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. Interbrand Design Forum’s talent for game-changing innovation led us to create a business model that integrates analytics-based strategy—the first and only company with such a comprehensive offering. This unique ability to address retail’s growing complexity has led many of the world’s top companies to our doorstep. In 2008, we added Interbrand to our Design Forum name to reflect our place in the world’s largest branding consultancy; we have been part of Interbrand since 2002. Interbrand began to work with brands in 1974, when the world still thought of “brand” as just another word for “logo.” Today, we have 1,200 associates in almost 40 offices around the globe and a practice that brings together a diverse team of insightful right- and left-brain thinkers. This deep talent pool makes our business both rigorously analytic and highly creative. As a result, we have changed the dialogue, defined the meaning of brand management, and continue to lead the debate around brand as a valuable business asset. By making brand central to our clients’ strategic business goals, we help them create and manage the value of their brands. Services Analytics Brand Valuation Brand Strategy Brand Engagement Visual and Verbal Identity Retail Design Corporate Design Package Design Interactive Architecture & Engineering Implementation Leadership Current Chairman and CEO, Lee Carpenter, founded Design Forum in 1978. Carpenter is now also the Chairman and CEO of Interbrand North America. Parent Company In 2002, Design Forum was purchased by Interbrand, who is part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Fast Facts • Interbrand Design Forum released the first-ever ranking of the Most Valuable U.S. Retail Brands in January 2009. • The firm authors and produces Chain Store Age magazine’s annual “State of the Industry” report; 2008 was the third year the two partnered to create the thought leadership report. • CEO Lee Carpenter has been named to DDI Magazine’s list of retail industry’s most influential people five times. • DDI Magazine has called Interbrand Design Forum “one of the industry’s retail design innovators” and “one of the most exciting” design firms (September 2006). • Up until 2007 when Interbrand Design Forum stopped releasing financial data due to Sarbanes-Oxley, the company ranked #4 on Display & Design Ideas’ list of the “Top 100 Design Firms” and #6 on VM+SD Magazine’s “Top 50 Retail Design Firms.” Employees and Locations As part of Interbrand, Interbrand Design Forum has a global network comprised of more than 1,200 people in nearly 40 offices around the world. Interbrand Design Forum is headquartered in Dayton, Ohio. Clients: Interbrand Design Forum‘s clients are retail companies, consumer packaged goods manufacturers, food service organizations, banking and financial institutions, automotive manufacturers, museums, professional service and entertainment companies. Our portfolio includes work for:
Acura Alltel Ann Taylor Applebee’s AT&T Barclays Bed Bath & Beyond Best Buy Burger King Calphalon Campbell’s Soup Capital One Cole Haan Dick’s Sporting Goods Disney Do it Best Dunkin’ Donuts FedEx Office Ferrari
Frontgate Gander Mountain Gold’s Gym H&R Block Harrah’s Holiday Inn The Home Depot Honda Jo-Ann Stores John Deere KFC Kroger Land Rover Mazda McDonald’s Michaels Microsoft Nebraska Furniture Mart O’Charley’s
Procter & Gamble Papa John’s Penske Truck Leasing PetSmart Porsche Saturn Smart Speedway/SuperAmerica Staples Stop & Shop Subway T.J. Maxx T-Mobile Walgreens Walmart Wild Oats The Wrigley Co. Yankee Candle
Need an Expert? Our experts are available to comment on retail brand experiences and trends as well as provide insight on brand strategy. To arrange an interview, please contact: Beth Ling Director of Public Relations Interbrand Design Forum 937-312-8803 firstname.lastname@example.org