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June 28 2011

Advanced Mobility
New Business Model in Mobility

This report is solely for the use of Client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the Client organization without prior written approval from IBM. This material was used by IBM during an oral presentation; it is not a complete record of the discussion.

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Table of Contents
1 What is Advanced Mobility

2 Frameworks and Technologies

3 Solutions, Assets and Case Studies

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People Introduction
Name Educational background degrees, focus areas Organization and what your business unit does Your general role/duties Project you are currently working on Your expectations for the course

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Table of Contents
1 What is Advanced Mobility

2 Frameworks and Technologies

3 Solutions, Assets and Case Studies

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What is Advanced Mobility


1 Motivation 2 Solution Description 3 Technical Blueprint

2011 IBM Corporation

What is Advanced Mobility


1 Motivation 2 Solution Description 3 Technical Blueprint

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The DNA of the Vehicles are changing


Vehicles today are Mechanical or Hydraulical Less Electrically and Electronically controlled Runs on petroleum or gas Stand alone DNA of Vehicles are changing to Electric based Electrically driven More Electrically and Electronically controlled More software based Connected

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Automotive is extending its business model to advanced mobility services


Climate change Mega Cities Alternative fuelling

Mega-Trends Trends Government Increasing traffic


congestions Green image improvement

New Business Models


Behavior
Economic development programs started Carbon emissions reduction targets set Traffic access restrictions Shifting to smaller urban vehicles Interested in EVs Requiring integrated new car technology like PDA and Navigation Requesting new mobility services / car sharing Profound research in Battery, V2X Extend existing business models (car sales, After Sales, Captive Finance) towards services around vehicles

Automotive
Car sharing Car on demand eMobility Fleet management Intermodal travel Remote Diagnostics

Consumer

Environmental awareness Convenience, Comfort and Security Interaction of People, systems and objects in entirely new ways

Public
Traffic Management Traffic Predictions

OEM

In-vehicle electronics Vehicle connectivity New energy vehicles

Energy
Vehicle to Grid
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The ecosystem of e-mobility is driven by newer technologies in vehicles and there by opening new business opportunities
carbon emission reduction energy resource shortage technology leadership governmental regulations new power train technology new battery technology in-vehicle electronics vehicle connectivity

technology

business opportunities
technology vehicle sales new mobility services new business models smart traffic

new consumer behaviour environmental awareness new ownership models urbanisation

smart grid

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Vehicle technologies, charging infrastructure, Energy sourcing, Services and Communication Technology are key enablers for emobility mass market adoption
Vehicles Charging Energy Sourcing Services

EV Technology Battery Technology Battery Management Vehicle Control Unit Telematics Embedded Electronics

Charging Infrastructure Private/Puclic Charging Rapid Charging Battery Swapping Data Interface

Smart Grid Technology Renewable Energies Smart Metering

Services

Driver Assistance Infotainment Vehicle Diagnostics Fleet Operations Measurements

Integration
Charging Billing Roaming Provisioning Information & Communication Technology Transactions Privacy & Security Analytics Performance
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IBMs plays a major role in building Advanced Mobility solutions by integrating the various business participants through its assets, solutions and software products
Smarter
+ Instrumented + Interconnected + Intelligent

New Business Models Automotive


Car sharing Car on demand eMobility Fleet management Intermodal travel Remote Diagnostics

Automotive
Relevance to Automotive, Integrated to other industries

Solutions
Based on existing assets

new advanced mobility


Covers trends towards new ownership models and EVs

Public
Traffic Management Traffic Predictions

services
New Mobility Services (Car Sharing, Mobility as a Service), Advanced Telematic and Diagnostic Services, EV Services

Energy
Vehicle to Grid
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What is Advanced Mobility


1 Motivation 2 Solution Description 3 Technical Blueprint

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IBMs Smarter Planet delivers a vision on how to build solutions for advanced mobility services

Instrumented
All components of the eco system (batteries, vehicles, charging spots, smart meters) will deliver data about their conditions

Interconnected
All components and data could be connected through ICT systems from batteries over vehicles and charging spots to smart grids.

Intelligent
On basis of the interconnected components and data intelligent applications make the whole range of potential value accessible

Car sharing

Car on demand

eMobility

Fleet Management

Intermodal travel

Mobility Services
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IBM Advanced

IBMs Advanced Mobility offering enables building business scenarios by integrating vehicle, service centers and back end systems
Car sharing Car on demand Fleet management eMobility Intermodal travel

Connectivity

Smart Devices
Driver

Vehicle
Owner Private Public Transportation Operator Mobility Operator

Infrastructure
Offside the Road Parking Traffic Gates Mobility Provider Car, train, bus for intermodal travel EV Charging Utilities, Retailer or Cities

Advanced Mobility Data and Services Centre


IBM^

Back end systems


Stakeholder OEM Dealer Mobility provider Public transport Content provider Utilities

Transaction hub
Advanced Telematic Services EV Services

New Mobility Services Diagnostic Services for Mobility

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IBMs Advanced Mobility Service Platform to support our clients in business model extension and related services
Advanced Mobility Data and Services Centre
IBM^

Transaction hub New Mobility Services Advanced Telematic Services


Vehicle Information Systems Vehicle Location Services Intelligent Driving Emergency & Safety Traffic & Navigation Mobile Commerce Information Services and Infotainment

Operational Services Bookings & Reservations Dispatching Asset Management Clearing House Membership programs / subscriptions

Diagnostic Services for Mobility


Remote Diagnostic Battery Monitoring Vehicle Health Monitoring Predictive Maintenance Early Warnings

EV Services
Electric Vehicle Adoption Identification, Authentification Charging & Billing Charging Infrastructure Management Battery Management

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What is Advanced Mobility


1 Motivation 2 Solution Description 3 Technical Blueprint

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Business Architecture of Advanced Mobility


New Business Models
Fleet management Mobility-as-a-service Pay-as-you-drive Car sharing eMobility Car on demand Intermodal travel

IBM

Advanced Mobility Service Hub


Car on Demand Car Sharing Blue Store for Apps Data Collection Fleet Mgmt Position Monitoring Vehicle to Grid Data Analytics PAYD Insurance Green Routing Road User Charging Service Mgmt Remote Diagnostics Intermodal travel Traffic Prediction Device Mgmt EV Plug-In
Road Side Devices Connected Vehicle Marketplace

User Devices

E-Mobility

Infrastructure

Value Added Services

ECU SW Distribution
EV Charging Stations

System Integration

Backend Systems

Core Services

Vehicle Connectivity

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Enterprise Reference Architecture of Advanced Mobility Solutions


Core Services

Brokerage Domain In Vehicle Device Domain


Vehicle Head Unit (CAN) After Market Device (OBD) Vehicle Data Collection
Real time collection Event based collection Batch based collection Cleansing & Filtering & Normalization

Application Domain
Application Services PAYD Smarter Diagnostics Fleet Mgmt Car pooling etc..

Service Mgmt Domain


Contract Management Service Registration Service Billing

B2B Domain

Service Provider Data Provider

Mobile Phone PC

Network Domain

Non Vehicle Device Domain

3rd Party Data Integration


Real time integration Event based integration Remote Svc Access Cleansing & Filtering & Normalization

Common Services

Analytics & Optimisation Vehicle Device Management


Device Registration Device Monitoring Device Control Reporting & Visualization Core Rules & Events Predictive Analytics Core Optimisation

Infrastructure Domain
Road Side Devices Charging Station

Data Mgmt Domain


ETL Data warehouse Data protection TemporaryData storage

Access Control & Privacy Management Dynamic Infrastructure / IBM Cloud or on Customers Premises
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Summary
Advanced Mobility A solution offering from IBM A new business model integration of OEMs Government Public Energy & Utilities Device Manufacturers and Suppliers Consumers Advanced Mobility offers Set of Core Services Set of Value Add Services Cloud based services of various business services like PAYD, Smarter Diagnostics, Green Routing, Traffic management etc.
2011 IBM Corporation