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Subject:Public Relation Management Topic:Apna Bazar Presented by,

1. 2. 3. 4. 5. 6. Kadir saikh Dhoopchand Gupta Suryakant Shankar Akshay Devdus Kumbhar Sanjeev Surendra Mishra Prathmesh Tukaram Raut Rohit Shivkumar Gupta 80 81 82 83 106 107 108


Introduction:Apna Bazar opened its first branch like a traditional shop, in December 1984, in BHEL, Hyderabad with an initial investment of Rs. 10000 and just 100 products. By year 2005, the turnover of apna bazaar reached Rs. 33,000 corers and 9,842 branches across 18 states were added to cater the needs of more than 20 lac families. Total number of employees reached to 92 thousand. Apna Bazar having branch in 29 countries, selling more than 2,00,000 essential commodities and needy products. Today Apna Bazar Co-op. is the largest retailer in the country, with an annual Turn over of Rs.150 Crores through 60 retail outletsMore than 10,000 transport vehicles are using in r distribution of goods. The treat the people with one philosophy i.e. consumer is the King.

Progress of out lets: Foot falls per day: 1500-1800 lakhs. On weekends: 2000-2200 lakhs. Average monthly turnover of the store is 1.6 cr. In which 24 lakhs turnover comes only from the medical department. All this leads in the progress of the business in this result in the successful achievement of objectives.

OTHER ACTIVITIES:APMC is a agriculture organization who purchase all the vegetables, fruits, rice, pluses, food grain, wheat, jaggery, coconut, grams and lentils, cornflour and so many other products directly from the farmers. In case of food grains products this departmental store use to buy in bulk from the APMC market and keep it in their own gowdown. The gowdowns are in the store itself.Apna Bazar departmental store purchase food grain and other essential commodities in two different forms APMC marketloose and packed

In case of perishable product like fruits, vegetables, milk they ordered on daily basis. FMCG products they ordered once a week on the basis of demand.In case of other FMCG products Ex. fruit juices, butter milk and other drinks, company gives them 90 days time duration if in this time period the products remain unsold then companies take their product back. On the other hand product like- soap, shampoo, cosmetics carries 2 years time period.

PRODUCT CATEGORY :1-Perishable merchandise 2- Food grains 3- FMCG products 4- Medical store 5- Plastic department 6- Bakery 7- Foot wears 8- Gift section 9- Apparels

Distribution System:-

All the products are stored category wise and arranged neatly for immediate dispatch to the various Apna Bazaar. All our outlets are located in prime locations which are home to people of varying backgrounds, income-range and purchasing power. In case of perishable products remain unsold on the day of purchase then they change on the next day itself as the shelf life is very short, not more then 24 hours.

Storage of products:-

Our warehouse is located on Nagarjuna Sagar Road; the same covers an area of 12 acres in HYDERABAD. Our warehouse possess the capacity to store around 5000 companies indented products besides grocery products of each category in large quantities. We observe strict storage procedure as aeration, usage of disinfectants, etc., related to storage of company and grocery products are taken care of well. We possess an in-built cold storage that is available for the storage of items such as tamarind, etc.

Facility:Quantity is accurate and All prices below MRP including medical products. Promotional activities. Discounts and offers (freebies). "We operate on EDLP (Every Day Low Pricing) policy which allows for a profit margin of 10 per cent only, whereas malls charge their customers the MRP (Maximum Retail Price). This allows them the leeway to offer various discounts to their customers". The advertisement expenses incurred during 1984 to 2005 of apna bazaar was less than Rs one lac(For each

branch). Free samples are allowed for the promotion of the product. Advertisement and publicity are done to increase the sales of the existing or new product. Due to the promotion activity business acquire the progress and the goals can achieve systematically.

Quality: After the process of testing is done, the material is packed for sale. In addition to the following above parameters, we also follow the guidelines issued by the AGMARK, BIS MARK, ECO MARK, HALL MARK, B.E.E Marks (Govt., quality certifying organizations).

The Right Shopping-Ally and the Right Buzz to Hum with APNA BAZAAR. Think of a mixture of old and new, traditional and modern, past glory and present bright times, think APNA BAZAAR, its the right place and the right getaway for all your shopping needs. Its a place where you feel at home, a home away from home. A place where you can scent quality, variety, security and an aura of assured feel-good factor in terms of affordable and reasonable rates. Super Bazaars are no more a place where purchase-chore is a mechanical affair, a place where one comes, makes purchases and goes. It has become a place where one should experience the thrill of shopping, which is an art in itself, an art which transmits a veil of

joy, exuberance, fun, merriment, pleasure and above all a feeling of pride. Step into that confines and experience a shopping expedition in itself, step into Apna Bazaar and realize a whole new world, a world of shopping paradise. Stay tuned with us, we bring you the best and the latest of shopping goodies. The word Apna Bazaar means Our Bazaar and that is what we have been ever since our inception. The trend of shopping big and buying big started in the early 1980s, a momentous time in Indian history. It was a ready-made platform for those aspiring to have a big shopping presence, big and modern, yet simple and accessible to people of all income barriers. The idea of Apna Bazaar came about more than a decade back before the Government of Andhra Pradesh initiated the Rythu Bazaars and Gruha Mitra Schemes. The year 1983, saw us entering this segment. We originated from the initiative of a non-profit and charitable trust Consumer Awareness & Research Society (Trust), better known as CARS. We originated with the philosophy of meeting the needs of lakhs of consumers from different segments of society. The First APNA BAZAAR is opened on 12 December 1984 at B.H.E.L.(HYDERABAD) CARS emphasize the need for such a kind of supermarket, which makes available products of various hues, of the best quality at the most affordable prices. It drives home the point that the products sold by it are reliable and properly certified in the most accurate of weights and measurements.

Easy and Quick Availability:All our outlets are equipped with a complete range of products that forms a part of the daily/regular needs of a typical Indian family. All the products are available under one roof, groceries, food and beverages, milk, personnel care products, vegetables, crockery items and so on and also they come with depth in range and makes. The whole process is based on the foundation of Freedom of Choice to shop at a one-stop

Home Delivery:We have introduced for the benefit of our consumers the concept of Home Delivery, the same has been utilized well by people who are busy and have little time to spare for shopping. The same is worked out by dialing our helpline at no extra cost.

Ambience:To put our customers in the proper frame of mind and instill the dose of shopping spirit, our outlets are done up in the most modern, tasteful and well-decorated manner. The blue hoardings at our outlet's entrance signify a positive spirit and approach serenity, calmness and above all that feel at home theme. In addition to this, we are further guided by the themes of Shop-at-Ease in Peace or Shopping Peacefully.

Warehouse:Our warehouse is located on Nagarjuna Sagar Road; the same covers an area of 12 acres in HYDERABAD and various places of country more than 100 acres land and houses facilities as storage, packing, cleaning, lab testing, transportation, computer section, accounts and security. Our warehouse possess the capacity to store around 5000 companies indented products besides grocery products of each category in large quantities.

Clearing of Stocks:Unclean and unfinished grocery products that are brought from the production places are cleaned and purified thoroughly with the help of both machines and people.

Lab Testing:We possess one of the best laboratories facilities in the nation, the same are wellmanned by experienced technicians. All the material that comes to the warehouse is tested based on the following parameters: After the process of testing is done, the material is packed for sale. In addition to the following above parameters, we also follow the guidelines issued by the AGMARK, BIS MARK, ECO MARK, HALL MARK, B.E.E Marks (Govt., quality certifying organizations).

Packing:We possess the most modern packing procedure that takes care of packaging of Liquids, Semi-solids, Powders and Solids.

Storage:We observe strict storage procedure as aeration, usage of disinfectants, etc., related to storage of company and grocery products are taken care of well. We possess an in-built cold storage that is available for the storage of items such as tamarind, etc. All the products are stored category wise and arranged neatly for immediate dispatch to the various Apna Bazaar branches.

Information Technology:Todays age demands the need for usage of technology, technology holds the key and most importantly information technology is a foregone necessity. For sheer accuracy and instant information, there is no alternative to information technology. We possess the best and state-of-the-art computer equipment which integrates the complete process of the organization linking all the departments, the warehouse and the wide chain of supermarkets the whole work process being manned by over 600 well-trained people, sharpened by in-house training. The computer personnel are kept abreast with the latest in information-technology arena. The whole network is integrated by WAN which ensures quick and instant flow of

information and the same enables the management to chart out proper plans for further sales/purchases in the outlets.

How to start - an Apna Bazaar:Being a peoples movement, Apna Bazaar goes by the principle It is not people who carve for profits, but those who wish to serve the society and earning regular income as a source of their livelihood. This principle acts as bedrock for starting an APNA BAZAAR. Those who fall under this category are Housewives, Retired Citizens, the unemployed and any other persons who are capable of starting an Apna Bazaar in their neighbourhood. Those who wish to start one such Bazaar should (as per their area and number of members) deposit an amount ranging from RS 5 lakh to RS 5 Crores with the Consumer Awareness and Research Society Trust and enroll as a Co-coordinator. Similarly, the coordinator should also make arrangements for space or accommodation, from 5,00 to 50,000 Sq.feet., in accordance with the class of APNA BAZAAR, to be established. Atleast one person who has obtained a minimum education of up to 10th standard should be appointed for supervision and 1-50 helpers can be employed as per the need and size of the APNA BAZAAR. After the deposit is made, the accommodation arranged and the required personnel and assistants appointed and these three requirements taken care of by the depositor, the CARS Trust will take the entire responsibility and care of the remaining things to be done.

Consumer Welfare - the Ultimate aim of APNA BAZAAR:he consumer who avails the services and benefits of APNA BAZAAR will have to pay a nominal membership fee of RS 100/- per Family per annum and obtain Membership. The Membership and preference will be given on First Come First Serve Basis. According to the size of the APNA BAZAAR, the number of members in each may range from 1,000 to 4,000 members. The membership fee collected from the consumer will be deposited for Consumer Welfare activities and will be utilised to extend widespread services, improvements, progress and development of the CARS Trust. Further, due to the reduced prices in APNA BAZAAR, the market price will also be brought under control, increasing the purchasing power of the customer and acknowledging his importance in the socio-economic structure.

Apna Bazaar is couple of blocks north of Indian Street in Journal Sqaure. This is in infact the best Indian Grocery Store I have been in Journal Square. They have fresh and Best Indian grocery foods available all time and that to at a cheaper price (compared to other Indian Grocery Stores nearby). The vegetables and fruits are fresh. They have good collection of Indian Spices and frozen parathas. The staff is also very friendly. I tried the samosas that are available occasionally and they were good. I was told by one of my friend that they have a very good return policy though I havent tried it myself.The Parking is available next to MIDAs in the MIDAs Parking LOT. The place is very crowded on weekends owing to its popularity now. I prefer to go her eonly on weekdays to avoid the big queue for billing. The CARS (trust which runs Apna Bazaar) has a well spread out and maintained complex beside the Hyderabad-Nagarjuna Sagar Road. The complex is located on an area, which spans 12 acres of prime land, which measures 4, 00,000 sqft. The trust has a fleet of 215 heavy container transport vehicles, which distributes the essential daily items to the various Apna Bazaar outlets in

different parts of the state. Apna Bazaar outlets as on now have 2,400 outlets in all the 20 districts of Telangana, Rayalaseema districts. Well-manned and trained staff mans each and every outlet, the and Andhra areas. Chain has provided direct employment to more than 4000 people and indirect employment to many more. With its philosophy based on the saying The Consumer is the King, it has earned rave reviews from the general public and various international organizations. Similarly in East, West, north and South states having 40, 00,000 sq.ft warehousing area. More than 10,000 transport vehicles are using in r distribution of goods. We deal in more than 2,00,000 different products. Apna Bazar is proud to introduce its new and biggest location in Hicksville, Long Island. The Grand Opening Ceremony will take place on October 6th 2011. Jaswinder Singh, co-founder of Apna Bazar stated South Asian population has drastically increased in the last decade. To continue to meet the demands and needs of our valued customers, it is important for us to grow with them. To serve the Long Island community, we are happy to open our new location and be more convenient. Situated in the heart of Hicksville, Apna Bazar will be unveiling a 25,000 sq. ft. of shopping area with ample parking. Nellore, the southernmost district of Andhra Pradesh abutting Tamil Nadu, is famous for rice cultivation. 'Nellore rice' is famous in different parts of south India. In the recent past, prawn culture has become very popular and the district is also called the 'Prawn Capital of India'. Nellore is also famous for the entrepreneurial capacity of its people in the area of construction. Several big construction firms with their base here operate in countries like Afghanistan, Iraq and beyond. The skill of construction labour from Nellore is legendary and construction companies usually operate with integrated crews from the district wherever in the world they undertake projects.

Kasmuru, a small village about 20 kms. from Nellore town has become famous because of a dargah of a local Sufi saint by name Hazrat Sayyad Karimulla Shah Kadri Auliya who is revered by people of all faiths. It is believed that people suffering from chronic ailments who visit the dargah are miraculously healed. While the pilgrim traffic is mostly during the weekends and on special days, there are always some people, especially sick who take accommodation and stay for considerable period in anticipation of being healed from their chronic diseases. Nellore is also famous for being a pioneer in the Self Help Group movement in Andhra Pradesh. In fact the state-wide anti-arrack campaign erupted from remote Dubaguta village of Nellore district, led by a widow by name Rosamma, which many believe culminated in the change of the State Government. It is believed that the Self Help Group (SHG) movement in Andhra Pradesh gained substantial momentum because it rode on the women's mobilization achieved by the anti-arrack movement. The Dharani Self Help Group in Kasmuru village was promoted by District Rural Development Agency (DRDA), Nellore and consisted of 14 members, all belonging to socially and economically disadvantaged section of society. The group was considered a showcase group and many VIPs and visitors were brought to the village to interact with the group. By the year 2000, the group had accumulated a corpus of around Rs. 50,000 (including matching grant from DRDA) which was utilised for internal lending mostly for life cycle and consumption requirements. The DRDA was keen to upscale operations of Self Help Groups and graduate them to undertaking group and micro enterprise activities for their own development and creating new livelihood opportunities. Also, as this was a pet programme of the then Chief minister who reviewed achievements at a weekly statewide video conference, there was competition among the District Collectors and Project Directors DRDA of the districts to outshine the others. In 2000, the Project Director, DRDA suggested to the group to take up an Apna Bazaar (a departmental chain store) in

their village at a cost of Rs. two lakhs, of which Rs. one lakh would be subsidy from DRDA and the rest, a loan from the Pinakini Gramin Bank, the local RRB under whose service area this village came. The Project Director told the group that they had been considered for the scheme out of the thousands of groups in the district due to their excellent working. The group took time to respond, as they were hesitant to take up what in their view was a big project. The RRB also expressed concern about the size of the project and the loan burden that it would put upon the group. However, such doubts were allayed by the Project Director, DRDA who assured that the entire project would be got executed by them through Apna Bazaar, Hyderabad and there would be no difficulty. As there was no suitable building in the village, the group constructed a building by investing Rs. 40,000 on a plot of land belonging to two of the group members. After this, the Apna Bazaar (the parent unit which owns the brand and franchise) got the racks and furniture costing Rs. 1 lakh installed and gave stocks worth Rs. 1 lakh. The super market was inaugurated with much fanfare with local political leaders and government officials attending the event and complimenting DRDA and the group for undertaking a novel enterprise instead of just doing internal lending of small sums and purchasing milch buffaloes like most other groups. The group employed two of their members to man the shop. The group began defaulting on their loan instalment to the bank and this rang an alarm bell for the RRB. The branch manager was aware that the group was cohesive and sincere in their working and there could be genuine reasons for falling back in repayment. Based on a visit and interaction with the group leaders and members he gathered the following information: The daily sales were Rs. 800 on weekdays and Rs. 1400 on weekends, when some pilgrim traffic is there to the village. The average daily sale was Rs. 1200. Their average margin was 8%.

The daily surplus was just enough to meet the wages and electricity charges of the shop. The group did not anticipate significant increase in volumes and revenue, although they were stocking goods as per their movement. The group leader and members felt embarrassed that they had not been able to meet their interest payment and loan repayment obligation and for not having shared their problems with the Branch Managers earlier. How they were going to meet the interest and repayment obligations worried them. Considering their genuine difficulties, the Branch Manager was willing to explore options but he and the group realised that cash flows from the shop were too meager to service the debt. Further, what of the money put by them in the building? They had a reduced fund of Rs. 30000 which they were utilising for internal lending. The other members (other than group leaders and members employed in the shop) were asking question about how the activity had benefited them and were not be willing to spare money from their corpus and weekly savings and repayments to service the super market loan. The group leader felt helpless. We were sold a dream by the DRDA. We got sold to the dream. What do we do now? she also thought aloud. The leaders thought that it was appropriate to bring the DRDA officials into the picture, considering that they were the ones who planted the seed, the idea of a supermarket in their village. By this time, the Project Director DRDA who had received accolades for his good work had been rewarded with posting as Project Director, Drought Prone Area Program me (DPAP) in an adjoining district. The 80-outlet strong Apna Bazar chain has begun a major revamp exercise that started with Mulund and Andheri in 2005, and has now moved to Vashi. Preliminary work related to designing of the Vashi store has already begun.

"We need to give the chain a contemporary look with props like air-conditioning, parking, enlarged product mix and above all, a customer-friendly environ," says Mr Mahesh Kambli, CEO of Apna Bazar Co-operative stores. It is not the current crop of malls and hypermarkets springing up across the city that pose a threat to Apna Bazaar but internal issues, he adds. Leading this list is inadequate funding as Apna Bazar operates on a limited share capital, enabling only a minimal profit margin. Pricing strategy One major factor here is the pricing strategy, says Mr Shankar Shinde, Assistant General Manager, Public Relations, Apna Bazar: "We operate on EDLP (Every Day Low Pricing) policy which allows for a profit margin of 10 per cent only, whereas malls charge their customers the MRP (Maximum Retail Price). This allows them the leeway to offer various discounts to their customers". The Apna Bazar top brass admit the co-operative has been making losses for the past few years. In 2004-05, it posted net loss of Rs 2.98 crore on a sale of Rs 121 crore. Deposit schemes Apna Bazar has launched three fixed deposit schemes to mobilise funds. A fixed deposit scheme that offers 8 per cent return for a minimum deposit of Rs 10,000, provided the deposit is good for a minimum period of 2 years. The `Akshay' scheme that offers a rate of 10.80 per cent on a minimum deposit of Rs 10,000. The `Apna Kharidi' scheme where the minimum deposit is Rs 5,600 and in return, that allows monthly purchase coupons of Rs

500 each while a deposit of Rs 11,200 where the monthly coupon is worth Rs 1,000 both for a year. The capital raised from these schemes adds up to over Rs 20 crore, it is learnt. In bid to restructure finances, Apna Bazar is understood to be in the process of tying up over Rs 30 crore. Part of this is earmarked for renovation of the Vashi store and the rest for clearance of debts, computerisation of the stores and for providing VRS to its employees. Meanwhile, Apna Bazar in a tie-up with International Co-operative Alliance, Japan, has sent a few of its managers to Japan for training in retail. Fresh food category comprising vegetables, fruits, meat, poultry, and dairy products is the latest addition to Apna Bazar stores. Fresh food sales will touch 10 per cent this year from only five per cent a year ago. Food items account for 65 per cent of the sales at Apna Bazar while the rest comes from non-food items. Apna Bazar, set up in 1948 by Mumbai mill workers to facilitate the supply of essential goods, has an equity capital of Rs 1.6 crore from 15,000 shareholders. With the retail revolution sweeping the Indian cities, Apna Bazar wants its share of the pie.

Doublethink:Apna Bazar, the synonym for the household consumables needs, is the brand name of the Mumbai Kamgar Madhyawarti Grahak sahakari Sanstha Maryadit, a co-operative organisation started in 1948 by a few people committed to social cause, while responding to a clarion call of the nation for freedom. Amidst the festive mood and the enthusiasm when India's tryst with its destiny was complete, a few people could guess what independent citizens of India were destined to. The national economic policy was yet to take shape. The whole world was facing scarcity of food grains, as a fallout of the Second World War 1942. At this juncture, with a view to safeguarding the interests of working class, people under the leadership of Veteran

social leaders like Ashoka Mehta, S.M. Joshi, N.G.Gore, Achyutrao Patwardhan, owing allegiance to socialist ideology, a handful of activists from Naigaum, Dadar, a mill-worker dominated area, in Mumbai, started a fair-price shop on 27th December 1948, under the name of the Naigaum Kamgar Grahak Sahakari Mandal Limited (the Naigaum Employees Consumer Co-operative Society) (NKGSM)) After the food, came clothing. Facing the acute shortage of clothing, the government of independent India declared rationing of clothing and the NKGSM started a cloth shop in February 1949. This organization then expanded its consumer activities beyond local area of Naigaum and the name was changed to Mumbai Kamgar Madhyawarti Grahak Sahakari Mandal to suit the diversification of activity. The State Government, satisfied with the effective services rendered to the customers in a proper manner, granted the status of a central consumers co-operative society. Having fulfilled the needs of food and clothing, the MKGSM then started para medical activities. keeping into mind, the need and health and education of common man in the society with this view, the first medical retail shop was opened in 1964. Today Sanstha is operating seven medical branches independently and five medical counters through its network. These medical outlets have earned goodwill to Sanstha, as the customers have a clear faith, that only reputed companies and original medicines only are sold at Apna Bazar The Sanstha went on progressing further to open the first 4 storeyed department store- Apna Bazar in 1968 at its birth place, in Mumbai. The fourstoreyed premises today is also a premium place for shopping pleasure. Apna Bazar as a partner in co-operative movement, has not only served the Millions of households of Mumbai, but also has made an humble beginning to serve the people of rural Maharashtra in various ways. For example, Sanstha has been procuring green vegetables and Rice, Wheat, Dalls, Cereals, pulses, etc. direct from the farmers. Sanstha is purchasing Alpnhanso Mangoes from farmers at Ratnagiri & Sindhudurga Districts of Maharashtra State

and helping economical growth of rural sectors. Apna Bazar has also opened retail outlets at Deorukh, Alore, Chiplun and a Department Stores at Ratnagiri and Lanja to render better service to the consumers in rural areas and to promote local entrepreneurship. Apna Bazar Branch at Madgaon Goa state, is also rendering excellent customers services to Goan residents.. Thousands of official and non-official co-operators both Indian as well as foreigners, have been visiting Apna Bazar every year and they are drawing inspiration from its success story. The achievement of Apna Bazar has been possible because of the dedication and devotion of active participating members and visionary leadership, sincere, ungrudging work of the employees and love and goodwill of millions of inhabitants and consumers of Mumbai and Maharashtra. The management of Apna Bazar is greatful to all the customers for their support to co-operative movement. APNA BAZAR, Triangles one of largest independent South Asian Supermarket has arrived. Shoppers who want genuinely fresh vegetables, fruits, fish, meat and latest movies at best prices now have a food store of their choice with the opening of the APNA BAZAR Supermarket in Morrisville. APNA BAZAR is your one shop stop for all your South Asian items from fresh vegetables, groceries, meats, speciality items and all latest Indian movies. Shoppers will have the option to choose from a wide range of quality products in every category ranging from Grocery, Fruits & Vegetables, Bakery, Dairy & Take AwayF Foods, Meat, Poultry & Fish, Wine, Beer, Personal Care, Crockery, Utensils & Kitchen Appliances, Travel Accessories and much more. Spread over 5,000 sq ft, the APNA BAZAR Supermarket in Triangle promises to elevate shopping from a daily chore to a world class shopping experience that also offers value for money. "We want to take retailing to a new level and give the customer something s/he has never experienced before - the finest, freshest quality, widest choice, great value for money and personal & friendly service - all packaged together for a truly enjoyable shopping experience".

Greet With a Smile:We know that a beautiful and neat smile with a pleasant approach goes a long way to make the chore of shopping a delightful affair. Our customer-relation policy is based on decent norms of behavior, courtesy and manners. Isnt it said that a good smile and a timely wish helps put a customer at ease and proper frame of mind to go ahead with shopping.

Home Shopping:We are well-aware of the potential of information technology and its impact on peoples lives. We are going global with our outlet coming up online, that is, e-commerce way, the same will fetch more benefits and savings to our valued customers. To ensure that shopping is not all shopping, we have introduced the following extra bites. The Government's Licenses required for the establishment of APNA BAZAAR, Billing Machines, Weighing Machines, Racks, Furniture and other infrastructural facilities will be provided (as per the Deposit) by the CARS Trust. The CARS Trust will also supply all the items of daily consumption to be sold to the consumer, at rates fixed by the trust. The goods will be transported to the Centres in special transport vehicles. Also, the payment of taxes will be processed by the trust. The products rate sold at our outlets at a rate which adds a minimal 7% to the manufacturing price, the Coordinator will receive 5% of his total turnover as Service Charge and the remaining 2% is used for transpiration, cleaning, packing and other incidental expenses. Depending on the size of the APNA BAZAAR, the number of members and the quantity of sales at the Centre, each

coordinator will on average earn about RS 10,000/- to RS 50,000/- as service charge alone. If the Coordinator, while extending full service to the consumer and in complete keeping with the terms and conditions and rules and regulations of APNA BAZAAR, manages to increase the turnover he will then be eligible for an extra income. The food items and products will be cleaned, packed and the rates fixed before them are sent to the coordinator. Hence the coordinator can conveniently and directly supply the goods to the consumer. The food grains, products and other items obtained from the sources of production are tested for quality in the laboratories, before they are packed. The items are cleared, packaged and then sent to the APNA BAZAAR outlets. The promotional and publicity requirements, the pamphlets, wall posters, banners, Audio, Video materials, applications and membership forms. Passbooks and Bill books will also be supplied to the Coordinator by the CARS Trust. Depending on the occasion and necessity, Radio and T.V. announcements and advertisements will also be released. The Coordinator will be given special training by the CARS Trust. Only items supplied by the CARS Trust will be available at the APNA BAZAAR, so the consumer can confidently be assured of the quality and purchase without the fear of adulteration. Since the food grains are precleaned, it is time-saving and very convenient and ready for use for the Consumer. More than 1,000 varieties of consumer items including dals, stationery and so on are available at APNA BAZAAR. In future Fertilisers, Pesticides, Seeds, Electric, Electronic and various types of Home appliances will also be available and supplied by APNA BAZAAR. Every member will be issued an identity card along with the pass book. The details of the bills on every purchase made by the consumer will be entered in the pass book.