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INTRODUCTION

Demand
Companies use market demand analysis to understand how much consumer demand exists for a product or service. This analysis helps management determine if they can successfully enter a market and generate enough profits to advance their business operations. While several methods of demand analysis may be used, they usually contain a review of the basic components of an economic market.

Market Identification
1. The first step of market analysis is to define and identify the specific market to target with new products or services. Companies will use market surveys or consumer feedback to determine their satisfaction with current products and services. Comments indicating dissatisfaction will lead businesses to develop new products or services to meet this consumer demand. While companies will usually identify markets close to their current product line, new industries may be tested for business expansion possibilities.

Business Cycle
2. Once a potential market is identified, companies will assess what stage of the business cycle the market is in. Three stages exist in the business cycle: emerging, plateau and declining. Markets in the emerging stage indicate higher consumer demand and low supply of current products or services. The plateau stage is the break-even level of the market, where the supply of goods meets current market demand. Declining stages indicate lagging consumer demand for the goods or services supplied by businesses.

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Product Niche
3. Once markets and business cycles are reviewed, companies will develop a product that meets a specific niche in the market. Products must be differentiated from others in the market so they meet a specific need of consumer demand, creating higher demand for their product or service. Many companies will conduct tests in sample markets to determine which of their potential product styles is most preferred by consumers. Companies will also develop their goods so that competitors cannot easily duplicate their product.

Growth Potential
4. While every market has an initial level of consumer demand, specialized products or goods can create a sense of usefulness, which will increase demand. Examples of specialized products are iPods or phones, which entered the personal electronics market and increased demand through their perceived usefulness by consumers. This type of demand quickly increases the demand for current markets, allowing companies to increase profits through new consumer demand.

Competition
5. An important factor of market analysis is determining the number of competitors and their current market share. Markets in the emerging stage of the business cycle tend to have fewer competitors, meaning a higher profit margin may be earned by companies. Once a market becomes saturated with competing companies and products, fewer profits are achieved and companies will begin to lose money. As markets enter the declining business cycle, companies will conduct a new market analysis to find more profitable markets.

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Importance of demand analysis in business decision

The demand analysis and the demand theory are of crucial importance to the business enterprises. They are the source of many useful insights for business decision making. The success of failure of business firms depend primarily on its ability to generate resources by satisfying the demand of consumers. The firms unable to attract consumers are soon forced out from the market. The importance of demand analysis in business decisions can be explained under following headings: 1. Sales forecasting: The demand is a basis the sales of the production of a firm. Hence, sales forecasting can be made on the basis of demand. For example, if demand is high, sales will be high and if demand is low, sales will be low. The firms can make different arrangements to increase or reduce production or push up sales on the basis of sales forecast.

2. Pricing decisions: The analysis of demand is the basis of pricing decisions of a firm. If the demand for the product is high, the firm can charge high price, other things remaining the same. On the contrary .If the demand is low, the firm cannot high price. The demand analysis also helps the firm in profit budgeting.

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3. Marketing decisions: The analysis of demand helps a firm to formulate marketing decisions. The demand analyses and measure the forces that determine demand. The demand can be influenced by manipulating the factors on which consumers base their demand on attractive packaging.

4. Production decisions: How much a firm can produce depends on its capacity. But how much it should produce depends on demand. Production is not necessary if their no demand. But continuous production schedule is necessary if the demand for the production is relatively stable. If the demand is less than the quantity of production, new demand should be created by means of promotional activities such a advertising.

5. Financial decisions: The demand condition in the marker for firm's product's affects the financial decisions as well. If the demand for firm's product is strong and growing, the needs for additional finance will be greater. Hence ,the financial manager should make necessary financial arrangement to finance the growing need of the capital.

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OBJECTIVE

 

To Study the demand of Bajaj automobile.

To Increase the product awareness as compare to other automobile service provider company.

To find out reasons to increase buying and using of Bajaj vehicles by people.

To study the demand analysis as well as satisfaction level of Bajaj automobile customers with following respect

 

Price Average Brand image Services

To find out the defection rate. To study the needs and future expectations of customers from Bajaj.

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INDUSTRIAL PROFILE

The feeling of freedom and being one with the Nature comes only from riding a two wheeler. Indians prefer the two wheelers because of their small manageable size, low maintenance, and pricing and easy loan repayments. Indian streets are full of people of all age groups riding a two wheeler. Motorized two wheelers are seen as a symbol of status by the populace. Thus, in India, we would see swanky four wheels jostling with our ever reliable and sturdy steed: the two wheeler. India is the second largest producer and manufacturer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50's. The Automobile Products of India (API) started manufacturing scooters in the country.

Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. In the initial stages, the scooter segment was dominated by API; it was later overtaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML.

Among the two-wheeler segment, motorcycles have major share in the market. Hero Honda contributes 50% motorcycles to the market. In it Honda holds 46% share in scooter and TVS makes 82% of the mopeds in the country.

40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40% of the market share. Among the passenger transport, Bajaj is the leader by making 68% of the three-wheelers. The two-wheeler market was opened to foreign competition in the mid80s. And the then market leaders - Escorts and Enfield - were caught unaware by the
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onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda - then the only producer of four stroke bikes (100cc category), gaining a top slot. In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits.

Key players in the Two-wheeler Industry:

There are many two-wheeler manufacturers in India. Major players in the 2-wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS).

The other key players in the two-wheeler industry are Kinetic Motor Company Ltd (KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha Motors India Ltd (Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield Ltd (REL) and Honda Motorcycle & Scooter India (P) Ltd (HMSI).

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Types of Two-wheelers in India: There are mainly three types of two-wheelers available in India. They are Motorcycles, Scooters and Scooterettes/Mopeds. Motorcycles in India: Bikes comprise a major segment of Indian two wheeler industry.

Company: Bajaj Auto Ltd Company And HERO HONDA * Bajaj Avenger * Bajaj CT 100 * Bajaj Platina * Bajaj Discover DTSi * Bajaj Pulsar DTSi * Bajaj Wave * Bajaj Wind 125 * Sonic DTSi * Hero Honda Achiever * Hero Honda CD Dawn * Hero Honda CD Deluxe * Hero Honda Glamour * Hero Honda Glamour-Fi * Hero Honda Karizma * Hero Honda Passion Plus * Hero Honda Pleasure * Hero Honda Super Splendor * Hero Honda Splendor NXG * Hero Honda CBZ X-Treme

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The Automobile industry in India is the seventh largest in the world with an annual production of over 2.6 million units in 2009. In 2009, India emerged as Asia's fourth largest exporter of automobiles, behind Japan, South Korea and Thailand. By 2050, the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation's roads.

Following economic liberalization in India in 1991, the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations. India's robust economic growth led to the further expansion of its domestic automobile market which attracted significant India-specific investment by multinational automobile manufacturers. In February 2009, monthly sales of passenger cars in India exceeded 100,000 units. Embryonic automotive industry emerged in India in the 1940s. Following the independence, in 1947, the Government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. However, the growth was relatively slow in the 1950s and 1960s due to nationalization and the license raj which hampered the Indian private sector. After 1970, the automotive industry started to grow, but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars were still a major luxury. Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indian companies. In the 1980s, a number of Japanese manufacturers launched joint-ventures for building motorcycles and light commercial-vehicles. It was at this time that the Indian government chose Suzuki for its joint-venture to manufacture small cars. Following the economic liberalization in 1991 and the gradual weakening of the license raj, a number of Indian and multi-national car companies launched operations. Since then, [[automotive component and automobile manufacturing growth has accelerated to meet domestic and export demands.

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India is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy commutation. Large varieties of two wheelers are available in the market, known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India. Benefits of two wheelers Two-wheelers are the most popular and highly sought out medium of transport in India. The trend of owning two-wheelers is due to its   

Economical price Safety Fuel-efficient Comfort level

However, few Indian bike enthusiasts prefer high performance imported bikes. Some of the most popular high-speed bikes are Suzuki Hayabusa, Kawasaki Ninja, Suzuki Zeus, Hero Honda Karizma, Bajaj Pulsar and Honda Unicorn. These super bikes are specially designed for those who have a zeal for speedy drive. Browse through the pages and catch all the details of high-performance two wheelers in India. Know more about latest launches and happenings in two wheelers industry.

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COMPANY PROFILE
India has the largest number of two wheelers in the world with 41.6 million vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the country. India was the second largest two wheeler manufacturer in the world starting in the 1950’s with the birth of Automobile Products of India (API) that manufactured scooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd. surpassed API and remained through the turn of the century from its association with Piaggio of Italy (manufacturer of Vespa). The license raj that existed between the1940s to1980s in India, did not allow foreign companies to enter the market and imports were tightly controlled. This regulatory maze, before the economic liberalization, made business easier for local players to have a seller’s market. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters. The motorcycle segment had the same long wait times with three manufacturers; Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but, there was little competition for their customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively. In the mid-1980s, the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. With a larger selection of two-wheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling options, prices, and different fuel efficiencies.

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"Inspiring Confidence"
Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art range of two-wheelers. The brand, Pulsar is continually dominating the Indian motorcycle market in the premium segment. Its Discover DTSi is also a successful bike on Indian roads.

Bajaj's Small Car in 2010India's second largest bike manufacturer Bajaj Auto Ltd has announced to launch its concept car by 2010. The small 'Lite' will be in competition to Tata Nano which is tagged as world's cheapest car. This small concept car is being designed in collaboration with Renault and Nissan but it will not be for Rs 1 lakh. Bajaj Auto managing director Rajiv Bajaj said that the focus is on performance of the car rather than cost. Bajaj motors have clarified that mileage, maintenance and carbon emissions. are the sole objectives in this Lite's design.

Quick Facts Founder Year of Establishment Industry Business Group Listings & its codes Presence Jamnalal Bajaj 1926 Automotive - Two & Three Wheelers The Bajaj Group BSE - Code: 500490; NSE - Code: BAJAJAUTO Distribution network covers 50 countries. Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia. Joint Venture Kawasaki Heavy Industries of Japan

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Registered & Head Office

Akurdi Pune - 411035 India Tel.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398

Works

  

Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136 Chakan Industrial Area, Chakan, Pune 411501

E-mail Website

rahulbajaj@bajajauto.co.in www.bajajauto.com

Segment and BrandsProducts Motorcycles 4S 4S Champion Bajaj CT 100 Bajaj Discover Bajaj Pulsar Bajaj Pulsar DTSi Bajaj Sonic Bajaj Wind 125 Boxer Kawasaki Bajaj Eliminator KB125 Scooters Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave Caliber KB RTZ Caliber115 KB100 BAJAJ PULSAR DTS FI 220 Bajaj XCD 125 Bajaj Platina Brands Bajaj Avenger Bajaj Pulsar 135 New Bajaj Platina DTS SI Kawasaki Ninja 250 New

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Awards & Accolades

2005 Indigenous

-i was chosen as Bike of the Year and

Design of the Year by Overdrive Awards. 2004 Auto was chosen as Bike Maker of the Year by ICICI Bank Overdrive Awards.

-i Technology was chosen as Auto Tech of the Year by ICICI Bank Overdrive Awards.

Pulsar DTS-i became Bike of the Year by ICICI Bank Overdrive Awards.

125 chosen as the Two Wheeler of the Year by CNBC AUTOCAR Awards.

125 chosen as the Bike of the Year by Business Standard Motoring.

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Bajaj Group Companies and their business interests

Bajaj Auto Ltd: Manufacturers of Scooters, Motorcycles and Three-wheeler vehicles and spare parts thereof.

Bajaj Electricals Ltd.: Manufacturers of electric fans, high masts, lattice closed towers and poles, etc. and marketing of electrical goods such as general lighting service lamps, special lamps, compact fluorescent lamps, fluorescent tubes, luminaries, fans and electrical & non-electrical appliances.

Mukand Ltd.: Manufacturers of stainless, alloy and special steels including carbon and alloy steels, free cutting steels, semi-free cutting steels, leaded free cutting steels, cold heading quality steels, spring steels including vanadium steels, high carbon steels; electrode quality steels, boiler quality steels; wire rods, wires, castings, machine tools; E.O.T. and other cranes; bulk material handling equipment for steel and other industries; specialist in major turnkey projects, highway construction and international trading; real estate development.

Bajaj Hindustan Ltd.: Manufacturers of white crystal sugar and industrial alcohol.

Maharashtra Scooters Ltd.: Manufactures of scooters.

Bajaj Auto Finance Ltd.: Deals in financial services including hire purchase financing & leasing.

Hercules Hoists Ltd.: Manufacturers of 'INDEF' brand materials handling equipments such as triple spur gear chain pulley blocks, chain electric hoists, wire rope, electric hoists, travelling trolleys, EOT / HOT / stores stacker cranes, roll-out racks.

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Hind Lamps Ltd.: Manufacturers of GLS, fluorescent, miniature lamps and major components such as glass shells, miniature and aluminum caps, lead glass, etc.

Bajaj Ventures Ltd.: Involved in manufacturing and trading of power tools and manufacturing of house ware and parts thereof.

Bajaj International Pvt. Ltd.: Exporters of electrical fans, GLS lamps, fluorescent tubes, lighting fittings, luminaries, household appliances and hoists.

Mukand International Ltd.: Involved in trading of metals, steels and ferro alloys.

Mukand Engineers Ltd.: Construction, fabrication and erection of industrial and infrastructural projects and InfoTech business.

Bachhraj Factories Pvt. Ltd.: Ginning and pressing of cotton bales at Wardha.

Bajaj Consumer Care Ltd.: Manufacturing and trading of ayurvedic medicines, hair oil, tooth powder, Shampoos, Pure coconut oil.

Bajaj Auto Holdings Ltd.: Investment company.

Jamnalal Sons Pvt. Ltd.: Investment and finance company.

Jeewan Ltd.: Investment Company.

The Hindustan Housing Co. Ltd.: Services company

Bombay Forging Ltd.: Manufacturers of carbon, alloy and stainless steel closed die forgings for automobile and general engineering applications. 

Bajaj Allianz General Insurance Company Ltd.: General Insurance Business.
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COMPANY HISTORY
Bajaj Group
The Bajaj Group is one of the leading business houses of India. Its business interests span host of industries such as automobiles (two-wheelers and threewheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The Bajaj brand is well-known in over dozen countries in Europe, South America, the US and Asia. The Bajaj Group comprises 27 companies and its flagship company Bajaj Auto is ranked as the world's fourth largest two and three- wheeler manufacturer. Bajaj Group was founded in 1926, at the height of India's movement for independence from the British. Jamnalal Bajaj's close involvement in the freedom movement did not leave him with much time for his business. Rahul Bajaj, the present Chairman and Managing Director of the group took reins of the business in 1965. 1926 1926 - The group comprises of 27 companies and was founded in the year 1926. The companies in the group are: Bajaj Auto Ltd.

1945 Nov 29, 1945 - the company produced and export scooter motorcycle and the auto rickshaw. Bajaj was founded on November 29, 1945.

2001 May 2, 2001 - INSURANCE PLAYERS IN INDIA Bajaj Allianz General Insurance Company Limited It is a joint venture between Bajaj Auto Limited and Allianz AG of Germany.

2004 Aug 6, 2004 - According to Bajaj Auto, the company had filed an application seeking the patent on 6 August, 2004, and ultimately (CGPDTM).

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2005 Dec 2005 - “Bajaj Hindustan Ltd., a part of the 'Bajaj Group', is India's Number One sugar and ethanol manufacturing company.

2006 Aug 28, 2006 - Bajaj Auto Ltd announced that the Government of Maharashtra and the Company on August 28, 2006 have signed a memorandum of Understanding (MOU).

2007 May 17, 2007 - The scheme for demerger, first unveiled by Bajaj Auto chairman Rahul Bajaj in Mumbai on May 17, 2007, visualizes the auto business being initially spun off into a fresh company

2008 Mar 2008 - The company was listed in March 2008. BHIL primarily functions as an investment company and holds stakes in various group companies.

2009 Sep 16, 2009 - In the patent dispute between Bajaj Auto Limited v. TVS Motor Company Limited, the Supreme Court of India has allowed TVS to sell the twin spark plug TVS-Flame by its order dated 16th September 2009.The Company will take.

2010 Jan 23, 2010 - Bajaj Capital Limited Walk in for Fresher’s on 23rd Jan 2010. Company Name : Bajaj Capital Limited Company Profile : The Bajaj Capital Group is one of India s premier Investment Advisory and Financial Planning companies

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BOARD OF DIRECTORS

Name
Rahul Bajaj Rajiv Bajaj Kantikumar R Podar D J Balaji Rao J N Godrej Suman Kirloskar Nanoo Pamnani P Murari Madhur Bajaj Sanjiv Bajaj Shekhar Bajaj D S Mehta S H Khan Naresh Chandra Manish Kejriwal Niraj Bajaj

Designation
Chairman / Chair Person Managing Director Director Director Director Director Director Director Vice Chairman Executive Director Director Director Director Director Director Director

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PRODUCT PROFILE Bajaj XCD 125 DTS-si

BAJAJ PLATINA-

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BAJAJ PULSAR 125 CC-

NEW BAJAJ DISCOVER SPORTY DTS-I

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BAJAJ KRISTAL-

BAJAJ ELIMINATOR-

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RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problem. It may be understand as a science of studying how research is done scientifically. Why a research study has been undertaken, how the research problem has been defined, in what Way and why the hypothesis has been formulated, what data have been collected and what way the hypothesis has been formulated, what data have been collected and what particular technique of analyzing data has been used and a host of similar other questions are usually answered when we talk of research methodology concerning a research problem or study. A research design serves as a bridge between what has been established (the research objectives) and what is to done, in the conduct of the study. In this project research done is of conclusive nature. Conclusive research information that helps in making a rational decision. Descriptive design was choose to measure the satisfaction level of customers on the basis of different parameters such as quality, price, feature, technology, after sale services etc. This design ensured complete clarity and accuracy. It also ensured minimum bias in collection of data and reduced the errors in data interpretation. Statistical method was followed in this research because the data was of descriptive nature and it also enabled accurate generations Methodology can be defined as a systemic way of approaching a problem to identify the truth and for this certain step should be taken in a systematic order and these steps are called methods. “Research methodology is a process of planning, acquiring, analyzing and disseminating relevant data and information”. The use of right methodology is necessary because if the right methods are not adopted and thoughts are not arrange in a logical order the exact truth might not be expressed. Thus the methodology means correct arrangement of thoughts and knowledge .

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WHY RESEARCH IS REQUIRED

Conceptually, the purpose of research is to discover the answers for the questions through application of scientific procedures. The main aim of the research is to find out the truth which is hidden and which has not been discovered yet.

Through each research study has its own specific purpose, but generally researchers are done: To gain familiarities with a phenomenon or to achieve new insights into it.

Research is a careful and systematic effort of gaining new knowledge. Research is an original contribute on to the existing stock of knowledge making for its advancement; it is pursuit of true with the help of study, observation, comparison and experiment.

In short the search of knowledge through objectives and systematic method of finding solution to Problem is research It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems.

DATA SOURCEResearch included gathering both Primary and Secondary data. Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands.
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Secondary data are those which have been collected by someone else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites.

RESEARCH APPROACHThe research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. SAMPLING UNITIt gives the target population that will be sampled. This research was carried in Kopargaon. These were 100 respondents.

DATA COMPLETION AND ANALYSISAfter the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions.

SCOPEMy project was based on the DEMAND ANALYSIS OF BABAJ AUTOMOBILE and data was taken in the Kopargaon only.

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RESEARCH PROCESS

` Define `
Research Problem

Review Concepts and Theories

Review previous research finding

Formulate Hypothesis

Design Research (Including Sample Design)

Collect Data ( Execution)

Analyze Data (Test Hypothesis if any)

Interpret and Report

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THE STEPS IN A SURVEY PROJECT

1) Establishing the goals of the project – What you want to learn 2) Determine your sample whom you will interview 3) Choose- interviewing methodology- how you will interview 4) Create your questionnaire – what you will ask 5) Pre-test the questionnaire if practical – test the questions 6) Conduct interviews and enter data- Ask the questions

Establishing Goals-

The first in a survey is deciding what you want to learn. The goals of the project determine whom you will survey and what you will ask them. If your goals are unclear, the results will probably be unclear. Some typical goals include learning more about1) The potential market for a product or service 2) Ratings of current products or services 3) Employee’s attitude 4) Customer/Patient satisfaction levels 5) Reader/Listener/Viewer opinions 6) Association member opinions 7) Opinions about political candidates or issues 8) Corporate images.

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RESEARCH METHODOLOGY USED IN THE RESEARCH

1) Data source 2) Research Approach

-

Questionnaire & interview Survey Method (Direct Method)

3) Research Instrument 4) Sampling Plan

-

Questionnaire

A) Sampling Area B) Sample unit-

-

Kopargaon. Customer of Bajaj automobile

C) Sample Size D) Procedure

-

Customer(100) Simple random

5) Contact Method

-

Questionnaire method & interview method

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DATA ANALYSIS
Data refers the raw data collected through questionnaire and the term analysis refers to the computation of certain measures along with searching for patterns of relationships or that exist among data groups. The data, after collection, has be processed and analyzed in accordance with the outline laid down for the purpose at the time of developing the research plan. This is essential for a scientific study and for ensuring that we have all relevant data for making contemplated comparisons and analysis. Processing implies editing, coding, classification and tabulation of collected data so that they are amenable to analysis. In the process of analysis, relationships or, differences supporting or conflicting with originals or new hypothesis should be subjected to statistical test of significance to determine with what validity data can be said to indicate any conclusions. Analysis was done through the information collected by personal interviews and records kept with the selling department. The following records were explored for the purpose.  Unit’s turnover, profit/ loss etc.  Company’s order booking & collection of payment.  Product profile.  Demand of product is higher in the market. The analysis is mainly based on The Demand of Bajaj Automobiles in Kopargaon City by taking customer survey, by the help of following data.       Product Performance. Price. Resolution of Complaints. Response to Communication. Service Satisfaction level. Functional Satisfaction.
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INTERPRETATION
1 Which Bike do you have? Bajaj [ ] Hero Honda [ ] TVS [ ] Other [ ]

Bajaj Hero Honda TVS Other

28 41 23 08

Respondents-100

Bike Name
Bajaj Hero Honda TVS Other

3% 21% 35%

41%

Interpretation- It is observed that 41% respondent uses Hero Honda bike and 35% people using Bajaj bike.

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2 Are you satisfied with your bike? Yes [ ] No [ ]

No. of Respondents Yes No

100 65 35

Satisfaction level
Yes No

65

35

No. of respondents

Interpretation- This graph indicates that 65% respondents are satisfied with their own bike.

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3 why you purchased this bike? Good mileage [ ] Maintenance free [ ] Price [ ] other reason [ ] Good Brand name [ ]

Respondents- 100 Good mileage 28 Price 25 Good Brand name 37 Maintenance free 08 Other reason 02

40 35
p e r c e n t a g e

30 Good mileage 25 20 15 10 5 0 Respondent's preferance Other reaso Maintenance free Good brand name Price Good mileage Price Good brand name Maintenance free Other reaso

Interpretation- Above chart showing Maximum people go with brand image of the company.

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4 Why did not purchased other bike rather than your bike? Less mileage [ ] High price [ ] Lack of brand name [ ]

More maintenance [ ]

other reason [

]

Respondents -100 Less mileage Price Lack of brand name Maintenance free Other reason 30 22 28 16 04

Other reason more maintenaance No.of respondents Lack of brand name High price Less mileage

0

5

10

15

20

25

30

Interpretation- From the point view of above chart Maximum people doesn’t purchase other than their bike due to lack of brand name.
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5 Are you planning to buy BAJAJ vehicle in future? Yes [ ] No [ ] Not decided [ ]

If yes please go to Q. 6, if no or not decided please got to Table No. 7

Yes No Not decided

43 37 20

Yes

No

Not decided

20%

43%

37%

Interpretation- It is observed that 43% respondents are planning to buy BAJAJ vehicle in future.
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6 Which model do you wish to buy? Platina [ ] Discover [ ] Pulsar [ ] Bajaj XCD [ ]

Other [ ] Respondents-43 Platina Discover Pulsar Bajaj XCD Other 04 18 12 07 02

Choice of respondents
20 Discover, 18 18 16 14 Pulsar, 12 percentage 12 10 8 6 Platina, 4 4 Other, 2 2 0 Name of bike Bajaj XCD, 7

Interpretation- Above graph showing 18% people wish to buy Bajaj Discover in future.

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7 According to you which is the key factor of Bajaj Vehicle? Price [ ] Low maintenance [ ] Mileage [ ] Brand image [ ]

Price 33

Mileage 42

Brand image 17

Low maintenance 08

Key Factor of Bajaj
Low maintenance 8% Brand image 17% Price 33%

Mileage 42%

Interpretation – It is observed that 42% respondents mileage is the key factor of Bajaj Vehicle, while 8% people says that low maintenance.

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8 Have you want any change in Bajaj Vehicle in future? Design & graphics [ ] Other [ ] Size & shape [ ] colors [ ]

Respondents-100 Design & graphics Size & shape Colors Other 22 49 18 11

Dsign & graphics

Size & shape

Colors

Other

49

22 18 11

Interpretation- Maximum respondents want to change in size & shape of Bajaj Vehicle.

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9 Have you recommended Bajaj to Anybody? Yes [ Yes No ] No [ ] 68 32

Recommendation ratio

32%

Yes No

68%

Interpretation- Above chart indicates that68 respondents recommended Bajaj to their friends and relatives.

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10 How do you come to know about Bajaj vehicle? News paper [ ] Television [ ] Magazines [ ]

Friends/ relative [ News paper 36

] Television 42 Magazines 08 Friends/relative 14

45 40 35 30 25 20 15 10 5 0 News paper Television Magzines Friends/ relatives

Interpretation – This graph More than 42% of respondents are come to know BAJAJ vehicle due to Television Media.
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FINDINGS

A. The prices of Bajaj vehicles are quite less as compare to competitors.

B. 65% respondents were satisfied their current bike.

C. According to respondents Mileage is the key factor of vehicles.

D. Regarding to service subscribers is satisfied.

E. Regarding to supply subscribers Good supports of supply of Bajaj automobile having good impact on market,

F. Bajaj is the good brands, which is recommended by its most of the subscribers.

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RECOMMENDATIONS
 To satisfy the customers company should do some surveys periodically to know the needs, wants and desires of the customers and also get feedback from the regarding the products and the services provided by the company.  Promotional offers do little to build the brand image of the product or the company in the long term.  Again it can be ascertained from the survey, most sought after promotional offers are those in which the customer gets instant incentives like Price discounts and freebies.  Price discounts can be effective tool for attracting the customers but it has to be used with a word of caution and not excessively as it has many a flip sides attached to it.

 The information regarding the products should hence are better placed in media which has higher amount of involvement  Company executives should pay proper attention towards checking of various components of Vehicles before end user delivery.

 Need to expand customer care center as the consumer base of Bajaj automobile company increasing with tremendously fast pace.

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LIMITATIONS

1. The sample of 100 respondents may not be the true representative of the entire population.

2. For this study, I have covered rural area of Kopargaon Taluka, only therefore the result of study may be useful for this village only.

3. The danger of bias is also quite significant in personal or face-to-face interview. The success of this kind of method largely depends on the responses of the respondents.

4. Another limitation was the database; because of the non-availability of a proper data analyzing data was quite difficult.

5. Non-availability of required current data. Data provided was not sufficient to get the needed details.

6. Some of the respondents were not interested to interact due to work load.

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CONCLUSION
From these findings it can be ascertained that Sales promotion offers provide a definite incentive to buy, but their impact on the Demand analysis of a Bajaj Automobile product is still debatable. These findings give an indication that Marketing strategies can be used for increasing the short-term gain but their application in building the brand image over a long term is limited. For long term gain advertisement about product plays the vital in building the brand image. For the companies who seek to increase customer satisfaction can do so by improving their “After sales Service” or else there might be some amount of dissonance in the mind of the customer. Improving the after sales services the impact of brand images on the mind of customer is improved.

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APPENDIX Questionnaire

NameAdd-

Q.1 Which Bike do you have? Bajaj [ ] Hero Honda[ ] TVS [ ] Other [ ]

Q.2 Are you satisfied with your bike? Yes [ ] No [ ]

Q.3 Why you purchased this bike? Good mileage [ ] Other reason [ ] Price [ ] Good Brand name [ ] Maintenance free[ ]

Q.4 Why did not purchased other bike rather than your bike? Less mileage [ ] More maintenance [ ] High price [ ] Other reason [ ] Lack of brand name [

Q.5 Are you planning to buy BAJAJ vehicle in future? Yes [ ] No [ ] Not decided [ ]

If yes please go to Q. 6, if not please got to Q. 7

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Q.6 Which model do you wish to buy? Platina [ ] XCD[ ] Discover [ ] CT 100 [ ] Pulsar [ Other [ ] ] Bajaj

Q.7 According to you which is the key factor of Bajaj Vehicle? Price [ ] Low maintenance [ ] Mileage[ ] Other [ ] Brand image [

Q.8 Have you want any change in Bajaj Vehicle in future? Design graphics [ ] other [ ] Size & shape [ ] colors [ ]

Q.9 Have you recommended Bajaj to Anybody? Yes [ ] No [ ]

Q.10 How do you come to know about Bajaj vehicle? News paper [ ] Telemarketing [ ] Magazines [ ]

Friends/ relative [

]

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BIBLIOGRAPHY

  

Marketing management : Philip Kotler

Research Methodology: C.R. Kothari.

Research Methodology in Management : Dr. V.P. Michael

Company’s Internet sources : Annual report Sales report

 Websites:
-

www.bajajautoltd.com www.google.com

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