William Linto

Relevant Experience
Butin Integrated Communications April 2014 – June 2014
Independent Contractor — Social Media and Analytics Atlanta, GA
• Created and curated content for food and consumer brand pages on Facebook, Twitter,
Instagram and Pinterest
• Managed four Facebook communities, ranging from 15,000 to more than 100,000 fans
• Utilized social listening tools to compile monthly and quarterly insight reports
Edelman June 2013 – Dec 2013
Digital and Grassroots Intern Washington, D.C.
• Led implementation of client email campaign and CRM database management
• Analyzed and reported results of digital grassroots and employee engagement campaigns for
multiple clients, including Fortune 500 companies to trade organizations
• Wrote, coded and delivered action-oriented emails to more than 50,000 advocates
• Developed training materials and led training sessions for junior and mid-level staf
• Monitored social media with HootSuite and Radian6 and reported on digital ad campaigns
TV Land (Viacom Media Networks) Dec 2012 – June 2013
Freelance Content Creator New York, New York
• Wrote tweets for Hot in Cleveland’s cast members, guest stars and ofcial account
• Evaluated and improved digital strategies to drive tune-in and engage online community
Digital Production Intern May 2012 – Aug 2012
• Assembled digital promotion plan for AFI Life Achievement Award Show, contributing to
double-digit increases in website trafc and more than 139,000 Facebook impressions
• Crafted a SEO linking guide to optimize web content and press releases for search engines
• Managed video assets in Alias database and written content on social platforms and website
• Researched Pinterest platform and created guide for future use of TV Land’s boards
UGA Ofce of Sustainability Jan 2012 – March 2013
Communications and Outreach Intern Athens, GA
• Improved external communication with news releases and weekly email updates
• Developed strategic PR plan to increase awareness of the Ofce at UGA and in Athens
• Used Expression Engine and Wordpress (CMS) to update and maintain website
• Helped develop a new website, focusing specifcally on appearance and navigation
Campus and Community Involvement
• Public Relations Student Society of America (PRSSA), Vice President, 2012-2013;
Member 2009-2013
• P-APR certifed (entry-level public relations accreditation program), Fall 2012
• Washington D.C. Agency Tour, Spring 2012
• PRSSA Mentoring Committee, Member and Mentor to 5 underclassmen, 2011-2013
• National Gold Key Award Recipient, 2013
• PRSSA Member of the Year, 2012-2013
• Presidential Scholar, Fall Semester 2011; Dean’s List, Fall and Spring Semester 2009-2013
• Creative Consultants’ Junior Account Executive of the Year, 2010–2011
• HTML, social media, SEO, email marketing, website management, strategic planning,
research and analytics, graphic design, writing and editing
• Profcient with Apple and Microsoft platforms and productivity programs, including Excel
• Experienced in Adobe CS (Photoshop, InDesign, Illustrator and Dreamweaver), Salesforce,
Radian6, HootSuite, ExactTarget and MailChimp
Te University of Georgia, Grady College of Journalism Aug 2009 – May 2013
A.B.J. Public Relations, summa cum laude Athens, GA
New Media Interdisciplinary Certifcate; Minors Anthropology and Communication Studies

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