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RESEARCH METHODOLOGY NOTES BY PROF V.N. PARTHIBAN, FICWA, ACS, FIII, ASM, AMT, ATC, MBA,ML.

,(TREBLE), LLM(TREBLE), MFM, MFC, MFT, MHRM, MCS, MIM, MA,(TREBLE) M.Com, M.S.c.(TREBLE), MLM, MSW, GRAD.OR., PGDMM(IIMM), PGDSCM(CII), DTD(ISTD), PGDM(AIMA), PGDBA(LIBA), PGDBA(IIMS),PGDPM(NIPM), MBM, MPHIL (TREBLE), etc.
Research Process: The various steps that are necessary to carry out a research effectively are known as Research process. Research process consists of (1) (2) (3) (4) (5) (6) Identifying, evaluating and formulating the research problem Extensive literature survey Writing a primary synopsis Identifying and labeling variables Setting up of hypothesis Preparing the research design : A research design contain

(a) Clear statement of research problem (b) Procedure and techniques to be used for gathering information (c) Population to be studied (d) Methods to be used in processing and analyzing the data. (7) Determining the Sample Design (8) Collection of Data (some of the methods of collecting primary data are:

(a) (b) (c) (d) (e)

Observation method Direct personal interview method Telephone interview method Questionnaire method Schedule method

(9) Execution of the project (10)Processing, analysis and interpretation of data by statistical method (11)Testing of Hypothesis (12)Preparation of the Report of Thesis.

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The questions must be arranged in a logical order so that a natural and spontaneous reply follows. focused interview. selection interview. Questionnaire 3. Arranged properly 8. A questionnaire must be: 1. Instructions in regard to the filling up of the form must be given in the questionnaire itself. Simple and clear: The questionnaire should be clear. Direct and Indirect observation) 2. .) 8.TOOLS AND TECHNIQUES OF DATA COLLECTION: The most frequently used tools of research are 1. 7. Short: The questionnaire should be short because very lengthy questionnaire often find their way into the wastebasket. The no. 10. Depth interview. structured and unstructured Interview. CHARACTERISTICS OF A GOOD QUESTIONNAIRE A good questionnaire must have certain charactertics. Presented in a good order 6. As far as possible personal question should be avoided. Specific : The questionnaire should be concerned with specific topics 2. Controlled and Uncontrolled Observation. Rating scale (Types or Forms of Rating Scale: Numerical scales. individual interview. Graphic scales. Interview method (Types of Interviews: Clinical interview. Objective: 5. 9. Observation (Types of observation: Systematic and Unsystematic Observation. As far as possible simple words should be used. 4. The number of questions should he kept to the minimum. Psychological tests (Projective technique) 6. Rating by cumulative points and Forced choice ratings) 5. Social scaling 7. Schedule 4. repeated interview etc. Attractive: A questionnaire must be attractive in appearance. The questionnaire must be of convenient size and easy to handle. 3. standard scales. 12. of questions should be limited to the object and scope of the investigation. Participant and Non-participant Observation. Case study. Non-directed interview. 11. diagnostic interview. group interview.

6. Research requires expertise. DEFINE RESEARCH? EXPLAIN ITS CHARACTERTICS/ FEATURES? RESEARCH: Research means “Search for Knowledge”. 4. 3. It is the search for knowledge through objective and systematic method of finding solution to problems. if the observation is done accurately. 10. Directness is the most important advantage of observation method. computation. 9. Research is directed towards the solution of a problem. This method does not seek the respondent’s willingness to respond. 3. 8. It enables to study behaviour as it occurs. 2. Mechanical devices can be used for recording data. Research is recorded and reported . Typically only a limited sample of activities are observed. 4. birds etc. Research demands accurate observation and description. 1. 8. Sometimes unforeseen factors may influence the observation. 5. Finally. 2. (eg) studies of children. 2. Research involves the quest for answers to unsolved problems. It is more suitable for studying subjects who are unable to articulate meaningfully. The information obtained is very limited This method is not suitable for studying opinions and attitudes. 3. research is a process of systematic and in-depth study or search of any particular topic. CHARACTERISTICS OF RESEARCH: The following are important characterizes of RESEACH: 1. 5. 5.ADVANTAGES OF OBSERVATION METHOD 1. 7. Research is carefully recorded and reported. This is a slow and an expensive method. subject or area of investigation backed by collection. It is carried on both for discovering new facts and verification of old ones. LIMIATIONS (OR) DISADVANTAGE: 1. presentation and interpretation of relevant data. Observer may affect the situation being observed in unknown ways. 6. He has to wait for the event when it take place. Research is based upon observable experience Research is a continuous process. It aim at discovering the truth. Observation method is one of the cheaper and more effective techniques of data collection. Subjective bias is eliminated. 7. Focuses only on external behaviour. 4. It is not useful for studying past events. Observation poses difficulties in obtaining a representative sample. animals. tribal. observation cannot be used as and when the researcher finds it convenient to use it. 6. 9. Research is based on empirical evidence. Therefore.

Good at developing working hypothesis 4. 12. Good at preparing the research design 5. but a purposive investigation. Good at hypothesis testing 10. QUALITIES OF A GOOD RESEARCHER 1. 13. Research is not a mere compilation. Good at collecting the data 7.10. Good at research interpretation. 14. Research is the scientific and systematic search for pertinent information on a specific topic. Good at execution of the project 8. Good at formulating the research 2. Good at preparation of thesis and reports =================================================================================== . Research adopts scientific method. Good at analysis of data 9. and 11. Research is objective and logical. Good at determining the sample design 6. Research is a systematic and critical investigation into a phenomenon. 11. Good at literature survey 3.