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Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments, in our local market.We are going to plan for producing a new product “Just Coconut” which is simply a green coconut drink.Our mission is to produce and launch pure coconut drink in Bangladeshi market. In this case our product is the drink “Just Coconut”. And for this we have targeted the customer of all ages. So we would provide the best quality and wonderful packaging in order to create grater customer value. Our main target would be to create a very good image in the market by providing quality product. We are planning to produce such a product using local raw material as fresh green coconut from costal areas in our country. To accomplish our job we would be very much conscious about social corporate responsibilities and our main target would be to provide greater customer value. And that is why we would be very much aware about customer feedback too. To make our plan success we have done situation analysis under which we have took decision about market size, macro and micro environment, critical issues and SWOT analysis. Again we have fixed marketing strategies for the production. We have also projected the financial part which contains forecasting of sales, forecasting of expenses and the break-even analysis. And finally we have done the implementation. Mission: Our corporate mission is to produce and launch pure coconut drink in Bangladeshi market. In this case our product is the drink “Just Coconut”. And for this we have targeted the customer of all ages. So we would provide the best quality and wonderful packaging in order to create grater customer value. Our main target would be to create a very good image in the market by providing quality product.
Marketing Objectives: To cover the entire juice market in Bangladesh To be in the position of leading the market To make it convenient to all target customer To set competitive price To measure customer satisfaction level and customer feedback To maintain a strong delivery network To be in a position of brand . .
Table of content: Market Definition and Segmentation Background of data on sales Cost market competitors Critical issue of the company Relevant trend of the market Macro environment Market size Critical issue of the company: Relevant trend of the market: SWOT Marketing Objectives Marketing Strategy Corporate Mission: Marketing Objectives Product and competitive based positioning: Total Game Plan: Sales Forecast: Sales forecast table: Target market sales forecast: Direct cost of sales: Break even analysis IMPLIMENTATION AND CONTROL: Customer satisfaction: Product development: .
suppliers.Company profile: Product Description: The product that we developed for Global Foods Ltd is “just coconut”. We also maintain quality control.Pran. Macro environment: Our macro environment is mainly supported bank. It contains low preservatives and no added collar or any type of harmful chemical. It’s a coconut juice made from natural coconuts. So we will consider the competitors price of frutika and also mojo. Danish. And environment is always favor of our product and where is availed raw material get us. The product containers are well design which is enough to attract the attention of our target segment. And then we will take decision where place is suitable for us. transport . All people can have this juice for their fresh and healthy life. It is also protected from the harmful ray and germs. the costal areas and Islands. Starshipand. Background of data on sales: Firstly we take the order competitors company’s data. And we collect our raw material southern areas. The other major fact of our product is that it is fully healthy product because it go through four phase of refining process. Those people who are related to sports and other physical activities it will help them to stay refresh all the day. Our first competitor is Akij group’s frutika. It contains natural nutrition facts. Like Akij group . It has already made his brand image so far. Cost market competitors: Firstly we have seen our competitor’s price. So we build up our factory is khulna division Mogla zone. Our customer can get this quality product by 49 taka only.
And we are going to launch our product at first in Dhaka city. We can excess in any profitable segment. upper lowers. We are capable to fulfill the need of these three segments. upper middle and lower uppers. Segmentation: We have divided our markets based on psychographic segmentation on social class. old man and many verities of the people. Firstly we survey our market and product demand and then we will decided how much product we produce so our main target is 25% market capture. Already we decided how much capture our market. young. Market size: Market size is what types of percent we capture our juice market. working class. Target Segment: We brought middle class. We choose these three segments because these segments are profitable for our brand. upper middle. Relevant trend of the market: Already we produce quality coconut juice. Because this juice is fully made by the natural things. We found seven classes into social class such as lower lowers. lower uppers. We know our customers tend to be of different social class people who would like and have afford to buy our product. These segments peoples are able to pay the amount for our quality product. Which is highly competitive market as there is too many beverage products of different brands. teenage. And I hope that our customers are taking this product easily. middle class.Market Definition: We are going to launch our product in Bangladesh market. We choose psychographic segmentation as we can measure the size and purchase power all this segments. . upper uppers. our actual potential buyer all of the people like kids. and as our target segment. And demand the customer after sale incise the whole country. And we change our product quality wishes our customer.
Lae and potential barriers. Lossing customer 5. Export opportunities. 3. 2. Distributors channels barriers 2. Large amount of demand. Communication barriers 4. 4. Political bindings 3. As our raw material is raw coconut in future we can plan for coconut oil and at that time if we could create a very good image in the market it will help us to market that product easily. Firstly we produce the coconut juice of the Bangladesh market. Natural disaster 2. Shortage of raw material. Purity of the juice. Strong distributor channel. 2.Critical issue of the company: 1. Threats: 1. Opportunities: 1. Arisingcompititors SWOT: Strengths: 1. Monopolistic competition because we are only producer of the coconut juice of the Bangladesh. Adertising cost high 4. 3. Commutatively high price of the product. 3. 6. Factory and throughout the distribution channel. 2. 3. Competitive price 5. Weakness: 1. . If we can reach our target profit than we have a plan to import our main raw materials from other countries like Sri lanka as at that time may be we are going to be larger. Collection raw material is difficult.
creating customer value. Rather than our other plans are: . As our target customers are of all ages we can take the advantage of that by providing best quality. Product and competitive based positioning: As positioning is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market. Positioning Map: Distribution Channel Strategy As our product is a well design quality product which is targeting middle class. best distribution. whenever anyone thinks about coconut drink or juice. . Actually our main plan is to be the number one in juice market by making our product most reliable and convenient. So we will follow the intensive distribution. Which we will stock our product in as many outlet as possible. capturing customer value and communicating value requires so many different marketing activities. Distribution Strategy: Pricing Strategy: Pricing Method: Total Game Plan: Our total plan is to maximize our profit by providing best quality product and greater customer value. upper middle class and lower upper. In Bangladesh we are going to be the first who are providing such product and we are going to take the full advantage of that.Marketing Strategy: Marketing strategy as well as successful marketing thus requires companies to have capabilities such as understanding customer value. they just think about us or only our product comes on their mind. developing customer value. So that our customers can get them when they want. So our product should be available where and when consumer want them. To ensure that we have executed some marketing activities. best styling and best customer value. we are planning to create a very good and positive image about our product in the market. This is what exactly.
Celebrity guests are very fruitful for the launching program. television. Customer satisfaction: To keep the market place we must confirm our customers’ satisfaction. Line stretching is important to grab the top position. The exceptional billboard advertisements will be placed near the schools and colleges to attract young boys and girls. We already have some future planes that includes . It is not possible to survive in the market with one product. some schools and renowned restaurants will have the chance to get free samples for free testing. -free gift for children with the introductory juice pack. We want to show them the procedure of transformation of a green coconut into a sealed juice pack. It is not possible to show everyone. -launch our product in the summer season. Cricketer Mashrafi is now in the top position and very popular among the youths. We are totally a new company to launch an innovative product and there are many juice companies in our country that will make the competition tough. if we can prove that our product is healthy instead of harmful there will be no obstacle to win their trust. So we have to make our first appearance with lots of surprises. And for that we have some planes to reach our goal. -in the launching program our chief guest will be the famous cricketer MASHRAFI. People are very conscious now a day about what they are buying. We must change our steps whenever our competitor makes a move. First of all the launching ceremony is going to be held in summer. Children can get free gifts like pencil/eraser/sharpener/water bottle with the introductory pack.Setting high productive automatic machineries Head office in Dhaka city Attractive advertisement through radio. Customers might get interested to know if our coconut juice is really not artificial. so there will be a quiz contest which comes with the prize of 3day tour in our factory. -place the advertisements near schools and colleges -free tasting on school students and some renowned restaurants. Event sponsorship as promotional activities IMPLIMENTATION AND CONTROL: Our target is to capture 1/3 of the market within the first year. Having him in the launching program is going to be very affective. magazines and newspapers Free test marketing to let customer know very well about our product. billboard. Product development: Change is an inevitable option to cope with the market and we are well aware of that. If we launch our product in winter we might get dumped as this is an off season. We want to enter the market in such a way that makes the people curious about our product. Not only this. Because in summer the purchase of beverage item is very high.
Instant coconut juice powder is the dry form of coconut water. .-pulpy coconut juice -worm coconut juice -coconut candy -coconut juice powder Adding the coconut pulp with the juice can give the consumer the experience of having the real green coconut. Candy that can give you the real taste of coconut. Worm coconut is for the winter season. This oven proof bottle can be easily used to warm up the juice.
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