Goals of an Organization on Nokia | Nokia | Goal

CHAPTER-1 GOALS

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A goal is a desired result a person or a system envisions, plans and commits to achieve—a personal or organizational desired end-point in some sort of assumed development. Many people endeavor to reach goals within a finite time by setting deadlines. It is roughly similar to purpose or aim, the anticipated result which guides reaction, or an end, which is an object, either a physical object or an abstract object, that has intrinsic value.

1.1) Goal setting
Goal-setting ideally involves establishing specific, measurable, attainable, realistic and time-targeted objectives. Work on the goal-setting theory suggests that it can serve as an effective tool for making progress by ensuring that participants have a clear awareness of what they must do to achieve or help achieve an objective. On a personal level, the process of setting goals allows people to specify and then work towards their own objectives — most commonly financial or career-based goals. Goal-setting comprises a major component of personal development. A goal can be long-term or short-term.

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1.1.a) Short-term Goals
Short-term goals expect accomplishment in a short period of time, such as trying to get a bill paid in the next few days. The definition of a short-term goal need not relate to any specific length of time. In other words, one may achieve (or fail to achieve) a short-term goal in a day, week, month, year, etc. The time-frame for a shortterm goal relates to its context in the overall time line that it is being applied to. For instance, one could measure a short-term goal for a month-long project in days; whereas one might measure a short-term goal for someone‘s lifetime in months or in years. Plannersusually define short-term goals in relation to a long-term goal or goals.

1.1.b) Long-term goals
Long term are ones that you will achieve over a longer period of time (e.g., one semester, one year, five years, or twenty years). Long-term goals often are our most meaningful and important goals. One problem, however, is that the achievement of these goals is usually far in the future. As a result, we often have trouble staying focused and maintaining a positive attitude toward reaching these goals. This is why it is helpful to set up what we call enabling goals.

1.2) Personal Goals
Individuals can set personal goals. A student may set a goal of a high mark in an exam. An athlete might run five miles a day. A traveler might try to reach a destination-city within three hours. Financial goals are a common example, to save for retirement or to save for a purchase. Managing goals can give returns in all areas of personal life. Knowing precisely what one wants to achieve makes clear what to concentrate and improve on, and often subconsciously prioritizes that goal.Goal setting and planning ("goal work") promotes long-term vision and short-term motivation. It focuses intention, desire, acquisition of knowledge, and helps to organize resources.Efficient goal work includes recognizing and resolving all guilt, inner conflict or limiting belief that might cause one to sabotage one's efforts. By setting clearly defined goals, one can subsequently measure and take pride in the achievement of those goals. One can see progress in what might have seemed a long, perhaps impossible, grind.

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1.2.1) Achieving personal goals

Achieving complex and difficult goals requires focus, long-term diligence and effort. Success in any field requires forgoing excuses and justifications for poor performance or lack of adequate planning; in short, success requires emotional maturity. The measure of belief that people have in their ability to achieve a personal goal also affects that achievement. Long term achievements rely on short-term achievements. Emotional control over the small moments of the single day makes a big difference in the long term. One formula for achievement reads A= I*M[citation needed] where A = achievement, I = intelligence, and M = motivation. When motivation equals zero, achievement always equals zero, no matter the degree of intelligence. Similarly for intelligence: if intelligence equals zero, achievement always equals zero. The higher the combination of both intelligence and the motivation, the higher the achievements.

1.3) Goal Management In Organizations

Organizationally, goal management consists of the process of recognizing or inferring goals of individual team-members, abandoning no longer relevant goals, identifying and resolving conflicts among goals, and prioritizing goals consistently for optimal team-collaboration and effective operations. For any successful commercial system, it means deriving profits by making the best quality of goods or the best quality of services available to the end-user (customer) at the best possible cost. Goal management includes:
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Assessment and dissolution of non-rational blocks to success Time management Frequent reconsideration (consistency checks) Feasibility checks Adjusting milestones and main-goal targets

Morten Lind and J.Rasmussen distinguish three fundamental categories of goals related to technological system management:[citation needed] 1. Production goal 2. Safety goal 3. Economy goal

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An organizational goal-management solution ensures that individual employee goals and objectives align with the vision and strategic goals of the entire organization. Goal-management provides organizations with a mechanism to effectively communicate corporate goals and strategic objectives to each person across the entire organization. The key consists of having it all emanate from a pivotal source[citation needed] and providing each person with a clear, consistent organizational-goal message. With goal-management, every employee understands how their efforts contribute to an enterprise's success. An example of goal types in business management:
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Consumer goals: this refers to supplying a product or service that the market/consumer wants Product goals: this refers to supplying a product outstanding compared to other products[citation needed]— perhaps due to the likes of quality, design, reliability and novelty

Operational goals: this refers to running the organization in such a way as to make the best use of management skills[citation needed], technology and resources

Secondary goals: this refers to goals which an organization does not regard as priorities

1.4) Organizational Goals

Every organization has various types of goals. "Organizational goals are desired states of affairs or preferred results that organizations attempt to realize and achieve" (Amitai Etzioni). The idea of organizational goals has a long history in economics, in which the classic position posits an entrepreneur or ownership group which in turn establishes the goals of the firm. Alternatively, these goals may represent a concesus arrived at by all members of the organization.One useful scheme for describing organizational goals was provided by Charles Perrow. He has identified the following types of organizational goals: * Officials goals. These goals are the formally stated goals of an organization described in its charter and annual reports and they are emphasized in public statements by key executives. * Operative goals are the outcomes that the organization actually seeks to attain through its operating policies and activities. * Operational goals Organizational goals define the performance objectives and desired behaviours within an organization. However, a typical social organization today has multiple stakeholders-groups of people, and consequently has multiple goals, which, at times, may be mutually conflicting. *According to Perrow, multiple organizational goals can be classified into four major categories:
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* Output goals. These goals are the "end product," such as consumer products, services, health care, or education. * System goals. System goals relate to theorganization itself, and they consist of such things as growth, stability, profit, efficiency, market share. * Product goals. Product goals consist of the characteristics of the goods or services, such as quality, styling, uniqueness, variety, and price. * Derived goals refer to the way an organization uses its power and influence to achieve other social or political goals (such as employee welfare, community services, or political aims).

Henry Minztberg has provided a different classification of goals: * System goals. There are four system goals: survival, efficiency, control, and growth. * Formal goals. Formal goals are used by managers to tell everyone what they are doing. * Ideological goals. These goals are what the people within the organization believe in. * Shared personal goals. These goals are what people within the organization come together to accomplish for their mutual benefit. For most organizations, goals are constantly changing and members of the organizations must respond appropriately, by formulating new goals as well as deciding which goals will be accomplished, and in what order.

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It is the world's largest manufacturer of mobile telephones: its global device market market segment and protocol. Nokia had R&D presence in 16 countries and Employed 39.7 billion and operating profit of 5.Nokia has sites for research and development. Nokia is focused on wireless and wired telecommunications. representing approximately 31% of the Goals of an Organization Page 6 .1) Company Overview Nokia Corporation is a Finnish multinational communications corporation. and W-CDMA (UMTS).350 people in research and development. sales in more than 150 countries and global annual revenue of EUR 50. Navteq is part of Nokia's strategy of focusing on mobile navigation. Espoo. CDMA.2 COMPANY PROFILE 2 2. a city neighbouring Finland's capital Helsinki. As of December 2008. Nokia's subsidiary Nokia Siemens telecommunications network equipments. solutions and services. manufacture and sales in many continents Throughout the world. including GSM. headquartered in Keilaniemi.445 employees in 120 countries. with 128.CHAPTER .0 billion as of 2008.

Oulu and Salo. engineers and scientists. is listed as the fifth most valuable global brand in Interbrand/ BusinessWeek's Best Global Brands list of 2008 (first non-US company. Manaus. The Nokia brand. Reynosa. Jucu. Nokia's Design Department remains in Salo. Besides its NRCs. Beijing. As of 2008. and is the world's 88th largest company in Fortune Global 500 list of 2008. Mexico. It has sites in seven countries: Finland. India. Dongguan and Suzhou. accounting for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki) as of 2007. Romania and Masan. a R&D institute located in Brazil. and New York stock exchanges. The Nokia Research Center. It is the number one brand in Asia (as of 2007) and Europe (as of 2008). Brazil. England. South Korea. up from 119 of the previous year. Nokia increased Finland's GDP by more than 1. Komárom. is Nokia's industrial research unit of about 500 researchers. Hungary. AMR supply chain number two in the world. Chennai. China. In 2004 Nokia's share of the Finland's GDP was 3. Switzerland. valued at $35. India. United Kingdom and United States. Finland.9 billion.group's total workforce. Frankfurt. Finland. the 42nd most admirable company worldwide in Fortune's World's Most Admired Companies list of 2009 (third in Network Communications. founded in 1986. Finns have ranked Nokia many times as the best Finnish brand and employer. It is an important employer in Finland and several small companies have grown into large ones as its partners and subcontractors.5% and accounted for almost a quarter of Finland's exports in 2003. 3 One Of Nokia’s latest Model-Nokia Goals of an Organization Page 7 . in 2001 Nokia founded (and owns) INdT – Nokia Institute of Technology. China. Fleet. Nokia plays a very large role in the economy of Finland: it is by far the largest Finnish company. Kenya. seventh non-US company). Nokia's production facilities are located at Espoo. a unique situation for an industrialized country.5% in 1999 alone.Nokia is a public limited liability Helsinki.

3) Timeline 2.1) Nokia’s first century: 1865-1967 The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. * Idestam named his company Nokia Ab in 1871 * Nokia Ab added electricity generation to its business activities in 1902 Did you know? The Nokianvirta river is named after a dark. but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics. and he is considered to be the father of Finland’s paper industry.2. 2.2) Who was Fredrik Idestam? A mining engineer by trade. he built a second mill by the Nokianvirta river – the place that gave Nokia its name.2) History of Nokia 2. Goals of an Organization Page 8 .3.. in southern Finland. furry animal that was locally known as the Nokia – a type of marten 2. It was a great success. Idestam‘s invention won a bronze medal at the Paris World Exposition in 1867.1) How it all began Nokia started by making paper – the original communications technology The history of Nokia goes back to 1865.. cheaper paper manufacturing process to Finland from Germany. Between 1865 and 1967. the company would become a major industrial force.2.2. That was when Fredrik Idestam built a wood pulp mill on the banks of the Tammerkoski rapids. Idestam brought a new.2. A few years later.2.

4 1865: The birth of Nokia :Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in southwestern Finland. industry heavyweight: Former Olympic wrestler Verner Weckman becomes President of Finnish Cable Works. selling and operating computers. where the Nokia story begins. which will later become Nokia's rubber business. Goals of an Organization Page 9 . 5 1898: Finnish Rubber Works founded: Eduard Polón founds Finnish Rubber Works. 6 1912: Finnish Cable Works founded: Arvid Wickström starts Finnish Cable Works. the foundation of Nokia's cable and electronics businesses. 7 1937: Verner Weckman. 8 1960: First electronics department: Cable Works establishes its first electronics department.

Nokia led the way with some iconic products.2) The move to mobile: 1968-1991 The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. early phone maker: Radio telephone company Mobira Oy begins life as a joint venture between Nokia and leading Finnish television maker Salora.2. 11 1979: Mobira Oy.3. Goals of an Organization Page 10 .a pulse analyzer for nuclear power plants.. \ 10 1967: The merger: Nokia Ab..9 1962: First in-house electrical device:The Cable Works electronics department produces its first in-house electrical device . Finnish Rubber Works and Finnish Cable works formally merge to create Nokia Corporation 2. As European telecommunications markets were deregulated and mobile networks became global.

15 1987: Mobira Cityman – birth of a classic: Nokia launches the Mobira Cityman. 13 1982: Nokia makes its first digital telephone switch: The Nokia DX200. goes into operation. the company‘s first digital telephone switch. is built. the first international mobile phone network. Goals of an Organization Page 11 . 14 1984: Mobira Talkman launched: Nokia launches the Mobira Talkman portable phone.12 1981: The mobile era begins: Nordic Mobile Telephone (NMT). the first handheld NMT phone.

new CEO Jorma Ollila put Nokia at the head of the mobile telephone industry‘s global boom – and made it the world leader before the end of the decade. Goals of an Organization Page 12 . As adoption of the GSM standard grew.. Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history.3) Mobile revolution: 1992-1999 In 1992.2.3. the Nokia 1011. 17 1992: Jorma Ollila becomes President and CEO: Jorma Ollila becomes President and CEO of Nokia. 18 1992: Nokia’s first GSM handset: Nokia launches its first GSM handset. 2..16 1991: GSM – a new mobile standard opens up: Nokia equipment is used to make the world‘s first GSM call. focusing the company on telecommunications.

the Nokia 7110. Goals of an Organization Page 13 . the first phone to feature the Nokia Tune.19 1994: Nokia Tune is launched: Nokia launches the 2100. 22 1998: Nokia leads the world: Nokia becomes the world leader in mobile phones. 20 1994: World’s first satellite call: The world‘s first satellite call is made. 23 1999: The Internet goes mobile:Nokia launches the world's first WAP handset. 21 1997: Snake – a classic mobile game:The Nokia 6110 is the first phone to feature Nokia‘s Snake game. using a Nokia GSM handset.

24 2002: First 3G phone: Nokia launches its first 3G phone.. the Nokia 6650. multimedia devices and a look to the future. 26 2005: The Nokia Nseries is born:Nokia introduces the next generation of multimedia devices.2.4) Nokia Now: 2000-today Nokia‘s story continues with 3G.. mobile multiplayer gaming. the Nokia Nseries. 25 2003:Nokia launches the N-Gage: Mobile gaming goes multiplayer with the N-Gage. Global mobile phone subscriptions pass 2 billion.2.3. Goals of an Organization Page 14 . 27 2005: The billionth Nokia phone is sold:Nokia sells its billionth phone – a Nokia 1100 – in Nigeria.

28 2006: A new President and CEO – Nokia today: Olli-Pekka Kallasvuo becomes Nokia‘s President and CEO. Nokia launches Ovi. Nokia Siemens Networks commences operations. Nokia and Siemens announce plans for Nokia Siemens Networks. Devices & Services. 30 2008:Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an integrated business segment. its new internet services brand. Jorma Ollila becomes Chairman of Nokia‘s board. 29 2007: Nokia recognized as 5th most valued brand in the world. Goals of an Organization Page 15 .

32 The brand logo ofFinnish Rubber Works. founded in Helsinki in 1898. Founded in Tampere in 1865. 33 The Nokia Corporation "arrows" logo.2. 34 Nokia introduced its"Connecting People"advertising slogan. used before the "Connecting People" logo. coined by Ove Strandberg and used since 1992. Goals of an Organization Page 16 . Logo from 1965 to 1966.3) LOGOS of NOKIA over the Period of time 31 Nokia Company logo. incorporated inNokia in 1871.

started a notable mobile phone company of their own. Nokia and Salora started developing the ARP standard (which stands for Autoradiopuhelin.In 1988. when Soviet leader MikhailGorbachev was pictured using a Mobira Cityman to make a call from Helsinki to his communications minister in Moscow. Nokia had developed VHF-radio simultaneously with Salora Oy. The technologies that preceded modern cellular mobile telephony systems were the various "0G" pre-cellular mobile radio telephony standards. first fully-automatic cellular phone system that went online in 1981. a carbased mobile radio telephony system and the first commercially operated public mobile phone network in Finland. Nokia's mobile phones got a big publicity boost in 1987. the merger of these two companies resulted in the establishment of Mobira Oy. along with two other employees from the unit. Since 1964. Nokia's NMT-900 mobile phone from the early 1990s. This led to the phone's nickname of the "Gorba". In 1982.4) FIRST MOBILE PHONE 35 The Mobira Cityman 200. In 1966. the first-generation. Nokia had been producing commercial and military mobile radio communications technology since the 1960s. It went online in 1971 and offered 100% coverage in 1978. Mobira introduced its first car phone. or "car radio phone").2. Benefon Oy (since renamed to Goals of an Organization Page 17 .In 1979. resigning from the post of CEO of the mobile phone unit. the Mobira Senator for NMT-450 networks. Mobira began developing mobile phones for the NMT (Nordic Mobile Telephony) network standard. Jorma Nieminen.

36 NATURE OF BUSINESS NOKIA company is the manufacturer and exporter of electronics.GeoSentric). It manufacture and export products like mobile phones.multimedia computers. Nokia-Mobira Oy became Nokia Mobile Phones.smartphones. One year later.network services and software online services Goals of an Organization Page 18 .

Bengt Holmström Goals of an Organization Prof.5) NOKIA BOARD OF DIRECTORS 37 Chairman Jorma Ollila (Chairman since 1999) Chairman of the Board of Directors of Nokia Corporation.2. 38 39 Dame Marjorie Scardino. Henning Kagermann Page 19 . Vice Chairman (since 1999) Stephen Elop President and CEO of Nokia Corp. Dr. 40 41 Dr. Chairman of the Board of Directors of Royal Dutch Shell Plc. Chairman of the Nokia Leadership Team.

42 43 Per Karlsson Member of the Personnel Committee. Member of the Corporate Governance and Nomination Committee. Isbel Marey. 46 47 Risto Siilasmaa Chairman of the Audit Committee. Goals of an Organization Kari Stadigh Member of the Personnel Committee.Semper Member of the Audit Committee. Jouko Karvinen Member of the Audit Committee 44 45 Helge Lund Member of the Personnel Committee. Page 20 .

+358 7180 34003 . Haryana . 1st Floor. Dundahera.6) Nokia head office Keilalahdentie 2-4 P. Haryana – 122002.122016. Gurgaon. Cybergreen. Phase 1. Box 226 FIN-00045 Nokia Group Finland Tel. India Goals of an Organization Page 21 .O. Nokia India SP Infocity. Tower A&B. Industrial Plot no. Gurgaon. +91 124 4833000 Fax +91 124 4833099 NOKIA FACTORY LOCATION HARYANA Nokia India Pvt. Ltd. 243 Udyog Vihar. INDIA Tel. DLF Cyber City Sector 25A. +358 (0) 7180 08000 Fax.2.

HDO Compound. Ltd A Wing 1st Floor. Salt Lake City Kolkata-700091 Tel. +91 33 4006 2264 Fax +91 33 4006 2260 Goals of an Organization Page 22 . Tel. 022 67769000 KOLKOTA Nokia India Pvt Ltd DN-62. Andheri East. Sector-5. Glenmark House. Off Western Express Highway. Millenium City. Mumbai – 400099.MUMBAI Nokia India Pvt. Tower-B.

It is a joint venture between Nokia of Finland and Siemens of Germany.  In July 2010.Sarjapur. TMobile.Nokia Siemens Networks is a European company. Jupiter block.5.7) NOKIA SUBSIDIARIES 2. a company that builds carrierclass Ethernet transport systems for metro networks. Nokia Siemens Networks was officially launched at the 3GSM World Congress in Barcelona in February 2007.The new company was announced on 19 June 2006. Marathahalli Ring Road. Tel: 40159000 2. Nokia Siemens Networks then began full operations on 1 April 2007 and has its headquarters in Espoo. Kadabeesanahalli. 3rd floor. a mobile network customer management tools provider for €140 million.  In February 2010 Nokia Siemens Networks acquired Apertio. Bristol UK-based. Bangalore . O2. however they are thought to be in the region of $100 million. Goals of an Organization Page 23 .1) Nokia Siemens Networks. Nokia Siemens Networks has operations in some 150 countries serving over 600 customers.  In January 2008 Nokia Siemens Networks acquired Israeli company Atrica.With this acquisition Nokia Siemens Networks gained customers in the subscriber management area including Orange. #2A. On 19 July 2010. provider of data networking and telecommunications equipment. the company acquired the wireless-network equipment division of Motorola. Vodafone and Hutchison 3G. Nokia Siemens Networks acquired the wireless-network equipment division of Motorola.BANGALORE Nokia India Pvt Ltd Prestige Tech Park. The official release did not disclose terms.Finland].560 087. Greater Helsinki.

2) NAVTEQ .1 billion (€5. the company behind Symbian OS.000 (~$83. 2007. was officially released in Q4 2010. 2. Navteq shareholders approved the deal in December 2007. Constellation. the S60 platform.Vertu is a British-based manufacturer and retailer of luxury mobile phones. Brown.. Prices start at £3500 for the Constellation model.3) Symbian.2. unlike Symbian OS. The most expensive model it has ever made is the Signature Cobra. consequently. Ascent 2010.7. Formerly a wholly owned subsidiary. 2. TheEuropean Commission in July 2008 ruled the deal did not violate anti-trust rules clearing the way for closing the deal. In December 2008. which needed an additional user interface system. The Summer Collection models come in Strawberry Red and White. The standard Ascent models come in many different colours.. The Special Edition models come in White. The Symbian platform is the successor to Symbian OS and Nokia Series 60. it was announced that Nokia would acquire Navteq in a deal valued at an estimated $8. regularly releasing its development to the public repository. On October 1. Nokia became the major contributor to Symbian's code.7. and parts of the UIQ and MOAP(S) user interfaces.[1] Other models include: Ascent.000 (~$310.7. Red and Orange.7 billion). the most expensive regular model is the Signature Diamond at £55. The latest version. Goals of an Organization Page 24 . first used in the Nokia N8. such as: Black. Navteq's principal rival Tele Atlas was acquired by TomTom in 2008. Vertu designs and manufactures luxury mobile phones in the same vein as luxury watch manufacturers like Rolex.000).Symbian is a mobile operating system (OS) and computing platform designed for smartphones and currently maintained by Nokia. Azure Blue and Pink. Illinois-based provider of Geographic Information Systems (GIS) data and is a dominant company in providing the base electronic navigable maps.000). The company is a wholly owned subsidiary of Nokia but operates independently. including Symbian OS assets at its core. Nokia bought Symbian Ltd. The Symbian platform was created by merging and integrating software assets contributed by Nokia. the business is now an independently run division of the Finnish mobile phone manufacturer Nokia. Sony Ericsson and Symbian Ltd. Ascent Ti.Navigation Technologies Corporation Navteq is a Chicago. Since then Nokia has been maintaining its own code repository for the platform development. NTT DoCoMo. Symbian^3. Ayxta and Quest. at £213. Symbian includes a user interface component based on S60 5th Edition.4) Vertu Mobile Phone . since it then possessed the development resources for both the Symbian OS core and the user interface. IWC and Patek Philippe.

Towards an ecosystem of partners Today. Communications Service Providers (CSPs). Nokia at Nokia Siemens Networks must drive that change by leaving the closed and proprietary mindset behind. The connectivity explosion continues. and an ever fiercer competitive climate is challenging CSPs to prove they can retain the customers they have and win back any they might have lost. This is still important. cheaper. and by 2015 Nokia‘s R& D knows that 5 billion people and further billions of devices will be connected. faster. 3. So. however. and more efficient. Nokia can see that a more open. development in mobile industry has mainly been a matter of delivering connections – more. Nokia Siemens Networks will play a vital role in helping CSPs meet these challenges. Nokia must continue applying our expertise in order to deliver on the reality of hundred-fold increases in traffic. Nokia is also focusing like never before on delivering quality – quality experience.1) The road ahead Until now. face challenges on all fronts: the need to increase efficiency keeps pressure on capital and operational costs.CHAPTER-3 NOKIA Mission and Vision Nokia’s mission is simple. collaborative and customer-centric way of working could bring so much more value to billions of individuals. the dramatic rise in traffic due to the proliferation of internet applications demands new business models for monetization. Connecting People. Goals of an Organization Page 25 . Our customers’ challenges Our customers. and leading the way in a new spirit of openness and collaboration. This role is our mission – it‘s about building value. and to millions of businesses.

48 49 Our mission …by improving efficiency and experience Nokia have built value by addressing efficiency. It must be as true for customers in emerging countries with just a dollar to spend. But Nokia also need to address the customer‘s need for a better experience. Customers whose communications experience fits and works for them don‘t change operators. etc. more lasting and profitable customer relationships. Our vision Nokia believe that CSPs can ultimately enable and deliver a ―segment of one‖ – where they can define and enhance the service experience for each and every individual. and Nokia continue to do that. This experience cannot be the privilege of the few. The future of service is largely network-based. Internet applications hosted in the ‗cloud‘ (email. therefore. and relationships that build value. already account for a large proportion of the services people access every day. social networking sites. Goals of an Organization Page 26 . because it‘s experience that builds relationships. quality of network experience has more and more to do with quality of life. and for the trillions of devices that make up the Internet of Things. And operators who can devote themselves to enriching the customer‘s experience build stronger. Every day. The individual communications experience is the greatest value a communications service provider can deliver to their customer.Ultimately every service is delivered to an individual. corporate service and communication tools. as for businesses in developed countries with greater resources.). And those individuals will benefit from the services being delivered in a way that fits their personal needs and desires. and so it‘s the greatest value Nokia can support communications service providers in delivering.

Our vision acknowledges that communications service providers need to manage this complexity wisely.Our vision guides our mission. new operational structure Nokia has recently outlined its new strategic direction. device. aimed at regaining our smartphone leadership.new strategy. ensuring the necessary security and authentication for users. ―Today. based on a person‘s locations. context. Nokia are accelerating that change through a new path. Nokia President and CEO.‖ Goals of an Organization Page 27 . NOKIA’s STRATEGY Nokia‘s strategic intent is to build great mobile products. News . where significant change is necessary and inevitable in our journey forward. including changes in leadership and operational structure to accelerate the company‘s speed of execution in a dynamic competitive environment. Nokia job is to enable billions of people everywhere to get more of life‘s opportunities through mobile. and our mission is to build more valuable customer relationships. usage patterns and preferences. results and accountability ―Nokia is at a critical juncture.‖ said Stephen Elop. Major elements of the new strategy include: *Plans for a broad strategic partnership with Microsoft to jointly build a new winning mobile ecosystem. reinforcing our mobile device platform and realizing our investments in the future. The individual communications experience builds more valuable customer relationships. new leadership. while having the ability to profitably deliver a customized experience. *A renewed approach to capture volume and value growth to connect ‖the next billion‖ to the Internet in developing growth markets *Focused investments in next-generation disruptive technologies *A new leadership team and organizational structure with a clear focus on speed.

Nokia remain true to our mission. Nokia have a path. Nokia have a strategy. and language support. would be at the heart of key Microsoft assets such as Bing and AdCenter. Nokia and Microsoft would also combine services assets to drive innovation. While Nokia transitions to the Windows Phone platform. 200 million people use Symbian globally. like never before. helping drive and define the future of the platform by leveraging its expertise on hardware optimization. software customization. It brings together highly complementary assets and competences.7 million. geographical reach. Microsoft would provide developer tools. making it easier for application developers to leverage Nokia‘s global scale. developers and consumers. that of Connecting People. to differentiate.‖ Elop said. to build great mobile products. hardware improvements such as GHz+ processing capabilities and significantly increased graphics speed. Nokia have a future. Apple Sold a record 20. ―I have incredible optimism because I can see fresh opportunity for us to innovate. Goals of an Organization Page 28 . and Nokia‘s application and content store would be integrated into Microsoft Marketplace. and Nokia will modernize the platform through investments in completely new devices with new features. The Nokia-Microsoft ecosystem targets to deliver differentiated and innovative products with unrivalled scale in product breadth. and at a speed that will surpass what Nokia have accomplished in the past.3 million iphone June 2011 quarter and Samsung sold 19 million smartphones well ahead of Nokia’s 16. and brand identity. Nokia plans to form a broad strategic partnership with Microsoft to jointly build a global ecosystem that creates opportunities beyond anything that currently exists.‖ Regaining leadership in the smartphone space July 30 Times Of India Article Apple and Samsung Electronics ended struggling Nokia’s 15 year old reign at the top of th smartphone sales rankings in the second quarter. Under the proposed partnership. Nokia Maps.The strategy Nokia‘s strategy is about investing in and ensuring Nokia‘s future. Symbian will continue to offer considerable value to Nokia. And Nokia can deliver great mobile products. ―Nokia are going forward. for example. Nokia are not going backwards. to our customers. And despite all of these changes. as well as software improvements.Nokia would adopt Windows Phone as its primary smartphone platform.

our MeeGo efforts will transition into an ongoing long-term market exploration of the next generation of devices.Maintaining volume and value leadership in the mobile phones space In feature phones. operational structure and governance to drive the change in strategy This new strategy is supported by significant changes in Nokia‘s leadership. New leadership team. Goals of an Organization Page 29 . apps). Browser. software. Sustaining future as the world’s leading mobile manufacturer To make sure Nokia get ahead of the game on industry innovation evolution. Life Tools. platforms and user experiences. dual SIM. The new strategy and operational structure are expected to have significant impact to Nokia operations and personnel. touch&type. placing a heavy focus on results. These investments will be especially focused on growth economies. including Maps. The renewed governance will expedite decision-making and improve time-to-market of products and innovations. localized mobile experiences. Web apps and Money. operational structure and approach. Nokia‘s strategy is to leverage its innovation and strength in growth markets to connect the next billion people to their first Internet and application experience. which will bring a modern mobile experience to the mobile phone consumers and enable business opportunities for developers. Nokia services. Nokia will continue the renewal of our Series 40 platform in QWERTY. speed and accountability. developing assets (platform. By providing compelling and affordable. particularly to the emerging markets. Nokia are also investing in the future. our ambition is to bring the next billion online.

The brand has been built using the Goals of an Organization Page 30 .CHAPTER . Since then. and finally to No. Its efforts have paid off. 1 in 2008.1) NOKIA BRAND Nokia has emerged as the Most Trusted Brand in India in the annual survey undertaken by Brand Equity of The Economic Times. when it first made an appearance in the Brand Equity Most Trusted Brand survey. 4 in 2007.4 PRODUCTS AND MARKETING STRATEGIES 50 4. India's largest and the world's second most read financial daily. because it is now the number one brand in many markets around the world. Nokia Group the Finland-based manufacturer of mobile phones.from No. Nokia was ranked 71 in 2005. has been steadily working on its corporate brand name and the management of consumer perceptions over the last few years. the company has consistently gained ground . effectively dislodging Motorola from that position. 44 in 2006 to No.

Nokia designers Goals of an Organization Page 31 . They do. Nokia is a great brand because it knows that the essence of the brand needs to be reflected in everything the company does.1) Nokia Brand Personality Nokia has detailed many personality characteristics for its brand. And the human dimension created by the brand personality carries over into the positioning strategy for the brand. giving individual products a generic brand personality. but how does Nokia manage to inject personality into product design? The answer is that it gives a great deal of thought to how the user of its phones will experience the brand. As the focus is on customer relationships. In other words. Product design is clearly critical to the success of the brand. 51 4. without even giving them names. but employees do not have to remember every characteristic. Nokia has succeeded in lending personality to its products. however. Only numeric descriptors are used for the products.Nokia has suceeded where other big brand names have so far failed. it has not created any sub-brands but has concentrated on the corporate brand. Such is the strength of the corporate brand. and how it can make that experience reflect its brand character.1. chiefly by putting across the human face technology-taking and dominating the emotional high ground. for example. and has been consistently well managed across all markets. as you would when thinking about someone you have met. the Nokia personality is like a trusted friend. have to remember the overall impression of the list of attributes. Building friendship and trust is at the heart of the Nokia brand. It has done so in the following way. which do not even appear on the product themselves.principles described above. The large display screen. especially those that impact the consumer. is the "face" of the phone.

3.3. They are mostly targeted towards developing countries and users who do not require advanced features beyond making calls and SMS text messages. many new 2000 series phones feature color screens and some feature cameras.describe it as the "eye into the soul of the product". The faceplates and their different colors can be changed to fit the personality. and has taken huge market share from its competitiors.2 Nokia 2000 series – Basic series. GPS such as in the case of the Nokia 2710. expressing the brand personality. the 2000 series are entry-level phones. 4. The 2000 series slot between the 1000 and 3000 Goals of an Organization Page 32 . Bluetooth and even AGPS. it ranked 11th on the world's most valuable brand list.  1. and is summed up in the slogan.Like the 1000 series. Product design focuses on the consumer and his needs.The Nokia 1000 series include Nokia's most affordable phones. According to one brand valuation study carried out in mid-1999. The shape of phones is curvy and easy to hold. etc.1 Nokia 1000 series – Ultrabasic series. However. the 2000 series generally contain more advanced features than the 1000 series.3 1000–9000 series  1.1 Classic series – The Mobira series 1.2 Original series 1. making it the highest-ranking brand. alarm clock.2) NOKIA PRODCTS 52 1 Mobile phones    1. reminders. lifestyle. and mood of the user. The soft key touch pads also add to the feeling of friendliness."Nokia now accounts for over half of the value of the Finland stock market. "human technology.

3 Nokia 3000 series – Expression series . Some phones in this family also test new features.7 Nokia 8000 series – Premium series . It consists mostly of mid-range to high-end phones containing a high amount of features.  1. unisex designs.  1. the 3000 series slot between the 2000 and 6000 series.The Nokia 5000 series are similar in features to the 3000 series.3.6 Nokia 7000 series – Fashion and Experimental series .The Nokia 9000 series was reserved for the Communicator series. Goals of an Organization Page 33 .The Nokia 6000 series is Nokia's largest family of phones. particularly towards women.  1. which make them popular among business users. Many of the 5000 series phones feature a rugged construction or contain extra features for music playback.3.3. The front slide keypad covers offered a pseudo-flip that at the time Nokia were unwilling to make. Materials used increased the cost and hence exclusivity of these handsets.4 Nokia 5000 series – Active series .  1.5 Nokia 6000 series – Classic Business series .3. The 7000 series are considered to be a more consumer-oriented family of phones when contrasted to the businessoriented 6000 series. but the latest Communicator.3. The 6000 series is notable for their conservative.The Nokia 7000 series is a family of Nokia phones with two uses. however the physical handset itself offers a level of functionality which appeals to users who focus on ergonomics. The internals of the phone are similar to those in different series and so on that level offer nothing particularly different. in contrast with the more unisex business-oriented 6000 series and the more feminine fashion-oriented 7000 series.The Nokia 3000 series are mostly mid-range phones targeted towards the youth market.This series is characterized by ergonomics and attractiveness. is an Eseries phone. the E90 Communicator.series phones in terms of features.  1. Most phones in the 7000 series are targeted towards fashion-conscious users.8 Nokia 9000 series – Communicator series (discontinued) .  1. Some of the models in this series are targeted towards young male users.3. Feature wise. but often contain more features towards active individuals.

3 WLAN products 2. 1.Vertu is a British-based manufacturer and retailer of luxury mobile phones.The Nokia Morph is a concept mobile phone created by Finnish company Nokia. was the product of a joint study into the future of mobile phones by the Nokia Research Center and the University of Cambridge's Nanoscience Centre. based on the Nokia Series 60 platform. It began sales on October 7.2 ADSL modems 2.6 Concept phones.1. It is for people who wish to have advanced multimedia and connectivity features and as many other features as possible into one device.1 Digital television 2. released in October 2003. Nokia Eseries-The Nokia Eseries is an enterprise-class series and includes business-optimized smartphones. Nokia Nseries-The Nokia Nseries is Nokia's most advanced smartphone series. Nokia N-Gage – Mobile gaming devices -The N-Gage is a mobile telephone and handheld game system by Nokia. which was unveiled on February 25.The Nokia Cseries is an affordable series optimized for social networking and sharing.4 Telephone switches 2. The concept. 2008 at The Museum of Modern Art in New York City. 1.5) Vertu – Luxury phones . Formerly a wholly owned subsidiary. The N-Gage QD replaced the original N-Gage in 2004.4) Modern series (C/E/N/X) Nokia Cseries.7 Cardphones (PCMCIA) 2 Other products       2. 1. 2003. Nokia Xseries-The Nokia Xseries targets a young audience with a focus on music and entertainment.6 TETRA Page 34 Goals of an Organization .5 GPS products 2. the business is now an independently run division of the Finnish mobile phone manufacturer Nokia.

as well as information on the handset giant's services and products. Here and Now is part of the Nokia Media Network premium mobile advertising effort.9 Software solutions 2. Nokia adds the Nokia. music downloads and celebrity buzz from content partners including Reuters and Rolling Stone. a member of the Nokia 6000 series.7 Internet tablets 2.mobi portal is now bookmarked in all of its new devices. Nokia's largest family of phones 4.3. According to Nokia. Here and Now will feature world news. which extends across top-tier publishers as well as operator partners including Sprint and Airtel--existing advertisers include BMW. an expansion of its Nokia.mobi mobile web portal promising news and entertainment geared for consumers between the ages of 18 and 35.8 Security solutions 2. American Express and Universal Pictures.   2.10 Military communications 53 The Nokia 6300.1) Nokia targets youth market Nokia announced the launch of Here and Now.3) NOKIA TARGET CUSTOMERS 4. Goals of an Organization Page 35 .

Citing demand based on customer feedback. Finland office. In addition. Nokia adds that related SMS-based services will guarantee Life Tools services work anywhere within network range. reorganize its Nokia Research Center and shutter its Turku. including the Nokia 7100 Supernova and the Nokia 5130 XpressMusic. graphically rich user interface complete with tables that can display information simultaneously in two languages.54 4. agriculture and education: Mail on Ovi. a series of agriculture information and education applications created especially for rural and small town communities in emerging markets. Nokia announced the launch of seven new budgetpriced mobile phones. Mail on Ovi trials will launch in select markets by the end of November.3. handset giant Nokia said it will introduce a range of affordable mobile devices and new web services targeting consumers in emerging markets. offers users email accounts directly on the mobile phone sans PC access. with a global rollout planned across all currently shipping Nokia Series 40 devices by the end of 2008. Goals of an Organization Page 36 . without the complexities of additional settings or the need for GPRS coverage. Nokia plans to launch the service in the first half of 2009. Nokia will also introduce Nokia Life Tools. The services boast an icon-based. Nokia said it will initially focus on email.1) New Nokia web services target emerging markets Concurrent with the announcement that it will cut hundreds of jobs. enabled on Nokia Series 40 devices.

86 % -0.39 % 9.62 % 13.53 % -0.55 % 15. QoQ Change (%) Market share YoY Change 2nd quarter 2009 2nd quarter.69 % 5. (%) 2009 Nokia 103.61 % Samsung LG Motorola Sony Ericsson Others 52.47 % 40.91 % 9.3 29.08 % -0.08 % 17.2 40.84 % 19.12 % 2.46 % 5.45 % 55 Goals of an Organization Page 37 .36 % -3.4.83 % 6.51 % 11.4) NOKIA COMPETITORS Units Sold Market Brand (in millions) share Market share 1st quarter.33 % 9.14 % -1.43 % 0.06 % 16.3 % -0.89 % 8.6 % 1.9 20.8 14.39 % 0.039999999999999 % 41.41 % 6.22 % -2.8 5.81 % 41 16.

43 % 19.64 % 7.44 % 6.6 14.39 % 1.1 % 3.6 % -1.68 % 9.83 % 6.09 % 0% 0% 15.91 % 9.39 % Market share 4th quarter.5 % 5.8 3.1 % 16.3 % 7.65 % 12.3 % 7.48 % 8.67 % 3.39 % 1. 2009 Units Sold Market share Brand (in millions) Nokia Samsung LG Motorola Sony Ericsson Blackberry Apple Others 93 45.23 % 0% 0% 17.5 6.8 3.36 % 14.12 % -0.7 1st quarter.65 % -3.39 % 1.37 % 2. 2008 41.43 % 1.65 % -5.54 % 7.8 22.51 % QoQ Change (%) Market share 1st quarter. 2009 40.75 % YoY Change (%) -1.01 % 56 Goals of an Organization Page 38 .32 % 3.8 27.93 % 14.15 % -3.39 % -0.Handset market share for 1st quarter. 2008 41.94 % -1.

4.5) NOKIA MARKETING STRATEGIES 4.5. When mobile phones first became available on the market the models were very basic with the best technology being SMS messaging (sending written "text messages" from one phone to another).1)Introducing the product Nokia is a communications based company. Then the next advance in technology was being able to put different faces on your phone (different style covers for the front and back of your mobile device) and after that the technological advances have come thick and fast. with advances such as: * MMS * WAP (internet) * Polyphonic ringtones * Predictive SMS (where the phone will finish off a word for you) * Camera phones and * Video recorders 57 Goals of an Organization Page 39 . which focuses on mobile telephone technology.

5. style.Organizations need to look at how buying trends and patterns are affected by class. collation and analysis of data relating to the consumption and marketing of relevant products. Activities of competitors in the market. The purpose of market research is really to find out whether there is a gap in the market for the product or service or whether it can make the customers available the product through persuasive adverting. how well the rivals are selling and what marketing strategies they are using. whether they buy certain products. · Consumer preferences. In order to classify the wants and needs of the consuming population. customer service and promotional styles. Nokia market research involves the collection.How do customers react to advertising? What are their reactions to new and developed products? · Buying patterns and sales trends. nokia gather information on the following: · Consumer behaviour. religion and region. Market research supply nokia with all the information they require about consumers preferences. what design features are preferable and what kind of retail outfits are most frequently used for purchasing certain products. technology. amount of outlets. gender. colour.2) Market research A businesses success is based on whether they can give the customer what they want and when they want it. . for example. They also need to understand how buying patterns change over time and what markets are expanding and are worth trying to enter and obviously which markets are contracting and companies shouldn't aim to enter into.4. Goals of an Organization Page 40 .What customers are looking for in a product.Nokia examines how their rivals are adapting their prices and products to meet the consumers need's.

9) Nokia Positioning Nokia has emerged as the Most Trusted Brand in India in the annual survey undertaken by Brand Equity of The Economic Times. Since then. India's largest and the world's second most read financial daily.4. 4 in 2007. Goals of an Organization Page 41 . Nokia was ranked 71 in 2005. the company has consistently gained ground . 44 in 2006 to No. and finally to No. when it first made an appearance in the Brand Equity Most Trusted Brand survey. 1 in 2008.from No.

EPS grew 28% in Q4 and 27% in 2006 . Net sales grew 13% in Q4 and 20% in 2006 . net sales and EPS.CHAPTER -4 FINANCIAL ANALYSIS NOKIA TURNOVER Nokia achieves record quarterly and annual device volumes. Non-IFRS first quarter 2010 results1 YoY EUR million Net sales Devices & Services NAVTEQ Nokia Siemens Networks 2 718 2 990 -9% 3 625 -25% Q1/2010 Q1/2009 Change 9 522 6 663 189 9 276 6 173 134 3% 8% 41% QoQ Q4/2009 Change 11 988 8 179 225 -21% -19% -16% Operating profit Devices & Services NAVTEQ Nokia Siemens Networks 820 804 41 514 642 5 60% 25% 720% 1 473 1257 54 -44% -36% -24% 15 -122 201 -93% Goals of an Organization Page 42 .37 per share for 2005). Nokia Board of Directors will propose a dividend of EUR 0.43 per share for 2006 (EUR 0.

7% 0.7% 5.3% 15.03 200% 0.9% -90.7% 12.3% -12.5% EPS.9% 9.4% 24.5% -40.0% 0.26 -65% Goals of an Organization Page 43 .Operating margin Devices & Services NAVTEQ Nokia Siemens Networks 8.1% 21.4% 3.1% 5. EUR Diluted 0.14 0.25 -44% Reported first quarter 2010 results EUR million Net sales Devices & Services NAVTEQ Nokia Siemens Networks 2 718 2 990 -9% 3 625 -25% Q1/2010 Q1/2009 YoY Change Q4/2009 QoQ Change 9 522 6 663 189 9 274 6 173 132 3% 8% 43% 11 988 8 179 225 -21% -19% -16% Operating profit Devices & Services NAVTEQ Nokia Siemens Networks 488 831 -77 55 547 -120 787% 52% 1 141 1 219 -56 -57% -32% -226 -361 17 Operating margin Devices & Services NAVTEQ Nokia Siemens Networks 5.9% -24.10 40% 0. EUR Diluted 0.6% 12.6% -4.1% 12.1% 0.6% 8.9% -8.5% 14.09 0.5% 10.5% EPS.

618.000 2.676.251.455.000 2.000 11.587 3.000 3.000 1.404.000 17.241 55.000 7.767.385.359 895.NOKIA ANNUAL BALANCE SHEET FOR THE YEAR 2010 and 2009 Period Ending Assets Current Assets Cash And Cash Equivalents Short Term Investments Net Receivables Inventory Other Current Assets Total Current Assets Long Term Investments Property Plant and Equipment Goodwill Intangible Assets Accumulated Amortization Other Assets Deferred Long Term Asset Charges Total Assets Liabilities Current Liabilities Accounts Payable Short/Current Long Term Debt Other Current Liabilities Total Current Liabilities Long Term Debt Other Liabilities Deferred Long Term Liability Charges 18.160 2.000 1.419.798.092.000 52.519.021 2.000 21.809.006 5.356.471.074.000 1.062.000 6.639.000 5.371.946.000 36.123 14.820.000 33.000 1.000 2.002.434.392.205 28.854.000 984.493 5.000 23.000 7.570.444 1.000 13.694.000 3.000 2.000 10.366.531.000 2.162.860.000 2.000 4.097 2.000 16.141.209.678.879.106.000 7.869.486.679.000 51.000 4.495.791.417.000 2.266.276.586.233 6.208.000 11.206 13.848 34.134 2.621.000 59.850.454.000 6.948 7.065.000 1.770 7.963.000 960.000 214.745 31-Dec-2010 31-Dec-2009 31-Dec-2008 Goals of an Organization Page 44 .311.273 8.

778.033.478.000 5.786 16.000 2.000 353.383.000 4.000 19.212 (2.000 7.000 14.711. 58 2.537.000 3.348.646) 623.000 14.352.728 330.Minority Interest Negative Goodwill Total Liabilities Stockholders' Equity Misc Stocks Options Warrants Redeemable Preferred Stock Preferred Stock Common Stock Retained Earnings Treasury Stock Capital Surplus Other Stockholder Equity Total Stockholder Equity Net Tangible Assets Currency in USD.000 9.000 346.297.396.465.000 18.018 5.769.228.000 (977.577 20.245.000 30.402 Goals of an Organization Page 45 .651.129 35.000 (889.087 5.086.000) 419.000 30.029.482.000) 400.114.

and government and business solutions. Internet-based mapping applications. NAVTEQ: a leading provider of comprehensive digital map information and related location-based content and services for mobile navigation devices.CHAPTER . Nokia Siemens Networks: jointly owned by Nokia and Siemens. Mobile Phones: our business unit focused on bringing a modern and affordable mobile experience to people around the world. and additionally on exploring nextgeneration opportunities in devices. Goals of an Organization Page 46 . is one of the leading providers of telecommunications infrastructure hardware.1) Organisational structure 59 Smart Devices: our business unit which focuses on smartphones. platforms and user experiences to support our industry position and longer-term financial performance.5 ORGANIZAION STRUCTURE 5. software and professional services globally. automotive navigation systems.

It understand that praise is an important motivator and want to create a culture where team members recognize achievement and help each other perform well. growth and development for individuals.In 2007. The model will guide our leadership development activities and the performance evaluations of managers and leaders.Nokia 2006 employee survey showed 42% of those surveyed had not received recognition or praise from their supervisor recently and less than half said constructive feedback was a significant element of performance evaluation. The study examines how organizations identify and develop future leadership capability and analyzes the links between leadership practices and organizational performance Goals of an Organization Page 47 . In 2007. nokia launched a new leadership model – True Nokia Leader – alongside its new strategy and values. In 2007. 5. China. it have introduced a new performance evaluation tool designed to help employees understand their assessment better and give them clear ideas about how to improve. teams and its business. It encourages managers to give specific examples of good performance. in partnership with Fortune magazine.2) Leadership Strong leadership is vital for the continued success of our company. This has resulted in a 5% increase in employees indicating that it receive ongoing feedback which helps to improve their performance. and explain clearly how areas for improvement are identified. In response to this feedback. 762 people at the factory in Dongguan. participated in a competition designed to encourage employees to take pride in their skills by performing a range of production tasks to a high standard in the shortest time. Nokia was named number one company in Europe and number three in the world in a Top Companies for Leaders study conducted by human resources company Hewitt Associates. The True Nokia Leader must bring its values to life and consistently ensure they form relationships based on trust and deliver extraordinary achievement.

In this project researchd o n e i s o f c o n c l u s i v e n a t u r e .Descriptive design was choose to measure the satisfaction level of customers on the basis of different parameters such as quality. W h y a research study has been undertaken. Statistical method wasfollowed in this research because the data was of descriptive nature and it also enabledaccurate generalizations. in the conduct of the study. how the research problem has been defined.A research design serves as a bridge between what has been established (the researchobjectives) and what is to be done. In whatway and why the hypothesis has been formulated. price. after sale services etc. C o n c l u s i v e r e s e a r c h p r o v i d e s i n f o r m a t i o n t h a t h e l p i n making a rational decision. OBJECTIVE OF THE STUDY  To study goals of an organization in Nokia Corporation  To measure the goals of nokia . whether they are getting fulfilled or not  To understand how a company achieves success through its focused vision. It may b e u n d e r s t o o d a s a s c i e n c e o f s t u d y i n g h o w r e s e a r c h i s d o n e s c i e n t i f i c a l l y .CHAPTER 9 RESEARCH METHODOLOGY RESEARCH METHODOLOGY Definition: Research methodology is a process to systematically solve the research problem. technology. features.This design ensured complete clarity and accuracy. It also ensured minimum bias incollection of data and reduced the errors in data interpretation. what data have been collected and particular method has been adopted. Goals of an Organization Page 48 .  To understand how a company prepares strategies to achieve its targets. Why particular technique of analyzing data has beenused and a host of similar other questions are usually answered when we talk of researchmethodology concerning a research problem or study.

nokia. The data was collected in theform of company profile and produce profile from the web sites such as www.Sources Of Data Secondary Source- The secondary data are those which have already been collected by someone else andwhich have already been through the statistical process.org and news paper like Times Of India Goals of an Organization Page 49 .com And www.wikipedia.

W.CHAPTER-7 S. ANALYSIS 61 NOKIA S.33% market share still the largest cell phone vendor by far. Size should enable Nokia to amortize R&D costs and to get cost advantages. with double the market share of nearest competiter. Brand position: probably one of the top 20 brands in the world Goals of an Organization Page 50 .T.T ANALYSIS STRENGTHS Nokia is a dominant player in the smartphone market via its majority ownership of Symbian and its propritary Series 6000 user interface which are projected to represent majority of the 100M smartphones sold in the next 4 years.O.W.O.

Nokia was reluctant to produce a clamshell until this year. nGo Bird) ODMs (HTC and others) enabling carriers to leverage their customer power bypassing the handset vendor. Being the market leader and its increase role in Symbian is giving Nokia a bad image. as well as 3G and Edge. Goals of an Organization Page 51 . LG. OPPORTUNTIES Increase their presence in the CDMA market. Asian OEMs who are entering the market very agressively (TCL.WEAKNESSES The Ngage is considered a flop. when it launched its first model. O2. Operators want to lessen their dependency on handset vendors and the dominance of Nokia. NEC and others. Leverage its infrastructure business to get preference and a stronger position with carriers. Slow to adopt new ways of thinking: a good example are clamshell phones which are preferred by many customers. THREATS Late in the game in 3G creates a risk to be displaced by leaders like Motorola.New growth markets where cell phone adoption still has room to go. including India and other countries. much like Microsoft in the PC industry. Orange. which they are just entering. and many other operators globally are selling their own brand of phones.

BIBLIOGRAPH THANK YOU!! Goals of an Organization Page 52 .

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