How  to  Use    

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Welcome  to  Part  3  of  our  series!  

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What  can  I  expect  from  Google   Analy/cs  (GA)?  

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Google  Analy/cs  give   OBJECTIVE  measures!  

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GA  reports  are  composed  of   graphs  and  numbers  

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Why  do  I  need  to  know     the  numbers  and  graphs?  

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Numbers  and  graphs  help  you     SEE  reality  clearly  

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Numbers  and  graphs  provide   measurement  of  performance  

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-­‐  If  you  can't  measure   something,  you  can't   understand  it.     -­‐  If  you  can't  understand  it,   you  can't  control  it.     -­‐  If  you  can't  control  it,          you  can't  improve  it.”      H.  James  Harrington  

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"What  gets  measured   gets  done,       what  gets  measured  and   fed  back  gets  done  well,       what  gets  rewarded  gets   repeated.”     John  E.  Jones  
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Not  yet  convinced  if  you  need   Google  Analy/cs?      

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There’s  ONE  way  to  find  out…  

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Are  you  up  for  a  TEST?  

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You  only  need  to  answer  a  few   ques/ons…  

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How  well  do  you  know  your   website  visitors?      

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Do  you  know  how  many  visitors   did  your  website  have  TODAY?  

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Do  you  know  if  you  have  visitors   from  Asia,  Antar/ca,  or  Europe?  

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If  your  readers  are  from  Asia,       do  you  know  which  part  of  Asia?    

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Do  you  know  which  browser    they  used  to  go  to  your  site?  

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Do  you  know  where  your  traffic     is  coming  from?    

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Do  you  know  which  of  your     posts  did  they  love  the  most?  

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How  can  you  sell  to  your  visitors     if  you  do  not  know  them?  

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You  said  you  know  some  of  the   answers….  BUT…  

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How  sure  are  YOU     of  your  answers?  

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Do  you  want  to  have  the     RIGHT  ANSWERS?  

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NOW,  are  YOU  ready  to  see   some  of  the  GA  reports?

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In  your  browser,  type   h^p://www.google.com/analy/cs  

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Click  “Sign  In”  and  enter  your   details  

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Click  on  the  name  of  your  website  

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Click  the  name  of  your  site  again  

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You  will  see  your  Dashboard  

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Looks  familiar  right?  

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By  this  /me,  you  should  have   overcome  your  fear  of  numbers  right?  

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Just  relax  and  enjoy  the  learning   process!  

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Now,  back  to  your  Dashboard  

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No/ce  the  led  side?  

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Zoomed  in  image    

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Each  of  these  main  tabs  contain      reports  about  your  website  (w/  blue  icons)  

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For  reports  about  your  visitors,  you   have  “Audience”  

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For  reports  about  your  ad   campaigns,  you  have  “Adver/sing”  

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Google  Analy/cs  have  different   reports  about  your  site!    

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Remember  our  li^le  test  earlier???  

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How  well  do  you  know  your   website  visitors?      

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Let’s  find  out  the  RIGHT  answers!  

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Ques/on:  Do  you  know  how  many   visitors  did  your  website  have   TODAY?  

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Click  “Audience”  

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A  drop  down  panel  will  appear!  

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Again,  each  tab  has  a  report  on   audience  behavior  on  your  site!  

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Now,  you  click  “Overview”  

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You  will  see  “Overview”  

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Mouse  over  the  date  to  see  your   number  of  visitors  on  that  day!  

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Ques/on:    Do  you  know  if  you   have  visitors  from  Asia,  Antar/ca,   or  Europe?  

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Click  “Audience”  

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Are  you  curious  where  your   readers  are  coming  from?  

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Click  “Demographics”  

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This  is  what  you  will  see!  

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This  website  has  readers  in  the   Philippines,  US,  Canada  and  UAE  

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Now  drill  down  and  ask,  which   states  in  the  US  are  my  readers   coming  from?  

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Click  on  “United  States”  

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You  will  see  the  map  where  your   readers  are…  

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Scroll  down  and  you  will  see   specific  figures  per  state  

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Ques/on:    Do  you  know  which   browser  they  used  to  go  to  your  site?  

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Click  “Technology”  

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A  drop  down  panel  will  appear  

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Click  “Browser  &  OS”  

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You  will  see  this  screen  

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Scroll  down  and  you  will  see  this…  

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This  means  that  many  of     your  visitors  use  Chrome  

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If  you  prefer  a  pie  chart,  you  can   see  one  on  the  right  side  

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Are  you  curious  if  they  used  a   mobile  device  to  view  your  site?  

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Click  “Mobile”  

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A  drop  down  panel  will  appear  

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Click  “Overview”  

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Now  you  know  the  answer!  

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No/ce  the  boxes  on  the  upper   right  hand?  

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You  can  choose  the  type  of  chart   that  you  want!  

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If  you  want  just  numbers  and  no   chart,  click  the  box  with  rows  

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Numbers  are  all  that  you  will  see!  

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To  see  a  pie  chart,     click  the  round  box  

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Viola!  A  pie  chart!  

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Want  a  bar  chart?     Click  the  tab  with  bars  

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Now,  you  have  bar  chart!  

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Ques/on:    Do  you  know  where  you   traffic  is  coming  from?    

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Go  back  to  the  main  tabs  on  the   led  side  (with  blue  icons)  

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Click  “Traffic  Sources”  

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A  drop  down  panel  will  appear  

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Click  “Sources”  

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A  drop  down  panel  will  appear  

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Click  “All  Traffic”  

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You  will  see  your  sources  of  traffic!  

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Ques/on:    Do  you  know  which  of   your  posts  did  they  love  the  most?  

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Click  “Content”  

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A  drop  down  panel  will  appear  

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Click  “Site  Content”  

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Another  drop  down  panel  will   appear  

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Click  “All  Pages”  

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You  will  see  your  top  posts!  

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Click  “Site  Speed”  

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A  drop  down  panel  will  appear  

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Click  “Overview”  

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You  will  see  this  info…  

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One  reason  why  you  may  have     less  visitors  is  because  it  takes  long     for  your  page  to  load  

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Hoorraaayyy!   You  now  have  the     RIGHT  ANSWERS     about  your  website!  

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Bear  in  mind  that     what  we  have  explored  is  just     the  /p  of  the  iceberg!  

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Just  click  on     the  different  reports  to  learn  more     about  your  website!  

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Hope     YOU     had  a     Posi/vely   Awesome     Learning   Experience!!!  
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Big  Thanks    
h^p://www.flickr.com/photos/     h^p://flickrcc.bluemountains.net/     h^p://www.fotopedia.com/     h^p://search.crea/vecommons.org/     h^p://www.flyte.biz/     h^p://support.google.com/googleanaly/cs   /  

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