SIVAN RESTAURANT

Introduction: Sivan Restaurant is a 60 seat fine-dining restaurant with a 20 seat lounge. The area is in need of a warm and friendly place with excellent food. A place where you always know you will get the best of everything. Sivan Restaurant will feature a cozy dining room and an elegant lounge. Comfortable furnishings and decor with soothing warm tones. It will be the perfect place to stop in for a bite to eat, for a drink or for a small business meeting. The menu will change every 3-4 months but keep the favorites. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy to give a perception of higher value than its competitors, through its food, service and entertainment. The Sivan Restaurant will be open seven days a week. The service will be relaxed, very friendly and correct. We will hire the best people available, training, motivating and encourage them, and thereby retaining the friendliest most efficient staff possible. Company Profile: Managing Director : Mr.S.Ilambarithi

Investment Required : Rs. 2.5 crore Revenue Expected Location No. of Workers : Rs. 35,00,000/Month : Madurai : 100

Objectives:       Keeping food cost under 35% revenue. Keeping employee labor cost between 24-29% of revenue. Stay as a small restaurant with excellent food and service. Promote and expand it to Chennai and Coimbatore. Expand our marketing and advertising in Chennai and Coimbatore. Achieve 12% return on investment to investors for the first two years and 15% for the next three years.

Vision:

young and old. special ethnic food nights. atmosphere.  The menu will appeal to a wide and varied clientele. We want to be the restaurant choice for all families and singles. All this will attract a varied clientele to Sivan. and Swedish smörgåsbord. Not only great food but great service and atmosphere. special theme nights and a friendly staff to create a sense of 'place' in order to reach our goal of over all value in the dining entertainment experience. male or female. . Employee welfare will be equally important to our success. We want fair profits for the owners.  Controlling costs at all times without exception. Easter dinners.  The restaurant will stand out from the other restaurants in the area because of the unique design and decor. local artist's openings.  We will have special theme nights like restaurant nights. ambiance. but have efficient and friendly service because customer satisfaction is paramount. We will combine menu variety. Everyone will be treated fairly and with the utmost respect. Labor Day weekend.  Product quality. Swedish Midsummer party.Mission: The mission is not only to have great tasting food. Fourth of July celebration. Products:       Double Bed Room Single Bed Room Conference Hall Bar Swimming Fool All Varieties of Food Competitors:     Royal Court Taj Hotel Supreme Restaurant Prestige Restaurant Keys to Success:  The creation of a unique and innovative fine dining atmosphere will differentiate us from the competition. and a rewarding place to work for the employees. wine tasting dinners.

Finance Department: Finance and accounts department is the heart of the company. Finance and accounts department deal with recording. Finance in the modern money oriented economy finance is one of the basic foundations for all activities of business. management of finance in an organization . The accounts department is computerized. All the books of accounts are maintained in computers. preparing and interpreting financial information. Finance Department 2. Computers are made vast use off here. irrespective of the nature of the business and the type of the industry. Human Resources Department I. summarizing.Organization Chart: Departments: 1. Marketing Department 3. All purchase and sales activities are concerned with the accounts department. There are keeping contacts with more than four banks. calcifying. This department has overall responsibility for financial management. Finance is the life blood of any business and proper management and administration of finance becomes necessary for every industry.

The focus of all aspects of Human Resource Development is on developing the most superior workforce so that the organization and individual employees can accomplish their work goals in service to customers. Functions:     Marketing channel performs the distribution of their own products (i. So that the forecast may be made of the prospects for future earnings ability to pay interest and department maturities and profitability of a sound dividend policy.) direct sales.. It places order with the production department. performance and development. which have implication. succession planning.particularly in a business firm is confronted with issues and decisions. II. coaching. and organization development. knowledge. key employee identification.e. employee career development. tuition assistance. Compensations Provided:    Internally Calculated DA Salary Based on cost Cost of Social Esteem. and abilities. mentoring. Marketing Department: Marketing department is largely concerned with building customer satisfaction through quality sales and services. It collects information about potential and current customer. Human Resources Department: Human Resource Development (HRD) is the frame work for helping employees develop their personal and organizational skills. It gets feedback on product and performance of product. . Human Resource Development includes such opportunities as employee training.. competitors and others factors and forces in marketing environment. III. It is a detailed inquiry into financial data to evaluate concern’s performance future risks and potential it attempts to determine the meaning of business information as depicted by financial statements.

3. liquor license. Start-up Summary The founders of the company are Mr. reconstruction.000 .2.Ilambarithi will function as the General Manager.500 sq.S. ft. We are looking for a restaurant space approximately 2.000 .Ilambarithi focuses on the financial issues. Lunch. and legal and consulting costs associated with opening our restaurant.S. Dinner & Tea 60% Subsidy Company Ownership: The restaurant will owned by its founders Mr. These are the start-up requirements to the best of our knowledge and experience in the industry.000 0 85. in Madurai. rent. six months operating cash.85.000 385. Our start-up costs come to Rs.000 which is mostly expensed equipment.000 85.000 300. furniture. Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets Liabilities and Capital Liabilities 0 85.  Breakfast. start-up labor. painting.000 85.

000 5.000 385.Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Ilambarithi Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities Total Funding 0 200.000 0 0 200. Fax.000 .000 1.000 Start-up Requirements Start-up Expenses Legal Stationery & Sign Office Supplies (Computer. Printer) Uniforms 5.85.000) 85.000) (115.000 2.000 0 185.000 (300.000 5.

000 75.Insurance Rent & Security Deposit Outdoor Patio & Garden Setting Liquor License Furniture Cash Register/Software Bathrooms Repair (Materials/Labor) Windows Repair (Materials/Labor) Floor & Wall Coverings (Materials/Labor) Paint Lighting & Lamps (Materials/Labor) Phone & Gas Deposit Food & Liquor Kitchen Supplies Music/Stereo/TV Cleaning High Chair & Booster Seat Advertising & Website Total Start-up Expenses Start-up Assets Cash Required Other Current Assets 2.000 15.000 12.000 4.000 18.000 1.000 30.000 1.000 4.000 200 5.000 40.000 5.000 10.000 20.800 300.000 10.000 0 .000 30.000 85.

We will also feature a moderate international beer selection on tap and in bottles. The comfortable softly-lit bar features a comprehensive selection of the finest Vodkas.000 Services: Sivan Restaurant will be unique to the South area. Afterward. homemade Aquavits and single malt Scotches. service and entertainment. France. . International creative food. but we'll keep 'your favorite. He needs a competent establishment that helps impress his clients and prospects. We want everyone to feel welcome and relaxed in a cozy atmosphere with a wide and varied menu. We will change our menu every 3-4 months. Our food products will be of the finest quality and prepared with sensitivity and care. Prices will be competitive with other upscale restaurants in the area. They are the people that spend the most on drinks. It is our goal to have "something for everyone" everyday on our menu. The combined cost of sales will be 33% producing a gross profit of 67% on total sales. Our wine list will be modest in size and primarily focused on wines from California. Approximately 25% will be exclusively available by the glass and the remaining labels will be available by the bottle. New Zealand and Argentina. However. The Business Man: They work hard all day and often stay overnight in a strange city. Pricing and Profitability: We anticipate our total sales allocation to be 85% restaurant sales and 15% catering sales. We will 'go all the way' to satisfy our guests.' Portions will be modestly sized with an attractive presentation. and a style of service that will make everyone feel welcome and special. they want to relax and use the money they are making. food and tips.Long-term Assets Total Assets Total Requirements 0 85. we have defined the following groups as targeted segments. Market Segmentation: Sivan Restaurant intends to cater to a wide group of people. In looking at our market analysis. it is the strategy of this Restaurant to give a perception of higher value than its competitors.000 385. through its food.

tourists with money. They are the ones that are willing to spend their money on good dining and service at a value price. sophisticated atmosphere that encourages people to bring dates and to have couples arrive. We will focus on maintaining quality and establishing a strong identity in our community. We will keep our standards high and execute the concept so that word-of-mouth will be our main marketing force.Happy Couples: The restaurant will have an intimate. We focus on these specific groups because these are the types of people who frequent other restaurants and bars in the area. These young couples are generally very successful but balanced and won't be spending as much on drinks. Target Market Segment Strategy: Sivan Restaurant will focus on attracting a wide and diverse clientele ages 25-60 with an annual income of at least 30. international menu. and outdoor patio. Therefore. Families will come for the accommodative menu and friendly service. All menu items are moderately priced for the area. . Our main focus in marketing will be to increase customer awareness in the surrounding communities. We want the business man. we will be the talk of the town.000. romantic. An exciting and friendly restaurant. While we are not striving to be the lowest-priced restaurant. It wants to be a search place where people meet each other and develop a network. the execution of our concept is the most critical element of our plan. wealthy image seekers and compulsive spenders. It will be a destination with its attractive atmosphere. We generally know the characteristics of our clientele with the available demographics. We will create an appealing and entertaining environment with unbeatable quality at an exceptional price. Strategy and Implementation Summary: Our strategy is simple. We will direct all of our tactics and programs toward the goal of explaining who we are and what we do. we are aiming to be the value leader. we intend to succeed by giving people a combination of excellent and interesting food in an environment that appeals to a wide and varied group of successful people. happy couples. The Family: The perfect place for a family dinner. families. Tourists: Long Branch is a city that attracts many vacationers during the summer months of May through September. entertaining and sophisticated diners. high-end singles. The excellent value in their meals will keep it in favor with the parents. The characteristics of our clientele will be people who are creative.

and for dinner approximately 50 people spending an average 25 per person.Containing interior pictures of our restaurant." catering and an explanation of our concept. without major recession.490 each. Our total cost of goods sold is capped at 33% of total sales. We expect sales to increase 15% after Year 1. The strategy is to build more customers in order to increase revenue. reasonably-priced wine and knowledgeable service in an outstanding atmosphere. our menu. Catering will average 10. the key underlying assumptions are:  We assume a slow-growth economy. service and entertainment options. Important Assumptions The financial plan depends on important assumptions. We will train every new employee so they will fit in with this concept. We will focus on making all our customers happy with our food.186. . Sales Strategy Our sales plan is to establish and maintain position with our local customers. wine and liquor. See Income Statement in the appendix for restaurant and catering sales assumptions. Direct mail piece . That is 30 people for lunch spending approximately 15 per person. It is repeat business. which is "Wonderful food.  We assume access to investments and financing are sufficient to maintain and fulfill our financial plan as shown in the tables.  We assume that there are no unforeseen changes in the expectancy in the popularity of our restaurant.471/month or three parties of 3. Monthly restaurant gross sales are to average 68. "Theme Nights.Placing several large ads throughout the month to deliver our concept to local area. Sales in our business is client service. Our strategy in the restaurant is to have an experienced staff that know the food.Local Media and Advertising: Newspaper campaign ." Sales Forecast The sales projections for our first twelve months.