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LINDSAY

E. POND
UNITED STATES: 323.963.3207 SPAIN: (+34) 633.44.16.06 CALLE DE BATALLA DE VILLALAR, 09006 BURGOS, SPAIN LEPOND@GMAIL.COM

WORK EXPERIENCE
RESULTS RESPONSIBILITIES
FACEBOOK KAISER PERMANENTES EVERY BODY WALK, Pasadena, CA 5,921 likes from 3 Social Media Manager; January 2011 Present A TWITTER Directed social media marketing for Every Body Walks mobile app launch, Rose Parade float, 29,738 followers from 200 and collaboration and contest with FunnyOrDie.com Developed partnerships with over 75 fitness and parent bloggers for word-of-mouth marketing of a nonprofit walking PSA campaign Online Community Manager; August 2010 August 2011 A TWITTER Led a team of four in all aspects of online community management, including moderation, 6,000 followers from 1,210 engagement, and publicity Designed and organized online contests, content, and recruitment incentive programs for YOUTUBE teen social media site 3,182 subscribers from 632 Worked with a team of web developers to relaunch onsite games and challenges, developing site copy and game requirements as needed

4,307 likes from 958

FACEBOOK SWEETY HIGH, INC., Manhattan Beach, CA

10,000+ likes from 471

FACEBOOK FILM INDEPENDENT, SPIRIT AWARDS & LA FILM FESTIVAL, Los Angeles, CA Online Marketing Coordinator; March 2009 March 2010 A

TWITTER Developed external partnerships to produce a live, online Spirit Awards red carpet show 11,000+ followers from 600 Managed all updates for FilmIndependent.org, SpiritAwards.com, and LAFilmFest.com Produced weekly analytics reports and recommendations, increasing annual site traffic 25% MYSPACE Improved site accuracy by training a cross-departmental team to make updates in Drupal 300,000+ subscribers from 800 Coordinated all social media and blog campaigns for the LA Film Festival and Spirit Awards

INTERNSHIP EXPERIENCE

SKILLS LEARNED RESPONSIBILITIES


CMS & BLOGGING

Drupal, Joomla, Wordpress, Tumblr, Pinterest, Blogger


WEB & GRAPHIC DESIGN

HTML, Photoshop, Illustrator


ANALYTICS & AD PLATFORMS

JOOST, London, UK Content and Acquisition Intern; August December 2008 Scouted online video sites for professional content, identifying over 100 potential content partners and initiating outreach for partnership deals Developed relationships with independent content owners for programming partnerships

EDUCATION

ABC FAMILY, Burbank, CA Digital Media Graduate Intern; June December 2007 SOCIAL MEDIA & EMAIL Managed Twitter campaigns for the GREEK television series, scheduling cast-member hosts Twitter, Facebook, Wildfire Apps, Maintained the Movies Insider blog on ABCFamily.com, generating post topics, acquiring rights Youtube, Hootsuite, MailChimp and clearances, and using Disney's content management system for publication

Google Analytics, AdWords

UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles, CA Master of Arts, Annenberg Program for Online Communities; GPA: 4.0 May 2008 Bachelor of Arts, Communication; Magna Cum Laude May 2007