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Prepared for Tasmina Mahbub Course: BUS101 Semester: Spring ‘09
Prepared by Nasiha Ahmed 0910420030 Iffat Zerin Haque 0910419030 Akhlaqur Rahman 0910377030 Avijit Paul 0910960030
Contents: • Introduction • Management Planning Organizing Directing Controlling • Human Resource Management • Production Product Planning Selecting appropriate layout Implementing production plan Controlling the production process • Marketing • Corporate Social Responsibility • Conclusion .
It is an expense for the management. 5. 3. There is no specialist Research and Development team in the Agrovet. 6. They have to understand the dimensions of Agrovet in order to provide the standard of Agrovet that it needs. Comparing the quality. They have experience. In order to maintain the product quality. the prices of the products are within the range of the target segment. 6. They have strong reputation in the market that is the goodwill. ACME group has experience in pharmaceuticals which is completely different from FMCG. The Agrovet is fully dependent on the import buying of raw materials depending on the product. and harmonize with environmental issues. 4. If the employee turnover rate increases in the whole ACME group. ACME’s holistic approach is to ensure Health. We do not have any production facilities in our country. Agrovet lacks competitive pricing. The ACME Agrovet and Beverage Ltd have great financial support by the ACME group. 3. office premises. 5. management and manufacture of the ACME group which is a huge advantage for the ACME Agrovet and Beverage Ltd. FMCG is new in the market and it needs a lot of promotional activities. Mission statement: Perpetual quest for excellence. The employees lack motivation and productivity among themselves. Weakness: 1. SWOT analysis: Strength: 1. all other customers. They view themselves as partners with healthcare professionals.MANAGEMENT Planning Acme is a large company with 350 products and a huge number of employees. 4. The marketing channels and distribution resources are being used as far as possible. This also affects the Agrovet sector. The Quality of the products is better than most of the other companies. their employees. 2. 2. Opportunities: . Vigour and Happiness for all by manufacturing medicines of the highest quality at affordable prices and expanding in the local and global market.
They try to provide products with the highest quality at an affordable price to the customers. ‘Perpetual quest for excellence’. to anticipate future. These technologies help these people to make similar kind of product packages and sell them by using the reputation and goodwill of those products. Other companies may exploit or use supply industries for their own operation. to have the positive attitude. ACME’s strategy is to focus on customers. through effective marketing strategy. They might use low quality raw materials and make greater profit margin. the effect would be on all of them. This can be used as a source of our raw materials needed for the manufacturing of ACME products. The top management as in the owners has focused on the following tagline. For example: raw materials. 3. If there is any problem with the reputation and quality of any one sister concern. We can build ways to production in our own country. They listen to to and connect with their customers so that they can anticipate their customers’ needs. Team Spirit: ACME believes in teamwork. . They recognize. to believe in teamwork. locally and internationally. use those technologies in order to make fake products under different brand names. Their goal is to reach the remotest areas of Bangladesh and improve lives. 3. value and respect diversity in a team so that they can develop and maintain culture of sharing. They offer the customers value and quality services to enrich and enhance business success. After the assessment of ACME comes the step where the objectives of the organization are need to be settled. accepting and rewarding better ideas. 2. 2. ii. 4. Threats: 1.1. Teamwork is the secret of ACME’s success. They know that by working together as a team with common goals they can achieve greatness. The ACME Agrovet and Beverage Ltd is a sister concern of the ACME Laboratories Ltd. i. Our country is rich with natural fruits and productive land. People are becoming very conscious about what they are consuming. With increasing technology. So all the concerns have to maintain the same standard. The media is developing very fast this means more promotional activities and decreasing advertisement cost. our country being high in corruption. They also try to reach out to the urban areas by proper distribution network. Their long term planning is to achieve greater market share. Sudden strike or blockage may result in the delay or no distribution of products. This is a good prospect for beverage industry. to be responsible and to focus on personal excellence. ACME Agrovet and Beverage Ltd believes in great quality. Customer Focus: They always focus on their customers.
They acknowledge potential of the individual and create opportunities for all to grow and excel. vi. employees and the community on ACME drives them to become more responsible about their commitments. They believe that everything is possible and that gives them the edgeover their rivals. v. Positive Attitude: ACME has the desire to win. customers. They maintain their highest possible standards. . Integrity: The confidence of ACME’s stakeholders. Pro-activity: ACME anticipates future changes in the industry and they take proactive moves to seize the future opportunities and take measures to resolve possible problems. They know how to make things happen and how to win the battlefield called the market place. Personal Excellence: ACME seeks continuous improvement and take pride in what they do. iv.iii.
The delegation of work assignment is centralized.Organizing There are two types of decisions: Programmed and Non-programmed. The decisions come from the top level management then the middle management delegate the work assignments to the supervisory management according to their designations and expertise. The organogram below shows that how the organization works. Board of Directors Group Chairman Managing Director DMD Executive Director Directors Reports to SALES Directly Reports to Marketing Manager Sales /Admin Brand Manager RSM ASM Brand Executive TM Management Trainee SR .
Latest of their product is ACME Premium Gold Tea. This enables the staff to work at their most efficient manner. Superiors also take opinions and suggestions from the employees.Organogram: in descending order Directing The management is following democratic leadership. It has established a modernized plan in Bangladesh located at Hemayetpur. The employees work as their scheduled and dictated tasks given by their superiors. This keeps the staff motivated and enthusiastic. . Democratic leaders keep their employees with them and listen to their suggestions and use the employee’s skill at the place where it produces most profitable outcomes. Then it introduced drinking mineral water. The plant is equipped with modernized technological facilities and run by qualified personnel in accordance with the stringent guideline of BSTI. Controlling The ACME Agrovet and Beverages Ltd. The staff carries out the orders and also suggests ideas at all times which keeps their minds innovative and happy. started its venture in 2005 with orange and mango juice.
produced by blending a pool of selected fresh oranges. The entire planning is done by the production department. This also makes it easier for them to have a proper calculation of the production of individual items. Depending on the market demand Head of PPIC plans the entire cost and other expenses for production. In this phase they have categorized various things for selecting a perfect layout. For example. It ensures longer shelf life. In the production sector of “Acme” we found that a good number of 350 products are produced. Product Planning The juice products are packed with the unique Tetra Pak technology. Moreover they keep an overall view about the machines that are used whether those are still working. pricing strategy. Plans regarding purchase of essential goods. Procurement Planning and Inventory Control division (PPIC). ACME does the procurement from the best source available. The ACME Agrovet and Beverages Ltd contains spices. They are continuing the production of all their items in the same factory. it will obviously bring a good reputation for the company. Location: The main factory of Acme is in Dhamrai. for the production of mango. The entire production is planned on the basis of the order of marketing department. requirement and purchase of raw materials. This helps equal distribution of electricity and power to every production process. These are continental mangoes of the best quality. pulps are to be bought in huge quantity and sufficient supply of water and electricity must be needed in the factory during the process. Packaging and loading also occurs in the same place which make things more comfortable for the labors. Thus at the same time they can produce mango juice and spices.PRODUCTION The production process is one of the most important aspects for a company’s progress. The company emphasizes to the greatest extent on the quality of raw materials. . They follow certain steps during the entire process. One of the main reasons to select this site is the availability of a huge area. If the products are of good quality and satisfy customer needs. concentrated orange pulp is procured from the best places of Brazil. Selecting appropriate layout A lot of things are considered by ACME for their production procedure. All these steps are described below. For Orange Juice. juices. water and tea. Managing all the resources and factors of production also is a prime duty. The raw materials of Mango juice are imported from India and Pakistan. To ensure quality of product.
They maintain some rules for doing this. For delivery they hire trucks or big cargo trucks. After evaluation if they are satisfied with the average mark of the supplier then they will select. nothing is taken or given as lease. Controlling the production process The production manager and other supervisors have an overall control over the entire process. the standard level is fixed by the head of the production. After that if the juice packs are not marketed.Production design: Here in Acme. They possess a well planned inventory control system. . Planning: Production planning ensures the availability of required machines and personnel. They maintain a system about how long the goods will be stored here. No items can be taken out or brought in without perfect data required in the inventory. Further refining is done and then required amount of citric acid is mixed. The inventory control is a very important part in the Acme Company. quality of raw materials. The total procedure requires some calculative work. Implementing production plan This is a very useful part in the production process. Acme mostly buys all the machineries or imports some. Acme does not use any preservatives in their product. The suppliers are judged according to their performance in the past and present. those will be send to the warehouse for 22 days. and then those will be transferred to the main control system for 8 days. There is a schedule that for 17 days the goods will stay in the depot. is considered before negotiation. The process is a flow production where everything is done automatically starting from mixing to packaging. ACME keeps record of their inventory and they restock it whenever the inventory runs lower than the standard level. The packets that come out first must be loaded first in order to deliver those to market places at first. In the beginning of processing. The process is completely automatic. The administration is completely under their control. good delivery system. Firstly decisions regarding buying or taking lease of different materials. This concept also contains certain steps. Thousands of fully packed juice packs are then wrapped and loaded into several containers. etc. Punctuality. Here also the first in first out rule is followed. This thing saves goods from getting expired before usage. Several types of machineries are used for continuous processing. It is completely computerized with a highly security system. This system helps to reduce the pressure in the inventory. a perfect ratio of ingredients is mixed in huge containers. During this work a very important rule that is followed is ‘first in first out’ rule. Then crashing of materials is done by passing that mixture through a machine. Selection of suppliers is done with strict rules. This mixture is further heated and put into aseptic can or airtight drum. This work is done manually by the labors. the juice that they produce comes out in batch. They mainly use tetra pack for packets of mango or orange juice.
But since the entire planning is done on the basis of marketing orders. Follow-up: In this phase. But if the department feels that they won’t be able to finish orders in time. Various kinds of difficulties may occur. The suppliers also maintain complete schedule timing for the raw material delivery. Employees have to complete the tasks on time because they are evaluated on the time basis as well. plans are set even six to seven months before for shipment. The employees and the supervisors find out problems and take decisions about bringing changes. so some changes are usual to come. During any negotiations or delivery work.Routing: They maintain a routine for everything. then some overtime work take place. Scheduling: Normally there is a schedule for every work. provides information and instructions. The manager instructs employees on what to do and a time period is allocated to them by the manager. Managers and stuff in Acme are quite dedicated to give their best for the company’s goodwill. ACME reviews their production process so that they can better themselves. . Dispatching: The production manager or the dispatcher evaluates the employees’ performance. Mainly about delivery and supply they try to maintain punctuality. they detect these difficulties and report to their managers so that they can solve the problems and get back on their schedule. and creates job priorities. Still there is a time given for packaging and directions are given to labors about any work.
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