REGULATIONS - 2009
II TO IV SEMESTERS (FULL TIME) CURRICULUM AND SYLLABUS SEMESTER – II Code Course C L No. Title BA9221 Operations 3 3 Management BA9222 Financial 3 3 Management BA9223 Marketing 4 4 Management BA9224 Human Resource 3 3 Management Information BA9225 3 3 System Operations Research for BA9226 Applied 4 3 Management BA9227 Business Research 3 3 Methods Application BA9228 Business 2 0 Software BA9229 Seminar 1 0 II 6 Total 22

AFFILIATED INSTITUTIONS ANNA UNIVERSITY, CHENNAI

MASTER OF BUSINESS ADMINISTRATION (MBA)

T 0 0 0 0 0 1 0 0 0 1

P 0 0 0 0 0 0 0 4 2 6

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SUMMER SEMESTER (6 WEEKS) SUMMER PROJECT Project report of the Summer Project is to be submitted by the students within rd 30 days from the commencement of the semester. Evaluation report should be sent to Controller of Examinations by the HOD through the Principal, before the last working 3 the rd day 3 semester. of the SEMESTER – III Code Course C L T P No. Title BA9209 International Business 3 3 0 0 Management BA9210 Strategic 3 3 0 0 Management Elective 3 3 0 0 I Elective 3 3 0 0 II Elective 3 3 0 0 III Elective 3 3 0 0 IV Elective 3 3 0 0 V Elective 3 3 0 0 VI BA9211 Summer Project 2 0 0 0 Report BA9212 Seminar 1 0 0 2 III 7 Total 24 0 2 2 SEMESTER – IV Course Title 2

Code No. BA9230

Project Work

C 2 Total

L 0 0

T 0 0

P 24 24

1 1

TOTAL CREDIT : 26+27+12 = 65 1

COURS ECOD E BA9251 BA9252 BA9253 BA9254 BA9255 BA9256 BA9257 BA9258 BA9259 BA9260 BA9261 BA9262 BA9263 BA9264 BA9265 BA9266 BA9267 BA9268 BA9269 BA9270 BA9271 BA9272 BA9273 BA9274

LIST OF ELECTIVES MASTER OF BUSINESS ADMINISTRATION (MBA) COURSE C TITLE MARKETING – ELECTIVES Brand 3 Management Retail 3 Management Services 3 Marketing & Sales Advertising 3 Promotion Consumer 3 Behaviour Relationship Customer 3 Management FINANCE – ELECTIVES Security Analysis and Portfolio 3 Management Merchant Banking and Financial 3 Services International Trade 3 Finance Corporate 3 Finance Derivatives 3 Management Strategic Investment and Financing 3 Decisions HUMAN RESOURCE – ELECTIVES Managerial Behavior and 3 Effectiveness Entrepreneurship 3 Development Theory Design & Organizational 3 Development Industrial Relations & Labour 3 Welfare Labour 3 Legislations Strategic Human Resource Management 3 D & evelopmen t SYSTEMS - ELECTIVES Database Management 3 System E-Commerce Technology and 3 Management Enterprise Resources 3 Planning OPERATIONS – ELECTIVES Supply Chain and Logistics 3 Management Product 3 Design Operations Services 3 Management

L 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

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NOTE : Three electives from any two among the 5 area of specialization are to be chosen by the Students.

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PERT. N. Method Study and Motion Study. Facility Layout – Principles. Chary Edition. Planning tools and techniques. International Operations Nature of Management. Costs and control techniques. 2008. Characteristics Modern Production and Operations function. Operations Management. Objectives and Steps. CAPACITY AND AGGREGATE 9 II PLANNING Demand Forecasting – Need. Crashing CPM networks – Problems. Production and Operations Management. 2006. Operations Management.BA9221 OPERATIONS MANAGEMENT LT P C0 0 3 3 UNIT INTRODUCTION TO PRODUCTION AND I OPERATIONS MANAGEMEN 9 T Production Systems – Nature. Study – Objectives. Tata McGraw Hill. Rough cut plan. g alternatives. Types. costs. Fifth Edition. 2007. Operations Types. Approaches. UNIT MATERIALS 9 IV MANAGEMENT Materials Management – Objectives. Functions. Oxford University 1 Press. Productivity Measuring and Methods to improve productivity. Legal. Organisation of Production function. 3. 3 .. S. Mahadevan B. Kanishka Bedi. Types. UNIT FORECASTING. Revised Second Edition. Classification Policies. 5. South Norman Cengage Western Learning. Production and Operations Himalaya Publishing House. Selection. Steps in Selection. Pannerselvam R. Inventory – Objectives. Layout. Overview of Management Information Systems (MMIS). Production and Operations Management. Overview of MRP. e in Management. Budgeting and Control. Russel and Taylor. Work – Service Strategies. Chase 2006. Scheduling (Multiple resources and cyclical scheduling). Tata McGraw Hill. relationship to Master Production schedule. Capacity Planning – Long range. Ethical and Environmental Process Strategy. Location Models – Simple Simple Problems. REFERENCE S. Work Measurement and Productivity – Procedure. Materials Vendor rating and Value Analysis. MRP II Planning . Major Decisions. Stores Management – Nature. Purchasing – Objectives. Second 3. g ER and P UNIT DESIGN OF PRODUCT. 2002. Overview of Qualitative Quantitative methods. 2008. of Recent in Production an Operations Trend Rol of Operations Strategic s Management. Production d and Operations strategy – Elements and Competitive Priorities. CPM. 2004. TOTAL:45 PERIODS TEXT BOOKS 1. Wiley. and Coding. 2. issues. Gaither and Gregory Frazier. UNIT PROJECT AND FACILITY 9 V PLANNING Project Management – Scheduling Techniques. Production and Operations Management. SERVICE AND WORK 9 III SYSTEMS Product Design – Influencing factors. Overview of JIT. Aswathappa K and Shridhara Bhat K. Prentice Hall India. Aquilano & Agarwal. Third 4. Jacobs. – Planning. Pearson Education. Edition. 2. Operations Management Theory and practice. Importance and organizational function. Facility Location – Theories. and Requirements Capacity (CRP) Developin capacity Aggregate Plannin – Approaches. 2008. Operations Management. Management. Planning. Types.

Introduction to the concept of Financial management – and risk return of a single asset and of a portfolio.Valuation of bonds and shares-Option valuation. Aswat Damodaran. Financial Management. Needs. debentures and loans. 2008. 2008. C. Bank finance and Commercial Cash paper. James Edition 11 .Conceptual frame work – Marketing environment : Internal External . Determinants. Rate of Return. edition. TOTAL: 45 PERIODS TEXT BOOKS Khan and P.. Profitability Index . John Wiley & Sons. 2008. lease.capital structure . New issues market Long term finance: Shares. UNIT INVESTMENT 9 II DECISIONS Capital Budgeting: Principles and techniques . 7 Srivatsava. 4 . 2008. and Human Management. Ehrhardt. edition. Text. hire purchase. Vikas Publishing House Pvt.policy . 5.Working capital finance : Trade credit. edition. UNIT WORKING CAPITAL 9 IV MANAGEMENT Principles of working capital: Concepts. I.forms of dividend forms policy of dividends . 8 2007.Aspects of dividend policy . Mishra. Marketing in global environment – Prospects Relations and Challenges .Inventory management capital management . Corporate Finance Theory and practice. UNIT LONG TERM SOURCES OF 9 V FINANCE Indian capital and stock market. Information System. th Hill. Tata McGraw Hill. Vanhorne –Fundamentals of Financial Management– PHI Learning.practical consideration . Accounting rate of return.Time value of money. BA9223 MARKETING LT P 4 MANAGEMENT C0 0 4 UNIT INTRODUCTIO 12 I N Marketing – Definitions .Nature of capital budgeting.Specific cost and overall cost of capital capital UNIT FINANCING AND DIVIDEND 9 III DECISION Financial and operating leverage . McGraw th 2. 2008.Comparison of DCF techniques . Private term Equity.Jain Financial management.BA9222 FINANCIAL MANAGEMENT LT P 3 C0 0 3 UNI I FOUNDATIONS OF 9 T FINANCE An overview. edition. M. Brigham.Concept and measurement of cost of . Oxford University Press. th 3. REFERENCE S. Ltd.share splits. Financial Management. Problems and cases Tata 1. Net Present cash flows Internal Value.Evaluation Techniques: Payback.Cost of capital and valuation capital designing Dividend structure.Inflation and capital budgeting . venture capital financing. 5 M. 11 Cengage Learning th 4.Marketing interface with other functional areas – Production. Pandey Financial Management. Finance.Project selection under capital rationing .Y. Prasanna Chandra.K. Financial Management Theory and Practice. 1 th 2. 2008. issues and estimation of working Accounts Receivables Management and factoring .Identifying relevant .

6. UNIT THE CONCEPT OF BEST FIT 8 II EMPLOYEE Importance of Human Resource Planning – Forecasting human resource requirement – Internal and External sources. g . Oxford University Press. BA9224 HUMAN RESOURCE MANAGEMENT LT P 3 C0 0 3 UNI I PERCEPTIVE IN HUMAN RESOURCE 5 T MANAGEMENT Evolution of human resource management – The importance of the human factor – of human resource management – Inclusive growth and affirmative action -Role of Objectives human manager – Human resource policies – Computer applications in human resource management – Human resource accounting and resource audit. Micheal R. Marketing Management.Influencing factors – Buyer industrial and Models – BehaviourOnline buyer behaviour . 2008. Phili th Education Edition. Wiley India Pvt Ltd.Ethics in marketing –Online marketing trends.Analysis consumer and industrial markets – Strategic Marketing Mix of components. Marketing. Walker.Strategies for Marketing Industrial – Consumer Marketing –– Services marketing – Competitor analysis . Retaining. 2008. REFERENCE 1 S. UNIT BUYER 12 IV Understanding BEHAVIOUR individual buyer behavior .Validation – . Dalvymple. 2008. Flether. Marketing successfully. Boyd 5. John Wiley & Sons. Marketing Management. Marketing Management. Paul Baisen et 2008 al. McGraw Hill. I g 13 2.Czinkota & Masaaki Kotabe.Cause related marketing . Macmillan NAG. UNIT MARKETING MIX 12 Product planning and development – Product life cycle – New product Development III DECISIONS and Management – Market Segmentation – Targeting and Positioning – Channel Management – sales promotions – Pricing Objectives. Marketing Management and Information Technology. 2008. Vikas Learning.J.A Professional Perspective. TOTAL:60 TEXT PERIODS BOOKS Kotler an Kevin Lane Marketin Management PH Learnin / Pearson 1. Customer Defection. 2000. Marketing Management. Selection process screening – Tests . 2002. Thomson 2.UNIT MARKETING 12 II STRATEGY Marketing strategy formulations – Key Drivers of Marketing Strategies .Building and measuring customer satisfaction – relationships management – Customer acquisition. Duglas. p d . Prentice Keith Hall. UNIT MARKETING RESEARCH & TRENDS IN 12 Marketing Information System – Research Process – Concepts and applications : V MARKETING Advertising Product – – Promotion – Consumer Behaviour – Retail – Customer research driven organizations . Policies and Advertising and methods.Darymple. 5 . 3. 1998. 4.Medica Interview l examination – Recruitment introduction – Importance – Practices – Socialization benefits.

Bernadin . Materials Information System. Dessler 2007. Managing Human Resource. The control process – Importance Requirement of effective control systems grievances – Causes – Implications Methods – – R – edressal methods. Cascio. System Analyst – Role.Benefits – Self development – Knowledge programmes – management. Production. BOOKS Edition.UNIT TRAINING AND EXECUTIVE III DEVELOPMENT Types of training methods purpose benefits resistance.B. Executive development Common practices . 4. . 10 UNIT SUSTAINING EMPLOYEE 12 IV Compensation INTEREST plan – Reward – Motivation – Theories of motivation – Career Development – mentor – Protégé management of relationships. Human Resource Management . Information.6 Eugence Mckenna and Nic Beach. th 2. 2007. Human Resource Management. Decenzo and Robbins. Pearson Education Limited. TOTAL:45 PERIODS TEXT th 1. Transfer and Demotion. Human Resource Management. Marketing. Separation – Implication of job change. 8 Human Resource Management. EIS. 2.Tata Mcgraw Hill edition 3. Personnel Management. 2007 REFERENCE S. UNIT PERFORMANCE EVALUATION AND CONTROL 10 V PROCESS Method of performance evaluation – Feedback – Industry practices. SSLC. Mamoria C. T N types on functions and hierarchy. BA9225 MANAGEMENT INFORMATION SYSTEMS LT P 3003 C 9 UNI I INTRODUCTIO Data. DBMS – RDBMS – OODBMS. Systems Analysis and System Design. 2007. Intelligence. and Mamoria S. Human Resource Management. Himalaya 1 Publishing 2007 Company.International Information System. Tools – DFD – ER – Object modeling. GIS. McGraw Hill 2002. Information Technology. KMS. Pearson n Limited. McGraw Hill. UNIT SYSTEMS ANALYSIS AND II DESIGN SDLC. evolution. Ivancevich. based Functions. UNIT INFORMATION III SYSTEM Financial. Promotion. 6 9 9 . Wiley. Personnel. Wayne 5. Information System. DSS. Educatio 2006.

O Brien. Controls. Crew Assignment Algorithms. Tata McGraw Hill. 2000. Gordon Davis. 2007. 2007. Information Control and Audit. Cummings and Mc Cubbrey. Linear Programming-formulation. Least cost and Vogel’s Initial – methods. Raymond McLeod and Jr. Management Information System : Conceptual Foundations. Manson and Carol Gonzales. Technology 2007. 7 . George P. John Wiley. 3. Management Information Systems for Haag. Management Information Pearson Systems. MODI g degeneracy. Sensitivity Analysis. Business business. 9 9 BA9226 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT LT P C1 0 4 3 12 UNIT INTRODUCTION TO LINEAR PROGRAMMING I Introduction to (LP) applications of operations research in functional areas of management. Testing. Computer Crimes. Intelligence. Kenneth C. 2002. Tata McGraw Hill. –A 7. Schou and Dan Shoemaker. Pervasive Computing. the Information Age. 6. Management Information Systems – Managing James Technology Information in the E-business enterprise. Software Audit. Ethics in IT. 5. McGraw Hill. McLean and Wetherbe. PHI.UNIT SECURITY AND IV CONTROL Security. IS Vulnerability. 2007. PHI Learning / Pearson Education. Schell. and Unbalanced Cases. Dual simplex method. Tata McGraw Hill. Models. Principles of Duality. Asia. Management Information Managing Systems –the digital firm. TOTAL:45 PERIODS TEXT BOOKS Schultheis and Mary Summer. Datawarehousing and Data Mining. Tata McGraw Hill. Management Information Systems 1. REFERENCE 1 S. UNIT LINEAR PROGRAMMING 12 II EXTENSIONS Transportation Models (Minimising and Maximising Cases) – Balanced and unbalanced casesBasic feasible solution by N-W Corner Rule. the Intranets and Wireless Networks. Error detection. Frederick Gallegor. Transhipment Assignment Models (Minimising and Maximising Cases) Balanced Models. 4. Phase). T 2. Sandra Senft. Information Technology for Turban. Securing Web. solution by graphical and simplex methods (Primal . Cases of approximation optimality. ERP. Auerbach Publications. e-CRM. Daniel P. Special Two cases. Solution by Hungarian and Branch and Bound – Travelling Salesman problem. CMM. 2008. 2005. Check for Solution by / Steppin Stone method.Penalty. SCM.Education. Information Assurance for the Enterprise Corey Roadmap to Information Security. Structure 2. Robert – he Managers View. Management – Transforming Organisations in the Digital Economy. and Development. UNIT NEW IT V INITIATIVES ee-governance. 2002. Laudon and Jane Price Laudon.

II Edition. money) – Group Replacement time Models. 3. 2008. 2005. 2004. SIMULATION AND DECISION Inventory Models – EOQ and EBQ Models (With and without shortages). Education. Introduction to Operations Research. TOTAL: 60 TEXT PERIODS BOOKS 1. methods of matrices. uncertainty.S.UNIT INTEGER LINEAR PROGRAMMING AND GAME III THEORY Solution to pure and mixed integer programming problem by Branch and Bound and plane cutting Game Theory-Two person Zero sum games-Saddle point. Sankara Iyer P.Chand and Co. Dominance Convex Linear Combination (Averages). Prentice Hall India. Tata Mcgraw Hill. Paneerselvam R. 2007. Operations Research. Schaum’s 2000. 1 2. Hamdy SeventhThird Indian Reprint Edition.K. Gupta 4. UNIT DATA III COLLECTION Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Observation – Experiments – Construction of questionaire and instrument – Vs Validation of 9 9 8 . Richard outline series. REFERENCE S. Natarajan AM. Introduction to Management Science – A Modeling and studies case approach with spreadsheets. 5. A Taha.of simulation techniques for decision Application making. Problem in Operations Research. Operations Research. Broson . 2004. Vikas Publishing House. 2. Operations Research. 3. Pearson First Indian Reprint. Govindasamy & Naachimuthu . Operations Research.. Fourth Print. UNIT QUEUING THEORY AND REPLACEMENT V MODELS Queuing Theory . 2008. Kalavathy S. Quantity IV THEORY Discount Decision making under risk – Decision trees – Decision making under Models. graphical and LP algorithms. Tata Mcgraw Hill. BA9227 BUSINESS RESEARCH METHODS 12 12 12 LT P C0 0 3 3 9 UNIT INTRODUCTIO I N Business Research – Definition and Significance – the research process – Types of Exploratory Research – and causal Research – Theoretical and empirical Research – Cross –Sectional time – series Research – Research questions / Problems – Research objectives – and hypotheses Research – characteristics – Research in an evolutionary perspective – the role of theory in research . 2005.single and Multi-channel models – infinite number of customers and calling infinite Replacement Models-Individuals replacement Models (With and without value of source. Prentice Hall of India. Hira D. UNIT INVENTORY MODELS. Frederick & Mark Hillier. S. P. Operations Research. Balasubramani P and Tamilarasi A. UNIT RESEARCH DESIGN AND II MEASUREMENT Research design – Definition – types of research design – exploratory and causal research Descriptive and experimental design – different types of experimental design – design – of findings – internal and external validity – Variables in Research – Measurement and Validity scaling – scales – Construction of instrument – Validity and Reliability of Different instrument. Rule. Second Edition. solutions.

N. TOTAL:45 PERIODS TEXT th 1. New Delhi. Cooper and Pamela S. Mathirajan. Spreadsheet. Pearson Education. Presentation and Web publishing E-Mail – Video Conferencing – Introduction to packages – HTML. Business Research methods BOOKS Edition. Schindler.Bryman and Emma Bell. WRITING AND ETHICS IN BUSINESS V RESEARCH Research report – Different types – Contents of report – need of executive summary c –hapterization – contents of chapter – report writing – the role of audience – readability – – tone – final proof – report format – title of the report – ethics in comprehension ethical behaviour of research – subjectivity and objectivity in research – research. Tata Mc Graw Hill. Research methods for Business. scheduling and tracking with support of the management project packages. 16 9 . 9 9 BA9228 BUSINESS APPLICATION SOFTWARE LT P C0 4 2 0 14 UNIT OFFICE I MANAGEMENT Exercises to familiarize Word. Project Familiarize the management project planning. . Donald R. New Delhi. Uma 4. package.Sekaran. UNIT REPORT DESIGN. K. Management Research Methodology. assignment models. New Delhi.questionaire – Sampling plan – Sample size – determinants optimal sample size – techniques sampling – Probability Vs Non–probability sampling methods. altering and Introduction to Ledgers and displaying – Vouchers – Inventory management – Payroll – Reports using any one financial accounting 2. UNIT FUNCTIONAL II Financial And Accounting MANAGEMENT 1. Management Operations E : xercises on operational decision making – models using packages . 2006. Wiley India. UNIT DATA PREPARATION AND Data IV Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs ANALYSIS data analyses Quantitative – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant analysis – cluster analysis – multiple regression and correlation – multidimensional Application scaling – of statistical software for data analysis.9 2.linear programming. Alan Oxford University Press.Krishnaswamy. 3. Appa Iyer Sivakumar and M. Management: accounting packages – exercises on creating. 2006. 3. 2008. 2006. Business Research methods.

BA9229 LT P SEMINAR II . 5. Information systems and Management functions. 6. SPSS for windows. 15 UNIT ADVANCED STATISTICAL 15 IV SOFTWARE Exercises to use research data and analyze using various statistical methods (learned in statistics management course) using any of the statistical Introduction packages. Deborah Morley and Charles S Parker. 7. Hansen. Wiley India. SPSS 13. and hands on experience with freely downloadable data mining and Intelligence Business packages. Integration D : esigning an application and integrating database and front end. 2006. Robert H. Sherdian J Coakes. Reputation management Brand Building and Management. 2008. Bench Marking. Peta Dizidic. Gupta 2. Dreamtech Press. manipulation and transactions using query Input and Output languages. First Indian Reprint. 2008. 5. TOTAL:60 REFERENCE PERIODS S. Lyndall Steed. 10. Following Is The List Of Topics Suggested For Preparation And Presentation Students By . Delhi 3. and Nash. 3 . Doing analysis with SPSS Ver 14. Retail Management HR accounting and audit. Step by step. Effective Project Management. 11 2008. Gary W. 8 .CONTEMPORARY C021 0 MANAGEMENT Note : 1.Computer and Functional Accounting with Tally 9. edition.A simple guide David reference. 2006.UNIT SOFTWARE DEVELOPMENT AND III INTEGRATION Database E : xercises on database creation. Clements and Gido. Carver th 8. 6.0 for windows. 10 TOTAL:30 PERIODS . Thomson. 2. Comdex. Database Management and Design. Emotional intelligence and Management. and 7. Understanding computers today and tomorrow. Cengage Learning. Prentice Hall. Vikas Publishing House. Hansen and James V. George and Paul Mallery. Culture and Management. 2008. Six sigma. Lawson. Thomson. 4. 1 Vikas 2008. 2006 4.0. Exercises Design: on I/O design – simulating basic calculator operations using any front end packages. 9. Strategic Operations Management. Internet marketing.

Rabi S. K. Education 3. . 4.BA9209 INTERNATIONAL BUSINESS MANAGEMENT LT P C003 3 UNIT INTRODUCTIO 6 I N International Business –Definition – Internationalizing business-Advantages –factors causing globalization of business. Michael Business.international business environment – country attractiveness – Political. International BOOKS edition Business. Bhagat and Roger J. Kashlak.I. MARKETING. Charles W. 6 Hill. Shenkar and Yaong Luo. FINANCIAL AND HUMAN MANAGEMENT OF GLOBAL 11 IV RESOURCE BUSINESS –scale of operations. Noida. Thomson. Ilkka A. International 5. Tata Mc Graw Hill.cost of production – Make or Buy Global production –Location decisions – chain issues – Quality considerations. 2008. UNIT INTERNATIONAL STRATEGIC 11 III MANAGEMENT Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio management.Sources and of of conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical types in international business – Ethical decisionissues making.D. global supply strategy – marketing Challenges in product development . Hill and Arun Kumar Jain. 2005.exchange –rate risk and managemen – strategic – selection of expatriar managers Trainin an development – orientation t e g d compensation. Daniels and Lee H. John Wiley Inc.Globalization of markets. UNIT CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL V BUSINESS MANAGEMEN 6 DisadvantagesT international business – Conflict in international business. 2000. Ronkainen and Michael H. International Business. Moffet. pricing.Political risk – sources of fund. Czinkota.issues of international business – organizational structures – controlling organizational international business – approaches to control – performance of global businessof performance evaluation system. production and channel managementInvestment decisions – economic. R. UNIT INTERNATIONAL TRADE AND 11 II INVESTMENT Promotion of global business – the role of GATT/WTO – multilateral trade negotiation agreements – VIII & IX. Tata Mc Graw 2. TOTAL:45 TEXT PERIODS th 1. Phatak. Hill. John Pearson Asia. International Business. International Business. Oded 2004. New Delhi. 2006. and cultura environmen – Protection Vs liberalizatio of global business economic environment l t n . V. Bangalore. UNIT PRODUCTION. Aswathappa. 2009. International Aravind Tata Mc Graw Management. round discussions and agreements – Challenges for global and global trade business – and investment – theories of international trade and theories of investment – international Need for global competitiveness – Regional trade block – Types – and disadvantages – RTBs across the globe – brief Advantages history.global entry strategy – different forms of international business – advantages. 6. Radebaugh. 11 .

Adriau Oxford University Press. 8.Strategy in the Global Environment-Corporate Combination StrategyVertical Integration-Diversification and Strategic Alliances. Resource allocation. Approach. Thomas L.David.Strategic analysis and choice .Balance Score Card-case study. School. UNIT STRATEGY IMPLEMENTATION & 9 IV implementation process. Third Azhar 2008. 2008. C. Podolny. Making strategy work. and 2. 2. 2005. PHI Learning. Prentice Hall of India. Upendra Hachru .Environmental Threat and Opportunity (ETOP) Profile . Strategic Management and cases. An Integrated Biztantra. Strategic Management Theory. Business Review. Hrebiniak. Designing organisational structureEVALUATION The Strategic Control Systems.Organizational Capability Profile . 2006 Charles W. Saloner 7.Matching structure and control to strategy-Implementing Designing change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case Strategic study. The Strategy Concept and Process – A Arnoldo Pragmatic Pearson Education. 2005.. Edition. Tata McGraw Hill. Expansion. Fred.Capabilities and competencies–core lcompetenciesg Globalisation d Structure d Low and differentiatio Generic cost Blocks of Competitiv Advantage Distinctiv Competencies-Resources Building n and Capabilities durability e competitive.Strategic Advantage Profile . 5. Excel Books.Nationa Context an Competitive advantage Resources. Business Policy and Strategic Management – Gupta. 2001. Strategic Management concepts & cases . Business Policy – part I & II.GAP Analysis . Concepts and Application. Wheelen. Gollakota and Srinivasan. John Wiley. study.Hax and Nicholas S.R. 3. 12 LT P C 3003 9 . 2008. approach. J.GE 9 Cell Analysis Model Distinctive competitiveness . Kazmi. Pearson. REFERENCE 1 S.SWOT Analysis .David Hunger and Krish Rangarajan. Second Edition.Business level strategy. Dtrategic Management Theory & Application. InnovationNon New Business Models and strategies for Internet Economy-case study TOTAL:45 TEXT PERIODS BOOKS 1. UNIT COMPETITIVE 9 II ADVANTAGE External Environment . Strategic Management & Business Policy. Pearson Education. 3. 2007.Hill & Gareth R. UNIT STRATEGIE 10 The III generic strategic alternatives – Stability. Lawerence G.Corporate Portfolio . Harvard Business Harvard 6. and Shepard. 2006. Majluf.Corporate Governance and Social responsibility-case definition. Strategic Management.Porter’s Five Forces Model-Strategic Groups Competitive Changes durin Industry Evolutionan Industry . 2005.Building and Restructuring the corporation. the Concept of Strategy and the I PROCESS Formation Strategy Process – Stakeholders in business – Vision. Strategic Management Business policy.e failures and sustaining competitive advantage-Case of Avoiding study. UNIT OTHER STRATEGIC 8 Managing Technology and V ISSUES Strategic issues for Profit organisations.Selection of matrix . 4.Mc Kinsey's 7s Framework . HAberberg and Alison Rieple.L. Retrenchment and S strategies .BA9210 STRATEGIC MANAGEMENT UNIT STRATEGY AND Conceptual framework for strategic management.Jones. Wiley India. Mission and Purpose – Business Objectives and Goals .Advantage.

TOTAL:45 PERIODS 13 . International HR issues. TOTAL: 30 PERIODS MARKETING ELECTIVES BA9251 BRAND MANAGEMENT LT P 3 C0 0 3 UNIT INTRODUCTIO 8 I N Basics Understanding of Brands – Definitions . Holistic Marketing. 8. Economic and Business Intelligence. UNIT BRAND 10 V PERFORMANCE Measuring Brand Performance – Brand Equity Management Branding strategies Global Audit – Brand Equity Measurement – Brand Brand Role of Brand Managers– Branding challenges & opportunities – Case Leverage Studies. Intellectual property Rights and global business.. 5. 7. UNIT BRAND 10 II STRATEGIES Strategic Brand Management process – Building a strong brand – Brand positioning – Brand values – Brand vision – Brand Elements – Branding for Global Establishing Competing Markets – with foreign brands.Branding Concepts – Functions of Significance of Brands – Different Types of Brands – Co branding – Store Brand brands. 4. Financial Engineering.BA9212 Note : 1. 9. 6. celebraties – On line Brand Promotions. SEMINAR III – EMERGING TRENDS IN MANAGEMENT LT P C0 2 1 0 Following is the list of topics suggested for preparation and presentation by students . Knowledge Systems and Management. Cyber Laws. 3. Integrated Marketing communications. UNIT BRAND 9 IV EXTENSION Brand Adoption Practices – Different type of brand extension – Factors influencing Decision extension – Re-branding and refor launching. Corporate Governance. UNIT BRAND 8 III COMMUNICATIONS Brand image Building – Brand Loyalty programmes – Brand Promotion Methods – Role of Brand ambassadors. 2. 10. International logistics and Supply Chain Management.

3. 2008. India. Managing. Kellogg on Branding. 2008. UNIT RETAIL SHOPPER V Understanding BEHAVIOUR of Retail shopper behavior – Shopper Profile Analysis – Shopping Process . Biztranza.TEXT BOOKS 1.internal and external atmospherics – Positioning of retail Buildin Image .Retail service quality management – Retail Supply shops – retail g store Chain Management – Retail Pricing Decisions.Retail Decision force sales Management – Challenges in Retailing in India. UNIT RETAILING III Choice of retailDECISIONS locations . Tyboust and Kotter.Factors influencing retail shopper behavior – Complaints Management . TOTAL:45 PERIODS TEXT BOOKS 1. 9 9 9 9 14 . Measuring and Kevin rd Prentice Hall. 5. Wiley. Ogden.Tmepoal. Vikas Publication. India. 2002.Online retail – Emerging Retail trends . Managing Indian Brands. 2002.Baston. Biztranza. Michael Havy . 1 2. MacMillan. UNIT RETAIL II Organized andFORMATS formats – Different organized retail formats – Characteristics unorganized each format – Emerging trends in retail formats – MNC's role in organized retail of formats. Edition. Asain Branding – A Great way to fly. Jagdeep Kapoor. Edition. 2. Sixth 2. Paul 4. Branding in Asia.Retail store brands – Retail advertising and promotions – Retail accounting Management Information Systems . Brand Management – Text & cases. PHI. Retail Management. 2007 Integrated Retail Management. Brandex. 2000. 3 2007. India. Singapore. Strategic Brand Management: Building. REFERENCE S. Tata Mcgraw Hill.Case studies. Lane Keller. 2008 Lan Batey. 2005 BA9252 RETAIL MANAGEMENT LT P C 3003 9 UNIT INTRODUCTIO I overview ofN An Global Retailing – Challenges and opportunities – Retail trends in India – Socio economic and technological Influences on retail management – Government of India policy implications on retails. Mathew. Ramesh Kumar. Aweitz and Ajay Pandit. UNIT RETAIL SHOP IV MANAGEMENT Visual Merchandise Management – Space Management – Retail Inventory Management – and audits . John Willy.

4 Rajnish Tow and Nidhi V. Cengage Learning. K. First Edition. Zeithaml et al. Ramkrishnan and Y.REFERENCE th S. Strategies 1 nd and Cases. 2 Kenneth E Clow. Edition . 15 . Patrick M. McMillan. et al. Services Marketing. th 4. Thomson Learning. Services Management and Marketing a CRM Approach. Services Marketing. Cengage Learning. 2 Sivakumar. Douglas Hoffman et al. 5. Service – Pricing services.R. Edition. Retailing. Hill. Essentials of Service Marketing : Concepts. REFERENCE S. Tata McGraw Edition 2008. UNIT SERVICE 9 Service Marketing Strategies for health – Hospitality – Tourism – Financial – V STRATEGIES Logistics . Edition. Chiristropher H. Wiley. 2.Classification of services – Expanded marketing mix – marketing – Environment and trends – Service market segmentation. Hoffman. Delhi. Indian Retailing Text and Cases. Services Marketing Operation Management and nd Biztantra. nd 4. Retail Management. UNIT SERVICE DELIVERY AND 9 IV PROMOTION Positioning of services – Designing service delivery System.– Entertainment & public utility Information technique Services – case Educational studies TOTAL:45 TEXT PERIODS BOOKS 1. 3. 2004. Swapna Puadham. Strategy. 2007. Excel Books. 2 Halen Woodroffe. Retailing. Oxford University Press. 2008 BA9253 SERVICES MARKETING LT P C003 3 9 UNIT INTRODUCTIO I N Definition – Service Economy – Evolution and growth of service sector – Nature and Scope Services – Unique characteristics of services . Dunne and Robert F Lusch. t Edition.Challenges and issues in Services of Marketing. 2008 6. Valarie International Edition. Channel methods – Service marketing triangle . UNIT SERVICE MARKETING II OPPORTUNITIES Assessing service market potential . Pearson Education. Oxford Press. 2007. Services Marketing. Retail Management -Text and Cases. Learning.Integrated Service marketing of communication. Retail Marketing. 2008. University nd 3. Marketing of Services.Srinivasan. Chetan Bajaj. Srivatsava. Thomson 1 Edition 2. New s 2. 2003.Lovelock and Jochen Wirtz. 5. 2004. 5 Christian Gronroos. 2 . 9 UNIT SERVICE DESIGN AND 9 III DEVELOPMENT Service Life Cycle – New service development – Service Blue Printing – GAP’s model of quality service– Measuring service quality – SERVQUAL – Service Quality function development. targeting Service and positioning. 2001. Dunne. 1 2008. John 2007. New Delhi.

Jaishri 2008. George E Belch and Michel A Belch. UNIT DESIGN AND EXECUTION OF 9 III ADVERTISEMENTS Message development – Different types of advertisements – Layout – Design appeal – structure – Advertisement production – Print – Radio.V.related to sales – Media strategy and Cost of scheduling. 2001. and Michael. 1998. Economic Lega Implications d t and l of advertisements n setting advertisement objectives – Ad. 2007.sales techniques promotion – Trade oriented and consumer oriented. Advertising & Promotion. Advertising. UNIT SALES PROMOTION 9 V CAMPAIGN Sales promotion – Requirement identification – Designing of sales promotion campaign – of salesmen and dealers – Out sourcing sales promotion national and Involvement promotion strategies – Integrated promotion – Coordination within the various international techniques promotion – Online sales promotions. Agencies – Selection and – – Advertisement campaigns – case remuneration studies. d g 2003. 3. Kennet Clow.BA9254 ADVERTISING AND SALES PROMOTION LT P C 3003 UNIT INTRODUCTION TO 9 I Concept an ADVERTISEMENT definitio of advertisemen – Social. d . and Web advertisements – Copy Research – Testing validity and Reliability of ads – Measuring impact of advertisements – Media studies case . McGraw Hill. Julian Cummings. Kazmi and Satish K Batra. Oxford. Pearson 1. McGraw Hill. Donal Baack Integrate Advertisements Promotion an Marketin communication. h d . Advertising & Sales Promotion. Kogan Page. 2. Excel Books. Advertising Management. REFERENCE S. S. Sales Promotion. New 1 Delhi. New Delhi. London 4. UNIT ADVERTISEMENT 9 II MEDIA choice criteria – Reach and frequency of advertisements – Media plan – Type and advertisements .case studies. th Education 7 Edition. TOTAL:45 PERIODS TEXT BOOKS Moriarty & Burnett. 2003. Advertising and Promotion. Wells. UNIT INTRODUCTION TO SALES 9 IV Scope and rolePROMOTION of sale promotion – Definition – Objectives of sales promotion . 1998. 2. BA9255 CONSUMER BEHAVIOR LT P 3003 C 9 knowledge of UNIT INTRODUCTIO I N Concepts – Significance – Dimensions of Consumer Behavior – Application Consumer Behaviour in marketing of decisions. Principles & Practice. 16 .Betch 5. E. H. H. Singapore. Prentice Hall of India. Jefhwaney. T.

Consumer Behavior. Expectations analysis – Customer behavior in relationship perspectives. Kardes. nd 3. India. Louden and Albert J Della Bitta. UNIT UNDERSTANDING 9 II CUSTOMERS Customer informatio Databas – Customer Profile Analysis Customer perception n e .Concepts and Context of relationship Management – Evolution .Family group – Reference group – Communication Cross Culture -Influences on Consumer behavior UNIT PURCHASE DECISION V PROCESS High and low involvement Pre-purchase and post-purchase behavior – Online decision process – Diffusion of Innovation – Managing purchase . 1 2002. 2008.INFLUENCES . and wind Consumer Behaviour Models – Implications of the models on decisions. TOTAL:45 TEXT PERIODS BOOKSD.Transactional Relationship Approach – as a strategic marketing tool – CRM significance to Vs CRM the stakeholders . Sheth 2003. Engel – Webstar Kollat. th Edition. Mittal. 2. Tata McGraw Hill. New Delhi 2002.A Strategic Approach.UNIT CONSUMER BEHAVIOR II MODELS Industrial and individual consumer behaviour models . McGraw Hill. 17 . REFERENCE S. Consumer Behavior . UNIT EXTERNAL IV Socio-Cultural. Lindquist and Joseph Sirgy. Frank R.Emerging Issues – studies Dissonance case . Biztranza.Schiffman and Leslie Lasar Kanuk. Buyer and Consumer Behavior.Sheth. individual and customer’s . Making. UNIT CRM 9 III STRUCTURES Elements of CRM – CRM Process – for Customer acquisition – Retention Strategies of defection – Models of CRM – CRM road map for business and Prevention applications.. Consumer Behavior.A Managerial Perspective. marketing UNIT INTERNAL Psychological Influences on consumer behavior – motivation – perception – III INFLUENCES personality Attitude.Customer life time value – Selection of Profitable customer group segments. Consumer Behavior and Marketing Stratergy. Consumer Behaviour and Managerial Decision Edition . Paul Peter et al. 5. 2. 4. Leon G. Edition Indian 7 2005.. Jay Biztranza 2008.Self Image and Life styles – Consumer expectation and Learning and satisfaction. Thomson Asia (P) Ltd. Consumer Behavior. Pearson Education. 1.Howared. David L. 2 Assel. Shopper. 9 9 9 9 BA9256 CUSTOMER RELATIONSHIPS MANAGEMENT LT P C003 3 UNIT INTRODUCTIO 9 I N Definitions .

A Database Approach. Consumer Behavior.UNIT CRM PLANNING AND IV IMPLEMENTATION Strategic CRM planning process – Implementation issues – CRM Tools.Sheth. 2007. applications. Elsevier. Macmillan Strategic 2. Customer Relationship Management : Concepts and Biztantra. Jagdish. Buttle. Customer Relation Management.Peeru Mohamed and A. Industry life cycle – Company techniques. N.Segments – Types . 2005. 2005. Macmillan India. Stock exchanges in India – BSE. Customer Relationship Management : Concepts & Tools. G. 2. 2008 REFERENCE S. Francis 5.Sahadevan. market and ISE. Primary Regulatory Market – Methods of floating new issues. return UNIT SECURITIES II MARKETS Financial . NSE. Vikas 1 Publishing 2005. Wiley India. UNIT TRENDS IN eV CRM Solutions – Data Warehousing – Data mining for CRM – an introduction to CRM CRM software packages. 2004.Participants in financial Market – Market Environment. Alok Kumar et al. th 3. Book building – Role of primary– Regulation of primary market. Measuring Analysis Earnings – Forecasting Earnings – Applied Valuation Techniques – Graham Dodds investor and ratios.Shainesh. Customer Relationships Management Prespective. OTCEI .Analytical Operational CRM – Call center management – Role of CRM CRM – Managers. Assel. UNIT FUNDAMENTAL III ANALYSIS Economic Analysis – Economic forecasting and stock Investment Decisions – Forecasting Industry Analysis : Industry classification. Edition 6 . H. 4. The Eight Competencies of Relatioship selling. Cengage Learning. Regulations of stock exchanges – Trading system in stock exchanges – SEBI. Kumar. 9 9 FINANCE ELECTIVES BA9257 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT LT P C003 3 8 UNIT INVESTMENT I SETTING Financial and economic meaning of Investment – Characteristics and objectives of Types of Investment – Investment alternatives – Choice and Evaluation – Risk and Investment – concepts. TOTAL:45 TEXT PERIODS BOOKS 1. Jim Catheart. 10 9 18 . Customer Relationship Management ..

PHI edition.. Designing Capital Structure and – Issue Pricing – Book Building – Preparation of Prospectus Selection of Bankers. . th Learning / Pearson Education. 5.. S. Tata McGraw Hill.A. House. Himalaya Publishing 2007. 8 2. New Delhi. Prasannachandra. 2. S. Kevin . REFERENCE 1 S. UNIT OTHER FEE BASED 10 III SERVICES Mergers and Acquisitions – Portfolio Management Services – Credit Syndication – Credit Rating Funds . Off . th 3. Advertising etc. etc. PHI Learning .UNIT TECHNICAL IV ANALYSIS Fundamental Analysis Vs Technical Analysis – Charting methods – Market Indicators. 6 V. UNIT PORTFOLIO Portfolio analysis –Portfolio Selection –Capital Asset Pricing model – V MANAGEMENT Revisio Portfolio Evaluation – Mutual n Funds. Investments. Mohanty. Security Analysis & Portfolio Management.Role of Registrars –Bankers to the Issue.Bhalla. Reilly & Brown. 4.Shore Issues. Securities Analysis and Portfolio Management.Avadhan. edition. Instruments Consultants. 2008.SERALegal SEBI guidelines. 2008.Relation with Stock Exchanges and OTCEI. Securities Analysis and Portfolio Management . 2008. Tata McGraw Hill. UNIT ISSUE 12 II MANAGEMENT Role of Merchant Banker in Appraisal of Projects.Fischer & Ronald J. TOTAL: 45 TEXT PERIODS BOOKS 1. Private Placement – Bought out Deals – Placement Offer with MFs. 2008. Learning. 2008.Moving Average – Exponential moving Average – Market Indicators – Efficient Market Oscillators – theory. etc. Trend – reversals – Patterns . 6 2008. FIIs. Underwriters. UNIT FUND BASED FINANCIAL 10 IV SERVICES Leasing and Hire Purchasing – Basics of Leasing and Hire Financial purchasing – Evaluation.Chand & Company Ltd. Investment Analysis and Portfolio Management. Investment Management. V. 19 .K.Jordan. Donald E. Markus.FEMA. Marketing – Post Issue NRI Activities. – Issue Marketing – Advertising Strategies – FIs. . and Brokers. Cengage edition. Investment analysis and Portfolio Management. Bodi.Business – Mutual Valuation. Kane. 9 9 – th BA9258 MERCHANT BANKING AND FINANCIAL SERVICES LT P C003 3 UNIT MERCHANT 5 I BANKING Introduction – An Over view of Indian Financial System – Merchant Banking in India – Developments and Challenges ahead – Institutional Structure – Functions of Merchant Recent Bank and Regulatory Framework – Relevant Provisions of Companies Act. – for Sale – Green Shoe Option – E-IPO.

Norms.. BOOKS Edition. Website of SEBI BA9259 INTERNATIONAL TRADE FINANCE LT P 3 C0 0 3 UNIT INTERNATIONAL 9 I TRADE International Trade – Meaning and Benefits – Basis of International Foreign and Economic Growth – Balance of Trade – Balance of Trade – – Current Trends in India Trade Barriers Paymentto International Trade – WTO – Indian Policy. New Edition.N.Verma.Khan. Invoice. d Airway Health Bill. TOTAL: 45 PERIODS 20 . DEPB – Concession Licens – Other efforts I Export Promotion – EPZ – EQU – SEZ and Export Advance e House. – EXIM UNIT EXPORT AND IMPORT 9 II FINACE Special need for Finance in International Trade – INCO Terms (FOB. M. PHI Learning. COD GR Softer Forms. New 3. Insurance Cover Note. 5. UNIT FOREX 9 III MANAGEMENT Foreign Exchange Markets – Spot Prices and Forward Prices – influencing rates – FactorsThe effects of Exchange rates in Foreign Trade Tools for hedging against Exchange rate – variations – Forward. Proforma. Certificat of Origin Certificate Value. 11 Nalini Prava Tripathy. certificate. GSPS – UPCDC Form. 2008 2. Vikas Publishing House. UNIT EXPORT PROMOTION 9 V SCHEMES Government Organizations Promoting Exports – Export Incentives : Duty – IT Exemption – Marketing Assistance – EPCG. J. Sultan Chand & Sons. CIF. Bharath Publishing House. REFERENCE S. Consular.C. . Indian Financial System..PP From. Transport . Legalized Certificate Certificat of e Analysis an Quality. & Mittal D. etc. Transporte Documents Bill of Weight Certificate of Inspection. . Financial Services. Machiraju. Tata McGraw-Hill. Varshney P. Delhi. New t Delhi. Postal Multimodal Document Risk Lading. Customs. 1 2008. actoring TOTAL:45 PERIODS 8 an d TEXT th 1. 2002.K. Delhi s 4.Y. 2008. – and A n and UNIT DOCUMENTATION IN INTERNATIONAL 9 IV TRADE Export Trade Documents: Financial Documents – Bill of ExchangeCommercial TypeDocuments Commercial. Document Insurance Receipt. A Manual of Merchant Banking.UNIT OTHER FUND BASED FINANCIAL V SERVICES Consumer Credit – Credit Cards – Real Estate Financing – Bills Forfaiting – – Discounting Venture Capital. Indian Financial System.) – Terms – Fortfaiting – PaymentLetters of Credit – Pre Shipment and Post Shipment Finance –Terms – EXIM Bank – ECGC and its schemes – Deferred Payment Licensin – Financin Import for import of Capital g g methods goods. Financial Services. 2nd Edition. Covering : Policy. Packing List. Official Document: Export Declaration Forms. Export Certification. Financial Services and System. 1 2. Tata Mcgraw Hill. Futures Currency options Exchange FEM – Determinatio of Foreign Exchange rate Forecasting. Form. Sasidharan.

2008. Multinational Financial Management. Edition. REFERENCE th S. Cengage Edition. 3..G. investments.Financing decision in the of option pricing model Context costs. Corporate Finance. Vikas Publishing House Pvt. UNIT ADVANCED FINANCIAL 12 III MANAGEMENT certainty equivalent of cash flows and risk adjusted Appraisal of Risky Investments.. Advanced Corporate Finance. Ltd. financing of exports – role of EXIM bank of Finance and commercial banks. Smart. Hill. Decision tree approach e investment in decisions. Apte th 2.Brealey. UNIT SHORT TERM-WORKING CAPITAL 6 II FINANCE Estimatin working capita requirements Approach adopte by Commercial banks Commercial paper. Cengage 1 1st Edition.– Finance for of sick rehabilitation units. th 2008. Simulation and information.Corporate Disasters and Ethics . decision. t Edition. 2008. 4. 1. Learning. REFERENCE S. th 2008. 1 Krishnamurthy and Viswanathan.Inter-dependence of investment . Richard A. 2. 8 2008. s 2008 3.Y Khan. PHI 1 Edition. Jeff Madura. Stewat C.TEXT BOOKS P. Managers Social Professionalism. 5. International Corporate Finance. UNIT CORPORATE 8 V GOVERNANCE Corporate Governance .financing and Dividend and agency decisions.Public deposits and inter corporate g l – d . Financial Management.cash inadequacy and cash insolvency -determining financing the probability of cash insolvency. Hill. Learning. 5 Megginson. Tata McGraw Hill.Pandey. Corporate Finance . 2. th 2008 2.A focused Approach. Shapiro. and Gitman. policy BA9260 CORPORATE FINANCE LT P 3 C0 0 3 UNIT INDUSTRIAL 9 Indian Capital Market – Basic problem of Industrial Finance in India.Resnik. th McGraw Hill. 8 I.SEBI Guidelines. M. Equity – I FINANCE financing – Debenture Guidelines from SEBI. 11 2008.Ethics.Finance from international sources. International Financial Management. Indian Financial System. risk discount analysis in the context of DCF methods using Probability natur of cash flows. Learning. Alan C.Myers and Mohanthy. of Website SEBI 21 .. Principles of Corporate Finance. and TOTAL: 45 PERIODS TEXT BOOKS 1. UNIT FINANCING 10 IV Simulation andDECISIONdecision .Corporate Responsibility. PHI Learning. Tata Edition. 2008. advantages and disadvantages and cost of various sources . 4 of Indian Government on EXIM Website 2008. Brigham and Ehrhardt. Sensitivity analysis. Tata Mcgraw Eun and 4 Edition. Tata McGraw Edition.M.Stakeholders and Ethics. International Financial Management. rate.

India. 2008. OTC Options – Specifications of Options – Call and Options – American and European Options – Intrinsic Value Put Time Valu of Options – Option payoff.BA9261 DERIVATIVES MANAGEMENT LT P C0 0 3 3 UNIT INTRODUCTIO 10 Derivatives – Definition – Types – Forward Contracts – Futures I N Options – Swaps – – ContractsDifferences between Cash and Future Markets – Types Traders – OTC of and Exchange Traded Securities – Types of Settlement – Uses and Advantages of Risks in Derivatives – Derivatives. BSE. s Commodities – Delivery Options – Relationship Future Prices. Cengage 1 t Edition.C. Keith Redhead. Concepts and Practice.Theory. UNIT OPTION 10 III S Definition – Exchange Traded Options.– PHI Learning. PHI Edition Learning. Forwards. options on Securities. 22 . 3. REFERENCE s S. Stulz. Forward Prices d Spot between and Prices. t Edition. UNIT DERIVATIVES IN 8 V INDIA Evolution of Derivatives Market in India – Regulations . Website of NSE.Gupta. John.Margin Requirements – Marking to Market – Hedging using – Types of Futures Contracts – Securities. 7 . TOTAL: 45 PERIODS TEXT th BOOKS 1.Hull. Stock Futures Futures Currencie an Index .Framework – Exchange in Derivatives – Commodity Futures – Contract Terminology Specification for Stock Trading and Options and Index Options in NSE – Terminology s specifications stock futures and Index futures in NSE Contract Contract Terminology and Specifications for Interest and for Derivatives – Rate . Options. 1 Varma. Stock Indices.L. s 2. 5. Financial Derivaties. 2008. Prentice Hall Of 2008. Edition. 2008. S. Futures and other Derivative Securities’. Derivaties and Risk Management. ‘Financial Derivatives – An Introduction to Futures. Options and SWAPs’. UNIT FUTURES 10 II CONTRACT Specifications of Futures Contract . Risk Management and Derivaties. UNIT SWAPS 7 IV Definition of SWAP – Interest Rate SWAP – Currency SWAP – Role of Financial Intermediary – Valuation of Interest rate SWAPs and Warehousing – SWAPs Bonds and FRNs Currency – Credit Risk. McGraw Hill International 4. Learning. 2008 2. Currencies and Futures – Options and e models pricing – Differences between future and Option contracts. 1 David Dubofsky – ‘Option and Financial Futures – Valuation and Uses.

I. M. 2003. Tata McGraw Hill. Issues. UNIT FINANCIAL 9 V DISTRESS Consequences. UNIT STRATEGIC ANALYSIS OF SELECTED INVESTMENT 9 III DECISIONS Lease financing – Lease Vs Buy decision – Hire Purchase and installment decision – Purchase Vs Lease Decision – Mergers and acquisition – Cash Vs Equity for Hire mergers. Vikas Publishing House. Kane. Bodie. Financial Management.K. finance HUMAN RESOURCE ELECTIVES BA9263 MANAGERIAL BEHAVIOR AND EFFECTIVENESS LT P 3003 C 8 UNIT DEFINING THE MANAGERIAL I JOB Descriptive Dimensions of Managerial Jobs – Methods – Model – Time Managerial in DimensionsJobs – Effective and Ineffective Job behaviour – Functional and level Managerial Job differences in behaviour. Thomson Publications. 23 . F & Houston J. Portfolio – Portfolio risk and diversified projects. 2. Prasanna Chandra. Edition. Financial Management . Financial Management.BA9262 STRATEGIC INVESTMENT AND FINANCE DECISIONS LT P 3 C0 0 3 UNIT INVESTMENT 12 Project Investment Management Vs Project Management – Introduction to profitable I DECISIONS projects – of Investment opportunities – Investment decisions under conditions of evaluation uncertainty – in Investment decision – Types of investments and Risk analysis disinvestments.F. TOTAL:45 PERIODS TEXT th BOOKS 1. Financial Management Text and Problems.Jain. 2008. New 1 2. Tata McGraw Hill Publishing Co. Tata McGraw Hill. Projects : planning. Analysis. Website of IDBI related to project 2003. Delhi2002. Financing implementation and review. TMH. 2003. UNIT FINANCING 6 IV DECISIONS Capital Structure – Capital structure theories – Capital structure Planning in Practice. Bankruptcy. UNIT CRITICAL ANALYSIS OF APPRAISAL 9 II Significance of TECHNIQUES data bank in project selections – Investment decisions Information and capital under constraints – capital rationing. Brigham E. 7 Prasanna Chandra.Y. M. 3. 5.Pandey.Delhi. New 2008 REFERENCE S. Settlements. 4. reorganization and Liquidation in bankruptcy. Marcus : Investment.Khan and P.

2006 6. Joe Tidd . Managing Innovation .Entrepreneurship Development Training Support Organisational Services . 2005. Leadership.2008 8. UNIT ENVIRONMENTAL ISSUES IN MANAGERIAL 8 IV Organisational EFFECTIVENESS Processes – Organisational Climate – Leader – Group Influences – Challenge – Competition – Managerial Job Styles.UNIT DESIGNING THE MANAGERIAL II JOB Identifying Managerial Talent – Selection and Recruitment – Managerial Skills Pay and Rewards – Managerial Motivation – Effective Management Criteria – Development – Appraisal Measures – Balanced Scorecard . 2008. Excel . Milkovich and Newman.M. Cengage. 24 . 2. TOTAL:45 PERIODS REFERENCE S 1.Rao. Personality Development and Career Management.ChandL. s 7. 2008. BA9264 ENTERPRENEURSHIP DEVELOPMENT LT P 3003 C UNIT ENTREPRENEURAL 6 I COMPETENCE Entrepreneurship concept – Entrepreneurship as a Career – Personality Entrepreneurial of Successful.Wiley edition. 1 st Indian Reprint Richard .Central and State Government Industrial and Other and Regulations . Management.Role of Family and Society . 4. Keith Pavitt . Research Findings. UNIT ENTREPRENEURAL 12 II ENVIRONMENT Business Environment . 1t edition. Harper Row. Practices & Skills. Effective Training Systems.the Effective Manager as an Optimizer. Peter Drucker. Strategies and Pearson Practices2006. rd 5.V. Leadership. R. UNIT DEVELOPING THE WINNING 10 V Organisational EDGE and Managerial Efforts – Self Development – Negotiation Skills – of the Competitive Spirit – Knowledge Management – Fostering Creativity and Development innovation . Blanchard and Thacker. Entrepreneur – Knowledge and Skills of Characteristics Entrepreneur. process. Biztantra. McGraw-Hill International.2000. Dubrin. Current 12 UNIT THE CONCEPT OF MANAGERIAL 7 III Definition – The person.Feedback – Career Management – Performance Practices.Appraising and Developing Managerial Performance. 3 T.Daft. Books. John Bessant. S. Compensation. 3.International Policies Business. 2005. product approaches – Bridging the Gap – EFFECTIVENESS Measuring Effectiveness – Current Industrial and Government practices in the Managerial Management of Managerial Effectiveness.Omkar.

Prefeasibility Study . UNIT MANAGEMENT OF SMALL 5 V Monitoring andBUSINESS of Business . 2001. Manila and Centre for Research and Industrial Performance Bhopal Entrepreneurshi Staff Development Tat McGrawPublishin Company Ltd.C.S. S. Biztrantra . Tata McGraw-Hill. Paradigms & 1 nd Praxis. UNIT LAUNCHING OF SMALL 10 IV BUSINESS Finance Huma Resource Mobilizatio Operations . Chennai - BA9265 ORGANISATIONAL THEORY.Budgeting Project Profile Preparation .and Organic Structures. Entrepreneurship. Tata McGraw Hill. Integration.Criteria for Selection of Ownership Product .Jain (ed.).Chand and Company Limited. – Internal Systems Approach and Technical approach . .HR implications. Delhi.Growth Strategies . Decentralization. P. Entrepreneurial Development.Capital . S. p . UNIT ORGANIZATIONAL 15 II DESIGN Determinants – Components – Types . 1997. . New Delhi. 4. – Centralization. Entrepreneurial Development. 2 Prasama Chandra. Oxford University Press. Edition .Product Launching. Handbook for New Entrepreneurs.of Design – Success and Failures in design . 2.Market Channe and n n Planning and l Selection . Entrepreneurship Theory at the Crossroads.Implications for DesignImportance Managers.Preventing Sickness Evaluation Rehabilitation of and Effective Management of small Business UnitsBusiness.Saravanavel.. Delhi. Mathew Manimala.UNIT BUSINESS PLAN 12 III PREPARATION Sources of Product for Business .Matching Entrepreneur with the Project . Analysis. Mutual Mechanistic Technological and Environmental Impacts on adjustment. 25 .Basic Challenges of design Organizational Design – Differentiation. 1998.Feasibility Report Preparation and Evaluation Criteria. Hisrich. Implementation and 2005 Reviews. Projects – Planning. New 1999. 2. 1996. Ess Pee kay Publishing House. Staff College for Technical Education.Khanka. a Hill g 5. DESIGN & DEVELOPMENT LT P 3 003 C UNIT ORGANISATION & ITS 8 I ENVIRONMENT Meaning of Organisation – Need for existence . EDII. REFERENCE S. New Delhi. New 2001. TOTAL:45 PERIODS TEXT BOOKS 1.Organisational Effectiveness – Value Creation of Measuring Organisational Effectiveness – External Resources Approach. Selection. P. Standardization. 3..

Organisational an Change.Implications for practicing Managers. Wiley. Edition 7 2007. Daft.Implications for practicing Managers. Richard L. Design & Change. Worley.Resistance to Change – Types and forms of Evolutionary and Revolutionary change – Change process -Organisation Development – change – HR functions and Strategic Change Management . 4. UNIT ORGANISATIONAL 6 IV CHANGE Meaning – Forces for Change .UNIT ORGANISATIONAL 6 III CULTUREStrong and Weak Cultures – Types of Cultures – Importance of Understanding Culture – . TOTAL: 45 PERIODS TEXT BOOKS th 1. Prentice Hall of India. UNIT INDUSTRIAL II CONFLICTS Disputes – Impact – Causes – Strikes – Prevention – Industrial Peace – Government Machinery – Conciliation – Arbitration – Adjudication. 12 8 26 . 3. Structure Design & Applications. James Mc Rober Chang Management A guid to effectiv implementation. e . Phil Lewis. n l n d : application. 7 n 2. Intrapreneurship and Creativity-HR implications. Cengage th Learning Western. Gareth R. d 2. UNIT LABOUR III WELFARE Concept – Objectives – Scope – Need – Voluntary Welfare Measures – Statutory Measures Welfare – Labour – Welfare Funds – Education and Training Schemes. Thomson G. Managing Adrian Human -A ChangeResource Strategy Approach. BA9266 INDUSTRIAL RELATIONS AND LABOUR WELFARE LT P 3 C003 7 UNIT INDUSTRIAL Concepts – Importance – Industrial Relations problems in the Public Sector – Growth of I RELATIONS Unions Trade – Codes of conduct. Understanding the theory & Design of Organisations. Cummings and Christopher G. Bhupe Srivastava Organisationa Desig an Development Concepts Biztantra . e e 5. Organisational Theory. A Paton. Response Books. ThornHill. 2005. South development Western Thompson. REFERENCE S 1. Mike Millmore and Mark Saunders.Creating Culture and Sustaining Culture . Education. 2005. UNIT ORGANISATION EVOLUTION AND 10 V Organizational SUSTENANCE life cycle – Models of transformation – Models of Organizational Decision making – Organizational Learning – Innovation.Culture and Strategy . t Calman. 2005.Jones. 2007. 2007 Robbins Organisation Theory. Pearson Editio 2004.

Himalaya Publishing Sarma t Edition 2008. and Sathish Mamoria. Industrial Relations in India. s 4. The Payment of Wages Act. Essentials of Human Resource & Industrial relations ( Text Management & Cases ). 1926 3. Dynamics of Industrial Relations. 2. New Publishing Delhi. 1947 6. 1923 Periods 3 4 3 2 5 2 27 . 9 9 REFERENCE S. 2007. Shifting Paradigms. 5. C. 2007. A. Macmillan India Ltd.UNIT INDUSTRIAL IV SAFETY Causes of Accidents – Prevention – Safety Provisions – Industrial Health and Importance Hygiene – – Problems – Occupational Hazards – Diseases – Psychological Counseling problems – – Statutory Provisions. Delhi. 1936 4.Venkata Ratnam.S. The Trade Unions Act. 1948 5. 2007. Mamoria C. The Industrial Disputes Act. Industrial Relations and Labour laws. UNIT WELFARE OF SPECIAL CATEGORIES OF V Child Labour – LABOUR Female Labour – Contract Labour – Construction Labour – Agricultural Differently Labour – abled Labour –BPO & KPO Labour . Srivastava. Vikas.B. 2007. Ratna Sen. 1948 2. House. Himalaya Publications. New 3. Response 1 Books. 1. BA9267 LABOUR LEGISLATIONS L TP 3 C0 0 3 Legal Provision relating to a) Wages b) Working Conditions and Labour c) Welfare Industrial d) Relations Social Security Contained in the following acts are to be studied..Social Assistance – Social Security – Implications TOTAL:45 . The Minimum Wages Act. Globalisation and Labour Management Relations. Himalaya House. Welfare of Unorganized Labour. The Workmen’s Compensation Act. Subba Rao . 2007. The Factories Act. PERIODS TEXT BOOKS 1. 1 . M.

Act. The Employees State Insurance Act. 1946 12. 1952 10.Virtual learning and e trainin profile– an developmen – e Performanc managemen an Compensatio design.7. The Payment of Bonus Act. Bench Marking and HRD Capability Audit. D. 1970 16. D . 1965 9. 1972 8. N. Kapoor 2008. Sinha. 1961 13. Elements of Mercantile Law. The Industrial Employment (Standing Orders) Act. Cross border M and A.HRD Challenges – Needs Assessment . The Equal Remuneration Act. Labour Laws.Repatriation Building Multicultural Organisation . R. 2.Current challenges Assignments Outsourcing. Mission and Values – Importance to Organisations – HRD Functions . P. UNIT E6 II Employee HRM ee.e t d n – Employee surveys privacy online. 1961 15.Cultural Dynamics . 2 2008.HRD practices Measures of HRD performance – Links to HR. 28 .Roles of HRD Professionals . Strategy Business Goals– HRD Program Implementation and Evaluation – Recent trends – – and Strategic .K. N. The Employee’s Provident Fund & Misc. Padhi. 1986 TEXT BOOKS 1.Culture Assessment . The Apprentices Act. The Maternity Benefit Act. PHI. Industrial Laws.Cross HRM Education and Training Programs –Cultural Leadership and Strategic HR Issues in International . Sultan Chand. Respective Bare Acts.International in etc Compensation. REFERENCE 1 S Tax Mann. Indu Balasinha & Semma Priyadarshini Shekar. UNIT CROSS CULTURAL 7 Domestic Vs International III HRM . 1976 14. The Child Labour Prevention and Regulation Act. Contract Labour Regulations and Abolition Act. 3 3 3 4 3 2 2 2 2 2 TOTAL: 45 PERIODS Relation . 3 2004. The Payment of Gratuity Act. Industrial Trade unions and Labour Legislation. BA9268 STRATEGIC HUMAN RESOURCE LTP MANAGEMENTAND C 00 3 3 DEVELOPMENT UNIT HUMAN RESOURCE 10 I DEVELOPMENT Meaning – Strategic framework for HRM and HRD – Vision.selection and recruitment .– Orientation – Development and Implementation of HRIS – Designing HR portals – Issues in employee g d t . 2008. 1948 11.

Jackson. recovery. Tony 2007. UNIT EMPLOYEE COACHING & 12 Need for Coaching – Role of HR in coaching – Coaching and Performance – Skills for V COUNSELING Effective – Coaching Effectiveness– Need for Counseling – Role of HR in Coaching Counseling . control. Cengage Robert 2007.client server architecture based RDBMS. International Human Resource Management . Learning. data organization. . TOTAL: 45 PERIODS TEXT BOOKS L.Self Management and Emotional e – – Management Intelligence. 2006. Paul Sparrow. Chris Brewstes.. atomicity.of Counseling Programs – Counseling Effectiveness – Employee Health Components and Welfar Programs – Work Stress Sources Consequences Stress Techniques. database concurrency an recovery. Tata McGraw Hill.ER diagram-relationships. 4. India Ltd. Employee Development – University Press. Randy Cengage Learning. 3. Jon M. SYSTEMS ELECTIVES DATABASE MANAGEMENT SYSTEM BA9269 LT P C003 3 9 UNIT INTRODUCTIO I N Database and DBMS – characteristics – importance – advantages – evolution . REFERENCE S. security. Pearson. L. Development. 9 9 base 9 29 . Desimone. 1 2008. Rosemary Harrison. n . 2007.codd database architecture. Mathis and John H. Human Resource 1. Human Resource Management. Mathis.UNIT CAREER & COMPETENCY 10 IV DEVELOPMENT Caree stages – Caree plannin an Process – Caree Caree Concepts Roles developmen Models – Caree r Motivatio an Enrichmen – r – r g d Caree plateaus r Designing Effective Career Development Systems –t Competencies and Career t – r n d Managing r Competency Mapping Models – Equity and Competency based Management – Compensation. 2007. 1 2. Guy Vernon. Jeffrey A Mello Strategic Huma Resource Management Cengage Learning Southwestern .Eastern and Western Practices . Werner – David M. New Delhi. 2007. Bernadin.normalization -data management and system integration UNIT DATABASE III IMPLEMENTATION Query languages-SQL for data creation. 5. International Human Resource s University Press t Edition Management . Edwards and Chris Rees. Object oriented databases-object life modeling conceptual designcycle UML. UNIT DISTRIBUTED DATABASE AND OBJECT ORIENTED IV DATABASES Concepts of distributed databases and design.file structures and rulesindexing UNIT MODELING AND DESIGN FRAME II WORK Data models. dat transactions. retrieval and manipulation. backu p d a administration. 2. Human Resource Management.Conceptual design.

Dreamtech press. Ltd. Jain. 2007 Narayan S. mail SCM. protocols. K.Auctions. Business oriented ecommerce – E-Government. Learning.Economic forces – advantages – myths b . 4.Gillenson & el. Pearson Education. Mark L. Wiley India Pvt. software. Carlos Coronel. . 10 10 9 8 30 TOTAL:45 PERIODS . 2008 Garcia -Molica et al. Scamell. e-CRM. and 5.basics of web server hardware and cryptography. UNIT TECHNOLOGY II INFRASTRUCTURE Internet and World Wide Web. Virtual communities and Web Web portals UNIT ECOMMERCE PAYMENTS AND IVpayments . Database systems. E. Implementation Peter Management. Database Systems – The complete book.FTP. eIII APPLICATIONS marketing. UNIT LEGAL AND PRIVACY ISSUES IN EV COMMERCE Legal. Data Modeling and database Thomson design. UNIT BUSINESS Consumer oriented ecommerce – etailing and models .check and SECURITY E Micro payment systems. EDI on the internet. Pete System an Design Implementatio Management. contracts and warranties .usiness models.COMMERCE TECHNOLOGY AND MANAGEMENT LT P C003 3 8 UNIT INTRODUCTION TO EI COMMERCE Electronic commerce and physical commerce . Umanath and Richard W.Design. 2008 9 an d BA9270 E .Marketing on web – advertising. intranet and extranet information publishing technology. Pearson Hector Education.Characteristics of payment of systems. Database Management Systems. internet protocols . n th 2. E-cash. TOTAL:45 PERIODS TEXT BOOKS Rob. Modern Database Jeffrey A Edition. Thomson Course technology. V. Management. course technology. REFERENCE S. Taxation and encryption policies. 2008 Rob and Carlos Coronel. Databas 1. 7 th edition. Introduction database management. Cengage r e d . 1 2. Ethics and privacy issues – Protection needs and methodology – consumer cyber laws protection. 2008 3. 8 2008. business Scope for professionals and certifications such as Oracle Certified Professional. Hoffer et al.UNIT EMERGING V TRENDS Overview of visual databases and knowledge based databases-conceptual design and impacts.

TOTAL:45 PERIODS TEXT BOOK 1.Small medium and large enterprise vendor solutions. Bharat Bhasker. UNIT POST 8 Maintenance of ERP.Risks and benefits . Accounting and Finance. UNIT EMERGING TRENDS ON 9 V Extended ERPERP systems and ERP bolt –on -CRM. 31 . Electronic commerce.Training – Data Migration. McGrawHill Publications.Organizational and Industrial impact. UNIT ERP 10 III IMPLEMENTATION Plannin Evaluatio an selection of ER systemslif cycle . E-Commerce – fundamentals and Applications. Gary P. annual 2007 REFERENCE 1 S. Hentry Chan & el . Edition.ER implementation. 2006. Addison Wesley. Success and Failure factors of IV IMPLEMENTATION ERP and Implementation -case studies. 3. 2006.Future trends in ERP systems-web enabled. Methodology and Frame work. 2008 Turban et al. Materials and Production etc. McGrawHill Publications. -Case management studies. Tata 3 2. 4. BPR. People g n d P Implementation e P in implementation-Consultants. Overview of ERP modules -sales and Marketing. Ltd. 2008.the cutting edge of Debjani Business. Wiley India Pvt 2007.Case ERP studies. ERP demystified. Electronic Commerce – Frame work technologies and Applications.consider in planning design and implementation of cross functional integrated systems .TEXT BOOKS 1. Kalakota et al. 2.Business process Management.Fundamental Issues to be technology . Alexis Leon. UNIT ERP SOLUTIONS AND FUNCTIONAL 10 II MODULES Overview of ERP software solutions. second Edition Tata McGraw-Hill. Electronic Commerce –A managerial perspective. Business Engineering and best Business practices . Kamlesh K. Ecommerce. Schneider. 2004 rd Tat a BA9271 ENTERPRISE RESOURCE PLANNING LT P 3 C0 0 3 UNIT INTRODUCTIO 8 I N Overview of enterprise systems – Evolution . Business analytics etc. Thomson course technology. Wireless technologies so on-Case studies. Vendors and Employees-Case Organization studies. Frontiers of Electronic Commerce. SCM. Fourth edition.Bajaj and Nag. Pearson Efraim Education Asia.

Chain Planning Operation. UNIT NETWORK 9 III DESIGN Distribution Network Design – Role. Evolution. Prentice Hall. Value of Inventory information. Importance.Material Handling. 2008 Leon. Venkitakrishnan. Tata McGraw-Hill. Prentice Vinod Hall of India. 2000 Chopra an Pete Meindl Supply Suni Management-Strategy l d r . Factors Influencing. Supply Reverse Logistics. Enablers/ Drivers of Supply Chain – and Chain Performance. Bowersox Donald J. Supply chain strategy. UNIT SOURCING AND INVENTORY 9 IV MANAGEMENT Sourcing – Make vs buy decision. second edition. and l 4PL. Creating World Class Supply base.business and b2b practices. 2008.K. Global Logistics. Coordination in supply chain. Pearson Education. Tata 2. Models for Facility Location and Capacity allocation. E – Logistics. ERP. Jagan Nathan Vaman. 1 2. . World Wide Sourcing Management – managing cycle inventory. 2006. Tata McGraw-Hill. BA9272 OPERATIONS ELECTIVE SUPPLY CHAIN AND LOGISTICS MANAGEMENT LTP C 3003 UNIT INTRODUCTIO 9 I N Defining Supply Chain management and logistics management. eLRM. 2007. functions. Warehousing Materia Storage. Summer.Concepts and Practice. Value Additions. 2008.E-Supply Chains. Kumar Grag and N. 4. Bullwhip effect. ERP in Practice.eSRM. eSCM. Options. Supply Fundamentals. Impact of uncertainty on Network Design. 9 an d 32 . TOTAL: 45 PERIODS TEXT BOOKS 1.REFERENCE S. Chain IT Framework. 2006. 5. Design decisions using Decision Network trees. ERP Macmillan India. Agile Supply Chains. ERP. Alexis 3. Supply Chain relationships UNIT LOGISTICS 9 II MANAGEMENT Logistics – objectives. Analysing impact of supply chain redesign on inventory the UNIT CURRENT V TRENDS E-Business – Framework and Role of Supply Chain in e. Enterprise Resource Planning. safety inventory. Logistical Management – The Integrated Supply Chain Process” McGraw Hill. Mahadeo Jaiswal and Ganesh Vanapalli. Trasportation and Packaging – 3PL and solution. Customer Service.

Closs and M. Cengage 2005. McGraw Hill Tata. Platform Modularity. Concept Scoring. concept Screening. Tata McGraw 2008. Product – duration and cost. Donald J. Stage-gate model . Choon . South-Western.Disruptive TechnologiesCustomer Needs Specification . Project Management in New Product Development. Product Life Cycle. Hill. “Supply Chain Management Naraya Competitive Advantage – Concepts and Cases”. Joel D.New Service Development Process UNIT PRODUCT 9 II PLANNING Product Planning Process – Steps. Development Process: Generic Adapting to g of Successful development characteristics. Biztantra. Raghuram. Delayed Planning. New Developments International Patent and Law. R. “ Supply Chain Management”. challenges.G. Ronald L. Differentiation. Prentice Hall India. Processproduct types. Karl an Development Tat McGraw – Hill. Bouchoux. Ownership Patent Infringement..A Balanced Approach”. Chitale and R. Bruce T. G. 2008. 33 . Laseter. Intellectual Property Rights.Product development Designeconomics.Concept Generation ActivityProduct Steps. Bixby Cooper. Strategic Product Creation. Tata McGraw Hill . 2007. Technology Life Cycle Understanding . Product Life Cycle Management. for 5. Testing. Learning. KeahTan “Principles Supply 2005. Concept Product Architecture. a 2008. Delmar. Methodology. Third Edition. h d n Design d . TOTAL: 45 PERIODS TEXT BOOK T. Ulric an Steve D.P. Tata McGraw Hill. David J. A. 2009Mohanty and S. REFERENCE S. Supply Chain Management-Concept and Cases. Establishment. 2008 Rahul V. Design for Manufacturing-Value Engineering-Ergonomics-PrototypingRobust Collaborative Product development. 5. 2006. Altekar 3.Definition. reprint . of Chain 4. 2005 Rangarj. Product Design and Manufacturing. Srinivasan. Cengage Learning . 2005 BA9273 PRODUCT DESIGN LT P C0 0 3 3 UNI I INTRODUCTIO 9 T N Definin Product. Deshmukh. Gupta. 4. Eppinger Product 1. PHI.Brain – Storming. UNIT INDUSTRIAL DESIGN AND DESIGN 9 IV TOOLS Industrial Design. Grieves. implication. “Supply Chain 1 Management”.K. Wisner G. Patent Searches and Application. Logistics 2. Management. UNIT PRODUCT 9 III CONCEPT Concept Selection – Importance.REFERENCE S.C. 1 2. Barkley. Michael 3. Deborah E. Kerber. Timothy M. UNIT PATENT 9 V S Defining Intellectual Property and Patents. Keong Leong. Bowersox. Types products. Tata McGraw Hill. Patent and Transfer. Mandyam M.

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