Vidyasagar University MBA Syllabus Structure (Distance Learning) Papers of 100 marks each / IA: 20 marks & UE 80 marks
First Semester: 6 Compulsory Papers (CP) of 100 marks each = 600 Marks CP 101 Management Theory: Principles and Processes CP 102 Managerial Economics CP 103 Quantitative Methods CP 104 Accounting for Managers CP 105 Business Legislation CP 106 Business Communication and Environmental Studies Second Semester: 6 Compulsory Papers of 100 marks each = 600 Marks CP 201 Organisational Behaviour and Management of Change CP 202 Financial Management CP 203 Marketing Management CP 204 Human Resource Management CP 205 Production and Operations Management CP 206 Business Policy and Strategic Management Third Semester: 2 Compulsory and 4 Specialisation Papers (2 from Elective-I and 2 from Elective-II) of 100 Marks each = 600 Marks CP 301 Computer Applications in Business CP 302 Corporate Governance and Rural Management 303 Four Specialisation Papers: 2 from Elective-I Specialisation Group to and 2 from Elective-II Specialisation Group 306 Fourth Semester: 6 Specialisation Papers (3 from Elective-I and 3 from Elective-II) and 2 Compulsory Papers of 100 Marks each = 800 Marks 401 Six Specialisation Papers: Three from Elective-I Specialisation Group to and Three from Elective-II Specialisation Group 406 CP 407 Project Work (including Viva–Voce) =100 Marks (60 + 40) CP 408 Grand Viva


1 Semester



MBA (DL)::FIRST SEMESTER Paper Code: CP 101 Subject: Management Theory: Principles and Processes Full Marks: 100 Course Contents First Half (50 Marks) 1. The Bases of Management – Evolution of Management Thought. 2. The Classical Theory – The Scientific Management Theory, the Classical Administrative Theory. 3. Neo-Classical Theory – The Human Relations Approach and the Social System Theory (Chester Barnard). 4. Behavioural Approach – Rational Decision-making, Individual and the Organisational Goals (Chris Argyris). 5. Socio-psychological Approach and Systems of Management. Second Half (50 Marks) 6. The Structure of Organisations – Formal and Informal, Informal-Formal Relationship – Management implications - Closed and Open Models of Organisations. 7. Organisational Divisions – The Department, Centralisation and Decentralisation, Delegation and Delegated Legislation. 8. Line and Staff Agencies – the major differences, Hierarchy and Span of Control. 9. Leadership, Supervision, and Coordination. 10. The New Public Management – Origin and the Components of NPM, Counter claims: Critics of NPM. 11. Ethics and Public life – Ethics and Public Interest, Ethics and Political Morality, Ethics and Bureaucracy. References: 1. Herbert G. Hicks and C. Ray Gullett, Organisations: Theory and Behaviour 2. Koontz, O’Donnell and Weihrich, Essentials of Management 3. Ewan Ferlie and others, The New Public Management in Action 4. Gibson, Ivancevich and others, Organisations – Behaviour, Structure and Processes 5. S. P. Robbins, Organisational Behaviour, PHI 6. L. M. Prasad, Organisational Behaviour, Sultan Chand 7. M. Banerjee, Organisation Behaviour, Allied


MBA (DL)::FIRST SEMESTER Paper Code: CP 102 Subject: Managerial Economics Full Marks: 100 No. of Classes: 80 Course Contents 1. 2. 3. 4. 5. 6. First Half (50 Marks) The Nature and Scope of Managerial Economics: What is Managerial Economics? – The Scope of Managerial Economics. Objective of Business Firms: Profit Maximisation as Business Objective – Controversy over Profit Maximisation Objective – Alternative Objectives of Business Firms. Analysis of Demand and Demand Forecasting: Analysis of Individual Demand – Meaning of Market Demand – Determinants of Market Demand – Elasticity of Demand – Demand Forecasting – Technique of Forecasting Demand. Theory of Production: Production Function – The Laws of Production – The Laws of Returns to Scale – Optimal Input Combination. Theory of Cost and Break- Even Analysis: Cost Concepts – The Theory of Cost: The CostOutput Relations – Economies and Diseconomies of Scale – Break-Even Analysis. Market Structure and Pricing Decisions: Market Structure and Degree of Competition – Pricing under Perfect Competition – Pricing under Pure Monopoly – Measure of Monopolistic Power – Pricing and Output Decisions under Monopolistic Competition Pricing and Output Decisions under Oligopoly – Pricing Strategies and Practices.

Second Half (50 Marks) 7. Basic Issues in Macroeconomics: Consumption Function – Investment Function – Demand for Money – Supply of Money – Inflation. 8. National Income: Concept and Measurement: Basic concepts and Definition of National Income – Measures of National Income – Methods of Measuring National Income. 9. Theory of National Income Determination: Keynesian Theory of National Income Determination – Fiscal and Monetary Policy – Changes in Aggregate Demand and the Multiplier. 10. Modern Theories of Economic Growth: Harrod-Domar Theory of Growth – The NeoClassical Growth Theory. 11. Business Cycle and Stabilisation: Phases of Business Cycles – Theories of Business Cycle – Economic Stabilisation Policies. 12. Theory of International Trade: Ricardian Theory of Comparative Advantage – HeckscherOhlin Trade Theorem – Factor Price Equalisation Theorem – Terms of Trade – Trade Policy: Free Trade Vs Protection – Balance of Payments, Disequilibrium and Adjustment – International Monetary System.
Co ntinued

5 References: 1. A. Koutsoyiannis, Modern Microeconomics 2. Henderson & Quandt, Microeconomic Theory 3. K.C.Roychoudhury, Microeconomics 4. J. Dean, Managerial Economics 5. Hague, Managerial Economics 6. Bradford, Managerial Decision Making 7. P.L.Mehta, Analysis, Problems, and Cases, Sultan Chand 8. Sampat Mukhopadhyay, Managerial Economics in the Global Context, Central 9. Branson, Macroeconomic Theory and Policy 10. Levacic & Rebmann, Macroeconomics 11. Dernburg & Medougall, Macroeconomics 12. Ackley, Macroeconomics: Theory and Policy 13. Shapiro, Macroeconomic Analysis 14. Dorubush & Fischer, Macroeconomics 15. Branson & Litvask, Macroeconomics

Functional Role of Inventory .Correlation Coefficient – Regression: Method of Least Squares.Solutions of Queuing Models.Dynamic Demand Inventory Models. Continued .Multi-item Inventory Models with Constraints . 3. 5. Normal. 12. Second Half (50 Marks) 8. Deciles. Time Series Analysis: Regularity and Order in Data – Components of Time Series: Trend. 4. Measures of Central Tendency: Measures of Central Location: Mean. Poisson.EOQ models with Quantity Discounts . and Graphic Presentation.method of finding initial solution .Mathematical statement of the problem .Performance Maintenance of Queuing System . Inventory Control: Deterministic Models: Introduction .the meaning of Inventory Control . 11. 9.Deterministic Inventory Models without Shortages . Queuing Theory: Introduction . 7.Mathematical model of transportation problem the transportation method . and Random Movements. Regression Equations.Solution methods of assignment problem. and Mode – Measures of Non-central Location: Quartiles. 6. First Half (50 Marks) Collection and Presentation of Data: Collection of Data: Primary and Secondary Data. Assignment Problem: Introduction . Linear programming: Introduction .Inventory Model Buildings . and Exponential.6 VIDYASAGAR UNIVERSITY MBA (DL)::FIRST SEMESTER Paper Code: CP 103 Subject: Quantitative Methods Full Marks: 100 No. Measurement Scales. of Classes: 80 Course Contents 1. Variance. Index Number Analysis: Meaning and Type – Price Index Numbers – Cost of Living Index Numbers.Scatter Diagram . Transportation Problem: Introduction . Seasonal Changes. Inter-Quartile Range.Probability Distribution of Queuing System Classification of Queuing Models . Skewness & Kurtosis. Median.Optimisations. Standard Deviation. Frequency Distribution.Structure of Linear Programming Model Advantages of Linear Programming . Correlation and Regression: Relationship Measures . 2. 10. Measures of Dispersion: Range. Cyclical Variations. and Percentiles. Inventory Control Probabilistic Models.Essential Features of Queuing System .Simplex Method Duality in Linear Programming . and Data Gathering – Presentation of Data: Classification of Data.Graphical Solution Methods .Sensitivity Analysis. Probability Theory and Probability Distributions: Binomial.

Meerut 11. 14. Hamdy A. Taro Yamame. Ltd. S. Quantitative Methods for Operations Research. Statistical Methods 7. Techniques on Operations Research and Computer Based Management Information System. Operations Research. Vikas 16. Gupta.7 References: 1. Swarup. Kothari. Quantitative Techniques. G. Statistics for Business and Economics. Pragati Prakashan.Mittal. C. N. Monga. K. Statistics for Management 6. J. Vikas 9. V. Dasgupta. Shenoy & Sharma. Gupta. Statistical Analysis for Managerial Decisions 5. S. Operations Research.I & II). S. Taha. Mathematics and Statistics for Economics. Das. Sultan Chand & Sons 13. Kapoor. 4. Levin and Richard. 2. Acharyya. M. Goon. Fundamentals of Statistics (Vol. CBS Publishers and Distributors . Gupta. Operations Research. Operations Research. Gupta. Willey Eastern 12. S. Vikas 8. Ltd. C. the World Press Pvt. B.Das & Co. S. P. and ManMohan. Goel and S. C. R. Boot and Case. Sultan Chand & Sons 15. G. R. Chandan. Statistical Methods 3. Shrivastava.K. Statistical Methods (Part I & II). Macmillan 10. the World Press Pvt. Quantitative Techniques for Managerial Decision Making.

Trading Account. Prentice Hall of India Asish Kr. Materials Cost – Accounting and Management: Procurement / Purchasing of Materials – Storing – Accounting for Materials – Issuing – Pricing Methods – Materials Control Methods. References: B. Bhattacharyya. Vikas 2. PHI 5. Transaction – Journal: Sub-divisions and entries – Ledger: Accounts.Accounting and Management: Concept – Classification – Production Overhead Accounting: Collection. 2. References: 1. Trial Balance – Adjustment entries – Financial Statements: Manufacturing Account. Financial Accounting for Management. Financial Accounting for Business Managers. An Introduction to Accountancy. Ambrish Gupta. Sultan Chand & Sons Jawaharlal. Accounting for Management: Text and Cases. 2. Distribution. S. 10. 9. Cost Accounting:A Managerial Emphasis. 7. Principles and Practice of Cost Accounting. Methods and Techniques of Costing: Methods – Techniques – Job Costing – Contract Costing . Cost Accounting. Excel 4. 5. Company Final Accounts (as per Companies Act) – Issue and Buyback of Equity Shares – Issue and Redemption of Preference Shares and Debentures. Banerjee. Profit & Loss Appropriation Account. Asish K. Conventions. Bhattacharyya and John Dearden. K. Labour Cost . Pearson 6. 5.Marginal Costing. Accounting and Finance for Managers. Vikas 3. and Absorption. and Balancing – Cash Books. . 3. and Datar. Overheads . Maheshwari & Maheshwari. Profit & Loss Account. 4. Posting. Nitin Balwani. 4. of Classes: 80 Course Contents First Half (50 Marks) (Financial Accounting) 1. Capital and Revenue concepts – Depreciation – Provisions – Reserves – Inventory valuation – Errors and Rectifications – Income: Recognition and Measurement. TMGH Second Half (50 Marks) (Cost Accounting) 6. 3. TMGH 1.Accounting and Management: Recording Labour times – Remuneration Methods – Accounting for Wages – Treatment of Idle Time and Overtime. Mukherjee & Hanif. Bhattacharyya. Prentice Hall of India Horngren. Introduction: Cost Accounting: Definition – Concepts of cost and other terminologies – Classification of costs –Evolution of Cost Accounting – Need – Relationship with other branches of accounting. Foster. Advancxed Cost and Management Accounting. Concepts. Prentice Hall of India Saxena and Vashist. GAAP – Double Entry Principle – Cash and Accrual basis of accounting. Accounting as a language of business – Generation of accounting information – Users of information – Structure of Accounting: Principles. 8. Cost Accounting: Theory and Practice. Financial Accounting.8 VIDYASAGAR UNIVERSITY MBA (DL)::FIRST SEMESTER Paper Code: CP 104 Subject: Accounting for Managers Full Marks: 100 No. and Balance Sheet.

Mercantile Law including Industrial Law. Kuchhal. Duties. Vikas 2. Law of Sale of Goods: Definition – Essential elements – Conditions and Warranties – Transfer of Property in the goods – Performance of Contract of Sales – Remedial measures for breach of contract by either party. Trade Marks. Kapoor. First Half (50 Marks) Introduction: Law: Concept. The Information Technology Act. Scope. Himalaya 5. M. References: 1. C. 3. Business Law. Law relating to Information Technology: Information Technology Act. 4. Law of Consumer Protection: Central and State Councils – District Forum – Complaints – Penalties. of Classes: 80 Course Contents 1. D. Second Half (50 Marks) 5. Other Laws: Shops and Establishments – Patents.9 VIDYASAGAR UNIVERSITY MBA (DL)::FIRST SEMESTER Paper Code: CP 105 Subject: Business Legislations Full Marks: 100 No. 8. N. 2000 . Law of Negotiable Instruments: Definitions – Essentials of a Negotiable Instrument and its components – Related parties and their rights and liabilities – Payment and Negotiation rules – Dishonour and Discharge – Banker and Customer. Law of Contract: Definition – Essential elements for a valid contract – Different types of contracts – Legality of Object – Void Agreements – Contingent Contract – Performance and Discharge of Contracts – Breach of Contract and Remedies – Indemnity and Guarantee – Agency. Law of Partnership: Definition – Registration – Rights. 7. and Copyrights – Fair Trade Practices. Business Law. Sultan Chand 4. New Age International 3. Mercantile Law. Rule – Society and Law – Mercantile or Business Law. Pandit and Pandit. 2000 – Definitions – Digital Signature – Electronic Governance – Acknowledgement and Despatch of Electronic Records – Duties of Subscribers – Offences. 2. and Liabilities of Partners – Dissolution of Partnership firm. Gulshan and Kapoor. 6. Definition.

Dryzek and Schlosberg. Verbal Communication: Target Group – Listening – Feedback – Presentation Skills – Use of Aids – Public Speaking – Practice Presentation. and Tables. Asha Kaul. Bayles. Electronic Mail. Report Writing: Types of Reports – Characteristics of a good Report – Components: Outline. K. Debating the Earth 4. Business Communication Today.V. Chand Second Half Environmental Studies (50 Marks) 7. Simplicity. Environment and the Social Issues – Environmental Degradation . Vilanilam. D. J. Industry and Environmental Governance. S. Sinha & A. Mukhopadhyay (ed. The Global Politics of the Environment . Effective Communication. Use of Charts. 9. Environment and Non-State Actors – Business. Response Books 4. Environmental Management. Executive Summary. of Classes: 80 Course Contents First Half Business Communication (50 Marks) 1. 8. M. 3.Sustainable Development. S. Written Communication: Preparing Notes – Composing Business Messages: Style. References: 1. Non-verbal. – Press Release. English for Engineering and Management. 4. A. D. D. Verbal. Non-Governmental Organisations. Behrman.). D. Response Books 3. Heading. Essays on Ethics in Business and the Professions 3. Business Letters: Format / Parts – Styles – Types – Forms: Ordinary. Environment and Women. N. Effective Business Communication. Management and Environment – Environment and Organisational Design. Graphs. Business memos: Drafting Circulars. Proof Reading. Communication: Definition – Process – Importance – Types: Formal and Informal. and Notes – Preparing Agenda – Recording Minutes – Maintaining Diary – Preparing Resume / C. Point wise presentation. References: 1. 6. Mukhopadhyay. Environmental Planning. Organisational Behaviour 6.10 VIDYASAGAR UNIVERSITY MBA (DL)::FIRST SEMESTER Paper Code: CP 106 Subject: Business Communications and Environmental Studies Full Marks: 100 No. Logical sequence. 2. Illustration. Bahi. Fred Luthans. Perspectives and Issues in Environmental Studies 7. PHI 2. Facsimiles (Fax). Fundamentals of Environmental Studies 5. Notices. V. 5. Professional Ethics 2. and Written – Effective Communication. Lorraine Elliott. Sutapa Banerjee.

11 2 Semester nd .

Interactive Conflicts and Negotiation Methods. Donnell and Konopaske.the Process and the Practice. Banerjee. The Management of Change and Culture 6. Stress Management – Prevention and Management . Models and Variables. Robbins. J. Allied 7. Ivancevich. Organistions: Behaviour. Organisational Behaviour. Organisational Viability and Change – Management of Organisational Change: Approaches Contingency Views on Organisation and Management. Organisational Behaviour. Managing Change in the Organisations – Alternative Change Management Technology Overcoming Limiting Conditions. of Classes: 80 Course Contents First Half (50 Marks) 1.12 Vidyasagar University MBA (DL) :: SECOND SEMESTER Paper Code: CP 201 Subject: Organisational Behaviour and Management of Change Full Marks: 100 No. G. References: 1. Communication and Organisation – Types and Processes .Levels and Types of Intervention. Public Sector Strategic Management – the Advantages and Disadvantages . Thomas and W. Structure and Processes 3. Theory and Practices 4. Organisational Behaviour – Concepts.Interpersonal Communications Improving Communications. 9. 4. 3. Fred Luthans. Group Dynamics and Organisations – Classification and Models . P. Nirmal Singh. MBA (DL) :: SECOND SEMESTER Paper Code: CP 201 Subject: Organisational Behaviour and Management of Change Second Half: (50 Marks) Course Contents 6.Theories of Motivation – Styles of Leadership. S. Gibson. PHI .Planning Interventions . Essentials of Management 5. Conflict and Conflict Resolution – Types of Conflicts . Benins. Motivation and Leadership – Types of Motivation . Organisation Behaviour. 2. 7. Organisation Behaviour – Approaches. M. MGH 2. Organisation Change and Development .Teams in Work Place Organisational Culture. M. 10. Koontz. Development of Organisational Behaviour – Historical Background. Donnell and Weihrich. Foundations. 8. 5.Social Support and Counselling.

Cost of Capital: Meaning and Significance of Cost of Capital . and Internal Rate of Return. 8. and Cash) – Theoretical concepts. Corporate Finance. Financial Management and Policy. TMGH. M. MBA (DL) :: SECOND SEMESTER Paper Code: CP 202 Subject: Financial Management Second Half (50 Marks) Course Contents 5.Bank Finance and Working Capital.Effects of Operating and Financial Leverage on Profit Analysing alternate Financial Plans – EBIT-EPS analysis . Myers. Financial Management. Prasanna Chandra.Determining Capital Structure in practice. New Delhi 4. Taxmann.Combined Cost of Capital (weighted). Brealey and Stewart C. Y. Hypothesis: Without Taxes and With Taxes . Prentice Hall. Short-term Investment Decision: Working Capital Measurement – Its relation with Long Term Investment Decision . Delhi 5.Estimation of Working Capital Requirements Management of various Components of Working Capital (i.Concepts of 'Time Value of Money' and ‘Present Value’. Pandey. K. Delhi 3.Concept of Operating Cycle . Financial Policy and Management Accounting. Jain. Ravi M. L.13 8.Concepts of Business and Financial Risk Combined Financial and Operating Leverages.Non-traditional Sources of Finance. Vikas Publishing House. Financial Management. Leverage: Measurement of Leverages . MGH.Traditional Theories .Cost of Equity and CAPM . TMGH. Equity Capital. 3.Different Theories . Inventory. New Delhi . M. 2. Payables.Scope of Financial Management . Financial Management. Banerjee. 6. and Retained Earnings . Profitability Index.Calculation of Cost of Debt: Preference Capital. Introduction: Basic Finance Function . PHI. Organisational Behaviour. Determinants of Working Capital Management . M. Hybrid Instruments. Kishore. Dividend Decision: Dividend and Valuation . Prasad. Richard A. Payback Period. Sources of Business Finance: Long Term and Short Term Sources of Finance . New York 2.e. I. Receivables. New Delhi 6. Net Present Value. James C. Sultan Chand Vidyasagar University MBA (DL) :: SECOND SEMESTER Paper Code: CP 202 Subject: Financial Management Full Marks: 100 First Half (50 Marks) Course Contents 1. 4. Capital Structure Theories: Various Components in Capital Structure and their implication . Financial Management. B.Dividend Policies – Some Examples Factors affecting Dividend Policy.. Long-term Investment Decision: Different methods of Capital Budgeting and their rationality – Accounting Rate of Return. References: 1.Objectives of Financial Management – Shareholders’ Wealth Maximization and Agency Theory . Van Horne. New Delhi 7.Financial Management and other Functional Areas of Management .M.M. 7. Khan and P.

Walker. Stanton. Sisodia. Etzel. Financial Management: Strategy. Managing the Integrated Marketing Communication System and Promotion Decisions (including Advertising. M. 10. Etzel. Product Management and New Product Development (including Product Life Cycle and Branding).14 8. Philip Kotler. Wiley 7.). Sales Promotion. New Issues in Marketing (Global Marketing. Response Books . Marketing Information System and Marketing Research. PHI 2. Fundamentals of Marketing. Marketing Sense. 5. 7. Targeting. Saroj Datta. Strategic Market Management. Ramaswamy and Namakumari. Consumer Behaviour. and Positioning. Customer Buying Behaviour and nature of Organisational Buying. Saroj Datta. Excel Books MBA (DL) :: SECOND SEMESTER Paper Code: CP 203 Subject: Marketing Management Course Contents Second Half (50 Marks) 8. PHI 10. Green Marketing. Developing Market Oriented Strategies. Sheth. Excel 4. Implementation and Control. Satisfaction – Concept of Value Chain. Stanton. 3. 4. Nature and Scope of Marketing: Core Concepts of Marketing – Delivering Customer Value and 2. MGH 3. L. Macmillan 5. Brand Positioning. V. Bhasin. Harren J. e-Marketing). Pragati Prakashan. Response Books 6. Excel 4. Financial Management and Policy. Meerut 9. Marketing Performance Assessment. Sisodia. Bhalla. Subroto Sengupta. Fundamentals of Marketing. 6. K. PHI 2. 11. Marketing Management. Global Marketing Management. Pricing Strategies. PHI 9. Marketing Management. Aaker. Philip Kotler. Ramaswamy and Namakumari. Cases in Marketing Management. Sheth. Kapil and Kapil. 12. Marketing Management. Walker. References: 1. Market Segmentation. Tectonic Shift. etc. etc. Marketing Sense. Conceptual understanding of Marketing Mix. New Delhi Vidyasagar University MBA (DL) :: SECOND SEMESTER Paper Code: CP 203 Subject: Marketing Management Full Marks: 100 Course Contents First Half (50 Marks) 1. Personal Selling. Keegan. Designing and Managing Marketing Channels. The Environment of Marketing (including Customer Analysis and Company Analysis). Schifemen & Kanuk. 9. Tectonic Shift. Marketing Management. MGH 3. Anmol Publication. References: 1. TMGH 8. Macmillan 5. Publicity / Public Relations.

Wiley 7. Subroto Sengupta. Human Resource Planning: Forecasting future personnel requirements – Inventorying present manpower resources – Process of HR Planning – How to forecast personnel needs: Trend Analysis. PHI 9. Robbins. PHI 10. Human Resource and Personnel Management: Text & Cases. David A. Rajendra. S. Blackwell Publishers 8. L. and Strategic Roles of HR Manager – Difference between HRM and Personnel Management. Chand & Co. Organisational Behaviour: Human Behaviour at Work.15 6. 3.TMGH 3.N. Aid in Recruiting and Selecting. Bhasin. Cases in Marketing Management. Alan H. Effective Personnel Management. Fair and Equitable Treatment to employees. Company Morale Officer. Performance Appraisal: Performance Appraisal: Objectives. 5. K. Purposes. Human Resource Training. Selection: Outcomes of Selection Decision – Process of Selection – Selection Tests – Interviews – Barriers to effective selection. Chand & Co. Operational. References: 1. Process and Methods – Management by Objectives (MBO) – Problems in Performance Analysis – Improving Performance Appraisal – Potential Evaluation. 2. 7. Khanka. Aaker. Strategic Market Management. Scatter Diagram. The Handbook of Human Resource Management. Macmillan Publishing Company 5. PHI 4. S. Occupational Shifts. and Global Competition – Role of HR Manager: Employee Advocate.Subramani and G. Newstrom and Keith Davis. Personnel: The Management of People at Work. 2. of Classes: 80 Course Contents First Half (50 Marks) 1. Brian Towers. Administrative. Schifemen & Kanuk. Introduction: Objectives of human resource planning – Meaning and Scope – Functions of HRM: Manpower Requirement. Biswajeet Pattanayak. Training: Importance and Need for Training and Development – Areas of Training – Steps in Training Programmes – Methods of Training – Impediments to effective Training – Training and Development. Brand Positioning. 4. and change in technology – Conflict between quantitative and qualitative approaches used in planning process – Succession Planning: Replacement chart and Transition matrix. Consumer Behaviour. Excel Books Vidyasagar University MBA (DL) :: SECOND SEMESTER Paper Code: CP 204 Subject: Human Resource Management Full Marks: 100 No. Ratio Analysis. and Delphi Technique – Limitations in HR Planning: Labour turnover. TMGH 6. Salary and Wage Administration. Anderson. market fluctuations. Ltd. Keegan. 6. Ltd. S. Harren J. Recruitment: Objectives of recruitment – Purposes and Importance – Factors influencing Recruitment: External and Internal – Process of Recruitment – Sources of Recruitment: External Sources and Internal Sources. Personnel / Human Resource Management. John W. Blackwell Publishers . Himalaya Publishing House 9. TMGH 8. P. Aswathappa. Human Resource Management: Text & Cases. Champion for Employee Issue. and Employee Morale – Importance of HRM: Economic and Technological Changes. Crisis Management. Human Resource Management and Industrial Relations (with Text Cases and Review Questions. Dale S. Global Marketing Management. Beach. M. S. DeCenzo and Stephen P.

2. and Legal and Political factors – Methods of preventing Industrial Disputes – Settlement of Industrial Disputes. TMGH . Influencing factors. S. Himalaya Publishing House 9.TMGH 3. Pearson Education (Singapore) Pvt. David A. Anderson. Macmillan Publishing Company 5. Human Resource Management: Text & Cases. and Types – Safety Policy – Types of Accident – Advantages of an Accident-free Organization – Health Policy – Occupational Hazards and Diseases – Statutory Provisions on Industrial Safety – Statutory Provisions on Health – Social Security Measures. Different Approaches. Personnel: A New Approach to Management. Ltd. 7. Newstrom and Keith Davis. Personnel / Human Resource Management. Derek Torrington and Laura Hall. Personnel and Human Resource Management (Text & Cases). Dynamic Personnel Administration – Management of Human Resources. and Theories – Collective Bargaining: Meaning and Strategies. Meaning and Scope. Aswathappa. Prentice Hall International K. TMGH 6. Biswajeet Pattanayak. Subba Rao. Trade Union Practices. Ltd. Ltd. PHI 4. Lockouts. Personnel: A New Approach to Management. Himalaya Publishing House Derek Torrington and Laura Hall. Blackwell Publishers 8. Aswathappa. M. Prentice Hall International 14. Rajendra. Khanka. Human Resource Management and Industrial Relations (with Text Cases and Review Questions. Gary Dessler. 11. S. Personnel: The Management of People at Work. P. The Handbook of Human Resource Management. Human Resource and Personnel Management: Text & Cases. Brian Towers. Management. Different Parties. Rudrabasavaraj. Picketing and Boycott – Causes of Industrial Disputes: Economic. Personnel and Human Resource Management (Text & Cases). S. K. M. John W. N. Human Resource Management. Industrial Relation: Industrial Relation: Importance. Himalaya Publishing House 13. 13. Human Resource and Personnel Management. Beach. Sources and Essentials of sound Grievance Procedure. 8. Dale S. K. Organisational Behaviour: Human Behaviour at Work. Industrial Disputes and Industrial Relations: Industrial Disputes – Forms of Industrial Disputes: Strikes. 14. Himalaya 12. Gary Dessler. and Barriers – Employee Grievances: Meaning. Human Resource Training. Ltd. 11. 9. Rudrabasavaraj. Human Resource and Personnel Management. P. Conditions. Pearson Education (Singapore) Pvt. Gherao. Effective Personnel Management. Chand & Co. Himalaya Publishing House 12. S. Chand & Co. N. References: 1. 10. Dynamic Personnel Administration – Management of Human Resources. Empowerment: Empowerment: Meaning.Subramani and G. Employee Welfare: Employee Welfare: Objectives. Publishing House P. and Vehicles – Workers’ Participation in Management: Objectives and Forms – Trade Union: Why do workers join Trade Union? Types. TMGH Vidyasagar University MBA (DL) :: SECOND SEMESTER Paper Code: CP 204 Subject: Human Resource Management Course Contents Second Half (50 Marks) 7. DeCenzo and Stephen P. Human Resource Management. Robbins.N. Aswathappa. Blackwell Publishers 10.16 10. Subba Rao. Alan H.

2. Production and Operations Management. R. Macmillan 5. Project management and Resource Allocation: Project Management Techniques . Buffa and R. Production and Operations Management. PHI 10. Muhlemann. Altekar. Chase and N. OUP 7. Bedi. Jaico 4.17 (CP204) Vidyasagar University MBA (DL) :: SECOND SEMESTER Paper Code: CP 205 Subject: Production and Operations Management Full Marks: 100 No. and K. Nair. N. of Classes: 80 Course Contents First Half (50 Marks) 1. 4.Product Development: Product and Process Analysis . Production and Operations Management. S. Lockyer. Aquilano. G. J. B. Production and Operations Management. Adam. Oakland. Production Planning and Control: Demand Forecasting for Production . 3. TMGH 2. Nature and Scope of Production and Operations Management: Concept and Importance. S. Types of Manufacturing Systems and Layouts of Production System: Capacity Planning and Management .Production Scheduling and Control Techniques and Materials Requirement planning. K. Sarin.Plant Location and Plant Layout. N. Morton. Production and Operations Management. Production and Operations Management. Panneersalvam. Vikas 3. Chary. A. Production and Operations Management. Pearson Education / PHI 8. Irwin MBA (DL) :: SECOND SEMESTER Paper Code: CP 205 Subject: Production and Operations Management Course Contents Second Half (50 Marks) .Line of Balance Resource Allocation – Linear Propagation and Computer Application in Production and Operations Management. Production Management. Modern Production / Operations Management. E. John Wiley 6.Aggregate Planning . TMGH 9. Production and Operations Management. References: 1. J.

Maintenance. B. Morton. 8. E. Work Environment: Industrial Safety – Accidents: the Causes and Effects of Accidents Responsibilities and Organization of Safety . Jaico 4. Altekar. Muhlemann. Modern Production / Operations Management. Lockyer.Quality Management: Statistical Quality Control . TMGH 9. and K. John Wiley 6.Control Charts . R. PHI 10.Total Quality Management. Production and Operations Management. Quantity and Quality Management: Inventory: Concepts.Basic Inventory Models . Elements of Work Study: Introduction to Work Study: Principles and Methods of Study .Concept of Acceptance Sampling . Bedi. TMGH 2. Production and Operations Management. ISO 9000 / 2000.Inventory Systems . Vikas 3. Value Analysis and Productivity: Maintenance Management .Productivity and its Measurement. OUP 7. 7. Production and Operations Management. References: 1.Principles and Application of Time Study . and Costs . Aquilano. Functions. Nair. Irwin . J. J. Adam. Chase and N. N. Panneersalvam.18 5. Sarin.Value Analysis and Engineering . Production and Operations Management. K. Production and Operations Management. Macmillan 5. Chary. 6. Production and Operations Management. N. G. Buffa and R. Pearson Education / PHI 8. Oakland.Types of Maintenance Cost Consideration in Management . Production Management.Safety Management.Work Sampling and Development of Production Standard. S. S. Production and Operations Management. Production and Operations Management.

H.SWOT analysis. Procedures. Objectives.Management buy-out – Diversification: reasons and risks . Michael E. F.Levels at which strategy operates .. B.Exchange offer . Business Policy and Strategic Management. Mumbai 3. L.Joint venture . Budhiraja. TMGH 8. Implementing Strategic Management.Financial restructuring . New Delhi. 2. Hill International Edition 5. I. Strategic Analysis: Paper Code: CP 206 Subject: Business Policy and Strategic Management Second Half: (50 Marks) . Strategic Management. Ansoff. Business Policy. Macmillan.Internal analysis and diagnosis: concept and necessity . and Athreya. Hunger.Corporate control .Environmental Threat and Opportunity Profile (ETOP) .. Introduction to Corporate Strategy: Importance of strategy . Tata McGraw Hill Publishing Company. Strategic Management. Himalya Publishing House. Das.Decision situations and role of strategy .Spin off . F. Porter. 3. References: 1. Programmes and Strategy . M... Environmental and Internal Analysis: Environmental analysis and diagnosis: concept and necessity . Prentice Hall International Edition 6.. Kazmi. S.. and Wheelen. W. Rules. The Competitive Advantage of Nations.Strategic Advantage Profile (SAP) . R. A.Sell-off – Divestiture .Strategic Business Unit (SBU) . David J. Cases in Strategic Management. Corporate Restructuring and Diversification: Mergers and Acquisitions . Thomas I. TMGH 7. Cherunilam.Corporate turnaround. and Glueck. B.. Jausch. Addison-West International Edition 2. New Delhi 4. MBA (DL) :: SECOND SEMESTER Course Contents 4.Strategic Management Process.Changes in ownership structure .19 Vidyasagar University MBA (DL) :: SECOND SEMESTER Paper Code: CP 206 Subject: Business Policy and Strategic Management Full Marks: 100 No.Mission. Ranjan. Policies. Crafting the Strategy. of Classes: 80 Course Contents First Half (50 Marks) 1.

Kazmi. Strategic Management. and Glueck. New Delhi 4.Cost dynamics. Mumbai 3. Implementing Strategic Management.Essential Features of an Effective Evaluation and Control System. H. New Delhi 8. F. F. M.Operational Control . Macmillan. Jausch.. David J. Prentice Hall International Edition 6.Preventive Control .Operating and financial analysis . New Delhi. L. Strategic Management. and Wheelen. Addison-West International Edition 2.. and Athreya. Tata McGraw-Hill. Strategy Implementation: Project and procedural implementation – Resource allocation – Structural implementation and Functional implementation – Behavioural implementation. R. References: 1. B. Hunger.. Budhiraja. Cherunilam. W.20 Portfolio analysis and display matrices . 6.. Porter. New Delhi 7. Business Policy and Strategic Management. TMH... S. B. Ranjan. Ansoff. Das. A. Thomas I. Hill International Edition 5. Tata McGraw Hill Publishing Company. I. 5. Cases in Strategic Management. Strategy Evaluation and Control: Strategic Control . The Competitive Advantage of Nations. Himalya Publishing House. Crafting the Strategy. Business Policy. 3 Semester rd . Michael E..

Floating point representation of a number .Introduction to Telecommunications .Use of Internet and Email – Unix Operating System. 3. TMGH W. Computers and Operating Systems: Fundamentals of computer . Arivazhagan. TMH . Step by Step MS-Office. Computer Architecture and Organization. Presentation and Data Base Management . Directories / Sub-directories / Paths.Graphics concepts . Salivahanan . 2. PHI Hayes. 5.Hexa-Binary. 4.Octal-Binary . Operating System Concepts. Database Management System. Korth. Stallings. File Naming conventions) Programming – Hardware System Software .Boolean Logic Operations. etc. Spreadsheet.Information Processing Cycle .Introduction to computer architecture. 4. Digital Circuits and Design.Role of Information in corporate environment .Information System . Vikas Curtis Frye. 6. Number system: Binary numbers . PHI Silberchatz Galvin. 3.File Management (Hard Disk Management..Binary-Octal . Operating System: Introduction to Operating System: Function.21 VIDYASAGAR UNIVERSITY MBA (DL) ::THIRD SEMESTER ( Compulsory) Paper Code: CP 301 Subject: Computer Applications in Business Full Marks: 100 Course Contents First Half (50 Marks) 1.Creating Presentations and Reports. Operating Systems. S.Arithmetic operation – One’s and Two’s Complements Development of Boolean Algebra . S. References: 1. and Sudarshan. An Overview of Selected Application Software: Word Processing. Kristen Crupi. Goal.Operating System versus Graphical User Interface . Pearson Education Silberchatz. 2. and Types Overview of Single-user Operating System and Multi-user Operating System .

5. MS Excel. Lucknow 2. King’s Committee OECD. Database Software: (Anyone) MS Access.Number of Directors. 3. Foxpro. Power Point. 2.22 Second Half (50 Marks) (Practical) 5. Eastern Book Company. 6. K. Microsoft Office: MS Word. Corporate Form of Business: Meaning – Nature – Characteristics. VIDYASAGAR UNIVERSITY MBA (DL) ::THIRD SEMESTER ( Compulsory) Paper Code: CP 302 Subject: Corporate Governance & Rural Management Full Marks: 100 Course Contents First Half Corporate Governance (50 Marks) 1. 7. Hampel Committee. New Delhi . Public and Customer Care. Constitution of Board of Directors and Corporate Governance : Directors: Concept – Legal Position . Board Committees and Their Functioning Board Committees – Types – Constitution – The Philosophy – Delegation of Power – Limits of Power – Role of Non-executive Directors. Anglo – American Systems – Corporate Governance and Audit – Corporate Social Responsibility – Environmental Protection . Blue Ribbon Committee. etc. (B) Corporate Goverance Code in India: CII . Ghosh and V.Fair Trade Practices . Narayan Murthi Committee – Corporate Corruption and Frauds – Clause 49 of the Listing Agreement with SEBI (India). Avtar Singh. Sultan Chand and Sons. K. Powers. Naresh Chandra Committee.Compliance with other National Laws. References: 1. Programming: C-Language. Balachandran. P. Corporate Governance Codes and Laws: (A) Corporate Governance Code outside India: Cadbury Committee. M Birla Committee. Company Law and Practice. Indian Company Law. Duties and Responsibilities of Directors Powers. Duties and Liabilities of Directors – Socio-Political – Legal aspects of Board’s Responsibilities. Corporate Governance Vis-à-vis Management – Roles of Shareholders – Management and Board – Corporate Governance Models: German – Japanese. 4.

Local Government in India . Snow white Publications. (b) Planning of Plan Management in India – Decentralised Planning – its implementation Technology and Rural Development: Choice of Appropriate Technology and Rural Development. 7. Guide to Companies Act. Maheswari.3. Desai (ed. Majumdar and G. 4. A. Practice & Procedures. Stakeholders in Rural Development – Government and NGO Collaboration. Gopalswamy. 3. K. K. 2. Wadhwa & Company. R. Sengupta. Company Law and Practice. Taxmann. 3. 8. N. Wheeler Publishers. 6. Emerging scenario. Rural Development in India Madhab Godbole.Principles and Perspective. K. Status of Panchayati Raj in the States and Union Territories of India. 4. 8. Nagpur B. L. R. Rural Employment Strategy Agarwal. Delhi K. Indian Administration S. Rural Sociology in India S. Company Law. Kapoor. New Delhi A. Rural Local Self Governance in India . Rural Economy of India Anil Kumar Jana. Taxmann Allied Services Publishers. Mahaeswari. VIDYASAGAR UNIVERSITY MBA (DL) ::THIRD SEMESTER ( Compulsory) Paper Code: CP 302 Subject: Corporate Governance & Rural Management Full Marks: 100 Course Contents Second Half Rural Management (50 Marks) 1. Ramaiya. Mahaeswari. 23 A. 4. Administering District Plans in India Mathew and others. 7. Law of Corporate Governance. Mumbai. Delhi. Bansal. Corporate Governance . N. 5. 2.). and Kundan Lal. N. S. References: 1. R. R. Eastern Law House. Kolkata C. R. Corporate Governance. District Magistrate: Role of the District Magistrate – in Rural Administration. 5. Alternative approach to Rural Development: (a) Community Development Programmes – Management Design and people’s Participation – Integrated Rural Development Programmes –Centrally Sponsored schemes.Panchayati Raj Institutions – Structure and Functional Arrangement – Governance at the Grass Roots – the basic features. Sampath.Law. 5. 6.

3. Building Long Term Relationships: What Small Firms Can Teach us About Relationship? Identifying Relationships at Risk . The Administrator (LBSNAA. Indian Journal of Public Administration (IIPA). 10. Consumer Analysis and Marketing Strategy: Consumer Trends .Consumers’ Behavioural Characteristics.Situational Influences.Alternative Evaluation . 5.Establishing Customer Relationships on the Internet. Defining CRM Process: Extending the Concepts of Relationships. Kurukshetra. Customer Satisfaction: Customer’s Definition of Value . Scope. 4. Cultural & Ethnic Values (Cross-Cultural Variations) . 8. Factors Influencing Consumer Behaviour: Environmental Influence. Achieving Competitive Advantage through Relationships: Role of Information Technology . The Psychological Processes of Consumer Behaviour: Information Processing – Learning .24 9. and Applications.Diffusion of Innovations .Managing Customer Relationships 1:1. Understanding the Consumers’ Behavioural Decision Process: Diagnosis – Need Recognition and Search . First Half (50 Marks) Consumer Behaviour: Nature. 11. Second Half (50 Marks) 7.Satisfaction and Relationship Building.Influencing Attitude and Behaviour.Purchase and its Outcome.Family and Household Influences .Customer Service and Marketing. 9.Personal Influence .Social Class and Status . 2. Economic and Political Weekly. References: . Mussoorie) VIDYASAGAR UNIVERSITY MBA (DL) ::THIRD SEMESTER Specialisation: Marketing Management Paper Code: MM 303 Subject: Consumer Behaviour and Customer Relationship Management Full Marks: 100 Course Contents 1.Global Consumer Markets. Nature of Customer Relationship: Economics of Customer Relationship . Journal of Rural Development (NIRD). 6. Understanding the Consumer: Consumer Behaviour Model .

New York. BPI Irwin Howard. Panda Tapan and Sachdeva. Consumer Behaviour : Implications for Marketing Strategy.Logistics of distribution .. Dimension of Sales Management: Planning.setting sales territory . E.Management of marketing channels . Marketing Channels. Consumer Behaviour.motivating and training of sales personnel . . Dalyrample. I. 6. Consumer Behaviour. References: 1. Second Half (50 Marks) 3.. McGraw Hill Schiffman.. 3.Role and types of transportation in India. Anderson.International marketing channels. ADD I. Secrets of Customer Relationship Management..sales manager and his role and responsibilities in an organization. 4. Prentice Hall Loudon. Consumer Behaviour in Marketing Strategy. cost analysis and sales audit.time management in sales . Prentice Hall Inc. Marketing channels: Structures. Anne T. Steen. and selecting the sales personnel .Channel planning .setting and formulating personal selling objectives career in professional selling . scope and design of sales territory sales quota types and quota setting . R. Sales Management: Concept and Cases. D... L. and Coughlan.sales force compensation plan . 4. Miniard Paul W. Prentice Hall VIDYASAGAR UNIVERSITY MBA (DL) ::THIRD SEMESTER Specialisation: Marketing Management Paper Code: MM 304 Subject: Sales and Distribution Management Full Marks: 100 Course Contents First Half (50 Marks) 1.nature and scope of personal selling and sales management .Assessing channel performance . 3.sales analysis. Prentice Hall Barnes James G. Sales and Distribution Management..Designing Channel Systems . Alleyn & Bacon Hawkins Del. J.nature. 5. Introduction: Introduction to personal selling and sales management .. 1992. Ansary. 4.sales force evaluation program . New Jersey.. Best Roger I. 25 Engle James. F. 2. Consumer Behaviour. organizing. Coney Kennath A.. R. Dryden Press Solomon Machael. recruiting. D. Consumer Behaviour : Concepts and Application. Prentice Hall of India. Louis W. Oxford Publication. John willey & Sons. functions.1.. 7.. 8. 2. Blackwell Roger.Retailing and whole selling types and critical issues in Indian perspective . New Delhi. New Delhi. Accelerated Customer Relationships. Marketing channels and legal issues in Indian perspective : Information systems and channels management . 2. and relationships . Professional Sales Management. McGraw Hill Swift Ronald S.types of sales personnel ..sales forecasting and sales budgeting .Organizational patterns in marketing channels ..

. Charles R. 2. Second Half: (50 Marks) 3. Kogan Page. South Western. 4. Knowledge Management: Strategic HR Issues – Importance of HR in Merger & Acquisitions – HR Specialists as Strategic Partners – Impact of HR on Business Performance and Competitive Advantage–HR Strategy and Policy vis-à-vis Business Process Outsourcing – Learning Organisation as an objective of HRM policy and strategy . Greer. Mello. Strategic Human Resource Management: A General Managerial Approach. Important Areas of HR Strategies and Policies: Employee Resourcing Strategy – Performance Management Strategy – Training & Development Strategy – Reward Strategy – Employee Relations Strategy – HR Strategies in International Assignment. 3.26 VIDYASAGAR UNIVERSITY MBA (DL) ::THIRD SEMESTER Specialisation: Human Resource Management Paper Code: HR 303 Subject: Human Resource: Policy and Strategy Full Marks: 100 Course Contents First Half (50 Marks) 1. Strategic Human Resource Management: A Guide to Action. Jeffrey A. Pearson Education. Change and Managing Culture – Competency-Based HRM – Resource-Based HRM. Strategic Human Resource Management. References: 1. 2. Roles of HR in Facilitating and Managing Change: HR Strategies vis-à-vis Organisational Development. Michael Armstrong. Thomson. Strategic HRM and HR Strategy: Concept and Definitions – Approaches – Linking Business and HR Strategy – Issues in formulation of HR Strategies – Achieving Strategic Fit – HR Policies: Concept and Importance – Overview of HR Policy Areas – Formulation and Implementation of HR Policies.

Evolution and Importance .Job Description . 4.Job Analysis .Human Resource Planning and Internal and External Labour Market .Human Resource Information System and Human Resource Planning. 2.Employee Turnover analysis . Towards a General Theory of Human Resource Management. Performance Appraisal Skill Matrix – Competency Mapping .Talent Management . Promotion and Job rotation . Palgrave. Human Resource Strategy.27 4. References: 1. 5. D.Job Specification . John Bramham.Qualitative and Quantitative Methods of Forecasting Demand and Supply of Human Resources (Numerical examples to be used wherever required) .Transfer.Management Development Programmes Career Planning and Succession Planning . Shaun Tyson. Action Planning: Recruitment and Selection . Excel Books 2. VIDYASAGAR UNIVERSITY MBA (DL) ::THIRD SEMESTER Specialisation: Human Resource Management Paper Code: HR 304 Subject: Human Resource: Planning and Utilisation Full Marks: 100 Course Contents First Half (50 Marks) 1.Macro and Micro level HRP . Peter Boxall and John Purcell.Succession charts .Human Resource Accounting and Audit . Strategy and Human Resource Management. K. Macmillan. Skills and Multi Skilling: Training and Appraising Employee Performance.Contemporary approach to HRP – Relationship between HRP and Strategic Planning – Managerial Issues and Role of HRP Professionals – Productivity and Human Resource Planning – Impact of Technology on HRP. Human Resource Planning: Process and Steps .Difference between Human Resource Planning and Man Power Planning . University Press . Human Resource Planning (HRP): Concept.Flexibility and Downsizing Plans. Human Resource Planning. Human Resource Planning. Bhattacharya. Pitman Publishing.Role Analysis Techniques. Second Half: (50 Marks) 3.

Kogan Page. Human Resource Planning. 4. Paul Turner. 3. International Financial Management. New Delhi 5. – . International Banking and Country Risk – International Portfolio Diversification – International Transfer Pricing..The crash of 96 and Beyond. HR Forecasting and Planning. Institute of Applied Manpower Research. London 4. Michael Armstrong. Second Half: (50 Marks) Markets 5. Globalization and the Growth of Derivatives . References: 1. Forecasting and the Image of the future Central Banks and the Balance of payments. 7. The European Monetary System and other Regional Artificial Currency Areas – New Instruments in International Capital Markets. A Handbook of Human Resource Management Practice. VIDYASAGAR UNIVERSITY MBA (DL) ::THIRD SEMESTER Specialisation: International Business Paper Code: IB 303 Subject: International Financial Markets Full Marks: 100 Course Contents First Half (50 Marks) 1. Anmol. History of the International Financial System – The Rise and Fall of Bretton Woods. 2.P. New Delhi. Eurobond Valuation and Hedging – Interest Rates and Currency Swaps Pricing Option Features of International Bonds. Bhalla. Eurocurrency Futures and Options . Chartered Institute of Personnel and Development. 8. Srivastava.V.Syndicated Euro Credits – international Bond Introduction – New Issue Procedures in the Eurobond markets. Euro-currency Market – Euro Banking and Euro Currency Center – Deposit Dealing and the Term Structure of Euro Currency Rates. K. 6. M.28 3.

St. Parameters and constraints on Exposure Management. California. and Stonehill. Miami. Alan C.2. Definition of Foreign Exchange – Type of Foreign Exchange Markets and Transactions Quoting Foreign Exchange Rates – Spread – Official and Free market Rates . V. Multinational Business Finance. Kim. Suk and Kim Seung. Multinational Finance... 8. 7. Second Half: (50 Marks) 5. Shapiro. 29 Bhalla. Forward Rates – Quoting Forward Rates. K. New Delhi. Addison Wesley.. . 3. Exposure Management Techniques – Organization of Exposure Management Function. 5. 7. Adrian.Cross Rates. Prentice Hall Inc. Options and Futures. Global Corporate Finance: Text and Cases. 6. Managing Intentional Investment and Finance. 4. 2. Options – 3. Multinational Financial Management. VIDYASAGAR UNIVERSITY MBA (DL) ::THIRD SEMESTER Specialisation: International Business Paper Code: IB 304 Subject: Foreign Exchange Management Full Marks: 100 Course Contents First Half (50 Marks) 1. Theory and Practice of Forecasting Exchange Rates. Tax Treatment of Foreign Exchange Gains and Losses – FEMA. Paul. Anmol. Organization of the Foreign Exchange Markets – Currency Futures – Currency Currency Swaps. Johnson and Giaccotto. Florida. Corporate Exposure Management – Alternative Definitions of Foreign Exchange Risk Exposure Information System . Economic Fundamentals – Financial and Socio-Economic Factors – Technical Analysis. 4.Alternative Strategies for Exposure Management. Buckley. Arthur I. West. Eiteman. New Delhi. Prentice Hall of India. David K. Englewood Cliffs. 6.

Introduction to Investment and Securities: Securities – Securities market – Traditional securities (Equity shares. 4. Financial Statement Analysis: Financial Statements – Types. etc. . ‘Return’ and ‘Risk’ in Securities Market: Elements in Return – Yield to Maturity – Components of Systematic and Unsystematic risk – Traditional measures of risk – Markowitz’s Mean-Variance rule. Fundamental Analysis: Introduction – Chemistry of Earnings and Fundamental analysis – Economy analysis – Industry analysis – Company analysis. etc. Z. London. V.) – Other methods of financial statement analysis. and debentures) – Non-traditional securities (Mutual Fund Scheme.` VIDYASAGAR UNIVERSITY MBA (DL) ::THIRD SEMESTER Specialisation: Financial Management Paper Code: FM 303 Subject: Financial and Investment Analysis Full Marks: 100 Course Contents First Half (50 Marks) 1. NJ Prentice Hall. Speculation – Misconceptions about speculation – Trading methods of securities. New Delhi.) – Investment vs. International Financial Management. Boston 5. 7. Macmillan.. Bhalla. Shapiro. Warrant.. K. Valuation of Securities: Valuation of Bond or Debenture – Valuation of Preference Share – Valuation of Equity share – Investment decision based on valuation. Aliber. Exchange Risk and Corporate International Finance. Inter-firm.. New York Institute of Finance.30 References: 1. 5. Preference shares. H. Industry. Technical Analysis: Introduction – Difference with Fundamental analysis – Dow theory and its basic assumptions – Classical technical tools – Modern technical tools – Miscellaneous tools. 6.. Special Bonds. Global Depository Receipt. 2. C. 2. Proforma. Trading in the Global Currency Markets. Allyn and Bacon. Second Half: (50 Marks) 4. 3. Sutton. A. Anmol. Efficient Market Theory: Basic concepts – The Random-Walk Theory – Weak Form of EMH – Semi-strong Form of EMH – Strong Form of EMH – Market efficiency and analysis for investment. A. 3. Convertibles. various modes of presentation – Financial statement analysis with the help of financial ratios – Types of Ratio Analysis (Trend. Luca Cornelius. W. International Financial Management. Trading in Currency Options.

.K. 6. 2006 5.. Pandian. Portfolio Revision: Need for revision – Meaning of ‘Portfolio Revision’ – Constraints in ‘Portfolio Revision’ . Stock Exchanges and Investment. TMH. Fischer. Lev.Y. Institutional and Managed Portfolio: Meaning and interpretation of ‘Institutional and Managed Portfolio’ – ‘Mutual funds’ as an example of managed portfolio – Mutual fund Organization – Net Assets Value (NAV) and Public Offering Price (POP) – Mutual Fund Schemes in India – Other Institutional portfolios in India. Portfolio Analysis: ‘Return’ and ‘risk’ of an individual security – Expected return of a portfolio – Risk of a portfolio – Reduction of portfolio risk through diversification – Portfolios with more than two securities (including calculation of ‘return’ and ‘risk’. .31 References: 1. 1st Edition. R. 1987 VIDYASAGAR UNIVERSITY MBA (DL) ::THIRD SEMESTER ( Specialisation ) Specialisation: Financial Management Paper Code: FM 304 Subject: Portfolio Management Full Marks: 100 Course Contents First Half (50 Marks) 1. Security Analysis and Portfolio Management. Vikas Publishing House. C.J. ……………. D. P. 2005 4. Khan. Financial Management–Text.E. 2004 2.. N. V. and Jain. 5. 1995. 1st Edition.Multi-index model. Indian Reprint. 1st Edition. Publications. 3. Ltd. 7. Raghunathan. Security Analysis and Portfolio Management. 6. P. Treynor ratio. Performance Evaluation of Managed Portfolios: Performance evaluation of mutual funds – Dollar-Weighted rate of return – Time-Weighted rate of return – Risk-adjusted returns (Sharpe ratio. Prentice Hall of India Pvt. Sinha.. Financial Statement Analysis. Second Half: (50 Marks) 4.. Problems and Cases. 3. 2. etc. and Jordan. G. Capital Asset Pricing Model (CAPM): Fundamental notions of Portfolio Theory – Assumption of CAPM – Efficient Frontier with riskless lending and borrowing – The Capital Market Line – The Security Market Line – CAPM.. 4th Edition. B. Introduction: ‘Portfolio’ and ‘Portfolio Analysis’ – Evolution of ‘Portfolio Management’ – Role of ‘Portfolio Management’. Portfolio Selection: Feasible set of portfolios – Selection of ‘optimal portfolio’ – Limitations of Markowitz model – Single index model .Portfolio Revision Strategies – Formula Plans..) – Jensen’s differential return – Problems of evaluation with risk-adjusted measures. B.. M. Financial Statement Analysis. TMH.

Security Analysis and Portfolio Management. S. Indian Reprint. and Jordan. 1996 3. 1987. 4. R..J. D. and Varma. TMH. Portfolio Management: Theory and Applications. Raghunathan.E.. McGraw Hill International.L. 2000 2. Prentice Hall of India Pvt. V. 4th Semester . Portfolio Management. 5.32 References: 1. Samir k. First Edition. P. Farrell. Second Edition. J... McGraw Hill International.. Pandian.. Ltd. Portfolio Management. Security Analysis and Portfolio Management. Prentice Hall of India Pvt. Barua. Ltd. Kevin. Jayanth R.. Fischer.

33 Vidyasagar University MBA Syllabus Structure (Distance Learning) Papers of 100 marks each / IA: 20 marks & UE 80 marks Fourth Semester Six Specialisation Papers (3 Papers each from two Elective Specialisation Groups chosen) and Two Compulsory Papers of 100 Marks each = 800 Marks 401 Six Specialisation Papers –Three Papers each from two Elective Specialisation to Groups chosen in the Third Semester 406CP 407 Project Work (including Viva-Voce) =100 Marks (60 + 40) CP 408 Grand Viva Elective Specialisation Groups: Finance Management FM 401 Corporate Taxation FM 402 Management of Financial Services FM 403 International Financial Management Marketing Management MM 401 Advertising and Sales Promotion Management MM 402 Marketing of Services MM 403 Marketing Research and Forecasting Techniques Human Resource Management HR 401 Industrial Relations HR 402 Industrial Organisation and Labour Welfare Laws HR 403 Compensation Management .

Types. Time limit for taking credit. Eligibility of CENVAT credit. Customs Act: Objectives of Customs Duty -Customs Duty Vs. CENVAT credit of Capital goods used in factory. 2. . Service Tax: Definitions as per sections 65 -Taxable Services -Valuation of Taxable Services -Persons responsible to pay service tax -Payment of service tax -Interest on delayed payment -Penalties -Registration requirements and procedure -Submission of return. 4. Inputs eligible for CENVAT. Excise Duty – Definitions Levy of and exemption from Customs Duties -Indicating the amount of duty in the price of goods etc. warehousing -Duty Drawback -Special provisions: Special Economic Zone (SEZ). goods in transit. Penalty for failure to furnish prescribed return.34 International Business Management IB 401 International Marketing IB 402 International Economic Organisations IB 403 Export-Import Procedure and Documentation and Logistics Pharmaceutical Sales & Marketing Management PS 401 PS 402 PS 403 Pharmaceutical Technology Management PT 401 PT 402 PT 403 Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Financial Management Paper Code: FM 401 Subject: Corporate Taxation Full Marks: 100 First Half (50 Marks) Course Contents 1. 3. for purposes of refund -Clearance of imported goods and export goods. and Authority to levy Registration of prescribed persons under this Act – CENVAT: Features. Quantum and mode of availing of CENVAT credit. Corporate Tax Assessment: Basic concepts of Income Tax -Residential Status of a Company -Computation of income under different Heads of Income – Set off and Carry forward of Losses -Deductions and Exemptions in Additional Tax on Undistributed Profits – Companies Profit Surtax Act -Computation of Tax Liability. Central Excise Act: Definitions -Excise Duty: Meaning.

A. Iyengar. Manoharan T. Vidyasagar University MBA:: FOURTH SEMESTER Specialisation: Financial Management Paper Code: FM 401 Subject: Corporate Taxation Full Marks: 100 Second Half (50 Marks) Course Contents 6. Corporate Taxation: A Hand book. etc. References: . (d) Tax Planning in respect of Managerial Remuneration – Foreign Collaborations and Joint Ventures.. ‘Own or Lease’. 1-3. B. . Oriental Law House. A.C. -----.. Implications of Avoidance of Double Taxation agreements. M. Bharat Law House. Ahuja Girish & Gupta Ravi. Bharat Law House. N. Income Tax. Direct Tax Laws. Kanga. Important Issues in Tax Planning: (a) Tax Planning regarding Dividend Policy – Issue of Bonus Shares – Inter-corporate Dividends and Transfers.K. N.. J. . Value Added Tax: Value Added Tax: Features. ‘Sale in Domestic Markets or Exports’ ‘Replacements and Capital Budgeting Decisions’. Sampath. H. Concepts of Tax Planning: Meaning and Scope of Tax Planning -Location of Undertaking – Type of Activity – Ownership Pattern. 8. . Advantages and disadvantages – Definitions -Incidence and levy of tax -Computation of Tax liability -Registration of Dealers -Payment of tax and filing of return. & Singhania K. Tripathy.N. 7. . (c) Tax considerations in respect of specific Managerial Decision like ‘Make or Buy’. ---------. . Professional Approach to Direct Taxes. The Law of Income Tax. Singhania V. Vols. .35 5. & Palkivala. P. ‘Close or Continue’. Relevant Income Tax Rules. (b) Tax Planning relating to Amalgamation and Merger of Companies. Direct Taxes Law & Practice.. Relevant Income Tax Act. Ranina.

. Iyengar. .. & Palkivala. 2. Sampath. Bharat Law House. Tripathy. --------4. Direct Tax Laws. Ranina. Kanga. 2. Relevant Income Tax Act. Bharat Law House. 8. 7. The Law of Income Tax. Arbitrage. --------3. A. Corporate Taxation: A Hand book. Speculation. Introduction: International Financial Management (IFM): Nature and scope – Emergence of the Multinational Corporations (MNCs) -IFM Vs. Ahuja Girish & Gupta Ravi. Oriental Law House. 5. and Effective Exchange Rates – Exchange Rate determination in Spot market and Forward market – Factors influencing Exchange Rates. Hedging. J. Composition. Manoharan T.. Asian Dollar Market – Euro Credit Market – External Bond Market – Market of Euro Equities. Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Financial Management Paper Code: FM 402 Subject: International Financial Management Full Marks: 100 First Half (50 Marks) Course Contents 1. 3.C.N. Currency Forward Contracts – Hedging – Speculation – Prices. 4. Direct Taxes Law & Practice.K.36 References: 1. H. Exchange Rate Mechanism: Quotations – Nominal. A. Professional Approach to Direct Taxes. & Singhania K. Swapping – Euro Currency Market: Development. Domestic Financial Management. Singhania V. International Capital Markets and Derivatives: Foreign Exchange (FE) Market: Features and Participants – Spot Market: Currency Arbitrage and Speculation – Forward Market: Features. P. Income Tax. Markets for Currency Futures: Currency Futures Vs. 1-3. 5.. Markets for Currency Options: Currency Options – Features -Terminologies – Gains and Losses – Pricing – Hedging – Speculation. B. N. N. Real. Relevant Income Tax Rules. 6. Loans. Vols. M.

Cheol S.37 References: 1. Sharan. Madhu Vij. Shapiro. Anmol Publications 5. International Financial Management. P. . K. International Working Capital Management: Working Capital Policy – Basics of managing Cash and Near-cash Assets: Steps – Management of Receivables – Management of Inventory. Levi. 8. PHI 9. Blackwell 4. Eun & Bruce G. D. C. Yadav. Jain. Josette Peyraard & Surendra S. John Holland. PHI 2. V. International Financing Decisions: International Banking – Process – Intermediary function – Direction and Purposes of Lending – Lending Risk – Credit Creation function – Control of International Banks. K. International Investment Decisions: International Capital Budgeting – Evaluation criteria – Cash Flow -Cost of Capital – Adjusted Present Value Approach – Sensitivity Analysis – Real Options and Project Appraisal – Non-financial factors. Excel. 7. Jeff Madura. Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Financial Management Paper Code: FM 402 Subject: International Financial Management Full Marks: 100 Second Half (50 Marks) Course Contents 6. McGraw Hill 8. Macmillan 7. South-Western (Asian Books) 3. . M. International Financial Management. 9. TMGH 6. International Financial Management. International Financial Management. International Financial Management. Bhalla. A. V. International Finance: The Markets and Financial Management of Multinational Business. Multinational Financial Management. International Financial Management. Resnick. Financial Swaps: Financial Swap: Introduction – Interest Rate Swap – Equity Swap – Swap management. International Financial Management.

International Finance: The Markets and Financial Management of Multinational Business. M. Cheol S. 3. Yadav. . Resnick. D. Housing Finance: Housing finance system – Housing finance schemes – funding of HFCs – Indian having finance scenarios. V. Sharan. Merchant Banking: Institutional framework – SEBI – Meehan banking activities – Role of such activities in primary market management. John Holland. K. International Financial Management. Introduction: The structure of financial system – Financial systems and development – Functions of the financial system – Role of financial institutions or intermediaries in the financial system – Types of financial services. Second Half (50 Marks) Course Contents 4. International Financial Management. International Financial Management. Macmillan 7. V. Josette Peyraard & Surendra S. K. McGraw Hill 8. Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Financial Management Paper Code: FM 403 Subject: International Financial Management Full Marks: 100 First Half (50 Marks) Course Contents 1. P. Leasing: Leasing – an off-the balance sheet financing source – Economics of leasing – Classification of leasing – Funding aspects of leasing – Tax aspects of various transactions to lease – Financial evaluation of lease – lessor’s viewpoint and lessee’s viewpoint. Madhu Vij. South-Western (Asian Books) 3. Jeff Madura. 2. International Financial Management. Shapiro. Venture Capital: Theoretical framework and features – Stages of financing – Investment nurturing or after-care – Exit – Indian venture capital scenario. Jain. Bhalla. . A. 5. Eun & Bruce G. Anmol Publications 5. International Financial Management. Levi. PHI 9. International Financial Management. Multinational Financial Management. PHI 2. C. Excel. Blackwell 4. TMGH 6. International Financial Management.38 References: 1.

. types of stake holders. evaluation criteria.39 6. 5. Corporate image.K. TMH. the role of creative Advertising Design. Internet Marketing. Consumer Behaviour. Brand Extensions.P. 2004. Business to Business buyer behaviour. Second Edition. Nature. Second Half (50 Marks) 3. PR Events. media strategy. Evaluation of Integrated Marketing Programs: Message evaluation. First Edition.Y. theoretical frameworks. establishing communication Budget – assumptions and types of market segmentations – both consumer and business to business.. Advertising Management: Role of advertising in IMC.. Positioning. References: 1. Sales Promotion for small Business. behavioral evaluation and evaluation of Public Relation Activities. N. Packaging. Anmal Publications. Financial Services. Credit Rating: Importance – Credit rating agencies – Rating methodology and process – Rating symbols. Private Brands. media planning. 7. 4. 2005.. types. media -mix. Tripathy. Brand Equity. Direct Marketing. Branding. Second Edition. Consumer Promotions: Objectives. 2. Crisis Management. V. Public Relations: Public Relation departments. PR Tools. Khan. Factoring: Mechanism – Functions of a factor – Types of factoring – Factoring Vis-à-vis Bill discounting vis-à-vis forfeiting – Factoring in India. Management of Financial Services. 3. 2. Sales Promotion schemes for sales personnel. recognition tests. PHI. Selecting and Advertising Agency. Bhalla. Promotions Opportunity Analysis. media selection. advertising media selection. M. Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Marketing Management Paper Code: MM 401 Subject: Advertising and Sales Promotion Management Full Marks: 100 Course Contents First Half (50 Marks) 1. Introduction to Marketing Communications: Concept of integrated marketing communication (IMC) -its components. Objectives and Types of Trade Sales Promotion. Co-branding. Financial Institution and Services. Advertising Executive and his role.

S and Batra K. Integrated Advertising.40 References: 1. Promotion and Marketing Communications. moments of truth and servuction model Strategic aspects of services marketing -Service marketing environment in India -Emerge of Automation and new technologies in services. 4. Excel Books. 2. Second Edition. Nature and definition of services -Goods and Service Continuum -Contribution of service to economy -Differences between Goods and Services -Characteristics of Service Classifying Services -Concepts of Service theatre.. guidelines for developing physical evidence strategy Process of Services -Concept of Service blueprint -Customer complaint management Service recovery -Order taking and order fulfillment. People: Key to a service business -Role of Service employee in service delivery -Recruiting employees -HR functions in services -Physical evidence of service: Service scope.S. Servqual. Donaid and Clow. and Belch Michael. Prentice Hall of India. E. Integrated Service Strategy -Growth strategy for service business – Customer-Employee relationship -Relationship marketing -Customer Relationship Management -Traditional Marketing Vs. Tata McGraw Hills. Second Half (50 Marks) 3. Advertising and Sales Promotion. New Delhi 2.H. A.. Nature of physical evidence in services. Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Marketing Management Paper Code: MM 402 Subject: Marketing of Services Full Marks: 100 Course Contents First Half (50 Marks) 1. Service guarantee -Measuring Customer Satisfaction -Perceptions and Reality – Delight -The expectation hierarchy – Disconfirmation -Service Location -Role of Internet in service Channel management issues -Pricing a Service Product -Demand Variations -Capacity Constraints -Psychological Pricing -Pricing Objectives and approaches -Pricing Strategies Promotion Objectives and Promotion Plan for Services.. New Delhi 3. Relationship Marketing -Customer Retention -Successful approaches to . Kazmi H. Advertising and Promotion of an Integrated Marketing communication Perspective. Kenneth E. Service Product -Service life cycle -Service design -Service quality. Baack. New Delhi. Belch George.

Bitner. PHI. K. Pearson Education 3. Rama Mohan Rao. References: 1. Service Marketing. Services Marketing. J. V. A.A. Services Marketing. Services Marketing. R. Services Marketing. J. L. Harper Collins 5. Oxford 4. Rajendra N Orgundkar. Zahorik. Tata McGraw Hill 6. Govind Apte. IT-enabled Services -Insurance Services -Tourism Services. . Zeitham & M. Services Marketing. Tata McGraw Hill 2. Srinivasan.41 CRM. Keiningh. Services Marketing in India -Marketing of Financial Services -Transportation Services. Ronald Rust. T.

M. Sales Forecasting Management. Das. Zikmund. 7.. Dreamtech 2. Das & Co. Response Books. Research Methodology. Wishwa Prakashan 3. 3. Business Research Methods.42 Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Marketing Management Paper Code: MM 403 Subject: Marketing Research and Forecasting Techniques Full Marks: 100 First Half (50 Marks) Course Contents 1. and Applications -Research Process: Research proposal – Types of research methods – Data collection stage – Survey methods – Data analysis and interpretation – Significance of report writing and steps involved – Layout of research report -Types of Research Design: Exploratory research – Descriptive research – Experimental research. References: 1. Nature and Scope of Marketing Research: Marketing Research: Definition. 2. Parsuraman. Kothari. Tull. Statistical Methods. . 4. C. AITBS 4. N.. G. Introduction. Green. Scaling Concepts: Different types of scaling – Variability Method – Likert’s Scale – Thurstan’s scale and other multidimensional scales. Boyd. Dryden Press 5. Attitude Measurement: Attitudes as evaluations – Methods of measuring attitudes – Scales of measuring attitudes. Meaning. PHI 6. Mentzer & Moon.R. Research For Marketing Decisions. Westfall Marketing Research. Marketing Research. Sampling Design and Procedure: Types of sampling – Sampling process – Sampling Distributions – Sampling theory – Estimation – Estimating the population mean.

Marketing Research.. 7. Size of Order – Distribution Cost analysis – Marketing Decision Support System. Research For Marketing Decisions. PHI 6. G. Customer. -Sales Analysis Bases: Territory. 8. Forecasting Techniques: Nature and need of Forecasting – Sales Forecasting Techniques: Time Series analysis – Regression analysis – Delphi technique – Survey of Expert Opinion method – Market Share methods – Moving Average method – Exponential Smoothing methods. Response Books . Das. etc. Parsuraman. Product. Wishwa Prakashan 3. Statistical Methods. Dreamtech 2. Data Analysis II: Hypothesis testing – Measuring the power of hypothesis test – Tests of Hypothesis – Chi Square Test – Analysis of Variance and Covariance. Boyd. 7. M. Market Assessment: Tools used – Cluster Analysis – Factor analysis – Discriminant Analysis – Conjoint Analysis. Green.43 Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Marketing Management Paper Code: MM 403 Subject: Marketing Research and Forecasting Techniques Full Marks: 100 Second Half (50 Marks) Course Contents 5. References: 1. Tull.. 6. Das & Co. Business Research Methods. Mentzer & Moon. Data Analysis I: Measures of Dispersion – Multiple Correlation and Regression – Univariate analysis – Multivariate analysis. Research Methodology. Zikmund. N. Westfall Marketing Research. AITBS 4. Sales Forecasting Management. Kothari.R.. C. Dryden Press 5.

6.New Delhi 4. Collective Bargaining and Industrial Relations.. Employment (SO) Act – Trade Union and the Management – Discipline and Grievance management – Negotiation and collective settlements.. Papla. Vikas Publications. Trade Union & Labour Laws. Sinha. Geneva.. I. Ramaswamy. 2. . 5. Pearson edition. C. Industrial relations and Labour Laws. 2. A. The Rayon Spinners – the Strategic Management of Industrial Relations. P. ILO. 3. & Rodgers.44 Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Human ResourceManagement Paper Code: HR 401 Subject: Industrial Relations Full Marks: 100 Course Contents First Half (50 Marks) 1. 3.. E. Srivastava.. Industrial relations Perspectives – Industrial Relations and the emerging socio-economic scenario – IR and the State – Legal framework of IR. References: 1. T. K. Industrial Relations. Trade Unions and Movements: Past history and future prospects: with respect to the laws relevant to it: ID Act. R. Illinois. A. S. Participative Management and Co-ownership – Productive Bargaining and Gain Sharing – Employee empowerment and Quality management – IR and Technological change. Kochan. Himalaya publishing House. S. Labour Institutions and Economic Development in India. Industrial Psychology.. G. Hornewood. N. T. OUP. TU Act. P. & Katz Henry. Ghosh.

K. Discussion / Presentation on Case issues. Tata McGraw Hill. 5.Datta. 8.Hawkins. New Delhi. Dynamics of Industrial Relations 2. 7. concept of Discipline – Types and importance of Positive Discipline – principles of Natural Justice – Misconduct – Show Cause. K. C.Myres and Kanapper. New Delhi. Harmondsworth. B. K.Singh. New Delhi 8. Industrial Relations in India.Ghosh. References: 1. Ltd. 6.A. IR Practical in Indian industries -Role of IR Specialists before and after Strike. Excel Books. Industrial Relations Emerging Paradigms.D. The Management of Industrial Relations. Industrial Relations and Labour Laws. S. Tripathy.45 Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Human ResourceManagement Paper Code: HR 401 Subject: Industrial Relations Full Marks: 100 Course Contents Second Half: (50 Marks) 4. Models & Approaches.K. instructive exercises on real life situations. Industrial Relations: Factors. Vikas Publishing House Pvt.N. Shears – Impact of LPG on maintenance of IR in India. Personal Management and industrial Relations. 3. . S. Subramanium. Guide to Disciplinary Action. Manoria. Srivastava. Sultan Chand & Sons. Factors influencing industrial relations – Different Models – Approaches. 9. Indian Industrial Relations System: Pre-requisites for healthy industrial relations – Importance of harmonious industrial relations – Peculiar characteristics of Indian industrial relations system – Necessity of industrial peace – ways and means of achieving industrial peace. 6. Labour Management Relations in India. Mamoria & Gankar. 4. 5.C. Asia Publishing. 7.C. change sheet Domestic Enquiry – Punishment Appeal. P. Penguin. Discipline Management: Meaning. Human Resource Management (With cases) Manas Publication. A.

be confined to the objectives. 2002]. First Half (50 Marks) 1. the discussion should. ii) The Mines Act. 1999. purposes and basic features of those Acts Second Half: (50 Marks) 4. 3. Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Human Resource Management Paper Code: HR 402 Subject: Industrial Organisation and Labour Welfare Laws Full Marks: 100 Course Contents The following laws are suggested for the paper. Economic and Business Laws: i) The Companies Act. 1986. Social Security Measures of Labour: i) The Workmen’s Compensation Act. ii) The Competition Act. 1992 [including the SEBI (Amendment) Act. 5. be confined to the objectives. iii) The Foreign Exchange Management Act. 1923. 1952. 1970 (including subsequent Amendments). Laws relating to Intellectual Property Rights: i). 1986.The Patents Act. 1952. The Environmental Protection Law: The Environment (Protection) Act. however. ii) The Trade Marks Act. 2002. v) The Securities and Exchange Board of India Act. 2002. iii) The Employees Provident Funds and Miscellaneous Provisions Act. the discussion should. ii) The Child Labour (Prohibition and Regulation) Act. 1948. 1956 [including the Companies (Amendment ) Act. iv) The Information Technology Act. 1948. 2. 2002. Welfare Amenities: i) The Factories Act.46 Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Human Resource Management Paper Code: HR 402 Subject: Industrial Organisation and Labour Welfare Laws Full Marks: 100 Course Contents The following laws are suggested for the paper. 1999. 6. Labour Abuse Prevention: i) The Contract Labour (Regulation and Abolition) Act. purposes and basic features of those Acts. 1970. . ii) The State Insurance Act. however.

7. Law and Environment. Saha Roy. Malik. 3. S. N. Industrial and Labour Laws of India. Handbook of Labour and Industrial Laws. Biswajit Mukherjee & Nandini Chakravorty. Allahabad Law Agency. L. Sultan Chand and Sons. Kapoor. 6. Vrinda Publication (S) Ltd. P. P. Eastern Law Books. D. N. 5. Sanjeev Kumar. K. . 4. An Introduction to industrial and Labour Laws. Sarvanavel and S.47 References: 1. Economic Laws & Practice. Sikha Books Co. Prentice Hall. Legal System in Business. 2. Sumati. Misra. K. Handbook of Industrial Laws.

2. Understanding Wage System. Kogan Page.Pay Commission .The Equal Remuneration Act. Kogan Page. R. Machineries for Wages and Salary Fixation–Wage Boards. Sun India Publications . Henderson: Compensation Management: Rewarding Performance. Wage Legislations: The Payment of Wages Act. Himalaya Publishing House 5.Executive Compensation: Issues and Strategies.The Payment Bonus Act. Objectives and Important Issues in Compensation Management–Concept of Wage and SalaryTheories of Wage and Salary – Concept of Minimum Wages. 4. 1976 . M. Chhabra and Savita Rastogi: Compensation Management. Fair Wages. 2. Living Wages.48 Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Human Resource Management Paper Code: HR 403 Subject: Compensation Management Full Marks: 100 First Half (50 Marks) Course Contents 1. Prentice Hall Inc. Armstrong and Murlis: Reward Management: A Handbook of Salary Administration.Job Evaluation: Issues and Techniques– Market rate analysis Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: Human Resource Management Paper Code: HR 403 Subject: Compensation Management Second Half (50 Marks) Course Contents 3. 4. 1948 . N. 3. T. 1965 . Sarma. A.Adjudication -Techniques for Fixation of Wage and Salary Levels .Computation of Taxable Income under Income Tax Act References: 1. Michael Armstrong: Employee Rewards. Needbased Wages. 1936 . Dearness Allowance –Critical elements of Employee Reward–Process of Wage and Salary Determination–Wage and Salary Structure: Essentials of a sound wage and salary structure.The Minimum Wages Act. Employee Benefits: Components and Trends in India – Bonus – Incentive Systems of Payment: Principles and Types – Characteristics and Constituents of a good Incentive scheme – Employee Stock Option Plan(ESOP) -Rewarding Performance: Issues and Challenges – Evaluating the reward system .

Vasudeva. Pricing Strategies: Methods of Pricing -Factors affecting International Pricing -Transfer Pricing – Dumping -Price Escalation -Balance of Trade -Balance of Payments. 11. global and transnational marketing -EPRG framework. Vikas Publishing House Pvt. International Marketing. Export Management. Cherunilam. Kapoor. Joshi. References: 1. 7. Excel Books 6. 2. Distribution Strategies: Direct and Indirect Channels of Distribution -Factors affecting Channel Decisions -International Channel Members: their Roles and Functions. Krugman & Obstfeld. Introduction to International Marketing: Definition -Nature and Scope Background and Setting – Concept -Basis of international trade -Differences between domestic. Global Marketing Management. Galgotia Publishing Company 10. McMillan Press Ltd. Harcourt Asia Pvt. 9. International Economics. 4. multinational. Promotion Strategies: Promoting Product/ Service in International Market -Advertising Decisions – Standardization v/s Localization -Media Decisions. International Marketing. Pearson 12. Thomson Learning 13. International Marketing Management. Cateora & Graham. Himalaya Publishing House 5. The Environment for International Market: Economic environment Socio-cultural environment -Political environment -Legal environment Technological environment. international. Ltd. Product Strategies: International Product Planning -Product Design Strategies – Standardization v/s Customization (Adaptation) -Adoption and Diffusion of new products Branding Strategies -International Product Life Cycle. International Marketing. International Marketing. Khurana. Excel Books 8. Prentice Hall of India 4. Export Management. International Marketing Strategy. International Marketing. International Economics. CBS Publishers and Distributors 2. 7. Doole & Lowe. Jain. Market Segmentation and Entry Strategies: Market Entry Strategies -Market Segmentation and Selection -Market Coverage Strategies. . 3. Sodersten & Reed. Tata McGraw Hill. Indian Foreign Trade. Ltd. Terpstra & Sarathy. Agrawal. 6. 5.49 Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: International Business Management Paper Code: IB 401 Subject: International Marketing Full Marks: 100 First Half (50 Marks) Course Contents 1. Keegan. Oxford 3.

International Marketing. International Economics. Vasudeva. Cherunilam. Galgotia Publishing Company 10. Restricted Trade -Forms of Protection -Kinds of Tariff and their Effects -Arrangements for Tariff-Quotas -Dumping and State Trading -Exchange Control -Regional Trade Blocks. International Marketing.50 Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: International Business Management Paper Code: IB 401 Subject: International Marketing Second Half (50 Marks) Course Contents 8. International Economics. International Marketing. Cateora & Graham.Hecksher-Ohlin Formulations. 11. International Marketing Strategy. Export Management. Indian Foreign Trade. Excel Books 6. Terpstra & Sarathy. Ltd. Export Management. International Marketing Management. 10. 11. Basic understanding of export documentation and procedures: Necessary export documents – Procedures. . Trade Theories: Rationale of International Trade -Autarky & Trade -Adam Smith’s Theory of Absolute Advantage -Theory of Economic Development -Rastow’s Economic Growth Theory -David Ricardo’s Theory of Comparative Advantage -Theory of Competitive Advantage -Theory of International Product Life Cycle -Production Sharing Theory . Doole & Lowe. Himalaya Publishing House 5. Ltd. Oxford 3. Pearson 12. Jain. International Marketing. CBS Publishers and Distributors 2. McMillan Press Ltd. Joshi. 7. Krugman & Obstfeld. Global Marketing Management. Khurana. 12. Tata McGraw Hill. International Business: Introduction to MNC: Definition and Features – MNCs: Historical Perspective – Genesis -Emerging features -Network of MNC Operations -Organizational Structure -Why the MNCs go abroad? -Theory of Capital Transfer -Features of MNCs in the Era of Globalization of Capital -Structural Adjustment Programme in Post Bretton Woods Regime -Foreign Direct Investment in the era of Liberalization. International Trade -Benefits and Barriers: Gains from Trade -Free Trade Vs. International Marketing. Kapoor. Harcourt Asia Pvt. Vikas Publishing House Pvt. Sodersten & Reed. Thomson Learning 13. References: 1. Agrawal. 9. Keegan. Prentice Hall of India 4. Globalization: GATT – WTO -Overview of EXIM Policy -World Bank and IMF. Excel Books 8. 9.

Simai. 2. 2. Berkley. University of California Press. . Diana. Macmillan. Hemet Hempstead. Sidell. Keohane. Scott. Washington D. Boulder Wesiview. Robert O. Bhalla.. Stephen D. Regimes and Regimes theory. 6.. 6. 5. The Future of Global Governance.. K. V. 3. Second Half (50 Marks) Course Contents 5. 3. International Institution and State Power: Essays in International Relations Theory. International Monetary Cooperation. References: 1. Delhi.51 Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: International Business Management Paper Code: IB 402 Subject: International Economic Organisations Full Marks: 100 First Half (50 Marks) Course Contents 1. General Agreement on Trade and Tariff (GATT) – World Trade Organization (WTO) – United Nations Conference on Trade and Development (UNCTAD). International Finance Corporation (IFC) – Multilateral Investment Guarantee Agency (MIGA). Structural Conflict: The Third World Against Global Liberalism. Anmol. 7. Krasner. International Organizations as International Institutions -International Monetary Fund (IMF) – World Bank Group. Hunt. The IMF and Third World Political Instability. Mihaly. International Labour Organisation (ILO). Regimes – International Economic Organisation and Development Diplomacy. C United States Institute of Peace Process. London . International Bank for Reconstruction and Development (IBRD) – International Development Agency (IDA). 4. 4. Harvester Wheatsheaf. Economic Theories of Development: An Analysis of Competing Paradigms.

Anmol. B. H. Paras Ram. 2. Delhi. . 4.52 Vidyasagar University MBA (DL) :: FOURTH SEMESTER Specialisation: International Business Management Paper Code: IB 403 Subject: Export-Import Procedure and Documentation and Logistics Full Marks: 100 First Half (50 Marks) Course Contents 1. Role of Clearing and Forward Agents – Excise Clearance of Cargo – Shipment of Export Cargo – Custom Clearance of Export Cargo – Custom Clearance of Import Cargo – Negotiations of Documents with Banks. Instruments and Methods of Financing Exports including Credit and Collections Uniform Custom and Practices. V. Delhi. References: 1. Documentation Framework – Exim Documentation -International Business Contracts Types – Formation – Elements -Legal Dimensions – Dispute Settlement. 1995. 2001. Anupam Publications. Business Risk Coverage – Cargo-Credit and Foreign Exchange-Risk Coverage – Cargo Insurance – Foreign Exchange Regulations and Formalities.. 7. 8. Indian Shipping – Trends – Structure – Concepts of Dry Port – Containerization Machinery for consultation – Air Transport -International set up – Freight Rate Structure. International Business Environment and Management. World shipping – Structure – Liners -Tramps-conference system – Freight and Structure -Containerisation and other Developments – International Agreement and Conferences on Sea Transport. Ramu.. 3. Delhi. Government of India Handbook of Import – Export Procedures. Desai. and S. 1988. Quality Control and Pre-shipment – Inspection Concept Scheme and Procedures. 6. Procedures and Documentation for Availing Export Incentives – Duty Drawbacks– Import Licensing and other incentives processing and Export Order. Export : What. 3.. 5th ed. Second Half (50 Marks) Course Contents 5. 2. 4. Bhalla. Anupam Pub. Indian Shipping Perspectives. K. Where and How.

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