • • •
Financial services – Across services and establishments (PO, Banks, Coop Banks, Brokerages, NBFC, SHG) – agents, accounts, value of accounts, number of establishments, etc. Demography - Migration, Population, Employment, Education, Age distribution, Married couples, etc. Market Size – GDP Banking and insurance, Incomes, Savings, Expenditure, Remittances, Rents, etc. Asset penetration – Durables, Investment and savings instruments, other financial assets, etc. Credit and Savings – Penetration, Amounts, Growth - across economic sectors, across establishments (PO, Banks, Coop Banks, NBFC, SHG), etc. Others – Growth across economic sectors, incidences of crime and economic offences, etc. Indices on Financial Service Activity, Affluence, Growth, Savings Propensity, Credit Propensity, Consumer Loan Activity, Durables Loan, District Risk ………and much more
The product is available in Basic and Premium Editions. In addition we offer a Premium Plus edition with a detailed report on Asset ownership, Investment and Credit behavior of consumers. The report is based on a survey of consumers across 20 urban clusters with findings across income, age and occupation categories on: • Assets owned – vehicles, white goods, gadgets • Insurance – awareness, products, premiums paid, amounts insured • Kinds of investments (property, financial, banking, insurance, gold), kinds of instruments, how these are accessed. • Use of credit, which form, how much Individual brief - Housing Skyline of India For 112 top city markets of India (Alpha Cities – The Elite Club of 10, Beta Cities – 20 On the Threshold cities, Gamma Cities – Upcoming 20 Cities, Delta Cities – 62 Budding Centers), the product contains information on: • Existing & Potential Markets for Housing sector • Purchasing Power of Prospective home buyers • • Locate Cities with Greater Housing Penetration Distinguish Households Across Type of Dwelling Units
• Forecast of Housing Demand We have added the following new dimensions to the earlier release: • Market Attractiveness Index • Housing demand by size of dwelling units (in square feet) • Housing demand separated for owned and rented accommodation • Current housing categorized by number of rooms and area Other parameters updated for 2008-09, include: Vehicle ownership, Demography (household size categories, income categories, age categories), Savings by income categories, Employment and employment growth rate, rainfall & temperature, CPI for housing, Housing ownership and housing loan accounts, and more. Data Sources The key data comes from highly reliable sources - NSSO various rounds, CSO, RBI, RCH, Census of India, etc. This is supplemented by our own large primary surveys and secondary information. The total samples would exceed 1 million records over a 20 year time series. Our analysts and experts then work on the data. They use various econometric, operations research and statistical techniques and Cross-check in many ways to give out the final estimates. We also ensure consistency & comparability of data across time and geography Our key differentiators ⇒ Processed very large data bases over long time series cycles ⇒ Developed econometric models to process existing and future sets ⇒ Created panels to conduct large surveys at short periods of time at low cost ⇒ Products developed and refined over 5 years with an established customer base ⇒ Economic geography drilled down till district, city and even sub city and block level
⇒ Information is relevant in today’s scenario ⇒ At prices only a small fraction of what MR and evaluation with national footprint would cost ⇒ Delivered in easy to use, graph and map software ⇒ Wide range of macro/micro economic indicators What is the Product uniqueness – its value proposition? Information about the economy and consumers at extremely granular levels - Currently at city and district levels, and in future up to neighborhood levels (eg. Delhi will be segmented into 150 neighborhoods). This is further segmented into various income groups - such as “Number of Households owning cars and having an annual income between 150,000 and 300,000 in Karol Bag Neighborhood” Purpose - Easily mine-able information to marketers in order to enable them to target their sales and marketing. - To provide consulting and research firms, data that is is not easily available and they need to only extract the data for analysis, reporting and advising. Such data is not available easily in India at such granular levels. We provide in the range of 200-250 variables for every geographic level. The data is compiled using various techniques – large data sets are processed, proprietary surveys are done, Econometric and mathematical modeling is applied and finally the processed estimates are published The key value - It will take a long time and will cost at least 10 times the price points of our product to create this sort of information. Essentially, we are developing these data sets and selling as a product. The end user has a readily available, off the shelf ready-to-use data set. The range of utilities of the products would include the following - Know consumer characteristics, Identifying Potential Markets, Planning a marketing strategy, Opening a branch, Monitoring sales efforts, Prioritizing & ranking markets, Benchmarking sales against potential, Location Choices, Writing a report for PR purposes, Presenting to superiors/ investors, Sourcing of inputs, Getting insights others don’t have, Delivering services where they are required, Identifying demand potential of select locations Who are the customers? A partial list of recent customers is as follows ⇒ Market Research & Consultancy - McKinsey, Boston Consulting Group, Ernst & Young, CRISIL, ICRA, Tata Services, MODE Group, Quadra, Feedback, KSA - Technopak, INFAR, Knight Frank, Direm, ICMR, OEC Oertli, ILF&S, Jones Lang La Salle, Bain & Company, CB Richard Ellis, Moen Inc,The Parthenon Group, E Valueserve, Sun Gumberg India Advisors..... ..... ⇒ Consumer Goods - Kellogg, L'oreal, Ray-Ban, Cadbury, Godrej, Frito-Lay, Arvind Brands, Dabur, Wrigleys, Rasna, Parle, Mc Donalds, Relaxo, Nestle, Hindustan Unilever, Usha International , Field Fresh Food, Pepsi Foods, Chateau Indage, Britannia, LG Elecronics, Samsung, Aditya Birla Retail ..... ..... ⇒ Service Firms - HDFC Standard Life, Max New York Life, Birla Sunlife Insurance, Reliance Energy, Blue Dart, First Flight, Safe Express, ABN Amro, Tata Finance, Karvy Consultants, Alcatel, Kotak Mahindra, Sundaram Finance, Bharti Airtel, Vodafone, Credit Suisse, ITC Welcome Group, Aditya Birla Group, Tata Tele Services, Axis Bank, ING Vyasya Life Insurance Company Ltd, American Express Bank, SBI Cards, ICICI Bank, Motilal Oswal, Mahajan & Aibra, UTI Asset Management Company, American Tower, J & J Buying Services, Religare, Deccan Cargo, Infrastructure Professional Enterprise ..... ..... ⇒ Advertising & Media - HTA, Euro RSCG, Ambience D'arcy, FCB Ulka, Rediffusion, Maa Bozell, Everest, Pratisaad, Concept Advertising, Leo Burnett, Cognito, Times of India, Star India NDTV, Malayala Manorama, Fountainhead, Dainik Bhaskar Group, Group M Media India Pvt. Ltd..... ..... ⇒ Healthcare - Dr. Morepen Laboratries, Johnson & Johnson, Wockhardt, Amrutanjan, Bayer Diagnostics, Pika Medical Instruments, Apollo Hospitals Enterprise Ltd ..... ..... ⇒ Institutions & Libraries - IIM Ahmedabad, Reserve Bank of India (RBI), Thirteenth Finance Commission, The World Bank, Administrative Staff College of India (ASCI), British Council Library, British High Commission, Taipei WTC, NCERT, IMT, Indian Institute of Foreign Trade (IIFT), NISTADS, IIPM, University of Mumbai ..... .....
⇒ Real Estate - DLF, Unitech, , South Asia Real Estate, Edelweiss Capital, EMAAR MGF, ⇒
Dewan Housing, Hirco Developers , IDFC-SSKI, L&T, Tata Housing, Bengal DCL HDCL, Hilti India ..... ..... Others - Maruti, Hero Honda, Sahara, Swarovski, Ceat, Indo Asean, IDE (India), Shoppers Stop, Rupa & Co, Ion Exchange, Bush Boake Allen, TVS Cherry, Gestetner, ITC , Filtron, Mettler Toledo, Shavo Norgren, Mahindra and Mahindra ..... .....
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