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Logo TV Releases Survey Comparing General Population with LGBT Voter Attitudes, Demonstrating Increasingly Shared Values
(NEW YORK/WASHINGTON) --- In an election year with historic shifts in attitudes toward gay rights, the issues of concern to Lesbian, Gay, Bisexual and Transgender voters (LGBT), such as same-sex marriage, serving openly in the military, and to be free from hate crimes, among others, are signiﬁcantly shaping voters’ decisions well beyond LGBT Americans. These ﬁndings from a poll released today by Logo TV also indicate that LGBT voters prioritize the same issues of the economy, unemployment, and health care as do a crosssection of all American voters. Most Important Issue in Deciding 2012 Presidential Election Vote, Ranked in Order of Importance to LGBT Voters (** indicates statistically signiﬁcant difference, all numbers are percentages)
LGBT Voters 18* 14 12 9** 7 6 6** 1 Gen Pop Voters 24** 15 12 1 7 11**
Economic issues Unemployment/jobs Health care Gay rights in general Social Security Federal budget deﬁcit Same-sex marriage
Q. And which issue will be the most important in how you vote in the presidential election this November? (* please read as 18% of all LGBT voters, etc.)
The survey compares the political attitudes of 1,367 U.S. voters, 18 and older, reﬂecting the broader American electorate, with those of 1,190 self-identiﬁed LGBT voters, 18 and older. The survey was conducted online by Harris Interactive on behalf of Logo TV, a cable network catering to LGBT and allied viewers, from August 10 through 15. Harris Interactive’s online methodology has consistently been found to not only be highly accurate in gauging public sentiment on a wide range of issues, but also in engaging the LGBT audience on potentially sensitive topic areas. “The ﬁndings in this survey demonstrate what many Americans, gay and straight, have been feeling intuitively -- we have reached an historic turning point in the lives of Lesbian, Gay, Bi and Transgender Americans,” said Lisa Sherman, Executive Vice President and General Manager of Logo TV. “To see numbers indicating such dramatic support among signiﬁcant segments of the voting public for LGBT people is heartening. America is ﬁlled with allies and champions of gay Americans,” Sherman added.
Impact on Vote for Candidate Supporting LGBT Issues, Ranked Among General Population Voters
(Highlighted column shows “more likely to vote for” minus “less likely to vote for”) General Population Voters Less Likely More - Less 12 +37
More Likely Legislation to deﬁne and prevent bullying of LGBT students Laws that prohibit workplace discrimination of gays and lesbians Continuing to allow gays to openly serve in the military Legal recognition of same-sex marriage Adoptions by gay parents 49
41 38 36
19 31 23
+22 +7 +13
Q. Are you more likely or less likely to vote for a candidate who supports the following issues, or would it have no effect on your voting behavior? (Responses shown are for “more likely” OR “less likely” to vote)
Kenneth Sherrill, Professor Emeritus of Political Science, Hunter College, CUNY, said, “This survey documents a political transformation of epic proportions. LGBT rights are no longer a wedge issue in American politics. Instead, support for LGBT rights is now a mainstream position and candidates stand to beneﬁt from their support for LGBT rights. The data also demonstrate that LGBT voters are active, savvy, and discerning voters who support candidates who support their interests, but that they also are by no means blindly loyal to any politician or party.” Support/Oppose Same-Sex Marriage Legalization, 2007 & 2012
(Yellow highlighted columns show “support” minus “oppose”; blue highlighted column shows the change in support-oppose from 2007-2012) Aug. 2012 – Likely SWING 2007-2012 Voters SupportOpposeSupport-OpposeSupportOpposeSupport-OpposeGeneral Population3146-155240+12+27Independents3644-85535+20+28*2007 data is taken from a Harris Sept. 2007 - Adults*
Poll, among US adults, age 18+, which ﬁelded Aug 7-13, 2007. Q. On another topic, for each of the following issues, please indicate how you feel. SAME-SEX MARRIAGE (2007) Q. Please indicate how strongly you support or oppose legalizing same-sex marriage. (2012)
The survey ﬁnds that both general population voters and LGBT voters are currently leaning toward re-electing President Obama over Mitt Romney, with LGBT voters far out ahead in favor of Obama.
2012 Presidential Election Vote, among LGBT and General Population Likely Voters
(** indicates statistically signiﬁcant difference)
Barack Obama, Democratic Party Mitt Romney, Republican Party Gary Johnson, Libertarian Party Jill Stein, Green Party Not at all sure
LGBT 67** 23 3 2 3
Gen Pop 48 42** 2 2 3
th Q. We'd like to get your opinion about how you might vote in the election for president on November 6 , 2012. If the presidential election were held today, for whom would you most likely vote? [IF UNSURE: Well, if you had to say, toward whom would you lean for president?]
In one of the survey’s most intriguing data points, 1-in-5 LGBT voters would consider voting for Mitt Romney if he held the same position on gay rights as Obama.
Likelihood to Vote for Romney if Romney Held the Same Positions on Gay Rights as Obama LGBT MORE LIKELY TO VOTE ROMNEY (NET) 22 It would make me absolutely certain to 5 vote for Mitt Romney Much more likely to vote for Mitt Romney 5 Somewhat more likely to vote for Mitt 11 Romney I would be neither more or less likely to vote 58 for Mitt Romney LESS LIKELY TO VOTE ROMNEY (NET) 20 Somewhat less likely to vote for Mitt 2 Romney Much less likely to vote for Mitt Romney 5 It would make me absolutely certain not to 13 vote for Mitt Romney
Q. If Mitt Romney held the same positions on issues related to gay rights as President Obama, what would be the impact on your attitude towards voting for Mitt Romney?
Moreover, 1-in-4 would consider voting for other Republican candidates if the GOP held the same positions on LGBT rights as the Democratic Party.
Likelihood to Vote for Republicans if the GOP Held the Same Positions on Gay Rights as the Democratic Party LGBT MORE LIKELY TO VOTE REPUBLICAN 26 (NET) It would make me absolutely certain to 6 vote more often for Republican candidates
Much more likely to vote more often for Republican candidates Somewhat more likely to vote more often for Republican candidates I would be neither more or less likely to vote more often for Republican candidates LESS LIKELY TO VOTE REPUBLICAN (NET) Somewhat less likely to vote more often for Republican candidates Much less likely to vote more often for Republican candidates It would make me absolutely certain to vote less often for Republican candidates Not sure
6 15 49 18 2 4 12 7
Q. If the Republican Party and the Democratic Party held the same position on gay rights, how would that impact your attitude towards voting for Republican candidates?
“While LGBT and general population voters both give President Obama credit for advancing gay rights issues in his ﬁrst term, LGBT voters also consider the President to be more of a follower on these issues,” said David Goldstein, Research Manager at Harris Interactive. “Clearly, from the standpoint of LGBT voters, the progress on gay rights has been a result of pressure from the bottom-up, rather than a bold ﬁat ordered from the topdown,” Goldstein added.
Comparison of Obama vs. LGBT Organizations’ Inﬂuence on the Progress on Gay Rights, among LGBT Voters Only among LGBT voters ALL/MOSTLY DUE The progress is all due to President Obama/LGBT orgs The progress is mostly due to President Obama/LGBT orgs The progress is somewhat due to President Obama/ LGBT orgs BARELY/NOTHING TO DO WITH The progress has barely anything to do with President Obama/LGBT orgs The progress has nothing to do with President Obama/LGBT orgs LGBT Orgs 58 15 Obama 24 7
There has been no progress on gay rights over the past 4 years
Q. Which of the following comes closest to your view on the progress that’s been made over the past four years on gay rights and President Obama? Q. Which of the following comes closest to your view on the progress that’s been made over the past four years on gay rights and LGBT organizations?
Results from the survey will inform Logo TV’s election specials, “NewNowNext Vote With Wanda Sykes,” to air Monday, September 10, and Monday, November 5, 2012. The full report on the survey’s ﬁndings can be found at HYPERLINK "http:// www.newnownext.com/vote" www.newnownext.com/vote Survey Methodology
The survey was conducted online in the United States by Harris Interactive on behalf of Logo TV between August 10-15, 2012. The survey included 1,367 U.S. residents from the general population and 1,190 U.S. LGBT adults. Qualiﬁed respondents were U.S. residents who were 18 years or older, registered to vote, and were absolutely or very certain that they will vote in the 2012 presidential election. Data were weighted to be representative of the U.S. adult general population and U.S. adult LGBT population using targets obtained from the Current Population Survey (general population) and past Harris Poll ﬁndings and the latest academic research (LGBT population). No estimates of theoretical sampling error can be calculated. About Logo TV Logo celebrates one-of-a-kind personalities, unconventional stories and discovering what’s next—all through a mix of original and acquired entertainment that’s outrageous, smart and inclusive. Entertaining a social, savvy audience of gay trendsetters, Logo also attracts a straight audience that wants to be ahead of the curve. Launched in 2005, Logo is in over 51 million homes across the United States, and is complemented by a federation of online properties, including LogoTV.com, NewNowNext.com, AfterEllen.com, AfterElton.com, and DowneLink.com. Logo is part of Viacom Inc. (NASDAQ: VIA, VIAB), which features a roster of popular and highly targeted brands that include MTV, Comedy Central, VH1 and Spike TV. About Harris Interactive Harris Interactive is one of the world's leading custom and multi-client market research ﬁrms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for The Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, ﬁnancial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client’s research investment. Serving clients in more than 215 countries and territories through our North American and European ofﬁces and a network of global partners, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
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