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FLIPANOMICS

Selling Your Web Business for Maximum Value


by Bryan ONeil and Thomas Smale

Copyright 2012 Flipping Enterprises Ltd.

DISCLAIMER
IMPORTANT NOTCE: You DO NOT have any rights to resell, reprint, give away, share or distribute this report, its sections or its appendices in any way!
If you have obtained this e-book any other way than through http://Flipanomics.net/, http://FlippingEnterprises.com/ or well-known Internet Marketing forums then you have a pirated copy. Please help us stop piracy by reporting this via email at management@flippingenterprises.com. This e-book is provided as-is with no representations or warranties, either express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose. You assume complete responsibility and risk for use of any of the information made available in this e-book and any and all related or advertised extras and services. Some jurisdictions do not allow the exclusions of implied warranties, so the above exclusion may not apply to you. The authors of this book, their agents, representatives and employees are neither responsible nor liable for any direct, indirect, incidental, consequential, special, exemplary, punitive, or other damages arising out of or relating in any way to this e-book and/or its content or information contained within it. By using the information made available in this book you agree to take full responsibility for your actions. You also agree to use the aforementioned information according to the laws and regulations of your jurisdiction. This e-book, including any part of its content, must not be produced, reproduced, copied or passed on without the prior written consent of the author. The book ships with absolutely no Private Label Rights or Master Resale Rights and is licensed for personal use by the person whose name appears on the receipt.

TABLE OF CONTENTS
Foreword ................................................................................ 5 To Sell or Not to Sell ..................... Error! Bookmark not defined. Motivation ................................. Error! Bookmark not defined. Timing is everything ................... Error! Bookmark not defined. Setting Your Expectations - All about valuations Error! Bookmark not defined. Dont Believe (automated) Valuation Tools. Ever. ............ Error! Bookmark not defined. Understanding Multiples ........... Error! Bookmark not defined. Bryans Simple Valuation Formula .......... Error! Bookmark not defined. Take Brokers Valuations with a Pinch of Salt . Error! Bookmark not defined. Your Prior Investments are COMPLETELY IRRELEVANT ..... Error! Bookmark not defined. Preparing for the sale .................... Error! Bookmark not defined. Creating a Killer Info Pack ........... Error! Bookmark not defined. Getting Your Due Diligence Information Right ... Error! Bookmark not defined. Video is everything! ................. Error! Bookmark not defined. Getting it out there and sold: Overview ........ Error! Bookmark not defined. Flippa.com ................................ Error! Bookmark not defined. Other Public Marketplaces ........... Error! Bookmark not defined. Brokers ..................................... Error! Bookmark not defined. Direct ....................................... Error! Bookmark not defined. Getting it out there and sold: Flippa Error! Bookmark not defined. Understanding the Auction Format and Adjusting Accordingly ............................................... Error! Bookmark not defined.

Setting the Starting Bid, Reserve and BIN Risk vs. Reward ............................................. Error! Bookmark not defined. 6 Steps to the Perfect Flippa Sales Copy .... Error! Bookmark not defined. All about Auction Duration and Upgrades ... Error! Bookmark not defined. Confidential listing pros and cons ........... Error! Bookmark not defined. Communication is Everything ...... Error! Bookmark not defined. Avoiding a Costly Mistake: Bidder Due Diligence Error! Bookmark not defined. Your Auction Has Been Won ........ Error! Bookmark not defined. Getting it out there and sold: Other Public Marketplaces ........ Error! Bookmark not defined. Getting it out there and sold: Brokers........... Error! Bookmark not defined. Getting it out there and sold: Direct Approach Error! Bookmark not defined. The Magic of Finding Prospects .... Error! Bookmark not defined. How to Approach them (the correct way!) .. Error! Bookmark not defined. Justifying your Price ................... Error! Bookmark not defined. Time to Wrap it Up!....................... Error! Bookmark not defined. Sales Agreement ........................ Error! Bookmark not defined. Brokers and Purchase Agreements ......... Error! Bookmark not defined. Pitfalls to Look Out For ............. Error! Bookmark not defined. Escrow...................................... Error! Bookmark not defined. Site Transfer ............................. Error! Bookmark not defined. Transfer yourself or leave it to the buyer . Error! Bookmark not defined.

Transfer Checklist ................... Error! Bookmark not defined. Conclusion ................................... Error! Bookmark not defined. Complete Website Selling ToolboxAttached

FOREWORD
Hey There! First of all Id like to thank you for signing up to Flipanomics. Chances are that youre either selling or planning to sell your website or online business. If its so then youve made a smart decision, as on the following pages youll find nearly all of the tips and tricks weve gathered over several years of being in this business, including 2 years of being the highest grossing sellers on Flippa (over $1.4 million in total). Weve put a lot of effort into making this e-course as knowledgepacked and fluff-free as possible, so anyone who is serious about getting their on-line assets sold for the highest dollar amount possible should find the materials useful and easy to go through. Over the following 150 or so pages you will get a full overview on how to go about getting your website(s) sold step by step. Im a big fan of providing complete solutions, which is why weve also included a full toolbox you will have literally everything you need at your disposal, starting from complete Purchase Agreement and NDA templates, up to listing templates and even e-mail drafts. I hope youll enjoy the materials and as usual should you have any questions, feel free to get in touch with us through our Customer Support Desk at http://FlippingEnterprises.com/support/. Take care! Bryan ONeil Managing Director Flipping Enterprises Ltd.

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