Parle Products was established in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, [2] showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits. Gluco' Biscuits until 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius". Parle-G biscuits were earlier called "Parle G for the Indian population". [edit]Market According to a Nielsen report released in 2011, Parle-G is the largest selling biscuit in the world. It has 70% market share in India in the glucose biscuit category followed by Britannia, Tiger (17-18%) and ITC's Sunfeast (8-9%). The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the company's turnover (Parle Products is an unlisted company and its [when?] executives are not comfortable disclosing exact numbers). Last fiscal , Parle had sales of Rs 3,500 crore (Rs 35 billion). It also is popular across the world and is starting to sell in Western Europe and USA. [edit]Availability

outside India

Outside India, Parle-G is available in Europe, UK, USA, Canada, Singapore, etc. In Canada, it is sold by Zehrs, Food Basics, Loblaws, etc. for only 99 cents for a 418 gram pack. It is also popular across the world and is starting to sell in Western Europe and USA. [edit]Recognitions The Brand Trust Report, published by Trust Research Advisory in 2011, ranked Parle in the 58th place as the Most Trusted brands of India.

What is the History of the company Parle -G?

A newspaper once said "Biscuits are like potato chips, you can never stop with one". I never realized this fact until I read this statement in the said newspaper ( cant recall the newspaper and the place, but the statement lingered on in my mind ) . Biscuits are a household name these days. The markets are flooded with biscuits of every taste and for every age group. Sometimes it would be just difficult for us to decide on what to go for. These are good combinations with a hot cup of Tea or a coffee. They make a quick and a tasty snack any time and in any situation. Glucose biscuits are mainly the favourites of many as their intake charges them up. Specially if a person is suffering from Low BP, then these glucose biscuits act as energizers in emergencies. People suffering from Diabetes too carry them to increase the glucose level in their body . Besides the delicious taste that it offers, it is highly helpful for people suffering from the above 2 illness who take it for reasons beyond its taste. A cream coloured yellow stripped wrapper with a cute baby photo containing 10 - 12 biscuits with the company's name printed in Red and you know these are Parle G biscuits. Times changed, variety of biscuits did come and go but nothing has changed with these biscuits. Yes, the size of their packing has definitely changed but for the

Now going back to its history : Parle began its production in 1939 even before India's independence. Flavours and Dough Conditioners. Besides Parle G. After all. this company called Parle Products. I recalled an incident that took place some time back. Times changed. inaddition to sweets and toffees. since 1929. Sugar. Above all it is very fair to the wallets too which is again an added advantage. No amount of lime juice or Glucon D packets could revive his energy.com ) The ingredients used to prepare the Parle G biscuits are Wheat Flour. (courtesy www. that is when he sees some of his friends munching at school but then he is back at his old favourite. Parle Glucose andParle Monaco were the first brands of biscuits to be introduced. in 1939.Initially a small factory was set up in the suburbs of Mumbai city. Parle G biscuits are always stocked at my place for my kids who relish them happily and also for those demanding kid guests when they come to my place. Parle Krackjack varieties in biscuits and in confectionary items it offers melody.. which later went onto become leading names for great taste and . This made him very weak. Parle Products began manufacturing biscuits. the people of India have been growing up on Parlebiscuits & sweets. The year was 1929 and the market was dominatedby famous international brands that were imported freely.The doctors as usual diagnosed something else and gave him the wrong medication. And same is the case with my 18 months old daughter. For my 8 year old son. But these biscuits go very well with any age group.consumers good as these are money savers pack. Over a period of time I have got a feeling that these 3 small biscuits make me work energetically both at home and at the work place the whole day. full with health ". SWASTHYA SE BHARA" means full with taste. What I was unable to do Parle G did. variety of biscuits did come and go but nothinghas changed with these biscuits. survived and succeeded. Moreover it is enriched with the nutritional value which makes it all the more wanted. At times these biscuits keep away my headaches because the sight of these biscuits lightens up the face of my little one who would otherwise cry constantly for some thing or the other. Invert Syrup. poppins and mangobite. She would come to me pointing towards the jar where these biscuits are stocked.A decade later. The taste of these biscuits never changed since the time I tasted them to till date. Edible Vegetable Oils.by adhering to high quality and improvising from time to time. Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx About the Company A cream colored yellow stripped wrapper with a cute baby photo containing10 – 12 biscuits with the company’s name printed in Red and you know these areParle G biscuits. Yes. So to enlighten his mood we went to our cousin's place where his cousin offered him Parle G and suddenly he felt the change. The Parle name conjures up fond memories across the length and breadth of thecountry. Its soft and sweet taste is preferred alike by everybody. My kids require no reason or occasion to munch their favourite biscuits. tomanufacture sweets and toffees. Having already established a reputation for quality.parleproducts. Salt. : The Parle brands have been constantly honoured internationally with the awards at the Monde Selection. these biscuits are a constant favourite. Once my husband was down with fever for more than 15 days. Despite the odds andunequal competition. the size of their packing has definitelychanged but for the consumers good as these are money savers pack. Skimmed Milk Powder.the Parle brand name grew in strength with this diversification. kismi. Permitted Emulsifier. Parle offers Parle Monaco. Leavening Agents. As a mother it's a joy to see my children relishing them with joy. Very rightly described as "SWAD SE BHARA. And I have been a constant admirer of this brand for some emotional reasons mentioned just above. Today Parle enjoys 40% of the total biscuit market and 15 % of the total confectionary market in India. My morning tea is always combined with these biscuits.! Since then Parle G is stocked at my place. Occasionally he switches over to some other brand.

Over the years Parle has grown to become a multi million-dollar company with many of the products as market leaders in their category. Parle have been manufacturing quality biscuits andconfectionery products. Parle-G is consumed by people of all ages. mainly Parle-G and Parle hide & seek.All these factories are located at strategic locations.For around 75 years. makes Parle-G a winner. The greattaste. while for some it's a way of getting charged whenever they are low on energy. being India’s first ever chocolate-chipbiscuits. The marketing mix of Parle for this project has been studied from the point of view of Parle biscuits. For some it's the best accompaniment for chai.Because of this. high nutrition. Parle-G is the world's largest selling brand of biscuits . Rajasthan and Karnataka. Therecent introduction of Hide & Seek chocolate chip biscuits is a product of innovation and caters to a new taste. from the rich to the poor. While some have it for breakfast. for others it is acomplete wholesome meal. Greatcare is exercised in the selection and quality control of raw material and standardsensured at every stage of the manufacturing process.Parle Products has 4 manufacturing units for biscuits and confectionaries atMumbai. PARLE G .quality. on contract. in India. Haryana. it's the undisputed leader in the biscuit category for decades.No wonder. and the international quality. living incities & in villages. Today. It also has 14 manufacturing unitsfor biscuits & 5 manufacturing units for confectioneries.THE EVOLUTION !!! Parle -G has been a strong household name across India. so as to ensure aconstant output & easy distribution. 1 All Parle products are manufactured under most hygienic conditions. Parle enjoys a 40% share of the total biscuit market and a 15% shareof the total confectionary market.

It was heading towards becoming an all-time great brand of biscuit. which went on tobecome one of the most popular commercials for Parle-G. It had become an icon . In 1989. This forced Parle to change the name from Parle Glucose Biscuitsto ParleG. It became a part of the daily lives of many Indians. Parle-Gstarted being advertised in the 80's. the consumer would err in pickingthe brand. sharing and caring. Parle extended this association with Shaktimaan and gave away a lotof merchandise of Shaktimaan. Vile Parle andsold in units of half and quarter pound packs. Thepersonality of the superhero matched the overall superb benefits of thebrand. It was advertised mainly through pressads. ParleGlucose biscuits were available not just in Mumbai but also across thestate. It wasn't a biscuit any more. which was supported by POS and presscommunication.In the year 2002. the areascovered or the number of consumers. 2 The incredible demand led Parle to introduce the brand in specialbranded packs and in larger festive tin packs. Parle-G sponsored the tele-serial of the Indiansuperhero. today it is available in acontemporary.Parle-G grew bigger by the minute. Looking at thesuccess of Parle-G. The children just could not get enough of Parle-G andShaktimaan. Shaktimaan that went on to become a huge success. a lot of other me-too brands were introduced in themarket. It was manufactured at the Mumbai factory. The early 50s produced over150 tones of biscuits produced in the Mumbai factory. It was called Parle Glucose Biscuits mainly to cue that it was aglucose biscuit.In the year 1997 . The newairtight pack helps to keep the biscuits fresh and tastier for a longer period. The nextlevel of communication associated the brand with the positive values of lifelike honesty . it was one of the first brands of ParleProducts. The commercial was run for a period of 6 years. It was also sold in parts of North India. By the year 1949.Originally packed in the wax paper pack.Launched in the year 1939. it was decided to bring the brand closer to the child . premium BOPP pack with attractive side fins.. The communication spoke about the basic benefits of energy andnutrition. Parle-G released its Dadaji commercial. Be it the packs sold. And these brands had names that were similar to Parle GlucoseBiscuits so that if not by anything else.Parle-G was the only biscuit brand that was always in short supply.

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