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Multiple choice questions 14

1. Alternative revenue models are:


• intranet, extranet, Internet.
• subscription, affiliate, advertising.
• WWW, WAP, HTML, XML.
• B2B, B2C, C2C, B2C.
• none of the above.

2. Which of the following is a feature of the micro-environment of an organisation?


• Distribution channel factors.
• Social factors.
• Economic factors.
• Legal factors.
• All of the above.

3. Auditing the existing applications portfolio is part of:

• strategic objectives.
• strategic implementation.
• strategic analysis.
• strategic definition.
• none of the above.

4. Strategic option selection forms part of:


• strategic implementation.
• strategic objectives.
• strategic definition.
• strategic analysis.
• none of the above.

5. The most appropriate order to conduct these planning activities is:

• situation analysis, strategy, objective setting, tactics.


• situation analysis, strategy, tactics, objective setting.
• situation analysis, objective setting, strategy, tactics.
• situation analysis, objective setting, tactics, strategy.
• none of the above.
6. A technique for strategic analysis involving review of level of Internet access in target
market is:
• stage model analysis.
• competitor analysis.
• demand analysis.
• SWOT analysis.
• none of the above.

7. For an existing organisation, typical stages of e-commerce development are:

• image and product information, customer support, transactions, information collection.


• transactions, image and product information, information collection, customer support.
• information collection, image and product information, customer support, transactions.
• image and product information, information collection, customer support, transactions.
• none of the above.

8. A buy-side supplier threat of e-commerce is:

• increase in cost of supplies.


• reduction in customer loyalty.
• less flexibility in switching procurement.
• drives down cost of commoditised products.
• none of the above.

9. E-business is:

• the use of electronic communications to support the full range of business processes.
• an organisation using electronic media to sell direct to its customers.
• an organisation using electronic media to purchase from to its suppliers.
• any electronically mediated communication between an organisation and its stakeholders.
• none of the above.

10.Sell-side e-commerce is:

• any electronically mediated communication between an organisation and its stakeholders.


• the use of electronic communications for all business processes.
• an organisation using electronic media to purchase from to its suppliers.
• an organisation using electronic media to sell to its customers directly or indirectly.
• none of the above.