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developing in terms of industrialisation. With this rise one needs to keep in mind the sources of energy that form the basic necessity for these industries to run on. The exponential increase in the consumption of non renewable resources of energy over the years has certainly opened the eyes of few corporate giants. The article – GREEN AGENDA – focuses on how some big wigs in India are changing their ways to attain sustainability in the long run without, of course sacrificing on growth, profits or shareholder value. ITC – Social and Farm Forestry Programme, Green luxury Chain of Hotels Pepsico – Water Stewardship Programme Vodafone – Hybrid Technology to reduce diesel consumption Hindustan Unilever – Ploughshare Technology in soap manufacturing process Mahindra & Mahindra – Replacing wood with eco-friendly options for packaging. Another point mentioned in the case is about the the suplly chain pressure that is being felt by Indian biggies wherein companies like Coca Cola and Nokia require their suppliers to conform to environment friendly standards. Donning the Green hat also boosts the company’s credibility as well as its brand value. Here are a few other examples of companies from India that have started to explore on a sustainable development model by offering products and services that either use a Greener process in production or offer a Green Service : LG India LG Electronics recently introduced LG LED E60 and E90 series monitors in the Indian market. The LED E60 and E90 series monitors are packed with the eco-friendly features such as 40 per cent less energy consumption than the traditional LCD monitors. Also, the use of hazardous materials such as halogen or mercury is kept to minimal in this range. Globally, LG launched a range of eco-friendly products 'Eco-Chic' such as the platinum coated twodoor refrigerator and washing machine with steam technology.
Haier Haier India launched the green initiative with its 'Eco-Life' series, as a part of its global rebranding exercise. This is aimed at designing smart products which not only meet customer needs, but also adhere to environmental norms.
a wide range of LED & LCD TVs and the Spa range of water heaters. Johnson and Johnson Khadra spent three and a half years in Ireland building a 2. This brand uses fly ash (a hazardous industrial waste) to help conserve natural resources.00 a year simply by reducing the overlap on the perforated flap at the top of the Splenda box by approximately 2″. Claiming to be India's first eco-friendly adhesive. It is also known for launching models free of PVC. boasts of being an all-in-one adhesive. The Finnish mobile company scored won this award mainly because of its back take-back program in India. a leading brand of adhesive in India. has introduced environment friendly synthetic resin adhesive.” “The woodchips are a carbon-neutral fossil fuel substitute. It has also won the Greenpeace Award. 'Concrete+'. split and windows air conditioners.1-megawatt biomass boiler that uses wood chips – that are the by-products (such as branches) from logging in sustainable forests around Cork.The company's eco-friendly offerings include refrigerators. “So the facility uses half the natural gas it used to. thus making it an eco-friendly product. it has launched a Nokia Bicycle Charger Kit (DC-14) in India. ACC Ltd India-based cement manufacturer ACC has recently launched its eco-friendly brand. and carbon emissions are reduced. Recently they saved J&J over $700. Now. Fevicol AC Duct King Eco Fresh. . Fevicol Fevicol. semi and fully automatic washing machines. also known as “BioCork. brominated flame retardants and antimony trioxide.” The boiler reduces the manufacturing facility’s carbon dioxide (CO2) emissions by 22 percent. Nokia Nokia has always takes steps to develop eco-friendly initiatives. The bicycle charger kit works at walking speed (6 km/h) and when the speed reaches 50 km/h it stops charging.” says Khadra. Ireland – to fuel operations at Centocor Biologics (Ireland).
by offering refillable packaging and reusable containers. ONGC Energy-efficient. Government of India. peripherals etc).e. IndusInd Bank Green banking has been catching up as among the top Indian green initiatives ever since IndusInd opened the country’s first solar-powered ATM and pioneered an eco-savvy change in the Indian banking sector. we have placed boxes in all our offices and select Company-owned branded retail stores.They’ve even gone so far as to try removing the secondary paper packaging altogether as evidenced by the new Tylenol bottles designed specifically for Costco. IDEA Cellular One of the best Indian companies. The company had organized Green Pledge campaigns at Indian cities where thousands came forward and pledged to save paper and trees. IDEA has also set up bus shelters with potted plants and tendril climbers to convey the green message. ONGC’s Mokshada Green Cremation initiative will save 60 to 70% of wood and a fourth of the burning time per cremation. batteries etc. TATA tele services we are indirectly responsible for generating some quantities of e-waste. green crematoriums that will soon replace the traditional wooden pyre across the country. Save Paper’ campaign. IDEA. chargers. On brands like Band-aid they are considering returning to their roots. I’m especially keen on this idea as I still use my grandmother’s old container seen above. . The bank is planning for more such initiatives in addressing the challenges of climate change. where mobile phone users desirous of disposing e-waste in a responsible manner can drop old mobile phones. to responsibly dispose e-waste. paints India green with its national ‘Use Mobile. both authorized by the Ministry of Environment and Forests. both on account of building business (i. we have tied up with Attero Recycling and TES-AMM. increase in the number of cell phone users) as well as conducting business operations (computers.