You are on page 1of 10


ERollins Group is a Fashion Marketing and Consulting Firm that offers an array of resources and services to Fashion Specialists, Models, Beauty Professionals and Creative Artists who seek to increase their sales and brand visibility in the marketplace. Our mission is to help fashion specialists grow their businesses into financially sound and thriving organizations.

ERollins Group not only provides services, but we also assure that our clients have the necessary resources to strengthen and practice their craft. ERollins Group is able to provide these resources in ways such as developing and maintaining an informational blog and newsletter, fashion YouTube channel, fashion and beauty workshops, as well as hold a fashion marketing incubation program providing clients with office space to be utilized for consultations, business meetings, sewing, drafting and styling, and through our most popular and most effective resource, EROLLINS EVENTS.

EROLLINS EVENTS is a series of fashion and creative events given annually in order to provide marketing resources to fashion businesses seeking to build their brands. Because of our events and conferences, many individuals have gained connections, exposure and success in the industry having gone on to start their own companies and become the faces of prominent campaigns. Our firm and its resources and services has truly helped aspiring and established fashion professionals. Please feel free to visit our blog to see featured success stories, testimonials and case studies from some of our previous participants who have gained success through our events at Our events receive regular news coverage from popular publications. We have also had the pleasure of working with exceptional industry professionals and companies such as Niema Mora of Americas Next Top Model, Robin Givens for an Acting Workshop, The African American World Festival, Models from Elite Model Management Chicago , Macy’s and B.L.A.C Magazine.

Styles in the City 2012
One of our biggest annual events is Styles in the City. Styles in the City is a two-day fashion industry conference and expo aimed at helping local fashion designers, retailers, clothing stylists, make-up artists, hair stylists, web & graphic designers and models gain resources to increase visibility in the marketplace, build brand reputation and increase sales through marketing. This year, the event will be held at the Detroit Institute of Arts. The two-day event will open with the Styles in the City fashion conference themed “BrandBuilders” on October 13th and will conclude with the Styles in the City Fashion Show October 14th The Styles in the City Fashion Show sector will open with red carpet interviews , photography and our pre-show reception the Chocolate Cupcake and Cocktail reception with shopping, chocolate treats and networking followed by the styles in the city fashion show which will feature lovely models showing off new designs by some of the metro area’s premier fashion designers, retailers and stylist to a diverse audience of consumers ranging from various cultures, areas of interests and fields of work. ERollins Group will also introduce their new fashion guide at the Styles in the City Fashion Show MODE’ CULTURE (meaning fashion culture) a fashion guide by ERollins Group catered around the fashion culture of Metro Area Fashion, Beauty, Entertainment, Arts and Lifestyle. We believe by creating a free fashion guide for consumers it will increase visilbility in our city for creative enterpreneur’s and help to create a culture where we are buying back into our city & supporting our small business. Through Styles in the City, ERollins Group plan to create a national annual fashion event that offers marketing and brand building opportunities through networking and professional resource’s for both novice and established designers and fashion entrepreneurs. Styles in the City will also raise awareness to the untapped talent and numerous resources available right here in the city of Detroit.

Our 2011 event took place at Cobo Hall in Detroit, MI and brought in a crowd of over 800 participants. We expect to see a significant increase in attendance this year. ERollins Group had the pleasure of donating a portion of the event proceeds to The Pink Fund, which provides financial aid to help women and men in active treatment and recovery from breast cancer. Ebony, C.E.O with Molly MacDonald, Founder Pink Fund. This year we are proud to announce that we will again partner with a charity to help raise funds and awarenes more information coming soon.

How you can help
ERollins Group will be honored to have your organization brought on as a sponsor of the 2012 Styles In The City Conference/Expo. With your support, we will be able to provide our atendees with the proper resources to execute a successful event. Your sponsorship or participation will help us to bring in appropriate industry speakers so that attendeeds are able to gain a pleathora of knowledge and engage in hands-on opportunities.

What’s the benefit?
As a sponsor you will help our many efforts to continue helping the community by providing more resources for aspiring entrepreneurs, as well as support a worthwhile charitable cause. Sponsoring Styles in the City will help to create an effective marketing tool for your company, plus it will maximize opportunities to grow your customer base and revenue. By becoming a sponsor, you will get: 1) The opportunity to advertise and market your business at a fraction of the cost of most marketing plans. 2) The opportunity to build your company brand name with your target customers. 3) The opportunity to gain new customers and ensure loyalty with present customers. 4) The use of our PR/ Marketing arsenal including online, print and social media resources. 5) The opportunity to network with industry insiders, professionals, and VIP’s. 6) The opportunity to increase your company’s profit margin and public demand. 7) Recognition as a community leader with proceeds from our event going to the under served and disadvantage members of Detroit metro area.

How you will communicate to your audience
-Logo inclusion on 10,000 event flyers which will be promoted online through several social sites, email blasts Eventbrite and Neptix. -Logo on company poster, program recognition and event recognition -Logo inclusion on step and repeat banner, as well as sponsor photo taken in front of step and repeat -Interview in front of the step and repeat banner to be videotaped and used for post-event promotion -Full page ad in program, product review by firm expert (if applicable) and an ad in our upcoming style guide - Inclusion in t.v and radio earned media -Your company’s promotional material(s) and/ or product sample included in VIP bags -Interview with your company on promotional DVD -Recognition throughout conference and fashion expo show (If available, a company rep is welcomed to speak at the conference) -Online Commercial Promotion -Vendor space both at the conference and expo -Logo on event website -Five tickets to event

Our Audience for the Conference
Capacity: 400 and up Avg. Gender ratio 40% Male / 60% female Avg. Age: 18-25, 26-35, 36-45 Avg. Annual income 30,000-80,000 We always have a very diverse crowd

Our Audience for the Fashion Show
Capacity: 600-1000 Avg. gender ratio 40% Male / 60% female Avg. Age: 18-25, 26-35, 36-45 Avg. Average income 30,000-80,000 We always have a very diverse crowd Online Analytics: We will be promoting the event through social and print media including Facebook, Twitter, Blog posts, YouTube, Email blasts, Partnered email blasts, press releases and media alerts and more. The ERollins Group Facebook Fan Page receives over 400 views per day The ERollins Group Twitter account has over 500 organic followers who are very loyal event supporters The ERollins Group Blog receives over 400 views per day The ERollins Group Brand Builders channel on YouTube recieves over 3,000 views

Designers/Models /Stylist /Beauty Professionals all have experienced success through our Styles in the City Event. ERollins group worked with designer Diane Berry to develope her brand and online presence, we are now working with designer Eric Darnell of Embrace . Eric will be launching his online store and fall collection at this year Styles in the City. Designer Camille Jeanay was offered the opportunity to showcase her designs in fashion boutiques and both Camille and Whitney Morris received consulting tips from ERollins Group’s Creative Director as well as did a concept photography shoot that has been used in campaigns and more.Model Abigail Brown was connected to an International Model Agency from the event. Model Pauletta connected with published photographer and creative director, Leticia F. and was able to work on a few test shoots as well as photo shoots in order to help build her portfolio Stylist/Make Up Artist/Hair Professionals including 8 students from Paul Mitchell were asked to work on a two-day actor’s workshop by Robin Givens. These individuals were both compensated and had the opportunity to make extremly helpful connections. Click the link below to view more event case studies and testimonials at http://

For more information on Styles in the City
contact Ebony Rollins at info@erollinsgroup. com, 248-809-4195. If you are interested in participating in our conference or event as a sponsor, corporate sponsor, speaker, designer, boutiques, accessory vendors or media for more information please email us at . Interested volunteers for styling, make-up, hair, photography, p.r. martketing please email atten:Letcia F Please include your resume, portfolio or photos of your previous work.