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EUMEDIS

Logo graphics charter


EUMEDIS | Logo graphics charter | Page 2

1-Philosophy
To be fully effective, the EUMEDIS visual
identity must abide by strict graphic rules
and be used with the greatest consistency
possible.

This graphics charter establishes the basic


principles governing the use of the logo. It
must be strictly observed to prevent any
changes that could lessen the impact of the
EUMEDIS identity.

Description

- The EUMEDIS logo is based on the


amphora, a symbol of trade between
Mediterranean peoples.
- The network of connections symbolises
the exchange of information.
- The waves represent the Mediterranean
Sea.
- The European flag and the words
“EuropeAid /Co-operation Office”
indicate the European Commission’s
financing of the project.
EUMEDIS | Logo graphics charter | Page 3

2-Colours
The colours are drawn from a warm
chromatic range based on yellow, ochre
and grey, complementing the blue waves
and the European flag.

Amphora Shadow of
Cyan 0% the amphora
Magenta 20 % Cyan 10 %
Yellow 70 % Magenta 30 %
Black 0% Yellow 70 %
Black 0%

Sea Gray lines


Cyan 60 % Cyan 0 %
Magenta 10 % Magenta 0 %
Yellow 0% Yellow 0 %
Black 0% Black 40 %

Main blue Gray nodes


Cyan 100 % Cyan 0 %
Magenta 80 % Magenta 0 %
Yellow 0 % Yellow 0 %
Black 0 % Black 60 %

Stars
Cyan 0 %
Magenta 0 %
Yellow 100 %
Black 0 %

Black and white


version

The logo is available in


black and white (without
shades of grey) if colour
reproduction is not
possible.
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3-Volumes
The substance of the logo is created by the
different shapes it contains. Since any
changes to these shapes would destroy the
logo, it is imperative to respect the
following instructions on size, proportions
and composition.

Size
Always at least 25 mm
The logo may not be reduced to a height of
less than 25 mm.

Proportions

Changes to the proportions of the logo are


prohibited.

Composition

Changes to the composition of the logo are


prohibited.
EUMEDIS | Logo graphics charter | Page 5

1/2 A
Blank area

The logo must be surrounded by a blank


area. No visual elements may be placed in
this area.
A = 1/4
The size of the area is calculated as 1/4 of A of the height
the height of the European flag contained in of the flag
the EUMEDIS logo. A

The blank area to the left and the right is


measured from the edges of the flag and
beneath the logo from the line at its base.
The upper blank area is equal to half the
reference distance measuring from the
upper extremity of the logo. A

Variation of the logo

A variation of the logo has been created for Version strictly reserved for
the official EUMEDIS web site, the web site,
www.eumedis.net. This version may in no www.eumedis.net.
case be used for other purposes.

4-Background
To ensure that the colours of the logo stand Photo
out against a coloured background, a white
cartridge at least as large as the protected In no case may the logo be placed on a photograph
area must be used. Only a very light without the presence of a white cartridge at least as large
background may justify the absence of a as the protected area (see chapter 3).
white cartridge.
EUMEDIS | Logo graphics charter | Page 6

Light background Dark background

The logo may be placed on In no case may the logo be placed on a flat tint of more than 10%
a very light background. without the presence of a white cartridge at least as large as the
This background may not protected area (see chapter 3).
exceed 10% of the value of
a pure colour.
EUMEDIS | Logo graphics charter | Page 7

5-Typography

Administrative documents

The font to be used in all administrative Arial Regular :


documents relating to EUMEDIS is Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ
(regular, bold and italic). abcdefghijklmnopqrstuvwxyz
0123456789

Prestigious documents

The font to be used in all prestigious Helvetica Neue Roman :


documents (brochures, folders, ABCDEFGHIJKLMNOPQRSTUVWXYZ
presentation leaflets, etc.) relating to abcdefghijklmnopqrstuvwxyz
EUMEDIS is Helvetica Neue Roman, bold, 0123456789
thin and heavy (with their italics).
Helvetica Neue Bold :
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Helvetica Neue Thin :


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Helvetica Neue Heavy :


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

6-Languages
The logo is available in three languages:
English, French and Arabic.

In a linguistic context not using one of


these three languages, the English version
of the logo should be used.
EUMEDIS | Logo graphics charter | Page 8

8-Where can the logo be obtained ?

Downloading

The logo can be downloaded from the address


www.eumedis.net/en/logo/
in the following formats:
- JPEG,
- WMF (Windows metafile),
- EPS Illustrator,
- TIFF,
in quadrichromy, RGB and black & white.

Further information

For additional information on the EUMEDIS logo and its use,


please contact:

EUMEDIS MDP
4 Rue de la Presse
B-1000 Brussels
Belgium

Email:
contact@eumedis.net

Telephone:
+ 32 2 227 11 63