TRAINING Training is the acquisition of knowledge, skills, and competencies as a result of the teaching of vocational or practical skills and

knowledge that relate to specific useful competencies. Training has specific goals of improving one's capability, capacity, and performance. It forms the core of apprenticeships and provides the backbone of content at institutes of technology (also known as technical colleges or polytechnics). In addition to the basic training required for a trade, occupation or profession, observers of the labormarket[who?] recognize as of 2008 the need to continue training beyond initial qualifications: to maintain, upgrade and update skills throughout working life. People within many professions and occupations may refer to this sort of training as professional development.


Your Trusted IT Partner

―In a free enterprise, the community is not just another stakeholder in the business, but is in fact the very purpose of its existence.- Jamsetji Tata

CMC Limited is a leading systems engineering and integration company in India, offering application design, development, testing services and asset-based solutions in niche segments through turnkey projects of national importance. CMC has also been expanding its service presence in international markets offering off-shoring advantages and delivering value through service level-based and project scope-based deliveries.

Since its inception on December 26, 1975, CMC has been a frontrunner in providing IT solutions and services. CMC was the first ever enterprise in India to set up a countrywide data network called INDONET a computer network providing access to major cities in India, way back in 1985.

A subsidiary of Tata Consultancy Services Limited (TCS Ltd), one of the world's leading information technology consulting, services and business process outsourcing organisations, CMC Limited is a part of the US$ 83.3 billion Tata Group, India's best known business conglomerate.

Today, CMC Limited, an ISO 9001:2000, certified and CMMI Level V accredited organisation, is positioned as a premier IT solutions provider in the fast growing and competitive IT market. We execute

MEA & APAC 3300+ experts in technologies & domain for Application Development Practice 978 strong skilled force in Embedded Systems 11 Development Centres across India and USA Experience in setting up large ODCs up to 300+ team CMC has 18 offices in major Indian cities and over 150 service locations. managed and supported our customers' IT systems across the value chain infrastructure. with vast domain knowledge and varied skill sets. A few highlights of our business      Over 10775 employees spread across India. applications and business processes.large and complex turnkey projects. UK. Europe. . USA. We have a sizable resource pool of engineers trained in diverse technologies. and have built.

This gives us an edge in complex. CMC's wholly owned subsidiary. it drives CMC's thrust towards globalisation and business development in USA. ISO 9001 certified R&D Centre in Hyderabad. our strategic partner. was acquired in 1991 and formerly called Baton Rouge International (BRI). CMC over the years has followed a multi-dimensional approach to support its growth and expansion in becoming a global player. Together with Tata Consultancy Services Limited (TCS Ltd). before being renamed in 2003. India. high technology projects. we are working to target the global market with additional offerings that leverage our combined strengths and enable us to follow common best practices. CMC Americas Inc.We conduct significant research into emerging technologies and competence areas at our state-of-the-art. With 9 offices in USA and servicing customers across the country. .

banking and insurance verticals. CA. Edison. CMC's products for transport. LA. NJ. one of richest counties in the UK. Novi. The office is based in the historic city of Guildford in Surrey. The London Underground Limited (LUL). Ireland and Europe. CMC Informatics UK is the branch office of CMC Limited in the United Kingdom and covers the territories of UK. Sunnyvale. MA. Baton Rouge. CMC Americas Inc also maintains offices in Austin. CMC Dubai is the branch office of CMC in West Asia and serves as a front end for CMC's thrust towards globalisation. . TX. Forth Ports and TRW are a few of our well known clients. Los Angeles. CA. MI. Atlanta. especially in terms of business development in the Middle East and Africa.In addition to the following. Georgia. Reston. VA and Burlington. IT Consultancy and Infrastructure Development Management and Outsourcing are offered through this office. law enforcement. and services in embedded technologies.

the Tanzania Police is also handled from this office. In Africa. .The Dubai office handles large projects for important clients like the National Bank of Bahrain and Syrian Railways.

1977. .HISTORY We've Come A Long Way CMC was incorporated on December 26. The Government of India held 100 per cent of the equity share capital. as the 'Computer Maintenance Corporation Private Limited'. it was converted into a public limited company. 1975. On August 19.

development and systems-engineering of real-time. CMC took over the maintenance of IBM installations at over 800 locations around India and. we perceived the need for total IT system solutions in India. helped the company to imbibe a service-oriented culture. railway freight operations management. including many of its employees. subsequently. A significant milestone in our transition from a hardware maintenance company to a complete end-to-end IT solutions provider was 'Project Interact' (International Education and Research for Applications of Computer Technology). This is demonstrated by our long-standing customer associations and our ability to provide high-quality and reliable service. a UN project involving design. and meteorology.In 1978. We aligned our focus with the government's thrust on IT development activities. and acquired a 'solutions' orientation. when IBM wound up its operations in India. Taking over the activities of IBM in India. maintenance of computers supplied by other foreign manufacturers as well. . computer-based systems dedicated to applications in the areas of power distribution. In 1980.

As we evolved along the value chain. USA (it was subsequently renamed CMC Americas. Today. commissioning. installation. interfacing. and obtained a fresh certificate of incorporation dated August 27. particularly in the United States. our R&D facility is housed in our Hyderabad campus. Our R&D facility was set up in 1982. one of the first cross-border acquisitions by an Indian IT firm. To reflect our diversified business activities. . 1984. to undertake competency development in niche areas in the frontiers of technology. to provide us the cutting edge. software development. we renamed ourselves 'CMC Limited'. on a national basis. we decided to expand our operations and market our product and service offerings in these markets. and develops advanced solutions in areas such as real-time systems. Following a spurt in the global demand for IT services in the early 1990s. in 1991. we acquired Baton Rouge International Inc. in 2003). Inc. Towards this end. CMC forayed into systems integration. embedded systems and pervasive computing. as well as education and training.

through a strategic sale. in 2003. In 1993. .In 1992.5 per cent stake in CMC to the public. CMC's shares were listed on the Hyderabad Stock Exchange and the Bombay Stock Exchange (BSE). and CMC became a part of the Tata group. the government divested its remaining 26.69 per cent of CMC's equity to the General Insurance Corporation of India and its subsidiaries who. To service and develop our clientele in the UK and Europe. the government divested 51 per cent of CMC's equity to Tata Sons Ltd. we opened a branch office in London. sold part of their stake to the public in 1996. In 2004. the Indian government divested 16. in 2000. in turn. we opened a branch office in Dubai to tap the hitherto unexplored markets of West Asia and Africa. The next year. In line with our strategy of offering our products and services globally.

innovation is the very essence of success. where computing power doubles approximately every 18 months. Innovation — the successful exploitation of new ideas — incorporates new technologies. as well as of survival. But it is only a catalyst. Innovation is a catalyst that can create and sustain wealth. which exactly match the unique requirements of our customers. CMC's strength lies in both innovation and process. even revolutionary innovations cannot create or sustain anything.INNOVATIONS In an increasingly digital world governed by Moore's law. . It is the key process that enables companies to compete effectively in the global environment. We provide innovative and effective solutions that meet all our customers' needs. We have combined our domain knowledge and technology competencies to engineer innovative solutions. design and best practices. without process and other ingredients. Our competitive edge comes from linking innovation with our technology competencies and our understanding of industry and service verticals.

A few projects that showcase CMC's innovative streak: Freight Operations Information System (FOIS) This remarkable software solution has enabled the Indian Railways to boost efficiency as well as save money. Fingerprint Analysis and Criminal Tracing System (FACTS) An advanced automatic fingerprint identification system. but still allocated more money for infrastructure and safety. FACTS offers state-of-the-art digital image processing. India's 2004 railway budget is the first in 20 years which has raised neither passenger nor freight rates. as well as automatically extracts fingerprint features for matching. neural networks and pattern recognition techniques. Marine Container Handling System (MACH) . indigenously developed by CMC using its proprietary high-speed and high-accuracy unified matcher algorithm (UMA).

Commercial Tax Automation System India's largest state wants to automate its commercial tax collections. to increase revenue and facilitate better monitoring and control. Screen-based Trading System for Stock Exchanges The Stock Exchange. CMC has gone on to develop a derivatives trading system for the BSE. Mumbai (BSE) is India's oldest stock exchange.A comprehensive. mobile squads. In use since 1995 with continuous upgrades. to optimise operations. Enforcing commercial tax laws. co-ordination and control of port container terminals. effective communication. keeping track and coordinating road check-posts. integrated. its 30-share sensitive index (Sensex) is the Indian equivalent of the Dow Jones index. special investigation branches and . checking tax evasion. CMC's BOLT system for BSE is one of the few stock trading systems in the world that handles hybrid / mixed modes of trading. railway check-posts. resource planning. both order-driven and quotedriven. modular container terminal management system with 14 sub-systems.

installing the hardware and maintaining systems and networks across a state as large as France and Germany combined. It's a task only for CMC. in defence for armoured vehicles or supply logistics. but even the condition of the vehicles' engines and other systems.for large transport companies or passenger bus fleets. and in mining for optimum use of expensive machinery. India Health Care Solution (IHC) The auxiliary nurse midwife (ANM) is the cornerstone of the Indian rural public health system. GPS-based Vehicle Tracking System Vehicle tracking through GPS-based devices linked to servers through wireless communication systems (even using low-cost GSM mobile phones) has several applications . ANMs also collect statistics which form the basis for health policy. collection and enforcement. transporters.external agencies involved in tax assessment. resolving disputes with dealers. etc. taking appellate forums into account… the job involves designing the software that can handle all these tasks. Introduction of embedded systems enables monitoring not just the position. Personal digital assistants (PDAs) have been .

. Operating on Unix / RISC servers running Oracle. family planning. the product is web-enabled. etc. first developed in the early 1990s as an OLTP application covering all the functions of a large open-cast mine. as well as reports required by health officials. The system generates reminders for immunisation. The PDAs capture information about the health conditions which are used to develop a health status database. Integrated Mine Management System (IMMS) An ERP-based integrated mine management system. anteand post-natal care. covers almost all functions and operations and enables mine managements to exercise better control over resources.designed with suitable icons and the user interface can be developed in any local language. so that semiliterate ANMs can use the PDAs with ease.

But. We are committed to creating value for customers through our Information Technology services and products. we do not take anything for granted. This is the way in which we have built global quality: . at CMC Limited. CMC subscribes to the Tata Quality Management philosophy and a quality management system in line with ISO 9001.QUALITY Focus on Quality Quality is a factor that is today taken as assumed. and we assure this through the quality systems that we have built into our organisation.

and to continually improve quality levels. customisation. and research and development. We have set up systems. testing. India.The certification has been renewed in June 2005 for a period of three years. In June 2002. the company has developed a quality management system in line with ISO 9001:2000 standards and implemented it at the CMC R&D Centre in Hyderabad. installation and maintenance of general-purpose or custom-built software. design. including on-site consultancy services. ports and cargo. the Hyderabad R&D Centre was awarded the coveted ISO 9001 certificate for three years by STQC certification services . defects and rework.   We make decisions based on quality considerations. . Certification of quality standards In its pursuit of excellence. development. for its application-specific development centres — the international systems group. procedures and standards to minimise errors. The scope of the certification covers analysis.  We have evolved quality measures for all life-cycle phases of services and products. embedded systems and services.

including technology certifications for HP. through certifications in all areas of service offerings. Our western region (Systems Integration) operations have been assessed at SEI CMM Level 5 (level 5 of the capability maturity model for software. Oracle. USA). ver 1. Carnegie Mellon University. development. two of the company's units. maintenance and system integration. Unix. our northern region (Systems Integration) operations received an ISO 9001:2000 certificate from STQC for a period of three years. The scope of this certification covers software design. the Hyderabad R&D Centre and Southern Region and in December 2005 Northern and Eastern Region Systems Integration Business Unit were assessed at Level 5 of . In January 2005. including turnkey projects.1 by the Software Engineering Institute. Cisco. Our CS SBU has in place a process for continuous enhancement of skill levels of its staff.In September 2002. etc.

with co-practitioners. Quality fraternity CMC is a member of the Confederation of Indian Industry (CII). All our delivery centres are targeted to achieve CMMI compliance. The training programmes and seminars conducted by CMC professionals provide an opportunity for sharing experience and learning more about quality methods.the Capability Maturity Model (CMM) of the Software Engineering Institute (SEI). PA. and takes part in developing and propagating nation-wide total quality management (TQM) understanding and practice. USA. The framework is a holistic approach to excellence in management practices and is based . Pittsburgh. at Carnegie Mellon University. Business excellence We have adopted the Tata Business Excellence Model (TBEM) as a framework for achieving organisational excellence.

Companywide awareness programmes have been initiated and various internal assessors have been qualified by Tata Quality Management Services (TQMS). .Malcolm Baldrige award process for companies in the US.

The centre. conducts research in areas on the very frontiers of technology. India.RESEARCH Cutting-edge Capabilities Rapid changes in technology make it imperative for IT companies to keep pace with the latest developments worldwide. At CMC. finding newer and better ways of delivering value to our customers is a way of life. and gives a cutting edge to CMC's operations. CMC's state-of-the-art research and development centre in Hyderabad. which is an . and to develop new applications with the aim of enabling clients to improve their business.

run from a private software technology park. Sun.integral part of CMC's medium. . A building management system installed at the Hyderabad centre uses computers to monitor and control facilities such as lighting and air-conditioning. as well as with academia. Development efforts are strengthened by our interactions with customers and markets. qualified in diverse fields. the centre also forms the nucleus of CMC's export activities. Some of CMC's offerings have found acceptance as standalone products. Equipped with state-of-the-art HP. Our R&D groups also interact and collaborate with many reputed educational institutes and external experts. Our R&D division employs over 500 highly skilled professionals. Around 200 are involved in core developmental activities. develops special hardware and software products which form the building blocks of the turnkey solutions offered by long-term strategy. Our people are actively associated with specialised journals and with conference events. research institutions and our affiliates' research laboratories. and of the application-specific development centres (ASDCs) for supervisory control and data acquisition (SCADA) and fingerprint applications. and NCR platforms.

Highlights  Our areas of specialisation include image processing and pattern recognition. process control (SCADA). communications.The objective of our R&D efforts is to develop commercially viable. Our R&D activities play an important role in scaling up our offerings and help us execute large and complex projects in world markets. pervasive computing. high-quality IT solutions and services. We aim to build competencies in identified core technology areas. OLTP. computer networking and object-oriented methodologies. by exploiting state-of-the-art technology. . and to deliver more refined solutions requiring less customisation and with greater predictability — which means substantial time and cost savings for our clients. GPS-based applications for power utilities. The reusability of our solutions helps us spread our R&D costs. real-time systems. real-time embedded systems. which are then utilised to build reusable software assets. advanced application functions in the areas of distribution automation and load despatch.

 We have major R&D projects in distribution automation. digital radio. We interact with our customers to understand their requirements and develop solutions by assembling diverse hardware and other . POS and ticketing solutions. VHF / UHF communications and networking products. distribution simulator (DISIM). and PDA-based solutions. distribution automation application functions (DIYA) and a Java-based super automax. The current focus of our capability development efforts includes embedded systems. object-oriented design tools.  The products being commercialised include an automatic street light control system.satellite. microwave. a GPS-based vehicle tracking system. a system for the enhancement of fingerprint analysis and criminal tracing. internet commerce and electronic copyright management systems. biometric solutions. The drivers of our capability development efforts are our customers' requirements. SCADA and process control. smart card solutions. fibre optics. dispatcher training simulator (DTS). e-security and epayments. networking products and network security. CMC has expertise in all aspects of networking .

The prototype goes through several trial runs and modifications.technologies in line with the customers' commercial objectives. Some of the R&D division's products that have been commercially deployed include FACTS. for the power sector. until it incorporates all the required features and functionality sets. and SETSS. such as OSKER. a rail traction system. a differential GPS-based vehicle tracking system. Development methodology Having identified customer requirements. This experience has helped us acquire indepth knowledge of various industry domains and technologies. we create a prototype combining diverse hardware platforms and the required firmware and application software. WINSPIRE for web services. an advanced railway unreserved ticketing system. a number of e-commerce products and many SCADA-based applications. Our products can be distinguished by their complex problem-solving abilities. . Nirdeshak. an automated fingerprint identification system. ARTS. and has enabled us in subsequent commercial development of innovative solutions.

.We also work proactively on various state-of-the-art technologies to enable us to remain up to date with the current technological developments and offer innovations which enrich our solutions and service capabilities.

and unique ability to handle anything — . creativity.SUCCESS STORIES Software Tame Hard Tasks CMC has built. managed and supported IT systems and end-to-end solutions across the value chain. More than three-fourths of our clients reward our reliability.

has seen dramatic improvements in productivity with the use of CMC's online. integrated. Continue Reading.. More recent achievements: Port Penang.. ticketing and accounting systems for the Indian Railways. Comprehensive. MACH is the undisputed champion of port solutions. real-time container terminal management system. Malaysia. MP's Commercial Taxation System . high-value IT services and products. MACH. We have achieved this by perfecting the deployment and delivery of customised. high-quality. modular and proven. our scheduling and time-tabling system for the London Underground. and our online securities trading system for the Bombay Stock Exchange. are outstanding success stories of the 1980s and 1990s. Our computerised reservations. Malaysia Port Penang Sdn bhd.from small and medium installations to very large and extremely complex systems — by constantly extending and deepening their partnerships with us.

Our solution. as well as reduced malpractices.000 employees. Integration of VIGIL and ALM with TC/4 has brought in treasury operations (both forex and domestic) as well as asset-liability management into the system. has computerised all operations across 170 branches. plugged leaks and boosted revenue for the state.CMC computerised one of the largest commercial taxes departments in India. our total banking solution. Continue Reading. five zonal offices and the head office. United Western Bank (UWB) is providing hassle-free. United Western Bank TC/4. efficient and improved services to its customers. has made paying taxes easier for traders. Our software has given the bank the technological edge it requires to take on today's intensely competitive world of banking. . with 96 offices in 60 locations. and 5. The Total Banking Solution Using CMC's state-of-the-art product TC/4. iComitrax...

During the last five years. Kolhapur. Pune. Our brief    Computerisation of over 170 branches Providing services to about 2 million customers Handling over 2.0 A state-of-the-art. core banking solution with an integrated. version 4. The client United Western Bank (UWB) Established over 75 years ago. centralised. and Nagpur. is a private sector bank doing both wholesale and retail banking.The product TC / 4: Total concept banking solution. United Western Bank. Jalgaon. the bank's deposits have increased by 211 per cent and its advances by 216 per cent.000 loan accounts . with five zonal offices at Mumbai. It has more than 200 branches spread over 47 districts in eight states.300. and Its head office at Satara.000 deposit accounts and 200. enterprise-wide platform for all banking requirements.

networking. centralised. hardware. These include the bank's branches at Hyderabad. including customisation of TC/4. As of today. is a state-of-the-art. core banking solution which provides a truly integrated enterprise-wide platform for all banking requirements of today. over 170 of UWB's branches have been computerised and connected to a centralised system. site preparation. . Chennai. using TC/4. Delhi and Bangalore. BCP and DRS training and data migration. version 4 VIGIL: Domestic (treasury management system) VIGIL: Forex (forex treasury management system) ALM: Asset-liability management system CMC's premier banking product. All services. The system services about 2 million customers with over 2. system integration. Total Concept Financial System (TC/4).5 million deposit and loan accounts.      Our banking applications TC/4: Total Concept system.

which conducts front-office. About TC / 4 . VIGIL (Domestic and Forex) a CMC treasury operations product. some were partially computerised and the rest operated manually. After an extensive review of the existing banking products and solutions. The UWB challenge UWB's operations were mixed. pushing them to the limit. especially its legal and statutory needs. The rapid growth of the bank had put tremendous pressure on the existing systems. CMC's ability to provide a fully integrated system enabled UWB to acquire a computerised banking system to meet present and future challenges. has been installed at this branch.UWB's integrated treasury branch is situated at Fort in Mumbai. A few branches were fully computerised. which was further customised to suit the bank's requirements. UWB choose CMC's TC/4©. comprehensively. It was clear that the bank needed to computerise. mid-office and back-office operations. The Treasury application is fully integrated with the core banking system.

operating system and layered software products. commissioning and warranty for wide area network (WAN) equipment. handholding and warranty for TC/4. multi language. etc. Services provided  A large measure of systems integration had to be done. Sizing.TC/4© is a highly secure. etc. installation. commissioning. remote terminals. involving application software. internet banking. supply. extensively parameterised. Network design. radio link. core banking system. hardware and networking. as well as other delivery and payment systems. with a fully integrated and highly flexible multi-currency general ledger. kiosks. installation. like ATMs. asset-liability management systems. dealing. commissioning and warranty of central site hardware. multi-currency. customisation. trade finance. e-cheques. supply. tele-banking. It can be interfaced with any newage delivery channel. installation. CMC provided UWB with complete support:    Supply. TC/4's open framework provides immense scalability and allows easy integration with external systems like treasury operations. . consultancy for procurement of leased lines.

through innovations using new delivery channels . hardware and WAN. are connected to the central server Introduction of products and services online and real-time. operating system and layered software products. enables the bank to have a cutting edge over its competitors     Multilingual support allows the user to have screens and reporting in any language Manages financial risks and identifies revenue opportunities Gives the bank's position at a glance. based on market requirements. BCP and DRS implementation services Strengths     Provides anywhere. Project management and systems integration for application software. though geographically spread out. anytime banking. a manager's delight Strengthens the bank's market position.   Consultant for environmental conditions. including electrical systems and power back-up systems. 24 x 7 x 365 Interface possible at the central level for various delivery channels All branches.

etc Online. and enforcement of procedures Easy addition of new branches Cost-effective disaster recovery set-up Easy introduction of new products / services at the bank level Automated inter-branch reconciliation Data warehousing support Technical expertise needed only at the central site Capabilities . ATMs. bank-wide management information system (MIS) Centralised control from the host site.Benefits           Anytime. tele-banking. anywhere banking Central level interface for delivery mechanisms like internet banking.

.CMC has undertaken a detailed benchmark exercise to gauge TC/4's ability to handle large volumes of transactions.

CLIENTS Building Lasting Relationships Our distinct value proposition and service culture. have enabled us to build enduring relationships with our customers. These include dominant players in key infrastructure. services and government sectors. such as post implementation maintenance and support. Our key clients Banking & Financial Services     Reserve Bank of India Bombay Stock Exchange National Securities Depository Limited (NSDL) National Bank of Bahrain . These relationships have earned us annuities. They have also given us ample opportunities to expand our service offerings and acquire an in-depth domain knowledge of diverse industries. coupled with our track record of successful service delivery.

Fiji Government     Dept of Trade & Taxes West Bengal Treasury National Crime Records Bureau Maharashtra Police Department .  Bahrain Development Bank Central Depositories of Bangladesh Insurance      The New India Assurance Company ICICI Lombard General Insurance Company Cholamandalam MS General Insurance Company HDFC ERGO General Insurance Company The New India Assurance Company.

Manufacturing Energy Resources & Utilities      Sesa Goa IOCL Tata Steel Tata Power NTPC Transportation      Indian Railways Airports Authority of India Andhra Pradesh Road Transport Corporation Delhi Transport Corporation London Underground Limited Shipping .

Netherlands P&O Ports Hitech & Telecom       Tata Teleservices Bharat Sanchar Nigam IBM Daksh Business Process Services Mahanagar Telephone Nigam Miro Technologies Cadence Technologies . UK Norfolklines BV.      Mumbai Port Trust Chennai International Terminal Adani Port Forth Ports Plc.

Ministry of Defence Department of Space ISRO DRDO Indian Navy National Remote Sensing Agency .Retail & FMCG      ITC PepsiCo Aditya Birla Retail Reliance Retail Parle Foods Defence & Space        Indian Air Force Ordnance Factory Board.

Education & Training            Mahindra British Telecom ICICI Bank WIPRO SmithKline Beecham Robert Bosche Sema Schubergers IIT Kharagpur Ministry of External Affairs Reserve Bank of India State Bank of India Calcutta Telecom .

provides a wide spectrum of unique Information Technology solutions and services to a clientele of premier organisations in the government and private sectors. CMC continues to focus on consolidating its dominant position in India.ABOUT CMC ACADEMY CMC Limited is a leading IT solutions company and a subsidiary of Tata Consultancy Services Limited (TCS Ltd.). . one of the world's leading Information Technology consulting. Africa and the Middle East. India's best-known business conglomerate. while expanding its reach globally. CMC Americas Inc. With 18 offices. is a subsidiary and services clients in the US. CMC Ltd. services and business process outsourcing organisations and a part of the Tata Group.300 employees worldwide. while CMC branch offices in the UK and Dubai market the company‘s products and services in Europe. 150 service locations. 520 non-resident locations and over 7.

Polaris. Convergys.CMC Academy CMC Academy channelises CMC's expertise into IT programmes tailored to match industry needs. CMC has been one of the pioneers of IT training in India and offers a wide range of programmes for beginners and for career advancement:     CMC EDGE CMC GRAD CMC TECH CMC PRO Alumni of the Academy are well placed in leading companies like TCS. Ample practice on real-time projects makes the student productive in a job from day one. HSBC. Vodafone. etc. A faculty of practicing project managers provides solid grounding in fundamental concepts. Softsol. . PCS. Applabs. Airtel.


the total market potential would be the total sales of malt beverages in the United States.WHAT IS THE MARKETING STRATGIES ? Market strategies are the result of a meticulous market analysis. The target market narrows down the total market by concentrating on segmentation factors that will determine the total addressable market -. For instance. and sales potential. A market analysis also enables the entrepreneur to establish pricing. within the beer brewing industry. and promotional strategies that will allow the company to become profitable within a competitive environment. which is $15.Begin your market analysis by defining the market in terms of size. The segmentation factors can be geographic.the total number of users within the sphere of the business's influence.2 billion. trends. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. structure. the next step is to define the target market.Once the size of the market has been determined.The total aggregate sales of your competitors will provide you with a fairly accurate estimate of the total potential market. and this will allow you to develop your own estimates for the future of your business. customer . it provides an indication of the growth potential within the industry. In addition. distribution. growth prospects.

It is important to understand that the total feasible market is the portion of the market that can be captured provided every condition within the environment is perfect and there is very little competition. These factors are usually tied to the structure of the industry. .For instance. or product-oriented. In most industries this is simply not the case. There are other factors that will affect the share of the feasible market a business can reasonably obtain. it needs to be further defined to determine the total feasible market. if the distribution of your product is confined to a specific geographic area.Once the target market has been detailed. strategies for market penetration and continued growth. then you would want to further define the target market to reflect the number of users or sales of that product within that geographic segment. the impact of competition. the total feasible market could be defined by determining how many drinkers of premium pilsner beers there are in the target market.attributes. This can be done in several ways. but most professional planners will delineate the feasible market by concentrating on product segmentation factors that may produce gaps within the market. In the case of a microbrewery that plans to brew a premium lager beer. and the amount of capital the business is willing to spend in order to increase its market share.

you will need to consider two factors: 1. and promotional strategies. you must be able to estimate market share for the time period the plan will cover. How effectively you can achieve your distribution. pricing. This is determined by growth models as described in the "Market Research" chapter.Projecting Market Share Arriving at a projection of the market share for a business plan is very much a subjective estimate. Industry growth which will increase the total number of users. Most projections utilize a minimum of two growth models by defining different industry sales scenarios. It is based on not only an analysis of the market but on highly targeted and competitive distribution. you need to be able to reach them through your distribution network at a price point that is competitive. pricing. For instance.For a business plan. In order to project market share over the time frame of the business plan. and then you have to let them know it's available and where they can buy it. The industry sales scenarios should be based on leading . and promotional goals determines the extent to which you will be able to garner market share. even though there may be a sizable number of premium pilsner drinkers to form the total feasible market.

indicators of industry sales which will most likely be industry sales, industry segment sales, demographic data and historical precedence. 2. Conversion of users from the total feasible market. This is based on a sales cycle similar to a product life cycle where you have five distinct stages: early pioneer users, early users, early majority users, late majority users, and late users. Using conversion rates, market growth will continue to increase your market share during the period from early pioneers to early majority users, level off through late majority users, and decline with late users.Defining the market is but one step in your analysis. With the information you've gained through market research, you need to develop strategies that will allow you to fulfill your objectives.When discussing market strategy, it is inevitable that positioning will be brought up. A company's positioning strategy is affected by a number of variables that are closely tied to the motivations and requirements of customers within the target market as well as the actions of primary competitors. The strategy used to position a product is usually a result of an analysis of your customers and competition. Before a product can be positioned, you need to answer several strategic questions such as: 1. How are your competitors positioning themselves?

2. What specific attributes does your product have that your competitors' don't? 3. What customer needs does your product fulfill? 4. Is there anything unique about the place of origin? Once you've answered your strategic questions based on research of the market, you can then begin to develop your positioning strategy and illustrate that in your business plan. A positioning statement for a business plan doesn't have to be long or elaborate. It should merely point out just how you will want your product perceived by both customers and the competition. Pricing Your Product How you price your product is important because it will have a direct effect on the success of your business. Though pricing strategy and computations can be complex, the basic rules of pricing are straightforward: 1. All prices must cover costs. 2. The best and most effective way of lowering your sales prices is to lower costs.

3. Your prices must reflect the dynamics of cost, demand, changes in the market, and response to your competition. 4. Prices must be established to assure sales. Do not price against a competitive operation alone. Rather, price to sell. 5. Product utility, longevity, maintenance, and end use must be judged continually, and target prices adjusted accordingly. 6. Prices must be set to preserve order in the marketplace. There are many methods of establishing prices available to you: Cost-plus pricing -- Used mainly by manufacturers, cost-plus pricing assures that all costs, both fixed and variable, are covered and the desired profit percentage is attained. Demand pricing -- Used by companies that sell their product through a variety of sources at differing prices based on demand.

then decide whether to use the same type of channel or an alternative that may provide you with a strategic advantage. Each method listed above has its strengths and weaknesses.Used mainly by retailers. Distribution Distribution includes the entire process of moving the product from the factory to the end user.The most effective distribution channel is to sell directly to the end-user.When your product is sold to the OEM. OEM (Original Equipment Manufacturer) Sales -.Used by companies that are entering a market where there is already an established price and it is difficult to differentiate one product from another. The type of distribution network you choose will depend upon the industry and the size of the market. A good way to make your decision is to analyze your competitors to determine the channels they are using.Competitive pricing -. it is incorporated into their finished product and it is distributed to the end user. Markup pricing -. Some of the more common distribution channels include: Direct Sales -. markup pricing is calculated by adding your desired profit to the cost of the product. .

Manufacturer's Representatives -- One of the best ways to distribute a product, manufacturer's reps, as they are known, are salespeople who operate out of agencies that handle an assortment of complementary products and divide their selling time among them. Wholesale Distributors -- Using this channel, a manufacturer sells to a wholesaler, who in turn sells it to a retailer or other agent for further distribution through the channel until it reaches the end user. Brokers -- Third-party distributors who often buy directly from the distributor or wholesaler and sell to retailers or end users. Retail Distributors -- Distributing a product through this channel is important if the end user of your product is the general consuming public. Direct Mail -- Selling to the end user using a direct mail campaign. As we've mentioned already, the distribution strategy you choose for your product will be based on several factors that include the channels being used by your competition, your pricing strategy, and your own internal resources. Distribution will be covered in greater detail in the "Distribution" chapter. Promotion Plan

With a distribution strategy formed, you must develop a promotion plan. The promotion strategy in its most basic form is the controlled distribution of communication designed to sell your product or service. In order to accomplish this, the promotion strategy encompasses every marketing tool utilized in the communication effort. This includes: Advertising -- Includes the advertising budget, creative message(s), and at least the first quarter's media schedule. Packaging -- Provides a description of the packaging strategy. If available, mockups of any labels, trademarks or service marks should be included. Public relations -- A complete account of the publicity strategy including a list of media that will be approached as well as a schedule of planned events. Sales promotions -- Establishes the strategies used to support the sales message. This includes a description of collateral marketing material as well as a schedule of planned promotional activities such as special sales, coupons, contests, and premium awards.

Personal sales -- An outline of the sales strategy including pricing procedures, returns and adjustment rules, sales presentation methods, lead generation, customer service policies, salesperson compensation, and salesperson market responsibilities. Sales Potential Once the market has been researched and analyzed, conclusions need to be developed that will supply a quantitative outlook concerning the potential of the business. The first financial projection within the business plan must be formed utilizing the information drawn from defining the market, positioning the product, pricing, distribution, and strategies for sales. The sales or revenue model charts the potential for the product, as well as the business, over a set period of time. Most business plans will project revenue for up to three years, although five-year projections are becoming increasingly popular among lenders. When developing the revenue model for the business plan, the equation used to project sales is fairly simple. It consists of the total number of customers and the average revenue from each customer. In the equation, T represents the total number of people, A represents the average revenue per customer, and S represents the sales projection. The equation for projecting sales is: T A = SUsing this equation, the annual sales for each

As we've already mentioned. In order to determine any differences. Since the revenue model is a table illustrating the source for all income. there are other factors that you'll need to evaluate from the revenue model. . every segment of the target market that is treated differently must be accounted for. and promotion. the various strategies utilized in order to sell the product have to be considered. those strategies include distribution.year projected within the business plan can be developed. Of course. pricing.

MARKETING STRATEGIES FOR CMC LTD Value added services Leverage domain expertise Leverage Group synergies Focus on quality and internal efficiencies Focus on international market Customer focused R&D .

CISCO. Compaq. Hyderabad. HP. e-Commerce. Chennai. Entrasy 200 training centers catering to 25. Help Desk EDI Database services Web design & hosting Forms Processing Data Centre Services Leverage Domain Expertise Skills / Infrastructure Leverage Group Synergies Over 1000 trained professionals with expertise on different platforms 100 people strong Real Time/Embedded Systems group Experience on range of areas like –BFSI. SCADA solutions. Real Time/embedded systems. Image processing & Biometrics. Ahmedabad.Strategic Business Units System Integration Customer Services Education & Training ITES Value Added Services Services Offered Systems Consultancy Software products and customized solution Software maintenance Turnkey Projects Third party maintenance of hardware and software Equipment Supply and Integration Networking Services and Consultancy Environmental Engineering and Facilities Management Developed a range of products Entry level courses Professional Development courses Vendor certified courses Customised courses for specific training needs of companies Career Development courses Degree Corses Corporate Intranet Network management.Delhi. New Delhi. Pune. eGovernance. Mumbai. Calcutta. Calcutta. Vishakapatnam 15 in association with leading educational institutions like RECs. Chennai. Mumbai. Silicon Graphics. Mobile Computing. Multimedia. Large scale Database Solutions Present in over 150 resident services locations and over 500 non-resident service locations The only company worldwide to support 40 different manufacturers like IBM. Pune. Hyderabad.000 students every year 6 owned centres located in Ahmedabad. Jadavpur University. I Over 70 trained people Supports TCP/IP and X25 protocols 64 kbps leased links connections across 9 cities . Managed Data Network Services. Sun. Bangalore. Vizag Redundant data links at each location ensure higher . Bangalore.

e-business process consulting Turnkey project design. implementation and management in a variety of industries IS / IT outsourcing IS / IT staffing Skills & Infrastructure Around 700 professionals working on international projects Relationships with leading US Companies predominantly through staffing services 10 offices in the USA. one each in the UK and Dubai CMC Limited .International Operations CMC provides end-to-end IT solutions to international clients through its international operations and CMC Americas Services Offered Custom software design and development IT.

road and shipping Banking. Financial institutions and Insurance Power and Mining sector Biometric security Leverage Domain Expertise n n n Leverage Group Synergies n n Joint bidding for large domestic projects Leverage marketing network for international business CMC Limited .rail.CMC Strategy n n Integrated end-to-end solutions Focus on large complex projects with multiple SBUs Strategic partnerships with n n n Value Added Services n Large customers Vendors Academic institutions n Transportation .



GENISYS Configurator PROMPT (Call Registration & Management S/W) InFAcS (Integrated Financial Accounting System) .INSURE SEVICE OFERING Product / Solution development for existing clients DpSecure Research and development covers Mints requirements & new technology Business Maintenance and Technical Support to clients Product Upgrade and Version Management Regular in house training programs MULTEX BOLT ITS VECTOR DTSS eVECTOR GILT BBS Proactive market development through l l Products Ø Ø Ø Interactions/ presentations/ demonstrations DTSS Participation in seminars/ conferences VSTAR VeDAS DTSS GENISYS (General Insurance Systems). GENISYS Enterprise.

CMC Limited .

CCNA Marketing excellence: Mark@cmc Improving manpower utilization n Focus on Quality & Internal Efficiencies n n n Focus on International Markets and Indian pvt sector n n n Improving reach: Dubai office Geography focus: developing strategy for .CIS.CMC Strategy Quality & excellence initiatives: CMM. CCIE. CMMI. Ibero America. TBEM Certification drive: ITIL. Middle east Leveraging domestic project experience for private sector and international markets n Smart card SCADA / Metering solution Finger printing for civilian applications GPS / GIS Customer Focussed R&D n n n CMC Limited .

Transmission.RDSO approved Standard Electric Traction Scada Software Distribution Management System(DMS) and Energy Management System(EMS) for better monitoring. analysis. operations and coordination of power distribution network and power transmission network Key Focus Areas Ø Ø Ø Ø Power .SCADA Products Ø Ø Ø Ø OSKER . Distribution Oil & Pipeline Transportation Process Automation A TATA Enterprise CMC Limited .Unix based SCADA Product Winspire – Windows based SCADA Product SETSS .Generation.

serviced over the years. IT services & IP portfolio for international and domestic markets l l l Successful transition from hardware maintenance provider to a solution provider of full cycle complex projects Multi-faceted experience Leverage on domain skills to provide IT-centric solutions Ø Ø Ø Ø Largest third party maintenance company in India Repository of ready packages/software that can be replicated Large client base.CMC . that can be efficiently leveraged for greater wallet share through cross-selling Trusted and Respected brand – Combination of ethics & culture of the TATA group and positive PSU legacy Opportunities Ø Ø Ø Ø Ø Growth through value addition and synergies Surging domestic IT demand Potential for leveraging domestic skills in international market and with private sector clients Leveraging product suites in various projects Platfom to launch and bid for large end-to-end IT services/infrastructure management projects. jointly with TCS CMC Limited .SWOT Strengths Ø Business model. combines both Hardware maintenance.

Defence.SWOT Weaknesses Ø Ø Ø Ø Ø Revenues mainly from price-sensitive domestic business High exposure to government entities (Railways. Customs) End-user industries and complex nature of projects lead to long sales cycles Pressure on employee costs CS/SI businesses witnessing emerging models with higher capital intensity Threats Ø Ø Global IT companies entering Indian market expected to intensify competition Revenues dependent on IT spending budgets CMC Limited .CMC . Ports.

Summary Strong Growth in Key Segments Wide range of service offerings & domain expertise Sizeable Resource Pool Large project execution capability Well Recognised R&D capabilities Strong client base Sales and support reach in the domestic market CMC Limited .Key Differentiators .


‖ Ramanan said.The company had been set up as Computer Maintenance Corp. the company wasn‘t focusing on replicating our product solutions for the domestic market in the international market.078 crore. which contributed only about 4% of our revenue.‖ Ramanan said of the transition. It now specializes in software engineering and IT infrastructure maintenance. in 1978 to look after IBM machines after the US company was forced to exit India by the government. Ramanan said in an interview. From roughly 4%. one of the biggest challenges that CMC had to overcome as a company was the lack of a global mindset. with which it now has a joint go-to-market strategy for markets in the US and Europe. international revenue now contributes up to 55% of the total. In the quarter ended September.CMC LTD WANTS TO EXPAND INTO OVERSEAS MARKETS alyst RakeshCMC Ltd wants to expand into overseas markets to achieve its ambitious revenue target of $1 billion (around Rs. is now betting on monetizing such software product-based solutions in international markets.―Because of the earlier government ownership. Revenue for this fiscal is estimated at Rs. According to Ramanan.600 crore) in the next four to five years. Analysts concur on CMC‘s international strategy and .‖CMC. we had quite a few challenges. we haven‘t been focusing on the international market. known for iconic computerization projects as the BSE On-Line Trading (BOLT) trading platform of the Bombay Stock Exchange (BSE) and the Indian Railways passenger reservation system.1. Thus. The CMC turnaround took longer than anticipated. a part of the transition involved adopting and internalizing global standards in software development and project management CMC is leaning on TCS. CMC reported revenue growth of 24% driven primarily by 46% growth in international revenue as against 11% in the year-ago period. ―As a company. CMC‘s profit margins have grown from around 3% in 2001 to about 20% currently.4. which currently owns 51% of CMC. The results are beginning to show. chief executive R.The transition began in 2001 when the company was taken over by the country‘s largest information technology (IT) services exporter Tata Consultancy Services Ltd (TCS). having made the transition from being a state-run firm that used to sell computer hardware and software to government departments. ―Because we were inwardly oriented. as part of a government divestment programme.Over the last decade.

rejecting speculation to this effect. CMC Limited.―We believe that the company (CMC) should be trading at a premium to other mid-cap IT companies owing to promoter quality. Faster growth in international business augurs well for CMC as such business comes with significantly higher profit margins comparedwiththe domestic business.CMC shares were trading at Rs. as one of the main reasons for having a positive view on the stock. ―We have reached that stage where we can focus again on the topline and over the last quarters you can see that we have been (doing this).2. Analysts expect the stock to get better valuations.185 on BSE on Monday. which stayed more or less flat or has decreased marginally over the last five years as the company exited high-volume. With the profitability turnaround completed.―We are creating 13. of which 1. CMC has taken a hit on the topline.895 at the time of that report.1.‖ Ramanan said.500 will be used by CMC directly while the remaining will be . a Tata group enterprise which is into systems engineering and integration. the next major item on CMC‘s to-do list is boosting revenue. in its pursuit of higher profitability. and said CMC wanted to be among the top 20 global system integration companies. low-margin businesses. He ruled any plans for a merger with TCS.‖ Tarway noted in his 27 September research report. consistent dividend track record and very good consistency on free cash flow generation.expect it to be the major growth driver going forward. Motilal Oswal an Tarway cites ―higher rate of growth in international revenues of more than 40% year-on-year as compared to last five years‘ compounded annual growth rate of 15%‖. closing at Rs.000 seats for our SEZ operations. the shares have risen about 15%. in line with the improving performance and expected future growth. CMC Ltd to invest Rs 445 cr to widen presence in South India To meet the requirement of rapid growth in future. Since then. However. is investing Rs 445 crore in an SEZ (special economic zone) facility in Hyderabad.

where around 60 seats were occupied now.CMC clocked revenues of Rs 1. from Rs 179 crore in FY11. Ramanan said the company was working towards combining and integrating Genesis. including contracting strength.‖According to him. that project is in the state of suspension.leased out to TCS. told Business Standard.CMC currently employs about 10.3 per cent to 31. an initiative resulting in developing a suite of products like intelligence enterprise systems.On the status of its engagement with the unique identification (UID) project.Stating that the company had now launched CMC 3. would give them a tax advantage. Each of these products will have elements of cloud and analytical capabilities.1 per cent. Ramanan said that the company had been awarded a digitisation project. managing director and chief executive of CMC.000. Ramping up the company‘s SEZ operations on the back of the increasing international projects. both for its Indian and global operations. ―Because of the resolution of the UID authorities and so on.The company. Phase-III will be ready by August 2013.467 crore in FY12. While the first two phases of the SEZ campus are already operational. which involved 500 buses in Mysore city being equipped with real-time. big data and analytics. due to a hike in effective tax rate from 15. which right now is still pending. 10 per cent from other international geographies and the rest from the domestic market. New Delhi and Bangalore.‖ he said. Besides having facilities in Mumbai. GPS-based passenger information systems. It has close to 2. which was acquired by Tata Consultancy Services (TCS) in 2001. saw a decline in its net profit to Rs 152 crore. GPS products and e-governance solutions. This was on account of discontinuation of concessional tax treatment for software technology parks (STPs). mobility. its core general insurance package.‖ he added. ―We have close to 150 people associated with our innovation group.0. CMC chief financial officer JK Gupta said. with 50 per cent of flowing in from the US. A similar project has also been implemented across Indian Oil Corporation . It may take around three years to come back to a tax of below 20 per cent. we expect to be operating at 26-27 per cent of tax.‖ R Ramanan. the company has recently rolled out a pilot project on a commercial basis for the Karnataka Road Transport Corporation.500 employees in Hyderabad. with the emerging technologies of cloud. working on multiple verticals like Genesis. ―At the end of this year. the company recently started its 300-seater SEZ unit in Kolkata.

The Rs 1.800 had become operational in January 2012.000 tankers. Rs 445-crore Special Economic Zone project in Hyderabad. CMC working on next generation products Can you think of a vehicle which pilots itself through heavy traffic without a driver?They are in the realm of the possible in future.500 is now in progress.EXPANSION For the time-being. ―We are working closely with our clients and tier II suppliers in intelligent container and content tracking besides automotive transport technology.‘‘ its Managing Director and Chief Executive Officer. a subsidiary of Tata Consultancy Is it possible to know if your consignment is tampered during the course of its shipment? Services. told Business Line here on Thursday. ―These are some of the next generation products on which we are focussing now.―Embedded real time systems are going to play an increasing role in the days to come. we still need some more time to handle acquisitions. he said a development centre with a seating capacity of 2. The company had invested Rs 227 crore in the project as on March 31. Mr R Ramanan.On the likelihood of complete merger with its parent. believes CMC Ltd.On the on-going.‘‘ Mr Ramanan said. TCS. .‘‘ he said.469-crore company is also focusing on integrating mobile and analytics in each of its projects. 2012.Limited‘s fleet of 20.The work on the phase III with a seating capacity of 3.CMC‘s R&D initiatives were aimed at creation of next generation products based on design and application frameworks. Mr Ramanan said the synergies between the two were ‗very good‘. the company would prefer organic growth to acquisition-led expansion models. ―I think.‘‘ he said. which enabled the corporation to track the vehicles besides preventing fuel pilferage.

so it investigates a small sample which can be generalized to a larger population. This type of sampling where each & every item in the population has an equal chance of inclusion in the sample SOURCES OF DATA COLLECTION There are two sources: 1. Replicable. It is a systematic and a replicable process which identifies and defines problems. within specified boundaries. The five characteristics of research presented below will be examined in greater detail later are:      Systematic problem solving which identifies variables and tests relationships between them. The main steps involved in this phase are as: Sampling Plan: The sample was selected for the study by Convenient method. . Reductive. 2. Logical.RESEARCH METHODOLOGY Definition of Research The word research is derived from the Latin word meaning to know. It disseminates the findings to contribute to generalizeable knowledge. It employs well designed method to collect the data and analyses the results. Empirical. Research design phase :This phase mainly involve stating the conceptual structure within which research would be conducted. so decisions are based on data collected. Primary sources:Primary data is collected through market survey. so others may test the findings by repeating it. secondary sources:Secondary sources are websites and brouchers. so procedures can be duplicated or understood by others.

Analysis phase :After the data has been collected the researcher tabulated the data from the tables the researcher analyzed the data. For further results weighted average method was used whenever required. The analysis phase took about seven days. The researcher took some help from experts during the framing of questionnaires. During the analysis of data help of various types of charts & graphs was taken. .Preparation of Questionnaire :The questionnaire was prepared by the researcher himself. Finally on the basis of analysis various results and conclusions were drawn. The questionnaire used for study was of closed type since it is free from bias nature of respondents. The preparation of questionnaire took about 4-5 days. The preparation of questionnaire was done by keeping the objective of study in mind.

(a) Focus on quality and internal efficiencies. 45 40 35 30 25 20 15 10 5 0 MARKETING SATRATEGIES NITT HCL CMC Interpretation : As per view CMC has better marketing strategies then HCL And NITT. (b) Focus on international market and Indian pvt sector. (c) Customer focussed R&D.DATA ANALYSIS & INTERPRETATION Of CMC. (d) Leverage group synergies.HCL and NIIT 1. What is your present marketing strategies ? Ans. .

What is your plans about future marketing strategies ? Ans. What is your international operations ? Ans. (c) large project execution capability . (f) well recognized r&d capability.2. (e) strong client base. e-business process consulting (c) industries (d) Around 700 professionals working on international projects (e) Relationships with leading US Companies predominantly through staffing services Turnkey project design. (a) CMC Ltd to invest Rs 445 cr to widen presence in South India (b) CMC working on next generation products (c) CMC want to expand into overseas markets 3. . What is the key differentiators from the competitors in the market ? Ans.(a) strong growth in key segments . (b) wide range of service offering and domain expertise . implementation and management in a variety of 4.(a) Custom software design Development (b) IT. (d) sizeable resources pool.

(c) our children also 120 100 80 OUR CHILDREN 60 OURSELF MARKETING FIRM 40 20 0 CMC HCL NIIT INTERPRETATION:-As per view CMC more depended on itself and its children for advertisement than HCL and NIIT. Who do you want to perform marketing and advertising for your business. (a) A professional advertising and marketing firm . product. .5. (b) ourself. or service? Ans.

what is your target market ? Ans. (a) domestic (b) international 120 100 80 60 INTERNATIONAL DOMESTIC 40 20 0 CMC HCL NIIT INTERPRETATION:.6. .As per view CMC has more focused on domestic market then HCL and NIIT.

7. (c) big corporate sectors. 120 100 80 BIG CORPORATE SECTOR 60 SMALL CORPORATE SECTOR EDUCATIONAL INSITUTION 40 20 0 NIIT HCL CMC INTERPRETATION:-As per view CMC‘s target market is educational institution . Who is your target audience ? Ans. (b) small corporate sectors. (a) educational institutes.

8 How do you want to advertise ? Ans. . (a) internet (b) billboards (c) business magzines 120 100 80 MAGZINES 60 BILLBOARDS INTERNET 40 20 0 CMC HCL NIIT INTERPRETATION:-CMC is using more internet for advertisement then HCL and NIIT.

9 What do you think is your product's biggest selling point? Ans. . (a) price (b) brand name (c) technology 120 100 80 TECHNOLOGY 60 BRAND NAME PRICE 40 20 0 CMC HCL NITT INTERPRETATION:-As per view CMC believe that price is the biggest selling point for its product.

(a) two years (b) five year (c) ten year ADVERTISEMENT PERIOD CMC HCL NIIT INTERPRETATION:-As per view CMC wants longer period for advertisement then HCL and NIIT .10. How long do you want your advertisements to run ? Ans.

As per view CMC using price factor to overtake their competitors . Today our product is on growing stage and soon it will enter in The maturity period.11. in which period your product is passing ? Ans. (a) price (b) quality (c) better customer services on Quality 2222222222222222222nternal Efficiencies 120 100 80 CUSTOMER SERVICES 60 QUALITY PRICE 40 20 0 CMC HCL NIIT INTERPRETATION:.. which strategy you are using to overtake your competitors ? Ans. 12.

. CMC needs more advertisement because it is new in the market as compare to HCL and NIIT.FINDINGS   CMC has more effective market strategies then HCL and NIIT CMC Ltd to invest Rs 445 cr to widen presence in South India  CMC is more targeting to domestic market as compare to HCL and NIIT.   CMC using price factor to overtake their competitors.  CMC believe that price is the biggest selling point for its product  CMC‘s target market is educational institution  CMC more depended on itself and its children for advertisement than HCL and NIIT.  CMC is using more internet for advertisement then HCL and NIIT.

if you sell office services to small businesses. If you see a trend in what's being asked for. You have to keep at it until you find what works for you. Then. Advertisement . Ask them what you can do to better serve their needs.s SUGGESTIONS Expand into new markets. Include some of the ideas on the list above. and then spend a few minutes a day participating in the one or two most customers use. discard the ones that don't and watch your business . and federal. act on it. Get involved in social media. Talk to your customers – ask them for feedback. Keep using the ones that work. and tried again until you learned to balance yourself and then gradually picked up speed. Include marketing strategies you've seen other companies use.CMC should pay more attentions on advertisement to create awareness of its product and services among the people. state or local government agencies. Include marketing ideas you've used before and those that you haven't. Make your own list of marketing ideas. You went out and tried. You didn't learn to ride a bicycle when you were a child by thinking about how to ride a bicycle. Then start putting them into practice one by one. Aim to try one new marketing idea a week. Sell your bakery products to local restaurants and catering facilities as well as directly to consumers. if you want to continue your momentum. or ideas of your own. Start today. you have to keep on marketing. Marketing is no different. Ask your customers which social networks they participate in. look into soliciting business from bigger businesses. Add share buttons to your website and encourage visitors to use them Be proactive and be persistent.

The campaign showed significant increase in students' levels of awareness about CMC and its products. CMC used market research to identify new target customers. It also helped to inform the company's future strategies for growth. To pursue a growth strategy. It is facing increased competition from HCL .NITT. creating increased brand awareness and repeat visits. Market research gathered will help to formulate future plans for new technology. . This enabled it to prepare marketing strategies to fit the audience. The campaign helped to achieve many of the business' aims.JETKING and needed to identify an area to focus on. Data indicated the student market segment was a significant area to focus on to achieve market development A marketing campaign using data from a follow-up survey was put in place.CONCLUSION CMC LTD. These will be in line with CMC commitment to providing communities with affordable products across the country. marketing strategy began with its corporate aim to grow and increase across the country. Primary and secondary research was used to find out customer views regarding its brand.

msn.REFERENCES BOOKS :* * Research Methodology Marketing Strategies SEARCH ENGINES * * * * www. .com www.alta-vista.ans .R. Kotler Phillip NEWSPAPERS / MAGAZINES :* * * * * The Economic Times Times of India The Tribune The Hindustan Times India Today WEBSITES: * * * http://www.