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Inspired living

HAIER PAKISTAN

INSTITUTE OF ADMINISTRATIVE SCIENCES UNIVERSITY OF PUNJAB


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THE BRAIN CHILD OF MR. ZHANG MANAGER HAIER INTERNATIONAL

IN THE NAME OF ALLAH THE MOST GRACIOUS, THE MOST MERCIFUL

A project submitted to the Institute of Administrative Sciences, The University of Punjab in the partial fulfillment of 3rd semester masters program in year 2007-2008.

Submitted To MISS SABEEN IMRAN

Submitted by Attiya Saqib MPA-M-06-11 Usman Aleem MFIN-M-06-15 Sana Iqbal MPA-M-06-25 Mohummad Zubair Khan MPA-M-06-03

ACKNOWLEDGEMENT
We are greatly indebted to our project advisor MISS SABEEN IMRAN for her continuous support and guidance in completing this project. Without her encouragement, we could not have finished this job. Besides this, we would like to thank the management team at HAIER PAKISTAN with special regards to Mr. MALIK ASIM AMJAD and Mr. TARIQ; for supporting our project by giving in their precious time. Last but not the least; we would like to thank our parents and friends for their unconditional support and encouragement to pursue our goal. Attiya Saqib Usman Aleem Mohummad Zubair Khan Sana Iqbal _________________________ __________________________ __________________________ __________________________

INSPIRED LIVING

If you think you are beaten, you are. If you think you dare not, you don't. If you'd like to win but think you can't, It's almost certain you won't. Life's battles don't always go To the stronger or faster man, But sooner or later, the man who wins Is the man who thinks he can

Table of Contents

APPENDIX:...........................................................................................................................................................7 EXECUTIVE SUMMARY..................................................................................................................................8 MESSAGE FROM CEO,.....................................................................................................................................9 INTRODUCTION...............................................................................................................................................10

HISTORY-------------------------------------------------------------------------------------------- 11 NATURE OF BUSINESS-----------------------------------------------------------------------------12 TYPE OF OWNERSHIP------------------------------------------------------------------------------14


LOCATION AND SITE DETAILS..................................................................................................................14

MAJOR PRODUCTS--------------------------------------------------------------------------------- 14 STRUCTURE (ORGANIZATIONAL HIERARCHY)------------------------------------------------------15 KEY PLAYERS--------------------------------------------------------------------------------------16


STRATEGIC DIRECTIONS............................................................................................................................18

ANALYSIS OF MISSION STATEMENT ACCORDING TO 9 COMPONENTS:-----------------------------19 GOALS---------------------------------------------------------------------------------------------20 OBJECTIVES----------------------------------------------------------------------------------------20


STRATEGIC ANALYSIS..................................................................................................................................21

CORPORATE LEVEL STRATEGY--------------------------------------------------------------------22 KEY SUCCESS FACTORS:---------------------------------------------------------------------------22 CORE COMPETENCIES ANALYSIS---------------------------------------------------------------22


ENVIRONMENTAL ANALYSIS.....................................................................................................................23

DEEP-LIST-------------------------------------------------------------------------------------- 24 PORTERS 5 FORCES MODEL----------------------------------------------------------------------26 SWOT ANALYSIS---------------------------------------------------------------------------------27 VALUE CHAIN ANALYSIS------------------------------------------------------------------29


MARKETING POSITION AND ATTACK STRATEGY....................................................................30

MARKET CHALLENGER ----------------------------------------------------------------------------30 COMPETITIVE STRATEGY ADOPTED----------------------------------------------------------------30 COMPETITIVE ANALYSIS----------------------------------------------------------------------------36 OTHER COMPETITORS-----------------------------------------------------------------------------37 COMPETITIVE ANALYSIS (CPM)------------------------------------------------------------------38
PROBLEMS AT HAIER:..................................................................................................................................41 RECOMMENDATIONS....................................................................................................................................42

INCOME STATEMENT & BALANCE SHEET----------------------------------------------------------45 APPENDIX: 7

Executive Summary

Haier Pakistan Private Limited is a famous brand name in the Electric and home appliances market of Pakistan and rest of the world. This report will briefly describe the history, nature of business, its strategic direction, is environmental analysis, market analysis, different management aspects, the marketing strategies, its SWOT analysis and financial strategies of Haier Pakistan (Pvt.) Ltd. In very short span of time Haier capture a good market share due to its high quality products specially Refrigerators, Air Conditioners and Washing Machines. Haier also deals in small and kitchen appliances like vacuum cleaners, Dish washers, Juicers and cell phones. Haiers POWER OF TECHONOMY gives his customer best TECHNOLOGY on ECONOMIC prices.

Message from CEO,

Mr. Zhang
Haier should be like the sea. Because the sea can accept all the rivers on earth, big and small, far and near, coming all the way to empty into it. Once in the bosom of the sea, every drop will function as a whole and rush together pertinacious and dauntlessly, under the command of the sea, to a common goal. They will rather be smashed to pieces than retreat as deserters, hence the overwhelming force of the sea.

INTRODUCTION

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History

Haier was incorporated in 1984 producing household refrigerators and over the past 23 years, has grown and prospered as a transitional company widely recognized in world community. Haier now manufactures a wide range of house electrical appliances in 86 categories with 13000 specifications and exports products to more than 160 countries. Haiers international promotion framework encompassed globalize trading, design, production, distribution and after sales service network. Haier footprint stretches over 36000 sales points as well as electrical appliances factories setup in America, Pakistan, Indonesia, Philippines, Malaysia, and India- to name some of the market.
Haier In Pakistan Haier Pakistan is the Pakistan Sales and Marketing division of the international Haier group, a globally recognized manufacturer of world-class electrical home appliances. The joint venture between Ruba general Trading Company and Haier group of china has brought Haier to Pakistan with an initial investment of about $35 million and a commitment to provide world-class innovative products based on uncompromising quality to the Pakistani consumer. The plant spreads over a vast area of 63 acres with a covered area of 0.6 million square feet including a workers colony at Raiwand Road, Lahore. The project is produce 0.9 million pieces of household appliances per year with plans to export to the Middle East and all over Asia. The roster of products to be launched immediately in Pakistan includes Refrigerators, Air-Conditioners (Window and Split), Deep Freezers and Washing Machines, Microwave Ovens and Small Appliances with Dishwashers, Vacuum Cleaners, Televisions sets and Mobile Phones to follow shortly. 11

Haier has entered a local market with commitment to help its consumers reap the benefits of modern lifestyle and to provide them world class innovative products, unmatched nationwide customer support, a vast dealer network and a steadfast after- sales-service thought the country. Haier has been developing Cfc-Free technology and Industrial Waste treatment systems, so that in addition to providing excellent value for money there is a simultaneous improvement in the quality of life. Haiers production and management system restricting has enabled Haier to diversify internal and external recourses. At present, Haier has put its worldwide logistics, distribution and manufacturing facilities into efficient operation for customer demand satisfaction. Haiers goal is to obtain worldwide recognition and become one of Fortune global. Nature of Business Haier was incorporated in 1984 only producing household refrigerators. Over the past 23 years, the company has witnessed significant prosperity and is now a transnational organization widely recognized in the world community. Haier currently manufactures a wide range of household electrical appliances, 15,100 varieties of items in 96 product lines, and exports products to more than 160 countries. In 2004, Haiers global sales hit RMB100.9 billion and Haier brand, valued at RMB61.6 billion, topped all Chinese trademarks at a nationwide survey. Haier was ranked first in the row of Chinas Top 10 Global Brands August 30, 2005 on the Financial Times. Haier CEO Zhang Ruimin was placed 26th of the Worlds 50 Most Respected Business Leaders on 17th November, 2005 on Financial Times. Zhang Ruimin was ranked 6th of the Asias 25 Most Powerful People in Business on Fortune in August, 2004 and first of the 25 Most Powerful Business Leaders inside China on the Chinese Edition of Fortune in April 2005. Haiers international promotion framework encompasses global networks for design, procurement, production, distribution and after-sales services. Haier has established 15 manufacture complexes, 30 overseas production factories, 8 12

design centers and 58,800 sales agents worldwide. From Zhongyikang Statistics, Haiers leadership position in Chinese home appliance industry has been solidified by obtaining the domestic market share of 21% for overall appliances, far ahead of all its competitors, 34% for white goods, exceeding globally recognized domination line, and 14% for small electric appliances, overtaking all previous competitive rivals. In the world market, Haier has gained first place in the United States for sales of compact refrigerators and wine coolers, in Iran for washing machines and Cyprus for air conditioners. From Euro-monitor Statistics, Haier is currently ranked fourth among the global white goods makers by revenue and Haiers goal is to play a leading role in the world white goods industry. On March 4, 2002, Haier unveiled its American headquarters in the landmark neo-classical building, the former offices of the Greenwich Savings Bank, on Broadway, Manhattan, New York, and an indication that Haier had moved into a new phase for globalization of product design, manufacture and sales and had a strong determination for long-term development in the United States. On August 20, 2003, Haier erected an electric billboard in the shopping district of Ginza, Tokyo, symbolizing that Haiers determination to reach Japanese marketplace. Facing the challenges brought by E-commerce and Chinas accession to the WTO, Haier began a management restructuring program in 1998 backed by the efficient Haier Market-chain System practice. During first 5 years, Haier focused on the organization restructuring, management decentralizing with application of advanced information and network systems in order fulfillment, Market-chain performance, logistics, capital operation, after-sales service, product inventory and operational cost reduction. During second 5 year period from 2003, Haier carried out the SBU (strategic business unit) management to stimulate the enthusiasm of every employee and to enhance Haiers competitiveness in global marketplace. 13

Over the past 23 years, Haier provided more than 100 million appliances to worldwide consumers and paid cumulatively a total tax of RMB13.6 billion, of which RMB2 billion in 2004. Haier has scheduled to finance 100 Project Hope primary schools, of which 47 are put into operation. Haier has 51,000 full time employees and hires 175,000 contract service personnel, providing a total of 230,000 job opportunities. Haiers management has been worldwide recognized. Haiers experience has been introduced in 16 case studies in business merger, financial management and corporate culture by 7 foreign educational institutes, including Harvard University, University of Southern California, Lausanne Management College, the European Business College and Kobe University. Haier has been recommended to the EU Case Studies by Lausanne Management College for Haier Marketchain Management. Type of Ownership Private Ltd. Company Location and Site Details The plant spreads over a vast area of 63 acres with a covered area of 0.6 million square feet including a workers colony at Raiwand Road, Lahore Target Market: Upper and middle class Households of Pakistan and Business of Pakistan. Major Products Haier has a wide range of products in home appliances. The roster of products to be launched immediately in Pakistan includes Refrigerators, Air-Conditioners (Window and Split), Deep Freezers and Washing Machines, Microwave Ovens and Small Appliances with Dishwashers, Vacuum Cleaners, Televisions sets and Mobile Phones. 14

Structure (Organizational Hierarchy)

Board of Directors

Managing Directors Advisor G.M (C.E.O)

Systems

Technical

Commerci al

Industrial Relation

Mill Manager

Finance Manager

Production

Manager HR

Marketing Manager

Deputy Marketing Mgr. Imports Local Purchase

Area Marketing Mgr.

Senior Sales Mgr. Corrugated Packaging Flexible

Regional Sales Mgr.

Assistant Sales Mgr.

15 Sales Executive

Management Flow:

Board of Directors

CEO

Country Managers Departmental Heads

Key Players Mr. Zhang is the General Manager of Haier Group. The Haier Pakistan (Pvt.) Limited is headed by a Board of Directors, the CEO of Haier Pakistan (Pvt.) Limited is Mr. Shah Faisal Khan a decent man having a good knowledge about business. Operational departments are headed by Country Manager, Mr. Faraz Fayaz.

Mr.Shah Faisal Khan 16

(CEO Haier Pakistan) We would like to work fast. Haier is not only competing strictly on price but by winning market shares through user friendly design, innovative features and top service for a wide range of appliances and consumer electronics.

Mr. Faraz Fayaz Country Manager (Haier Pakistan)

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STRATEGIC DIRECTIONS

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VISION STATEMENT TO be a Leading and dynamic home appliances, business with the strong products and a team of exceptional people focused on enhancing the stakeholders value. MISSION STATEMENT Haiers Mission is to improve the quality of life throughout the Pakistan by offering high quality products with innovative features aimed directly to make our users life easier, enjoyable and yet affordable. Analysis of Mission Statement according to 9 components: A mission statement is the most visible part of the strategic management process, it is important that it should cover all of essential components. Following is the analysis of mission statement.

Customers: Haier, in its mission statement, focusing on customers by


saying that to make our users life easier, enjoyable and yet affordable.

Products: by saying high quality products Haier is covering the element


of product.

Technology: innovative features is indicating that they will focus on


technology as well.

Concern for survival, growth and profitability: this element is missing


from mission statement of Haier.

Philosophy: this part is also absent from the mission statement of Haier. Self concept: this part is also absent from mission statement. Concern for public image: the mission statement is also missing this
element.

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Concern for employees: Haier has discussed nothing about the


employees of the company so this element is also missing. The analysis of mission statement is showing that only three out of nine elements are present in mission statement of Haier. So it is advised to be revised so that the entire element could be covered because a mission statement is very important part of the organization as it shows the core beliefs and goals of the company.

GOALS
To become a global recognizable brand. To play a leading role in the world white goods industry.

OBJECTIVES
Haier Pakistan has the Following Organizational Objectives, 1. Profit maximization 2. High sales revenue 3. High market share 4. To achieve economies of scale 5. Reduce cost

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STRATEGIC ANALYSIS

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Corporate Level Strategy Organization restructuring Management decentralizing To stimulate the enthusiasm of every employee To enhance Haiers competitiveness in global marketplace.

Key success factors: Quality Innovation Pricing Distribution channels Brand image Reliability After sales services Durability

Core Competencies Analysis Haier has been developing Cfc-Free technology and Industrial Waste treatment systems. CFC is a gas which damage ozone layer.

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ENVIRONMENTAL ANALYSIS

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DEEP-LIST Demographics: Customer Profile: Middle Class/ Upper Middle Class Male/ Female Married/ Unmarried Economical: Rising Inflation. Raw material prices increasing. Rising electricity costs & petrol prices. Ecological: Industrial Waste treatment systems Chloro fluro carbons (CFC) Political: Governments feasible policies for investors Encouraging foreign investors. Legal: Government has imposed taxes like Company income tax Sales tax Audit of accounts Informational: Increasing awareness regarding health consciousness Increasing awareness regarding environmental protection. 24

Social: Increasing Gap between rich and poor. Decreasing purchasing power . Increasing trends towards electrical home appliances.

Technological Automated information system Online services Hotline Innovation in products

SOCIAL RESPONSIBILITY AT HAIER


The company is fully committed to protecting the environment and has been awarded a substantial grant by the World Bank to phase out ODS (Ozone Depleting Substances) its production processes. This is an ongoing activity and is being given all the importance it deserves for a timely and successful competition.

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PORTERS 5 FORCES MODEL


High Profit Industry Local Electronics Company Huge Demand for Products Low Entry Barriers

(-) (+)
Bargaining power of Suppliers
Less no. of Suppliers Small Scale Suppliers Importing Parts

Threat Of New Entrants

(-)
Intra-Industry Rivalry SBU : Home Appliances

Bargaining power of Buyers


Variety of Products Less Brand Loyalty Low Switching Cost

Rivals: PEL, Waves Dawlance

(-)

Threat of Substitute
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Washers (For washing machines) Coolers (For A/Cs) Home Maids (For Vacuum Cleaners)

SWOT ANALYSIS
SWOT analysis consists of internal and external variables of the company, it is an important Tool for the strategic decision making, and it consists the Strengths, Weaknesses, Opportunities and threats. By SWOT analysis we will be able to evaluate the internal position of the organization as well as we can look forward for the opportunities, company has.

Strength:
1 2 3 4 5 6 7 8 Wide Product Range. CFC-Free Technology. Latest technology for production. Industrial wastage treatment system More than 20 regional Offices in all over Pakistan. As a multinational backed up by Haier Global and Haier China. ISO-9002 certification. Separate website for Pakistan.

Weaknesses:
1 2 3 4 5 6 7 8 9 Weak mission statement. Weak distribution channel. No publication of financial reports Weak public relations Absence of grading criteria for employees. Flat type of management System, large amount of employees supervised by a single person. Less margins to retailers/distributors I2neffective marketing activities. Brand image

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Opportunities:
1 2 3 4 5 6 7 8 Product diversification and opportunities in un-served foreign market. Growing sales of products specially split Air conditioners. WTO. New Joint venture in electronics with local manufacturers. New project for plastic spare Parts. New division for cell phones. New Export Agreements with Afghanistan. Conversion to public ltd.

Threats:
1 2 3 4 5 6 WTO is the threat at same time. Increased duty on raw material. Smuggled Chinese electrical appliances. Fast pace changing technology. Increase in Taxes. Increase in Logistics Costs.

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VALUE CHAIN ANALYSIS Value chain analysis views the organization as a sequential process of value creating activities. The approach is useful for understanding the building blocks of competitive advantage. It describes two different types of activities as primary and secondary activities. Value chain analysis of Haier is as follows: PRIMARY ACTIVITIES: INBOUND LOGISTICS Inbound Logistics represents one of the major business processes in value chain analysis. Beyond excellence in operations, the main challenge is to plan inbound logistics jointly with outbound transportation volumes to increase consolidation where ever possible. 24 distribution channels are there to minimize shipping time. The inventory control system at Haier is automated and monitors the The layout for the warehouses for unfinished goods is such as to

warehousing lifters. increase efficiency of operations for incoming materials. OPERATIONS

It is the process of transforming inputs into finished products and services. At Haier the process consists of two types: 1) CBUs: Complete business units are imported from China and sold in Pakistan. 2) CKDs: Complete Knock down_ manufacturing parts are imported and assembled at Haier. 80% of the work is automated and instructions are given manually.

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OUTBOUND LOGISTICS

Outbound Logistics at Haier deals with the warehousing and distribution of finished goods. The Warehouses for finished goods are of same sizes but separate for each product. Haier has: Effective shipping processes to provide quick delivery and minimize damages Efficient finished goods warehousing processes. Quality material handling. Flow of products to the customer is as follows: Factory Whole seller Retailer Customer MARKETING AND SALES

Marketing encompasses everything that happens to a product from the time it leaves the manufacturer until it reaches the consumer. This includes determining channels of distribution, pricing, and developing the "brand.

Marketing position and Attack Strategy


Market Challenger Haier is operating its business as a market challenger in local home appliance market. At this time, LG is a market leader followed by Haier and Dawlance. Competitive Strategy Adopted Frontal Attack, Haier used frontal attack strategy. The company matches its opponents product, advertising, and distribution. The principal force to use this strategy is that the company with the greater manpower (resources) will win. Haier has highly motivated and competent sales force and is all the time looking for innovative approaches to promotion and advertising. Some of the tools of promotion that Haier uses are as follows: Newspapers Bill boards_ Electronic Signboard 30

Television advertisement Internet/interactive market

HAIER ONLINE:
The Haier Company has a homepage that can be found at http://www.Haier.com.pk. The homepage has many unique features such as: customer support and services, product line and their feature, and information about the company. It includes the mission statement and profile, achievements, current news, and many other interesting features.

SLOGAN

Inspired living
LOGO, BRAND MARK, BRAND SIGNATURE, TRADE MARK

SERVICE

Customers are of prime value to Haier so effective use of procedures is done to solicit customer feedback and to act on the information instantly. Quick responces are generated according to the customer needs and emergencies. For this purpose 17 service centers are situated throughout the country that provide after sales services to the customers.

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TOTAL QUALITY MANAGEMENT:


Haiers ISO 9001:9002 certificate is the proof of their total quality management.

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SUPPORT ACTIVITIES: GENERAL ADMINISTRATION Haier has effective planning system to attain overall goals and objectives of the organization. It has excellent relationships with diverse stakeholder groups. HUMAN RESOURCE MANAGEMENT resource department anticipates the future according to the

Human

organizations needs as Haier is a growing organization. Human resource management reviews how many persons are needed in each department and then hires the required and qualified people for the organization and also trains the existing employees for efficient work and high productivity. It insures that right person is doing the right job. It performs the following functions in the organization. Current assessment: Recruitment: Selection: Orientation: Training: On the job: Off the job: Performance management: Compensation and benefits: Motivation and incentives Career development: De recruitment:

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TECHNOLOGY DEVELOPMENT

Haier has effective research development activities for process and product initiatives.Technology is incorporated in all areas of value chain:
o o o o o o o o o o o o o o o o o o o o

Inbound Logistics Technologies Transportation Material handling Material storage Communications Testing Information systems Operations Technologies Process Materials Machine tools Material handling Packaging Maintenance Testing Building design & operation Information systems Outbound Logistics Technologies Transportation Material handling Packaging Communications Information systems 34

o o o o o o o

Marketing & Sales Technologies Media Audio/video Communications Information systems Service Technologies Testing Communications Information systems

PROCUREMENT

The raw material for each product is imported from china. The procurement is either done for the parts or whole products are imported. Separate warehouses are developed in order to optimize quality and speed.

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COMPETITIVE ANALYSIS
Haier Pakistan becomes the 2nd Largest Company but it is very far away to become the Market leader. The main Haier competitors are Dawlance, Samsung and waves. Haier has different competitors in different products. For example in Refrigerators and Microwaves the main competitor is Dawlance, in Waching machine and TV, LG is main competitor, and in Air conditioner Waves and Sabaro is the main competitors.

Market Share
45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
na l W av es O th er s la nc e LG ai e m su ng Sa r at io N H

Market Share

Direct Competitors Mitsubishi LG Dawlance Pel Siemens 36

ow

Substitute Competitors Royals Fans National Coolers National Stove BCG Matrix For Competitors:

Other Competitors PEL Pak Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan. It was established in 1956 in technical collaboration with M/s AEG of Germany. In October 1978, the company was bought by the Saigol Group of Companies

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Waves Cool Industries (Pvt) Ltd. established in 1973, is a leading manufacturer of Home Appliances,
including Deep Freezers, Refrigerators, Air conditioners, Vacuum cleaners, Food processors, Washing machines and other wide range of appliances. The company is fully committed to protecting the environment and has been awarded a substantial grant by the World Bank to phase out ODS (Ozone Depleting Substances) its production processes. This is an ongoing activity and is being given all the importance it deserves for a timely and successful competition.

COMPETITIVE ANALYSIS (CPM)


Critical Success Factors Product Quality Price Advertising Market Share Global Expansion Brand Recognition Production Capacity After Sales Services Availability Product Range Service Centers Dawlance Weigh t 0.11 0.11 0.08 0.06 0.08 0.08 0.06 0.14 0.11 0.08 0.09 1.00 Rating 3 3 4 3 1 3 3 3 4 4 3 Score 0.333 0.333 0.332 0.168 0.083 0.249 0.168 0.417 0.444 0.32 0.27 3.117 Rating 4 2 4 3 4 3 4 3 3 3 3 Score 0.444 0.22 0.332 0.168 0.332 0.249 0.224 0.417 0.333 0.24 0.27 3.229 Rating 3 4 3 4 2 4 3 4 4 4 4 Score 0.333 0.444 0.249 0.224 0.166 0.332 0.168 0.556 0.444 0.32 0.36 3.596 Haier LG

All companies are performing well because their scores are above average.

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THEME
(CO-ORDINATION OF THE THREE DEPARTMENTS IN ORDER TO IMPLEMENT PROPER MARKETING INFORMATION SYSTEM)

PLAN:

IMPLEMENTING PROPER MARKETING INFORMATION SYSTEM


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PROs Better Feedback Better control over distributor, retailer Better control over intermediaries Up to date sales information Better competitor information

CONs Costly implementation system High operating cost. New hiring required Time consuming process

Following are the specific activities for the specific departments for the implementation of the selected alternative: Marketing Department Conducting marketing research Information gathering of competitors activities Information gathering of all internal company operations Gathering information for consumer buying patterns Gathering feedback information

Finance Department: Arrangement of debt for implementation (If needed) Allocation of budget for new department Co-ordination with MIS department Managing financial activities

Human Resource Department: Hiring new employees for the MIS department. Right sizing and hiring skilled labor. Training and development of employees. Job analysis (Job description, Job specification). Co-Ordination with MIS department.

Management Information System: Managing information received from all departments Updating the information on regular basis Generating reports on demand Providing suggestions for improvements

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PROBLEMS AT HAIER: Improper distribution system. No publication of Haier Pakistan Financial reports Less availability of skilled labor 41

No proper feedback system Weak brand image No effective marketing activities

RECOMMENDATIONS Introduce Online buying system Establish customer Help line service Revise the mission statement Publish annual reports. So It helps to motivate and inform the stakeholders Hospitals Re-design existing marketing strategy Provide Additional incentives like Hajj Provide better after sales services Provide training to employees to enhance their skills Set smart goals about the working of organization Increase the B-2-B relation like making contacts with Banks, Hotels and

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APPENDIX

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APPENDIX 1:
Market Share
45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
na l W av es O th er s la nc e LG ai e m su ng Sa N r at io H

Market Share

Financial Results (Rs. in Million) Gross Sales Gross Profit Profit Before Tax Profit After Tax

ow

2006 11,042 2,048 517 442

2005 8,075 1,489 381 285

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INCOME STATEMENT & BALANCE SHEET


Year HK$000 Financials Revenue Net Income Gross Profit Operating Expenses Current Liabilities Current Assets Total Liabilities Assets Equity 2005 (417,837) 648,381 1,049,363 2004 + + + + 148,628 (381.12%) 616,499 450,853 5.17% 132.75% 4.82% 1.66% 19.12% 13.78% 2.11% % Change +/-

4,940,474 5,893,839 (16.17%)

1,574,323 1,501,918 1,820,845 1,791,028 1,794,657 1,506,512 2,498,768 2,196,067 704,111 689,555

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APPENDIX 2:
Nation Wide Dealers

Electro Palace Abid Market Lahore 042-6367116 Electro Palace Abid Market Lahore 042-6367116 Awais Electronics Abid Market Lahore 042-6362029 Komal Centre Abid Market Lahore 042-6312079- 042-6311584 Delite House Abid Market Lahore 042-7562740 Electronics Centre Abid Market Lahore 042-6316425

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Star Electronics Abid Market Lahore 042-6372610 Madina Electronics Abid Market Lahore 111-100-122, 7356740 Arshad Electronics Abid Market Lahore 111-721-721 Merigold Centre Abid Market Lahore 042-6361441 Fridge Centre Abid Market Lahore 042-7212575 Lahore Electronics Abid Market Lahore 042-7359015 Markaz Al Rehman Abid Market Lahore 042-7211482 White House Abid Market Lahore 042-6308089 Selectronics Abid Market Lahore 042-6360771

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DISPLAY CENTERS

Lahore Patyala Ground Ph: 042-7354075 Karachi 1) Saddar Ph: 021-7751867 2) Gulshan-e-Iqbal. Ph: 021-4818713 Quetta M.A Jinnah Road Ph: 081-836947

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NATION WIDE SALES OFFICES

Lahore (Head Office) 11F-1(off Jail Road), Main Gulberg Ph : 5879686-89 Fax : 5879308 Karachi 417, 4th Floor Madina City Mall, Abdullah, Haroon Road, Saddar Ph : 5653650 Rawalpindi 60-First Floor Walayat Plaza Muree Road Ph : 4841023

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