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Chapter-1 introduction Chapter-2 objective of study Chapter-3 – overview and background and history of coca-cola Chapter-4 industrial profile
Chapter-5- products profile Chapter-6 Details of organizational structure of company Chapter-7 Human resources managements Chapter-8 jobs analysis and designs Chapter-9Recruitment and selections Chapter-10 Training process Chapter-11 Employees relationship Chapter-12 SWOT analysis Chapter- 13Research d methodology Chapter – 14management of Coca-Cola in Nepal Chapter-15marketing department Conclusions -16conclusion sand suggestions Chapter -17 questions
Project report is an integral part of management course. Project report refers to knowledge and skills acquired by a student by participation in activities performed. The ability to develops solutions of practical knowledge through the apply the theoretical knowledge in a research of the company which is acquired by management students in the course of their project report. The emphasis in the project report is providing the study of the coca –cola industries in Nepal and the soft drink uses in Nepal..This assigned project report give a chance to try and apply the academic knowledge which I had already study in a class and gain insight into corporate culture. This helps in developing the decision making, making abilities and emphasizes on active participation by the student.
Meaning of project report The world ‘’project report” has great specifications in the field of management before stating and work we must an idea about its basic .The meaning of the “project” is as follows P “=the world p signify the phenomenon’s of planning, which deals symbolizations and proper arrangements of senses and suggestions on respectively in accordance with need. R” = it stand for associated with world resources with which guide to promote planning O = it stand for associated with world resource with which guide to promote planning J = this letter stands for joint efforts .project work which is undertaking should be completed a combined efforts. E”= this stand for engineering worker is to be employing technical process. C” = This stand s for phenomenon of constriction o which is more essentially form of work T’’ = this stands for techniques unless technique for work is not known We general come to conclusions that great project report is systematic conclusions about discussed proposed particular subject which include complete information about required to machine tools; appliances need the various operations required to be done is well sequences.
Acknowledgements The research report will be incomplete without the acknowledgement giving our sincere gratitude to all persons who have helped in the preparation of this research. encouragement and warm response and fro filling every gap with valuable idea that has made this project report. We are sincerely thanks to MRs under whose guidance we have successfully completed this project . We would also like to thank all the staff and members of the company who provide us all the relevant information and their kind’s support on the basis of which this report has been prepared. We would like to express our heartiest gratitude to coca –cola company for given us can opportunity or permissions to work their organizations. Lastly we would like to pay our special regards thanks to my internal guide for their encouragement and fully support of this report work .we also sincere thanks to MRS Govinda seti the Director of BBA/BLAS programme of white house graduated school of management who give us change or give permissions to done project report and also encouragement to do project work and we would also thanks to MISS Bhavan nand who guide and give the technique how to prepare the project whose idea helps to us a prepare the successfully project report. .we think him for his constant.
relative valuations and a fundamental price to earning valuations that revealed the coca-cola company to be overvalued.it may provide an opportunity to the coca-cola to frame a good future plan to satisfy maximum needs taste preferences of the retailers and establishing it ‘s guiding role in the market of rural area in making particular planning in coca-cola . This report introduces a brief study of present situations of coca-cola in Nepal and market positions in Nepal. . The study emphasizes in how the coca-cola divers the present political conditions of the Nepal what are the major’s problems to coca –cola In Nepal to improve the market or became a market leader.A challenge that the coca-cola company is facing as the struggle with their global competitors in the fact that their HR practices are greater and less than others. opportunities the exist for the company in the future is expanding market share in the beverage segments .Executive’s summary The recommendations of coca-cola company is based on performing various valuations models which include HR practices . The projects works introduce the sales promotions of rural area of Nepal. selection and training of the employee. The study also describes the Human resources department polices.economic profit analysis .They have standing being the leader and investors know that the coca –cola company has an extraordinary reputation for maximizing shareholder value. This study report will provide an opportunities to know what are major problems in Nepal to increasing sales . procedure. The coca-c cola company is the within the beverage industry .
Coca-cola Introduction ‘’coke would rather be long term wiser. than being term smarter” Coca-cola enterprises Types: public .
A Chief Executive officer: John Brock Chief financial officer: William w.The coca-cola company and its network of bottlers comprise the most soptishsticated and pervasive the production and distribution system in the world. Bottlers Nepal limited is the only bottler of coca-cola products in Nepal and has two bottling plants namely Kathmandu (Bottles Nepal _BNL) and Bharatpur (Bottlers Nepal terai limited) . Coca-cola first introduced in Nepal in 1973 with local production of coca-cola beginning in 1979 by Bottlers Nepal limited.Today only way of success in your continuous efforts towards the growing market needs in satisfying them. U. Marketing and advertising communications are focused to suit to local sentiments –social.495 million Employee: 73000 (Approx) Coca –cola founded in 1886.Douglas Industry: Beverage Revenue: $19. Today to succeed for any organizations has to target its customers’ needs to create a culture in the organization market conscious and responsive to according to the customer needs.800million Operating income: $1. religious. . Although coca –cola was the first created in United States .it is one of the multinational company.it quickly became popular . The company beverage products comprise of bottled and crammed soft drink as well as concentrates styles syrups and not ready to drink powder products .S. It is the most important for the all the companies to make their policies and plan according to the customer needs and government policies and changing the environment.coca cola operations in over 200 countries around the world. Modern age is full of competition . Georgia. the coca-cola company is the world leading manufacture marketer and distributor’s beverage company . Bottlers Nepal Ltd situated at the Balaju industrial area is also one of the host companies of coca-cola from Nepal establishing in 1979 under company act 1964.The company corporate headquarters are in ALTANTA .Today the company produce more than 300 brands and the 70% of income comes outside the us.Founded: 1926 Head quarter: Atlanta. The present movement of the business environment is change the all the political boundaries has change and many new companies have come in growing market so the marketer jobs is know what the markets speaks the every changing the customer’s needs and produce the products according to the customers’ needs.
what is the relations of employee and the board of director Scope of study By this study company can know its growth. This study helps the company to know their actual positions in Nepal The study ensures the availability of the products in the market The study also helps in the evaluations one of the market developers The company know the basic problems and to remove Need of study We are students of BBA which is associated of professional course not academic course. Find out ways to increase sales new launches to different channels. To collect the different data and analyzing their problems TO study their Human resources department how the company selects the employee.it gives a chance to students to present their practical knowledge in the real situations of . we are a professional students so not only learn but the methods. To study the receipting of the brand among retailers The objective of these projects reports is to advertise the various products of the company. effective management and improve communication and others skills .Objective of study -The study in brief description of HR policies of company To ensure that process are within policies and procedure of the company To have a broad view of the company HR policies To study the work process To study the training and developments of company policies The study helps to know the distribution and marketing strategy of the company To find out the available the market opportunities of the company To enhance the market share of the company To enhance the study of the present situations of the company. procedure apply in a practical area in the knowledge which helps to take decision making.
decision making. The project helps to improve the motivation. john styth pembererton first introduce the refreshing taste of coca-cola in Atlanta Georgia The name and the product means so many things to hundreds of millions of consumers around the globe. The world has changed in ways since pharmacist. quenching the thirsts of consumes in more than 200 countries in every climate . return to India in 1993 after a grape of 10 years giving new thumbs up to Nepal soft drink market. leadership skills and in future became good mangers so we need to do the project report. Consumptions of soft drink have increased tremendsdosuly in Nepal . May – pemberton concocted caramel –colored syrup in a three legged .Every age of group like it now it becomes a household necessary item. That a long way comes after such a modest beginning …. All of those individual experience combined have created a worldwide phenomenon a truly global brand. History of coca-cola and overview or Background Every person who drinks a coca-cola enjoys moment of refreshment and shares and experience that millions of others have savored. The coca-cola company nursing the global community with the world largest selling soft drinks since 1886. Coca-cola products are served more than 705 million times every day.company whether you apply those approach which the principle and theory of management we study in the class .
on June 29.an urgent cablegram arrived from general Dwight Eisenhower’s Allied Headquarters in north Africa requesting 10 coca –cola bottling plants to serve American servicemen overseas.He said that costs and location did not mater he supplied 5 million bottles to the service. During the woodruff reamer woodruff made a promise to the armed forces of the united sates to supply to every serviceperson .suggested the name and panned . 1950-Adversting on the television began.producing a drink that was proclaimed ‘’ delicious and refreshing ‘’ Dr. Robert woodruff who would be president for six decades. Whether by design or accident. making coca cola an institution the world over . 1927-The first coca-cola radio advertisement. Woodruff leadership took to unrivaled height of commercial success.He first ‘’ distributed ‘’ the new product by carrying coca-cola in a jug the street to Jacobs pharmacy . 1943.sales of bottled coca-cola surpassed fountain for the first time.Robinson . Pemberton was forced to sell because he was in state of poor health and was in debt. pemberton partner and bookkeeper . 1917.frank M.Sprite was introduced 1971.Candler had acquired complete ownership of the coca-cola business for $2300.1886 – brass kettle in his backyard . Currently coca-cola is advertised on the five hundred channels around the world 1961.in the unique flowing script that is famous worldwide today.3 Million “coke cola “was registered in the U.The songs ‘’ I‘d like to buy the world a coke “was released. 1928.consumer could enjoy a glass of coca-cola at the soda fountain. 1923. shipped in bright red wooed kegs. 1886-sale of coca –cola averaged nine drinks per day . 1893.in January of coca-cola to every state and territory. 1925-6 million cokes sold per day. candlers merchanding flair helped expand consumption of coca-cola state and territory.fro five events cents . carbonated water was teamed with new syrup .Atlanta entrepreneur As a G.The coca –Cola Company was sold a group of investors for $25 million. Within four years.S patent office 1919.The coca-cola company was sold after prohibition Era to Ernest woodruff for 25 million dollars . 1891. Red has been a distinctive color associated with the no 1 soft drink brand ever since. .He gave coca –cola to his son.That first year DR Pemberton sold 25 gallons of syrup.
most of the callers were shocked and /or outraged many said that they very considering switching to Pepsi.for more than 65 years. Do nothing or “buy the world a new coke ‘they decided to develop the new formula. 1985.within a week of the change one thousand calls a day were following the companies eight hundred number .The two bottle was introduce and during that same year the company also introduced plastic bottles 1982. which were all answered and each person got a capon for the new coke . The market share fell from a high of 15 percent to a low of 1. The change to the world best selling soft drink was heard by 81 percent of the united states population within twenty –four hours of the announcement . 1985 at the divan Beaumont Theater at the Lincoln centre. Each percentage point lost or gain meant 200 million dollars.the company also fielded over forty thousand letters. eight –seven days after the new coke was introducing the old coke was brought in addition to the new one.The summer Olympics will held In Atlanta.1978. This was greatly due to dropping market share and consumer protest. Within six weeks the eight hundred number was being jammed by six thousand calls a day . Some two hundred TV and newspaper reporters attended this very glitzy announcement.s to declare the victory. The change was announced April 23.many American consumers of coca – cola asked if they would have the final says .The coca –Cola Company made what has been known as one of the biggest marketing blunder . 1985. Roger Enrich the president and CEO of Pepsi –cola wrote a letter to every major newspaper in the U.4 percent. This was said to be a classic market retread.July 10. They put forth 4 million dollars of research to come up with the new formula smoother . .Diet coke was introduced injury. Georgia the home of coca-cola .when Pepsi heard that the coca-cola company changing its secret formula they said that it was a decision that Pepsi taste better.They stumbled onto a new formula in efforts to products diet coke.5 percent I four years. coke –cola a sponsor of the Olympics. Coca –cola management had decide.The factor that influenced the change was the coke market share fell 2. This was the flavor change since existence of the coca-cola company. 1993-coca cola exceeds 10 billion cases sold worldwide 1996.
Soft drink market in Nepal With the development of world and human being taste. Nepal is one of the common market in the world. .AS par the market of soft drink is concerned it is facing throat completion from the large numbers of soft drink available in the market now in the Nepal the coca –cola products are large selling products in soft drink in Nepal and every age of the people drink or uses the coca –cola products youth or man and women. Soft drink is a popular common product in which is generally purchase by consumers for quenching their thirst in summer and also to have cooling refreshment . need and the attitude of human being also changes. children it is necessary of household products for Nepalese’s people in the festival like others programs the demand of the coca-cola is increasing in the years.
body. and sprit To make a different in our product To do everything differs Our product is each hand Being a global leader in market Bottlers as an opportunity to make reasonable to grow profits and value added.Missions of coca-cola To refresh the world in mind . Nepal society in form contributions to economic and social developments .
The company is always looking to innovate and come up wit. fruit juices and bottled mineral water. either complete new .- Consumer as a superior beverage experience and consumer as an opportunity to make reasonable to grow profits and value added Create consumer products services products services and communications customer service and bottling systems Strategy process and tools in order to create competitive and deliver superior value to Vision of coca-cola Profit: maximize the return of shareholders People: Establishing a great place to work where people are inspired to the best can do Portfolio: Bringing to the world a portfolio of beverage brands that anticipated and safely people’s desire and need Partners: nurturing a winning network of partners and building a mutual loyalty Planet: Being a responsible global citizen that market a difference Provide exceptional strategies leadership in coca-cola in Nepal systems resulting in consumer an d customer preferences and loyalty through coca-cola commitments to them in highly profitable coca –colas branded beverage systems Different brands of company The coca-cola company offers a wide range of products to the customers including.
3) Fanta: Fanta orange it is orange flavor and preferred by children and woman. particularly teens. Coca-Cola was introduced in 1886. which goes hand in hand with its bright color. John S. Fanta Apple and Fanta Grapefruit in 100% natural flavors. Georgia. Fanta: Available in Europe since the 1940s. Available in Europe since the 1940s. fondly associate Fanta with happiness and special times with friends and family. Today. The Coca-Cola Company began franchised bottling operations in the United States. Coca-Cola is the most popular and biggest-selling soft drink in history. you can find Coca-Cola in virtually every part of the world. Consumers around the world. Fanta was introduced in the United States in 1960.it is hard in comparison to coke .products or new ways to bottle or pack the exiting drinks. registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. markets will see Fanta Regular Orange. playful personality. Coca-Cola might owe its origins to the United States. Created in Atlanta. Fanta was introduced in the United States in 1960. the U. This positive imagery is driven by the brand's fun. Fanta Zero Orange. particularly teens. playful personality. Beginning in 2009.it is preferred by all section of consumers. 4)Maze: Maze mango in maze cold drink the gas only based on juice . In 1899.it is generally preferred by all section of Consumer. by Dr. patented in 1887. Consumers around the world. bold fruit taste and tingly carbonation. Pemberton. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. This positive imagery is driven by the brand's fun. as well as the best-known product in the world. but its popularity has made it truly universal.it is non accreted soft drink . The Coca-Cola company had wide range of products out of which the following are marketed in Nepal There are eight brands of coca-cola in Nepal 1) Coke: coke is considered to be a cold drink .S. 2) Thump –Up: Thump up is also considered to be a cold drink . This is case cow brands for the company in terms of sales revenue. bold fruit taste and tingly carbonation. fondly associate Fanta with happiness and special times with friends and family. which goes hand in hand with its bright color.
straightforward attitude that sets it apart from other soft drinks. But Sprite also has an honest. Sprite is sold in more than 190 countries and ranks as the No. Sprite is the world's leading lemon-lime flavored soft drink. Drink Type: Soft Drink 6)Kinsley water: kindly water is afresh and mineral water and market competitor . Sprite encourages you to be true to who you are and to obey your thirst. 4 soft drink worldwide. with a strong appeal to young people. Introduced in 1961. clean taste that really quenches your thirst. Millions of people enjoy Sprite because of its crisp. Lemon and Lemon Lime.5 )Sprite: sprite is a good product at coca-cola and concavity at lemon flavor. Citrus. Available in the following flavors: Bitter Lemon Citrus Grapefruit.
Name Launched Discontinued Notes Picture Coca-Cola 1886 The original version of Coca-Cola. Caffeine-Free Coca-Cola 1983 .
Coca-Cola Cherry 1985 Was available in Canada starting in 1996. Spain. Netherlands. Taiwan. Germany. Norway. Germany. Austria. Called "Cherry Coca-Cola (Cherry Coke)" in North America until 2006. Netherlands. Mongolia. Singapore. New Zealand (600ml only) Malaysia. and the United States. Brazil. Australia. Luxembourg. Denmark. Iceland. Canada. Hong Kong. Hong Kong. Tunisia. Sweden (Imported) and Russia. Finland. Federation of Bosnia and Herzegovina. Singapore.S. Zero-calorie variant (Coca-Cola Cherry Zero) also currently available. It was reintroduced in June 2007 by popular demand 2007 Was only available in Japan. and the United States. China. Coca-Cola with Lemon 2001 2005 Coca-Cola Vanilla 2002 2005 2007 Coca-Cola C2 2003 Coca-Cola with Lime 2005 Available in Belgium. China. New Coke/"CocaCola II" 1985 2002 Still available in Yap and American Samoa Still available in: American Samoa. Malaysia. Macau. Canada. availability. France. Reunion. Was called "Vanilla Coca-Cola (Vanilla Coke)" during initial U. Belgium. . United Kingdom. Switzerland. Korea. United States. and West BankGaza Still available in: Austria.
Available in Australia and the United States.Coca-Cola Raspberry June 2005 End of 2005 Was only available in New Zealand. Bulgaria and Lithuania Only available in Federation of Bosnia and Herzegovina. Brand of Ambassador Thymus = Akshay kumar Coca-cola = Aamir khan . France. Spain. Coca-Cola Orange 2007 Only available in the United Kingdom and Gibraltar Coca-Cola Classic 2008 Introduced in bottle form after Coke Classic in cans was made. Beginning of Canada. Germany. Coca-Cola Citra Coca-Cola Light Sango 2006 2006 Only available in France and Belgium. Mexico and Brazil Middle of 2007 Was replaced by Vanilla Coke in June 2007 Coca-Cola M5 Coca-Cola Black Cherry Vanilla Coca-Cola Blāk 2005 2006 2006 Only available in the United States. Slovak Republic. Italy. Czech Republic. 2008 Federation of Bosnia and Herzegovina. Coca-Cola Zero 2005 Only available in Federation of Bosnia and Herzegovina. New Zealand and Japan.
staff welfare . clear hai Limca – fresh ho jao Fanta. cultural and political differences need to be taken in to account.Sprite= shahrukh khan Fanta= Genelia souza Limca= Rija sen Brand tagline Thumsup – Taste the thunder Coca-cola – open happiness Sprite – seedhi baat no backsaws. HR department not make decisions related of its own department they also conduct in company decision.moreover development of this department is the first step the ground on which the future of the company depends . .go bite Mazza – Bina guthli wala aam HR –coca-cola Human resource management is an essential part for any organization .Human Resources management at coca-cola company has many advantage . Who create the company .similarly the bottlers Nepal coca-cola company have their own policies and strategies by which they control all the functions of the department .medical polices.performance appraisal . These all practices are conducted by own polices and strategies. compensations.recuriment .it is the global company and it is impossible to created certain policies or procedure applicable in all division of the company.its essential for every single business unit and especially for such international company as coca-cola . career. development.it is people not technology.employee relationship .and selection . succession and planning) based on the united sates procedures. Every organization has its own policies and strategies by which they control the functions of their department . Therefore the focus of this people will be and four task and duties of Human resources management (performance.training and development .coca-cola HR department is also conducting all the practices of Human resources management like jobs analyzing.
HR department of coca-cola used this information for their recruiting. human behavior. Coca-cola company HR departments check it own job description and jobs analysis which they gets the information about employee work activities. job context and also others information related to this conducted. Components of jobs analysis .job position Job description Job worth Skills.Jobs analysis and designing s Job analysis is the procedure for determining the duties and skill requirements of a job and the kind of persons who should be hiring for it. Attitude Jobs position . knowledge. performance appraisal. selection and training and employees relationship.
newpaper.Jobs Description Jobs worth Role and responsibility Education and Experience Recruitment process The recruitment is proces well established first of all the coca-cola company give adds.Teh company receive an application form from candiates with the reqquirment documents and cv .company website its extra. The company fullfill the vacany of the employee in the two process 1)interanl pocess 2)External process Source of Recruitmet .
Group discussion . . create a talent pool of candiateds to enable the selection of best candidates for the organization Selection process of employee .increase the pool of job candiates at minimun cost Help reduce the probabilty that job applicant once recruited and selected will leave the organization only after a short period of time .interview .Transfer Promotion Demotion Retired employee Upgradign External .press advertisement Employee Exchange Recrutimetn at factory Labour contractor Educational instiute Purpose and importance of Recruitment .Attract and encourage more and more candidates to apply in the organization .Internal .
In the Bottlers nepal coca-cola company provide their employee training in the time to time and also provide the new employee .regualtiona and work procedure of the company and helps to work done proeprly and the company run very properl. The company provide extra training who is the new for the company or newly employee fro the company because the trainign helps to know the rules .Trainign process Trainign process is essentail part of every of organization without the trainign employe can not to know the procedure the work . The company provide specail training for the new employee and give the lecture and .rules and regualtion of firm.sometime where new technology is introduce it is so very important that frim provide the training to the employee its is the responsibility of the frim to provide the training to the company.
Role of trainng process .challange and changes .Team spirti .Business environement .if the new technolgoy introudced first of all the bottlers nepal give the techonlogy training and then we allow to start their jobs.Development of skills .cliamte .learnign and implementations Business excellance Importance of tranign porcess . We visit the coca-coal and found the key of success of the company in nepal they know the nepalese huamadn culture and interact in the environement so the here the company special traingn to all the employee in the company and interact with employee and if the new employee come then allow them work frist under works them to old employee which gets beneftis that they learn some knowledge to tehm and their pefroamance and extra ordianary effort increasing and they work fast and very quickly so the bottles nepal traning process policy is very good othes companyt then nepal.organizational culture .productivity .some idea that helps to know the better the company rules and regualtion and company run porperly and able to achieve the company own their goals.optimum utilizatioin Development of Human resources .
if the employee not satisfied the company policies and nto given tehir rights them to will leave the company which can trun into a big loss. The reason is that if the employee of the company are satisfed then they will work hard for development of company otherwise if the employee are not satisfied then they will not work hard and the company will not succes to adopted their goals.The satisfaction of the employee Makes the company successful.Employee relationship Employee are the must important assets of every company .so employee relationship is very imporatant for every company . .
The cocacola image is displayed on T-shirts. This extremely recognized branding is on of coca cola greatest strengths. Coca cola side has effects on the teeth which is an issue for health care it also has got sugar by which continuous drinking of coca cola may cause health problems. Strong adverting networks Heavy investment in both infrastructure and sales promotion Modified and attractive packaging Improved quality control Latest technology Large domestic market Weakness Weaknesses for any business need to be minimized monitored in order effectively achieve productivity and efficiency. Additionally coca-cola bottling system is one of their greatest strengths Beverage is a well established industry so it is has good reputations in the market. . hats and collectible memorabilia. DEOT consists of examining the current activities of the organization it strength and weakness and then using this external research data to set the opportunities and threats exists.SWOT analysis SWOT stands for strength weakness opportunities threats and SWOT analysis is a technique much used in much general management as well as marketing scenarios. - Strength Strengths coca cola has been a complex part of world culture for a very long time. Although domestic business as well as much international market is thriving. The product image is loaded with over romanticizing and this is an image many people have taken deeply to heart.
Even thought coca – cola and Pepsi control nearly 40% of the entire beverage market the changing health consciousness of the market could have serious affect. coffee. juices .Pricing strategy Distribution of networks Opportunities Brand recognition is the significant factor affecting coke s competitive position. The soft drink industry is very strong but consumers are not necessarily married to it possible substitutes that continuously put pressure on both peps and coke include tea. Changing of consumer preference Product profile of coca-cola Government’s policies . Coca –cola brand name is know well throughout 94% of the world today. Wide market Good rural market Direct distribution Launch others products Higher income from people Threats Export potentials Threats currently the threat of new viable competitors in the carbonated soft drink industry is not substantial.milk and hot chocolate. The threat of substitutes however is a very real threat.
Sales promotion technique 1) Good Adverting 2) Quality of product 3) Attractive packaging 4) Discount in winter session . Adverting plays an important role in the success of coca-cola products since its first newspaper ad . Advertising Advertising is a non promotion of goods and services by sponsor who can identify and who has paid for his communication. Their purpose of advertisement is to sell something good or service idea person or place either now or later this goal reached by setting specific that can be expressed individual add Those are incorporated into an advertising recall again from buying decision process that buyers go through a series of stages from unawareness to target customers to the next stage in hierarchy say from awareness to interest. Today consumers have different measurement to buy. Adverting is a key of implementing a strategy over one hundred year old to trigger desire as offer and in many ways as possible. in 1886 the red coca –cola delicious “”Refreshing Exhilarating “’ invigorating”. The marketing role plays a very important role in achieving the objective of a company . The major market of soft drink is under grab of local distribution which provide the innocent consumers all the sort of connections.Marketing department Marketing is getting right goods and services at right time and right place to right people at right price with right communication.The comprehensive marketing activity at Bottlers Nepal coca-cola company is control by pranaya sthapti.
Selecting target market Once the situations are complete and the marketing objective determined attention turns to the target market. The soft drink is very large and the business cannot be all things to all propel so it must choose which market segments have the greatest potential. Mass marketing Concentrated marketing Differentiated marketing The most apparent method used by coca –cola is with no doubt the differentiated marketing method as coke satisfies a range of different markets. The target market for coca –cola is very at it satisfy the need for many different consumers . The main attributes in the internal environment include efficiency in the production process through management skills and effective communication channels. There are following broad ways which cocas –cola can segment it s market.it has vital that coca –cola carefully monitor both internal and external aspects regarding its business as both internal and external environment and their respective influences will be decisive traits in relation to coke success and survival in the soft drink industry.ranging from healthy diet consciousness through diet coke to the average human through its best selling drink regular coke.Market analysis The market analysis investigation both the internal and external business environment .change in the external environment will create opportunities or threats in the market place of coca-cola must be aware of. . The internal business environment and its influences is that which is to some extent within the business control. The target market is group of customers on whom the business focuses attention. THE external business environment and its influences are usually powerful forces that can affect a whole industry and in fact a whole economy .
The department account is lead by account manager and under him assistance manager works. Total number of employee= Company culture Special training is given to employee new employee also are placed with old ones learn work and the value prevalent in the company Two cups tea is free for the employee in the Bottlers Nepal coca-cola company This factors keeps the employee motivated as they are taken care well this fact is clear by physical actions took by the company .Every department is lead by department manager . Quality control department is lead by quality control manager under him working the chemist who is responsible is to give the quality product to the customers. Sales and marketing department is playing the important role in the growing market.Management of Coca-Cola in Kathmandu Following are the information about the management The factory is control by the under him eight departmentalization is working . This marketing department is lead by marketing manager and sales man woks under the sales manager. The distribution of coca-cola around the later regular is the responsibility of distributors department which is lead by the distribution manager and assistant distribution manager work under him full their duties and responsibility.
First time to make a project report and not experience Findings I have found that a retailer given more preference to the coca-cola products like thumbs up and sprite and Fanta.AS associated with every project time and money were the major limitations with the projects .Information collection within short time .Suggestions The company should measure retailers satisfactions regularly Company should try to maintain manpower Try to decrease the price of commodity in competitors of Pepsi Company should give new dealership on small towns Company should make a strategies plan to fight local cold drinks brands Company should search new area for increasing sales In winter seasons season company gives more discount to retailers so they sell more products Sales people and deliver persons should properly monitors the market whether stocks are available and are properly utilized in the market or not The company employee should direct contact with the people so that they may aware with real situations of the market and consumers attitude towards the producer for this can arrange aware in different locations Limitations .Every inexperience bound to mistake at some point it is genuine .Considering the fact that nothing is perfect in the world . .Limited knowledge of the research in the field of research may lead to interpretation errors .Busy schedules of the staff of coca –cola makes difficult to collect information’s .
Coca-cola is the market leader in the overall the market From the coca-cola products thumbs and the Pepsi products were is the highest selling in the market. The most popular flavor in the market is thumbs up Coca-cola is the market leader whole market and Pepsi is the market challenger in the whole market Conclusions .