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"Hands On" Attention On Your Promotional Products
TABLE OF CONTENTS
Promotional Products – Perth Marketing Experts Provide Top 3 Cost-effective Choices …………………………………………………… 3 Promotional Drink Bottles – Endorsing Brands And Even Environmental Accountability Effortlessly ………………………. 5 Looking For Items To Enhance Your Brand Dingo Promotions Offers A Wide Selection Of Promotional Tools ……………………………… 7 Carry Your Campaign In Style With Chic Promotional Bags …………………………………… 9 Market Your Brand Rain Or Shine With Promotional Umbrellas ………………………… 11
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Promotional Products – Perth Marketing Experts Provide Top 3 Cost-effective Choices
Marketing is an important aspect of any business and a huge budget is often allotted for it to be done efficiently and effectively. It enhances a brand, therefore offering more profitable opportunities. The ads people see on TV, as well as the posters, fliers and brochures given out freely are just some of the tools that aid marketing efforts. Promotional products, such as the ones mentioned above are incredibly effective in increasing the market’s awareness about a business. Be they small or seemingly trivial things, they are great for a business’s promotional activities. However, to maximise the benefits of this important marketing strategy, it’s important to select the bestselling and reviewed most effective promotional items. In this article, the top 3 promotional products, Perth marketing experts recommend will be discussed. Awareness bracelets: They are also called silicone bracelets and are made from colourful silicone which a lot of people are greatly fond of. To promote a movement or a business, these bracelets are often given out for free. They’re very economical to produce especially when they’re purchased in bulk and there are several styles to choose from when it comes to size, colours and print. It’s easy to print a business’s slogan and other information on the band. These days, silicone bracelets are complimented by silicone rings like the ones ‘worn to promote breast cancer awareness. Pens and pencils: Everybody needs a writing instrument and businesses capitalise on this to accomplish their promotional efforts. Pens and pencils are very cost3|Page www.dingopromotions.com.au Copyright 2012
efficient and useful; that’s why they still remain in the list of top-ranking promotional products. They can be given away for free or they can come in a giveaway loot bag for important events. If a business is more sophisticated compared to most, it can make use of a more unique design that’s worth paying for. Museums and parks like SeaWorld, Universal Studios and Adventure World actually generate a lot of money from promotional pens and pencils for sale at their gift shops, mainly because they’re very affordable and they really invest on the design of these items. Drinking bottles: They are very much in demand these days since people are trying to decrease their carbon footprint. Instead of purchasing a new bottle of water often, a lot of folks are choosing to bring drinking bottles that they can refill at water fountains. As promotional products, bottles have a large surface on which to place a logo and other details, and they are often carried around, so there’s more exposure for the brand. The nice thing about them as well is that they last people a long time, so they’re very worthy promotional investments. There you have it, the top 3 cost-effective promotional products Perth marketing experts have picked. They’re economical, useful and, best of all, they get the job of promoting a business brand properly done.
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Promotional Drink Bottles – Endorsing Brands And Even Environmental Accountability Effortlessly
Everybody needs to drink to stay alive. People can live without food for more days compared to not being able to drink; that’s why it’s very typical to see people walking around with a bottle of water with them all the time – people get thirsty more quickly. In France, practically everybody carries around a litre of bottled distilled water all the time, mainly because there’s little access to clean and safe drinking water in France. The problem with purchasing bottled water all the time is you accumulate bottles that are not really advisable for reuse beyond five times. People may be taking better care of their health by drinking water frequently but they increase their carbon footprint by stacking up on plastic water bottles. Local government created a solution by building more water fountains and locals just need to bring a trusty water container instead of heading to the grocer to buy more bottled water. To lessen the waste impact of no reusable water bottles, companies have created drink bottles made from high quality plastic or metal that can be used for years. Demand for these items continues to grow as more and more people strive to have a green lifestyle. It’s because of this demand that marketing professionals decided to use these drink bottles as promotional items. Promotional drink bottles are ideal for companies that wish to enhance their brand by sponsoring sporting events. Aside from the participants’ need to replenish themselves with water or energy drink, the audience also keep the atmosphere festive by drinking and eating as they watch the game. Instead of flimsy plastic cups that are not completely protected from spilling when the
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action heats up and are easily disposed of after use, (sporting events always produce a lot of trash) promotional drink bottles are better suited for the occasion. They’re not only sturdy and reusable, they’re great souvenirs of a happy event as well There are many designs to choose from when it comes to drink bottles. Perhaps the quirkiest and most attractive ones are those attached to a hat and people drink from using two straws. There are even tiny sippy cups that toddlers can use. Drink bottles have a large surface for printing your company’s name or logo, and because of their high functionality, they are often lugged around everywhere, therefore, increasing their efficacy as promotional items. Marketing experts advise to use a print that lasts a long time so the brand the bottles promote does not disappear.
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Looking For Items To Enhance Your Brand? Dingo Promotions Offers A Wide Selection Of Promotional Tools
If you have a fledgling business and you wish to invest in a marketing strategy that will likely entice more customers and further opportunities for more business to come your way, you should definitely consider promotional items. Everybody loves them, especially if they are really quirky yet useful things. According to researches conducted by advertising agencies, promotional products instantly boost sales because of people’s behavioural patterns. For example, people for some reason are inclined to purchase pseudo limited promotional products in bulk, even if they do not really like them! As long as they are presented with the suggestion that they will no longer be available in the future, they trigger people’s panic mode to kick in. As for promotional items that are given away for free, the hoarding instinct always triumphs. Since they’re of no cost, people always think, “Why not?”. While such behaviours are seen as character weaknesses, they are great considerations for marketing strategies. For marketing, the goal is to entice… it’s already up to the consumers to practice restraint. As long as marketing is carried out responsibly and truthfully, it cannot be faulted for whatever type of reaction people may have toward it. Businesses always capitalise on people’s psyche and if you want to play the mind game effectively to your business’ best advantage, it’s important to thoroughly study your marketing strategy and choose the right promotional products to enhance your brand. Experts advise starting this process by determining your budget. If you want to maximise awareness about your brand, naturally you will
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utilise as many promotional tools as you can. However, if you’re working with a small budget, it’s good to carefully evaluate the amount and level of exposure the items can create for the brand. It does not matter if the product is puny; what’s more important is how it will work in expanding the reach of your brand. If you need a wide array of promotional items, Dingo Promotions has an impressive selection of economical to sophisticated promotional products. From quality clothing to stubby holders, to USB flash drives, to lighters, to lanyards, the company has them all… and more! Depending on your volume you can also design a custom garment or USB shape to highlight your brand. IE-If you are a trye manufacturer why not a USB that looks like one of your tyres? Also, if you wish to learn more about the benefits of the promotional products, available at the site are very helpful articles. Dingo Promotions has over ten years of experience in providing good quality yet cost-effective brand enhancement tools. It’s committed to “providing the most effective promotional mix for your needs and budget, as well as empowering your marketing message with promotional merchandising ideas.”
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Carry Your Campaign In Style With Promotional Bags
Think about a trade show or industry fair you recently attended. Think about the visitors or invitees walking around and hopping from one business booth to another; what do most of them have in common? Chances are, these people would be carrying promotional bags given for free by one of the organisations that took part in the event. Meanwhile, all other promo items that they have received — pens, notepads, mugs and more — have most likely been conveniently placed inside the bag, hidden from sight, leaving only the branded bag in full view. Lesson number one if you want an urgent, highly visible and practical brand marketing campaign: grab a bag. Look for the appropriate make and model, have your logo or business name printed or stamped on it in a stylish design, and you now have the perfect corporate gift for your next promotional affair. When ordering your promotional bags, it’s important to choose an innovative and reliable corporate items supplier. Contracting a supplier with a good track record will provide you the peace of mind that knowing order volumes will be met efficiently, products will be received by your office according to the stated date of delivery, and the bags will arrive looking great. You want your customers to be able to use your gift for a long time; this reflects how your company values product and service quality. Having your bag used for a longer time likewise provides you a longer period of brand visibility. Your supplier can offer you a wide range of bags to choose from: totes, backpacks, business satchels, sports sacks, laptop carriers, and more. You can select according to theme — a girly pouch, a rugged knapsack, a formal briefcase
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or an eco-chic cotton tote. Neutral colours such as black, navy and white are still the most popular, but you can also choose other bolder combinations that will represent your business or your current campaign. For instance, pink may not usually be associated with your strictly corporate image, but for a breast cancer advocacy event it is a fitting choice. You can also show your green credentials by supplying a bag made of recycled plastic which is labelled accordingly. Marketing managers who are well-versed with the preferences and lifestyles of their target market will choose bags that will not just be simply practical, but trigger an emotional side of their consumers. The bag must make them feel more professional/sophisticated/fit and active or whatever certain aspirations they may have. The gift should make them feel good; brands that are useful and interesting are brands that people buy and trust for life.
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Market Your Brand Rain Or Shine With Promotional Umbrellas
In ancient times, the use of umbrellas was granted only to those with royal blood, high rank or spiritual ascendancy. Artefacts have been discovered showing emperors witnessing hunting games, princesses in chariots, priests officiating ceremonies, and even gods descending from their dimension — all under the protection of umbrellas, which in those days would always had to be held by a servant. Today, of course, it is not only the chosen few that have the opportunity to protect themselves from the sun and rain. Any modern urban dweller’s everyday gear would consist of an umbrella, especially with the unpredictable weather changes due to climate change. From privileged to practical, promotional umbrellas are great giveaways for your next marketing event. Offering promotional items is a proven marketing strategy. Giving gifts of wellselected items to your clients, target market, business associates or the general public in a select event or location is considered an important component of boosting the corporate image of any business. A strategically selected item can dramatically increase brand awareness, but a poorly-chosen one could just be a waste of money, or worse, affect the business name in a negative way. An umbrella, stylishly stamped with your logo or business name, easily meets the essential criteria for choosing the right promotional gift. Presentation: An umbrella provides just the right amount of visual impact you need to market your business. When opened, it is held above head level, making it highly visible on the streets, in the golf course, on the beach, or in various other
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locations. Since it is used in public or outdoor spaces, other people within the vicinity of the user will also be able to see the imprint of your logo or name. High usability: The potential number of times a practical item is used within a particular period is higher than other promotional items that are decorative, consumable or those that are in a specific niche. Thus, the more it is used, the more people get exposed to your name and become familiar with it. Promotional umbrellas have a high pass-on rate: while other similarly popular promote items such as bags or caps are for personal use only, an umbrella can be used by the recipient’s housemates, family members, friends and other people in their circle. Simplicity: The use and purpose of an umbrella is basically straightforward, and this character makes it a perfect gift for people whom you are just starting to get to know your brand or service more: your target market. The need for an umbrella is universal, but how it is used is highly personal — just the recipient and the umbrella, amidst cruel heat or raging rain. It’s the perfect illustration of how you want to deliver only authentic products and helpful services. When you want people to trust and get to know you, too, you have to make it known that you’ll be there for them, rain, hail or shine.
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