SKIN CARE IN THE US

Euromonitor International June 2012

............................. 7 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011 ...................................... 8 Skin Care Brand Shares by GBN 2008-2011 .................................. 7 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011 ................................................................................................................................................................. 13 Forecast Sales of Skin Care by Category: Value 2011-2016 ................................ 8 Skin Care Company Shares 2007-2011 ....................................................... 3 Prospects ....... 1 Trends .......................................................................... 5 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Sales of Skin Care by Category: Value 2006-2011 .................................................................................................................................... 11 Firming/Anti-cellulite Body Care Brand Shares by GBN 2008-2011 ......................................................................... 10 Anti-agers Brand Shares by GBN 2008-2011 .................... 14 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016............................................................................................................................................................................. 5 Sales of Skin Care by Category: % Value Growth 2006-2011 ................ 7 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011 .................................................... 12 General Purpose Body Care Brand Shares by GBN 2008-2011 ...................................................................... 4 Category Data ...............SKIN CARE IN THE US Passport I LIST OF CONTENTS AND TABLES Headlines .................................................................................................... 1 Competitive Landscape .................. 7 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011 ..................................................................... 15 © Euromonitor International .......................................................... 12 Skin Care Premium Brand Shares by GBN 2008-2011 .................................... 9 Facial Moisturisers Brand Shares by GBN 2008-2011 ...................................... 6 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011 ......................................................................................

and look to anti-agers to reduce the signs of ageing. which claim to moisturise the skin for up to 24 hours. as baby boomers seek to remain active and attractive in their 50s and 60s. with a 7% current value increase in 2011. which was higher than the CAGR of 2% in the review period. The demand for antiagers is high in the US due to their use by a wide age range of consumers. At the same time. Product innovation in premium products. The exception was mass anti-agers.  General purpose body care increased by 1% in 2011. after declining by 2% in 2010. Current value sales increased by 4% in 2011.SKIN CARE IN THE US Passport 1 SKIN CARE IN THE US HEADLINES  Skin care increases by 4% in current value terms in 2011. The recovery of the US economy led to higher consumer confidence for high-income consumers. These products offered many innovations in 2010 and 2011. demand for premium skin care products drove growth in 2011. including lifting eyelids) gave women a reason to trade up to premium skin care products.3 billion  Premium skin care outperforms mass skin care. The competition was fierce in mass antiagers. American women of all ages seek to look attractive. The continued growth of baby boomers – the traditional consumer base for anti-agers – is benefiting antiagers. Affluent consumers responded to the improving economy and product innovation from premium skin care manufacturers by turning to premium skin care products. Manufacturers continued to introduce new active ingredients which promised more dramatic results. Growth was driven by premium anti-agers. but with a fast-absorbing combination of vitamins. such as Clarins Vital Light Serum (offering relief from dark spots. to reach US$10. as affluent consumers migrated to premium skin care products. © Euromonitor International . women in their 20s and 30s are looking to prevent the early signs of ageing. dullness and wrinkles in two weeks) and Lancôme Renergie Eye Multiple Action (a product duo offering six benefits. minerals and nutrients. with 7% current value growth in 2011  Unit prices of skin care products increase slightly in 2011  Estée Lauder leads skin care with a 13% value share in 2011  Skin care is expected to increase by 10% in constant value terms over the forecast period TRENDS  As in 2010.  Anti-agers saw the fastest growth in skin care. with 15% current value growth in 2011.  Unit prices increased slightly for most skin care products in 2011. Henkel’s Dial NutriSkin Replenishing Lotions likewise claim 24-hour moisturisation. Furthermore. whilst low-income consumers sought to save money by waiting for sales. in which unit prices declined by 2%. In early 2011 Beiersdorf introduced a range of body lotions with Hydra IQ technology. The value sales performance improved in 2011. as affluent consumers traded up to premium offerings. aided by new product innovation.  Higher demand for premium skin care products led to strong current value growth in 2011. Mass anti-agers increased by only 1% in 2011. with 9% current value growth in 2011  Anti-agers sees the most dynamic performance. advances in technology and perceived benefits motivated consumers to spend more on anti-ageing products.

leisure and sex appeal. as Americans. Americans love going to the beach. such as facial cleansers. Within premium skin care. consumers returned to premium products in 2010.2 billion. as it is associated with youth. Its Aveeno sister brand ranked eighth in skin care. After trading down to more affordable mass-market products in 2009. MaxClarity markets its VersaFoam technology as using micronised benzoyl peroxide and salicylic acid to offer fast absorption and deep penetration. Serums have been growing in popularity as skin care companies introduce more serums.  Dermocosmetic/pharma brands are an important part of skin care in the US. more than for more basic products. and continued to do so in 2011. Proactiv dramatically intensified its marketing efforts in 2010 by signing teen pop sensation Justin Bieber and celebrities Katy Perry. Whilst advanced antiageing technology is increasingly incorporated into mass-market products.SKIN CARE IN THE US Passport 2  Premium skin care accounted for a 30% share of value sales in the US in 2011. skin whitening products are not marketed as lightening skin tone in the US. comprising around 7% of total facial skin care value sales in 2011. Clarins and Christian Dior. In the US. Jenna Fischer and Avril Lavigne to multi-million dollar contracts as spokespersons for Proactiv. The look of tanned skin is very popular in the US. Olay Definity is an anti-ageing line claimed to reduce the look of discolouration and wrinkles through a glucosamine formula. as it offers clinically-proven skin care benefits through natural ingredients. up from 29% in 2010. with very little distinction regarding how these products are shelved. In 2011 Procter & Gamble entered acne treatments for the first time with its Olay Pro-X Clear Acne Protocol line. Other leaders are Shiseido. Neutrogena is marketed as being dermatologist recommended. with sales of US$705 million in 2011. Clinique. such as Beiersdorf’s Eucerin.  Skin whitening products is a niche in the US. Proactiv was able to achieve sales of US$516 million in 2011 through infomercials showing before-andafter photos of celebrities and other users. In many Asian countries tanned skin is associated with poverty (having to labour outside). The delicate eye area is one of the first areas to show the © Euromonitor International . and people avoid going to the beach. As a result. premium antiagers still hold a performance edge – although some say only perceived – over mass-market brands. Johnson & Johnson’s Neutrogena brand is the largest dermocosmetic skin care brand. Aveeno is marketed with the “Active Naturals” tagline. have extended their product ranges in a similar way to standard skin care brands. The leader in skin whitening products is The Procter & Gamble Co. the pale look is not fashionable. therapeutic moisturisers are sold next to traditional moisturisers. and consider a tan to be attractive. Many therapeutic brands. Other companies sought to emulate Proactiv’s success by launching multi-product acne treatment kits – both in stores and on television. as they promise multiple skin care benefits. as it is in Asia. offering comparable sun protection or anti-ageing properties. to reach US$1. and beauty editors recommend them as part of an anti-ageing regime. Estée Lauder and Lancôme are the leading brands. these products are marketed as brightening the skin for a youthful radiance. In response to an increase in the competition. concentrated serums and eye treatment products are performing well. Instead.  Acne treatments increased by 1% in 2011. want clear skin. especially teenagers. such as 100% colloidal oatmeal.  Within facial moisturisers and anti-agers. By contrast. which introduced the Olay Definity line in 2006. Johnson & Johnson Consumer Products’s Neutrogena Skin iD and Stiefel Laboratories’s (GlaxoSmithKline Consumer Health) MaxClarity are sold exclusively through infomercials and the internet. or as reducing the appearance of dark spots which are the result of ageing and sun exposure. and as offering premium quality skin care products. Demand is high for acne treatments. Skin care companies have found it easier to convince consumers to pay premium prices for serums. Growth over the review period was largely driven by Guthy-Renker’s Proactiv multi-product acne regime.

the largest skin care brand. The company introduced a new advertising campaign. In times of economic uncertainty. which is billed as an eco-friendly line with no parabens. Procter & Gamble claims that its Olay liquid facial cleansers “remove 2x more dirt and makeup vs basic cleansing”. launched in June 2011. Johnson & Johnson’s March 2010 launch of Neutrogena Clinical featuring an Ion2complex gel serum and an activating cream to create a positive electrical micro-current to reduce the appearance of wrinkles and firm the skin was not successful.  With a 4% value share in 2011. A dry/normal/oily skin benefit claim is the most prevalent in facial cleansers.50 for a 1 fl oz bottle. and was the second premium skin care brand. Estée Lauder’s success was driven by its wellestablished brand portfolio. The company is promoting the great value offered by Clinique through signage at department store counters with pricing information. down from 14% in 2010. Clinique Even Better Clinical Dark Spot Corrector and Clinique Repairwear Laser Focus Wrinkle & UV Damage Corrector were standout launches in 2010. by offering products which incorporate SPF15 or SPF30 protection. Its Neutrogena brand was the second skin care brand. Constance Jablonski (France). and Liu Wen (China).SKIN CARE IN THE US Passport 3 signs of ageing. with its Laser Focus serum priced at only US$44. However.  Johnson & Johnson Consumer Products saw the strongest share decline in 2011. the company’s flagship Estée Lauder brand was fourth in skin care. The company is particularly strong in acne treatments. puffiness and under-eye bags through eye treatments. self-tanning products have improved in terms of ease of use. In 2011 the company launched the Neutrogena Naturals collection. In addition. which is claimed to diminish and disguise pores. Clinique is priced at the lowend of premium skin care. petrochemicals or phthalates. “Every Woman Can Be Beautiful” to accompany the launch of these Idealist products. featured spokesmodels Joan Smalls (Puerto Rico). with companies offering continuous spray and towelette formats to create a more even-looking tan. Clinique. consumers seek to reduce the appearance of crow’s feet. Manufacturers of facial moisturisers focus mainly on day formulae with sun protection. the excitement has died down. The Neutrogena brand experienced a share decline as it lost share in anti-agers to premium brands such as Clinique and Estée Lauder. COMPETITIVE LANDSCAPE  Estée Lauder led skin care in the US in 2011 with a 13% value share. The Estée Lauder brand introduced a number of new products. with a value share of 7% in 2011. down from 8% in 2010. notably Clinique and Estée Lauder. or wants to apply the product daily. In 2011 the company introduced Clinique Pore Refining Solutions Correcting Serum. to a 12% value share. The company’s position is tied to its leadership of premium skin care. as US consumers are becoming increasingly concerned with unprotected sun exposure.  General body moisturisers and facial moisturisers with self-tanning agents are niche products in the US. including the Estée Lauder Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator. Sun protection is proving to be an especially popular and long-lasting trend. in which it held second place through its Neutrogena and Neutrogena Skin iD © Euromonitor International . Jergens Natural Glow Moisturiser was launched in 2005 as a breakthrough concept. The campaign. and not everyone wants to wait several days for a tan to appear.  Manufacturers of facial cleansers highlight the deep-cleansing properties of their products. prestige shoppers are drawn to these well-known and trusted brands. because the use of gradual self-tanning agents reduces the risk of mistakes (since the “tan” builds with daily product use). had strong years in 2010 and 2011. As a result. New product innovation allowed Clinique to increase its value share from 6% in 2009 to 7% in 2010 and 2011.

whilst having a fairly strong safety record.  Packaging innovations included the Estée Lauder Idealist Cooling Eye Illuminator. driven by facial care. or if there are adverse side-effects. and toners. Clarins introduced Clarins Vital Light Serum. Masstige brands such as Avon Anew and Olay Regenerist are positioned as offering demonstrable results. in addition to restoring luminosity. the industry has managed to avoid tighter regulation by largely sticking to reasonable (and achievable) claims. PROSPECTS  Skin care is expected to increase by 10% in constant value terms over the forecast period.  Brands at different price levels compete for sales using different strategies. the FDA does not recognise cosmeceuticals as having medicinal or drug-like benefits. Kate Somerville introduced Kate Somerville Skin Health Experts Clinic-To-Go Resurfacing Peel Pads. anti-agers are expected to show the fastest growth. and increasingly men. and compete on price. with the exception of face masks. invest in looking good. L’Oréal introduced L’Oréal Paris Youth Code Skincare Collection. such as platinum. are expected to show value growth over the forecast period. dullness and wrinkles in two weeks. and is marketed as a natural line with clinically-proven skin care benefits. which is claimed to diminish dark spots. often featuring claims of reducing the signs of ageing within a few weeks. Currently. US manufacturers will respond to this demand with new product introductions which promise to work faster and better. The increased merging of pharmaceutical research and beauty products risks waking up the dormant regulatory arm of the US Food and Drug Administration. Avon’s Avon Anew Genics similarly uses youth gene technology. which is expected to continue to try to fight off the effects of ageing. Facial care is expected to show strong 12% constant value growth. which are claimed to brighten the skin and through a professional strength treatment peel. as well as using exotic ingredients. with 24% constant value growth expected over the forecast period 20112016. could move to tighten cosmetics regulations and make it harder to sell and market innovative anti-ageing treatments.  New product development in 2011 focused on brightening and evening the skin tone. Mass brands such as Avon Solutions and Pond’s focus more on basic claims of cleansing and hydration. as manufacturers design © Euromonitor International . saying that it hydrates better than creams costing US$350. If product claims become too aggressive. Neutrogena has long been marketed towards young women through advertisements starring young celebrities such as Hayden Panettiere and Vanessa Hudgens.  A possible threat to the growth of anti-agers is government regulation.SKIN CARE IN THE US Passport 4 lines. which is said to activate the repair genes for younger-looking skin. Whilst major skin care categories such as facial cleansers and moisturisers have reached maturity. the FDA. Procter & Gamble has been very effective in using advertising for its Olay Regenerist Sculpting Cream. all facial care categories. In facial care. To date. Younger consumers aged 20+ will also contribute to the growth in anti-agers. as American women. which features a curved ceramic tip which offers a cooling sensation to the skin. and largely turns a blind eye to the increasingly complex and aggressive claims made by cosmetics manufacturers. The company’s Aveeno brand was ranked eighth in skin care in 2011. or the Federal Trade Commission. In the mass arena. The 10% constant value growth reflects an improvement from the review period performance.  Demand for anti-ageing products will be driven by the ageing US population. Private label has a very small presence in skin care. with a 3% value share in 2011. Premium brands such as Clinique and Lancôme are marketed as offering the latest technology. facial cleansing wipes. unchanged from 2010.

General Purpose Body Care -.9 8.6 2008 2.078.Face Masks -.189.829. as in the ceramic eye applicator tip from Estée Lauder.2 119.138.5 2010 2.4 70.6 130.9 34.7 1.Facial Cleansers 2.  Facial cleansing wipes.094.4 1.7 99. Companies are expected to continue introducing new applicator and delivery formats.044.040.834.3 63.066.183.7 1.1 1.7 27. Consumers are expected to respond positively to Lancôme’s Visionnaire LR 2412 4% (billed as the company’s “1st advanced skin corrector”.7 2.7 66.Premium Acne Treatments -.3 1.3 1.3 40. with 20 patents pending).858.8 1. declining by 6% in constant value terms over the forecast period.5 26. such as the Garnier 2-in-1 Wrinkle Reducer Serum+Moisturizer are expected to do well in the short term.552.3 7. retail sales of facial cleansing wipes are forecast to decline by 18% in constant value terms over the forecast period.0 29.3 27.086.6 1.151.6 34.934.420. as the advertisements promote a hightech message of efficacy.2 1. Toners will continue to experience a decline because these products are not considered essential by dermatologists or consumers.9 1.966.0 26.142. American women are increasingly looking for multifunctional products to save time and reduce the steps involved.155.3 1.1 28.7 108.910.4 104.1 2.122.1 Sales of Skin Care by Category: Value 2006-2011 © Euromonitor International .1 106.Premium General Purpose Body Care -.172.503.4 69.Mass Firming/AntiCellulite Body Care .116.9 27.4 2009 2.7 21.123.4 7.2 1.4 27.4 1.7 31.7 29. Facial cleansing wipes are considered to be poor and expensive substitutes for liquid facial cleansers. should allow companies to raise prices year-on-year.957.725.6 30.6 87. especially in the area of anti-agers.4 7. These products are seen as unnecessary to a large segment of the US population.Premium Firming/AntiCellulite Body Care -.Mass Acne Treatments .  Unit prices are expected to increase slightly in many skin care categories over the forecast period. As a result. and toners are expected to see constant value declines over the forecast period.9 7. CATEGORY DATA Table 1 US$ million 2006 Body Care .8 1.1 2011 2.4 71.1 1.2 1.105.6 1.3 96.6 23.9 78.487.1 100.850.5 1.7 1.020.7 28.8 1.7 38.Acne Treatments -.984.4 38.855.8 1.440.1 25.114.4 1.8 129.035. Firming/anti-cellulite body care is expected to decline by 18% as these products are considered ineffective.618.4 20.3 99.Mass Face Masks .0 63.  Potential company activity is expected to involve more products which claim to offer nearprofessional results at home.084.152.2 36.5 66. Ongoing technological innovation.6 65.Premium Face Masks -.9 28.2 28.0 1.900.  Recent introductions.8 1.Mass General Purpose Body Care Facial Care .7 7.454.3 1.0 71. firming/anti-cellulite body care.515.3 62.5 1.1 97.3 76.8 1.SKIN CARE IN THE US Passport 5 products and marketing campaigns around preventative care to appeal to younger consumers who are not yet seeing the signs of ageing.3 1.1 2007 2.Firming/AntiCellulite Body Care -.

579.Mass Lip Care .4 2.Mass General Purpose Body Care Facial Care .Anti-Agers -.4 2.958.116.Premium Firming/Anti-Cellulite Body Care -.8 2.7 1.0 5.7 107.340.6 -5.6 102.2 9.521.9 116.6 17.5 0.2 -7.Anti-Agers -.0 890.4 177.Facial Cleansing Wipes .2 201.9 3.243.6 16.5 -0.355.7 92.301.308.8 -4.4 0.3 -6.4 -2.9 1.5 Euromonitor International from official statistics.3 2.4 2006-11 CAGR -0.3 13.8 721.Face Masks -.5 24.2 1.7 6.1 -4.9 90.341.184.625.4 -11.Mass Hand Care Skin Care Source: 1.2 788.7 970.Premium Hand Care .General Purpose Body Care -.2 1.0 2. trade press.9 0.9 1.7 292.8 -1.0 0.4 107.586.0 537.Facial Moisturisers -.3 4.3 1.6 -15.6 778.6 83.309.1 -1.2 -15. company research.5 4.5 2006/11 Total -1.1 573.610.3 560.9 885.Toners -.8 -19.2 -5.7 82.4 -18.6 2.3 1.9 -1.2 973.584.4 3.705.3 301.3 1.Premium General Purpose Body Care -.5 961.272.8 2.254.9 134. store checks.Premium Facial Moisturisers -.5 0.8 1.1 -28.7 7.5 550.792.7 491.Toners -.2 710.1 1.6 -5.1 195.3 846.5 28.6 519.8 9.3 121.9 10.7 35.977. trade interviews.1 3.074.Premium Anti-Agers -.Liquid/Cream/Gel/Bar Cleansers -.SKIN CARE IN THE US Passport 6 -.3 -6.2 14.1 15.2 4.5 189.6 200.9 108.Lip Care -.6 167.Premium Lip Care -.7 9.8 -1.2 336.2 9.Mass Face Masks .888.9 7.9 199.9 1.5 24.702.673.682.Firming/Anti-Cellulite Body Care -.Premium Facial Moisturisers -.9 13.2 1.9 -2.3 894.7 903.6 506.2 160.6 1.9 -12.3 -3.5 1.5 3.4 6.Premium Lip Care -.Premium Face Masks -.5 6.2 -0. trade associations.2 -3.9 139.2 1.3 4.Mass Facial Moisturisers .0 1.812.Mass Facial Moisturisers .1 1.9 788.3 -1.0 13.5 -13.0 531.0 338.4 7.0 9.506.7 1.9 15.0 2.Mass Toners 0.0 -3.Premium Anti-Agers -.8 120.Acne Treatments -.Mass Anti-Agers .1 187.Liquid/Cream/Gel/Bar Cleansers -.2 2.6 477.Lip Care -.Mass Anti-Agers .9 -1.2 517.7 24.0 533.9 1.5 287.2 -4.5 3.326.1 87.3 39.Facial Cleansing Wipes .9 858.3 107.0 115.4 1.1 321.600.Mass Acne Treatments .613.Mass Toners Hand Care . trade sources Table 2 Sales of Skin Care by Category: % Value Growth 2006-2011 % current value growth 2010/11 Body Care .7 1.8 83.3 985.4 1.0 -0.4 2.9 1.Facial Cleansers -.3 28.4 4.Premium Toners -.Premium Toners -.3 6.0 12.1 13.Facial Moisturisers -.4 206.8 1.7 2.3 -1.6 4.9 26.5 © Euromonitor International .Premium Acne Treatments -.0 200.Mass Firming/Anti-Cellulite Body Care .5 -26.288.Mass Lip Care .6 735.4 0.3 1.1 519.7 99.8 4.4 13.0 193.5 1.3 5.3 44.1 1.9 14.7 -1.8 -2.

4 100.2 100. company research.0 2. trade interviews.4 -2. trade interviews.3 95. trade sources Table 3 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011 % retail value rsp 2008 Skin Whitening Non-Skin Whitening Total Source: 2009 4. store checks.7 99.5 100.0 10.2 100.6 -1. company research.8 -12.3 100.0 2. trade sources Table 4 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011 % retail value rsp 2007 Skin Whitening Non-Skin Whitening Total Source: 2008 0.5 100.4 87.6 100.0 4.9 100.6 -1.0 © Euromonitor International .6 100.7 100.3 100.2 -5.0 2011 4. company research. trade associations.9 -0.0 2011 2.9 100.8 99.6 100. trade associations.0 Euromonitor International from official statistics.0 2010 12.1 87.7 100.5 100.5 99.0 Euromonitor International from official statistics.6 100. store checks.SKIN CARE IN THE US Passport 7 Hand Care .8 100.0 -6.5 Euromonitor International from official statistics. trade associations. store checks.5 97.0 2010 0.0 3.0 2010 4. trade sources Table 5 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011 % retail value rsp 2008 Skin Whitening Non-Skin Whitening Total Source: 2009 2. trade press.Mass Hand Care Skin Care Source: -0. trade interviews.5 97.6 -1.4 95. company research.0 2008 11.3 87.0 Euromonitor International from official statistics.0 2009 12.0 96.Premium Hand Care .0 100. trade interviews.5 88.0 0.0 2011 0. trade associations. trade press.2 95.4 97.0 2009 0. trade press.0 2010 2. trade press.0 2011 12. store checks. trade sources Table 6 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011 % retail value rsp 2007 Skin Whitening Non-Skin Whitening Total 11.1 97.6 99.8 88.8 99.

0 1.8 8.1 2.5 3.2 2.3 2. The Walgreen Co © Euromonitor International .4 3.1 1.5 8.1 1.3 1.7 0.4 0.0 1. trade press.7 0.5 8.SKIN CARE IN THE US Passport 8 Source: Euromonitor International from official statistics.0 3.7 0.7 0.1 1.4 0.1 0.1 1.7 0.2 2009 12.7 0.8 3.4 0.8 0.1 1.3 1.6 0.3 2011 13. trade associations.7 0.4 0.6 0. trade interviews.3 3.3 3.0 2.6 100.4 8.0 2009 1. trade interviews.5 0.0 0.5 0.1 5.3 Estée Lauder Cos Inc Johnson & Johnson Consumer Products Inc L'Oréal USA Inc Procter & Gamble Co.0 1.3 2010 12.5 0.0 1.8 3.7 0.4 0.6 0.5 1.2 0.5 0.1 5.3 3.7 0.3 12.6 100.5 0.2 3.0 1.8 0.5 0.4 0.5 0.5 0.0 4.7 0.7 0.4 98.7 3.3 2.7 0.6 0.4 98.7 0. trade sources Table 8 % retail value rsp Company Skin Care Company Shares 2007-2011 2007 12. company research.5 5.0 8.2 1.3 0.1 0.3 98.4 0.5 0.1 1.5 1.2 9.4 0.5 3.7 0. trade sources Table 7 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 20072011 % retail value rsp 2007 Skin Whitening Non-Skin Whitening Total Source: 2008 1.6 0. trade press.7 3.2 1.0 1.0 Euromonitor International from official statistics.6 0.2 3.0 0.0 2011 1.1 3.4 0.7 8.6 0.6 100.5 2.7 0.0 3.4 0.0 1.2 1.6 0.2 2.0 0.5 0.0 1.7 100.0 1. store checks.8 100.4 5. store checks.1 4.5 5.6 13.5 0.7 0.4 8.2 2.8 0.6 0.3 0.0 11.7 0.2 3.5 0.4 98.6 0. company research.1 12.7 8. trade associations.6 5.4 4.7 5.1 3.3 0.4 0.0 2010 1.1 3.0 8.7 0.4 0.2 5.6 2.5 0. The Guthy-Renker Corp Mary Kay Inc Avon Products Inc Beiersdorf Inc Kao Brands Co Limited Brands Inc Unilever Home & Personal Care USA Shiseido Cosmetics (America) Ltd Clarins SA Amway Corp Blistex Inc Wyeth Consumer Healthcare Inc Burt's Bees Inc Chanel USA Inc Klein-Becker USA Boots Healthcare USA Inc LVMH Perfums & Cosmetics USA Inc Philosophy Inc Alberto-Culver Co Elizabeth Arden Co Body Shop Inc Nu Skin Enterprises Inc Jafra Cosmetics International Inc Wal-Mart Stores Inc Carma Laboratories Inc Mentholatum Co Inc.1 1.7 0.2 2008 12.6 0.1 12.0 4.1 0.6 0.9 0.8 4.2 98.3 1.7 0.5 0.

7 100.2 0.2 0.0 0.9 5.2 1.2 100. trade sources Table 9 % retail value rsp Brand Clinique Neutrogena Proactiv Estée Lauder Lancôme Mary Kay Olay Regenerist Aveeno Skin Care Brand Shares by GBN 2008-2011 Company Estée Lauder Cos Inc Johnson & Johnson Consumer Products Inc Guthy-Renker Corp Estée Lauder Cos Inc L'Oréal USA Inc Mary Kay Inc Procter & Gamble Co.2 0.8 5.8 3.2 12.2 4.3 1.5 2.1 0.9 0.4 0.2 1.6 100.3 1.6 4.3 7.4 1.3 1.6 1.5 2.6 2.9 12.2 0.2 0. trade press.2 1.3 1.3 1.2 1.3 0.9 2.2 0.0 1.4 2.2 1.9 0. The Other Private Label Others Total Source: 0. trade interviews.7 100.8 3.8 0.0 1.1 2.3 1.8 3.3 13.6 1. The L'Oréal USA Inc Beiersdorf Inc Amway Corp Wyeth Consumer Healthcare Inc Blistex Inc Burt's Bees Inc Kao Brands Co Estée Lauder Cos Inc L'Oréal USA Inc Johnson & Johnson Consumer Products Inc 2008 6.5 2.2 0.1 0.3 0.1 4.2 13.8 2.0 0.7 1.1 0.8 100.4 0.7 1.1 2.1 0.9 2009 6.1 0.7 2.1 0.0 2.4 2.0 2.2 1.6 13.5 0.0 3.1 1.2 0.9 0.7 0.2 0.5 2. store checks.0 1. The Johnson & Johnson Consumer Products Inc Procter & Gamble Co.4 1.7 1.1 0.1 1.0 0.8 3.1 0.3 1.2 0.7 8.7 1.9 2010 6.9 0.2 1.5 2.3 0.4 2.1 0.1 1.5 1.0 1.2 1.5 1.0 2.7 4.0 Euromonitor International from official statistics.5 2.0 0.2 0.8 Olay Bath & Body Works L'Oréal DermoExpertise Avon Renew/Anew Eucerin Jergens Clean & Clear Clarins Shiseido Vaseline Olay Total Effects Garnier Nutritioniste Nivea Body Artistry ChapStick Blistex Burt's Bees Bioré Origins Cetaphil Lubriderm © Euromonitor International .4 0. The Limited Brands Inc L'Oréal USA Inc Avon Products Inc Beiersdorf Inc Kao Brands Co Johnson & Johnson Consumer Products Inc Clarins SA Shiseido Cosmetics (America) Ltd Unilever Home & Personal Care USA Procter & Gamble Co.5 1.1 1.1 1.3 1.SKIN CARE IN THE US Passport 9 Beauticontrol Cosmetics Inc CVS Caremark Corp University Medical Products Yves Rocher SA Target Corp Murad Inc Stiefel Laboratories Inc Revlon Inc Andrew Jergens Co.1 1.3 1.8 0.0 0.5 1.0 1.2 0.1 5.0 7.1 2.6 1.8 1.2 1.9 3.2 1.5 2.1 0.1 0.8 0.0 0.7 1.4 2.7 1.1 0.3 1.8 1.0 0.1 3.0 0.0 4.1 0.2 1.1 1.1 6.1 3.6 5.2 1.1 1. trade associations.1 0.6 1. company research.9 1.8 2011 7.3 0.0 3.8 1.0 0.1 0.2 1.1 0.7 1.4 2.0 1.1 0.

3 2009 18.4 7.0 1.2 2.0 0.6 0.7 0. store checks.7 0.9 7.7 1.1 7. trade associations.6 0.7 2.7 0.7 0.3 2011 20.7 0.3 1.3 2010 19.6 0.7 2.0 0.7 0. The Johnson & Johnson Consumer Products Inc Kao Brands Co 0.5 8.8 1.0 0.0 2.2 1.8 0.SKIN CARE IN THE US Passport 10 Chanel Précision StriVectin-SD Clearasil Philosophy Victoria's Secret The Body Shop Avon Nu Skin Olay Pro-X RoC Curel Other Private Label Others Total Source: Chanel USA Inc Klein-Becker USA Boots Healthcare USA Inc Philosophy Inc Limited Brands Inc Body Shop Inc Avon Products Inc Nu Skin Enterprises Inc Procter & Gamble Co.0 0.7 0.1 1.6 28.8 2.9 26.5 7.7 0.7 0.1 100.7 0.7 0.5 0.5 0.6 5.2 1.7 1.2 1.6 0.5 1.6 0.8 7.5 2.5 0.1 1.4 7.6 0.5 0.7 0.3 Elizabeth Arden Garnier Nutritioniste Eucerin Bath & Body Works Jafra La Roche-Posay Avon Dior Philosophy Nu Skin BeautiControl The Body Shop Yves Rocher © Euromonitor International .5 0.7 1.6 0.6 1. trade sources Table 10 % retail value rsp Brand Clinique Estée Lauder Lancôme Mary Kay Olay Neutrogena Shiseido Aveeno Clarins Artistry Chanel Précision Cetaphil L'Oréal DermoExpertise Origins Pond's Facial Moisturisers Brand Shares by GBN 2008-2011 Company Estée Lauder Cos Inc Estée Lauder Cos Inc L'Oréal USA Inc Mary Kay Inc Procter & Gamble Co.2 25. trade press.5 1.9 1.0 1.0 0.3 1.4 0.7 2.2 1.1 1.4 2.1 1.0 0.4 0.9 1.0 0.1 7.8 0.5 1.2 1.7 0.5 0.6 0.5 0.6 0.4 5.0 Euromonitor International from official statistics.4 2.5 0.0 1.7 1.0 0.5 0.6 8.6 1.9 0.2 8.1 1.7 0.8 0.4 1.7 0.0 7.1 1.6 100.7 1.7 0.0 1.8 0. company research. trade interviews.5 0.6 0.2 0.0 0.4 1.7 0.7 0.3 7.0 1.7 0.5 2.7 100.9 0.8 0.9 0.7 0.1 7.4 7.1 100.6 0.7 1.6 0.5 0.5 1.5 0.9 0.0 0.7 0.4 0.5 0.4 1.6 0.1 1.5 2.8 0.2 24.3 1.3 6.0 0.8 2.7 1.4 0.3 7.9 5.1 1.4 0.6 0.1 1.9 1.3 5.5 0.6 0.9 0. The Johnson & Johnson Consumer Products Inc Shiseido Cosmetics (America) Ltd Johnson & Johnson Consumer Products Inc Clarins SA Amway Corp Chanel USA Inc L'Oréal USA Inc L'Oréal USA Inc Estée Lauder Cos Inc Unilever Home & Personal Care USA Elizabeth Arden Co L'Oréal USA Inc Beiersdorf Inc Limited Brands Inc Jafra Cosmetics International Inc L'Oréal USA Inc Avon Products Inc LVMH Perfums & Cosmetics USA Inc Philosophy Inc Nu Skin Enterprises Inc Beauticontrol Cosmetics Inc Body Shop Inc Yves Rocher SA 2008 17.

The Johnson & Johnson Consumer Products Inc Shiseido Cosmetics (America) Ltd Procter & Gamble Co.0 6.6 0.6 0.4 6.1 0.2 2.6 0.7 0.0 100.0 0.5 2.0 6.4 8.2 6.6 1.6 4.3 2.8 3.1 0.6 6.3 1.4 3.6 0.5 3.7 4.3 0.5 0.1 1.4 1.1 0.1 1.2 18.6 0.8 3.SKIN CARE IN THE US Passport 11 Purpose Nivea for Men Prescriptives Biotherm Clean & Clear Dove Revlon Almay Nivea Visage L'Oréal Plénitude Private label Others Total Source: Johnson & Johnson Consumer Products Inc Beiersdorf Inc Estée Lauder Cos Inc L'Oréal USA Inc Johnson & Johnson Consumer Products Inc Unilever Home & Personal Care USA Revlon Inc Revlon Inc Beiersdorf Inc L'Oréal USA Inc Private Label 0.5 0.0 Euromonitor International from official statistics.0 0.1 0.3 1.2 0.8 6.2 4.4 2011 10.9 1.2 0.8 6.6 0.5 2.1 0.4 Olay Regenerist Lancôme Estée Lauder L'Oréal DermoExpertise Avon Renew/Anew Clinique Neutrogena Mary Kay Olay Total Effects Garnier Nutritioniste StriVectin-SD Clarins Artistry Olay Pro-X RoC Shiseido Olay Definity Chanel Précision Aveeno Nu Skin Olay Age Defying Elizabeth Arden Dior Origins La Roche-Posay La Mer Nivea for Men Prevage Philosophy © Euromonitor International . trade sources Table 11 % retail value rsp Brand Anti-agers Brand Shares by GBN 2008-2011 Company Procter & Gamble Co.4 3.7 5.1 0.0 100.6 0.1 0. company research.8 1.5 0.9 2.5 1.7 1.5 2.4 3.4 2009 10.3 7.5 0.4 0.5 0.3 1.4 4.7 0.1 1.3 7.1 0.0 1.6 0.5 0.3 1.5 0. trade associations.4 1.8 3.6 0.0 1.5 0.9 0.6 0.2 0.6 0.7 0.4 0.6 1.2 0.4 6.9 6.2 5.1 1.2 0.5 3.1 0. The L'Oréal USA Inc Klein-Becker USA Clarins SA Amway Corp Procter & Gamble Co.1 100. The Chanel USA Inc Johnson & Johnson Consumer Products Inc Nu Skin Enterprises Inc Procter & Gamble Co.6 0.5 7.3 2.4 1.7 0.2 6.3 100.9 18.1 18.5 0.8 0.6 0.9 0.3 2.5 0.3 1.7 2.1 0.3 1.4 2010 11. The Elizabeth Arden Co LVMH Perfums & Cosmetics USA Inc Estée Lauder Cos Inc L'Oréal USA Inc Estée Lauder Cos Inc Beiersdorf Inc Elizabeth Arden Co Philosophy Inc 2008 10.5 2.2 0.9 8.4 6. store checks.0 5.1 1.0 9.4 0. trade interviews.9 1.1 1.3 6.0 4.1 18.4 3.6 0.3 2.9 4.9 2.6 0.6 0.0 0.5 0.2 1.4 1.0 0.3 0.9 0.6 1. trade press.1 0.6 7.5 0.2 0. The L'Oréal USA Inc Estée Lauder Cos Inc L'Oréal USA Inc Avon Products Inc Estée Lauder Cos Inc Johnson & Johnson Consumer Products Inc Mary Kay Inc Procter & Gamble Co.

4 1.7 6.7 4.3 0.2 0.5 5.6 5.SKIN CARE IN THE US Passport 12 Avon Solutions Jafra BeautiControl Biotherm Yves Rocher Eucerin Prescriptives Nivea Visage Almay Pond's L'Oréal Plénitude Private label Others Total Source: Avon Products Inc Jafra Cosmetics International Inc Beauticontrol Cosmetics Inc L'Oréal USA Inc Yves Rocher SA Beiersdorf Inc Estée Lauder Cos Inc Beiersdorf Inc Revlon Inc Unilever Home & Personal Care USA L'Oréal USA Inc Private Label 1. trade sources Table 13 % retail value rsp Brand General Purpose Body Care Brand Shares by GBN 2008-2011 Company Kao Brands Co Limited Brands Inc Beiersdorf Inc Johnson & Johnson Consumer Products Inc Unilever Home & 2008 7.1 1.8 6.8 7.4 0.3 0.8 100.0 6.3 0.1 0.1 14. company research.9 6.4 7.4 44.8 0.0 2011 31.1 6.3 1.2 0.5 0.7 7. trade associations.4 2.3 3.9 0.0 Euromonitor International from official statistics.9 2010 8.6 6.1 2011 9. trade associations.0 0.7 4. store checks.6 0.1 1.2 1. company research.5 1.2 0.8 6.5 0.0 Euromonitor International from official statistics.6 0.0 0.9 2009 8.7 6. trade press.8 8.9 0.2 100.3 100.8 6.4 100.3 0.4 Jergens Bath & Body Works Eucerin Aveeno Vaseline © Euromonitor International .9 8.2 0.1 0.5 42.7 7. trade interviews.2 0.0 100.3 0.8 5.7 5.1 100.2 100.2 0.4 14.2 1.0 2009 25.2 0.8 0.7 4.0 2010 29.4 7.2 0.2 1.7 42. trade press.3 0.9 100.0 0.2 0.3 1.4 3. trade sources Table 12 % retail value rsp Brand Nivea Body Clarins Mary Kay Avon Anew Shiseido Avon Jafra BeautiControl Yves Rocher Nu Skin Neutrogena Private label Others Total Source: Firming/Anti-cellulite Body Care Brand Shares by GBN 2008-2011 Company Beiersdorf Inc Clarins SA Mary Kay Inc Avon Products Inc Shiseido Cosmetics (America) Ltd Avon Products Inc Jafra Cosmetics International Inc Beauticontrol Cosmetics Inc Yves Rocher SA Nu Skin Enterprises Inc Johnson & Johnson Consumer Products Inc Private Label 2008 19.9 7.0 8.5 44.5 6.3 0.3 6.9 0.3 0.2 0.2 0.6 0. store checks. trade interviews.2 0.8 0.3 0.1 2.0 0.0 0.2 1.7 1.6 12.3 5.1 2.2 0.2 0.3 0.4 11.9 12.2 0.2 3.7 5.

7 0.7 2.1 0.2 1.5 1.5 0.6 4.4 3.6 2010 23.1 2.2 0.2 4.9 13.1 1.0 1.4 0.4 0.7 100.0 17.4 1.1 0. store checks.3 0.4 0.9 13. The Pfizer Inc 3.7 1.0 2.4 0.6 0.1 0.SKIN CARE IN THE US Passport 13 Nivea Body Mary Kay Lubriderm Victoria's Secret Olay Curel Suave St Ives Swiss Formula Wal-Mart Avon Skin So Soft The Body Shop Origins Avon Moisture Therapy Neutrogena Walgreens Philosophy Jafra CVS Avon Naturals Target BeautiControl Dove Clarins Lancôme Estée Lauder Nu Skin Clinique Body Series Biotherm Avon Basics Avon Planet Spa Caress Curel Jergens Lubriderm Other Private Label Others Total Source: Personal Care USA Beiersdorf Inc Mary Kay Inc Johnson & Johnson Consumer Products Inc Limited Brands Inc Procter & Gamble Co.6 2.5 0.1 0.9 0.4 2.6 1.1 1.3 0.4 2.3 0.5 1.5 0.5 2011 23.4 0.6 0.1 0.3 0.1 0.1 1.0 18.9 2.0 13.1 0.2 2.2 0. trade interviews.1 0.6 0. trade press.4 2.3 0.2 2.1 4.3 0.4 0.7 1.1 0.2 0.7 1.2 1.1 2.4 21.0 2.3 0.3 0.6 0.7 0.2 1.2 0.8 2.2 1.6 0.2 1.7 4.6 4.5 4.1 0.7 0.5 0.7 100.3 0.1 3.3 2.6 1.7 0.4 0.6 1.1 0.6 1.8 100.5 1.2 2.6 0.9 0.3 1.7 4.2 0.0 0.1 1.5 2009 23.5 4.4 0.1 1.8 0.4 1.0 4.5 0.1 4.3 0. trade associations.7 0.1 1.0 14.1 13.0 Euromonitor International from official statistics.7 13. The Andrew Jergens Co.1 3.5 4.9 4.6 1. company research.9 13.0 4.5 1.9 13.6 0.2 0.4 0. The Kao Brands Co Unilever Home & Personal Care USA Alberto-Culver Co Wal-Mart Stores Inc Avon Products Inc Body Shop Inc Estée Lauder Cos Inc Avon Products Inc Johnson & Johnson Consumer Products Inc Walgreen Co Philosophy Inc Jafra Cosmetics International Inc CVS Caremark Corp Avon Products Inc Target Corp Beauticontrol Cosmetics Inc Unilever Home & Personal Care USA Clarins SA L'Oréal USA Inc Estée Lauder Cos Inc Nu Skin Enterprises Inc Estée Lauder Cos Inc Amway Corp L'Oréal USA Inc Avon Products Inc Avon Products Inc Unilever Home & Personal Care USA Andrew Jergens Co.3 0.5 4.1 0.2 3.0 4.3 2.3 3.0 4.6 0.5 1.0 4.7 0. trade sources Table 14 % retail value rsp Brand Clinique Estée Lauder Lancôme Clarins Shiseido Skin Care Premium Brand Shares by GBN 2008-2011 Company Estée Lauder Cos Inc Estée Lauder Cos Inc L'Oréal USA Inc Clarins SA Shiseido Cosmetics 2008 22.5 4.1 0.0 2.6 0.5 100.7 20.0 4.3 0.3 © Euromonitor International .7 0.

152.584.7 1.4 1.422.739.140. trade associations.0 30.149.4 1.3 63.6 18.1 0.5 0.2 1.6 2.393.9 2.1 0.2 1.9 34.6 33.9 1.8 138.154.4 100.363.3 2014 2.3 1. trade interviews.3 32. company research.0 8.4 1.0 3.5 703.1 0.0 18.487.4 0.Mass Face Masks .4 1.5 0.3 9.3 29.0 100.140.6 1.0 3.4 0.0 1.8 732.Premium Face Masks -.3 31.044.095.105.069.4 0.8 100.6 2015 2.7 100.969.6 63.7 1.8 1.6 2.1 0.9 142.8 1.6 735.3 0.1 0.4 0.517.188.5 61.7 970.933.5 1.4 1.1 1.4 1.7 1.5 1.884.Facial Moisturisers -.0 1.9 1.Premium Firming/AntiCellulite Body Care -.9 30.3 1.Mass Acne Treatments .Mass General Purpose Body Care Facial Care .587.Face Masks -.3 33. trade press.1 2012 2.2 0.156.Acne Treatments -.3 1.3 17.397.5 2.7 1.0 62.066.2 1.183.7 1.2 147.4 0.6 100.4 1.4 712.8 1.181.794.4 1.0 2.1 21.4 71.4 0.2 1.9 © Euromonitor International .6 1.7 1.850.2 0.955.5 0.2 80.1 2.171.3 723.9 1.7 2.1 56.1 0.Premium General Purpose Body Care -.2 54.128.028.8 1.6 87.454.5 1.0 1.Facial Cleansers -.055.3 1.3 30.544.7 33.9 8.8 1.156.5 0.0 1.5 1.2 160.5 0.5 0.069.2 17.2 2.439.7 34.4 1.5 62.0 8.1 1.5 1.3 32.4 72.5 60.1 106.742.7 31.2 1.Mass Facial 2.6 54.4 0.2 30.5 2.8 102.2 1.7 57.188.Premium Acne Treatments -.6 2.1 20.779.6 1.0 97.2 28.8 0.183.9 1.971.9 1.068.007.2 98.6 1.926.Facial Cleansing Wipes .8 1.763.SKIN CARE IN THE US Passport 14 Origins Chanel Précision StriVectin-SD Philosophy Artistry RoC Elizabeth Arden La Roche-Posay Dior Nu Skin La Mer Prevage Biotherm Murad Prescriptives bareMinerals Mac Others Total Source: (America) Ltd Estée Lauder Cos Inc Chanel USA Inc Klein-Becker USA Philosophy Inc Amway Corp Johnson & Johnson Consumer Products Inc Elizabeth Arden Co L'Oréal USA Inc LVMH Perfums & Cosmetics USA Inc Nu Skin Enterprises Inc Estée Lauder Cos Inc Elizabeth Arden Co L'Oréal USA Inc Murad Inc Estée Lauder Cos Inc Bare Escentuals Inc Estée Lauder Cos Inc 3.8 31.832.6 1.7 2.Premium Facial Moisturisers -.4 32.4 2.0 2016 2.5 2.3 1.4 20.8 1.4 0.Mass Firming/AntiCellulite Body Care .326.957.989.1 18.189.3 0.1 18.0 3. store checks.129.4 1.1 104.7 132.8 32.8 63.4 74.4 8.4 76.148.565.6 1.4 699.5 8.3 1.Firming/AntiCellulite Body Care -.7 1.578.9 153.9 0.2 1.189.040.2 1.6 1.7 1.9 1. trade sources Table 15 US$ million Forecast Sales of Skin Care by Category: Value 2011-2016 2011 Body Care .705.3 2.8 1.7 66.1 19.General Purpose Body Care -.7 1.9 0.4 1.Liquid/Cream/Gel/Bar Cleansers -.1 2013 2.0 Euromonitor International from official statistics.

6 82.5 589. trade press.General Purpose Body Care -.014.6 24.7 0.9 -6.2 280.Premium Face Masks -.7 93.Premium General Purpose Body Care -.8 -2.3 2.7 -8.2 15.4 181.4 -17.0 -18.0 6.0 10.6 3.1 0.1 -1.Firming/Anti-Cellulite Body Care -.3 560.SKIN CARE IN THE US Passport 15 Moisturisers .9 -4.0 -1.6 1.Mass Hand Care Skin Care Source: 573.854.8 -10.5 24.9 10.6 92.258.Mass General Purpose Body Care Facial Care .600.5 15. company research.5 33.2 1.7 -18.2 627.888.Premium Toners -.8 1.Mass Anti-Agers .7 1.796.0 -3.8 106.8 5.4 648.5 287.8 Euromonitor International from trade associations.5 0.Anti-Agers -.Premium Lip Care -.Mass Firming/Anti-Cellulite Body Care .568.786.Mass Toners Hand Care .7 99.6 2.Facial Cleansing Wipes .615.Premium Hand Care .3 24.3 641.3 1.Premium Hand Care .1 1.4 0. company research.5 182.4 10.2 106.8 1.1 0.2 107.402.0 13.Mass Hand Care Skin Care Source: 2011/16 TOTAL 4.9 3.1 187.140.Premium Anti-Agers -.1 2.0 0.1 1.Mass Acne Treatments .181.0 1.6 96.5 6.8 14.6 -8.Lip Care -.7 662.Face Masks -.3 83.5 3.9 82.420.3 1.4 24.1 0.5 25.Lip Care -.2 10.384.2 276.341.1 3.1 -0.Toners -.Premium Anti-Agers -.2 3.Liquid/Cream/Gel/Bar Cleansers -.4 16.6 7. trade sources Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016 % constant value growth 2011-16 CAGR Body Care .0 4.5 11.4 82.3 -4.7 82.3 5.3 269.8 0.9 1.530.8 1.0 -0.Mass Toners Hand Care .5 89.1 15.1 273.Mass Lip Care .9 2.7 1.2 91.728.8 1.3 1.714.9 608.8 272.681.Toners -. trade interviews.8 184.Premium Lip Care -.2 107.3 14. trade sources © Euromonitor International .7 -4.2 -0.7 -17.Premium Firming/Anti-Cellulite Body Care -.5 12.3 0.2 606.Mass Face Masks .458.Facial Cleansers -.8 13.3 6.4 3.288.6 24.2 621.2 0.978. trade interviews.7 593. trade press.1 -1.Mass Lip Care .570.9 2.6 1.5 82.Mass Anti-Agers .3 -1.3 1.0 Euromonitor International from trade associations.5 1.5 575.9 13.Anti-Agers -.2 11.9 180.1 2.9 181.4 107.7 9.Premium Acne Treatments -.Premium Toners -.Mass Facial Moisturisers .7 23.4 10.0 3.0 -3.5 8.Facial Moisturisers -.4 108.9 13.4 3.Premium Facial Moisturisers -.Acne Treatments -.9 -3.630.8 10.3 1.

SKIN CARE IN THE US Passport 16 © Euromonitor International .

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