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Overview
• Clean Cricket Campaign is a month long campaign going to be held from 7th September to 10th October,2012. • It is not a college fest. It is a campaign to throw limelight upon a specific issue. • It is supported in principle by FICCI (or the Federation of Indian Chambers of Commerce and Industry). • It is also supported by various not for profit groups, politicians, economists, tax experts, Law associations and media houses. • The campaign focuses on “Legalizing Sports Betting in India” and is aimed towards Students, Policymakers, Economists, Tax experts, Law Associations etc.

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Background data
• A conference focusing on “Regulating Sports Betting In India” was done by FICCI in 2012. • FICCI also published a research paper on the same in collaboration with Squire Sanders and Lakshmi Kumaran & Sridharan in 2012. • India can achieve an increase in government receipts through taxes by Rs.12000 Crore if sports betting is legalized in India.

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Who ARE WE?
• We are students from the Bachelor of Business Studies course at Deen Dayal Upadhyaya College. • We have about 5 recurring legacy events and about 12 non recurring business events to our credit. • We believe in sustainable growth and focus on issues which are present but have not been bought to limelight.

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Why ARE WE DOING THIS?
• We are doing this because we feel that issues that have monetary, business and government importance and issues that can contribute to a better tomorrow must be focused upon. • Till date, no institution has focused upon this issue in such a manner.

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What WILL WE DO?
The campaign will take place on 4 consecutive weekends from September 7th during the T20 World Cup (for optimal timing) and will comprise of the following:

Week 1: Conference and Brainstorming session with eminent personalities at an auditorium.

Week 2: Conference, Mini Film festival (documentaries), Debates and some more competitions in a private university.

Week 3: Conference, Debate and Brainstorming for students in the Delhi University North Campus Region.

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How DO WE GO ABOUT IT?
• For organizational efficiency, the event has been divided into three Phases:
• Phase I : Marketing and Media Tie Ups • Phase II : Sponsorship • Phase III : Implementation and Logistical Compliance

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All the above phases will take place in a chronological order and will keep on functioning unendingly till the event subsides to maximize reach and efficiency.

PHASE-I :
MARKETING & MEDIA TIE UPS
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Phase-1 : MMT
• Focus: To maximize event reach so that sponsors have ample reason and branding space to converge to. • Targets: Media houses which deal in Print, Radio and Audio-Visual media. • Minimum Target: 5 Newspapers, 1 Radio Partner and 1 Television channel operator to cover the event.
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PHASE-II :
Sponsorship Procurement
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Phase-2 : Sp
• Focus: To gain maximum amount of sponsorship to cover up the minimum budget of the event. • Targets: Any and every company that wishes to associate itself for promotional purposes (industry no bar). • Minimum Target: INR 10,00,000.

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PHASE-III :
Implementation & Logistical Compliance
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Phase-3 : I&L
• Focus: Venue procurement and the requisite set up needed to execute the event. • Targets: To obtain all the venues in the prerequisite time period and set it up for the conference. Logistical compliance refers to the on ground set up required at the venue.

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Who Supports US?
• • • • • • • • • Rajpal Singh,Additional Director FICCI (Federation of Indian Chambers of Commerce and Industry) SHRI MAHABAL MISHRA, MEMBER OF PARLIAMENT WEST DELHI MR. KIRTI AZAD, MEMBER OF PARLIAMENT DR. SUNEEL MAGGO, PRESIDENT JANTA PARTY DELHI STATE MR. SUBHASH SINGH, PRESIDENT, LEAD INDIA PUBLISHERS ASSOCIATION MR. AJAY CHIKKARA , PRESIDENT, DELHI UNIVERSITY STUDENTS UNION MR. JOHN VERGHESE ,NATIONAL GENERAL SECRETARY, ALL INDIA COUNCIL OF YMCA’s Mrs. TARUNA .S . GAUR , GENERAL SECRETARY, ARTH- SOCIETY FOR WELFARE OF MANKIND Mr. MADAN MOHAN BAKSHI , RETIRED IAS OFFICER.

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FICCI’s Support
FICCI SUPPORT LETTER TOWARDS

CLEAN CRICKET Campaign

Letters of Support

Mr. Mahabal Mishra

Mr. Sunil Maggo

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Letters of Support

Mr. Ajay Chikkara

Mr. John Varughese

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Letters of Support

Mr. Subhash Singh: Lead India Group

Mrs. Taruna S. Gaur, Arth.

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News Clippings

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News Clippings

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FICCI PUBLICATION
FICCI PUBLICATION ON REGULATING SPORTS BETTING IN INDIA
Courtesy: FICCI

ORGANISED BY
The Department Of Business Studies Deen Da al Upadhy y College y aa
(University Of Delhi)

For Queries, please contact:
+91-9312347691 +91-9891099806 +91-9873777880 E-Mail us at: cleancricketcampaign@gmail.com

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